Sanitary Napkin Market in India (2004 -05) * Total market size: Rs.

3950 milllion # P&G (Whisper range): Rs. 1860 million > Market share: 47% (by value) > YOY growth: 14% (by value) # J&J (Stayfree and Carefree range): Rs 1580 million > Market share: slightly above 40% (by value) > YOY growth: 13% (by value) # Others [Kimberly Clark (Kotex), Shapers (Gufic labs) and others]: Rs. 510 million > Market share: 13% (by value) > YOY growth: 15% (by value) Interesting facts: * Market penetration (figures by value) * Top six metro market penetration: 30% * Overall urban India market penetration: 21 to 25% * Market penetration among Indian female population: 10 to 11% * Stayfree secure, Carefree, Whisper, Whisper ultra, Kotex regular contributes to nearly 85% sales by no. of units