Development: Construction and Sales and Marketing

Urbanisa is a vertically integrated real estate company that has its: Development, Construction and Sales and Marketing units.

Since in 1996

Companys values

Satisfaction for our customers and associates Passion Integrity Focused on results Mutual respect

Vision
By 2016 become one of the best Home Developer in Latin America, bringing satisfaction in relationships with our customers, vendors, human resource, environment and community. We will consolidate valuable relationships with our customers by providing services and facilities that will enhance their family surroundings and the quality of their lives. We also will seek mutual collaboration between vendors, clients and all stakeholders in order to create company loyalty and add value to the organization itself. We base the success of Urbanisa in the constant growth of human resource. Through the design of continuous improvement initiatives, we help our people reach the level of excellence that add value to our lives and relationships.

2003
History
In 1998 After hurricane Mitch devastated the country, the company began Research in the home building sector, and in mid-2002 started its first big scale home development project, Residential El Manantial, comprises 1,000 housing units, this neighborhood is currently a thriving community with a population of more than 3,500 residents in the suburbs to Tegucigalpa, Honduras. In 2006 we began developing the biggest gated community in Central America , Los Hidalgos "Master Planned" that will comprises 5,000 homes, Parks, Hospital, and recreational areas. Currently los Hidalgos has more than 1,000 residents and 300 homes.

History
Fist 1,000 homes from 2003 t0 2006

Companys Values:

Satisfaction for our customers and associates Passion Integrity Focused on results Mutual Respect

We forecast more than one billion US Dollars PROFIT.

UBANISA In order to become one of the best homebuilders in Latin America has a plan to build 150,000 homes in ten years , and focusing on Strategic alliances with builders in the region, promoting its Franchise Brands Obra Gris and Deluxe Constructions .
We forecast more than one billion US Dollars PROFIT.

Where is the Market for this?

Affordable Housing

Central America, Brazil and The Caribbean, Baby Boomers

According to the a study of the American Council on Housing and Human Settlements (CCVAH).Over 4. According to the a study of the American Council on Housing and Human Settlements (CCVAH).Over 4.84 million people are in housing deficit in the Central American region,, including Panama, Dominican Republic and Belize, four out of ten families are hoping to have decent housing.

Affordable Housing

Where is the Market for this?

Central America,

Brazil and The Caribbean, Baby Boomers

The other market is Brazil, member of the so called BRIC Countries, the housing deficit in Brazil is estimated to be 7 million homes, THE Brazilian government lunched the program Minha Casa Minha Vida and has a plan to build the seven million homes In five years

Baby Boomers Generation retirees more in Latin America and the Caribbean

By the other hand Baby boomers and others in retirement conditions: According to the Census Bureau there are more than 37 million Americans 65 and older, a number that is expected to nearly double by 2030.many of them heading to Latin America and the Caribbean

As a developer to serve each specific market we have three options

1.Obra Gris: this offering system is for customers who already own their lot and need a quick, strong, concrete infrastructure for their home. if you have the lot, we build your home anywhere in the region 2.Construcciones Deluxe: is for more sophisticated clients. 3.Another approach is the Alliances with Brazilian and the Caribbean Builders to serves more specific needs M&M, Brazil RD, Brazil

Luxuries Homes for baby Boomers and Wealthy retirees

Obra Gris
Green Affordable Housing for owner to complete
Obra Gris: this offering system is for customers who already own their lot and need a quick, strong, concrete infrastructure for their home.

Alliances with Brazilian and the Caribbean Builders

Latin-America

Affordable Homes
www.urbanisa.com

Central America And The Caribbean

Local Holding Company Local Holding Local Holding

SPE

SPE

SPE

SPE

SPE

SPE

SPE

For each Project in the Region, we will create a Special Purpose Enterprise And in Each Country a Holding Company will be created

Special Purpose Enterprise

80% Urbanisa and 20% Local Builder
Each project will be under a Special Purpose Enterprise Company, that will be own by Urbanisa and the Local Construction Company, sometimes: a) Land owners, b) Real Estate company, c) Architectural Design , d) Sub Contractor can be added to the SPE as share holders .

In the future if more founding is needed, the SPE can sell bonds debt to fund the project. Projects of SPE will be supervised by external Inspection Company. Special Purpose Company will be audited by Delloite And Touch

More than 4.84 million persons are in housing shortage in Central American region
In the Central American bloc including Panama, Dominican Republic and Belize, four out of ten families are hoping to have decent housing and safe for habitation, the study of the American Council on Housing and Human Settlements (CCVAH). Thus, a total of 11.3 million households, more than 4.84 million eligible housing deficit: either because they have no home or because the dwelling does not meet basic quality conditions.
In the rest of the region, even for the most robust economies. Costa Rica has the highest deficit in quality, with 91%, while Panama, the highest percentage in number of homes needed, with 73% of families without according to CCVAH. Monday, June 21, 2010 9:50 Source: La Prensa Grfica
www.urbanisa.com

Will build 150,000 homes in 10 years

The initiative will be accomplish by Urbanisa a Franchise solution developed by Grupo Automatic in eight years of working and studying the business conditions and trends.

The Group has many advantages:

Knowledge of the market Management systems (for every aspect of the construction process). Online Construction Information Technology System (one of the world's most advanced). Central American block unified Marketing Initiative (world class). Web portal (every master and franchise has their own page). Mass Marketing and PR initiative ( The entire deficit is 4.8 million and growing ) Home designs (100s). ISO 9000 based Operation and Training Financial solutions for buyer, Joint Ventures with funds such as OPIC ,CAIB fund for home building, etc

www.urbanisa.com

4 Functional Units Working Together

In one single Information Technology ERP System

Urbanisa Franchise

More than 8 years of experience and study of the affordable market is converted in a sale management formula that will allow many representatives in the region

Sales and Sales Franchise Unit

o o o o o o o Franchisor or Representative In every market in Central America Online CRM Pre-sale, Online home Purchase and payment from US, Spain, Online lot and home sale Project Management control screen for franchisor Massive Meeting International out of region franchisors

Prepaid Homes and Financial Unit

o o o o
o

Discount Bonus for purchaser Mortgage Insurance Product Alternative Mortgage base on prepayments system Bridge loans and mortgage resale in company (CMBS)
Online CRM/ERP

o Massive credit approvals

Urbanisa Franchise 4 Business Units in each Market

More than 8 years of experience and study of the affordable market is converted in a sale management formula that will allow many representatives in the region

Pre-Cast Manufacturing Facility

o Precast plant, Quality Control
o Producing precast concrete in a controlled environment
o Mass production o Home assembly , procurement and purchase o Project Management
o Online ERP

Land Development for the Homes

o Land Purchase Contract / Contract for deed

o Installment land purchase /sale agreement,

Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Belize and Dominican Republic
Population: 50 million
Franchise Representative Pre Cast Plants

8 Plants 1.5 Million dollar per Plant Pre Cast Plants 12 Million

Pre Cast Plant Walls Complete Market

Industrial Residential /Homes Apartment Buildings Mall /Commercial Centers Schools Jails Hospitals Tunnels Water Tanks Treatment Plants Walls

From Land deals to C.A. IPO

We Expect 2 Billion Dollars in Market capitalization
Urbanisa a Franchise of Grupo Automatic a local Central American homebuilder will provide affordable housing targeting the regions lowincome and growing middleclass populations by its strategic joint ventures with land developers investor, precast plants , construction material exporter companies.

Franchise and Representative Pre/Sales Financing

Land Deals Central America

Plant Facility Building

Project Constructions and Deliverer

Initial Pubic Offering

The new decade will be characterized by the growth of the emerging economies www.urbanisa.com

Sales and Profit Projection

Sales and Profit Projection Ratios

Sales and Profit Projection 10 years visible

Financing for Project

Pre-Export Financing Insurance Buyer Financing Structured and Project Financing Transportation Equipment Financing The Trade Finance Guide: A Quick Reference for U.S. Exporters Applications and Forms Short-term single-buyer insurance Medium-term insurance Short-term multi-buyer insurance Loan guarantees (up to $10MM) Financial institution buyer credit insurance Foreign dealer insurance Letter of credit insurance for banks Other financial products

Exporting Banks types of Products

Joint Venture Capital Infusion Joint Venture Material , Equipment and other Resources Operation Joint Venture Presales Cash Flow Management Other Types of Joint Ventures

Los Hidalgos Honduras mas de 4,000 Vivienda Proyectadas Actualmente 310D 300 Familias Residentes

Finished more than 2000 Homes

Urbanisa Expansion Critical Factors

Financial Platform Information Technology Construction Management

Market Research
Joint Ventures Product Targeting

Historical Highlights
1996 Automatic URBANISA was Founded in Tegucigalpa as Technology oriented company 2002 Automatic launched Vivienda Facil and constructed homes all over Honduras, including : La Ceiba, Tela, San Pedro Sula and Choluteca. In 2003 started building El Manantial a 1,000 homes community in the suburbs of Tegucigalpa ( Santa Ana) In 2007 started planning Los Hidalgos one of the biggest construction venture in the country backed by HSBC and other banks in Honduras. In 2007 the first home was delivered In 2007 received the International Biz Awards

Through the years, Automatic has grown to a disciplined and spirited team of Associates who have fine-tuned the art of identifying and capturing opportunities to grow and become an even better Company. The result is a long proven track record of strategically timed and impeccably executed expansions into new markets. As a result, Automatic now builds homes in some of the most desirable places to live in the country and has now become one of the most respected homebuilders in Honduras.

Founding Principles
At Grupo Automatic , we set the highest standards for caring for our Customers, Associates, Shareholders and our Community. Our commitment to Quality, Value and Integrity is the underlying foundation upon which we were built, and this commitment continues to guide us to this day. Our Grupo Automatic Associates are committed to always doing the right thing for the right reason, and approaching each day with the highest of Integrity.

Our Automatic Associates are committed to being innovators in the homebuilding industry, and are constantly focused on improving the Quality of our homes. And our Automatic Associates are committed to delivering the best possible home Value to each of our Customers.
At Automatic, we believe in what we do because fundamentally, our business is about dreams the dreams of our Customers, Associates and Shareholders. We care about those dreams because our reputation is built on them.