Summer Internships 2011 PGDM IB/2010-12

Summer Internship Project Report on MARKETING

Undertaken at

TATA TELESERVICES DEHRADUN

Prepared By: (ANIRUDDHA MAJI) (Roll No.- 003) Company Guide (Mr.Manoj singh panwar) (Zonal manager) Faculty Guide (Prof.Partha pratim Saikia)

INTRODUCTION TATA is a rapidly growing business group based in India with significant international operations. The TATA name is a unique asset representing leadership with trust. TATA Teleservices spearheads the Group s presence in the telecom sector. Incorporated in 1996, TATA TELESERVICES was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. TATA Teleservices has established a robust and reliable 3G ready telecom infrastructure that ensures quality in its services. Customer satisfaction in telecommunications will reflect the service delivery process as experienced by customers. The interaction between customers and the delivery system is effected via alternative contact points; each one of them will be investigated for its impact on the overall customer satisfaction. That is, the service delivery system can be decomposed into alternative customer contact points that shape customers' overall judgment about the Organization. Each contact point may retain a relative independence concerning criteria of Customer satisfaction such as personnel, speed, reliability, and pricing. The objectives of this study are to find the retailers attitude towards the TATA Indicom services and its products. Basically it is a comparative analysis between Tata indicom and rim. This study helps to find out the factors affecting purchasing behaviour of telecom products.
Service offerings       Tata photon Tata indicom Tata walky Virgin mobile Tata docomo Enterprise service

INDUSTRY ANALYSIS TTSL Tata Teleservices is part of the INR 76,929 Crore (US$17.8 billion) Tata Group, that has over 90 companies, over 220,000 employees and more than

2.8 million shareholders. With a committed investment of INR 36,000 Crore (US$ 7.5 billion) in Telecom (FY 2006), the Group has a formidable presence across the telecom value chain. Tata Teleservices operates in 20 circles i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh and West Bengal. Having pioneered the CDMA 3G1x technology platform in India, Tata Teleservices has established a robust and reliable telecom infrastructure that ensures quality in its services. It has partnered with Motorola, Ericsson, Lucent and ECI Telecom for the deployment of a reliable, technologically advanced network. The company, which heralded convergence technologies in the Indian telecom sector, is today the market leader in the fixed wireless telephony market with a total customer base of over 3.8 million.

CURRENT STATUS As per first report where I have discussed regarding the total area covered in dehradun .firstly , i have done market research of the product that are provided by the company already mentioned in the first report.Now i am doing marketing as well as sales for that particular product.Already i have done many selling for the company near about 14, and target is given 30 in a month.

RESEARCH METHODOLOGY

Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done systematically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work time and resource available along with the desire level of accuracy.

RESEARCH TYPE : DESCRIPTIVE RESEARCH DATA SOURCE :PRIMARY DATA & SECONDARY DATA RESEARCH INSTRUMENT:QUESTIONNAIRE TYPE OF QUESTIONNAIRE : STRUCTURED SAMPLING UNIT :RETAILER SAMPLING METHOD : JUDGEMENTAL SAMPLINGSAMPLE SIZE : 150 CONTACT METHOD PERSONAL INTERVIEW

OBSERVATION

1. TATA INDICOM POSTIVE VISIBILITY 60% TATA INDICOM NEGATIVE VISIBILITY 40% TATA INDICOM POSTIVE VISIBILITY TATA INDICOM NEGATIV E VISIBILITY SMART POSATIVE VISIBILITY 10% SMART NEGATIVE VISIBILITY 90% SMART POSATIVE VISIBILITY SMART NEGATIVE VISIBILITY 82 2. It may seen TATA INDICOM more gaining leverage in terms of sale but HUTCH and AIRTEL not far behind. SALE OF TATA INDICOM 26% SALE OF SMART 12.60% SALE OF RELIANCE 16.90% SALE OF HUTCH 23.50% SALE OF AIRTEL 21% SALE OF TATA INDICOM SALE OF SMART SALE OF RELIANCE SALE OF HUTCH SALE OF AIRTEL 83% 3. In spite of good indication in favor of TATA INDICOM only 20 % people are interested to open new retail outlet .This a very serious aspect it has to be taken carefully of by the tata indicom people . Interest 20.76% No interest 79.24% .

 Glow sign board in Tata Indicom has a positive effect .  The sale of the mobile handset are not very high , more sale promotion require to increase the handset sale. In terms of wallky more initiative has

to be taken so that the stock of Wallky remaining below 10%.  from the point of view retailer order more wattage should be given to improve rural predication in this following aspect. Network , recharge voucher , marketing , service centre.