Second Year Courses for 2010-12 PGDM Batch : Elective Courses List for Second year (July 11 March

h 12) Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Course Name Area

International Finance & Treasury Management Management Control Systems & Cost Management Corporate Taxation Bank Lending & Credit Appraisal Mergers , Acquisitions & Financial Restructuring ( Half Credit) Equity Research Investment Planning Risk & Insurance Management Selling of Insurance Products ( Half Credit) Global Logistics Management Project Management Business Analytics for Decision Making Inventory Management International Business Management International Marketing Management International Trade Procedures and Documentations Managing Family Enterprises Enterprise Resource Planning Spreadsheet Modeling and Data Visualization E-Business Strategy Enterprise Business Analysis Talent Acquisition and Development Performance Management Strategic Leadership Across Sectors Cross Cultural Management Management of Change Industrial Relations & Labor laws Consumer Behavior Customer Intelligence Advantage Business at the Bottom of the Pyramid Managing Marketing Programmes Product & Brand Management Managing Marketing Services Operations Business Selling Retail Marketing & Sales Social Media in Business Problem Framing Negotiations Integrated Leadership Perspective

Finance and Accounting Finance and Accounting Finance and Accounting Finance and Accounting Finance and Accounting Finance and Accounting Finance and Accounting Finance and Accounting Finance and Accounting Operations Operations Operations Operations IB IB IB General Management IT IT IT IT OB and HR OB and HR OB and HR OB and HR OB and HR OB and HR Marketing Marketing Marketing Marketing Marketing Marketing Sales Sales Sales Cross Functional Cross Functional Cross Functional

Details of the Electives: FINANCE: International Finance and Treasury Management Financial Management in Global Perspective-Trends in the International Trade Exchange Rate Mechanism and its Working: Contemporary Currency Regimes Emerging Markets Crisis Foreign Exchange Markets: Extent, Participants, Functions, Size Foreign Exchange Rates and Quotations Foreign Exchange Rate Determination and Forecasting International Arbitrage: Locational, Triangular, Covered Interest Arbitrage Mechanics of Forward & Futures Markets Foreign Exchange Exposure: Transaction Exposure Foreign Currency Derivatives: Options Foreign Currency Exposure: Operating Exposure Foreign Currency Exposure: Translation Exposure Sourcing Debt & Equity Globally

Management Control System Organizational control, management control, operational control, characteristics of management systems Designing MCS Concept of responsibility centers, Organization structure & responsibility centers, Types of responsibility centers, Establishing responsibility centers, Performance evaluation of responsibility centers, Concept of responsibility accounting Expense Centre Profit Centre Investment Centre Transfer Pricing Setting Transfer Prices Application of MCS Strategic Cost Management Value Chain Life Cycle Costing Target Costing Just in Time Activity Based Costing Environmental Costing Quality Costing Balance Scorecard control

Corporate Taxation Introduction to IFRS IFRS requirements relating to presentation and disclosure Accounting policies, changes in Accounting estimates and Errors IFRS recognition and measurement rules for assets, liabilities, revenues, expenses, gains and losses Key difference between Indian GAAP and IFRS IFRS convergence

Overview of Indian Taxation Direct & Indirect Taxation Basic Concepts of Corporate Taxation Corporate Tax in India Residential Status and Tax Incidence of Company Basis of Charge of Income under the head Business or profession Principles of arriving at Business Income. Business Deductions / Allowances, Specific Deductions. Specific Disallowances under the act Deemed Profit, Tax-ability of Undisclosed Income / Investments Computation of Income from Business / Profession. Taxable Income, Tax Liability, MAT Computation of Capital Gains for Companies Computation of Income from Other sources for Companies Computation of Total Income for Companies VAT and its relevance, impact on Business & economy and itscalculation Avenues for tax planning: Tax Planning with reference to Managerial Decisions viz., purchase of Assets out of own funds/borrowed funds, Lease Vs Purchase, Installment Purchase Vs.Hire, Sale of Assets used for Scientific Research, Make or Buy, Repairs, replace, renewals or renovation.

Bank Lending & Credit Appraisal Mergers , Acquisitions & Financial Restructuring ( Half Credit) Investors and their goals Corporate Restructuring Strategies Corporate Valuation Valuation techniques by different investors Payment & Financing Corporate Strategy & Organizing for M&As Corporate Takeover Accounting & Legal Issues Post Acquisition Integration Equity Research Investment Environment with specific reference to India Markets, their functions and Instruments Risk & Return Portfolio theories & Analysis Security Analysis & Valuation Efficient Market Hypothesis Technical Analysis Fixed Income instruments and managing their portfolios Managed Portfolios and Performance Measurements Derivatives Investment Planning Introduction to various concepts associated with financial planning Personal financial decisions Basic financial planning, Financial literacy, Individual income tax issues, Managing savings and other liquid accounts, The use of credit, Consumer loans, Insurance, Managing investments (equity, bonds, mutual funds) and saving for retirement and estate planning.

Risk & Insurance Management Risk and its Management Meaning of risk, Types of risks facing businesses and individuals, Risk management, Business risk management organization Objectives of risk management General Theory of Insurance Markets Risk reduction through pooling independent losses Insurers as managers of risk pooling arrangements Factors affecting insurer capital decisions Insurer insolvencies Insurance pricing Risk aversion and demand for insurance by individuals Overview of auto loss exposures and insurance Homeowners insurance Life insurance Risk Management Applications: Life, Health and Income Exposures Loss of Life Loss of Health Retirement Planning and Annuities Employee Benefits: Life and Health Benefits Business Risk Management Risk management and shareholder wealth Tax, regulatory, and accounting factors affecting corporate risk management Risk retention / reduction decision Selling of Insurance Products (Half Credit) OPERATIONS: Global Logistics Management Overview of Transportation options and strategies and its impact on supply chain effectiveness. Planning and control process for goods movements. Selection and assessment of carriers Pricing strategies, Outsourcing transport services. Impact of emerging global market on todays business environment, Evolving practices of global supply chains, International terms of sales, and documentation issues, Global third party service providers. Interface of marketing strategies and logistics, Development of new or alternate distribution channels. Packaging related issues. Impact of e-commerce on Supply Chains, E-commerce strategies for B2B and B2C sectors. Benchmarking metrics for Supply Chain Management Project Management Introduction to Project Management Project Integration Management Project Scope Management Project Time Management Project Cost Management Project Quality Management Project Human Resource Management

Project Communications Management Project Risk Management Project Procurement Management

Business Analytics for Decision Making The course has applied orientation which will help students in developing both quantitative and qualitative skills and for growing business research aptitude , developing hands-on research techniques thus enhancing potential for suitable placement. It is essential that the student has a good understanding of concepts in the core course of Quantitative Technique & Marketing Research Introduction to SPSS Measurement Concepts and Sampling Focus Shall be on learning to test for reliability Applying Research Tools using SPSS - Focus shall be on complete research oriented interpretation of output generated through SPSS Descriptive Statistics Correlation and Regression Inferential Statistics: Testing of Hypothesis Chi Square Test & Analysis of Variance Factor Analysis: Data Reduction and Scale reliability Inventory Management Develop an understanding of individual components of the Inventory (such as purchasing, transportation, network design, channel management, after sales service, and customer service strategy) and their inter relationships with other functions of the organization such as marketing, manufacturing, and accounting. Assist understanding of the purchasing process and key commercial terms. Impart problem solving skills necessary to develop solutions for logistics problems. Develop the ability to design supply chain and logistics systems, so that all components are synchronized and fit in with corporate strategy, competitive realities and market needs. Learning outcomes 1. 2. 3. 4. Overview of Inventory management Broad understanding of Purchasing function, vendor evaluation, vendor certification, Supply Contracts, Vendor Relationship management and service response logistics Operational issues in SCM, Inventory management, Planning and control systems Distribution issues in SCM, Transportation management, Warehousing and other key logistics decisions

INFORMATION TECHNOLOGY Enterprise Resource Planning (ERP) Definition of ERP Evolution of ERP evolution Reasons for Growth of ERP market ERP adoption Model Critical Success Factors for ERP implementation Advantages of ERP Why ERP implementations fail? Building Business Models ERP project life cycle Pre-implementation stage, post implementation stage Need Analysis Feasibility Analysis Gap analysis Introduction to Architecture Client-Server Computing Architecture

Evolution of Business Processes, Organizational Structure & IT

Spreadsheet Modeling and Data Visualization An introduction to the use of spreadsheets based models in decision making Presenting results using data visualization techniques such as dashboards and reports. E-Business Strategy History of Web Analytics-Challenges, Traditional Web Analytics, Strategic Approach for Web Analytics Data Collection-Clickstream Data, Outcomes Data, Research Data, Competitive Data Customer Centricity-Lab Usability Testing, Heuristic Evaluation, Site Visits, Surveys Understanding/Solving Business Questions-Following 10/90 Rule, Capturing Data- Selecting optimal web analytics tool Understanding the Basics- Foundational Metrics, Understanding Standard Reports, Website Content How Search Engines work? What is SEO? Performing Internal Site Search Analysis Email Marketing- Multichannel Marketing, Tracking and Analysis Benchmarks and goals in driving action, Dashboard, Applying Six Sigma to Web Analytics Competitive Intelligence Analysis Statistical Significance, Segmentation, Connect Analysis and Reports, Conversion Rate Key Skills for Web Analytics Manager/ Leader Google Analytics Digital Marketing, Viral Marketing, Blogging for Profit Podcasting, Vodcasting, Video Sharing Sites, Social Networks E-Business Analysis :

Hiring Web Analysts

Business analysis is the discipline of identifying business needs and determining solutions to business problems. These solutions may include improvement of business processes, accommodating/incorporating new processes or strategic planning and policy development.

HUMAN RESOURCE/ORG.BEHAVIOR: Talent Acquisition and Development Long term view of filling positions including succession planning Understand the skill sets and competencies required by the business Reinvesting in the Human Capital Tools needed to grow and develop. Performance Management Long term strategic approach to talent acquisition Conceptual Framework of Performance Management What is Performance? Factors affecting performance History and review of performance management literature Difference between performance appraisal & performance Management Objectives of performance appraisal Methods of doing appraisal Errors in performance appraisal Competency and performance Role of KPA/KPI

360 Degree appraisal or Multi rater assessment Assessment and Development Centers Building a high performance culture Performance Counseling- mentoring and counseling Role of training in Performance consulting Link between Performance and Compensation Concept of Compensation Management Link between compensation and motivation Reward Strategy Equal pay Job evaluation Competency , Skill and related pay Incentives Compensation Strategies Team Rewards and Employee Benefits Profit Sharing, Gain sharing, ESOPs Non-financial rewards and recognition schemes Employee Benefits, allowances and pension schemes Reward management for special groups (Executive compensation) Legal framework of compensation management

Strategic Leadership Across Sectors The nature of Leadership Systems Approach to Leadership with alignment with skills and techniques Leadership Effectiveness Leadership Effectiveness Overview of major Research Approaches Managerial Work and leadership Activity patterns in managerial work Content of managerial work Demands, Constraints and Choices Perspectives on Effective leadership behavior Ohio Sate leadership Studies Michigan leadership Studies Leadership behavior taxonomies

Theories of leadership Contingency theories Charismatic and transformational Leadership Participative Leadership, Delegation and Empowerment Participation, Delegation, Empowerment Power and Influence Power and its various forms, Consequences of Power Power and Influencing behavior Leadership in teams Nature of teams, Guidelines for team building Procedures for Facilitating team learning, Creating & sustaining

Team Culture Leading Change in Organizations Change Processes, Influencing Organizational Culture Developing a Vision Implementing Change Strategic leadership Constraints on Executive decision, Effects of Leadership Succession Developing leadership Skills Designing Effective training Special techniques for leadership training Learning from experience Developmental activities A systems perspective of Leadership Development Ethical leadership and Diversity Ethical Leadership, Gender and leadership, leadership in Different Cultures Managing Diversity culture, Comparing culture Culture and its various Conceptual Frameworks Cross Cultural Management Culture in the Global Organizational context The Impact of culture on organizations Global Strategy and culture What is cross culture management Are organizations becoming more similar Introduction to culture, Overview Definition, Values and culture, Models of National Culture Cross cultural Communication Need and benefits of Cross cultural Communication Contextual model of intercultural communication High and Low context communication Pitfalls of stereotyping and Projections as short cuts to intercultural communication Cross cultural communication styles Negotiating across cultures Cross cultural challenges to negotiations Effective Negotiation styles Managing multicultural teams Emerging Issues in Cross Cultural Management

Multicultural Teams Global Careers

Management of Change Internal and external forces The change process Organizational Change Competency in the global market The managerial implications of organizational design The main intent has been to show many types and forms of change, and the many issues and problems that surround Organizational change. Industrial Relation and Labour Laws:

The course addresses tangible and intangible aspects of relationship between employer and workers and the legal principles regulating this relationship. At the completion of the course, the student will be able to: Understand complex relationship among internal and external environmental factors governing industrial relations in an organization Develop knowledge of labour laws and implementation issues Become aware of procedural compliance with various provisions of labour laws and ensuing practical issues Comprehend role of Trade Unions in organizations Understand probable cause and effect relationship between various organizational factors and disputes as well as the resolution mechanism Understand the concept of social security and related laws. It is compulsory for students specializing in Human Resource.

Marketing and Sales Consumer Behaviour Strategic Implication of Consumer Behavior Consumer Research Individual Determinants of Consumer Behavior External Determinants of Consumer behavior Consumer and subcultures Consumers and Cultures Diffusion of Innovation Retail Marketing & Sales Understanding concepts of the retail marketing and selling skills. Be equipped with requisite techniques and skill sets to understand how to function in retail set Fathom continuous changes in the retail scenario. Understand the central decision variables of retail marketing. Understand the formats of retail Cases on WalMart & Big Bazaar

up.

Business at the Bottom ob the Pyramid

Understanding the behavior of the BOP consumers and their aggregate purchasing power. Examining significant opportunities for market-based approaches to better meet Bop needs. Increasing their productivity and incomes, and empowering their entry into the formal economy.

Managing Marketing Programmes: Managing Marketing Programs is an applied course. Within the context of the Integrated Marketing Communications paradigm. Students are trained to develop and write a complete promotional marketing plan as well as develop new ones related to promotion techniques. This course will help students identify and prepare new and innovative marketing programs used by organizations to persuade and encourage consumers.

Product & Brand Management About Product Management Marketing Planning Developing Product Strategy Introduction to Brand Management Birth & Evolution of a Brand Branding Principles Brand challenges & opportunities Establishing Brand Mantras & Internal Branding Luxury brands Basics about Brand Equity Customer Based Brand Equity & its measurement Different measures of Brand Equity Brand Positioning Choosing Brand Elements Leveraging secondary Brand Associations Designing and Implementing Branding Strategies Brand Product Matrix & Brand Hierarchy New Products and Brand Extensions Managing Marketing Services Operations This course will lay the foundation of the special needs and challenges of marketing of services. Emphasis on the operational part of the value delivery package. Business Selling Customer Intelligence Advantage The purpose of the CIA module is to offer students knowledge about the clear competitive advantage that can be derived from Customer Intelligence Management. It is the back- bone of all customer centric organizations This course takes a general manager's perspective to provide strategies that use insights from customer information. CRM can be the single strongest weapon to ensure that customers become and remain loyal. Implementing CRM is non-negotiable in achieving Customer Intelligence Advantage. Social Media in Business Introduction of social media and it's role in present day marketing. Various Social media tools to be used in business. Social media strategies and tactics to employ. Measuring and tracking the impact of social media on business

Integrating social media into the overall marketing plan Social media as a tool for customer engagement and product development

International Business International Business Management: In todays Global scenario, globalization is a need of an hour.International business management as a course has relevance for upcoming global managers, enables them to understand the various aspects of International Business. At the end of the course the student shall be able to: Understand the relevance of globalization in today's context. Understand the impact of cultural, political and technological environment on international business situations Understand the implications of economic integration across the globe. Analyze and solve cases and issues related to International business International Marketing Management: With the liberalization and globalization process India has joined the marketing economy of world. Indian companies are into global marketing and this course focuses on understanding the subject of global marketing, selection of countries and their markets, study of the products price, promotion techniques and international distribution channels, developing critical understanding of the theories , models and concepts pertaining to global markets. International Trade procedures and Documentation: The Course Export Management and Documentation has been designed to enable the students to have an insight into the concepts of Globalization and have a clear understanding of framework of Export-Import Trade , the various Documents related to Procedures in Exporting and Importing , Export Shipment Procedures , Export Finance and Export Incentives .In a nutshell the course will prepare the students for exporting and importing. CROSS FUNCTIONAL COURSES: Problem Framing When facing a new challenge it is necessary to decide what the real problems are so that one can concentrate on them. But theres a real danger that if this is done carelessly, or thoughtlessly, that an overly narrow viewpoint will be adopted. One will then work the wrong or an irrelevant problem. This course teaches students, how to use general management tools for framing and structuring a wide range of problems. The course begins with general heuristics that are useful for new problems of unorganized complexity. These include: Simplifying a problem i.e. sensitizing the students on the need for structuring an unstructured business problem. Searching for related but simple problems that one knows how to solve Anticipating the form of a solution Changing the problem to an equivalent problem Problem decomposition and recognizing common structure in different settings. The course continues with more advanced topics for managing in turbulent environments, including scenario methods, prediction markets, and systematic biases and blind spots. Exercises and cases are drawn from private equity, political risk, hi-tech industries, and business.

Negotiations Negotiation is a field of knowledge that focuses on gaining the favour of people from whom we want things. Herb Cohen Negotiate effectively Analyze negotiation situations Develop a strategic plan for effective negotiation Gain an intellectual understanding of negotiator behavior Develop interpersonal strategies for increasing your social capital Gain confidence as a negotiaton

Integrated Leadership Perspective The Integrated Leadership Perspective brings together skills the students have learned in the curriculum so far to work on complex cases with leadership challenges. The course features inter-sectoral issues, and all involve quite current situations. The students will take up cases and the practitioners adding their own perspectives to the subject of the case as well. The course would focus on 4 parts : 1. Beginning Organizations: How ideas get generated and implemented? 2. Leadership Challenges: Associated with organizations' undergoing a transition. 3. Mature Organizations: It looks at broader issues of leadership styles and organizational challenges. 4. This part concludes by examining high level modern management challenges bridging the public, private and non-profit organizations.