PAOLA PALAO

MAE/MPM 18/05/2010

Agenda
DAY

UNDERSTANDING CULTURE AND COMMUNICATION

What is Culture? Nature of Culture What is Communication? The Relationship between Culture and Communication High Culture & Popular Culture The meaning and practice of everyday life

What might affect your view of culture?

What is Culture?- Nature of Culture

"Culture used to be so simple. Culture use to mean art, literature, and

ideas. And not just any old art, literature, and ideas. Culture was High Art, Great Literature, and Big Ideas. And more particularly, our High Art, Great Literature, and Big Ideas."

"Culture is a collection of beliefs, values and ways of doing things which

are typical of a particular community and which are expressed and perpetuated through various codes"

"Culture - a particular way of life which expresses certain meanings and

values not only in art and literature, but also in institutions and ordinary behaviour"

"Culture is the constant process of producing meanings for and from our

social experience"

How do we define culture?

Culture is a way of life of a group of people.

Some of the basics in Culture are:

Behavior Belief Values Symbols that people accept as their on. All of them are passed along from generation to generation. It also refers to knowledge, folklore, language, rules, rituals, habits, lifestyle, attitudes, customs .

What is Communication?
Communication is commonly defined as "the imparting or

interchange of thoughts, opinions, or information by speech, writing, or signs".

Communication processes are sign-mediated interactions

between at least two agents

Auditory/ Nonverbal

Communication

The relationship between Culture and Communication

In order for culture to exits we need to have a way to

communicate or to relate to each other.

Signs, music, language, art, sounds, pictures, etc. Each country, region or race has this basic elements.

High Culture and Popular Culture?

Popular culture would include most forms of mass

communication or commercial forms of art such as:

pop and rock music, TV soap operas, romance stories, blockbuster films, tabloid newspapers etc. classical music , documentary, serious novels, avant-garde or experimental films, broadsheet newspapers, great art such as Van Gogh, Rembrandt etc

High culture would include:

Popular Culture vs. High Culture

Certain theoretical groups such as Marxists and

Feminists see-

Popular Culture
As a big business (or the ruling classes) Making money out of society s and keeping us happy or In the case of feminists, exploiting us for money.

High culture
Is seen as pure art, an expression of individual but universal ideas being

communicated to other individuals who appreciate and interpret these pieces of art - stories, paintings, films - in their own, unique way. High culture can also be a force for oppression because it is held up as the model all cultural artifacts and art should aspire to.

What sort of people would visit and enjoy these buildings?

What sort of people would visit and enjoy these buildings?

What sort of people would visit and enjoy these buildings?

Literature and Art

What sort of people would read these books?
Harry Potter and the Order of the Phoenix by J.K

Rowling Great Expectations by Charles Dickens

What sort of people would read these books?
Art or Vandalism?
How can we tell? Who decides? What criteria should we use?

Agenda
DAY

DEFINITION OF IDENTITY
What is Identity? How do we acquire identity?

Which aspect of identity do we express to others?

In which ways can we express aspects of identity? Brief Introduction: Language and Identity What are you like?- Activity to take.

What is Identity?
1.

2.
3. 4. 5.

Its who we are? Thoughts Feelings Our Preferences Our way of Acting

How do we acquire identity?

We acquire our identity through socialisation Socialisation is the process by which we, as individuals, become

members of our society or culture. We are active participants in this process we decide what to accept or reject
Parents choose your name, give you your first beliefs, tastes etc School learn rules, how to socialise and fit in with others Church religion passes on values Peers in teen years people in your age group have most influence

Media ideas about gender, status, class picked up

Which aspect of identity do we express to others? Gender Class Ethnicity Personality Age

In which ways can we express aspects of identity?

Clothing which clothes will we choose to express our:
Gender
Ethnicity Class Post-modernism

Tattoos and piercings

sign of the outcast? Working class? Unfeminine?

Hair length, colour, texture

Gender short hair on women? On men? Ethnicity cover hair, cut it? Rebellion? Conformity and fashion?

Post-modern or tribal? Language what is considered ladylike in terms of language? If you want to be seen as male what vocabulary should you use with mates?

Personal Possessions how do women use their

mobile phones as security, as fashion accessory? How do men listen to music?

Language and Identity

 We establish our identity through our use of language your spider

diagrams showing different aspects of your identity gender, class etc gave examples of how you use language differently in different situations

mauve, lovely, adorable, sweet, cute

blade, slide, rigger, back stops

Like, so, totally, mint, minging

mate, okay, bollocks, footie

Identity, whether it is or, an individual, social or institutional level, is something which we are constantly building and negotiating all our lives through our interaction with others

Chuck Palahniuk