Mobile Broadband Climates The Road to LTE

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Speaker

Jason Emery
Director of Product Management, Tekelec

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Asset Manager for Customers Around the World

Tekelecs portfolio manages the service providers most valuable assets : customer experience
300+ customers in 108 countries subscriber profiles 8 of 10 of the worlds largest wireless carriers network resources 70% of all North American cable modem subscribers One third of customers have 2 or more products 150+ Performance Management customers 59 Mobile Messaging customers 30+ Policy customers

enabling the creation of innovative services while optimizing investments. 300+ customers in 100+ countries 9 of 10 of the worlds largest wireless carriers 70% of all North American cable modem subscribers

20 Subscriber Data Management customers

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Growth in mobile industries

Capable Mobile Hardware Device based ecosystems

Messaging
Streaming Services IP based M2M

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Challenge of Scaling the Packet Core in next 5 years

The Packet Core Solutions must scale 8 -10 times within the next 5 years. The scaling must be cost efficient to remain profitable.
Traffic/Revenue divergence
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GSA Global LTE Commitments

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Key Success Factors on the Road to LTE

Signaling Control Plane must scale to match the multifold increase in data traffic

5-8 times increases in data traffic

Bandwidth must be managed to maintain quality of experience (QoE) for all services

Competition for limited over-the-air bandwidth

Operational Visibility

Network performance must be constantly monitored and key market data collected to optimize customer experience

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Scaling the Control Plane

Scaling the Control Plane

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Control Plane Evolution

Scaling the Control Plane

Diameter: Authentication, Authorization and Accounting (AAA), Mobility Management SIP: Session Establishment, Services Support / Delivery

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The Road to Chaos

Scaling the Control Plane

Simple network starts with a few nodes Direct peer-to-peer IP addressing But, as the traffic demands increase More nodes are added to the network Which increases the complexity of the network Leading to a mesh architecture that is unmanageable

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What a Chaotic Mesh!

Scaling the Control Plane

Issues with mesh network . Connection management Fault handling Interoperability Network Interconnection Load balancing/sharing Route management that affect scalability of the network

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Order from Chaos

Scaling the Control Plane

Centralized signaling control plane offers Connection management Fault handling Interoperability Network Interconnection Load balancing/sharing Route management a systematic way of scaling the network

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Diameter Network with Diameter Relay/Proxy Agent

Foreign LTE Domain Foreign GPRS Domain
Scaling the Control Plane

vMME

vPCRF
SS7

vSGSN
Diameter Agent
HSS Res

Diameter Agent

vS4-SGSN

SBR

EIR

HSS AAA

Diameter Relay/Proxy Agent

IP-SM-GW

PCRF MME P-CSCF I/S-CSCF

AF

PGW

OFCF

OCF

ABMF

RF

Home LTE/IMS Domain

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Todays Reality: Subscriber Data Explosion

Scaling the Control Plane

Core Network Databases

HLRs, SCPs, etc. Legacy archaic DBs, switch-based Real-time requirements (involved in call processing) Inflexible

VAS Databases

Drivers for User Data Convergence (UDC)

Back-office Databases

SMSC, MMSC, App Servers, etc. Wide range of different DBs Proprietary implementations Duplicate subscriber info

Provisioning, Billing, CRM, etc. Off-the-shelf IT technology Lots of records/size of records Non-real-time

Service providers are currently unable to effectively leverage subscriber data

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Tomorrow's Reality: Standardization Progress

3GPP User Data Convergence
Scaling the Control Plane

User Data Silos

Application Logic Message Group User Data Storage

User Data Convergence (UDC)

Message Group Application Logic User Data Correlated by A Data Model

Open User Data Capability User Data Repository

UE Presence

UE Presence

HLR/AuC

HSS HLR/AuC HSS

Separating the brains from the brawns Consolidating Subscriber Data (UDR) Standardized and Flexible interfaces

Reduce network complexity and eliminate redundancies Standardizing support for new services and applications Customized User Experience

UDC is standardizing the traditional SDM approach Just the first step towards true Subscriber Data Management
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Traditional SDM versus Next Generation SDM

Scaling the Control Plane

Traditional SDM: silos inside

HLR LTE-HSS IM-HSS AS

Siloed profiles and identities Inflexible schemas Data duplication No front-end interaction

Monolithic Warehouses: silos outside

HLR IM-HSS AS

Directory Server

Next Generation SDM: breaking the silos

HLR LTE-HSS IM-HSS AS

Multi-profile, multiidentity under common subscription Extendible schemas Data reuse Front-end interaction via database

Relational Database

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Policy Management

Policy Management

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Are you ready for the torrent of mobile data traffic?

Policy Management

Pricing Structure? Capacity Planning? Regulatory? Managing usage experience? New Revenue Generation?

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Policy: Cost Containment & Revenue Growth

Policy Management

New services/ tiered services Personalize subscriber services Opt-in premium services

Revenue Creation Cost Optimization

Bandwidth management Subscriber profile management Quality of experience Congestion management Fair use management

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Building Blocks for Policy

Policy Management

Applications

Service Delivery Platform

I/P/S-CSCF

GGSN, PGW, SGW HA/PDSN CMTS, B-RAS

PCRF

Subscriber Data Mgmt

Network

DPI / Optimization

Policy Mgmt

Content Providers

SPR / HSS

Policy Decision == Policy Control and Management Policy Enforcement Policy Decision is responsible for telling the enforcement gateways what to do

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Policy Management Use Cases

Policy Management

Service Tiering

Bandwidth on Demand

Fair Use & Congestion Management

Regulatory

Mobile Video

Parental Controls

Machine to Machine Services

Cloud Service Traffic

Third-Party Apps

Personalization

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Operational Visibility

Customer Experience Management

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Customer Experience Management Landscape

Operational Visibility

Increased Service Complexity

Service Combinations Multiple Interfaces have to be

supported
Multiple enabling technologies

Not All customers are Created Equal

Mass Market Corporate customer

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Customer Experience Management is

Optimizing network performance Accurately forecasting traffic demands Network Planning Network Operations Service Performance
Operational Visibility

Optimizing Service Operations and communicating with vendors to solve issues

Managing roaming agreements and characterizing roaming traffic Roaming Mgt

CEM
Subscriber Activity

Getting an accurate view of customer activity

Managing handset performance and quality of experience bottlenecks

Handsets / Devices

Marketing

Marketing and Planning for new services

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CEM Value Proposition and Required Open Architecture

Operational Visibility

GSM GPRS/3G

Data Acquisition

Data Mediation/Storage
xDR Static & Dynamic Enrichment

Applications
Customer Intelligence CEM, Cust Activity, etc Network Intelligence Troubleshooting, Diagnostics, QoS, etc Service Intelligence Roaming, Mobility, Marketing, etc Data Feed / Export

Analyze trends for QoS Visualize subscribers Customer Systems QoE Pin-point customer issues Trend service usage

Integrated

LTE VoIP
Probe based

Real Time xDR building for every event

Internet PSTN

Real Time Storage

KPIs & Alarms Generation

Detect network issues real-time Pro-actively solve service affecting issues Diagnose network QoS issues

Supply data records for 3rd party applications like billing verification, SLA management, regulatory data-warehouse.

Filter
Unwanted traffic

Correlate
Create a summary event (xDR) of every transaction, session, sms, call.

Visualize
Support numerous department needs

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The Road to LTE..

As Service Providers roll out LTE networks, they need solutions that: Provide a systematic way of scaling the network Deliver converged subscriber management Deliver more services between people or machines with less investment, increase revenues and ARPU while lowering CAPEX and OPEX Create new revenue opportunities This can be accomplished by Implementing a core signaling architecture that allows them scale the control plane and consolidate subscriber data Managing the demand for bandwidth with policy control Providing operational visibility to deliver a quality customer experience
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Policy Management Operational Visibility Scaling the Control Plane

Tekelec Intelligent Network Core Portfolio

Subscriber Data Management (SDM) Services and Subscriber Data
EIR 3GPP HLR Number Portability IMS/LTE HSS ENUM AAA

Mobile Messaging
Presence Server Chat/IM Server IP-SM-GW Network Address Book Social Network Gateway

Music Downloads

Video Social Networking

(Network, Service and Customer)

Web

Performance Management

Session Management Intelligent Control Plane

Service Broker STP SSR X-CSCF DSR HLR Router

Policy Management PCRF

BoD App Manager MPE

Fixed
Cable

2G
GPRS FTTx WiFi

3G
HSPA WiMAX Femto

4G
LTE

Access

DSL

PIC

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Q&A
For additional LTE resources, including whitepapers, videos and briefs, visit www.tekelec.com/LTE

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