A PROJECT REPORT ON To Comparative Analysis of Investors Perception among Equity Schemes at Ahmadabad Region AS A SUMMER TRAINEE IN

Summer Project Report Submitted In the partial fulfillment of the Degree of Master of Business Administration Semester-II By Ishita Patel Roll No. UNDER THE GUIDANCE OF: Prof.Sanket Sheth Daliya Institute of Management Submitted To: Gujrat Technology University, Mr. Mehul Patel Nirmal Bang

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CERTIFICATE BY FACULTY GUIDE

This is to certify that the contents of this report entitled Preference of Investors towards

Derivatives & Commodities Market by Ishita Patel (107100592037) submitted to

Dalia Institute of Management for the Award of Master of Business Administration is original study carried out by her/them under my supervision. This report has not been submitted either partly or fully to any other University or Institute for award of any degree or diploma. Guide Name: Prof.Sanket Sheth Sign: Date: Director: Dr. Pradip Desai Sign: Place: Kanera

CERTIFICATE BY COMPANY GUIDE

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DECLARATION
I hereby declare that the work incorporated in this report entitled Preference of Investors

towards Derivatives & Commodities Market in partial fulfillment of the

requirements for the award of Master of Business Administration is the outcome of original study undertaken by me and it has not been submitted earlier to any other University or Institution for the award of any Degree or Diploma.

Name: Sign: Date: Place:

Ishita Patel

Kanera

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Preface
Share trading in India is undergoing a transition and consolidation phase witnessed never before. The competition is likely to become so severe after the entry of many players, retaining a customer is most difficult practice for any service provider. Though India has a very big untapped market but the players will not flourish unless they change the way the customers are being served. Given the awareness level of today customers every player has to treat with care and make the customer feel that he is the king. Number of Online Share trader in India has crossed the line. More and more customers are coming under this umbrella and many of the existing one are changing pavilion. So customer retention and satisfaction is now more important as it was never before. Players keep coming with new schemes in order to attract new customers and retain the existing one. This is being supplemented with increased advertising and brand building efforts. Success of any organization depends upon its being proactive. An often quoted marketing adage is to manage a business well is to manage its future and to manage its future is to manage information. To give the student of management a feel of real world situation they are being sent to any organization where they work on a prescribed problem or a topic and come out with various conclusions and suggestions. I am very lucky as I got an opportunity to work with Nirmal Bang which is showing phenomenal growth and success in its Sector. My topic of study was Preference of Investors towards Derivatives & Commodities Market IN AHMEDABAD. This project is an effort to do a depth study and analysis of Page 4

various known and unknown reasons for customer satisfaction and retention. To err is human and I am not an exception, valuable comments are always welcomed since it will motivate to work with greater zeal and efficiency in the future. \

ACKNOWLEDGEMENT
To acknowledge is very great way to show your gratitude towards the persons who have contributed in your success in one or other way.

I find words inadequate to express my gratitude to the companys manager Mr. Mehul Patel for providing me an opportunity to carry out my training as such a well reputed and leading stock broking company Nirmal Bang At the very outset of the training I deem it is my pious duty to express my sincere thanks also to companys Mr. Darshit for his continuous guidance and supervision and support during the training period. I would also like to thank to & Mr. Diptesh who have spared sometime and helped me out to carry on my project work successfully at the best level. I would like to thank Prof.Sanket Sheth who has guided me for my project work and provided encouragement throughout my training period..

Ishita Patel
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Executive Summary:
The summer internship at Nirmal Bang undertaken by me has given me an exposure into the investment scenario in India. The project that I was involved with while working at Nirmal Bang includes advisory services i.e. educating the existing and potential investors about stock market as an alternative source to investment. This involves catering to the queries of the investors about the concept of stock market, the various options that an investor can invest his money into, funds management of investors. Analyzing the investors behavior includes understanding the concerns a person has towards Stock Market, his stages in life and wealth cycle, the effect of the investments made by the peer groups, effect of the profession he/she is in, education qualification, importance of tax benefits, the most preferred saving tool etc. and this all is analyzed with the help of a schedule prepared. Through the systematic investment plan invest a specific amount for a continuous period, at regular intervals. By doing this, the investor get the advantage of rupee cost averaging which means that by investing the same amount at regular intervals, the average cost per unit remains lower than the average market price.

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Table of Contents
Sr. No. 1 Contents ABOUT INDUSTRY
A Brief History of Stock Exchanges

Page No. 1

History of online Trading E-broking A Small beginning Internet trading in India Factors to keep in mind while selecting online brokers Success factors for E-broking Challenges in internet trading Future of internet trading Future of internet trading Major players of industry Industry analysis with help of Porters 5 forces model Competitive analysis About company Swot Analysis Nirmal Bang consultant Nirmal bang early days

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ABOUT DERIVETIVES

Introduction Meaning of derivatives History Derivatives in Indian context Derivatives types

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COMMODITY MARKETS IN INDIA

Characteristics of future trading Economic benefits of the future market Items traded in MCX Need for future trading in commodities Hedging Regulatory body Why commodity market? Problem faced by commodity market in India Risk associated with commodity market Future prospect Online commodity trading Research objective Sources of data Sampling process Scope of study Data Interpretation Limitation of study Research result Questionnaire

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RESEARCH METHODOLOGY

81

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Suggestions Conclusion

103 104
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Bibliography Annexure

105 106

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