Financial information

Financial data in millions of euros[2] Year 2006 2007 2008 2009 2010 Sales 10,084 10,299 10,799 10,381 11,990 EBITDA 1,078 1,165 1,280 780 1,159 Net results 483 551 642 245 567 Net debt 2,231 1,766 2,189 917 221

Marketing
Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study.[28] The study found consumers did not exhibit unduly high loyalty towards such brands. During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3. "Impossible is Nothing" is the current mainstream marketing slogan for Adidas. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day in San Francisco particularly for its basketball campaign "Believe In Five".TBWA\Chiat\Day commissioned Zane Peach[29] to produce images for 2007 international ad campaign. Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the secondbiggest sportswear manufacturer in the world, with American rival Nike being the biggest.[3] Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.

The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951.[4][5] The company revenue for 2009 was listed at 10.38 billion and the 2008 figure at 10.80 billion.

FIND YOUR SHOE

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CC Ride

DESCRIPTION

Light, durable and made to keep your feet fresh when you run. These adidas ClimaCool Ride running shoes have a lightweight mesh upper, allover CLIMACOOL ventilation and an EVA midsole for cushioning.

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Men's adiSTAR Salvation 3

DESCRIPTION

For smooth landings, these adiSTAR Salvation 3 adidas running shoes feature a unique FORMOTION design that adapts to the ground every step of the way. Plus they support your stride with a TORSION midfoot and impact-absorbent adiPRENE cushioning

ADIZERO CRAZY LIGHT

DESCRIPTION

Be a part of history. Introducing the lightest ever, the adiZero Crazy Light. The revolutionary SPRINT WEB upper shaves weight without sacrificing performance. The SPRINT FRAME heel gives you all the support you need to take over. So, go ahead, fly higher and be one step quicker in the super lightweight adiZero Crazy Light.