PROJECT TITLE PRESENT MARKET CONDITION/SCENARIO OF ANY LOCAL CEMENT BRAND AND ITS FUTURE PROSPECTS: IN RESPECT OF DEALERS.

Questionnaires: 1. Name of the dealers: Add. _________________________________________________ 2. Nature of shops: a) cement outlet b) cement cum hardware/buiding materials c) others 3. No. of years in business: a) less than 5 yrs b) 6-10 yrs c) 11-15 yrs d) more than 15 yrs 4. What are the different brand you are dealing with? a) Lafarge h) HMCL Shakti b) Ambuja i)Adhunic c) Star cement j)Surya Gold d) Jaypee k)Suraksha e) TopCem l)Ultra Tech f) Calcom m) Others_______________________ g) Taj cement ___________________________ 5. Do you deal with any local brand? a) Yes b) No If Yes, which brand? __________________________ If No, the reason behind of not dealing with, _________________________________

6)Are you aware of a local brand ? a) Yes. b) No. 7) Do you want to deal with local brand? a) yes b) no 8)In which way would you like thr company to approach to you ? a) by mailing. b) through telephone c) direct personal contact. 9) Do you think that the local brand will do good in this competitive market? a) yes b) no 10) Do you think that, there is adequate supply of local brand cement in the market? a) Yes. b) No. if Yes If there is adequate supply ; comparatively with the national brand, would you like to dealt with the local brand ? a) Yes. b) No. c) Cant say. 11) Despite the same quality with the national brand, how will you fix the price of the local brand? a) higher b) lower c) same d) depends on quality 12) What are the grade that you are dealing with? a) PPC b) OPC c) blended cement 13) Do you think that the local brand is in par with the national brand in quality ? a) Yes. b) No.

14) What will be the factors that influence you to deal with local brand product? a) quality b) price c) availability d) brand image 15) How often will you like to receive the product? a) daily b) once a week c) once in 15 days d) once in a month e) according to market demand 16) what are the reason behind of dealing with this particular brand in particular way ? a) Discounts b) Incentives c) Quick delivery d) Transportation cost 17) How much quantity do you think that will able to sale? a) 50-100 tonnes b) 100-150 tonnes c) 150-200 tonnes d) more than 200 tonnes 18) What will be the reason for selling the local brand? a) customer acceptance b) increase profitability c) availability d) brand image 19) Which mode of payment you will like to deal with? a) cash b) credit c) cheque 20) Would you like the company to provide any incentive schemes? a) yes b) no

if yes, what type of scheme?____________________________ 21) Your opinion about the schemes of national brands? a) very good b) good c) satisfactory d) poor 22) Comparing with the national brand, how is the price of some of the existing local brand? a) high b) normal c) low 23) Which type of customers are buying the product constantly? a) retailers b) contractors c) engineers d) builders/promoters 24) Does company gives any awareness campaign and advertisement for the product? a) yes b) no if yes, through what medium is the most popular? a) T.V. b) Radio c) Glow sign d) Wall painting e) Newspaper f) Magazine g) Others items _______________________________ 25) What do you think, through medium of advertisement, the local brand will be more effective? h) T.V. i) Radio j) Glow sign

k) Wall painting l) Newspaper m) Magazine n) Others items _______________________________ 26) Do you want the local company give information about different grade and quality standard periodically? a) yes b) no if yes, through what medium? a) letters b) phone c) email d) direct personal contact 27) Apart from local company initiative, would you take any steps to increase or promote the local brand sales? a) yes b) no if yes, by what way a) awareness program b) discount c) facility d) words of mouth 28) Would you like the local company to conduct dealers meet regularly? a) yes b) no 29)Personal informations: i)Name:_______________________________________________ ii) Age: a) below 35 yrs b) 35-45 yrs c) above 45 yrs iii)Educational level: a) below pre-degree b) UG/deploma c) PG

iv) a) registered

b) unregistered

THANK YOU