Contents

EXECUTIVE SUMMARY: ........................................................................................................................... 2 PROJECT DEFINITION: ............................................................................................................................. 2 Justification: .................................................................................................................................... 3 3. SMART OBJECTIVES: ............................................................................................................................ 4 4. SCOPE OF THE PROJECT: ...................................................................................................................... 4 5. WORK BREAKDOWN STRUCTURE (WBS) AND BUSINESS STRUCTURE: ................................................ 6 5.1 Work Breakdown Structure (WBS): ............................................................................................ 6 5.2 Business Structure: .................................................................................................................... 7 6. STAKEHOLDERS: .................................................................................................................................. 7 Stakeholders Map: .......................................................................................................................... 8 7. PROJECT DRIVERS ................................................................................................................................ 8 8. STAGE GATING MODEL-PM METHODOLOGY: ..................................................................................... 9 9. RESOURCES: ...................................................................................................................................... 10 9.1 Human Resources: ................................................................................................................... 10 9.2 Material Resources: ................................................................................................................. 11 9.3 Cost requirement: .................................................................................................................... 11 10. DETAILED SCHEDULE: ...................................................................................................................... 12 10.1) Planning stage:..................................................................................................................... 13 11. RISK ASSESSMENT: .......................................................................................................................... 13 (A) RISK ASSESSMENT................................................................................................................. 13 B) RISK SEVERITY MATRIX................................................................................................................ 14 12. PROJECT EVALUATION: ................................................................................................................... 16 REFERENCES: ......................................................................................................................................... 16

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Executive summary: This is project based on start a new service of Vodafone which is called as VoIP service. The total capital is essential approximately 30, 00,000 pounds. 60% capital collects from bank and 40% from me and friend. Mainmoney required to make new software,equipment,recruitment of staff,material cost and advertising and promotions. The owner appoints project manager for start a project at 31 March 2011. This report describes the Vodafone VoIP project. It contains SMART objectives and objectives maintain main purpose of project with starting time and finishing time. Project has mentioned budget, scope, what project include and not. It has describes stakeholder with their role and responsibility. It also describes project is change, innovative and market driven. WBS structure has been mentioned diagrammatically. Risk assessment explains all risks which can be faced during beginning, implementing or finished stage. How many people are playing important role is mentioned. At the end references and bibliography are mentioned. The purpose of this report is to show the implementation of VoIP (Voice over Internet Protocol) facility for the customers of Vodafone.

Project definition: VoIP (Voice over Internet Protocol) Vodafone Services which offered to the customers through VoIP must be quick and whenever the customers require it. The services provided must be consistent and quality must satisfy the customers. On the other hand the cost of the product must be monitored and evaluated on a regular basis to ensure good value for money to its customers as compared to other players in the market. This type of analysis gives the company an opportunity to check the amount of profit the project is earning. The main aims of this project are: To include VoIP as an additional service to the customers of Vodafone worldwide.

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y To make it global service.

Justification:

Introducing VoIP (Voice over Internet Protocol) facility in Vodafone mobile phones, Vodafone being a popular brand globally it has millions of customers. Customers these days are net savvy and prefer to use the communications systems which are internet based through which they can be touch of their contacts. Nowadays voice over internet is becoming popular amongst the customer which is very promising, convenient and easy to operate. VoIP has facilities such as video calling, chatting, sending instant messages, quick chat. Each of these factors contributes to the unique and best combination of services in VoIP. This project has been researched thoroughly from all aspects. The research included the need of the customer, market conditions, and review of the competitors. This project precisely was selected when it met all the requirements of cost and efficiency. VoIP is now slowly coming up in the market and many big brands are trying to excel in this new technology. According to Chacon (1999) mobile phone holds an important place in the life of a human being and similarly internet facilities on mobile phones. Oleson, and Sherwood (2006) believes that nowadays delivery of voice communication and multimedia sessions over internet are gaining momentum. In this project team also plays an important role when it comes to the achievement of aims and objectives of the venture.

Management of the project includes special sets of skill, which include knowledge, tools and advanced techniquesothers factors supporting the implementation is the combination of project management processes, it includes: initiation, planning, executing, monitoring and controlling. All these factors contribute or assist to fulfill the aims and objectives of the project.
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According to Landels (1980) Each and every project has a project manager who holds the key to the success of the project. They are the ones who identify the need; clear and precise objectives; developing scope, time, cost and also quality; taking into account the factors involving risk while undertaking this project. They also make sure that the stakeholders interest is maintained by fulfilling their requirements. People use mobile as a part of their daily routine and it has become the habit of citizens worldwide. Therefore providing VoIP service on the same mobile phones becomes an additional factor that encourages customers to go for Vodafone communication services.After analyzing the market conditions,Wideman (2009) says that this service is precisely launched to meet the requirement and daily needs of the customers.

3. SMART objectives: The objectives of this venture are to develop VoIP service network to the customers of Vodafoneall over the world. Main centre of operation network and service in Ahmadabad India,which will cost 30,00,000 pounds .The project will commence on 31st May 2011 and finish at 22 August 2012.

4. Scope of the project:

First of all the company has to raise the capital required for launching of new product in the market. According to Sextus (2003) after capital formation the company needs to approach to the government for acquiring the permission to launch the service for the general public. Technical equipments and accessories will be purchased for the new service.

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This program includes: Marketing research programs Recruitment training Detail budget Risk analysis Advertising and Promotional

The program does not include: Manufacturing activities Packaging Diversification of products Opening new branches Free samples

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5. Work Breakdown Structure (WBS) and Business Structure:

5.1 Work Breakdown Structure (WBS):

Launching VOI service

Marketing research

Human resource

Cost analysis

Risk analysis

Make a software

Gather information

Analysis of information

Recruitments

Detailed budget Set prices

Research other products

Create a VoIP

Training Meetings

Production and start service of VOiP

Marketing &Advertisment

Launching of Product

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5.2 Business Structure:

Project Manager

Operation manager

Accountant

Management staff

Secretary

Operating staff

Executives

Supervisors

6. Stakeholders: Stakeholders Roles Customers Responsibility

Buy and use the new services Should be loyal with service launched in the market.

Managers

Manage all the activities in the Manage staff efficiently business properly.

Government

To have control on new products Customer should not harm and services for the sake of general with new product public.

competitors

Produce product which give tough Have not copy same service competition

banks

Bank will provide the funds required Do help for new businesses by the business.

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Staff

and Working in the organization try to Work hard and should be achieve organizational goal loyal with organisation

employees

Stakeholders Map:

High Keep satisfies: -Customers. -banks Manage closely: -Customers. -Technical advisors. Power Monitor: -Employees and staff. -Managers. Keep informed: -Government. -Employees. Low

7. Project Drivers This project is change driven, innovative driven and market driven.
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1. This is change driven because this VoIP change everyday communication of Vodafone customers. They will save money. They can communicate easily for longer time.Vodafone Company is a number one company in the telecommunication world and is operating more than thirty countries. But, Voice over Internet (VOI) service is a new service which is to be introduced in the market by Vodafone and it is treated as project driver. Volti (2001) believes that it enables the customers to use the advanced electronic based services e.g. conference calling, video calling, etc.

2. This is innovative driven because it is innovative idea and useful for customers. They can use this anytime outside and inside home.

3. This is market driven because customer continuous demand about VoIP and Vodafone did not start yet.

8. Stage Gating Model-PM Methodology: This project goes through the stage gating model and it conducts the launch of new service:

Ideation- this is first stage of stage-gating methodology. Idea of start VoIP service in Vodafone has serene and revise in this stage. If project manager is confident to implement this idea it will go in preliminary investigation.

Preliminary investigation- in this stage need to check scope of VoIP Vodafone service .it is necessary to do second screening by doing market research.

Detailed investigation- here first should take permission of government and need do budgeting. In this stage need to do investigation of previous stage and need to take permission from financer and sponsor. Manger need to do scheduling of each and every

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activity and what is needed for advertising and marketing for open a VoIP Vodafone service. y Development- in development stage task should be doing accordingly which already planned in scheduling.The customers will subscribe the new service of

Vodafone.Recruitment of other staff cost of labor, material cost, advertisement, power and other facilities are done in this stage. y Testing and validation- in testing need to take meeting with all staff member and discuses about product development. It is constantly check that everything is going according to plan. It is need to install software and do testing technical machinery. y Full production and market launch- this is important stage because before launching a product needs to check all stages. This is last chance of checking all error. Our organization will launch new Vodafone VoIP service. Support the launch with the promotion activities and advertising of new service.

9. Resources: Resources are basically dived into two main types in the organization, Human Resources and the Material Resources. The Evaluation of these resources can be done in the following manner.
9.1 Human Resources:

Project manager: He sets the strategy, objectives and plans that are required for the

project. He negotiates the issues and the progress of the project with the stakeholders whenever required.    staff.
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Operating manager: He supervises the day to day activities for the implementation of

the service plans in the project. Accountant: He maintains the records of all the financial transactions with the suppliers

of the company. Management staff: They favor research and development of new products as well as

new markets for the company. All the internal activities are accomplished by the management

9.2 Material Resources:

  

Office: This is said to be the proper where the transactions and the business of the

company takes place in the appropriate way. Warehouses: The storage of products that are essential to favor the VoIP services and

other technical equipments of the firm are managed and safeguarded in a good manner. Other assets: The other assets of the company like vehicles, patents, warehouses, plant

and machinery, etc should be utilized in an effective manner.

9.3 Cost requirement:

For the expansion of the business plan of the Vodafone Company regards to the voice over internet protocol, the initial capital requirements will be near 22, 00,000 pounds approximately. The other expense and legal requirements will sum up near about 8, 00,000 pounds. The capital investment includes the equipments, warehouses, offices, infrastructural facilities and other assets which are essential elements are required. Recruitment of other staff cost of labor, material cost, advertisement, power and other facilities are mandatory elements for the business.

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10. Detailed Schedule:

Gantt chart

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10.1) Planning stage:

11. Risk Assessment:

There are lots of risks involved that can be grouped into grades of different risk. All these risk factors once assessed will definitely have a successful execution of the above forecasted plan. Elimination of the risk factors will enhance the performance of the company in the launching of the VoIP services.

(a)

Risk assessment

Risk event

likelihood

Impact

Detection Difficulty rate

Risk number

priority

Delay product Availability

Finish 4

of 2

resources on time Power supply 3 1 1 7

which are required for production Strictly involvement 1 of project manager Market research Risk of Finance 2 1 3 5 2 4 5 4 3 1 7

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Delay

of

license 3

approval Improper marketing Provide Continuous service to customers 4 5 5 1 1 5 4 4

b) Risk Severity Matrix

5 Taste customers of Improper marketing

L I K E L I H O O D

Provide Continuous service to

customers
3 Power which required production 2 Availability of supply are for

Delay license approval

of

Market research

resources on time

Strictly involvement

Improper marketing

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of

project

manager
0 1 2 3 4 5

IMPACT

c) Risk response
Risk Events Strategy Contingency plan Responsible holder Stack

Delay Finish product Availability resources on time Power supply which are required for of

Avoid the risk

Try to finish on time

Project manager

Mitigate the risk

Use other resources

Project manager

Share the risk

Use invertors

Owner of firm

production Strictly involvement of project manager Market research

Mitigate the risk Share the risk Appoint temporary Owner of the firm

project manager

Used research

data

which by

Project manager

competitors

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Risk of Finance

Share the risk

Take help of other bank

Project manager

Delay approval

of

license

Avoid the risk

approve license

Government

Improper marketing

Mitigate the risk

Change style

marketing

Project manager

Provide Continuous service to customers

Avoid the risk

Provide good service

Owner company

of

the

12. Project Evaluation: According to Smith (2007) meeting with the stakeholders will be one of the ways through which the project will be evaluated. Every process in the launching and implementation of the VoIP will be monitored on a regular basis. Any loophole found will be treated with bets possible solution. It will be a yearly analysis through profit and loss account and balance sheet. If the VoIP service at any part of the process confronts any problem which is not good for the service offered then it may happen that the service can have few modifications during the launching of product. Project will evaluate at beginning, during ongoing and after finishing time. Project evaluates team member involvement and this evaluation is also called as performance approval. Customer involvement and response is also one indication of project evaluation.

References: 1. Chacon, M. (1999) Communication via VOI Ont: John Wiley and Sons.
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2. Oleson, J. and Sherwood, A. (2006) Emerging Technology: A Sourcebook. New York: Routledge. 3. Wiley, S. (2006) Vitruvius: On Communication. New York, NY. 4. Landels, J. (1980) Engineering in Communication. London, Ont: Chatto and Windus. 5. Smith, R. (2007) A review of competitors exploring techniques of pressure reduction. from http://www.iwaponline.com/ws/00701/0113/007010113.pdf 6. Volti, R. (2001) Modern Technology. The New York: Peter Lang Publishing, Inc. 7. Sextus, J. (2003) Revolution in Communication Retrieved February 6, 2007, Wideman, R. M. (2009) The Role of the Project Life Cycle (Life Span) in

from http://penelope.uchicago.edu/Thayer/E/Roman/Texts/Frontinus/ 8.

Project Management. Retrieved from http://www.maxwideman.com/papers/plcmodels/texts.htm. 9 Duncan, H. (2007). Project management methodology explained. Available at: http://www.projectsmart.co.uk/pdf/project-management-methodologyexplained.pdf(Accessed: 8 March 2011). 10 JISC (2009). Project planning: Evaluation plan. Available at:

http://www.jisc.ac.uk/fundingopportunities/projectmanagement/planning/evaluation.a spx (Accessed: 8 March 2011). 11 Selecting the Right Project Management Methodology (2011) Available at: http://www.klr.com/articles/Articles_Methodology_selecting_right_pm_methodology .pdf (Accessed: 8 March 2011).

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