Name ____________________ Class __________ Date __________

Marketing in Your Town Activity

Directions: Identify businesses that perform each of the marketing functions in your
community. A business may perform more than one function. You may use resources
such as interviews of business representatives, a business directory, the Yellow Pages,
the internet, newspapers, product container, etc.
Marketing function: ______________________________________________________
Name of business: ______________________________________________________
Resource: _____________________________________________________________
Brief description of business services: _______________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Marketing function: ______________________________________________________
Name of business: ______________________________________________________
Resource: _____________________________________________________________
Brief description of business services: _______________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Marketing function: ______________________________________________________
Name of business: ______________________________________________________
Resource: _____________________________________________________________
Brief description of business services: _______________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Marketing function: ______________________________________________________
Name of business: ______________________________________________________
Resource: _____________________________________________________________
Brief description of business services: _______________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

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Marketing in Your Town Activity Continued

Marketing function: ______________________________________________________
Name of business: ______________________________________________________
Resource: _____________________________________________________________
Brief description of business services: _______________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Marketing function: ______________________________________________________
Name of business: ______________________________________________________
Resource: _____________________________________________________________
Brief description of business services: _______________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

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Name ____________________ Class __________ Date __________

Creating or Improving Goods/Products and Services Organizer
Directions: Provide a response for the listed items.
Define marketing research:
______________________________________________________________________
______________________________________________________________________
Steps in marketing research:
1. ___________________________________________________________________
2. ___________________________________________________________________
3. ___________________________________________________________________
4. ___________________________________________________________________
5. ___________________________________________________________________
List the types of research studies:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Describe the parts of a product:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

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Creating or Improving Goods/Products and Services Organizer Continued

List the characteristics goods/products and services
Similarities
Goods/products
Services

Goods/products

Differences
Services

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Name ____________________ Class __________ Date __________

Marketing Research Activity
Part A
Directions: Identify a good/product or service you would like to gather experiences of
other people using it. Consider something that is used regularly such as electronics,
snacks, clothes, cleaners, massages, etc.
Questions to consider:
What are some of your favorite features about ________________________________?
Comment(s)
______________________________________________________________________
______________________________________________________________________
What are some of your least favorite features about ___________________________?
Comment(s)
______________________________________________________________________
______________________________________________________________________
What would you change about ____________________________________________?
Comment(s)
______________________________________________________________________
______________________________________________________________________
What would you tell the maker/provider of __________________ about its good/product
or service?
Comment(s)
______________________________________________________________________
______________________________________________________________________
Part B
Directions: Show your results in a visual aid such as a collage of pictures, table, graph,
or chart
Part C
Directions: Justify how your findings could assist the maker/provider of _____________.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
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Name ____________________ Class __________ Date __________

Price Components Organizer
Directions: Provide responses to the listed items.
List factors that may influence pricing of goods/products and services
1. ___________________________________________________________________
2. ___________________________________________________________________
3. ___________________________________________________________________
4. ___________________________________________________________________
5. ___________________________________________________________________
6. ___________________________________________________________________

Selling price

Pricing formula
Product costs + Operating expenses

+ Profit

Markup
______________________________________________________________________
______________________________________________________________________
Markdown
______________________________________________________________________
______________________________________________________________________

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Name ____________________ Class __________ Date __________

Price Component Activity
Directions: Determine the missing amount of the price component for each
good/product or service.
Part A
Selling price
$
$
$
$
$
$

Good/product or
service costs
$14
$8
$12
$23
$17
$70

?
?
?
?
?
?

Operating
expenses
$7
$4
$6
$8
$9
$17

Profit
$18
$12
$18
$34
$8.50
$47.50

Part B
In your own words state why markup is added to the price of a good/product or service.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Good/product
or service
A
B
C
D
E
F

Product cost
$12
$18
$55
$73
$127
$175

Markup
percent
40%
50%
45%
45%
60%
40%

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Markup
amount
$4.80
$9
$24.75
$
?
$
?
$
?

Summer 2010

Selling price
$
?
$
?
$
?
$105.85
$203.20
$245

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Name ____________________ Class __________ Date __________

Channels of Distribution Organizer
Directions: Provide responses for the listed items.
What are channels of distribution?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Describe the difference between needs of producers and final consumers that impact
the channels of distribution.
Quantity
______________________________________________________________________
______________________________________________________________________
Assortment
______________________________________________________________________
______________________________________________________________________
Location
______________________________________________________________________
______________________________________________________________________
Timing
______________________________________________________________________
______________________________________________________________________

Direct

Examples:

Description of the types of channels of distribution

Indirect

Examples:

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Channel the Way Activity
Directions:
First, research one distribution center that is located in and possibly serve your
community or state. For the research, you may use the internet, interview representative
of distribution centers, and business directories as resources.
Next, make a flowchart of one the goods/products or services made available by this
center. The flowchart should consist of the route(s) from the producer to the final
consumer.

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Promotion Organizer
Directions: Provide a response for the listed items.
Describe effective communication:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Describe the relationship between effective communication and promotion:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Describe the main types of promotion:
Personalized

Mass

List some types of mass promotion

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Name ____________________ Class __________ Date __________

Inform, Persuade, or Remind Me Activity
Directions: Provide a response for the listed items.
Name a good/product or service you are planning to purchase:
______________________________________________________________________
List questions you would ask in order to obtain additional information about the good or
service you are interested in purchasing.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Which type of promotion would you rely on to obtain more information and state why?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Identify some examples of promotion where you find some of your desired good or
service. This could be personal or mass promotion. This could be a recording of a
personal selling situation, advertisement, publicity, public relations, sales promotion, etc.
to gather information. Also identify if each promotion inform, persuade, or remind you
about the good/product or service.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

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