Lahore Meat Company, Punjab

Pakistan ~ Emerging Halal Meat Hub

Dr. Hamid Jalil Lahore Meat Company Govt. of Punjab, Pakistan

ceolmc@hotmail.com, ceo@lahoremeatcompany.org www.lahoremeatcompany.org Ph.92-42-36370661-3

Sequence
Natural Resource Scenario Water
Lahore Meat Company, Punjab

livestock Agriculture

Market
Domestic Geographic

Comparative Advantage
Interventions Integrated Halal Meat Value Chain

Punjab Govt.,s Initiatives

Halal Meat Hub

Water
Land of Rivers ~ World's largest and unified irrigation system
Lahore Meat Company, Punjab

Irrigation water availability ~ 103.5 million acre feet Avg Regular Winter & Summer Rains ~ 240mm

Climate Four Seasons Diversified Topography~ Plain, Desert, Pasture, Mountains

Economic Survey of Pakistan 2009-10

Livestock
Million Heads

Lahore Meat Company, Punjab

Pakistan has various breeds and classes of livestock

Almost 1:1 ratio of humans & livestock population World's 3rd largest livestock population
Livestock growing @ 4.2% against human growth of 2.9% Livestock feeding ~ 100% Halal & Agro-based
Economic Survey of Pakistan 2009-10

Agriculture
Million Tons

Major Crops Production

Lahore Meat Company, Punjab

Pakistan is agro based economy Agriculture land ~ 22 million hectors Wheat, Rice, Cotton, Sugarcane & Oil Seeds are main crops Grains, agro-industrial by products & grazing lands are the source of livestock feeding
Economic Survey of Pakistan 2009-10

Domestic Market
Population / consumers ~ 160 million
Lahore Meat Company, Punjab

Population over 5 million ~ more than 10 cities

Consumers use 100% Halal products

Increasing trend of meat & value added products

Scope & trend of integrated food value chains

Regional Market

Lahore Meat Company, Punjab

Direct neighbors ~ Iran, Afghanistan, China, India Allows sea route to China, Afghanistan, Central Asian States Regional Halal market of more then 360 million consumers

Global Market
Lahore Meat Company, Punjab

Global Halal certified trade $3,000 billion p.a. Food & beverages 45% Pharmaceutical 22% Halal meat 16% ($ 440 billion) Cosmetics 10% Gelatin 7% Pakistans share 0.26%($114 million) Major Markets: UK, France, Malaysia, Saudi Arabia, Egypt, Iran, Afghanistan, Turkey, Gulf countries, Africa, etc

Pakistan's focus : Processing & value addition Global compliance standards Brand -------- Halal Pakistan

Comparative Advantage
Lahore Meat Company, Punjab

China Large domestic market Religious limitations Limitations to ensure Halal animals feeding & slaughtering
India Large domestic market Multi-religious society (Cow, etc.) Limitations to ensure Halal animals feeding & slaughtering South America Limitations to ensure Halal animals feeding & slaughtering

Pakistan
100% Halal animals feeding & slaughtering Practicing Islamic society Animal loving people ~ Livestock rearing a way of life & livelihood

Integrated Halal Meat Value Chain Punjab Model

Lahore Meat Company, Punjab

Production
Halal feeding Disease free No residual effect

Processing
State of the Art Slaughtering & Processing

Marketing

Hygienic, Healthy domestic & export supply

Mutton Production Model

Investor
Lahore Meat Company, Punjab

Meat Company Facilitation

Small Farmer

Establish nucleus
farms

Backward &
forward linkage

Receive
insurance & technical services

Registration of
existing herds around nucleus farms

Technical services
& training

Contractual
obligations

Distribution of
female units to registered farmers

Insurance
coverage

Compliance of
standards

Partial sharing of
interest on project loaning

Standards
compliance

11

Beef Production Model

Saving Buffalo Male Calves Lahore Meat Company, Punjab Triggering commercial meat production system Save the Calf Scheme

Ensuring meat production under compliance regime (Disease, Antibiotic & chemical free animals, Halal feeding, Food safety)
Incentive package ~ Insurance, vaccination, technical services & Rs. 3200 / head

Beef Cross Breeding

Registration of low producer / non descript cattle in non dairy areas Insemination with exotic beef semen Technical services & training
12

Government of Punjab Invites Potential Investors

Lahore Meat Company, Punjab

Institutional reforms Establishment of food safety agency

Regulatory frame work

Certification system ~ Compliance of International standards (Halal
animal feeding, Disease free animals, No antibiotic residual effect, Halal slaughtering, HACCP & ISO etc.)

Incentive to investors Incentives for meat production farming

Public- Private partnership for 36 Districts Slaughterhouses

Halal Industrial Parks Join Red Meat Revolution for Boosting Economy ~ Capture Domestic & Global Halal Meat Market

Lahore Meat Company, Punjab