TABLE OF CONTENTS

TOPIC Executive summary Introduction of project

PAGE NO. 1 2 3 4 6 7 8 9 10 11 12 13

Objective of the project Methodology and Data Source Scope of the project

Literature Review Company profile

Goals HDFC group Board of directors Objectives and background Aim

Products offered

14 32-95 96 97 98 99-113

Data analysis, findings and observations Recommendation Summary and conclusion Bibliography Appendices

ACKNOWLEDGEMENT
No endeavor is complete without acknowledging those who have helped to make this project a success. As such I would like to thank all those who have helped me to complete this project. To initiate with anything I would like to record my sincere thanks to Mr. Prasann Rewari [Finance Head] to give me an opportunity to work as trainee in his esteemed organization. I would also like to extend my thanks to Ms. Vinita Khurana who spared valuable time from her busy schedule to guide me. Finally, I give my sincere thanks to all the members of HDFC LTD. specially Mr. Nikhil Khanna for providing assistance from time to time for this project.

EXECUTIVE SUMMARY
The pace of development for the Indian Ltding industry has been tremendous over the past decade. As the world reels from the global financial meltdown, Indias Ltding sector has been one of the very few to actually maintain resilience while continuing to provide growth opportunities, a feat unlikely to be matched by developed markets around the world. Transition from class Ltding to mass Ltding and increased customer focus is drastically changing landscape of Indian Ltding. Expansion of retail Ltding has a lot of potential as retail assets are just 22% of the total Ltding assets and the contribution of retail loans to GDP is a mere 6% in India compared to 15% in China. This report discusses the retail products available with HDFC Ltd and compares them with the products of competitor Ltds. This paper describes work undertaken to determine both retail customer and staff perceptions of those factors which determine service quality. The paper presents some conclusions of significance for retail Ltding in particular, and service providers in general. It provides a useful comparison of different Ltds with its key competitors i.e. ICICI Ltd, AXIS Ltd, KOTAK MAHINDRA Ltd and PUNJAB NATIONAL Ltd and presents the attributes of service marketing with the help of SERVQUAL model. It outlines the implementation of the SERVQUAL model in the Ltds subsequent quality improvement programme, as evidenced through the Ltds customer satisfaction endeavors and also what information I receive through customer interaction and by interaction in different Ltds. With time it has emerged

consistently in the recent services marketing literature is the importance of frontline employees in service delivery. The internal marketing concept is based on the belief that a firms internal market/employees can be motivated to strive for customer-consciousness, market orientation and sales-mindedness through the application of accepted external marketing approaches and principles. This project considers that the objectives of the firm could be achieved by aligning them with the values to frontline employees as well as with the customers. The information was gained after continuous interaction from the customers and the different Ltds and analyzing their culture.

About Us

Housing Development Finance Corporation Limited (HDFC Ltd.) was established in 1977 with the primary objective of meeting a social need of encouraging home ownership by providing long-term finance to households. Over the last three decades, we have turned the concept of housing finance for the growing middle class in India into a world-class enterprise with excellent reputation for professionalism, integrity and impeccable service. Customer satisfaction is the hallmark of all our offerings.

HDFC LTD company overview

HDFC Ltd was among the few private Ltds to have started their operations in 1994 after the government of India allowed new private Ltds to emerge in Indian Ltding sector. Housing development and Finance Corporation of India has been credited with being one of the best financial Ltd in India with the track record of giving the best financial advice to its customers and offering the best products and services in Ltding area. Due to its impeccable service offered to the customer as per their demand and convenience, HDFC Ltd has become one of the leading Ltds in India offering customer service. In fact customers credit it for being one of the finest in customer service leading to easy and convenient Ltding. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC has positioned itself as being the Ltd that cares for the customers. HDFC Ltd provides a variety of wholesale, retail, and depository financial services through more than 1,400 branches and some 3,000 ATMs throughout India. Established by the Housing Development Finance Corporation in 1994, the Ltd offers deposit accounts, loans, credit cards, insurance, investments, and related services. HDFC Ltd targets individual customers in the middle and upper-class, as well as trusts, small businesses.

Company profile

HDFC Ltd is a leading private sector Ltd and financial services company in India. The Ltd aspires to be the preferred provider of financial services to upper- and middle-income individuals and leading corporations in India. The strategy of the Ltd over the years have been to provide a comprehensive range of financial products and services for the customers through multiple distribution channels, with high quality service and superior execution of the services offered. The Ltd principally deals into mainly three business activities which can be categorized as: retail Ltding, wholesale Ltding and treasury operations. The Ltd has achieved tremendous growth since it started its operations in January 1995. Over the last five years it has expanded operations from 231 branches and 732 ATMs in 122 cities to 1,412 branches and 2,890 ATMs in 527 cities in India as on December 31, 2008. Additionally the Ltd has a branch in Bahrain and representative offices in the U.A.E and Kenya. During the five years, Ltds customer base grew from 3.40 million customers to over 17 million customers. As with time the HDFC Ltd expanded its geographical reach and market penetration, with this the Ltds assets also increased, and it grew from Rs. 30,424 crore as of March 31, 2003 to Rs. 183,185 crore as of December 31, 2008. The net income also recorded an increase from Rs. 388 crore for the fiscal year 2003 to Rs. 1,590 crore for the fiscal year 2008 at a compounded annual growth rate of 32.60%. Notwithstanding the pace of growth, the Ltd has maintained a strong balance sheet and a low cost of funds. As of December 31, 2008 net non-performing assets constituted 0.6% of net advances. The average non-interest bearing current accounts and low-interest savings accounts represented 51.70% of total deposits for fiscal 2008. These low-cost deposits, which include the cash float associated with Ltds transactional services, led to an average cost of funds including equity for fiscal 2008 of 4.10%. HDFC Ltd is a part of the HDFC group of companies founded by our principal shareholder, Housing Development Finance Corporation Limited (HDFC

Limited), which is a public limited company established under the laws of India. HDFC Limited and its subsidiaries owned 19.38% of Ltds outstanding equity shares as of February 06, 2009. The Ltd has two subsidiaries: HDFC Securities Limited (HSL) and HDB Financial Services Limited (HDBFS). HSL is primarily in the business of providing brokerage services through the internet and other channels. HDBFS is a non-deposit taking non-Ltd finance company (NBFC), for the establishment of which the Ltd received Reserve Ltd of India (RBI) approval during the fiscal year 2008.

HDFC Ltd is a commercial Ltd of India, promoted by the housing development finance corporation, a premier housing finance company of India. The company headquarters are situated in Mumbai and has around all the branches in 528 cities which are all linked on an online real- time basis. HDFC Ltd is a type of public company and was founded by Mr. Deepak Parekh. The Ltd has approximately total assets of INR 1006.82 billion. For the fiscal year 2008-09, the Ltd has reported net profit of Rs.2, 244.9 crore, up 41% from the previous fiscal. Total annual earnings of the Ltd increased by 58% reaching at Rs.19, 622.8 crore in 2008-09. The chairman of HDFC is Mr. Jagdish capoor and Mr. Aditya Puri serves as the company managing director. They have been responsible for making the company peoples company with their efforts. The company revenue in 2009 Rs. 197.5 billion and its profit has been Rs. 2.24 billion. The company now has total assets of Rs. 1.8 trillion and has 52,687 employees currently working with HDFC. The Ltd has about 570,000 shareholders. The shares are listed on the Stock Exchange, Mumbai and the National Stock Exchange. The Ltd's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB'.

HDFC Progress
The Ltds staffing needs continued to increase during the year particularly in the retail Ltding businesses in line with the business growth. Total number of employees increased from 14878 as of March31, 2006 to 21477 as of March 31, 2007. The Ltd continues to focus on training its employees on a continuing basis, both on the job and through training programs conducted by internal and external faculty. The Ltd has consistently believed that broader employee ownership

of its shares has a positive impact on its performance and employee motivation. The Ltds employee stock option scheme so far covers around 9000 employees. HDFC Ltd has demonstrated very consistent delivery of performance over the last so many years and has already notched up its place as the one of the largest private sector Ltd in the country and the growth momentum is expected to continue. The Ltd has stepped up to retail customer acquisition with deposit accounts increasing from 6.2 million to 8.7 million and total cards issued (debit and credit cards) increasing from 7 million to 9.2 million (approx). Not only the retail Ltding of HDFC is blooming day by day but its services offered in wholesale Ltding has also given tremendous growth to the Ltd. The online Ltding system i.e. net Ltding has been an eye attraction for the customers as it gives them fast and convenient Ltding. As already mentioned about its growing distribution network the Ltd is continually planning for expansion of the branches of the Ltd. Customers are efficiently serviced through telephone Ltding also. The Ltd's expansion plans take into account the need to have a presence in all major industrial and commercial centers where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement Ltd to various leading stock exchanges, the Ltd has branches in the centers where the NSE/BSE has a strong and active member base. With the excellent distribution network HDFC aspires to have as strong position in the market and with the customers. HDFC Ltd has always aspired to become a world class Ltd and has been trying to adopt an efficient and effective approach to understand the ever changing customer demands and to offer them superior service. HDFC thus has been marketing itself with the tagline saying we understand your world. Now if one observes the revenue earned by HDFC during last year than it can be said that revenue growth was driven principally by an increase in net income. The other income (non interest revenue) increased primarily due to fees and commissions, profit/ (loss) on revaluation / sale of investment and income from foreign exchange and derivates income. Operating (noninterest) expenses increased due to higher infrastructure and staffing expenses in relation to the expansion in the branch network, and growth in the retail loan and credit card businesses.

Figure- HDFC Ltd revenue breakdown

Products & Services

Home Loans Home Loans for Non-Resident Indians (NRI) Existing Loan for Customers Property Services Deposits HDFC is a unique example of a housing finance company which has demonstrated the viability of market-oriented housing finance in a developing country. It is viewed as an innovative institution and a market leader in the housing finance sector in India. The World Bank considers HDFC a model private sector housing finance company in developing countries and a provider of technical assistance for new and existing institutions, in India and abroad. HDFC's executives have undertaken consultancy assignments related to housing finance and urban development on behalf of multilateral agencies all over the world. HDFC has also served as consultant to international agencies such as World Bank, United States' Agency for International Development (USAID), Asian Development Bank, United Nations' Center for Human Settlements, Commonwealth Development Corporation (CDC) and United Nations' Development Programme (UNDP). HDFC has also undertaken assignments for the United Nations' Capital Development Fund in Ethiopia, for the UNCHS in Nairobi, for USAID in Russia and Bulgaria, and projects of the World Bank in Indonesia and Ghana.

At the national level, HDFC executives have played a key role in formulating national housing policies and strategies. Recognising HDFC's expertise, the Government of India has invited HDFC's executives to join a number of committees and task forces related to housing finance, urban development and capital markets.

Investors

HDFCs Investor Services Department (ISD) is registered with the Securities and Exchange Board of India (SEBI) as an In-House Share Transfer Agent - Category II. The ISD has connectivity with the National Securities Depository Limited (NSDL) and Central Depository Services (India) Limited (CDSL). The ISD offers services pertaining to share transfers, transmissions, dematerialization of shares, issue of duplicate/re-validated dividend warrants, issue of duplicate/replaced share certificates, change of address and other related matters apart from providing various value added services like remittance of dividend through Electronic Clearing Service (ECS) and Direct Credit Service (DCS), periodic reminders for encashment of unclaimed dividends and sub-division of old share certificates.

The Purpose of Investors Desk is to communicate with the existing and potential investors within and outside India, about the performance of the Corporation, share ownership details, disclosures made to stock exchange on an ongoing basis and answers to frequently asked questions etc. The Corporation endeavors to engage the best talent, adopt the best practices and make use of the best available technology for the benefit of its valued stakeholders

STRATEGIES OF HDFC LTD

Operational strategy HDFC Ltd has been a consistent player in the Ltd industry and has always been trying to produce the well balanced and right mix of products and services for both of its customers in retail base and corporate base. HDFC Ltd operates in a highly automated environment in terms of information technology and communication systems. All the Ltd's branches have online connectivity, which enables the Ltd to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs). The Ltd has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class Ltd. The Ltd's business is supported by scalable and robust systems which ensure that the clients always get the finest services Ltd offer. The Ltd has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses. In each of its businesses, the Ltd has succeeded in leveraging its market

position, expertise and technology to create a competitive advantage and build market share. In the era of globalization each and every sector faced the stiff competition from their rivals. And world also converted into the flat from the globe. Private sector Ltds today used the latest technology for the different transaction of day to day Ltding life. As we know that Information Technology plays the vital role in the each and every industries and gives the optimum return from the limited resources. Ltds are service industries and today IT gives the innovative Technology application to Ltd industries. HDFC Ltd is the leader in the industries and today IT and HDFC Ltd together combined they reached the sky. New technology changed the mind of the customers and changed the queue concept from the history Ltd transaction. Today there are different channels which are available for the Ltd transactions.

There are drastically changes seen in the use of Internet Ltding, in a year 2001 (2%) and in the year 2008 (25%). This type of technology gives the freedom to retail customers. New and improved technology results in the advantageous functioning of the Ltd smoothly and efficiently. HDFC LTD is the very consistent player in the new private sector Ltds. New

private sector Ltds to withstand the competition from public sector Ltds came up with innovative products and superior service. Customer segments (retail & wholesale) account for 84% of Net revenue position itself to grow both segments. Competitive Strengths (FY 2009) .Higher retail revenues partly offset by higher operating and credit costs. HDFC has tried to equally well

The Ltd attributes its growth and continuing success to the following competitive strengths: a) HDFC Ltd is a leader among Indian Ltds in the use of technology Since the Ltds inception, it has made substantial investments in technology platform and systems. Ltd has built multiple distribution channels, including an electronically linked branch network, automated telephone Ltding, Internet Ltding and Ltding by mobile phone, to offer customers convenient access to our products. Technology platform has driven the development of innovative products and reduced operating costs.
b) HDFC Ltd delivers high quality service with superior execution Ltd tries to deliver efficient service with rapid response time. Ltds focus on personalized service tries to draws customers to the products and increases existing customer loyalty. c) HDFC offer a wide range of products Whether in retail or wholesale Ltding, the Ltd tries to be a one-stop shop for the Customers Ltding needs. The wide range of products creates multiple cross-selling opportunities for Ltd and improves customer retention rates.

d) HDFC claims to have an experienced management teamZL; According to HDFC, many of the members of senior management team who have been with the Ltd; since inception seem to have substantial experience in multinational Ltding.

b) HDFC Ltd delivers high quality service with superior execution Ltd tries to deliver efficient service with rapid response time. Ltds focus on personalized service tries to draws customers to the products and increases existing customer loyalty.

c) HDFC offer a wide range of products Whether in retail or wholesale Ltding, the Ltd tries to be a one-stop shop for the Customers Ltding needs. The wide range of products creates multiple cross-selling opportunities for Ltd and improves customer retention rates.

d) HDFC claims to have an experienced management teamZL; According to HDFC, many of the members of senior management team who have been with the Ltd; since inception seem to have substantial experience in multinational Ltding.

Business strategy HDFC LTD mission is to be a World Class Indian Ltd, benchmarking

themselves against international standards and best practices in terms of product offerings, technology, service levels, risk management and audit & compliance.

The objective is to build sound customer franchises across distinct businesses so as to be a preferred provider of Ltding services for target retail and wholesale customer segments, and to achieve a healthy growth in profitability, consistent with the Ltd's risk appetite. Ltd is committed to do this while ensuring the highest levels of ethical standards, professional integrity, corporate governance and regulatory compliance. Continue to develop new product and technology is the main business strategy of the Ltd. Maintain good relation with the customers is the main and prime objective of the Ltd. HDFC LTD business strategy emphasizes the following: Increase market share in Indias expanding Ltding industry by following a disciplined growth not on quantity and delivering and financial services strategy focusing on quality and

high quality customer service.

Leverage our technology platform and open scalable systems to deliver more products to more customers and to control operating costs. Maintain current high standards for asset quality through disciplined credit risk management. Develop innovative products and services that attract the targeted customers and address inefficiencies in the Indian financial sector. Continue to develop products and services that reduce Ltds cost of funds. Focus on high earnings growth with low volatility

Systematic Savings Plan (SSP)

Customer Care Write to Us Call Us Online Access for Existing Customers Locate Us Head Office Branches in India Overseas Branches

Product Features Rate of Interest

 HDFC Systematic Savings Plan (SSP) is a long to medium term installment plan offering assured market related returns to retail individual investors. SSP would be very attractive as compared to other installment product available for medium to long tenures, both for investors and distributors. The salient features are as under : Product Features of Systematic Savings Plan Eligibility: All Resident individuals can open the SSP account. SSP is available at select centres where ECS facility is available . Monthly Savings Plan: SSP is a monthly savings plan where one can save as little as Rs. 2000 per month and accumulate a larger capital for future needs . Variable rate of interest: Interest rate on SSP is linked to the benchmark rate and will vary from time to time with the benchmark rate. Benchmark rate is the rate of interest applicable on SSP product from time to time for the corresponding period. Rate of interest (ROI) will be reset at the beginning of each calendar quarter. Convenience: SSP provides the convenience of ECS (Debit clearing) facility where the monthly savings amount is automatically transferred from the account-holder's bank account to the SSP account every month on a pre-determined date. Flexibility: Depositor has the flexibility to choose any deposit period between 24 and 60 months to plan the future needs.

Mode Of Operations

Training Centre at Lonavala

Accumulation of interest: Interest will be accrued and credited (net of TDS) on 31st March every year . Rate of Interest Rates effective from May 18, 2011 HDFC SYSTEMATIC SAVINGS PLAN (Variable Rate Installment Deposit Plan) Period (Months) Rate of Interest (% p.a.) 24 - 35 9.00% 36 - 59 9.25% 60 9.25% Minimum Monthly Savings Amount - Rs. 2000. Interest Rates are subject to change without any prior notice. Interest Rates are subject to change and the rates applicable will be the rates prevalent on the date of Deposit. Other Terms and Conditions as per Deposit Application Form . Mode Of Operations Resident Individuals can open the SSP account by remitting the first month's savings amount through an account payee cheque drawn in favour of HDFC Ltd, along with duly filled-in application form and ECS (debit clearing) Mandate attested by the depositor's banker. The subsequent month's savings installments will be directly transferred through the ECS (debit clearing) system on pre-determined dates every month as indicated in the application form/mandate. HDFC will issue a Deposit Receipt for the initial deposit amount at the time of opening the account indicating terms of the deposit. A consolidated statement of account giving details of all transactions will be sent annually as of 31st March.

Awards & Accolades 2010

Best CFO in the financial sector for 2010 by ICAI. (Feb '11) Mr. VS Rangan, Executive Director , HDFC has been awarded the "Best CFO in the financial sector" for 2010 by ICAI. Verve Power List 2010 (June '10)Ms. Renu Sud Karnad featured in Verve magazines list of 50 power women. FinanceAsia's List of Asia's Best Managed Companies (April '10) HDFC featured in FinanceAsia magazines list of Asias Best Managed Companies. ET - Corporate Dossier List of India Inc's Most Powerful Women leaders (Apr '10)Ms. Renu Sud Karnad featured among the list of top 15 powerful women CEOs. Reader's Digest India's Most Trusted 2009 (Mar '10)Mr. Deepak Parekh voted among India's Most Trusted by people across India in a poll conducted by Reader's Digest on a list of 100 public figures. Times of India Crest List of 100 Powerful Women (Mar '10)Ms. Renu Sud Karnad featured in the business category among the List of 100 Powerful Women by TOI Crest. Dun & Bradstreet Rolta Corporate Awards 2009 (Mar '10)HDFC selected for the fourth consecutive year as the 'Top Indian Company' for the 'Financial Institutions/Non-Banking Financial Companies/Financial Services' sector at the Dun & Bradstreet Rolta Corporate Awards 2009. Institute of Chartered Accountants in England and Wales (ICAEW) Award (Feb '10)Mr. Deepak Parekh pronounced as the first international recipient of the 'Outstanding Achievement Award by ICAEW. Confederation of Real Estate Developers Associations of India (CREDAI) Award (Feb '10)Mr. Deepak Parekh awarded the 'Lifetime Achievement Award' by CREDAI for his contribution to the Real Estate Industry at Natcon 2010 in Dubai.

Background & Objectives

The ideal way to connect with the core of any company is to understand its background and objectives. We at HDFC aspire to provide our customers with unique home loan solutions and make home ownership as easy and simple as unlocking a door with a key.

Background
HDFC was incorporated in 1977 by Mr. Hasmukhbhai Parekh with the primary objective of meeting a social need - that of promoting home ownership by providing long-term finance to households. The launching of HDFC was meant to be one small step in dealing with the availability of housing accommodation in India which was then virtually non-existent. HDFC as a pioneer launched Indias first specialised home loan company with an initial capital of Rs. 100 million.

Our goals:
Develop close relationships with individual households. Maintain our position as the premier housing finance institution in the country. Transform ideas into viable and creative solutions. To grow through diversification by gaining leverage from our existing client base. To nurture the values and ethos of Brand HDFC through all its Subsidiaries and Associate Companies.

Our growth strategies:

Increase the return on equity each year by 1 percentage point in order to maximise shareholder value; Maintain gross Non-Performing Assets (NPAs) below 1%; Consistently grow the loan book; Improve operational efficiency by consistently bringing down the cost to income ratio.

Shelter Reserve Deeds Space Sneha

Assistance

Vision
To build a world class ltd

Mission

Use enabling technology to provide valued added products and services to customers. The objective is to build sound customer franchises across distinct businesses so as to be the proffered provider of ltding services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the ltds risk appetite. The ltd is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance.

Social Initiatives

ORGANIZATION STRUCTURE

SOCIAL INTITAVES
Today, more than ever there is an increasing necessity for the business sector to include 'socially responsible actions' as a part of their organisation's agenda. However, at HDFC this commitment was embraced in its nascent years and has since grown in leaps and bounds. Right from its inception years, HDFC has made consistent efforts towards social upliftment by maintaining an active Social Initiatives portfolio. It is only fair to deduce that the credit for crossing the confines of a mere profit making entity to embracing interrelated social concerns rests on the vision and leadership of our founder Chairman Mr. H. T. Parekh. As we commemorate his birth centenary, we salute his vision and intense determination with which he created HDFC as an organisation meeting a socially relevant and essential need. HDFC has never had a so-called definition or a policy specific to the notion of 'corporate social responsibility'. Instead we have perceived it to be an evolving concept. Each intervention is perceived as a new, fresh experience that progressively adds on to us understanding how best to structure a mechanism so as to cater to the evolving needs and concerns of society. Through the year, HDFC continued partnering with development organisations for a variety of programs in the social sphere. The following pages will illustrate some of the projects supported by HDFC through the Shelter Assistance Reserve. SHELTER ASSISTANCE RESERVE Close to 190 social and development initiatives were supported during FY 2010-11 through the Shelter Assistance Reserve. The overall utilisation from the Reserve stood at Rs. 8.88 crore. The segment-wise break-up of the utilisation is illustrated in the chart below:

Cited below are a few cases, in no specific order, of development projects supported under the Shelter Assistance Reserve during 2010-11:

HDFC Future

HDFC has always been market-oriented and dynamic with respect to resource mobilisation as well as its lending programme. This renders it more than capable to meet the new challenges that have emerged. Over the years, HDFC has developed a vast client base of borrowers, depositors, shareholders and agents, and it hopes to capitalise on this loyal and satisfied client base for future growth. Internal systems have been developed to be robust and agile, to take into account changes in the volatile external environment. HDFC has developed a network of institutions through partnerships with some of the best institutions in the world, for providing specialised financial services. Each institution is being fine-tuned for a specific market, while offering the entire HDFC customer base the highest standards of quality in product design, facilities and service.

Investment and insurance

When you ltd with us, we ensure your money is not just in safe hands; it also works to your advantage. We help you invest wisely through our financial and investment services. Profit from our expertise.
1.

Mutual fund: Invest through the Mutual Fund route to meet your varied investment
objectives.

2.

Insurance: Life insurance is designed to offer financial protection for you and your
family during the times of uncertainties. Choose from a range of traditional insurance and unit linked plans designed to help you with your savings, retirement, investment and protection needs.

Traditional plans
HDFC Children's Plan HDFC money back plan HDFC saving assurance plan HDFC assurance plan HDFC term assurance plan HDFC loan cover term assurance plan HDFC endowment assurance plan

Unit linked plans

HDFC unit linked young star plus 2 HDFC unit linked endowment plus 2 HDFC unit linked enhanced life protection 2 HDFC unit linked pension 2 HDFC unit linked endowment 2 HDFC unit linked young star 2 HDFC unit linked pension maximiser 2

HDFC single premium whole of life insurance HDFC unit linked young star champion plan HDFC unit linked endowment winner HDFC unit linked wealth multiplier

3.

General and health insurance: Complete protection for you business, health,
travel & more. Home insurance Health insurance Travel insurance Car/motorbike insurance Shop/office insurance

1.

Bonds: Just as people need money, so do companies and governments. A company

needs funds to expand into new markets, while governments need money for everything from infrastructure to social programs. The problem large organizations run into is that they typically need far more money than the average ltd can provide. The solution is to raise money by issuing bonds (or other debt instruments) to a public market. Thousands of investors then each lend a portion of the capital needed. A bond is nothing more than a loan for which you are the lender. The organization that sells a bond is known as the issuer. You can think of a bond as an IOU given by a borrower (the issuer) to a lender (the investor).

REARCH
Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method. The primary purpose for basic research (as opposed to applied research) is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Scientific research relies on the application of the scientific method, a harnessing of curiosity. This research provides scientific information and theories for the explanation of the nature and the properties of the world around us. It makes practical applications possible. Scientific research is funded by public authorities, by charitable organizations and by private groups, including many companies. Scientific research can be subdivided into different classifications according to their academic and application disciplines. Artistic research, also seen as 'practice-based research', can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to purely scientific methods in research in its search for knowledge and truth. Historical research is embodied in the historical method. The phrase my research is also used loosely to describe a person's entire collection of information about a particular subject.

Research process

Scientific research
Generally, research is understood to follow a certain structural process. Though step order may vary depending on the subject matter and researcher, the following steps are usually part of most formal research, both basic and applied: 1. 2. 3. 4. 5. 6. 7. 8. Observations and Formation of the topic Hypothesis Conceptual definitions Operational definition Gathering of data Analysis of data Test, revising of hypothesis Conclusion, reiteration if necessary

A common misunderstanding is that by this method a hypothesis could be proven or tested. Generally a hypothesis is used to make predictions that can be tested by observing the outcome of an experiment. If the outcome is inconsistent with the hypothesis, then the hypothesis is rejected. However, if the outcome is consistent with the hypothesis, the experiment is said to support the hypothesis. This careful language is used because researchers recognize that alternative hypotheses may also be consistent with the observations. In this sense, a hypothesis can never be proven, but rather only supported by surviving rounds of scientific testing and, eventually, becoming widely thought of as true. A useful hypothesis allows

prediction and within the accuracy of observation of the time, the prediction will be verified. As the accuracy of observation improves with time, the hypothesis may no longer provide an accurate prediction. In this case a new hypothesis will arise to challenge the old, and to the extent that the new hypothesis makes more accurate
predictions than the old, the new will supplant it.

Artistic research
One of the characteristics of artistic research is that it must accept subjectivity as opposed to the classical scientific methods. As such, it is similar to the social sciences in using qualitative research and intersubjectivity as tools to apply measurement and critical analysis.[citation needed]

Historical method
The historical method comprises the techniques and guidelines by which historians use historical sources and other evidence to research and then to write history. There are various history guidelines commonly used by historians in their work, under the headings of external criticism, internal criticism, and synthesis. This includes lower criticism and sensual criticism. Though items may vary depending on the subject matter and researcher, the following concepts are usually part of most formal historical research: Identification of origin date Evidence of localization Recognition of authorship Analysis of data Identification of integrity Attribution of credibility Research methods

The goal of the research process is to produce new knowledge. This process takes three main forms (although, as previously discussed, the boundaries between them may be obscure.): Exploratory research, which structures and identifies new problems Constructive research, which develops solutions to a problem

Empirical research, which tests the feasibility of a solution using empirical evidence

The research room at the New York Public Library, an example of secondary research in progress. Research can also fall into two distinct types: Primary research (collection of data that does not exist yet )

Secondary research (summary, collation and/or synthesis of existing research) In social sciences and later in other disciplines, the following two research methods can be applied, depending on the properties of the subject matter and on the objective of the research: Qualitative research (understanding of human behavior and the reasons that govern such behavior) Quantitative research (systematic empirical investigation of quantitative properties and phenomena and their relationships) Research is often conducted using the hourglass model Structure of Research.[1] The hourglass model starts with a broad spectrum for research, focusing in on the required information through the methodology of the project (like the neck of the hourglass), then expands the research in the form of discussion and results.

Publishing

Academic publishing describes a system that is necessary in order for academic scholars to peer review the work and make it available for a wider audience. The 'system', which is probably disorganized enough not to merit the title, varies widely by field, and is also always changing, if often slowly. Most academic work is published in journal article or book form. In publishing, STM publishing is an abbreviation for academic publications in science, technology, and medicine. Most established academic fields have their own journals and other outlets for publication, though many academic journals are somewhat interdisciplinary, and publish work from several distinct fields or subfields. The kinds of publications that are accepted as contributions of knowledge or research vary greatly between fields; from the print to the electronic format. Business models are different in the electronic environment. Since about the early 1990s, licensing of electronic resources, particularly journals, has been very common. Presently, a major trend, particularly with respect to scholarly journals, is open access. There are two main forms of open access: open access publishing, in which the articles or the whole journal is freely available from the time of publication, and self-archiving, where the author makes a copy of their own work freely available on the web.

Research funding
Most funding for scientific research comes from two major sources: Corporate research and development departments; and government research councils such as the National Institutes of Health in the USA and the Medical Research Council in the UK. These are managed primarily through universities and in some cases through military contractors. Many senior researchers (such as group leaders) spend a significant amount of their time applying for grants for research funds. These grants are necessary not only for researchers to carry out their research, but also as a source of merit.

PART-2

OBJECTIVE OF THE STUDY

To find out that where do the customers presently invest their savings To know the preferences of the customers over different investment options

To find what factors affect a person decision

To know the customers satisfaction about t HDFC has competitive rate of interest to find out that what is the reason for selecting any invest option To find out that what is the major consideration while making an investment To find out that which is the best invest option in terms of wealth maximization To know the quality of t services offered by HDFC ltd.

RESEARCH METHODOLOGY
This report is based on primary as well secondary data, however primary data collection was given more importance since it is overhearing factor in attitude studies. One of the most important users of research methodology is that it helps in identifying the problem, collecting, analyzing the required information data and providing an alternative solution to the problem .It also helps in collecting the vital information that is required by the top management to assist them for the better decision making both day to day decision and critical ones.

Research design needed is exploratory where primary data can be used to analysis consumer preference.

Whereas Questionnaire method is used to provide the required data

Data sources:
Primary data Primary data helped in the knowledge gathered from our sources. Primary data was collected by means of: Questionnaire Personal interviews Telephonic interviews
Data provided by HDFC ltd & AMC

Primary data helped a lot in order to analyze the whole scenario and to take out the relevant data from the data provided to us .

Secondary data Secondary data provided the knowledge about the other investment options other than HDFC in terms of facts and figures. It is a data, which are arrived from the primary data and collected from the other various sources also as follows- through various articles, books, reports and websites.

Sampling procedure:
Type of sampling used was clustering sampling, and data was selected of them who are the customers of HDFC ltd by visiting their corporate like TCS, Idea, Ansal API, HDFC standard life insurance ltd., Aeges BPO, Nokia Siemens network and Radio Mirchi etc. irrespective of them being investors or not. Through filling up the questionnaire prepared. The data has been analyzed by using mathematical/ Statistical tool.

Sample size and compositionTarget populationElements Extent Time Individuals male or female earner in the family responsible to take decision Lucknow May 09 to July 09

Type of sample Sampling without replacement

Sample size- 100 individuals

DATA ANALYSIS AND INTERPRETATION 1. Age wise distribution of employees in corporate sector
S. no.
A B C D

250-35

number 13

35-45 45-60 60 and above

13 16 8

2. Gender wise distribution of employees

S.NO. SEX A Male Female Number 47 3

Interpretation According to this chart out of 50 employees 16 are in the age group of 45-60which is50% and second highest group is 25-35 and35-45 age group where 26% of the employees are in this age group whereas only 8% were in the age group of 50-60. The data mainly represents the big corporate houses where youngest are preferred as the field is related to market.

MONTHLY INCOME : To know

Interpretation According to this chart out of 100 employees 50 are in the age group of 21-30 which is 50% and second highest group is 31-40 age group where 32% of the employees are in this age group whereas only 6% were in the age group of 50-60. The data mainly represents the big corporate houses where youngsters are preferred as the field is related to market

FINDING
- In my research I have founded following things:Investors have more faith HDFCs mutual fund. As the age increases investors are much satisfied, see more risk & become more risk adverse. Old people &Widows prefer lower risk. Investors are not highly satisfied by company rules & employee behavior. Investors think that HDFC provides better returns than ICICI.

CONCLUSION

conclusion BIBLIOGAPHY
Books: Times of india India today

Websites:www.hdfc.com www.icici.com www.google.com www.karvy.com

QUESTIONNAIRE