SHOBHA ROY

Phone: +91- 9820338569 Email: shroy2812@gmail.com

To work for an organization with an intellectually sound and stimulating Workplace, and emerge as a well-informed and rational decision maker to facilitate the development of the organization. Synopsis  
A dynamic professional with over 4 years of experience in Marketing, Brand Development and Management, Advertising, Media Planning Presently associated with Advertising Company (Mumbai) as Client Servicing Manager. A keen planner and implementer with demonstrated abilities in devising business plans & strategies by analyzing market needs and trends. Expertise in managing business operations with key focus on profitability by ensuring optimal utilization of resources and ensuring maximum profit to clients. An effective communicator with excellent relationship building & interpersonal skills. Self starter, inquisitive, enthusiastic with a strong analytical and problem solving mind set with an eye for details.

   

Core Competencies    
Initiating & developing relationships with prospect ive clients in terms of business development. Developing market penetration strategies to convert products into mass acceptable brands. Identifying new market segments and tapping profitable business opportunities. Converting static old accounts into new prospects for the organization.

Organizational Experience

1. Organization: Advertising Company Period: September 10 Till Date Designation: Client Servicing Manager Roles and Responsibilities

y y

Media Planning, handling PR activities. Meeting clients to understand their advertising strategy and building up a picture about their target audience

y y y y y y y

Coordinating with creative designers and making sure that the final creative outcomes meets the client requirements. Identifying the potential target audience by doing the market study of clients line of business. Presenting media proposals, helping clients to reach a final decision about their future advertising strategy. Obtaining the best advertising rates that fit with the agreed media strategy Managing budgets and maintaining advertising spend records Monitoring and updating clients on the effectiveness of campaigns . Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.

2.Organization: Times Business Solutions Ltd

Period: September 09 September10 Designation: Key Corporate Accounts Manager Roles and Responsibilities:
y y y y y y Designing Branding services for corporate organizations through micro sites, banners and print advertisements. Client servicing Analyzing Market Segment requirements and providing the best available recruitment solutions for corporates. Understanding and creating new opportunities of up selling to the existing accounts and ensure value addition to their business. Getting customer feedbacks and reporting them to the backend teams for overall product development. Making product presentations and providing product trainings.

3. Organization: People Interactive (I) Pvt Ltd Period: August 07 September09 Designation: Corporate Accounts Manager Roles and Responsibilities:      
Providing branding and promotional solutions to organizations. Interacting with the Marketing heads of organizations from various domains for business relation development. Generating product sales opportunity and achieving individual targets. Providing brand management. Coordinating with back end team for improving brand products. Ensuring proper quality of service through feedbacks from clients as well as sales represent

RESEARCH AND ACADEMIC PROJECTS(Market Research)

y

Summer Project on Material balancing of steel in Europe with Ispat Industry Ltd, Mumbai

EDUCATIONAL QUALIFICATION Qualification

MBA BA(H) Economics H.S.C. S.S.C.

Institute Institute of Science and Management.(ISM) Patna Womens College. St. Joseph Convent, Patna. St. Joseph Convent, Patna

Univ. / Board
Ranchi Patna Univ. ICSE ICSE

Year
2007 2004 2001 1999

Percentage
66% 69% 81% 74%

Achievements & Extra-curricular Activities

   Awarded First Prize in Singing in Inter-College Competition. Received many awards in Debate & Seminar in Different College Competitions. Awarded Best Jr. Player in Badminton Championship in the Year 1999.

INTERESTS
  Interacting with Corporate networks and enhancing organizational business networks by understanding the current market needs. Interacting and socializing with people of diverse cultures and statures.

Personal Vitae Languages known: Address:

Plot no 513, Ganesh CHS, Flat No 5, Sector 2, Airoli, Navi Mumbai, 400708 English, Hindi