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AGENCY PRESENTATION

Contents

Introduction Services Overview Brand Management A Sample of How We Define A Sample of How We Create Portfolio Clients List Glossary

A Bahrain-based brand consultancy, Artograph specialises in developing, managing and marketing brands. For more than a decade, Artograph has consistently maintained its position as a regional force with a reputation for innovation, creativity and reliability. Artographs client portfolio includes many of the regions leading companies, running the gamut from the financial, industrial and real estate sectors to hospitality, education and tourism. Artograph has also serviced the prestigious Bahrain International Circuit and has worked with various government and semigovernment entities in Bahrain. These include BATELCO, numerous ministries, the Economic Development Board, the General Organisation for Youth & Sports as well as the Court of the Crown Prince. Whether giving life to a new brand or breathing new life into an existing one, Artograph is one of the regions foremost brand developers. Over the years, Artograph has created and perfected unique processes which allow it to approach brand development from a 360-degree viewpoint and produce effective, intelligent and memorable brands. Artograph sees a brand as living entity with countless facets and numerous layers. It understands how a brand communicates with different types of people at different times, and why a harmonised communication strategy is so vital. This approach engenders a holistic brand system which ensures an effective and dynamic brand strategy which creates momentum and sets the foundations for brand growth. When managing brands, Artograph thoroughly evaluates the implications of any tactical decisions versus the effect on long-term brand strategy. Regardless of the specific nature of a brand, Artograph actively explores and tests avenues for innovative marketing and memorable brand experiences. This proactive attitude is essential in maintaining the vibrancy and relevance of brands. With a decade of experience in innovative communication, Artograph takes full advantage of emerging trends and the latest technology to develop marketing strategies that are as effective as they are unique. Handpicked from advertising hubs across the world, team Artograph

is an eclectic mix of highly talented and dedicated individuals that bring with them years of valuable experience and industry knowledge. Passionate and proactive, team Artograph is a well-knit community of professionals that can be counted on to deliver top performance under the most demanding circumstances. Artographs expertise extends to a broad and comprehensive range of activities, enabling it to provide well-rounded support to a brands growth and management. From penetrating analysis and strategy development to striking graphic design and innovative multi-media, Artograph is equipped and skilled at delivering total branding solutions.

Introduction to Artograph

Artographs expertise extends to a broad and comprehensive range of activities, enabling it to provide well-rounded support to a brands growth and management. From penetrating analysis and strategy development to striking graphic design and innovative multi-media, Artograph is equipped and skilled at delivering total branding solutions.

Services Overview

ARTOGRAPH

STRATEGIC COMMUNICATION CONSULTANCY CORPORATE IDENTITY CORPORATE LITERATURE DIRECT MAIL PROMOTIONS PACKAGING PUBLISHING RETAIL GRAPHICS TOURISM LITERATURE CREATIVE EXECUTION STRATEGY DEVELOPMENT

BRAND/PRODUCT DEVELOPMENT

BRAND/PRODUCT RE/POSITIONING

RESEARCH

NAMING PRINT MEDIA BROADCAST MEDIA MEDIA PLACEMENT

GRAPHIC DESIGN

ADVERTISING

OUTDOOR ONLINE MARKETING VIRAL MARKETING MAVERICK MARKETING DIRECT MAIL

OTHER

INTERNET SMS/WAP INTRANET CD/DVD ROM RETAIL KIOSK VIRTUAL TOURS SIGNAGE INTERACTIVE DESIGN

INFORMATION & ENVIRONMENTAL DESIGN TOURISM LITERATURE OTHER RETAIL DESIGN

BILLBOARD

Brand Management is generally regarded as a complicated and arduous process, but this is not the case. Managed properly, it is not only an enriching and rewarding experience, but can also be surprisingly straightforward and enjoyable. Artograph can provide Brand Management support throughout the life of a brand. Broadly defined, these stages are Implementation, Launch and Foundation and Custodian.

stewardship of internal awareness and brand education, infrastructure enhancements, public relations, customer services and so on. The aim is to communicate and establish the brands personality, mission and vision until these elements become irrecoverably associated with the brand and can provide the foundations for brand growth and success. Custodian

Brand Management

Implementation The Implementation phase follows the development of the Strategic Action Plan, the Strategic Positioning and the Creative Brief. Artographs Brand Management during the Implementation phase involves stewardship of the creative and implementation process. Among other critical tasks, Artograph will review the creative output at key developmental stages to ensure that the Creative Brief is being interpreted accurately and effectively. Artograph will also guide and review other implementations of the Strategic Action Plan. Launch The Launch phase is essentially the formal announcement of the evolved brand to internal and external audiences. During the Launch phase, Artographs Brand Management involves the stewardship of creative launch collateral, marketing & advertising plans, public relations, event management and so on. Artograph will ensure that the various elements of the Launch phase work effectively together in communicating the brands positioning and identity to its audiences in a memorable and relevant manner. Foundation The Foundation phase is the critical period where the evolved brand needs the greatest support and guidance. Internally, within the parent organisation, the people and resources which will deliver the brand promise and create the desired brand perception need to be educated and trained so that they understand exactly what the evolved brand has to do in order to be successful. Externally, amongst the brands customers, partners, suppliers and so forth, there is a need to maintain the momentum of the Launch phase to ensure that the brands evolved personality remains vibrant until it becomes firmly entrenched in the audiences minds. Artographs Brand Management during the Foundation phase involves

The Custodian phase starts once the brands positioning is firmly established within the minds of the internal and external audiences. This phase involves the monitoring, analysis and direction of brand growth and brand reinforcement. Artograph works closely with the brands marketing team and empowers the brand to respond to changing market scenarios, capitalize on any opportunities created, defend existing market share, protect brand integrity and so on. This accomplished in a diverse number of ways, but can essentially be summarized as everything a brand does and says is monitored, evaluated and enhanced by the collaboration between Artograph and the marketing team.

Artograph

A Bahrain-based brand consultancy with more than ten years of experience in developing, managing and marketing brands, running the gamut from the financial, industrial and real estate sectors to hospitality, education and tourism.

Brand Identity

The visual attributes that Artograph develops for a brand, including its logo, logotype, corporate colours, visual language etc.

Glossary AC

Brand Management

A consultancy service, offered on retainer or project basis, which helps the client to effectively manage, develop and implement strategic brand decisions.

Audit Report

The comprehensive analysis which Artograph generates after conducting various audits, highlighting a brands strengths and weaknesses. Communication Audit

A detailed process where Artograph audits how successful a brand is in communicating its positioning to its employees, customers, partners and stakeholders by evaluating the quality and relevance of its communication content. The depth and duration of a Communication Audit depend on the project parameters and specific client requirements, and involves extensive review of all corporate literature, advertising, websites, signage and other mediums.

Behavioural Audit

A detailed process where Artograph audits how a brand is perceived internally and externally, seeking to establish the desired as well as the true brand perception and the gap between these perceptions. The depth and duration of a Behavioural Audit depend on the project parameters and specific client requirements, and involves extensive interviews, market studies and other research. Corporate Collateral

All material used by the brand to communicate with its corporate as well as internal audiences; including stationery, brochures, annual reports etc.

Brand Book

Designed for both internal and external audiences, the Brand Book as developed by Artograph communicates a brands positioning, values, vision, mission and corporate philosophy. It is rich in both textual and visual content and seeks to clearly establish the brands attributes and personality in the minds of the audiences. The Brand Book can be developed in printed, electronic and interactive forms.

Creative Brief

A concise and highly focused document which communicates the brands positioning and requirements while defining the parameters and directions for the creative process. A Creative Brief generated by Artograph is the result of extensive research, auditing, positioning and strategic planning.

Launch Collateral

All material used by the brand to launch and publicly announce its evolution; including advertising campaigns, road shows, direct marketing etc. Artograph evaluates and recommends the most effective methods for launching a brand which are in line with the overall brand positioning.

Glossary CO

Estimated Timeline

An estimated schedule of activity and deliverables, based on Artographs preliminary assessment of project parameters and Artographs experience with similar projects.

Marketing Collateral

All material used by the brand to communicate with its customers and clients; including advertising campaigns, multimedia, brochures, direct marketing etc. Artograph develops unique and memorable marketing solutions which maintain and enhance overall brand positioning.

Findings

The raw results of various audits and investigations which Artograph uses to compile the Audit Report. Naming

The process which Artograph uses to develop and recommended name options for the brand. This involves the generation of large master lists, short lists, testing, evaluation and other research.

Formal Proposal

The written contract or agreement whereby Artograph details its scope of services, project plan, estimated timeline and fees for a particular project.

Identity Applications

The different places and mediums where Artograph envisions the brands identity to be used; such as stationery, literature, signage, gifts, vehicles, uniforms etc.

Identity Manual

A technical manual developed by Artograph to help the client maintain the integrity of its Brand Identity. The Corporate Identity Manual documents the core components of the Brand Identity, their prescribed usage, incorrect usage and applications on various collateral such as corporate stationery, signage etc. The Corporate Identity Manual can be developed in printed, electronic and interactive forms.

Operational Audit

A detailed process where Artograph audits how effective a brands systems, technology and infrastructure are in fulfilling the brands positioning. The depth and duration of an Operational Audit depend on the project parameters and specific client requirements, and involves extensive review of all protocols, procedures, training, human resources, technology, systems etc.

Strategic Action Plan

A detailed and diverse range of strategic recommendations made by Artograph, based on the Audit Report and auxiliary research. The Strategic Action Plan outlines and recommends ways in which the brand needs to develop, areas which need special and urgent attention, and how these strategic decisions will be implemented and their resultant benefits.

Glossary OZ

Sub-Contractors Operational Protocols The operational guidelines and methods, agreed to by the client and Artograph, which govern the timely execution of the project, assign responsibilities and designate contact points. Positioning The process where Artograph develops and creates a personality, character, attributes, values, vision and mission for a brand which serve as the foundations for brand growth and consistency. Project Plan A tailor-made version of Artographs processes which are customised to suit the specific client/ project requirements. Rebranding The process where Artograph evolves an existing brand into a new entity. This may involve changing its name, its identity and its positioning. Visual Audit Teams

External consultants or specialists hired by Artograph to provide extra and/or specialised resources, knowledge and expertise. Both the client and Artograph designate internal teams with specific responsibilities to liaise on and support the timely execution of the project. A detailed process where Artograph audits how consistently and effectively a brands visual face is communicated and applied across different mediums. The depth and duration of a Visual Audit depend on the project parameters and specific client requirements, and involves extensive review of all corporate literature, advertising, websites, signage and other mediums.

Award Winning Annual Report | Bahrain Middle East Bank

Top Honours!
Artographs annual report for a leading Bahraini bank, recently won a prestigious Gulf Marketing Review (GMR) award. Judges evaluated annual reports from around the Middle East before awarding those considered to be expertly designed and well-executed.

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Corporate identity

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Corporate identity

Khalid O. Abu Hemed


BOARD MEMBER EXECUTIVE COMMITTEE MEMBER

6th Floor - Al Baraka Tower - Diplomatic Area P.O. Box 11616 Manama - Kingdom of Bahrain TEL +973 1757 0111 FAX +973 1757 0100 TEL +966 1 450 0570 FAX +966 1 450 1014
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Corporate identity

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Corporate identity and brand collateral

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Brand collateral

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Court of the Crown Prince - Bahrain Khaleej Finance & Investment - Bahrain Prisma - Bahrain

Comfort & Class - Kuwait Hayat Communications - Kuwait Hunters Recruitment - Bahrain Wealth Investment Services - Bahrain

Khaleej Finance & Investment - Bahrain

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The Nail Shop - Saudi Arabia Kharafi Steel - Kuwait Bugshan - Saudi Arabia

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Brand Management | Bahrain International Circuit

Regional Campaign, Newspaper, Magazine, Outdoor Advertising

Regional and International Campaign, Newspaper, Magazine, Outdoor Advertising Pop up Banners x 7

Regional and International Nomadic Stand

Brand Management | Bahrain International Circuit

Regional Campaign, Outdoor and Indoor Poster Campaign Corporate Brochure

Regional Campaign, Newsletter Corporate Brochure

P.O. Box 15664 Manama Kingdom of Bahrain t 973 1771 0709 f 973 1771 2448 enquiry@artograph.com.bh www.artograph.com.bh