1. Identify the Business Guru Ans. William Ouchi 2.

Which is the most expensive domain name to be auctioned on the net till date? Ans. Business.com for $8 mln [4.3 m pounds] 3. Which brand has the "Whistle and win contest"? Ans. Prestige 4. Where are the Head Quarters of Asian Development Bank? Ans. Manila 5. Which company is Indias largest synthetic textile producer? Ans. Reliance

2. Hype Cycle is a graphic representation of the maturity, adoption and social application of specific technologies created by which technology consultancy? Ans. Gartner 3. Software is the biography and compilation of anecdotes of which software personality? Ans. Larry Ellison 4. Which company has the motto of 'Love All, Serve All"? Ans. Hard Rock Caf 5. Which term first coined in the book by Jay Conrad Levinson, revolutionized the idea of marketing to the eternity? Ans. Guerrilla marketing 1. Identify this CEO "who never sleeps" Ans :Vikram Pandit 2. The name of this business organization comes from "Little Nest". What is the company? Ans. Nestle 3. The basic idea of restructuring information about websites goes back to as early as 1995, when Ramanathan V. Guha and others in Apple Computer's Advanced Technology Group developed the Meta Content Framework. Which 'Not-so-business-oriented' idea originated from this elaborate exercise? Ans. RSS

4. If uou were buying a Gold Ballotin, you are in the retail boutique of which famous chocolate manufacturer? Ans. Godiva Chocolatier 5. This word literally translates to a "round object" or "round coin". During the Qing Dynasty, this was a round and silver coin. What are we referring to? Ans. Yuan, the Chinese ever under valued currency!! 2. The paper still uses ink dot drawings called hedcuts, introduced in 1979 and originally created by Kevin Sprouls,in addition to photographs, a method of illustration considered to be a consistent visual signature of the paper. Which paper are we talking about? Ans. Wall Street Journal 3. What business book written by Merrill Rick Chapman. It explores, in a humorous tone, the art and science of management used by high-technology companies. This is also sometimes quoted as the mockery of Tom Peters 'In The Search of Excellence'. Ans. In Search of Stupidity 3. This business tool was was developed in 1970s and inaugurated in 1978 by Arnold Mitchell at SRI International. What are we talking about? Ans. VALS Segmentation. Stands for Values, Attitudes and Lifestyles is a psychographic segmentation tool. 5. Which politically charged event has hit the Enterprise Messaging Services(EMS)a hard way in India? Ans. Ayodhya Verdict. This has already affected the industry with some major players looking for Chinese Counterparts in the light of future possibilities. An estimated loss of 87 Crores reported already to the Industry* 2. In Internet Marketing Jargon what is CPC? Ans. Cost Per Click. It is a mode of payment in which the affiliate is paid based on the number of click made on the advertiser's link/banner 3.Connect IBM, ABC, Cummins Engine, UPS and Enron Ans. Logos of all these companies were developed by Paul Rand

4. In the year 1854, six private banking firms in Basel, Switzerland pooled their resources to form the Bankverein, a consortium that acted as an underwriting syndicate for its member banks. What came up as a result? Ans. UBS Commonly called as the Swiss Bank 5. X is a brand of toothpaste with a wintergreen flavor. It was formerly owned by Unilever but, since 2003, by Church and Dwight in USA. It has also got a high pop cultural refences such as You're the baby grand of a lady and a gent, You're an old Dutch master, you're Mrs. Astor, You're x. Now what is X? Ans. Peopsodent

2. This project was led by Udi Manber of Google and it is a user-written article base mostly in the health and medical field. Name it Ans. Knol, the Unit of Knowledge 3. Expand DLF Ans. Delhi Land and Finance Limited 4. Gautham Thapar is the Chairman of which 4 Billion $ Indian Conglomerate? Ans. Avantha Group 5. Original name of this company was cadabra.inc. How do we better know this online company now? Ans. Amazon.com 2. Fortune named this company as "America's Most Innovative Company" for six consecutive years. It employed approximately 22,000 staff and was one of the world's leading electricity, natural gas, communications and pulp and paper companies, with claimed revenues of nearly $101 billion in 2000. Which corporation are we speaking about? Ans. Enron

3. The secret and foucussed group research wing of which company is now gererically called as the Shrunk Works? Ans. Lockheed Martin 4. What Web 2.0 based document sharing site was created by Trip Adler? Ans. Scribd 5. In the Internet Advertising Jargon what is Ad Flight? Ans. The duration of time for which an advertising campaign is live. 2. What is a Bullet Loan? Ans. Bullet loan is a loan where a payment of the entire principal of the loan and sometimes the principal and interest is due at the end of the loan term. 3. Who is the World's largest manufacturer of Flash Drive? Ans. Toshiba. The Answer is not Transccend or Kingston! 4. "War in the Boardroom" is a recent book authored by which marketing guru? Ans. Al Ries and his daughter & business partner Laura Ries. Al Ries is the first Guru to emphasise on Positioning. 5. What is the Nixon Shock? Ans. It is collective term used for series of economic measures taken by U.S. President Richard Nixon in 1971 including unilaterally canceling the direct convertibility of the United States dollar to gold
2. Four brothers Hirsz, Aaron, Szmul, Itzhak who have migrated from Poland to the Land of Opportunities have founded something that changed the entertainment sector. What have they formed? Ans. The Warner Brothers 3. What was the Google's answer to the Wikipedia? Ans. Knol. Well, it is another story that it never ate away the Wiki as expected! 4. Which off-screen "Rambo" connects the following 'Harken Energy, Spectrum 7 Energy Corp., Arbusto?

Ans. George Bush Jr. All these were the business ventures of Dubia. 5.X, a person required a basic vehicle capable of transporting two adults and three children at 100 km/h (62 mph). The car 'Y' would be available to citizens through a savings scheme at 990 Reichsmark, about the price of a small motorcycle. Whos X and whats Y? Ans. X - Hitler Y Volkswagen

2. Beastie, is the generic mascot for which Operating Dystems? Ans. BSD Operating Systems 3. What was co-founded along with Jack Smith at Firepower Systems that influenced millions of users all over the world(and also microsoft) in a big way? Ans. Hotmail.com 4.Connect these "Bellagio, Mirage, MGM Grand, Monte Carlo, New York New York, Stratosphere, Treasure Island, Venetian". Clue: Their infulence on business terminology is endless. Ans. Casinos of Las Vegas 5. The standard dimensions of this product is always 85.60 53.98 with and an aspect ratio of 1.586. These are among the widely used products and often the one carried on person. What are we talking about? Ans. credit Cards
2. The lesser known founders of this social networking site are Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. What is the SN site we are talkning about? Ans. Facebook 3. Which Arts and Crafts company has roped in Deepika Padukone as a Brand Ambassodor? Ans. Kalanjali 4. The most notable product lines from this companies include GeForce series for gaming, Quadro series for computer-aided design, Tegra for mobile devices. What company is it? Ans. Nvidia

5. Largely due to declining sales, in 2006, who sold his company for $1.6 billion, or $16.80 a share, to Apax Partners, a private investment company? Ans. Tommy Hilfiger

2. This "religion" is founded by L. Ron Hubbard. It teaches that people are immortal spiritual beings who have forgotten their true nature..Its method of spiritual rehabilitation is a type of counseling known as auditing. Followers include John Travolta, Lisa Marie Presley, Tom Cruise. What Religion are we talking about? Ans. Scientology 3. Which Hardware Giant has developed an Active Management Six Sigma System called the Green Sigma? Ans. IBM 4. Which Internet Tsunami states that it is "founded by Chinese dissidents, journalists, mathematicians and start-up company technologists, from the US, Taiwan, Europe, Australia and South Africa"? Ans. Wikileaks 5. Following World War II t became common to see veterans wearing their uniform trousers with this new clothing covering the torso as casual clothing, and the product became even more popular after Marlon Brando wore one in 'A Streetcar Named Desire'. What is this 'new' clothing line we are referring to? Ans. T-Shirts
2. Y is a wearable gestural interface device that augments the physical world with digital information and lets people use natural hand gestures to interact with that information. It was developed by X, a PhD student in the Fluid Interfaces Group at the MIT Media Lab. The current prototype costs 350$, the software would be made available on Open Source. What technology(Y) are we talking about and who is this Dr.X? Ans. Sixth Sense and the whizkid Pranav Mistry. We know that the question was easy, but went on with it 3. The initial URL of this company was akebono.stanford.edu/___ . What is the company? Ans. Yahoo. The initial URL (Web Site Address read) akebono.stanford.edu/yahoo, before they shifted to the present URL. 4. One of the names considered for the company included "Moore Noyce", after the founders. The name, however, was a homophone for "More Noise", an ill-suited name, since "Noise" in electronics is usually very undesirable and typically associated with bad interference. What company is talked here? Ans. Intel

5. Channel 9 is an online discussion forum associated with which iconic company? Ans. Microsoft. Channel 9 was created to promote discussions among the Microsoft's customers targeted at Microsoft Windows users and developers. 2. Whose private label is named as Pinzon? Ans. Pinzon is the private label of Amazon.com 3. Whose earlier assignment before getting into Yahoo! was at Autodesk? Ans. Carol Bartz 4. Who created RIM, the company behind Blackberry? Ans. Mike Lazaridis, The CEO of RIM 5. Which Microsoft product was codenamed Milan? Ans. Microsoft Surface

2. What is the first Microfinance company in our country to get listed? Ans. SKS Microfinance (Swayam Krushi Sangham) 3. He was the creator and lead developer of Gmail. He developed the original prototype of Google AdSense as part of his work on Gmail. He also suggested the company's now-famous motto "Don't be evil" in a 2000 meeting on company values. He worked at Intel first and later became the 23rd employee at Google. Who is that person that we are talking about? Ans. Paul Buchheit 4. Bob Parsons is the CEO of which hosting service provider? Ans. GoDaddy.com 5. In 1968, X founded X Ltd., a coat shop in the York Hotel in New York City, with $10,000. In 1969, he, who was later described as "the supreme master of minimalism," appeared on the cover of Vogue magazine. What/Who are we talking about? Ans. Calvin Klein
2.Essdee is the pseudonym used by which famous business personality? Ans. Sylvester Da Cunha, he used it to write in Economic Times.

3. 'Making Right Choices Available' is the Ad Campaign Launched by which sourcing Giant? Ans. Monster.com

4. Cobalt and Electra are the flavors of gums launched by Wrigley's. What was the occasion of entertainment value that they took advantage of to launch them? Ans. Release of Movie New Moon 5. Bhaskar Kode and Anjanee Kumar Lohatia are the CEOs of which Indian Company? Ans. India Infoline 1. Identify the logo.. This happens to be logo of the company that is incidentally endorsed by Sir Richard Branson Ans. Samsonite 2. "Play The Lead" is the ad campaign started by which clothing range? Ans, Park Avenue 3. Who is the author of the book "Innovators Dilemma" ? Ans. Clayton Christensen 4. Whose NYSE ticker reads HON? Ans. Honeywell International Inc. 5. Which company cameup with the X86 series of microprocessors, the processors found in most of the PCs? Ans. Intel

2. The first products of this company are Heroin and Aspirin. The company is today one of the respected pharma companies on planet. Identify this company Ans. Bayer 3. Which educational institution asks you to "Think beyond IIMs"? Ans. IIPM B School by Arindham Chaudari

4.Who is the Executive Chariman of the IT Consultancy MindTree? Ans. Ashok Soota 5. Which is the first car can tweet? Ans. AJ, a new model of Ford Fiesta
2. In which book of Michael Crichton do we find a fictional Japaneese company by name Nakamoto Corporation? The book deals with the Japanese-American Relations and mindsets especially in the areas of Business Strategy and Corporate Culture? Ans. Rising Sun 3.What neologism coined by Niall Ferguson and Moritz Schularick describing the symbiotic relationship between China and the United States, with incidental reference to the legendary chimera? Ans. Chimerica 4. Which two wheeler asks you to "Go Babelicious"? Ans. Scooty Pep+ 5. Connect Shahid Kappor, Anushka Sharma Yashraj Films in the terms of Brand Endorsements? Ans. Vaseline Fairness Range of Products

2. Who tried a variety of jobs before settling on being a milkshake-mixer salesman? Ans. Ray Kroc 3. Which business planned to raise over $18bn from its stock market flotation in the USA, making it the biggest flotation in history? Ans. Visa 4.In 1976, she took a job with WJZ-TV as news co-anchor. Today she stands as one of the richest person in entertaiment sector. Who is this person? Ans. Oprah Winfrey

5. Which European leader declared, during the immediate aftermath of the global financial crisis, that "capitalism is over" and railed against the "dictatorship of the market"? Ans. Silvio Berlusconi