our story

The Louisiana Press Association is a trade organization established in 1880 to unite the weekly and daily newspapers of the state into a voluntary, cooperative, educational association to promote and protect the welfare of the Louisiana newspaper publishing industry. LPA currently serves over 130 of the states newspapers and is governed by a Board of Directors of newspaper publishers.

OUR Service
The Louisiana Press Association Advertising Placement Service was established in the 1930s to assist agencies and advertisers in purchasing multiple newspaper advertising. The service is funded through commissions paid by the newspapers. There are no hidden charges and no mark-up on rates. Rates are taken directly from each newspapers rate card based on the rate type you qualify for. You pay the same rates as if you placed the ads directly with the newspapers yourself.

The LPA has been a fantastic resource over the last few years. We could never have executed some of our clients campaigns without their service. Utilizing the LPA is like having another seasoned planner on your team.

-Eric Morgan MorganJoanen Media Strategy & Placement

Nationwide
Through AdNet America, a network of press associations across the country, we are able to secure information and place advertising anywhere in the U.S. This part of our service allows you the opportunity to have a newspaper expert in every state. Each press association works closely with their states newspapers and knows the industry in ways that can help you better targetyour advertising message. With one call, you have a newspaper rep for every paper in the country!

tailored services
LPAs Ad Placement Service currently places advertising for clients ranging from large retail chains to government agencies. Some of the complimentary services we provide to our clients include: Quotes: LPA Ad Placement Service provides itemized free quotes including individual paper rates, circulation, and publication dates. You can use this information to budget your newspaper schedule or LPA can work with your budget and adjust ad sizes for maximum reach and frequency.

The Louisiana Press Association has always gone above and beyond the call of duty to provide accurate and efficient information for all of TracyLocke's needs. They have truly become partners with us on our business. -Melissa Clark, Media Supervisor TracyLocke

Research: If you are placing in a new market, LPA can provide you with the research you need to target your newspaper schedule. Anywhere in the state or anywhere in the country, LPA can provide you with the newspaper that reaches the market you are targeting. LPAs customized software maintains a

comprehensive list of newspapers, including dailies and weeklies, allowing for complete market saturation or specific zip code zoning penetration. Contract Management: LPA will negotiate and oversee contract rate agreements. LPA will secure the best contract rate you qualify for and review your inches placed throughout the year to ensure you pay the lowest rate possible. Ad Trafficking: LPA can host your ad file on our website for downloading by the newspapers on your schedule. Insertion orders sent to the newspapers from LPA have ad captions and traffic instructions including downloading procedures. Or LPA can provide you with a list of email addresses for each newspapers production department.

Partial List of Satisfied Clients

Ad Comm of Louisiana AllTel Association of Louisiana Electric Co-ops Audubon Institute BAC Productions Baton Rouge Convention & Visitors Bureau BCP Group (Montreal, Quebec, Canada) BellSouth Calzone & Associates (Lafayette, LA) Canadian National Railway Centennial Wireless Central La. Electric Cooperative (CLECO) CenturyTel Charles Dolce Advertising Community Coffee/CCs Coffee House Coushatta Casino Resort Delta Downs Racetrack & Casino Delta Queen Steamboat Diane Allen & Associates Dixie Electric Membership Cooperative (DEMCO) Doner Advertising (Detroit, MI) Entergy Farm Bureau First Guaranty Bank Gagliano Group Garrison Communications Gerry Lane Chevrolet/Buick/GMC GodwinGuice Advertising (Biloxi, MS) Gremillion & Pou Hancock Bank Harrahs Casino New Orleans, Lake Charles Hibernia National Bank Initiative Media (Atlanta, GA) International Paper KJA Communications Kirklands KMC Telecom Liberty Mutual Insurance Louisiana Department of Health & Hospitals Louisiana Department of Revenue & Taxation Louisiana Healthcare Agency Louisiana Lottery Corporation Louisiana Nursing Home Association Louisiana Office of Tourism Louisiana Workers Compensation Corp. (LWCC) Media Direct Monroe Convention & Visitors Bureau MorganJoanen New Orleans Museum of Art New Orleans Tourism & Marketing Corp. Newcomer, Morris & Young Oak Alley Plantation Ochsner Health Plans & Clinics Peter A. Mayer Advertising & Public Relations Pidgin Productions St. Landry Bank The Ehrhardt Group The French Creative Group The Graham Group The Martin Agency The Lane Agency The Island Golf Community TMP Worldwide, Inc. Tracey Locke Trumpet Advertising Tuesday Morning USDA Rural Development Whitney Bank X Design Zehnder Communications

Your Next Step

Getting started with LPAs Ad Placement Service is easy: One Order: Make one telephone call or send one e-mail outlining your needs to LPA. Our well-trained staff can assist you with display advertising, classified advertising, preprinted inserts, polybags, Post-its and newspaper website advertising.

LPA will send you an itemized quote. Once approved, LPA sends all insertion orders
to the newspapers and, if desired, will traffic your ad to the newspapers ordered.

As the schedule runs, LPA gathers all tearsheets.

One Bill: You will receive an itemized invoice with tearsheets attached. The invoice lists each newspaper with the run date, ad size, cost per paper and total amount due. Any agency commissions received from the newspaper are passed on to you. By utilizing the LPA ad service, you have eliminated the time-consuming task of reconciling newspaper invoices. The order will have been pre-approved by you in the quoting process. One Check: You pay for your advertising order with a single check. LPA will immediately remit payment to the newspapers. Its that simple!

Whats the catch?

There isnt one! LPA is paid by the newspapers to provide this service. Our objective is to take the hassle out of placing multiple newspaper campaigns. There are no hidden charges, no membership costs, and no minimum or maximum number of papers to buy.

Other Programs
2X2 Ad Network - The Louisiana 2x2 Ad Network is a statewide program of Louisiana newspapers which allows an advertiser to buy multiple markets with a convenient, low cost plan. Total readership is over 780,000 across the state of Louisiana. Restrictions apply. Ask your sales rep for a list of participating newspapers and further details. Statewide Classified Network - Make one call to LPA and place your classified line ad regionally or across the state in over 120 newspapers. Press Release Network - LPA can distribute your press release to all 126 Louisiana newspapers and/or 231 Louisiana broadcasters.

Louisiana Newspaper Facts

The newspaper industry in Louisiana is looked upon more favorably than any other media for consumers trekking through the multitude of information sources. Considering the highly fragmented radio and television market and the huge quantity of direct mail consumers receive each day, the most efficient way to reach your market is through newspaper advertising. Just look at the facts:

Newspapers Reach Consumers

74.3% of Louisiana adults regularly read a local newspaper The average weekday cume reaches 6 out of 10 consumers The average Sunday paper reaches 7 out of 10 consumers 81% of Louisiana consumers read at least one Sunday paper in a 4-issue flight Over half of the consuming population reads at least one issue of a weekly paper per month 4 out of 10 consumers read a weekly paper each week 9 out of 10 consumers read either a daily, weekly or Sunday paper in a 4-week period

Newspaper Readers Have the Preferred Demographics

Nearly 1 out of 3 readers has a college degree or higher 1 in 4 readers classify themselves as either professional or manager status Close to 1 in 3 has an income of $50,000 or higher 8 out of 10 own their own homes

Newspapers Are Consumers 1st Choice for Information in These Categories

Where to Shop Cost of Products Local Community News Weekend Entertainment Travel/Vacation Destinations New/Used Automobiles Home Furniture Lawn & Garden Purchases Stocks/Bonds/Mutual Funds Mobile Phones Pagers

LA Newspaper Column Width Sizes (ROP)

SAU Column Widths 1 column = 2 1/16 2 columns = 4 1/4 3 columns = 6 7/16 4 columns = 8 5/8 5 columns = 10 13/16 6 columns = 13 Non-SAU Column Width Sizes 1 column = 1.75 2 columns = 3.722 3 columns = 5.667 4 columns = 7.611 5 columns = 9.556 6 columns = 11.5 PASS Column Width Sizes 1 column = 1.833 2 columns = 3.792 3 columns = 5.75 4 columns = 7.708 5 columns = 9.667 6 columns = 11.625

404 Europe Street Baton Rouge, Louisiana 70802 Phone: 225-344-9309 1-800-701-8753 Fax: 225-336-9921 www.lapress.com