The Group 2011.

Daimler I The Group 2011 I 2-3

More than 125 years ago, Carl Benz and Gottlieb Daimler invented the automobile independently of one another. January 29, 1886 the day that Carl Benz filed a patent for his motor car is regarded as the birthday of this groundbreaking invention.

I believe in the horse. The automobile is a temporary phenomenon was the shattering verdict of Emperor Wilhelm II regarding this new means of transportation. He could not have been more mistaken: 125 years after the invention of the Patent Motor Car by Carl Benz, automobiles are moving the world. The pioneering spirit of our companys founders, and the passion of that era to transform visions into reality, still inspire us today to reinvent the car over and over again.

Daimler I The Group 2011 I Editorial I 4-5

Dear reader, the automobile has been transforming the world for 125 years and will continue to do so in future. But perhaps more than ever before, the world is now also transforming the automobile. On the one hand, its career in the most populous countries of the world is currently still in its infancy; on the other hand, reserves of petroleum are limited and the resilience of our ecosystem even more so. The task at hand is therefore to reconcile the growing demand for mobility with effective climate protection. This is no small challenge, but no one is as well prepared for it as the inventors of the automobile. Only Daimler already today has the products and technologies at its disposal to offer the full spectrum of sustainable mobility. We are optimizing efficient stateof-the-art gasoline and diesel engines in all vehicle categories: With the S 250 CDI BlueEFFICIENCY, for example, we are introducing the first five-liter S-Class vehicle on the market in 2011. At the same time, the battery-powered smart electric drive is already in locally zero-emission operation and the countdown is under way for large-scale production. The high reliability of purely electric driving on long journeys is being demonstrated in this anniversary year by an unprecedented round-the-world tour with three fuel cell-powered Mercedes-Benz B-Class automobiles the F-CELL World Drive.

However, we intend to make the mobility of the future not only as clean as possible; we are and will remain at the forefront in matters of safety. We are now coming closer to realizing our Vision of Accident-free Driving and whenever an accident is unavoidable, innovative safety systems minimize injury and damage to road users, both within and outside the vehicle. In addition, we are contributing our expertise to the development of a modern transport infrastructure. These accomplishments are made possible by more than a quarter of a million Daimler employees worldwide. In their diversity, they reflect our customers and markets. Outstanding achievement has nothing to do with gender, age, or origin: On the contrary, a wide variety of perspectives and skills provide fertile ground for the production of vehicles that generate enthusiasm among our customers throughout the world. For us, entrepreneurial success and integrity in business practice are two sides of the same coin. With a culture that meets the highest ethical demands, we intend to set new standards: Clean, legally sound business practice is just as important to us as clean, safe products. I cordially invite you to embark on a tour of automotive history on the following pages and to find out more about our latest technologies, concepts, and initiatives. I wish you enjoyable reading!

Dieter Zetsche

As the inventors of the car and the truck, we are passionate about their future for example with the Mercedes-Benz F 800 Style research vehicle. This car demonstrates that we are equally committed to the protection of the climate and the environment and to the safety of our vehicles.

Daimler I The Group 2011 I The Road to Emission-free Driving I 6-7

Milestones in drive technology 1886 1896 1900 1921 1924 1936 1954 1977 1985 1986 1993 1994 1997 2003 2005 2006 2009 2009 2010 2010 The worlds first automobile First truck with gasoline engine First modern automobile Production car with supercharged engine Production truck with diesel engine Production car with diesel engine Production car with gasoline direct injection Production car with turbo diesel engine Electronically controlled 4MATIC four-wheel drive 3-way catalytic converter in series production Oxidation catalytic converter in series production NECAR test vehicle with fuel cell drive Production car with common rail direct injection 7G-TRONIC electronically controlled 7-speed automatic transmission Production truck with BlueTec diesel technology Gasoline direct injection with spray-guided combustion process Production car with hybrid drive and lithium-ion battery Fuel cell car in small-series production BlueDIRECT engines Electric cars and vans with lithium-ion battery in small-series production
The BlueZERO concept makes for environment-friendly electromobility with three different drive configurations.

The Road to Emission-free Driving.

1886

Carl Benz files a patent for his vehicle with gas engine operation on January 29. The Benz Patent Motor Car is the worlds first automobile.

1888

In the production version of the Patent Motor Car, Bertha Benz undertakes the first long-distance journey by automobile. She drives to Mannheim, Heidelberg, Bruchsal, Durlach, and Pforzheim and back.

1895

On March 18, 1895 the first regular public transport service is launched with a gasoline-powered bus between Siegen, Netphen, and Deuz. The worlds first motorized bus is developed by Benz & Cie. in Mannheim.

We shape the future and provide sustainable ideas for the mobility of today and tomorrow.

Daimler I The Group 2011 I The Road to Emission-free Driving I 8-9

Our goal is to reduce the fuel consumption and emissions of our vehicles with an intelligent blend of drive systems to suit all requirements, and to avoid them altogether in the long term.

As the inventor of the car and the truck, Daimler assumes responsibility for their future.

For 125 years, Daimler has been a driving force behind the overall development of road transport from individual mobility by car up to the transport of goods with trucks. We are using this competitive edge in development to secure sustainable mobility in all these areas, for the future as well. Our customers expect safe, comfortable, high-performance vehicles that at the same time are required to be increasingly economical and environment-friendly. As the inventors of the automobile, we are making high investments to meet these demands.

Our vision: an intelligent blend of drive systems. For more then a century, automobiles were operated almost exclusively on the basis of petroleum. In view of dynamically growing global mobility demands, dwindling oil reserves, rising energy prices, and a constant increase in environmental awareness, Daimler is now focusing on made-to-measure solutions to cater to the diverse requirements for mobility in all areas of road transport.

We have set out the key priorities in development in our Road to Emission-free Driving: the ongoing development and optimization of vehicles with state-of-the-art internal combustion engines, further increases in efficiency through tailor-made hybridization, and locally emission-free driving with fuel cell and battery-powered vehicles. For Daimler, this intelligent blend of drive systems is the key to sustainable mobility.

Joining forces to achieve more. One component of the integrated approach of our Road to Emissionfree Driving comprises partnerships with other companies from the fields of technology, energy, and infrastructure, together with the public sector. Initiatives such as the international e-mobility projects, the fuel cell test fleets in Berlin, Hamburg, and Los Angeles, or the car2go car-sharing projects in Ulm, Hamburg, and Austin (Texas) provide the basis for testing new vehicle and mobility concepts in practical operation.

30,000 kilometers around the world in 125 days: The pioneering Mercedes-Benz F-CELL World Drive is being launched in 2011 with three fuel cell vehicles. As part of the H2-Mobility initiative, Daimler is driving forward the establishment of a close-knit network of hydrogen fuel stations.

1896

In September 1896, DaimlerMotoren-Gesellschaft delivers the first truck with internal combustion engine. Four types are available, with payloads ranging from 1.5 to 5 tonnes.

1900

Daimlers chief designer Wilhelm Maybach develops the Mercedes 35 PS, the first modern automobile by current standards.

1906

Mercedes Electrique vehicles with battery-electric drive and Mercedes Mixte hybrid vehicles extend Daimlers model range.

Innovation, not renouncement. The internal combustion engine remains the mainstay of mobility.

Daimler I The Group 2011 I The Road to Emission-free Driving I 10-11

The efficiency of our internal combustion engines will determine how much fuel will be saved over the coming years and what amount emissions can be avoided.

The greatest potential for reducing consumption and emissions is provided by innovative, energyefficient diesel and gasoline engines.

By reason of their high performance, state-of-the-art diesel and gasoline engines will remain the driving force of mobility until well into the future. This applies to individual mobility with passenger cars especially in long-distance travel as well as to public transport and goods transportation by truck. The quality of our combustion engines is therefore the key to how much fuel can be saved over the next few years and the quantity of emissions that can thereby be avoided. The first of three points of focus on our road map is therefore the optimization of vehicles with internal combustion engine. Here too, Daimler is setting store by an intelligent combination of various strategies that help make both passenger cars and commercial vehicles cleaner and more economical and thus fit for the future. Commercial vehicles in focus. With CleanDrive Technologies as part of the Shaping Future Transportation initiative clean propulsion systems and alternative fuels Daimlers commercial vehicles sector is shaping the future of mobility. With BlueTec technology, for instance, efficient diesel engines make for reduced fuel consumption and, thanks to improved combustion and exhaust aftertreatment, ensure lower levels of pollutants. Low-emission, low-noise natural

gas and hybrid drives are a further proven alternative to pure diesel engines in commercial vehicles, especially in city traffic. Already today, more than 400,000 vehicles with CleanDrive Technologies from all the Groups brands are in operation with customers on the roads of the world and are showing the way to attaining an ambitious goal: the zeroemission commercial vehicle. Individual, fast, clean, safe. Our cars stand for comfort, safety, driving pleasure, and environmental compatibility our customers can rely on this in the future as well. New developments, such as the four-cylinder diesel or the latest generation of supercharged gasoline direct injection engines, are showing the way ahead along with the use of alternative fuels. However, the opportunities for optimizing the drive unit do not stop there: Our BlueEFFICIENCY packages unite further fuel-saving features for gasoline and diesel passenger cars. Depending on the model series, these include various measures carried out within the engine and a combination of numerous technologies for reduced body weight. The customized packages are rounded off with low rolling-resistance tires, optimized aerodynamics, and the ECO automatic start/stop function as a precursor to hybridization.

BlueDIRECT engines are convincing with their uncompromisingly lightweight design and consumption optimization.

Bivalent gasoline/natural gas drive combines ecology and economy.

The Mercedes-Benz Actros with BlueTec 5 is the most fuel-efficient 40-tonne truck.

At Mercedes-Benz, BlueEFFICIENCY is the key to efficient mobility.

1924

The worlds first series-produced diesel truck is a five-tonne Benz vehicle with a four-cylinder prechamber diesel engine.

1934

The era of the Silver Arrows begins with the W 25 Grand Prix race car, which drove to victory on its debut on the Nrburgring.

1936

The Mercedes-Benz 260 D is the first series-produced diesel passenger car.

A milestone for increased efficiency: Hybridization made to measure for all mobility requirements.

Daimler I The Group 2011 I The Road to Emission-free Driving I 12-13

Hybrid drives combine combustion engines and electric motors, thus providing the best of both worlds.

The key to greater efficiency and environmental compatibility lies in electrification of the drivetrain. For this purpose, Daimler has developed a modular plug-in hybrid system.

Hybrid drives are an important element of Daimlers strategy for sustainable mobility. Depending on the type of vehicle and driving situation, hybrid vehicles are powered by the internal combustion engine and electric motor either individually or in tandem. Especially in inner-city areas, this can bring about fuel savings of up to 20 percent. The key component in electrification is the energy storage medium. Daimler is the worlds first manufacturer to have succeeded in matching lithium-ion battery technology to the demanding requirements of automotive application and making it ready for large-scale production. Flexibility in passenger cars. Hybrid vehicles with modular electric drive components can further increase the efficiency of optimized internal combustion engines especially in inner-city areas. Which hybrid architecture is the most appropriate in environmental

and economic terms also depends on the size of the vehicle and how it is used. In the passenger car segment, hybrid solutions have been realized from the compact smart to the premium Mercedes-Benz S-Class. The modular hybrid system, which provides a great deal of flexibility in terms of performance and operating range, ensures that driving pleasure is compatible with economy under all circumstances. The range of hybrid solutions from Mercedes-Benz extends from the convenient start/stop function, through the recuperation of braking energy, to purely electric driving. A further variant is plug-in technology, which allows the battery to be additionally charged at a conventional household socket to increase a vehicles electric operating range. A feature shared by all these systems: Fuel consumption decreases, while driving pleasure increases.

The leader in commercial vehicles. In the commercial vehicle sector too, Daimler is pressing ahead with drastically reducing fuel consumption, CO2 output, and other exhaust emissions. These activities are grouped together in the Shaping Future Transportation initiative. Here as well, a key role is played by hybrid technologies, which depending on a vehicles use can be expected to cut diesel fuel consumption by up to one-third. Here too, tailor-made concepts are the key to success. In the truck sector, Daimler is focusing on parallel hybrid drive, in which the vehicle is powered by a combustion engine and an electric motor either separately or in tandem. This currently represents the ideal solution among the competing interests of production costs, dimensions, weight, performance, operating conditions, and energy efficiency, and also allows purely electric driving. With this approach, Daimler received the 2010 German

Sustainability Award for the Mercedes-Benz Atego BlueTec Hybrid. For city buses, series hybrid drive is the premium choice: The internal combustion engine supplies a buffer battery via a generator and operates with optimum fuel efficiency at all times. Thanks to their electric drive, these buses can operate emissionfree in inner-city areas. The battery the key to efficiency. As a core component of hybrid drive technology, Daimler makes use of a battery based on lithium-ion technology; this unit is superior in terms of power output and storage capacity. The major advantages of lithium-ion batteries are their higher energy density and improved electrical efficiency, despite their more compact dimensions and lower weight. The cycle strength of these batteries is particularly high, which makes for a useful life of at least ten years under normal operating conditions.

Over 3,000 Orion VII diesel-electric hybrid buses are proving reliable in customer operation.

The Mercedes-Benz S 400 Hybrid is the first production car The modular hybrid system incorporates innovative approaches to electrification of the powertrain. with a high-performance lithium-ion battery suitable for everyday use. The Mercedes-Benz Atego BlueTec Hybrid 12-tonner is Truck of the Year 2011.

1945

The L 701 three-tonne truck marks the beginning of post-war production at the Mercedes-Benz plants. The 170 V model follows in 1946 in the form of box-body variants, distribution vehicles, and ambulances.

1951

The Gaggenau plant takes over production of the Unimog all-rounder utility vehicle, developed by former aircraft engine specialists in 1946.

1954

With its gullwing doors and new radiator grille, the Mercedes-Benz 300 SL is a design sensation. It sets new standards in efficiency with its innovative gasoline direct injection.

Emission-free driving. Electric vehicles powered by batteries and fuel cells are key elements of sustainable mobility.

Daimler I The Group 2011 I The Road to Emission-free Driving I 14-15

In electrical mobility too, Daimler focuses on customized vehicle concepts. To cater to all mobility requirements, we are taking a number of different routes into the future.

The future has begun. Electric vehicles with batteries and fuel cells have proven their reliability in practice. Locally emission-free driving is already a reality in the urban environment. Daimler is playing a pioneering role in the development of these technologies.

Daimler, the worlds first car manufacturer, is now entering the age of emission-free electromobility with three series-production models. Along with the pioneer among battery-electric vehicles the smart fortwo electric drive the Mercedes-Benz A-Class E-CELL and Mercedes-Benz B-Class F-CELL now also run very quietly and help conserve natural resources. The Mercedes-Benz SLS AMG E-CELL super sports car and the Mercedes-Benz Vito E-CELL city van are likewise showing the way ahead to emission-free driving. With buses and trucks too, Daimler is making a clear statement with models such as the Fuso Canter E-CELL and the Mercedes-Benz Citaro FuelCELL Hybrid. These examples all demonstrate that Daimler is also setting store by customized vehicle concepts in the field of electric vehicles. In order to fulfill all mobility requirements, we are taking various routes into the future. Whether it be with the battery or the fuel cell, electric drive is a key component of our zero-emission driving strategy. Emission-free city driving. By 2009, hundreds of electric smart cars in operation in London had made it clear where the first generation of battery-electric vehicles could represent a viable alternative. In innercity areas, where access restrictions and green zones are no longer the exception, the advantages of locally emission-free, quiet, and highly efficient vehicles come to the fore. In todays new second-generation model, one single battery charge is sufficient to cover a range of 135 kilometers on the New European Driving Cycle (NEDC). This ensures full practicality in city centers. Meanwhile, the Federal Department of Transportation is promoting eight model regions in Germany: The flagship projects for electric mobility in Hamburg, Bremen/Oldenburg, Berlin/Potsdam, Rhine-Ruhr, Rhine-Main, Saxony, Stuttgart, and Munich are being subsidized with 130 million between 2009 and 2011.

The key: energy storage media. Crucial to all electric drive systems from hybrid units to purely electric motors for cars, vans, trucks, and buses are energy storage media that are powerful, safe, and reliable. To secure its leading role in the long term, Daimler has become actively involved in Li-Tec, a subsidiary of Evonic. In addition, a joint venture by the name of Deutsche ACCUmotive GmbH & Co. KG has been founded. This cooperation concentrates on the development and production of lithium-ion batteries specially designed for automotive use. Daimler thus has direct access to the key technology for emission-free driving. Going the distance. In view of their extensive operating range, hydrogen-powered fuel cell cars are also ideal for long-distance travel. They are characterized by emission-free, quiet operation, a high level of driving dynamics, favorable acceleration, and high efficiency. In the passenger car segment, small series of the Mercedes-Benz A-Class F-CELL and the current B-Class F-CELL models have long since been a regular sight on the roads. And the Mercedes-Benz Citaro FuelCELL Hybrid is leading the way into the future of public transport. A trio with potential. With its near-series Concept BlueZERO automobile, Mercedes-Benz has already shown just how versatile electric vehicles can be. The modular design of this ready-to-drive study car makes it possible to install three electric drive systems with different energy sources into the sandwich floor unit familiar from the Mercedes-Benz A-Class and B-Class models. The E-CELL model is powered by batteries alone, the F-CELL variant with fuel cell covers a range of around 400 kilometers with no local emissions, and the BlueZERO E-CELL PLUS car attains a range of up to 600 kilometers in all using a range extender (with an internal combustion engine as a generator) and 100 kilometers in purely electric mode.
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Daimler uses lithium-ion batteries from its own production facilities.

Emission-free in operation, quiet as a whisper, and easy on resources: The new Mercedes-Benz Citaro FuelCELL Hybrid.

The electric vehicle fleet makes for locally emission-free driving thanks to innovative battery and fuel cell technology.

1959

In the Mercedes-Benz Tailfin models, the occupant safety cell with crumple zones is realized in a production passenger car for the first time. Systematic crash tests at the Sindelfingen plant are gradually integrated into vehicle development.

1964

The SETRA from Kaessbohrer is the first bus to include wear-free brakes (retarder).

1965

At the Wrth plant, still the largest truck assembly plant in Europe today, the first truck leaves the production line.

All-round commitment. Extending the infrastructure and supporting mobility initiatives.

Daimler I The Group 2011 I The Road to Emission-free Driving I 16-17

Innovative ideas, sustainable concepts, intelligent visions. Together with our partners we can achieve more.

Whether it be electrical charging points or hydrogen filling stations, intelligent traffic management, or telematics developing the road transportation system of the future calls for concerted commitment.

Daimler not offers only a unique blend of products with a wide variety of drive systems; it is also our responsibility as a company to develop the appropriate background for our mobility concepts. In particular, an infrastructure that is customer-friendly, practical, and affordable can only be successfully developed with a concerted effort on the part of the political sphere, energy suppliers, and the automotive industry. In numerous cooperations and initiatives, Daimler is demonstrating its commitment toward also making the automotive environment fit for the vehicles of tomorrow. Rapid charging. The acceptance and thus also the success of electric vehicles depend not least on a close-knit charging infrastructure. An exemplary solution-oriented approach is the e-mobility Berlin project, which is using intelligent charge management

to create the framework for emission-free driving with battery-powered vehicles. Similar projects have now been launched in further European cities. The new filling stations. The H2-mobility initiative caters to the steadily increasing number of fuel cell vehicles on the roads. Together with further leading enterprises, Daimler has set itself the goal of establishing a comprehensive network of hydrogen filling stations. Daimler has already won several awards for this commitment, such as the ko-Globe (EcoGlobe) in recognition of its sustainable measures for the infrastructure. Sharing mobility. The car2go pilot project in Ulm has given an indication of the benefits provided by modern urban mobility concepts. After registering once, participants were able to hire smart fortwo cars and leave them after use on any of the specially

marked parking spaces. After one year, this initiative has proven so popular that car2go GmbH, a newly formed subsidiary of Daimler AG, is now forging ahead with its international commercialization. Meanwhile, Daimler has developed a further innovative approach to urban mobility by the name of car2gether; this is a Web-based ride-sharing community that processes car pooling requests from drivers and potential passengers by smartphone another way of remaining flexible and independently mobile without a car of ones own. Priority for buses. Public transport is facing a number of challenges, especially in rapidly growing major cities. With the Bus Rapid Transit (BRT) mobility concept, buses travel at short intervals along dedicated lanes with separate traffic light phases. This ensures rapid, comfortable travel even in rush-

hour traffic. BRT is a sustainable concept for the future that Daimler has already successfully implemented in cities such as Istanbul, Nantes, and Bogot. An intelligent infrastructure. Regardless of individual vehicles, an intelligent transportation infrastructure is essential for the traffic of tomorrow. For this reason, Daimler together with other automotive manufacturers, suppliers, and traffic management and telecommunications research experts has already been involved for several years in research projects for intelligent transport. Initiatives such as ACTIVE, Network on Wheels (NoW), and Safe, Intelligent Mobility Test Area Germany (simTD) deal with the networking of vehicles both with each other and with intelligent transport infrastructure.

The car2go mobility concept: In the pilot cities of Ulm, Austin (Texas), and Hamburg a smart can be hired on the spur of the moment anywhere, Buses to the fore: Bus Rapid Transit (BRT) is a successful solution in traffic management. at any time.

The Web-based ride-sharing community car2gether processes carpooling offers by smartphone almost in real time.

1969

The C 111 a laboratory on wheels with a rotary engine and the OE 302 electric test bus celebrate their premiere at the Frankfurt Motor Show. The electric motor is powered by a battery that is charged from a diesel generator.

1972

The new Mercedes-Benz S-Class with a comprehensive integrated safety concept is launched.

1975

1965

Daimler-Benz introduces the first hydrogen test vehicle with a metal hydride tank. It is based on the L 307 minibus.

Daimler I The Group 2011 I The Road to Accident-free Driving I 18-19

Milestones in safety technology 1931 1959 1967 1971 1978 1981 1982 1995 1996 1998 1998 1999 2000 2001 2002 2005 2006 2006 2009 2010 2010 Production car with independent wheel suspension and hydraulic brake system Safety body with crumple zones and hazard-reduced interior Safety steering system with telescopic steering column and impact boss Production car with integral safety concept Anti-lock braking system (ABS) in production cars Airbag in production cars Multi-link independent rear suspension ESP safety system Brake Assist (BAS) The tridion safety cell DISTRONIC adaptive cruise control Active Body Control (ABC) in production cars Lane Assistant and proximity control in production trucks Stability control in production trucks PRE-SAFE preventive occupant protection system Active Night View Assist Intelligent Light System ABA 1 Emergency Brake Assist in trucks and PRE-SAFE brake system in cars ATTENTION ASSIST alertness monitor ABA 2 Active Brake Assist in trucks Active Lane Keeping Assist and Active Blind Spot Assist

The Road to Accident-free Driving.

The new driving simulator at the Mercedes-Benz Technology Center in Sindelfingen. Realistic simulation provides impetus in research and development and helps prevent accidents.

1978

The Anti-lock Braking System (ABS) for the Mercedes-Benz S-Class sedans revolutionizes vehicle safety. ABS also becomes available for Mercedes-Benz commercial vehicles in 1981.

1981

Daimler acquires the heavy-duty truck manufacturer Freightliner and thus enters the U.S. truck sector. Today, Daimler Trucks North America also includes the brands Western Star Trucks, Thomas Built Buses, and Detroit Diesel.

Daimler-Benz is the worlds first manufacturer to introduce the airbag and the seat belt tensioner in production automobiles.

Arriving safely. As the pioneers of road safety, we are continuing further along the Road to Accident-free Driving.

Daimler I The Group 2011 I The Road to Accident-free Driving I 20-21

From the first crumple zone to the vehicle as a thinking partner Daimler has invariably been the pioneer of developments in vehicle and road safety.

Daimler defines safety as a holistic task firmly established as a key element of corporate strategy.

No less than 5.5 billion people throughout the world participate in traffic on a daily basis. We intend to make the future of mobility as safe as possible for these people. As the pioneers of safety, we are continuing along the Road to Accident-free Driving. Daimler defines road safety as a holistic task. In addition to refining and developing safety systems for the benefit of vehicle occupants and pedestrians alike, the challenge for us thus also extends to developing an intelligent transport infrastructure, so that accidents are prevented from occurring in the first place. The pioneer of occupant protection. Bla Barnyi, the father of passive safety, first outlined Daimlers Vision of Accident-free Driving back in the 1950s. One outcome of his endeavors was the rigid passenger compartment with crumple zones, which celebrated its premiere in the W 111 model series in 1959. To this day, the ongoing development of the crumple zone ensures an increasingly safe vehicle interior. The protection of a vehicles occupants is further enhanced with adaptive airbags, belt tensioners, belt force limiters, and sensor-controlled crashactive NECK-PRO head restraints. A unique synergy

of active and passive safety is provided by the PRE-SAFE preventive occupant protection system. If the system detects a critical situation on the basis of information provided by sensors, it initiates reflex measures to protect the driver and passengers. Further groundbreaking features are the passive safety systems developed in the Shaping Future Transportation initiative for Daimlers commercial vehicles. Optimum protection for touring coach drivers and their front passengers in a front-end collision is offered for example by Front Collision Guard (FCG), a standard feature in the Mercedes-Benz Travego and Setra TopClass 400 coaches. Experience counts. Road safety is a holistic responsibility. Daimler endeavors to provide all road users with optimum protection and support in all situations. In the development of active safety systems for risk prevention and accident mitigation, Daimler employs a Real Life Safety philosophy based on real accidents. We have been investigating accidents on German roads since 1969. These findings provide important impetus for the development of new safety technologies.

Real and virtual safety tests pave the way for accident-free driving.

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1982

The multi-link independent suspension, still regarded today as the optimal rear-axle configuration, is introduced in the new Mercedes-Benz compact class.

1986

The closed-loop three-way catalytic converter for emission reduction becomes a standard feature in all gasoline-engined Mercedes-Benz passenger cars.

1987

Daimler-Benz AG establishes Mercedes-Benz Finanz GmbH and thus provides vehicles, leasing, and financing all from the one source.

1989

The first automatically extending rollover bar ensures safety in an overturning sports car.

1993

Mercedes-Benz offers the first integrated child seats for the rear seat bench.

The vehicle as an intelligent partner. The driver is supported by radar and camera-based systems.

Daimler I The Group 2011 I The Road to Accident-free Driving I 22-23

With assistance systems, Daimler is giving its vehicles senses that interact in a network and exchange data.

According to independent studies, the interaction of modern radar and braking technology prevents around 36 percent of all rear-end collisions on German expressways.

Modern, convenient driver assistance systems make it easier for the driver to concentrate on the task at hand. And keeping drivers in top physical shape is crucial to accident prevention. By means of radar and sensor-based assistance systems, Daimler is giving vehicles senses for intelligent reflex reactions, thus transforming them into thinking partners. Reliable radar. Daimler strategically uses radar to monitor a vehicles surroundings, largely because a radar-based system can be used under almost all weather conditions and is not highly susceptible to interference. The DISTRONIC PLUS proximity control feature maintains the car at a preselected distance from the vehicle in front, and Brake Assist PLUS reduces its speed and brings it to a halt if the traffic situation so requires. The PRE-SAFE preventive occupant protection system for passenger cars initiates hard braking, which can considerably reduce the severity of an accident. If the driver reacts in time, Brake Assist PLUS builds up the required braking pressure within a fraction of a second. Blind Spot Assist, developed by Mercedes-Benz, makes use of radar technology to monitor the area immediately adjacent to and behind the vehicle; it warns the driver if a lane-changing maneuver would be too dangerous. Active Brake Assist and adaptive cruise control in trucks and coaches provide electronic support for commercial vehicles. The new emergency braking feature Active Brake Assist 2 for the heavy-duty Mercedes-Benz Actros trucks now also initiates braking if stationary objects are detected, as in unexpected traffic jams on expressways. This radarcontrolled systems key advantage is that it remains effective at speeds of 0 to 89 km/h under all weather and visibility conditions.

The camera: an additional eye. Around one in six accidents in Germany are the result of vehicles veering off the road. Help is at hand here in the form of Lane Departure Warning in cars and trucks, and the Lane Assistant (SPA) in buses. Adaptive High-beam Assist improves vision for passenger car drivers: This systems camera monitors the traffic scenario, and by means of an intelligent image-processing algorithm it can not only recognize other illuminated vehicles, but also calculate their distance. A world premiere in the new Mercedes-Benz CLS is Active Night View Assist PLUS, with a spotlight feature that highlights potential hazards in the drivers immediate field of vision by identifying people on the road ahead and marking them with a flashing light. Nevertheless, the responsibility still rests with the driver. Driver fitness safety is part of our companys safety philosophy. This begins with the dimensional concept of the interior, extends to all aspects of suspension, air conditioning, seating, and noise comfort, and includes the development of intelligent assistance systems. Physiological measurements of typical stress indicators and psychologically-based driver interviews are also carried out before and after test drives. On board a rolling research laboratory the so-called Mind-Lab measurements based on neurophysiological methods provide insights into cognitive, subconscious behavior; these findings cannot be influenced by the driver. Evaluation of all this data helps to constantly improve assistance systems; after all, it is always a human who sits behind the wheel. Professional training courses for car and commercial vehicle drivers are therefore a further important element of accident prevention.

Networked assistance systems such as Blind Spot Assist transform vehicles into thinking partners.

Thanks to Active Night View Assist Plus with spotlight function, hazards can be detected earlier.

The new Active Brake Assist 2, which helps prevent front-end truck collisions, has received the FuturAuto 2011 award.

Thanks to the wide-angle integral mirror with integrated camera-aided backup assist, the driver has an overview of hazards behind the vehicle.

1994

At its Ulm Research Center, Daimler-Benz presents a fuel cell vehicle by the name of NECAR (New Electric Car). This is followed by the NEBUS fuel cell bus in 1997.

1995

Mercedes-Benz introduces the Electronic Stability Program (ESP) in the S-Class and the SL. This active safety system is included in all Mercedes-Benz passenger car model series by 1999.

1996

Brake Assist (BAS) reduces braking distances in hazardous situations: If the driver brakes too hesitantly at a critical moment, BAS automatically increases the braking force.

1997

With the CDI diesel engines, Mercedes-Benz sets new standards in agility and efficiency.

Symbiosis. Safe vehicles go hand in hand with an intelligent infrastructure.

Daimler I The Group 2011 I The Road to Accident-free Driving I 24-25

Daimler is leaving no stone unturned in enhancing both the safety of its vehicles and the success of the entire transport system these two objectives go hand in hand.

Our research enAlready today, our research and development engicompasses trends, neers are giving thought to safe driving in the future customer require- and not only in connection with innovative vehicles. ments, and the Daimler is joining forces with specialists from the demands placed automotive and telecommunications industries, on tomorrows along with traffic management experts. This synergy mobility. is being concentrated under the umbrella of the AKTIV research initiative to enhance safety and efficiency in road transport.

Intersections as accident hot-spots. Intersections are the most frequent location of accidents in innercity traffic. Driver assistance systems can provide greater safety here by relieving the burden on the driver and warning him or her of impending danger in good time. For this reason, Daimler has been advancing the development of basic technologies for intersection assistance systems as part of the AKTIV research initiative.

Communication is crucial. Focused, timely, comprehensive information for all road users on traffic flow and hazardous situations is indispensable for road safety and the mobility of the future. Development is therefore focusing on technologies that enable communication both among vehicles and between individual vehicles and the infrastructure. The transport of the future will be characterized by the exchange of information between public and private partners.

The future starts today. The Experimental Safety Vehicle (ESF) program dates back to the early 1970s. It was in these vehicles that Daimler developed almost all major systems for improving active and passive safety. The current ESF 2009 likewise shows new, unconventional approaches to enhancing vehicle safety and provides detailed insights into current development projects.

Driver fitness: To further improve assistance systems, scientists investigate driver behavior patterns in the Mind-Lab mobile research laboratory.

The ESF 2009 experimental safety vehicle demonstrates the latest advances toward the Vision of Accident-free Driving.

1998

The patented tridion safety cell of the new smart provides large-scale protection in a small car.

Orion hybrid buses begin regular-service trial operation in New York, where more than 1,600 buses of the Orion brand are on the roads today with diesel-electric hybrid drive.

Mercedes-Benz offers 2000 Assistant and adaptivethe Lane proximity

2002

control for series-production trucks. Telligent stability control, the system corresponding to ESP, becomes available in 2001.

Mercedes-Benz once again revolutionizes driving safety with the PRE-SAFE preventive occupant protection system.

Daimler I The Group 2011 I People Shape the Future I 26-27

People Shape the Future.

For our customers, the name Daimler stands for fascinating automobiles and groundbreaking mobility technology. For us, it also stands for the people who work here and who with their knowledge, enthusiasm, and diversity constitute the driving force of our success; it also means promoting the potential of each and every employee and giving shape to diversity within the Group. Cooperation between young and old, men and women, people of different educational backgrounds, nationalities, cultures, and physical constitutions generates vehicles that meet with enthusiasm throughout the world. As an employer, it is important to us that we provide our employees with opportunities for development in their professional and personal lives, in accordance with their individual needs and skills. We meet the challenges facing a modern enterprise with regard to work-life integration and flexibility of work schedules, and accommodate the various needs of the company and our employees. With excellent opportunities for basic and advanced training, we are making a significant contribution toward education, society, culture, and science as a global enterprise and an integral part of society.

2003

Mercedes-Benz fuel cell vehicles are subjected to a large-scale fleet test on three continents: 36 city buses based on the Mercedes-Benz Citaro and 60 A-Class F-CELL cars cover around 4.4 million kilometers by 2009.

2004 Freightliner vans with hybrid drive commence

everyday operation in the United States.

2005

Mercedes-Benz delivers the first Actros heavy-duty trucks with BlueTec technology, the new generation of diesel engines with optimized combustion and exhaust gas aftertreatment.

We bear responsibility: for the mobility of the future and for the future of our employees.

Daimler I The Group 2011 I People Shape the Future I 28-29

Only those who embrace and promote the competence and talent of all individuals, regardless of origin, gender, age, or culture, can successfully put the skills of these people to use in every phase of life.

As an attractive employer, Daimler intends to remain the company of choice in the quest for the best technology.

Mobility requirements, and thus also the desires and needs of all our customer groups, are subject to constant change. For this reason, it is always new, innovative ideas and visions that have made the Daimler Group what it is today: a leading global provider of premium automobiles, the worlds largest manufacturer of commercial vehicles, and a driving force for future mobility concepts. Our employees are shaping our future. In their wide diversity they reflect our markets and are our most important competitive advantage. A career boost right from the start. Investing in young talent is investing in the future. CAReer, the Group-wide program for young graduates and professionals with initial practical work experience, provides the ideal start to a long-term career with Daimler. Participants from over 30 nations about 35 percent of whom are women participate in a variety of projects for a period of twelve to 15 months and get to know the company very well. CAReer is internationally based and secures pole position worldwide for Daimler in the labor market. However, it is not only technical competence that counts. With its College Knowledge scheme, Daimler also offers seminars for strengthening social skills.

First insights. Interns, too, experience the working of our global enterprise at close hand. Whether they be school pupils or university students, interns are involved in important processes and take on responsible tasks. The Daimler Student Partnership study program, which has already received the Internship Award several times, focuses on the promotion and development of the individual participants, who receive personal coaching and are made fit to embark on a successful career with practical assignments both within Germany and abroad. Experience welcome. Whether in business management, controlling, production, or any other sector: Entrepreneurship, communication skills, and team spirit are important values that are required of future Daimler employees along with professional qualifications. The Learning on the Job training program provides an uncomplicated introduction to employment and gives participants the opportunity to rapidly contribute and deepen their own knowledge. Promoting potential. Preparedness to undergo lifelong learning is indispensable in our rapidly changing world. LEAD (Leadership Evaluation And Development), a planning tool for individualized employee promotion, supports employees throughout the world in their further development. We also offer many opportunities for specialist and personal professionalization.

A variety of talents and viewpoints, but a shared goal: Producing the worlds best automobiles.

Our employees are characterized by high qualification, communication skills, and team spirit.

Pioneering achievements are the fruits of all-encompassing exchange between the generations.

2006

Mercedes-Benz presents the PRE-SAFE brake system, which is available for trucks and buses as Active Brake Assist.

The Fuso Canter Eco Hybrid enters production as the worlds most environment-friendly light truck.

2007

Front Collision Guard (FCG) for buses affords protection in frontal impacts.

The right blend makes all the difference. Diversity management at Daimler opens up new horizons.

Daimler I The Group 2011 I People Shape the Future I 30-31

Diversity is invariably superior to monoculture. It is fertile ground that ultimately breeds success. Diversity is a basis of our economic prosperity.

All employees should be able to find their own niche in our mobility concepts. We achieve this with a blend of employees that reflects the diversity of our markets.

As a pioneer and pacemaker, Daimler will continue to play a leading role in diversity management. For us, it goes without saying that all management staff must actively secure diversity within their spheres of responsibility. For a number of years, diversity management has been one of the LEAD criteria for evaluating the performance and potential of Daimlers management staff. The inclusion of qualitative and quantitative diversity goals in target agreements fosters the Group-wide development of diversity competence: We see Daimlers rich diversity as a chance to achieve more together.

Diversity is more. The diversified nature of our staff is the driving force with which we intend to move on together toward greater accomplishments in the future as well. The experience, perspectives, and skills of our employees reflect the diverse nature of our customers, suppliers, investors, and the environment. Outstanding achievement is not concerned with gender or origin. Each and every person has a personal profile of his or her very own. We respect this and put to advantage the creative synergies that result from a wide variety of expertise and perspectives. The promotion of women is the prime focus of our diversity management; but dimensions such as multiculturalism and an aging society likewise demonstrate that we adopt a broadly based approach to diversity.

Diversity management is a competence in leadership, communication, and cooperation that is locally, regionally, and globally established and exercised at Daimler not only because it is politically correct, but because it brings social and economic benefits.

Individuality counts. The diversity of modern forms of living is lending increasing importance to the balance between work, family, and private life. We are taking account of this development with a variety of flexible working time models and with our comprehensive childcare offer at our sternchen (little star) day nurseries. At Daimler, no parent is now faced with the alternative family or job. We also regard demographic transition as both a challenge and an opportunity.

Diversity in all its facets is an important component of our corporate culture and one of the pillars of our success.

2008

The pilot phase of the car2go mobility concept is launched in Ulm. Today, car2go is used by 20,000 people. The city of Austin (Texas) has now also introduced this successful concept; Hamburg is to follow in 2011.

2009 e-mobility Berlin, the worlds largest field trial involving

electric cars, starts with vehicles from Daimler.

Mercedes-Benz launches the S 400 HYBRID on the market the first automobile with hybrid drive and lithium-ion battery.

ATTENTION ASSIST recognizes driver fatigue; the PRE-SAFE brake system autonomously initiates emergency braking in dangerous situations; and Night View Assist PLUS detects pedestrians in the dark reliable helpers in the Mercedes-Benz E-Class.

Social responsibility: for us, a global opportunity.

Daimler I The Group 2011 I People Shape the Future I 32-33

It is our aspiration to reconcile economic, environmental, and social factors, and thus fulfill our social obligations.

As a good corporate Our social responsibility begins with our more than citizen and a global- 260,000 employees but it does not end there by ly active enterprise, any means. Our presence in many countries around Daimler is looking the world gives us the chance to play a role in shaping beyond the confines the social environment and promoting dialogue of the Group and is between cultures. Our aspiration to reconcile ecofostering positive nomic, environmental, and social factors meets with and sustainable acknowledgment: Daimler has once more earned social development. prime investment status in the ratings of oekom research. We see this as confirmation of our continuing strategy of sustainable and socially responsible economic management. Tradition obliges. Our leading position as the pioneer of automotive technology entails the responsibility to treat sustainable mobility, environmental protection, innovation, and safety as the most important challenges facing our company. From research and development through to production, we focus on efficient use of resources, and on reducing emissions and noise. In 2010, Daimler for the seventh time presented its Environmental Leadership Award (ELA) for pioneering projects in the development of environmental protection and sustainability within the Group. The numerous projects submitted by international teams from all corporate divisions are representative of our holistic approach to environmental protection and sustainability. Young talent is our future. Bearing responsibility also means securing young talent in the long term. With Genius, an education initiative open to children and adolescents throughout Germany, Daimler therefore intends to provide young people with insights into future technologies and professions in the automotive industry, thus arousing their interest in engineering careers. Genius the Young Knowledge Community focuses above all on mobility for the future. With numerous activities, partnerships, and its own Internet site, this initiative addresses not only children and adolescents, but also parents and teachers.

Safety through education. Since 2001, we have prepared more than 1.3 million children for road traffic with the MobileKids safety initiative. Here too, we have a responsibility to protect the most vulnerable of all road users. The initiative is centered on the topics of road safety and the future of mobility, which are individually treated for children aged six to ten years and for adults. The objective is to integrate road safety and accident prevention into the everyday lives of parents and children. MobileKids shows that state-of-the-art road safety education and behavioral training can be fun. A combination of virtual and real training is provided for example by the Safety Map, which makes children together with their parents consciously aware of the various dangers of road traffic and helps them to find the safest route to school or kindergarten. This playful approach is also supported by the Childrens Traffic School, which opened in April 2011 in cooperation with Ravensburger Spieleland. Helping, supporting, driving forward. In our role as a corporate citizen, we support numerous initiatives through donations and sponsorships. We apply high quality standards to our commitment and have created transparent structures and clear responsibilities for the granting of funds. At the focus of our activities in this field are the promotion of science and education, support of charitable projects, and disaster relief. We also honor private commitment. This year, Daimler with its We move it! initiative is supporting 125 social and environmental projects for voluntary employee involvement with donations of up to 5,000 in each case. With our sponsorship activities we are promoting sustainable development in key areas of social responsibility such as education, the environment, the arts, and culture.

Providing insight and inspiration. With its Genius education initiative, Daimler is arousing young peoples interest in engineering careers.

Children are our future. The MobileKids initiative provides road safety education making sure they arrive safe and sound.

2010

With the smart electric drive, the Mercedes-Benz A-Class E-CELL and B-Class F-CELL, the Mercedes-Benz Vito E-CELL, and the Fuso Canter E-CELL, Daimler is leading the way to an emission-free future.

The new BlueTec engines from Daimler Trucks meet the NAFTA countries emissions standards, the most stringent in the world.

With innovative safety technology such as the traffic jam assistant, a new design, and a future-proof drive concept, the Mercedes-Benz F 800 Style research vehicle provides insights into the automobile of tomorrow.

Integrity and justice are core components of our corporate culture.

Daimler I The Group 2011 I People Shape the Future I 34-35

No business deal in the world is worth putting our companys reputation at stake.
Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars

Integrity, passion, respect, and discipline are values that we strive to uphold today and in the future.

As a global enterprise, we are faced with directives and laws that are becoming increasingly demanding and complex. In order to not only meet these requirements, but also to set new standards in this area, Daimler has created a Board of Management portfolio by the name of Integrity and Legal. Dr. Christine Hohmann-Dennhardt, who heads this sector, is responsible among other things for global legal and compliance organization, business ethics, and the sustainable anchoring of integrity and compliance throughout the Group. As the inventors of the car and the truck, we aspire to promoting a corporate culture that not only fulfills legal requirements but also meets the highest ethical standards. After all, our companys reputation is one of our greatest strengths, which we must not and will not put at risk.

Economic success can only be sustainable if it is attained legally and by acceptable means. It is our aspiration to achieve excellence honestly and in a fair manner. We expect this of all our employees. Proper conduct is also a prerequisite for trustworthy partnership and cooperation. We therefore also require fully compliant behavior on the part of our business partners. For Daimler, integrity is not an option but an integral and permanent element of our corporate culture. Just what does compliance mean in this context? By compliance, we mean adherence to all applicable legislation, rules, and regulations along with the corresponding internal guidelines. We can only establish a sustainable culture of compliance if each and every individual internalizes the rules and assumes responsibility. Business practice characterized by integrity is closely linked with sustainable growth; after all, value communities are ultimately valueadded communities.

We are honest, fair, and trustworthy. Integrity is one of our four corporate values.

2010

Active Lane Keeping Assist, Active Blind Spot Assist, and the highly efficient BlueDIRECT engines celebrate their debut in the new-generation Mercedes-Benz CL-Class.

Mercedes-Benz presents the E-CELL SLS AMG super sports car prototype with purely electric drive.

2011

To mark the occasion of 125! years inventor of the automobile, Daimler presents the sculpture Aesthetics 125 and launches the F-CELL World Drive with three B-Class F-CELL cars.

Daimler I The Group 2011 I Overview of the Divisions I 36-37

Daimler AG: Overview of the Divisions.

Daimler stands for strong brands with high-quality products. With the divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services, we are the leading producer of premium cars and the largest manufacturer of commercial vehicles with a global reach. With Daimler Financial Services, we extend our range with all-round vehicle-related financial services. Mercedes-Benz Cars: The products range from high-quality small cars to premium automobiles and luxury sedans. Daimler Trucks comprises six strong vehicle brands with 33 manufacturing locations worldwide for trucks and school buses. This sustainably secures mobility in the transportation sector. Mercedes-Benz Vans produces vans in weight categories from 1.9 to 7.5 tonnes at seven locations in Germany, Spain, the United States, Argentina, and Vietnam. Daimler Buses is the worlds leading manufacturer of omnibuses over eight tonnes. The product range of Daimler Buses comprises urban and interurban buses, touring coaches, and chassis. Daimler Financial Services provides customized financing solutions that promote the worldwide sale of vehicles from the Daimler Group.

The Daimler Group. With innovations and expertise, we are setting global standards for the future.

Daimler I The Group 2011 I Overview of the Divisions I 38-39

The Daimler brands: Mercedes-Benz Cars: Mercedes-Benz, smart, Maybach Daimler Trucks: Mercedes-Benz, Fuso, Freightliner, Western Star, Thomas Built Buses, BharatBenz Mercedes-Benz Vans: Mercedes-Benz Daimler Buses: Mercedes-Benz, Setra, Orion As the pioneer of automotive engineering, we are shaping the future of mobility today. The companys founders, Gottlieb Daimler and Carl Benz, wrote history with the invention of the automobile in 1886. 125 years later, in the anniversary year 2011, Daimler AG is one of the most successful automotive enterprises in the world. With the divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services this automotive producer is one of the largest manufacturers of premium passenger cars and the biggest globally operating producer of commercial vehicles. Daimler Financial Services offers a full range of financial solutions in the areas of financing, leasing, insurance, and fleet management. As the pioneer of automotive engineering, Daimler is still shaping the future of mobility today. The Group sets store by innovative and green technologies and safe, top-quality automobiles that fascinate and inspire its customers. In the development of alternative drive systems, Daimler is the only carmaker to invest both in hybrid drive technology and in the electric motor and the fuel cell in order to pave the way for zero-emission driving in the long term. For Daimler, living up to its responsibility toward society and the environment is both an ambition and an obligation. As a company committed to excellence, we provide solutions for the automotive requirements of today and tomorrow with our unique blend of products, breakthrough technologies, and customized services.

Research at the Mercedes-Benz Technology Center in Sindelfingen: Tests in the driving simulator and climate tunnel.

The Design Studio in Palo Alto, California: Setting the standards for the car of tomorrow. All systems go: Large-scale production of the smart electric drive in Hambach.

Commercial vehicles with alternative drive systems at the Mannheim plants Competence Center for Emission-free Mobility (KEM).

Mercedes-Benz Cars. Automobiles of premium quality.

Daimler I The Group 2011 I Overview of the Divisions I 40-41

For 125 years, the automobile has been the embodiment of fascination, freedom, and driving pleasure. Mercedes-Benz stands for the unconditional will to shape the future of the automobile.

Gottlieb Daimlers maxim The best or nothing is reflected in our unique product range. Mercedes-Benz: The three-pointed star symbolizes top-level automotive manufacture like no other brand. Mercedes-Benz vehicles underscore this producers leading position with regard to fascination, perfection, design, and responsibility for sustainable mobility. With initiatives in the areas of sports, lifestyle, and

fashion, the brand is also directly perceived in further spheres of life by customers and other interested parties. smart: This trendsetting compact car is represented in more than 40 markets throughout the world. It stands for environmental awareness and sustainability, and combines innovative technology with urban mobility.

Maybach: The high-end luxury sedans from Maybach are the expression of premium quality in the luxury class. It provides more than two million customization options to meet the needs of the most discerning customers. Made by hand, each and every vehicle is entirely unique a masterpiece in aesthetics, perfection, and elegance.

Maximum safety with optimum driving pleasure: The new Mercedes-Benz SLK.

The new Mercedes-Benz C-Class offers spaciousness, style, and sportiness.

Cultivated sportiness in a unique design: The new Mercedes-Benz CLS.

The smart promises fun, with a cult character.

Maybach: Each and every vehicle is a unique representative of the luxury class.

Daimler Trucks. Six brands under the one roof: Sixfold competence in transportation.

Daimler I The Group 2011 I Overview of the Divisions I 42-43

The market for efficient, reliable, and environment-friendly commercial vehicles is booming. We build them.

The world of commercial vehicles would be unthinkable without these six strong, independent vehicle brands. Together they stand for superior quality. Mercedes-Benz: First-class product and service quality, economy, reliability, and sustainability these are all promised by the motto Trucks you can trust in Europe and Latin America. Mercedes-Benz offers individualized and reliable solutions in the mediumand heavy-duty truck segments. Freightliner: The light- and heavy-duty trucks manufactured by Freightliner Trucks, the largest division of Daimler Trucks North America, cover a broad spectrum of applications in the commercial vehicle segment.

Western Star: The heavy-duty Western Star trucks are distinctively styled premium vehicles that have left their mark on the special, construction, and longdistance transportation sectors in North America. They are particularly suitable for difficult terrain and are thus the ideal solution for die-hard truckers. Thomas Built Buses: Thomas Built Buses, the leading manufacturer of school buses in North America, has stood for innovative design, safety, and the highest level of quality ever since 1916. Fuso: The Mitsubishi Fuso Truck and Bus Corporation excels worldwide as a center for state-of-the-art hybrid technology and has an extensive vehicle range. Fuso is highly regarded for its quality-consciousness, economy, and customer-orientation.

BharatBenz: The introduction of BharatBenz in February 2011 as the Groups fifth truck brand reinforces Daimler Trucks commitment in India and provides the basis for the launch of a new local generation of trucks. This brand comprises an extensive range of trucks in the weight categories from 6 to 49 tonnes. Detroit Diesel: Based in Detroit, Michigan, Detroit Diesel is the world market leader in top-level highperformance diesel engines. The products provide highly reliable service in everyday commercial operations worldwide and are the ideal solution for commercial vehicles.

21379 Bharatbenz Final Logo with brandmark

Impressive reliability and economy, together with exemplary comfort and safety, make the Mercedes-Benz Actros the ideal partner for any transport task.

The Mercedes-Benz Atego BlueTec Hybrid is the perfect synthesis of environmental protection and economy.

Freightliner M2e Hybrid: Over 1,000 hybrid commercial vehicles have already left the production lines in the United States.

The new Fuso Super Great has the lowest level of pollutants in its category in Asia.

Thomas Built Buses is a synonym for the safest school buses in North America.

Mercedes-Benz Vans. The versatile, multifunctional transport specialists that cater for all requirements.

Daimler I The Group 2011 I Overview of the Divisions I 44-45

The products from Mercedes-Benz Vans are convincing with their superior technology and economy in distribution transport and leisure-time use.

Four model lines ensure customer-friendly solutions for unmatched versatility with high performance in a large number of versions. Mercedes-Benz Vito: The Vito has been selected Courier, Express, and Mail Van of the Year in the mid-size van segment for the fifth time in succession. It is available as a van, a station wagon, or the Mixto version. It is also a regular sight on the streets of London, where it is the only competitor to the traditional black cabs.

Mercedes-Benz Sprinter: The Sprinter van series is available in the NAFTA region under the Freightliner and Mercedes-Benz brands. The Sprinter, which incorporates state-of-the-art technology, is esteemed for its longevity and its low-emission engines for which it has been voted Courier, Express, and Mail Van of the Year several times in its category of up to 3.5 tonnes.

Mercedes-Benz Vario: The Vario light truck is available as a station wagon, panel van, or pickup, as a dump truck or with double cab. With with a permissible GVW ranging from 5.99 to 7.49 tonnes, these vehicles ensure reliable and efficient transport even of large volumes of goods. Mercedes-Benz Viano: This vehicle offers almost unlimited possibilities a choice of three equipment lines and three lengths with a number of different engines lend the Viano a highly distinctive character.

Robust, hard-wearing, and reliable: The new Mercedes-Benz Vito with new economical engines and BlueEFFICIENCY technology.

The Mercedes-Benz Sprinter is once again Courier, Express, and Mail Van of the Year.

Powerful and versatile even for large transport requirements: The Mercedes-Benz Vario.

The Mercedes-Benz Vito E-CELL the first van available ex-factory with no local emissions. The new Mercedes-Benz Viano sets standards in comfort and efficiency.

Daimler Buses. The world leader in the bus sector is making new departures in environment-friendly transport.

Daimler I The Group 2011 I Overview of the Divisions I 46-47

The vision of a green future in passenger transport is already a reality: Our hybrid and fuel cell buses are highly convincing solutions in North America and Europe.

All three brands are united by outstanding safety, superior comfort, and excellent economy. Mercedes-Benz at the forefront of technology, offers an extensive range of buses. Its highly professional global sales structure makes for solution-oriented, responsible customer service throughout the world.

Setra buses are Best in Class and meet the highest standards. Comfort, individuality, and quality are the salient features of these vehicles. Setra sets the course in technology, equipment, and design and provides high standards of safety, efficiency, and a comprehensive range of services.

Orion is the world leader in hybrid buses. This is the brand to trust in the North American market: For decades, more than 230 towns and major cities in the United States have been putting their trust in the high reliability of Orion buses. OMNIplus is the services brand for buses and touring coaches from Mercedes-Benz and Setra. Bus specialists throughout Europe provide a wide variety of customer-oriented services and benefits.

The Mercedes-Benz CapaCity is proving popular as a comfortable, rapid city bus with high, efficient capacity.

The Mercedes Benz Citaro The Mercedes Benz Travego is one of the worlds safest touring coaches. Setra has been providing safe travel and maximum comfort for all of 60 years. FuelCELL Hybrid is the latest generation of zero-emission buses.

The new generation of the Orion VII Hybrid city and interurban bus excels with its reduced emissions and optimal engine management.

Daimler Financial Services. Excellent solutions and financing concepts that fulfill automotive dreams worldwide.

Daimler I The Group 2011 I Overview of the Divisions I 48-49

Long-term success requires not only fascinating automobiles, but also first-class services and financial solutions.

Daimler Financial Services AG provides excellent, tailor-made financing and insurance services worldwide. Some 7,000 employees in more than 40 countries currently serve almost 2.5 million contracts with a combined value of 64 billion.

A formula for success: Premium services under one roof. Daimler Financial Services finances and leases more than one in three vehicles from Daimlers global production volume. It concludes a lease or finance contract for a vehicle of the Group every 30 seconds. The divisions range of services comprises financing, leasing, insurance, fleet management, and banking.

In close cooperation with the Daimler brands, Daimler Financial Services AG reinforces customers attachment to the vehicle brands.

A competent partner for customers and dealers, Financial Services offers comprehensive consultancy solutions.

The Mercedes-Benz Bank helps private customers fulfill their automotive dreams through financing or leasing.

Daimler I The Group 2011 I 50-51

Visions fuel the future. Our developers and designers have them. With foresight, they create innovative solutions that combine environmental awareness and safety with driving pleasure. The Mercedes-Benz sculpture Aesthetics 125, for example, hints at the shape of things to come in vehicle design.

The future has already begun. Whatever developments mobility may undergo through the coming decades, it is founded on a vision born of passion 125 years ago. The pioneering spirit, boldness, and innovative power of that era continue to drive us forward today. As the inventors of the car and the truck, we are meeting the mobility requirements of the future with cutting-edge technologies and mobility concepts that benefit our environment and our society to an equal extent.

Daimler I The Group 2011 I Daimler at a Glance: Key Figures

Daimler at a Glance: Key Figures.

Daimler passenger cars. Fuel consumption* and CO2 emissions** .

* The figures shown for fuel consumption and CO2 emissions were obtained in accordance with the prescribed measuring process (Directive 80/1268/EEC in the currently applicable version). The figures do not refer to a specific vehicle and do not constitute part of the product offer. They are provided solely for the purpose of comparing different models.

** Figures according to Directive 92/21/EC, version 95/48/EC (curb weight with fuel tank 90% full, driver, 68 kg, and luggage, 7 kg) for standard-specification vehicles. Optional extras and accessories will generally increase this figure and reduce the payload capacity accordingly.

Daimler Group

2010

2009

2010 / 2009 % change +24

1

Divisions
Mercedes-Benz Cars Revenue (amounts in millions of euros) Unit sales Employees (December 31) Daimler Trucks Revenue

2010

2009

2010 / 2009 % change urban

3

Fuel consumption extra-urban combined

CO2 emissions combined [g/km] minimum maximum

Amounts in millions of euros Revenue Western Europe thereof Germany NAFTA thereof United States Asia thereof China Other markets Employees (December 31) Investment in property, plant, and equipment Research and development expenditure thereof capitalized EBIT Net profit, loss Earnings, loss per share (in ) Total dividend Dividend per share (in ) 1,971 1.85 0 0.00 1,373 7,274 4,674 4.28 1,285 -1,513 -2,644 -2.63 4,849 4,181 19,659 9,094 16,042 260,100 3,653 12,435 4,349 10,651 256,407 2,423 97,761 38,478 19,281 23,582 20,216 78,924 36,458 18,788 19,380 16,569

53,426 1,276,827 96,281

41,318 1,093,905 93,572

+29 Vehicles +17 +3 Mercedes-Benz Cars smart A-Class

[l/100 km] or [m /100 km] according to Directive 80/1268/EWG minimum maximum minimum maximum minimum maximum

+6 +3 +22 +22 +58 +109 +51 +1 +51 +16 +7

6.8 5.3 6.4 6.2 7.5 6.6 7.8 9.3 13.5 11.0 13.5 19.9 10.6 9.6 7.2 11.1 19.3 10.3 10.7 20.4 14.5 18.8 22.6 21.8 21.8 17.7 21.7 19.9 24.1 18.8 14.6 19.0 21.4 24.6 3.8 4.1 4.0 4.5 4.2 5.4 5.3 7.2 5.7 6.8 9.3 6.7 6.4 5.1 7.5 12.0

4.6 6.6 6.8 9.6 7.8 9.3 9.9 10.0 9.9 8.8 9.7 9.3 12.2 10.2 8.5 10.8 12.7 11.8 4.4 4.9 4.8 5.6 5.1 6.0 6.8 9.5 7.7 9.3 13.2 8.4 7.6 5.8 8.9 11.3

5.4 8.1 8.2 13.6 10.2 12.8 14.5 14.3 14.3 12.0 14.1 13.2 16.5 13.4 10.8 13.8 15.9 16.4

87 116 135 127 141 133 159 177 224 182 217 308 224 199 153 235 299 350

124 192 197 316 239 299 345 340 334 288 333 308 392 311 251 322 378 390

24,024 355,263 71,706

18,360 259,328 70,699

+31 +37 +1

(amounts in millions of euros) Unit sales Employees (December 31) Mercedes-Benz Vans Revenue (amounts in millions of euros) Unit sales Employees (December 31) Daimler Buses Revenue (amounts in millions of euros) Unit sales Employees (December 31) Daimler Financial Services Revenue (amounts in millions of euros) Employees (December 31) 6,742 6,800 -1 12,788 11,996 +7 39,118 17,134 32,482 17,188 +20 -0 4,558 4,238 +8 224,224 14,557 165,576 15,226 +35 -4 7,812 6,215 +26

B-Class C-Class CLC-Class E-Class CLS-Class S-Class CL-Class SLK-Class SL-Class SLS M-Class R-Class GLK-Class GL-Class G-Class Maybach Mercedes-Benz Vans Viano Vito Sprinter

1: Adjusted for the effects of currency translation and changes in the consolidated group, increase in revenue of 19%.

8.8 8.4

16.5 16.5 20.0

6.4 6.1

9.5 9.5 11.5

7.2 6.9

12.1 12.1 14.6

190 182 231

284 284 348

As an automotive pioneer, Daimler continues to shape the future of mobility: The Group applies innovative and green technologies to produce safe and superior vehicles which fascinate and delight its customers. With the development of alternative drive systems, Daimler is the only vehicle producer to invest in all three technologies of hybrid drive, electric motors, and fuel cells, with the goal of achieving emission-free mobility in the long term. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services, the Daimler Group is one of the largest producers of premium cars and the worlds biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial solutions including financing, leasing, insurance, and fleet management. The Group is listed on the stock exchanges in Frankfurt and Stuttgart.

The above table shows the fuel consumption and CO2 emission levels of all model series available in Germany at the time of printing. It is based on the VDA Fuel Consumption and CO2 Emission Guidelines valid for the 1st Quarter of 2011. For each vehicle class, the lowest and highest values are indicated for the models available in the market. Further details on specific types of vehicle are available on the Internet. Fuel consumption levels in real driving operation can deviate from the test values in accordance with individual driving style.

Daimler AG Stuttgart, Germany www.daimler.com

Daimler AG, Stuttgart, COM/M 5836/1634/02/0411 Daimler. The Group 2011.

The Group 2011.