The Company

Novo Marmo

Strategy & Actions

Creativity

Agenda
Overview
Why? & By Who? Strategic Pyramid Strategy Approach 3 Axis Discussions Road Map Overview

Why are we Re-strategizing our business?

Achieve Growth & Better Shareholders Enhance our Capital Productivity Increase our Revenues & Net Profit Margins

Regain our Well-deserved Reputation & Positioning

By Who?

This is NOT a One-Person

Vision This is A One-Team Effort This is a Enterprise-wide harmony This is a Shareholders idea This MUST be a Top-Down idea with Total Buy-In by Companys Stakeholders

Companys Stakeholders
Shareholders Board of Directors Input Senior Management Key Senior Employees

Why?evolution & expansion to A logical

our Success & Business Growth A New Vision A New Strategy
New Strategy

Strategic Pyramid
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campaign

w Ho

6-1 2

STRATEGIES

RT MA T S HA W

12 M

OBJECTIVES SMART GOALS MISSION

3-5

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5-1 0

si s Ba

Fo rev

VISION + CORE VALUES

Traditional Strategic Approach Page 1/2

1 Define Strategy
Vision Values Mission Goals Objectives

2 SWOT Analysis
Strengths Weaknesses

Opportunitie s

Threats

6 Evaluate Current Position

3 Define the Market

Market Research Market Intelligence Opportunities Saudi Marmo

Market reports

Customer-base Competition

Market Demand Planning

7 Identify/Target Customers

5 Team Building
Organization Chart

4 Offering Menu

Sales Plan Marketing Plan Account Planning

Strategic groupings
Strategic Sourcing Team Recommendations

Pricing
price list Trade Shows

Sales & Marketing

Team Building

Selection &Sourcing Offerings Menu

Traditional Strategic Approach Page 2/2

8 Project Department
AutoCAD Orators Water Jet Orators Handling Materials

9 Technical Center
Tech Engineers Senior Architects AutoCAD Orators a

Validate with Customers

10 Achieve Targeted Opportunities

Tenders Projects

11 Successful Implementations

13 Monitor & Assess Strategy Performance Ranking

Performance
C E D B

Task s ABC

Schedule

DEG

Implementation Plan

GHI

Time

12 Project Management Office

14 Saudi Marmo s Stakeholder Review

Validate with Customers

3 Axis

Local Marble Company

International Marble Company

The Company

The Path Process

SWOT / Analysis
Stren gths

Weaknesses Threats

Opportunit ies
ArDiCos SWOT ANALYSIS

After having completed your How can we use these strengths to overcome the threats SWOT analysis, we need to identified? ask ourselves these questions: weaknesses in What do we need to do to overcome the identified
order to take advantage of the opportunities? How will we minimize our weaknesses to overcome the identified threats?

How can we use our strengths to enable us to take advantage of the opportunities we have identified?

What is our SWOT profile?

Strength
Strong in producing granite . Strong in importing around the world Strong in Manufacturing Long investments ,extendable Big stock of granite ,marble & stone .

Weakness
Weak brand name Weak references, Only branch in Riyadh No Project Department

Threats
Unbounded New competitors to the Market Very competitive market Long Sales Cycles Difficult, under estimate the competitors the THREAT from being the alternative Substitute Lack of ability to acquire the needed Professional Staff due to:
Medium-Low Availability of international Market-Supply Medium Ability to offer attractive Salaries high quality ..

Opportunities
Large growth in community Big project all over the kingdom Private sectors project Investors will invest in real state . Building houses for more then 500,000 units

What is our PEST Profile?

Political
Positive Business Environment promoting big project Government urging new Revenue for economical city Healthy Government Projects/Budgets with High Oil Prices

Economical

CASH-Rich Private Sector, yet High Market Demand in marble , Manufacturing, Retail and Real Estate

Technological
Growing need for high natural building material . Marble , granite & stone is the best in cladding , interiors , External ,out door ..

Social
Population growth rate 3.28% with an extremely young population, where the country's 24 million people, 43% are under age of 15. Unofficial 2011estimate of un-employment rate is 30% for 20-24 age new graduates group. Government estimates put the number of young people seeking to enter the job market at about 350,000 every year.

The Path Process

Define the Market

Market Research Market Intelligence Opportunities Assessment Saudi Marmo

Market Demand Planning

ArDiCos SWOT ANALYSIS

The Path Process

Offering Menu Pricing

Price list Trade Shows

The Path Process

Identify/Target Customers

Sales Plan Marketing Plan Account Planning

32 Major Industry Classifications

Vertical market sectors we serve are highlighted in Maroon:

Academic Accountancy Agriculture/Environmental Banking/Finance Chemicals/Petrochemical

Construct/Engineering Consultancy
Consumer Goods Electronics/Electrical Energy, Oil and Gas Food/Drink Government Hospitality: Tourism/Travel Insurance Industrial IT / Computers Facilities Legal Machinery/Equipment

Manufacturing Media Medical & Health Mining Motor Industry Packaging Paper/Printing Pharmas & Non-Pharmas Real Estate/Property Retail Services SMBs Telecommunications Textiles Trade Transport Utilities

What are our goals?

1. 2. 3.

Revenue, Sales Growth and Profit Regain Market Reputation: Re-Packaging our Offerings
Customer-Centric Offerings with Speed-to-Market.

4.

Customer Acquisition and Retention

Others Innovation, Quality & On-Time Delivery? Merge with other Market Share Co.s?

The Market

Saudi Market Analysis?

Strong import in the GCC. Strong Sourcing from all over the world . Mass storage in KSA. Bulk- sales and retailers Strong engineering and water jet,
Granite manufactures

Strong import

Strong importing on for some kinds of marble and granite Buying locally and Europe .

Buying locally and Europe

See U Next Week