Retail mix of Shoppers Stop

SUBMITTED TO:-

Ashwin Bhatia

SUBMITTED BY:Sumitavo Nag(FT-FS-10-861) Sunil Basantani(FT-FS-10-862) Sahil Makkar(FT-FS-10-850)

Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona, on April 10, 2008. Shoppers Stop is listed on the BSE. With the launch of the Navi Mumbai departmental store, Shoppers Stop has 34 stores in 15 cities in India. Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began by operating a chain of department stores under the name Shoppers Stop in India. Shoppers Stop has 35 stores across the country and three stores under the name HomeStop. Shoppers Stop retails a range of branded apparel and private label under the following categories of apparel, footwear, fashion jewellery, leather products, accessories and home products. These are complemented by cafe, food, entertainment, personal care and various beauty related services. Shoppers Stop launched its e-store with delivery across major cities in India in 2008. The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories.Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.

6ps of retailing mix:y PlaceThe particular Retail shop (Shoppers stop) situated at G.I.P.(Great India Place) at Noda Sector 18, Uttar Pradesh.

y Product There are different segment of products which are available here are as follows a) Garments :Shirts:-Provogue, Austin reed, Arrow, Zodiac, Wills life style, Allen solly, VanHeusen, Sepia. T-Shirts:-VanHeusen, Vettorio fratini, Allen solly, Pepe, Sepia, Polo. Jeans:-Provogue, Lee, Levis, Pepe. Formal Trouser:-Arrow, Wills Life style, Van Heusen, Sepia Inner wares and upper vest:-

-Jockey, Lewis, Zodiac, Tommy Hilfiger, Calvin Klein, Hanes.(men) Lingerie & Night Wear:- Pretty Secrets, Lovable, Enamor, Triumph. Suits:- Blackberry, Giovani, Park Avenue, Theme, Louis Philippe, Arrow, Raymonds. Mens Ethnic wear:- Manyawar Ladies wears:Kurti:- kala Kriti, Haute Curry, Kashish, DIY, Full kurta kameez set:- Kala Kriti, Biba, Isvarah. Ladies Dress Material:- DIY b) Accessories:Men:- STOP, Vattorio Fratini, Adidas, Zodiac (ties) Women :- ( Ornament) - Estelle, Haute Curry, Pretty Women. c) Kids wear:-

- Gini & jony, Lilliput, United colours of Bon, Barbie. d) Foot Wear:Men:- U.S.Polo, iWalk. Women:- Red tape, Tresmode, Enreoute ice, Haute curry, Lemon pepper, Inc. 5, Catwalk. e) Bags:-

- V.I.P. f) Crockery:- Corellae.

y Price rangeGARMENT

Product

Brand

Maximum price(Rs)

Minimum price (Rs) 1299 1499 1399 1299 1499

Range (Rs)

PROVOGUE ARROW ASTON REED SHIRTS ZODIAC WILS LIFESTYLE SEPIA VAN HEUSEN ALLEN SOLLY VETTORIO FRATINI ALLEN SOLLY T-SHIRTS PEPE SEPIA POLO VAN HEUSEN

1699 2599 1899 1999 1799

400 1100 500 700 300

2999 2999 2000 1999

399 399 999 499

2600 2600 1001 1500

699 1299 1299 1399 2199

899 699 1299

699 400 600 1399 900

PROVOUGE LEE JEANS LEVIS PEPE SEPIA VAN HEUSEN TROUSERS WILLS LIFESTYLE ARROW LEVIS JOCKEY HANES INNERWARE TOMMY HILFIGER CALVIN KLEIN TOMMY PRETTY LINGERIES & NIGHTWARES SECRETS LOVABLE ENAMOR TRIUMPH BLACKBERRY

2499 2499 3700 2999 2999 4000 1599

1499 1499 1699 1699 949 1299 1299

1000 1000 2001 1300 2050 2701 300

1999 199 425 120 599

1599 129 399

400 199 296 120 200

599

399

200

499

499

2699

799

1900

8999

4995

4004

GIOVANI PARK SUITS AVENUE THEME LOUIS PHILIPPE ARROW RAYMOND MENS ETHINICWARE KALAKRITI BIBA ISVARAH LADIESWARE KASHISH HAUTE CURRY DIY MANYAWAR

7999 7999

5499 5999

2500 2000

6995 9995

3795 7995

3200 2000

6300 7200 7999

399

6300 7200 7600

3999 3000 1899 1399 1999

699 1200 699 699 399

3300 1800 1200 700 1600

799

799

ACCESSIORIES

BRAND HAUTE CURRY PRETTY WOMEN ESTELLE STOP VETTORIO FRATINI ADIDAS ARROW

MAXIMUM PRICE(Rs) 499 1499 6500 349 450 899 1899

MINIMUM PRICE(Rs) 99 49 85 199 150 299 699

RANGE(Rs) 400 1450 6415 150 300 600 1200

KIDSWARE

BRAND STOP GINI AND JONY LILIPUT BARBIE UNITED COLOURS

MAXIMUM PRICE(Rs) 1649 1399 995 1699 1799

MINIMUM PRICE(Rs) 499 499 195 499 299

RANGE(Rs) 1150 900 800 1200 1500

FOOTWARE

BRAND US POLO I WALK REDTAPS TRESMODE ENROUTE ICE HAUTE CURRY LEMON PEPPER INC. 5 CATWALK

MAXIMUM PRICE(Rs) 8000 3000 3500 4000 4800 2599 2599 4000 1995

MINIMUM PRICE(Rs) 3000 2000 1800 1290 1399 899 899 750 750

RANGE(Rs) 5000 1000 1700 2710 2401 1700 1700 3250 1345

BAGS & CROCKERY

BRAND LOCAL & VIP CORELLAE

MAXIMUM PRICE(Rs) 9000 -

MINIMUM PRICE(Rs) 1000 250

RANGE(Rs) 8000 250

y Promotion:The company promotes the products through banners. It depends upon the particular outlet but the overall promotion given by the company itself. They give promotion through television, news paper, radio, magazine, and internet also. They also give discount.

y Presentation:y Personal:-

The shoppers stop have both seasonal like winter ware, etc. as well as throughout (regular) like inner ware, ornament, bags, foot ware etc. products.