COMPANIES PRESENTATION

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Presentation 1
: 26 February 2011 Triways Travel Network (M) Sdn Bhd 1. Zarena Abdul Karim 2. Siti Murni 3. Rohaila Abd. Razak 4. Nazatul Naimah 5. Noor Syahieda Mat Shah This group has presenting a company of travel agent that very popular among

Company / Organization : Group Name :

tourist and travellers. From the presentation, the company is located in Taman Tun Dr. Ismail and they have several of branches all around Klang Valley. They also have a list of product and service that related with tourism industry. From outbound and inbound, until ticketing, haj and umrah and this company is the pioneer bumiputera company that entering the tourism industry. Below is more explanation about the presentation:
In 2004 they joined Lufthansa City Center (LCC), which an affiliation that

consists of approximately 600 travel agents worldwide.

Their price strategies indicates competitive in the market, within competitors

and during trade fair ie: MATTA Fair, minimal profit margin to attract customers close deal
Market intelligence and product development, whether the destination is

saleable or not in the market. They do aggressive promotion or marketing, ie: `Buy 3 nights you will get 1 night free or Buy 1 Fly 2 Price must not be too low. There are travel agents that sell below cost. Reason, to get sales or cash flow for the company

Factors that influence price in this company is peak and low season, school holidays / long public holidays, high / low demand for a destination, political issues ie: Thailand, Egypt, natural disaster ie: Flood, earthquake, economic situation, health disease, weather and trade fairs
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Presentation 2
: 05 March 2011 Hop On Hop Off Bus (Elang Wah Sdn Bhd) 1. Hafiz bin Rahman 2. Hussin bin Khalid 3. Maryam Salihah 4. Rohaiza Bin Haris 5. Nurzehan Abu Bakar The most great presentation that been done by this group and the

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presentation is based on one tourism product that focusing on transportation. The company is fully owned by bumiputera and their services are focusing on sightseeing tour bus around popular road in Kuala Lumpur. Established on 2007 and now has operating 6 buses that running for the whole year. The presenter also stated that this company has already reached their return on investment and now upgrading their business in order to gain more profit in future. Below is more on explanation about their marketing and price strategies:
Their market targeting is to offer a pre-recorded commentary in eight different

languages and company used discriminatory pricing to segment its market.

Their strategy development is to provide an additional 2 buses somewhere in

2011 in order to capture and cater local tourists, to upgrade KL Hop-On HopOff Bus services such as TV commentary, and audio system, to upgrade the state-of the-art onboard interactive commentary system which is automatically triggered by the Global Positioning System (GPS). Their price strategies are more on discriminatory pricing by dividing the price between local and international tourist.
Sometimes they also use promotional pricing by giving promotion price in

public holiday such as Independence Day and Federal Territory Day. The will to survive, hardworking, and enjoy doing tourism business are their survival factor in order to be one of the best tourism product in country.
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Presentation 3
: 19 March 2011 Istana Budaya 1. Azrin Abd. Razak 2. Elya Syuhada Omar 3. Mohd Izwan Izham 4. Muhammad Faezi 5. Nurzie Humayrah Puzi Istana Budaya was the organization that has been presented by this group.

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This organization is under the management of Kementerian Penerangan, Komunikasi and Kebudayaan. It was build in 1995 and done on 1998 and cost around RM 210 million. The design is more on Malay culture and its located at Taman Tasik Titiwangsa in Kuala Lumpur. Istana Budaya is one of cultural attraction or theatre house that really sophisticated on the stage mechanism for theatre performance. There have 12 product that mostly cover the ballroom and house for theatre performance. Below is the explanation on pricing strategies of Istana Budaya: The ticket was sold online or customer can buy it on ticketing counter at the Istana Budaya. The price for rental the price is not cheap and its costly example such as RM 15,000 a day per show. The range of price ticket is different between the performance form Istana Budaya production and outsider production. If outsider, the ticket price is from RM 30 to RM 250 and for Istana Budaya production will cost RM 20 to RM250. The price of ticket also differs because of the seat arrangements. The clear view will be more expensive rather than seat at the back will be the cheapest.

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Presentation 4
: 26 March 2011 White Water Rafting, Kampar River 1. Anis bt Abd Razak 2. Norsyafadhilah bt Saidin 3. Nor Badriah bt Mohd Hamidi 4. Norhidayah Binti Mohd Rashid 5. Siti Hajar bt Mohamad Taher On this presentation, the group is presenting one of adventure activities in

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tourism industry, the white water rafting at Kampar River, Perak. This activity is managed by Radak Adventure Consultant and this company was established on 2007 and specializes in tailoring all of its outdoor activities. All of the instructors are highly experienced outdoor enthusiasts and are well suited to work with clients of all ages and abilities. The office and store located at Bercham, Ipoh, Perak and conduct the activity at Kampar River. They also promote a package includes transportation within activity areas, certificate, insurance, English speaking guide, necessary equipment, meal, bottled drinking water, snacks. Below is the explanation on product and price and strategies: On pricing strategy, the target market is more on local and international tourist, the rate per pax is RM150, with minimum 5 pax per trip and 1 raft can accommodate 6 pax, and trip photos available upon request
Their competitive strategy are price the product at the same level competitors

price their product. Among the companies that operate white water rafting at Kampar River are Nomad Adventure, Riverbug, MyGopeng Resort, and added value; providing safety kayaker to ensure safety during the excursion, provide photographer to capture the moments during the trip, award the guests with white water rafting certificate, sumptuous meals and unforgettable experience with warm and friendliness guides. Promotional discount - a shortterm discounted price offered to stimulate sales and the Quantity discount offered to customers who purchase in large quantities.

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Presentation 5
: 26 Mac 2011 Zoo Negara 1. Surya Ayu Sabaruddin 2. Nor Hayati Abdullah 3. Wan Siti Zubaidah Yahya 4. Rahimah Hamzah 5. Muhammad Arif Nasir Zoo Negara (literally National Zoo in Malay) is a zoo in Malaysia. Located on

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110 acres (45 ha) of land in Ulu Klang, near Taman Melawati, in north-east Kuala Lumpur. It was officially opened on 14 November 1963 and officially launched by His Excellency Tunku Abdul Rahman Putra Al Haj, the first Prime Minister of Malaysia. The park is managed by a non-governmental organization known as the Malaysian Zoological Society (MZS). For funding, Zoo Negara relies on gate collections and on support from donors and sponsors. Zoo Negara is home to 5000 animals of 500 different species. Over the years, the zoo has transformed itself to an open concept zoo with over 90% of its animals kept in spacious exhibits with landscape befitting its nature. Their pricing strategies are: The fees to enter Zoo Negara is RM15 for adult and RM6 for children and senior citizen.
They using discriminatory strategies when entrance fee are transacted at

different prices from the same supplier (zoo) and different prices are varies from different concession rate
They also using discount pricing when a quantity discount is a price reduction

consumers

group Adult, children, senior citizen, school

to buyers who buy large volumes Zoo Negara set group discount which bring 30 person and above, RM2 off normal ticket rate.
Last strategy will be cost-based pricing when their pricing adding a standard

markup to the cost of the product

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Presentation 6
: 09 April 2011 Cruise Tasik Putrajaya 1. Noriah Jaafar 2. Nor Salwa binti Sukor 3. Noor Ismahanim bt Ismail 4. Nurul Nadia Mohamad 5. Raja Marzawani binti Raja Mazlan This group presenting the Cruise Tasik located at Putrajaya and five of

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them has tell a story about Putrajaya and the natural attraction located near there. Cruise Tasik Putrajaya run under the management of Constabaru Sdn. Bhd with 48 staffs and their vision is to be the leader in lake or river cruise; and to become a catalyst in Putrajayas activities. Their products are more on boats and perahu or can known as Dondang Sayang Perahu and they have total of 4 boats and and 10 perahu. Their pricing strategies are: Their pricing strategy was based on the attraction near Putrajaya. Attraction such as Pullman Hotel, Lake View, Seri Wawasan bridge and other bridge at Putrajaya. Their market segment is more on international tourist rather than local. From the presentation, they stated that 10% only coming from local and 90% are form international tourist.
They also have a price for local and tourist where local cost only RM30 and

international tourist will b cost RM50 for the cruise. Same goes to other boat and perahu, where price for local is cheaper than international tourist. They using discriminatory pricing and promotional pricing when they have celebration or any kind of event. The cost for maintaining the boat and perahu is very high and this company is still trying to manage the activities and they are safe because they still being support by Perbadanan Putrajaya.
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Presentation 7
: 09 April 2011 Resort World Genting, Genting Highlands 1. Juliana Annur Azizan 2. Noor Nazifah Pati Khan 3. Putra Hilmy Elias 4. Rosnah Mustafah This group presenting one of very strong company in Malaysia that fully

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owned by Chinese conglomerate the Genting Group. The owner was the late of Lim Goh Tong and the idea to opened one of the entertainment include with gambling centre was established on 1980. This conglomerate offer six hotel just in Genting Highland and its can accommodate around 10,000 room of occupancy. This company also has been listed in Main Board of Bursa Malaysia or Malaysia Stock Exchange since 1989 and still maintain in main board until now. In 2006, one of hotel that known as First World Hotel has been listed in Guinness World Book of Record as the worlds largest hotel with the total of 6,118 rooms. The presenter also stated that this company have share capital of RM 800 millions and the paid-up share capital was RM 591.1 millions in 2010. Below is more on explanation on their strategies: There have variety of product and services such as shopping complex, convention centre, games, dining, spa, events.
Their price is cheap during low season, expensive during super peak season.

But still affordable and reasonable their place was strategically located at 2,000 metres above sea level and 30 min from Kuala Lumpur.
Promotion is more on hotel rooms, concert ticket, members privilege, food

and beverage, gaming and etc.

Genting has launched two campaigns that is increase spending and

frequency of visits from a segment of high-potential customers, while the second campaign focused on providing members with more attractive packages to encourage upgrades.
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Presentation 8
: 23 April 2011 LSG Sky Chefs Brahims Sdn Bhd 1. Noor Laili Mohd Sohaili 2. Siti Hanim Hamiruddin 3. Junaida Harshah 4. Noor Ibitisam Abdul Karim 5. Zauyani Zainal Mohamed Alias This group presenting the one of interesting company that cater foods and

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beverage for airlines. The company is a joint venture between MAS and Brahims LSG Sky Chefs Holdings Sdn Bhd that provides in- flight catering and related services at KLIA and Penang Airport. They have a 25 years concession to provide catering and related services to the airlines especially Malaysia Airlines and serves 40,000- 45, 000 meals daily at KLIA and 1,000 meals daily at Penang Airport. They also caters and serves more than 35 international airlines. Their vision is to be a worlds class Halal, quality in-flight service provider and to exceed customer expectations. Their products and services are In-flight Catering, In-flight Equipment and Logistics, In-flight Management, Airport Services, Additional Services, and Tailor-made service package based on individual customer strategy. Their pricing strategies are: The pricing strategy consist of food cost add up with labor cost, overhead cost, time and percentage of profit equal to price and sales.
The system is managed by Pricing Department and other departments

involved in determining menus pricing are Kitchen Departments (Hot, Cold and Pastry) and Account Department.
Factors affecting price are Labor Cost (Chefs & Preparers), Cost of Operating

Kitchen, Delivery Vehicles (plus fuel), Packaging, and Length of Contracts

For external factors will be Meal Time, Seating Class, Prestigious, Food Price

Index, Decline of the In-Flight Meal, and Cost Pressure on Airlines

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Presentation 9
: 23 April 2011 Taman Botani Negara Shah Alam 1. Emy Noralizah Norjam 2. Nur Syafikah Anuar Hamdan 3. Nur Diana Hassan 4. Mariana Kimjun 5. Mohd Rifqi Remeli The last group of this presentation was presenting the National Botanical

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Garden located at the heart of city of Shah Alam. It was the largest botanical garden in Malaysia which consist of 1,295 hectare of tropical rain forest and Agriculture Park. This Botanical Garden is under Selangor state government before transfers to the Ministry of Forestry. Their products and services is Plantation: paddy, cocoa, spices and beverages garden, ornamental garden, mushroom garden, cactus garden, tropical fruit garden, Animal Park, Bird park, Four Season House, and fishing activities at Sungai Baru Dam and Air Kuning Dam. Other activities such as Kayak (Royal Tent), Skytrex Adventure Park, Paintball, Bicycle, Family Day Site (RM 100) consist of Multi Purpose Barn, Danau Perikanan, Agrolodge, Center Amphitheater, Camar Rimba Amphitheater, Pool site, Center Court, Swimming Pool (Half day: RM 200, 1 day: RM 400) Lodging House: Kg. Idaman, Camar Rimba, Kg. Budaya. Pricing strategies are:
Sources of Income for National Botanical Garden, Shah Alam

are coming

from entrance fees, space rental to the visitors, space rental to activities operators such as Skytrex and Paintball, Pasar Tani site rental to hawkers and all receipt collected by NBG is payable to Ministry of Agriculture. The ticket price for adult is RM 3.00, children and senior citizen price is only RM 1.00.This price is still maintain from the year of 1989.
Their expenditures is on renovation and maintenance purposes, roads to and

inside Botanical Garden, maintenance of products available, Wakaf-wakaf alongside walkway/routes in the garden, security, flora and fauna welfare.
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