2010

Where Your Children Feel At Home!

Robins Nest Daycare Center

Where your children feel at home!!
KAMRAN AHMED Submitted To: L1s08mbex0015 0313-4040917 M. Awais Khan kamran391@hotmail.com ATIF AFZAL L1s08mbex0038 03214643350 atif.afzal@iec.com.pk Sohail Ashraf L1s08mbex2019 0321-4434410 sohailfastc@yahoo.com Section: 'C'

642-Cavalry Ground, Lahore. www.robinnest.com.pk

Page 1 Dated: 01/27/2010

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In the name of Allah The Creator of every creation The Pity The Beneficent The Merciful The Wise The Lord of the world The first & last The sender of the Holy Prophet Muhammad may peace be upon him Where there is no doubt The owner of the Day of Judgment To whom every one will be Brought back

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THE LAHORE CITY MAP:

ROBINS NEST LOCATION

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Executive Summary
Robins Nest aims to provide its students the first class child care services. Unlike our competitors, we offer advanced technology programs, and activities such as arts and crafts, infants care programs, sensory plays and games, all in one location. Robins Nest is a partnership deed and its chairman; Mr. Kamran has 10 years of Executive Management (VP) and Budgeting experience, and extensive experience with budgeting methodologies and strategic planning, including the Balanced Scorecard approach. His advanced degree in computer science is the driving force behind our technology component. He will be supported in daily operations by an industry consultant, a campus director, and a VP of educational operations, all with extensive experience in child care fields. With inflation continuing to rise each year, the typical Pakistani family now requires dual or supplemental incomes. This trend has created a need for quality child care services as provided in USA, Europe and UK. Price, service, certification and reputation are critical success factors in the child care services industry. Robins Nest will compete well in our market by offering competitive prices, high-quality child care services, and leading-edge educational programs with certified, highly professional instructors, and by maintaining an excellent reputation with parents and the community we serve. Robins Nest will focus on two subdivisions: Defense and Model Town,' which are upscale community developments within a 2 square mile radius, boasting over 2000 new homes. Our target customers are dual-income, middle-class families who value the quality of education and child care we provide for their children, ages 6 months to 5 years. We will open for business starting with an initial enrollment of 13 students. We project healthy revenues by the end of the first year, and expect to nearly triple that by the end of

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Year 3. Our biggest operating expenses will be compensation at industry standard rates for our highly-qualified personnel, and rent on our facilities, improved for our purposes during the start-up period. We would like to grow into four campuses, eventually, but growth is planned conservatively, to be financed from existing cash flow as we go. We anticipate a net profit beginning in our second year.

Mission
Robins Nest is a start-up comprehensive community institute exclusively for kids ages 6 months to 5 years and 1st through 5th grades. The day care center dedicates its efforts and resources toward ensuring top-rated care giving services coupled with a high-quality activity based learning environment tailored for children in these age groups. The day care center will respond to the needs of its parents and students with excellent care-giving and instruction, an advanced curriculum, flexible programs, local community involvement and business partnerships. The day care center has a strong commitment to accessibility and diversity. Its open door policy embraces all who desire to provide a better quality of care, preparedness and education for their children. The center works to provide affordable, first-class care giving and education by providing a broad range of integrated programs and services and innovative learning approaches. The Robins Nest Day Care Center is committed to taking a leadership role in child care services, higher learning, community services and promoting cultural diversity.

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Objectives
1. To establish the new concept in the market and attract people specially working

couples. 2. To provide fully advanced services (live coverage, online calls etc to parents of children). 3. Sales increasing to almost double first year sales by the end of Year 2.
4. Open second campus by the end of Year 1.

Brief Company Background

Robins Nest daycare centre was an idea of our chairman Mr. Kamran Ahmed. He has diverse experience in different fields and highly experienced person. And running his two factories of parts manufacturing. He proposed the idea to their friends like Mr. Atif, Miss Ayesha (Child Doctor), and Mr. Sohail Ashraf (The Psychiatrist). They admitted the requirement and they participated in the project. The rental building will be preferred for the purpose of daycare center. So a heavy part of investment saved. The formation of the business firm is a partnership deed. The idea of a day care centre in a very congested area of Lahore, in cavalry ground, is the unique one.

Company Summary
Robins nest day care center The Campus will be located in Cavalry Ground. The institute will employ six fundamentals that will serve as the driving force for the services offered:

Premier Care Giving Services An Activity Based, Children Structured home Curriculum Advanced Technology and Developmental Programs Trademarked General and "Continuing" Education Mentoring and child care.

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Learning Services Community Advancement and Involvement

The Lahore campus is a newly constructed, 3,600 square foot facility in the Cavalry Ground and will be developed meeting strict Robins Nest design standards.

Business/Service Description
Upon its opening, Robins Nest will offer four basic services in the Cavalry Ground community:

Full-time Child Day Care Part-time/After School Care Special care service from evening to mid-night Drop-In Care

Prior to opening, the Day Care Center will have a two-month enrollment drive. Based on the market reaction to the drive, these services may be altered to meet the needs of the community. The Day Care Center will always remain nimble enough to respond to the needs of the community in which it serves.

Competitive Advantage/ Comparison

Competitive advantage is a position a firm occupies against its competitors. The child care industry as a whole is not so developed in Pakistan like as in USA, UK, or Europe but its a growing industry here. However, based on our survey or collecting data, the city Lahore, has few unlicensed child care facilities in a limited child care services. Robins Nest intends to fill this local market need.

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The Cavalry Ground, Defense and Model Town subdivisions have nearly 800 and 100 single family homes respectively. There are only two other child care facilities in the neighborhood. One is in the immediate area, an activity based facility and the other is 2 miles away, a facility hosted by a local school. There are also few family child caregivers have been observed in the area, but none in the immediate community. Robins Nest will differentiate itself from its local competitors by offering an alternative to these traditional day care approaches. The Robins Nest market strategy is based on providing an activity based learning environment that is used in many major day care centers around the world. We will offer a community of professional caregivers with the credentials to not only enhance a child's early social and motor skills, but to also teach them advanced studies in the arts and sciences found at institutions of higher learning. Robins Nest will be located in 642-A, cavalry ground. By forming collaborative partnerships with these services and becoming an active voice in the cavalry grounds community, the day care center will position itself as the market share leader in child care services, development and educational offerings. We are targeting niche market so there are almost no competitors. The reason is that our service has a huge desire and need in the market. Although other child care center are available in the market but we are with the different one with high-tech features and different small innovations in our service.

Fulfillment
The key fulfillment and delivery of services will be provided by the campus directors, licensed campus instructors and staff workers. The real core value is the professional strength and industry expertise of the founder and partners, staff experience and certifications, education and hard work (in that order).

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We will turn to qualified professionals for freelance back-up in tutoring and educational support, which will enhance the core values provided to the clients.

Key Advantage: (Web Live Coverage)

As compare to the other child care centers we have a great competitive edge in our strategy. Today is a strong networking era and every one has the ability and opportunities to use and avail it. We introduce the live coverage for the parents to make access to there children over internet. After analyze and observance we see that our feasibility and business plan is better than others day care centers.

Credible Competitive Advantages:

It includes our product and management competitive advantage

Fully Equipped Rooms

We are providing fully equipped, highly care sensitive and advanced featured rooms to the children where nannies and teachers take cares them. (Multi-media, TV sets, toys, gaming console etc.)

Medical Care

We have a child specialist Miss. Ayesha and a well recognized psychiatrist Mr. Rohail Khalid. They are responsible of taking care of children with respect to their related fields.

Technology 642-Cavalry Ground Lahore www.robinnest.com.pk

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Since the company founder has an extensive Information Technology background, it's only natural that Robins Nest will employ and maintain the latest technology to enhance its curriculum, office management systems, payment processing and record keeping.

Capacity to accommodate more children

Robins Nest has a capacity to accommodate 110 children in the day care center.

Staff:

Robins Nest has professional, well experienced, well mannered, pleasant and dedicated staff.

Ideal Environment and Security

We are providing ideal atmosphere to children where they can grow up efficiently and engage themselves busy in different activities. And imported security system is installed there and guards are also hired.

Market Potential:
The normal school going age of children is around 3 years. Many parents having children of age between 3-5 years in Lahore city and they have not admitted their children in preschools. One reason is they think it is too early to send them to schools because they are frighten about their care and is also wastage of time and money. The daycare aims to provide such an environment in which new ways of learning would be introduced. Children are more likely to retain information learned with a lot of care when they are engaged in enjoyable and meaningful activities. The childcare programs and pre-school curriculums combine a wealth of interesting and engaging learning activities that motivate brain development in children at pre-school stages.

Slogan & Logo Of Our Organization:

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Marketing Mix:
Product:
The product we offer in market is a service basically. The child care services will be offered to the community we serve and these services will be our core product.

Proposed Product Mix

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The Day Care Center will offer different programs for different age groups. The details are described as follows:

Infant Care Program

The infant care program is centered on the natural curiosity and energy of very young children. It will provide infants with lots of attention, a variety of appropriate activities, and abundant conversation and nurturing to make the world for a baby fun, interesting, safe, and loving. Children will be with his/her caregiver (nanny) in one of the centers special nook areas where he/she will experience an array of experiences especially designed to meet an infant's needs. Sleeping Nook This would be the area of the classroom where infants sleep during the day. As infants are all on different schedules, this nook is used throughout the day for sleeping infants. Feeding Nook The Feeding Nook would be used for baby feeding.

Movement Nook

Infants would be able to practice their motor skills such as rolling over, sitting up, crawling, puling up, climbing and walking in the Movement Nook. Curiosity Nook

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Infants would be given opportunities for multi-sensory plays where Infants would begin to explore different materials and begin to understand them. Diapering Nook The Diapering Nook will be used for diaper changing. Extra clothing and materials would also be stored. It would also offer opportunities to interact individually with babies. Sick Room The sick Childs will be provided a complete medical care by the child specialist doctor and nurses in the sick room. Outdoor Play Nook

When weather conditions would be appropriate, this open air play nook would provide a safe and interesting place for babies. Comfort Nook The Comfort Nook would be soft and cozy place that would provide a sense of security and a place to rest before babies move on to a more active nook.

For Two-Year-Olds:
The curriculum for two-year-olds will provide an enriching environment with activities that are designed to enhance child's total development in a quality early childhood education environment. The daycare curriculum will allow two-year-old children to spend busy and fun filled days engaged in activities that would promote learning. Teachers assigned for the two-year-old student group will be trained to incorporate appropriate literature, educational materials, music, and other specially selected materials and

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resources, all with the goal of enhancing the rapid changes that occur in a child's brain development in the earliest stages of life.

Play Group (3 and young 4-years-old)

Studies have found that learning improves when children are engaged in enjoyable and meaningful activities. That is why every curriculum will include a variety of intriguing activities that can stimulate early brain development with a focus on creative plays. This will be a better place where learning with activities will be focused.

Kindergarten (4 and young 5-year-olds)

Kindergarten Program will be filled with fun and educational activities that will be carefully designed to help bring out a child's natural curiosity and encourage a lifelong joy of learning. The curriculum will use themed learning units that incorporate reading, writing, math, science, social studies and more.

Industry Growth
Industry of childcare is growing rapidly as the working trends have been roused up annually in the country. Because due to some critical or hard facts, both the husband and wife has to be work in society. In our market analysis, we suggest a modest yearly growth in the number of potential customers.

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The child care industry is the growing industry in Pakistan. Almost few day care centers are currently operated in whole Pakistan, especially in big cities like Lahore, Karachi, Quetta, etc. our service is locating in the introduction stage. Because there is few local and poor qualities child care service centers are operating in Lahore. They are working in streets for a very small area. So, this business is in introductory stage.

Price:
Robins Nest has the best price packages as compared to the competitor with best services and care. This is attractive also.

Pricing strategy:
Robins Day Care Centre must use skimming strategy for price and charge appropriately for the high-end, high-quality educational and care giving services we offer. Our revenue structure has to support our cost structure, so the salaries we pay to assure quality services must be balanced by the revenue we charge.

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We will be price competitive in the market we serve; however, we will not subscribe to the "low price leader" concept. The quality of our service will support the prices we charge.

Place: Company Locations and Facilities

Robins Nest Daycare Center will begin with one location - a newly constructed 3,600 square foot campus in cavalry ground located near the Model Town and Defense subdivision. The campus will boast separate halls for arts and crafts, information technology, and quiet study, infant care and a cafeteria. The play area will be adjacent to the campus and will be securely fenced and furnished with appropriate playground equipment and facilities. Three additional campuses are planned in the Johar Town, Township etc., over the next four years.

Promotion:

Promotion Strategy

We will depend on client referrals, community exposure and direct mail campaigns as our main way to reach new clients. 1. Advertising--We'll be developing our core positioning message: "A community college for kids!" to differentiate our service from the competitor. We will be using direct mail campaigns, pre-enrollment drives, and local community newspaper advertising to launch the initial campaign. 2. Sales promotion--Our theme and curriculum will help the teachers, doctors and nurses. The special discounts will be offered them 10% to 15% on the total price charged.

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3.

Direct Mail--We will send quarterly direct mail campaigns to the housing

developments in a 10-mile radius of the campus. We will also offer monthly calendars for parents and the DHA community, noting weekend family days and other open house approaches. 4. Community Involvement--We will be active in the target community, sponsoring events at the community center for families and residents. 4. Personal Selling The door to door marketing campaign will be held to aware the potential customers about our unique childcare facilities. The well groomed staff will be hired and proper uniform will also be provided to them. They will receive a handsome salary package including commission.

Web Plan Summary

The Robins Nest website will be the virtual business card and portfolio for the

institute, as well as its online "home."

It will showcase the campus, curriculum and activity calendar for the school. It will

also provide for live coverage for parents regarding their children care and an Internet background of the instructors, online projects posted by the students, the campus newsletter and online enrollment.
The Robins Nest website will be simple, yet classy and well designed, but at the

same time, in keeping with the latest trends in user interface design. A site that is too flashy, or tries to use too much of the latest technology can be over-done, and may not be supported by all browsers.

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The key to the website strategy will be presenting a very well designed and

informative Web presence that will market the Robins Nest image, service offerings and community commitment.

Website Marketing Strategy

The Robins Nest website will embody the mission of the institute. It will not only offer visitors the opportunity to "look around" the campus, but it will give them live coverage and a good idea of the level of quality and service they can come to expect from the campus.

Market Size and Potential:

Total population of Lahore is 5 million, now 3-10 years population is 15.7% and 10-15 years is 12.6% and 20-35 years is 18.2% and 40-55 years is 18% for Pakistan. Based on these rates total population between 3-15 age group is 2024000. And 1500000 children approximately between ages group 6-12. Now between all these social classes, we have to cater Middle-Middle, Upper-Middle and Uppers class and this will be one third of 1500000 and that is 500000.

Market Analysis
The Sources of Data Collection

Primary Data Collection

Surveys Questionnaire Interviews Asking Key Industry Partners

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Observation

Secondary Data Collection

National child protections State and Local child care Associations Through NGO`s Industry Publications

Mode of Data Collection

Internet Telephone Websites Personnel Potential Customers

Process & Procedures:

Robins nest will use penetrating strategy for the marketing process and there will be a proper system for budget allocating as well evaluating the outcomes. The marketing budget will be based on affordable budgeting. And the processes and procedures will be rescheduled after every 8 months.

People:

Physical Evidence:
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Market plan/process for launching Day Care Centre:

MARKET SEGMENT
The market segment that we aim to cater is the children of our country; these children and parents who are looking for healthy care and entertainment for their children. We believe to give wholesome fun to the children with safety.

GEOGRAPHICS
We plan to launch our Day Care Centre initially only in Lahore then after establishing it we have planed to go in major cities as well. The location at Lahore is the cavalry ground Area.

PSYCHOGRAPHIC
Our Day Care Centre is, meant for children age six months to 5 year. Where they got well care and fun with proper health and good food according to their need.

Target Market
Robins Nest has a focus on meeting the local community need for child care services in Lahore. Students will be taken in flexibly on either a full-time or part-time basis.

Full-Time Working Couples

The center will establish a significantly large, full-time, regular client base in order to establish the healthy, consistent revenue base which will ensure stability of the business.

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Customer and community relations are extremely important, as it is imperative to keep the parents pleased in order to keep their children in the center.

After School Care

Another large segment of the center's business will be in the after school care market. This client base will provide a higher profit for the college since instructor-to-student ratios are higher, and the students require more educational services, which are the primary focus of the college. By offering tutoring, and advanced studies in technology, theatre, arts and sciences, the center will attract these profitable business clients, producing significant supplemental revenues.

Part-Time Workers/Drop-Ins

Part-time workers and Drop-Ins from the fitness center and locals businesses will comprise less than 1% of the revenues. While this market is not a primary focus, sufficient flexibility to handle this market is important to the local 'word-of-mouth' marketing strategy.

Target Market Segment Strategy

The target market for Robins Nest is full-time working couples (from uppers class & middle class). Referral marketing, direct-mail campaigns and community activity days will be the primary types of marketing strategies utilized. Maintaining and enhancing its reputation with families and in the community will be crucial in obtaining the planned market share growth of this target market.

SERVICES POSITIONING STRATEGY

Value Proposition

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Robins Day Care Centre value proposition is quite clear and quite easily distinguished from others in the market. We offer uniquely premium child care services, as measured by the curriculum and activities offered, experience and educational level of the instructors, community involvement and community college theme.

Competitive Edge

We start with a critical competitive edge: there is no competitor in our market that is offering our concept, quality of educational program and child care services. Our educational approach is unique. Our positioning on these points is very hard to match, but only if we maintain the focus in our strategy, marketing, business development, and fulfillment. We should be aware that the tendency to dilute this expertise with bargain shopping could weaken the importance of our competitive edge, but we must continue to bolster our value proposition.

Sales Strategy
1.

Robins Nest will sell its community services and offerings, separating itself

from traditional daycare. 2. We will be a one-stop shop for child care services, advanced learning and

specialized program offerings. We will also be active in the community, building a solid reputation with parents and the community. By succeeding in these areas, we expect to begin seeing an operational net profit in month nine of the 1st year, while increasing enrollment by 32% monthly for the first 8 months and gradually thereafter, until our maximum allowed capacity is reached.

Target Market Segment Strategy

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The target market for Robins Nest is full-time working couples (from uppers class & middle class). Referral marketing, direct-mail campaigns and community activity days will be the primary types of marketing strategies utilized. Maintaining and enhancing its reputation with families and in the community will be crucial in obtaining the planned market share growth of this target market.

SWOT Analysis

Strengths:
Business idea (first mover with unique service)

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Strength of management team Care plus mind development training under one roof Web live coverage of child care for parents Strong financial backup Latest technology or methods having ability to adapt occurring changes. Location Easily accessible from Defense, Gulberg and Model Town

Weaknesses:
High Maintenance cost Availability of skilled employees. Employee Loyalty

Opportunities:
Coming up with a new concept Infants care point for working couples Child care industry is at growth stage Target market is not price sensitive Opportunity to promote culture

Threats:
Inflation Rate Employee turnover ratio Economical condition New Competitor services could be Duplicated Unstable prices of Inventory

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Main Competitors 1. Babys Inn Day Care:

o o

Strengths: Already established in market since 1994. Weaknesses: May not appeal to customers of different religious beliefs. No

Web Live Coverage, No live Calls, Non-accredited, Maximum 50 to 70 students supported.

2. Indirect Competitors:
A. Children Library Complex B. The LARETO Nursery School System 3. Future Competitors Pampers might become our future competitor

Competitive Analysis or Grid

Competitive Analysis

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Name

Robins Day care Babies Day Inn centre

The LARETO Nursery

Name Recognition

***

****

**

Services Quality Price Marketing Support

***** *** ****

*** **** ****

**** *** **

Customer Service

*****

**

***

Web Coverage

*****

Technology

*****

**

***

Political Issues
Government can subsidize us by lowering the tax. At the same time political instability can affect our business a lot in a negative aspect. As now a days, people are afraid of moving out of their homes because of the failure of the policy of government against terrorism and suicide bombing. Apparently it seems that there is no solution to this but we have to adapt to this environment and ensure safety measures in the premises of the child care centre. As

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main purpose of the care centre is to give kids an appropriate recreational facilities so we will not be targeting any political conflicts happening in the country.

Marketing Risk Factors:

a) Government policies. b) Environmental issues. c) Wrong advertisement. d) Social issues. e) Cultural aspect. f) Discrimination factors shown in ads. g) Un-ethical ads.

MANAGEMENT ISSUES:
a) Employees turn over rate. b) Not getting proper labor or officer on time. c) Conflict of interest. d) Human resource ethical problem. e) In-experienced /un-trained employees. f) Conflicts on oral agreements.

Financial Issues:
a) Avoid undercapitalization.

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b) Showing wrong statements. c) Wrong profits forecasting. d) Improper market risk calculations

Media Plan Promotion: Budget Allocations:

(A)-Advertisement: Out door:

City Mediums Recommended area Permanent Lahore spectacular
(skin change only)

Duration

Quantity

Estimated cost
2,122,230

Lahore

Additional sites

One month

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Lahore Lahore

Mobile floats Other activities

One month One month

Hoardings:
Sr. # Tentative Locations City Size (Sqft ) Area (Sq ft) Medium Estimated Display charges vendors (Rs.) 250,000 Skin Printing Charges (Rs.) Estimate d Reflector/ Cutout Cost (Rs.) 40,000 Taxes (16% GST, 1% SED) 10,880 Agency Commission (5%) Estimated Total Cost (Rs.)

Mazang Chowk

Lahor e

60x20

1200

Spectacular

24,000

15,700

340,580

7'up Chowk

Lahor e

60x20

1200

Spectacular

250,000

24,000

40,000

10,880

15,700

340,580

Main Market

Lahor e

60x20

1200

Spectacular

350,000

24,000

40,000

10,880

20,700

445,580

DHA Market

Lahor e

60x20

1200

Spectacular

350,000

24,000

40,000

10,880

20,700

445,580

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Jail Road 5 Lahor e 60x20 1200 Spectacular 250,000 24,000 40,000 10,880 15,700 340,580

Sh Khanum Hospital Johar Town

Lahor e

60x20

1200

Spectacular

125,000

24,000

40,000

10,880

9,450

209,330

Totals

7,200

1,575,000

144,000

240,000

65,280

97,950

2,122,230

Mobile floats:
Recommended Area City Material Type Gulberg Lahore Brushers, standees, boards, banners etc Mazda 2,500 Vehicle Fuel/day Other Costs/day 3,000 165,000 Totals/month

Model Town

Lahore

Brushers, standees, boards, banners etc

Mazda

2,500

3,000

165,000

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Defense Area

Lahore

Brushers, standees, boards, banners etc

Mazda

2,500

3,000

165,000

Gross Totals

495,000

Print media:
Brushers:
Initially, the quantity of brushers must be increased and so we have decided to print out at least 12,000 blushers. This costs as: Total cost = quantity * per unit cost Total cost = 50,000 * 5 Total cost = 250,000

News papers ads

Robin's nest is starting its market campaigns aggressively. So, the print ads will be presented on both Urdu and English news papers.

News paper Size

No.

of Pages no.

Cost

totals

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days
Daily Jung Naw-E-Waqt The News Gross Total 27*13 27*13 27*13 60 60 60 Front Back front mid 4550 3650 4050 273,000 219,000 243,000 735,000

*note: The Sundays are not included in days.

Electronic Media:
Television commercials (TVC):
Sr# TV Channels Timings/slots Durations cost 1 JEO TV Nadia show 2 JEO NEWS khan 1,225,000 (8.75min.* 140,000) 07 8,162,000 No. of Days 20 Total cost estimated 24,500,000

7:00pm-10:00pm 1,166,000 (200,000 * 5.83min.)

HUM TV

Flat

1,286,250 (147,000 * 8.75min.)

10

12,862,500

Gross total

23.33 minutes

30

45,524,500

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Radio ads:
Remember that people listening to your ad are probably doing something else at the same time, like driving in their car or doing household chores. For this reason, repeat key information like your company name and the name of the product or service you're selling at least three times. Let them know the call to action is coming, and then repeat your phone number or Web address at least three times as well.

Radio Channel

Frequency of No. of days ad/day

Cost /40sec.

Totals

FM100.0 FM103.0 FM89.0 FM106.2 Gross totals

30 30 30 60

60 60 60 60

400 375 450 400

720,000 675,000 810,000 720,000 2,925,000

Sales promotions:
Customer Type Teachers Min. Disc. Rate 10% Max. Disc. Rate 15% (15%*110) Estimated Customers 16.5 20,000*15% 49,500 Charges/customer Total

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16.5 Doctors 10% 15% (15%*110) 16.5 Nurses Gross Total 10% 15% (15%*110) 148,500 20,000*15% 49,500 20,000*15% 49,500

*note: the maximum discount rate is considered for budget allocation.

Personal selling:
Type of Staff Quantity Uniform Cost Salary Cost Conveyance Cost/month Sale Manager Group Leader 2 6 3000 2500 30,000 20,000 10,000 15,000 46,000 50,000 Totals

Sales men Each month total Gross Total

30

2000

12,000

10,000

82,000 97,000 178,000*

*note: all commissions are based on sales.

Direct marketing:
Target groups DHA community Mail type Specials Other costs 50,000 Totals 1,050,000

Calendar (0.5 Seminars,

642-Cavalry Ground Lahore www.robinnest.com.pk

2010

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million)

programs million)

(0.5

Working couples

Calendar, achievements (0.3 million)

Birthdays (100,000)

etc 50,000

450,000

Part time workers Calendar, achievements (100,000) Gross total

Birthdays (100,000)

etc 50,000

250,000

1,750,000

Internet cost: Web cost

150,000 Gross total

design Updating cost Monitoring staff cost 20,000 5*25,000

Generator fuel Totals cost/month 50,000 345,000 345,000

Project cost:

GRAND TOTAL

51,590,730

642-Cavalry Ground Lahore www.robinnest.com.pk

2010