Advertising Plan

Background / overview:.............................................................................................................................2 Duration of the plan / review dates:...........................................................................................................2 Advertising goal:.......................................................................................................................................2 Target Markets/Audiences:........................................................................................................................3 Year Calendar and Events:........................................................................................................................3 Moving Events.......................................................................................................................................3 Fixed Events..........................................................................................................................................4 Competitive analysis:.................................................................................................................................6 Advertising Channels.................................................................................................................................7 E-Commerce:.........................................................................................................................................7 Newspapers:...........................................................................................................................................7 Printed Ads:...........................................................................................................................................8 Telemarketing........................................................................................................................................8 Advertising Plan........................................................................................................................................8 Phase One (Research):...........................................................................................................................8 Phase Two (Project Launch):.................................................................................................................8 Phase Three:...........................................................................................................................................9 Customers Feedback..................................................................................................................................9

Background / overview:
This is a starting company with no advertising history The chief challenges are : 1. Reaching the largest number of our targeted audience. 2. Convincing them with the idea and their need for it. 3. Explaining all the ideas in a fast and attractive manner. The opportunities in the market are: 1. Not much competition. 2. Large number of potential customers. 3. The possibility of expanding the business in several ways.

Duration of the plan / review dates:

Annual Plan. Review and recommendation cycle after every seasonal event.

Advertising goal:
Achieve 20% brand recognition with target audience as defined by the ability to o Recognize our logo o Describe at least one of our products o Associate quality products when asked about uInvent characteristics. Convince 20% of the customers to make more than one purchase in the first year. Convince 10% of the customers to make purchases worth 300 LE in the first year.

Target Markets/Audiences:

Markets
Wholesale
Target Events through out the year. (Ex. Graduation Ceremonies, Exhibitions etc.) A complete offer including different products with a competitive price. Companies, organizations, institutes and assemblies. Rational approach.

Individual
Target individuals. Retail selling product by product. Ready designs or per customer requests. Target seasonal events (Ex. Major Soccer Matches to achieve more sales). Males and Females. 10 to 30 Years. Financial Ability: 20 LE up to 150 LE per product. Emotional approach.

Year Calendar and Events:

Moving Events
Event International Earth Day Coptic Easter AutoMech Cairo International Book Fair Islamic New Year Ramadan Eid El Adha Eid El Fetr Prophet Mohamed Birth Start of Egyptian Soccer League Date On Vernal Equinox Late March or April Each Year September Last week of January Indefinite Indefinite Indefinite Indefinite Indefinite August

Al Zamalek and Ahly Match African Cup of Nations Summer Holidays Graduation Ceremonies

Indefinite January July and August July to October

Fixed Events
Event January New Year Coptic Christmas Dress Up your Pet Day Revolution Day February Mubarak`s departure Valentine Singles Awareness Day Love your Pet Day March I Want You to be Happy Day Dentist`s Day Freedom of Information Day Mother`s Day April April`s Fools Day Name Your Self Day Look Alike Day Sinai Libration Day May Labor Day Baby Day No Diet Day Be a Millionaire Day World No Tobacco Day June Dare Day Hug your Cat Day World Environment Day Best Friends Day Donald Duck Day Flag Day Evacuation`s Day Father`s Day Camera Day 4 1 June 4 June 5 June 8 June 9 June 14 June 18 June 19 June 29 June 1 May 2 May 6 May 20 May 31 May 1 April 9 April 20 April 25 April 3 March 6 March 16 March 21 March 11 14 15 20 February February February February 1 January 7 January 14 January 25 January Date

Event July International Joke Day Chocolate Day National Moon Day Revolution Day August Friendship Day Left Hander`s Day Be an Angel Day National Dog Day Global Forgiveness Day September National Video Game`s Day International Talk Like a Pirate Day International Peace Day October Name your Car Day 6 October War Victory World Smile Day United Nations Day Halloween November World Kindness Day World Peace Day Universal Children Day Beautiful Day Thanksgiving December Human Rights Day Ice Cream Day Christmas New Years Eve

Date 1 July 7 July 20 July 23 July 7 August 13 August 22 August 26 August 27 August 12 September 19 September 21 September 2 October 6 October 7 October 24 October 31 October 13 17 20 20 24 10 13 25 31 November November November November November December December December December

Competitive analysis:
Pimp My Shirt
Available

T-Shirt Factory
N/A

KAF
Available

Website Online Sales

pmspimpmyshirt. com

tfshirt.com

http:/egypt.souq.com/ egen/c/overview_kafwear .html Available

Direct Sales Locations

N/A

Available

N/A

1. City Stars 2. Dandy 100 One Side 170 Double Side N/A N/A N/A N/A

1. City Starts 2. Heliopolis 3. Maadi Average 100 N/A N/A N/A N/A N/A N/A Average 100 Upon Delivery Upon Purchase Cash Credit Card

Prices

Shirts Mugs Caps Tiny TShirts Pillows Strass Embroider y Pants

90 + 10 Delivery 90 + 10 Delivery 90 + 10 Delivery 90 + 10 Delivery 90 + 10 Delivery N/A N/A N/A

N/A Upon Purchase Cash

Payment Methods

Upon Delivery Cash

Strong Points

Strong Website

Nice Packaging Good Locations

Good Locations Good Marketing Pre-made Shirts

Weak Points

Online sales only High Prices (for products other than shirts)

Weak Website Only two types of shirts

Weak Website They don`t offer the option of choosing a design by the customer.

Advertising Channels Advertising Channels

E-Commerce

Newspapers

Printed Ads

Telemarketing

E-Commerce:
Method uInvent Website Google Ads. Facebook Ads. Twitter Ads. E-mail Marketing Price 50 LE/Month 50 LE/Month 150 LE/Month 100 LE/Month Free Comments Professional Web Design 3000 LE to 5000 LE The prices are not definite because these websites offer a range of prices but the prices listed are the minimum for getting reasonable results. Professional Email Marketing costs 100 LE/Month

Newspapers:
Method El Waseet Al Ahram El Masry El Youm El Youm El Sabea Price 200 up to 1000 N/A N/A N/A Comments Recommended for Wholesale

Printed Ads:
Method Brochures Price App. 500 LE Comments 2000 Brochures glossy Magazine paper double side

Telemarketing
Method SMS Price 250 LE/Month Comments 1000 SMSs sent with (uInvent) as the sender name

Advertising Plan
Phase One (Research):
Create a survey to evaluate the opportunities available in the market. We should use this survey to collect as much contact information as possible, The survey should include the following points: o The Age, Gender of the customer. o Is the customer welling to purchase online? o What do they think of the idea generally? o How much are they welling to pay? Collect 1000 phone numbers of potential customers. Collect 1500 Emails of potential customers.

Phase Two (Project Launch):

Allocate the biggest possible budget for the project launch advertising campaign. Choose one major Advertising method (Ex. Al Ahram, Filgoal, Yallakora, a banner in well known area, etc.) this will cost much but will create recognition of our brand. Create a Facebook page and prompt Facebook users to subscribe on the page; this could be done by sending messages manually to Facebook users. Launch an advertising campaign on: o Facebook. o Google. o Twitter. Send SMSs to all 1000 contacts with a special offer because of the opening of uInvent. Send an Email campaign to all 1500 customers with a special offer because of the launch of uInvent.

Phase Three:
Continue E-commerce marketing. Continue Telemarketing. Create special offers based on yearly events, such as: o Buy one shirt and get 50% discount on the other. o Buy one shirt and get a (Cap, Mug, Tiny T-shirt, etc.) for free. o 20% to 30% discounts on the price of our products.

Customers Feedback
Give time for the customers to use our products and then call as much customers as we can and ask: o What did you like about our products? o What did you dislike about our products? o Would you consider buying once again? o What do you like to see improved? This will help us improve our advertising methods and collect enough data to plan the next steps.