You are on page 1of 43

DECLARATION

I under signed NIMI R. PATEL, a student of M.B.A here by decline that the project work presented in this report is my own work and have been carried out under the project guide of lect. Meeta Mehta of M.H.Gardi school of management,Rajkot. This work has not been submitted to any other university for examination or for any other purpose.

Date:Place:- Rajkot PATEL

Signature NIMI R.

PREFACE
Business, now a days becomes an important part to develop a country like in India. From the last decades industrial activities of organization enables us to see world as a small global. So, business can be considered a useful source to improve condition and national prosperity of country like India and now business is a global activity. Practice is necessary for a person to improve his knowledge. It gives training and makes a man perfect. Therefore an ancient proverb proof that Practice makes a man perfect As a curriculum part of M.B.A. course, I have undertaken my summer internship project in Vitagreen Products Pvt. Ltd., which deals in production of species, masalas, instant mixes and whole species, which are having master quality This project gave me practical exposure, personal observation of the business and understanding the behavioral attitude of the people. At the same time, it had also given learning about business tactics, liaison work and leadership in this industry.

ACKNOWLEDGEMENT
I am glad to present this report and I feel that it is my duty to offer my sincere thanks to all those who have helped me in this regard. My most profound thank to my Director Dr. G. L. Dave, who helped me throughout my training period. I would also like to thank my project guide Dr. Meeta Mehta. My special thanks are toward the entire team of Vitagreen Products Pvt. Ltd., who helps me in giving information regarding the company. I would also like to thank my external project guide Mr. Lalit Thakar, a sales & marketing director of the company. Lastly my over ridding thanks to my parents and friends for their support, encouragement, inspiration and excellent advice.

Date:Place:- Rajkot Student Signature of

Executive summary
Now a days food sector is growing sector and recession proof sector. Ministry of food and agriculture department has more focusing on food industry. As per the view of food and agriculture department food industrys share in global market will increase by 2% to 3% in 2015. Now a days consumers are moving toward the healthy foods. India contributes 86% in world spices production as per the report of Food and Agriculture Organization. As per market survey I found that Everest is market leader in India. In India there are near to 253000 spices manufacturer in India. Contribution of spices industry in G.D.P. is also good in India. This project also indicates about the consumer behavior towards the new products in spices, masalas and instant mixes. Research about the effect of new brand on consumer is held through the help of questionnaire. And the result come out from that survey is generally most of people do not prefer new brand in spices, but here company reach at the top 5 spice company in Gujarat.

Table of content

Sr.No.
1. 2.

Particulars
Introduction Company overview Production Department Marketing Department Human Resource Department Finance Department

Page No.

3. 4. 5. 6. 6. 7. 8. 9. 10.

Review of literature Objectives Research Methodology Data Analysis and Interpretation Conclusion Limitation of the project Recommendations Bibliography Appendix

List of tables

List of figures

Introduction
India has been considered as the "Spice Bowl of the World". India is well known as one of the largest producers, consumers and exporters of spices and spice products. India grows over 50 spices in different parts as composed to 86 spices in the world. What are Spices?

Spices are the aromatic parts of tropical plants traditionally used to flavor food, or the dried seeds or fruit of temperate plants used in the same way. Some of the substances we call spices come from the bark or roots of certain plants, but the majority are berries, seeds, or dried fruits.

INDEX

Sr.n o.
1.

Particulars
History and overview of spices

Pag e No.

2. Spices and masala industry in India 3.

Major players of spices and masala industry in India

BRIEF HISTORY OF SPICES


The spice trade developed throughout the Middle East in around 2000 BC with cinnamon, Indonesian cinnamon and pepper. A recent archaeological discovery suggests that the clove, indigenous to the Indonesian island of Ternate in the Maluku Islands, could have been introduced to the Middle East very early on. Digs found a clove burnt onto the floor of a burned down kitchen in the Mesopotamian site of Terqa, in what is now modern-day Syria, dated to 1700 BC.

From time immemorial, India has been considered as the "Spice Bowl of the World". The history of Indian spices is almost as old as the 'human civilization of Spices '. Conquering tribes from Assyrians and Babylonians, Arabians, Romans, Egyptians, the Chinese to the British and the Portuguese all invaded India with one goal - to take advantage of the rich, natural wealth and for Indian spices. The earliest written record in India on Spices is the venerable Vedas - such as the Rig Veda (around 6000 BC), and the others Yajurveda , Sama and Atharva. By the year 1000 Arabians had conquered the Indus valley what is now India. They brought the cumin and coriander that mixed with Indian pepper; ginger and turmeric make up the base of so many South Asian dishes. It was this combination of spices that centurys later British sailors spread throughout the world as curry powder. In India, Arabian traders got the rare and exotic spices of the Far East from local spice merchants. India had spent the previous two millennia spreading its culture to the Spice Islands of the east. Arabian traders were able to make good money supplying these spices, even with the high prices paid to the Indian middle men, not only to their countrymen back home, but to Europe as well. These traders of spices paid for the Art and Education for which Arabia became famous in the present day.. In many ways the culture of Arabia loved studying and learning different things.
India, the Queen of Spices, has always attracted the world with her exotic masalas. In fact, the connection goes back many centuries. To the time when travelers like Vasco da Gama and Columbus were still exploring the geography of the Earth. Even then, the mystique of

Indian spices magnetized them to India and paved the way for a new

chapter to be written in the annals of time.

National importance of spices and spice products :-

India is well known as one of the largest producers, consumers and exporters of spices and spice products. India grows over 50 spices in different parts as

composed to 86 spices in the world. India consumers considerable quantities spices and still exports around 218000 to 225000 tones of spices products each year.

What are Spices?


Spices are the aromatic parts of tropical plants traditionally used to flavor food, or the dried seeds or fruit of temperate plants used in the same way. Some of the substances we call spices come from the bark or roots of certain plants, but the majority are berries, seeds, or dried fruits. Some of the most popular spices in New Zealand cinnamon, cloves, nutmeg, ginger, pepper are native to the Asian tropics. Some of the aromatic seed spices coriander, fennel, fenugreek, mustard, poppy are native to the Mediterranean region. A few spices allspice, chilies, vanilla are native to parts of the Caribbean and Central America.

Spices and condiments need no introduction since right from antiquity, they have been considered virtually inseparable in the culinary art. Besides from the hieroglyphics on the walls of the pyramids to the scriptures of the Bible and the Vedas. There is a constant mention important role spices have plays role in the life of ancient people and also changing the course of world history. It was the lure of the exotic spices that inspired the European navigators and explorers that brought them to the source of India and SouthEast Asia. It was their desire to establish a monopolistic trade in India, that resulted in frequent armed conflicts between Europeans in India and elsewhere. An outline of past history of spices is well covered by Parry, Pruthi and Mahindru and hence in need not be repeated again due to paucity of space.

SPICES & MASALA INDUSTRY IN INDIA

Indian Spices are very famous worldwide. Indian cooking is incomplete without spices. Indian Spices is known as 'Masala' in India. Spices, herbs and condiments are combined ground together is known as 'Masala'. When water, vinegar, yogurt or other liquids are sometimes added to the ground spices is called as 'wet masala'. It is used as a marinade or sauted in oil before adding the main vegetable or meat so that the delicate flavors of the spices are released in the recipe. India is a land of spices. Indian spices are known for their flavor both in domestic and international market. Export of spices contributes to economy quite significantly. Each state of India has been bestowed with some spices. Some spices like ginger, turmeric, chilies, etc. are used as medicine in India. Major spices like black pepper, cardamoms, chilies, ginger and turmeric are exported from India.

India is the largest producer with 2.48 million tones, exporter 0.20 million tones and consumer of spices. Indian spices flavor foods in over 134 countries. Spices export touched Rs.11800 million during the last year. At present production is around 3.2 million tones of different spices valued at approximately 4.2 billion US dollar and India holds a prominent position in world spice production.

RECENT TREND

World spice production in tons


INDIA CHINA BANGLADESH PAKISTAN TURKEY NEPAL OTHER COUNTRIES 16,07,082/74,748/56,061/37,374/37,374/18,687/56,061/86% 4% 3% 2% 2% 1% 3%

TOTAL 18,68,700/100%

COMPANIES OF RADHE GROUP OF ENERGY

(Radhe Real Estate & Infrastructure aims at accomplishing zenith standards in real estate, property and infrastructure development with its highly professional approach and technically superior modus operandi.) SUN TRACK ENERGY SYSTEMS PVT. LTD. (Sun track Energy Systems is engaged in the manufacture of Fluidized Bed Direct and Indirect Hot Air Generators.)

RADHE REAL ESTATE AND INFRASTRUCTURE

HI-CAN INDUSTRIES PVT. LTD. (Hi-can Industries Pvt. Ltd. is the new venture of Radhe Group of Energy, deals with the tin packaging to fulfill the packing need of the food industries.)

RADHE RENEWABLE ENERGY DEVELOPMENT PVT. LTD. (Radhe Renewable Energy Development Pvt. Ltd.
is the core company of the Radhe Group of Energy whose main line of activity is manufacturing and marketing of nonconventional & renewable energy equipments, i.e. BIOMASS/COAL GASIFIER & ELECTRO STATIC PRECIPITATOR.)

RADHE ENGINEERING CO.

(Radhe Engineering Co. is into manufacturing of Bio-mass Briquette Plant which is used to convert bio-mass into Briquettes / Bio-coal. After intensive development in the machinery in a consist manner the company has installed number of Biomass Briquette Plants Globally.

RADHE GREEN ENERGY PLANTATION PVT. LTD.


(Radhe Green Energy Plantation Pvt. Ltd. is a wholly statedowned enterprise and is put under the administration of Radhe Renewable Energy Development Pvt. Ltd. The company mainly focuses on Energy Plantation providing inexhaustible renewable sources of energy which are essentially local and independent of unreliable and finite sources of fuel.)

VITAGREEN PRODUCTS PVT. LTD.

(Vitagreen Products Pvt. Ltd. is a new arm of Radhe Group Of Energy into food industry to manufacture Spices, Masala and Instant Food for bridging the gap of Traditional Indian Taste.)

HI-CON TECHNOCAST PVT. LTD.

(Hi-con Technocast Pvt. Ltd. is a pioneering organization with latest technical knowhow in Investment Castings. The company is managed by dynamic and highly technically qualified professionals with vast experience in Investment Casting (Lost Wax Process) and metallurgical line of business.)

HI-MAC CASTING PVT. LTD.

(Hi-Mac Castings Pvt. Ltd. has spun off as an individual new venture of Radhe Group of Energy in S.G. / C.I. Castings. With the latest automation technology from Japans Koyo makes High Pressure Moulding Line along with fully equipped floor catering the global market.)

SHAILBOND INFOMEDIA PVT. LTD.


Kanu Patel is present across media -

(Shailbond Info

media Pvt. Ltd. under the leadership of renowned artist Mr. Films, Television, Paintings as well as Exhibitions. It is nurturing the talent and doing creative business.)

RADHE EXIM PVT. LTD.

(Radhe Exim is a professional

firm floated by Radhe Group of Energy as International Trading Division. With an ambition to start an autonomous Import Export Company which provides quality goods to India and Other Countries that serves to basic needs of Society & Industries.)

BOND

INTERNATIONAL

(I-Bond International came out with

innovative solution for fake note identification of currency

which is ultimate and burning need of growing Indian Economy and financial sector.)

VISION
To make 77Green a GENERIC BRAND in food category.

MISSION

To manufacture and market international QUALITY PRODUCTS. To offer the real Indian test at affordable prices. To Cater to all segments of global and local market.

Sr. No. Particulars Page No.


1. Introduction 2. Manpower planning 3. Job analysis 4. Recruitment and selection 5.

Wage and salary administration 12. Participation management

INTRODUCTION
Human resources management is a process of bringing people and organizations together so that the role of the each are met. It is that part of management process which concern of management of human resources is an organization. It tries to secure that best from people by wining their whole hearted co-operation.. in short it may be defined as the art of procuring, developing and maintaining competent work force to achieve the goal of an organization in an effective and effective manner. Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. Human Resource Management can also be performed by line managers. Human Resource Management is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training.

- Susan

M. Heathfield

MANPOWER PLANNING
Manpower planning may be defined as the process of determining manpower requirements and the means for meeting those requirements in order to carry out the integrated plan of the organization.

Manpower planning is basically concern with having the right type of person as and when required and improving the performance of the existing people to make them more effective on their job.

VITAGREEN PRODUCTS PVT. LTD. has number of vacant available, the type of person required and their qualification need, the source from where it can get human resource.

Management can ensure control of labor cost by avoiding both shortage and surplus of manpower through proper manpower planning.

Four steps of manpower planning:(1)Anticipating manpower needs. (2)Planning job requirements and job descriptions. (3)Analyzing skills to determine the nature of manpower needed.

(4)Selecting the adequate source of recruitment.

JOB ANALYSIS

Job analysis is an integral part of human resource management. It is a human resource tool with duties, responsibilities, and operations. Conditions and organizational aspect of particular are studied, specified and clearly enumerated in job analysis. The job analysis is procedure by which the fact with represent to each job is systematically discover and noted.

Job analysis is a process by which minute details of the job are accurately collected. It includes the function and condition of the job as well as human resource requirements of the job.

VITAGREEN PRODUCTS PVT. LTD. is in emerging stage so, it may concern following technique to its department. Job performance Personal observation Past record Experience

In production department, personal observation, job performance and past records are used for job analysis.

In finance department log records, personal observation, job performance and past records are used for job analysis.

RECRUITMENT & SELECTION

RECRUITMENT :-

Recruitment is the process of searching for employees and stimulating and encouraging them to apply for job. The objective of recruitment process is to attract maximum no. of candidate so as to have more no. of auction available. Process of finding and attempting to attract job candidate who are capable of effectively filling the vacancy It is a process of searching for prospective employee and stimulating and encouraging them to apply for a job in the organization. - FLIPPO Recruitment return to the attempt of getting interested application and providing an pull of prospective employees. So that we can select the right person for the right job.

SOURCES OF RECRUITMENT

INERNAL

EXTERNAL

SELECTION:-

Selection is the process of choosing the candidate that is fit for the job and rejecting those that are not fit for the job. Therefore sometimes selection is negative process in contrast to positive programmer of recruitment. Selection procedure involves series of personal studies to discover the qualification and characterization at an applicant for the job. The are subject to screening text and it is successful under each seemly text. He may be finally selected and appointed by the organization.

INDEX

Sr. No .
1. 2. 3. 4. 5. Introduction

Particulars

Pag e No.

Marketing organization chart Range of Product Advertisement Sales promotion

INTRODUCTION

Marketing management is a broad scope of the study of marketing focusing on the practical application of the techniques and marketing activities of a certain company or business. This business discipline encompasses marketing planning and strategy, orientations, and processes needed in attaining company goals by providing value to clients. Since it has a wide coverage involving all factors required to satisfy customers, marketing management must be allpervasive and part of every employees scope of work, from the subordinates to those in the higher management. Marketing deals with customers. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and growing current customers by delivering satisfaction. Sound marketing is critical to the success of every organization. Large profit based so firms do like Procter & Gamble, Toyota, Wal-Mart, IBM and Marriot use marketing. But non-profit based organizations such as colleges, hospitals, museums and even churches many people think of marketing only as selling and advertising. But today, marketing must not be understood in the old sense of making a sale, that is Telling and Selling,

MARKETING CHART

DIRECTOR MARKETING (CORPORATE OFFICE RAJKOT

INDIA WESTERN ZONE STATE HEAD H.Q. STATE

Vice-President (MARKETING) CORPORATE OFF ICE RAJKOT

General Mgr (Brand / Promotion / Media) CORPORATE RAJKOT

General Manager (MARKETING) CORPORATE OFFICE -

General Mgr (EXPORT) CORPORATE OFFICE

INDIA - II NORTH ZONE STATE HEAD H. Q - STATE

INDIA - III EASTERN ZONE STATE HEAD H.Q. - STATE

INDIA IV SOUTHZONE STATE HEAD H.Q - STATE

INDIA WESTERN ZONE H.Q STATE

INDIA - II NORTH ZONE H.Q. STATE ASM

INDIA - III EASTERN ZONE H.Q. STATE

INDIA IV SOUTHZONE H.Q. STATE ASM

INDIAWESTER N ZONE S O H.Q. ZONE

INDIA - II NORTH ZONE S O H.Q ZONE INDIA - II NORTH ZONE SALES REP

INDIA - III EASTERN ZONE S O H.Q. ZONE

INDIA IV SOUTHZONE S O H.Q. ZONE

INDIAWESTER N ZONE SALES REP

INDIA - III EASTERN ZONE

INDIA IV SOUTHZONE SALES REP

ADVERTISING

Modern market is competitive market. Advertising is the best tool for increasing the sells. Advertising is the powerful tool without advertisement the company cannot stand and to grow in the market. Advertisement is the mass media of communication. Advertisement play a very important role in any unit thus success of the marketing program it largely depend on advertisement

"Advertising is the non personal communication of information usually paid for and
usually persuasive in nature about products, services
Advertising is often thought of as the paid, non-personal promotion of a cause, idea, product, or service by an identified sponsor attempting to inform or persuade a particular target audience. Advertising has taken many different forms since the beginning of time. In many countries, advertising is the most important source of income for the media through which it is conducted. In addition to newspapers, magazines, and broadcast media, advertising media include direct mail, billboards and posters, transit advertising, the Internet, and promotional items such as matchbooks or calendars. Advertisers attempt to choose media that are favored by the advertisers' target audience. As a sales promotion tools advertisement plays very significant role in the any business enterprises. Quality of product speaks it self of the VITAGREEN PRODUCTS PVT. LTD. VITAGREEN PRODUCTS PVT. LTD. uses following tools of advertising Media Print Media

INDEX

Sr. No .
1. 2. 3. 4. Introduction

Particulars

Pag e No.

Financial department chart Classification of Assets Advertisement Budget

INTRODUCTION

Finance is the most important part of the any part of the business .The functions of finance in an organization is interlinked with other managerial responsibilities and in many instances, the finance manager could also done the role of a managing director. For the smooth functioning as well as to achieve excellence, organizations have to concentrate on the financial impact of a decision and its consequences. This also helps the organization to aim at a desired competency level against its competitors Finance is the blood for any organization. Without adequate finance the organization can not succeed. Procurement and allocation of the fund should be done after analyzing the condition of the firm and all the available project of the firm. Finance management is concern with the rising of adequate funds at the minimum cost and using them effectively in business. In other words, finance is concerned with the financial problems of the business organization with the best possible solution to the concerned problem. Thus, finance management dose not stop at procuring the required finance. It has also to see that it is effectively utilized in business.

FINANCE DEPARTMENT CHART

DIRECTOR

CHIEF FINANCIAL OFFICER

ACCOUNTANT

ASSISTANT ACCOUNTANTS

ASSISTANT ACCOUNTANTS

CLASSIFICATION OF ASSETS

ASSETS

FIXED ASSETS Land Machinery Vehicles Furniture Shade & Building CURRENT ASSETS Stocks Cash and Bank

Loans & advances

VITAGREEN PRODUCTS PVT. LTD. invested their on fund. So far they havent take any loans & advances in the company.

ADVERSISEMENT BUDGET
For any new company advertisement plays very important role.

Advertisement is the blood of any new organization and VITAGREEN PRODUCTS PVT. LTD. has approximately 80 lakh Rs for the advertisement in which they will use following tools for advertisement.

MOBILE VAN HORDINGS MEDIA PRINT MEDIA WEB MEDIA RADIO CHANNELS NEWS PAPER ADVERTISEMENT FREE SAMPLING FOOD RELATED MAGAZINES STICKERS AND DANGLERS CAN. O. P FREE GIFT OF WALL CLOCK TO DISTRIBUTORS TRAVELLING BAG

INDEX

Sr. No .
1.

Particulars
Objectives of Study

Pag e No.

2. 3. 4. 5. 6. 7.

Rationale of Study Importance of Study Scope of Study Limitations of Study Sources of Data (Primary & Secondary) Research & Sampling Plan

OBJECTIVES OF STUDY

To understand that which media company should use to attract the more end users. To understand that where should company has focus so the demand will go high. One of my objectives is to understand that for which benefit end users are attracting to buy the product. If we take a glance towards the retailers so they mostly attracts from schemes. My one of object was

also that to understand that for which benefit retailers attracts more to sell the products. And my last objective is that as per the experience of retailer which is best tool for development of brand.

RATIONALE OF STUDY

My rational was to get maximum practical exposure and also to see that how a new brand can get placement in the heart and minds of end users and retailers. i want to know the mindsets of end users and retailers that what actually they are expecting from company so the company can easily develop the brand. I have chosen this topic as the company is at initial level and can get best way for brand development.

IMPORTANCE OF STUDY

The organization can use data as secondary source. Company can know that where they have tried to place their product so they can get maximum benefit. I can get practical exposure and understand that which media is better for the organization so they can develop the brand in proper way and get maximum placement. To know the retailer behavior.

SCOPE OF STUDY

The study was carried out by me in the following citiesRAJKOT, JAMNAGAR, JETPUR, JAM-KANDORNA, DHORAJI, BOTAD, GADHADA, SURAT, AHMEDABAD, and BHAVANAGAR with total 100 samples of end users and 100 samples of retailers. The study has carried out using the close ended questions. Total days were 20 for the study. Sample of retailers were from A class category, B class category and from C class category.

LIMITATIONS OF STUDY

Due to time and money consideration sample size was limited which is100 in retailers and 100 in end users. Findings are based on the information provided by the respondents during the study which may be subject to personal bias. Research was carried out in limited cities. People were denying giving the answers. The study is conducted in limited cities.

SOURCES OF DATA

a)

Primary Data
Questionnaire Observation

b)

Secondary Data
Previous Reports Articles Websites

I have collected primary data.

RESEARCH PLAN

As the large number of retailers and end users are large it was not feasible to conduct the survey so I have restricted myself to 100 respondents in retailers and 100 respondents in end users.

RESEARCH TOOL:information from respondent.

I have used questionnaire for collecting

Types of questionnaire:-

An unstructured

questionnaire was used as the tool to collect the primary data.

Types of Questions:questionnaire were close ended.

All the questions in

SAMPLING PLAN

SAMPLE SIZE

The sample size for the survey is of 200 (100 of consumers + 100 of retailers)

Data analysis tools

Charts (line, pie, bar, column)

You might also like