Professional Documents
Culture Documents
1981
(Symbol)(Symptom)
--Semiotics
Plato,427-347B.C.
Aristotle, 384-322 B.C.
1959
Locke, J, 1632-1704)
Semiotic1959
(Kant,Immanuel,1724-1804)
41
------
;
1997
;
Susanne.K.Langer,1895-1985
2003
;
;
2003
42
Lipman(1980)
Semiotics or semiology
1995
2000
Charles Saunders
PeirceFerdinand de Saussure
(CWMorris)
2000
Oswald
DucrotTzvetan
Todorov
() C. S. Peirce1839-1914
(icon)(index)(symbol)
() F. de Saussure1857-1913
Saussure 1894 Semiology
43
Baskin ,1960
sign
(signified)(signifier)
() (E.Cassirer,1874-1945 )
(The
Philosophy
of
Symbolic
Forms)
(animal symbolicum)
:
() (G.Frege)(Sign)(Bedeutung)
(Russell and Carnap)
(C.W.Morris)
(designatum) (denotatum)
;
44
1960
1969
(Semiotica)
1960
(
)
(C.Levi-Strauss)(Roland Barthes)
()
(Catherine,1979)
(coded
message)
(U.Eco)
(code)(paradigmatic)(syntagmatic)(connotation)
(denota-tion)1995
45
J,Peter 1978
Deely,1982
(1989)
2000
1995
text
46
(Seiter 1992)
SaussurePierce(Barthes)Morrls
U.Eco(Fiske)(Hartley)
(signifier)signified)
signifier signified
signifier
signified ( 3-3-1)
signified
1991
Ferdinand de Saussure1857-1913)
()(signifier)signified)
Saussure
47
semiology
(signifier)(signified):
;
Saussure
(2002)
(sign)
(Seiter1992)
Saussure(sign)(signifier)signified)
1992
(signifier)
(signifier)
; signified) (concept)
(Seiter1992) sister (signifier)
signified)
(signifier)signified)
(signifier)
signified) (multiple
referentiality) (Seiter
1992)
(Saussure)(
3-3-1)(signifier):
; (signified)
(John Fiske1995;
1995;2002)(Saussure)
48
(1991;
2002)
(signifier)
sign
signified)
3-3-1 (Saussure)
()(syntagm)paradigm)
(Saussure)
Seiter,1992)
2002
(://)
(Seiter1992)
paradigm)
--
(associative)(1995)
paradigm)
/
////(
3-3-2)paradigm):
(1995)
49
3-3-2
(syntagm)
paradigm)
(syntagm)(syntagm)
()
(
)(syntagm)
2002
()(symbol)(icon) (index)
(Charles Sanders Peirce) (icon)
(index)(symbol)
(1992; Fiske1995)
1(icon):
""""
Eco
1979
50
2(index):
Eco
1979
3.(symbol):
Eco1979
Pierce:
( 3-3-3) ( Zoonen1994)
3-3-3
(symbol)
(icon)
(index)
:Berger,1982 Zoonen,1994:75
(symbol)
Anne1989(icon)
(index)
(Seiter,1992)
(signifier)signified)
51
(Peirce)(Saussure)
Pierce1867
(Peirce1986)
(Thriadische Relation) PeircePeirce
Pierce
(2002)
Roland Barthes1915-1980
(denotation) (connotation)
2003
1955
1942
1953
1954
1953
52
1956 1960
1957
1963
1964
1964
196619661966
1970 S/Z
1968S/Z1970
197019731975
19772003
53
3-3-4
substance
Barthes:
-- Saussure
(signifier) (signified)
Barthes
(myth)( Seiter19922002)
(message)
(discursive form)Barthes,1972)
(myth)Barthes
(myth)
(myth)
( Currie,1994;2002) Saussure
(
1996;2002)
(Saussure)(Barthes)
(Fiske]995)
:(denotation)
54
Marttem & Richard1983
(connotation)(myth)(symbol)
;
;
(Lavers1989)
Myth
-language- object
Howard1986 3-3-2
Language
1.Signifier
2. Signified
()
3.Sign
MYTH
SIGNIFIER
SIGNIFIED
SIGN
3-3-2 Myth
123
Myth
Myth
2003
55
Myth
Miller1975
"""
";
( Fiske1995;
1995)
(Morris1938) Peirce
(Foundations of the Theory of Signs)
3-3-3
56
3-3-3
200110
(Syntax)
(Semantik) (Pragmatik)
Morris,1976
;()
;
2001
3-3-4
57
3-3-4
200116
(ChWMorris)(icons signs)
(noniconssign)Morris1971
(Susanne Langer)(Ernst Cassirer)
Umberto Eco1932)
Eco
Eco Peirce
Eco
-
Eco1984
Eco
:(Denotation)(Connotation);Eco
58
( Eco1976) Eco
2002
Fiske Hartley
Saussure 3-3-5;
; Fiske & Hartley
Zoone,1994)
( 3-3-6)
59
(sign)(signifier)
(signified)
3-3-5
John Fiske199566;19987
3-3-6
(OSullivan,1989 Zoonen,1994:77;200230)
Myth
Fiske Hartley
60
Locke
61
3-4-1
1 2
3
1995
C.OgdenI.Richards
62
---
object
interpretant 3-4-1
3-4-21995
3-4-1
Umberto Eco197959
3-4-2
199564
image
Baskin1960 3-4-3
63
3-4-3
199566
Levi- Strauss
1995
Schaff1973
---
1999
( 3-4-4)
64
3-4-4
(2003271)
2000
Wallon
sigal
indice
icon
symbol
allegoryLavers,
A. & Smith, C. Trans.1977
65
1991
signifier
signifiedBaudrillard,J.1981
sign
(signified)(signifier)(Baskin1960)
1 (signifier):
2 (signified)
3 signification
3-5-1
()
sign
3-5-1
66
1 (syntagmaticsyntagm)
Lavers &
Smith1977
2 (paradigmssystem)
Lavers &
Smith1977
--
:
3-5-2
3-5-3
67
3-5-2
1991393
3-5-3
68