PROJECT REPORT

ACKNOWLEDGEMENT
It is an incidence of great pleasure in submitting this project report. I am personally indebted to so many people that a complete acknowledgement would be an Encyclopedic. My sincere thanks and sense of gratitude goes to Mr. Aditya S Bose, Sr. Relationship Manager (JAMSHEDPUR BRANCH), for giving me the opportunity to undergo for my summer internship project under his guidance. I take this opportunity to thank Mr. Atanu Ghosh (Branch Head), Mr. Prashant Khare (Relationship Manager, PMS) RELIGARE SECURITIES LTD., for his kind cooperation in helping me to complete this project. I am very much grateful to him for being a constant source of guidance and inspiration throughout the project. I would also like to express my gratitude to Mr. Shibashish Chakraborty, SIP & Placement Coordinator, Faculty (ICFAI BUSINESS SCHOOL, KOLKATA) and Professor Tapan Kumar Guha (Project Faculty Guide) for their guidance and advice all through my tenure.

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ABSTRACT
We all have heard about Mr. Waren buffet, the richest man in the world. He is an investor in the stock market. He once said that An individual should invest his savings in the Stock Market and should transact i.e. purchase and sale of securities only once in a year. By Adopting Conservative approach general people are keeping their Savings in the Bank Account either in the saving mode or fixed deposit mode. This is happening due to lack of awareness, openness to changes, risk taking ability and clarity about the functions and returns given by stock market. It has been seen that on an average the stock market gives a return of 19% annually (from the date of its inception) whereas the banks offer a maximum return of 10% annually on their Savings. However it can be said that the returns from the bank are risk free and that from the stock market contains risk factor. This is the reason why stock market gives a good return than bank deposits because higher the risk higher the return. My project deals with identifying the five personality traits i.e. Neuroticism (Emotional Stability), Extraversion (Introversion), Openness to experience (Closedness to experiences), Agreeableness (Disagreeableness), Conscientiousness (Lack of conscientiousness) and various other factors like Cost, Brand Awareness, Brand Association of Religare Securities Ltd in Jamshedpur. My questionnaire contains questions which covers all these factors and will determine the requirements that are needed for a customer to become a client for Demat account. My study also includes finding of differences in the personality of those who are investors and those who are still keeping their savings in bank and to determine the Brand Awareness of Religare and suggest methods to improve that.

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TABLE OF CONTENTS
CHAPTER NO. CHAPTER 1 TOPICS ORGANIZATIONAL PROFILE y About the Religare Group y About future expansion of Religare Group y Contact details of Religare. BASICS OF DEMAT ACCOUNT y Overview of Stock Market. y Introduction of Demat Account y Advantages of Depository Services y Procedure for opening of Demat Account y Documents Required y Types of orders y Banks Vs Brokers y Fees Comparison of various Brokers y Frequently asked questions y Big 5 Personality Traits THE COURSE OF RESEARCH y Scope of study y Objective of study y Research Methodology y Questionnaire y Analysis of Data y Conclusion drawn and Recommendation made PAGE NO. 6-13 14-15 15 17-18 18-19 19-21 22 22-24 24-25 25-27 28-31 32-44 44-45 47 47 47 48-52 53-74 75

CHAPTER 2

CHAPTER 3

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LIST OF TABLES
TABLE NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 TABLE NAMES Table showing profession of the respondents Table showing annual income of the respondents Table showing Newspaper read by the respondents Table showing pattern of investment in stock market Table showing amount invested in stock market Table showing demand for demat account Table showing more than one demat account in family Table showing brand awareness of religare Table showing brand recall for demat account Table showing whether people applied for IPO of religare or not Table showing kind of services required by the people Table showing the satisfaction level of people with their DPs Table showing consideration for low opening charges while opening demat account Table showing consideration for low maintenance charges while opening demat account Table showing consideration for brokerage charges while opening demat account Table showing consideration for image of DPs while opening demat account Table showing preference of people for various facilities offered rather than DPs Image Table showing readiness of people to pay high charges for extra services Table showing consideration for Terms and Conditions while opening demat account Table showing opinion about providing Monthly Statement Table showing opinion about providing SMS alert services Table showing whether people take advice from their Relatives and friends while taking Financial Decisions.

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CHAPTER-1

PROFILE OF THE ORGANIZATION

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FEW WORDS ABOUT RELIGARE

Religare is a Latin word that translates as 'to bind together'. This name has been chosen to reflect the integrated nature of the financial services the company offers. The name is intended to unite and bring together the phenomenon of money and wealth to co-exist and serve the interest of individuals and institutions, alike. Religare is one of the leading integrated financial services institutions of India, backed by a blue chip promoter pedigree and a proven track record. The businesses are broadly clubbed across 3 key verticals, the retail, institutional and the wealth spectrum, catering to a diverse and wide base of clients spread across the length and breadth of the country. Structurally, all businesses are operated through various subsidiaries held through the holding company Religare Enterprises Limited. The company offers a diverse bouquet of services and through its consolidated network reach; Religare is present in more than 1300 locations across more than 400 cities and towns. As part of its recent initiatives the group has also started expanding globally. Religare has also successfully partnered with Aegon, one of the global leaders to launch Life Insurance, Mutual Fund and Pension products in India and with Macquarie Bank, for a wealth management joint venture. The vision is to build Religare as a globally trusted brand in the financial services domain and present it as the Investment Gateway of India. All employees of the

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group ceaselessly strive to provide financial care, driven by the core values of diligence and transparency.

Vision - To build Religare as a globally trusted brand in the financial services domain and present it as the Investment Gateway of India Mission - To provide financial care driven by the core values of diligence & transparency Brand Essence - Their Core essence is diligence and they are driven by ethical and dynamic processes for wealth creation.

TOP MANAGEMENT TEAM

Mr. Sunil Godhwani - CEO & Managing Director, Religare Enterprises Limited Mr. Sunil Godhwani is the CEO and Managing Director of our Company. He is a graduate in chemical engineering and has a masters degree in industrial engineering and finance from Polytechnic Institute, New York. He has more than 20 years experience in business. Mr. Godhwani joined our Board on July 13, 2006. He was appointed as CEO and Managing Director of our Company on April 9, 2007. Mr. Godhwani is also the managing director of Fortis Financial Services Limited. Prior to becoming the

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Managing Director of our Company, he was Managing Director of Religare Securities Limited since April 15, 2002 Mr. Shachindra Nath - Group Chief Operating Officer, Religare Enterprises Ltd.

Mr. Shachindra Nath (Group Chief Operating Officer) aged 36 years, carries the overall responsibility for managing the key operations of our group. He joined RSL on May 8, 2000. RSL, at that relevant point of time, was a subsidiary of Fortis Financial Services Limited, our Promoter Group company. He received a bachelors degree in law from the Banaras University, Varanasi, and a post graduate diploma in intellectual property rights from the Amity Law College, Delhi. Prior to joining us, he was at Abhipra Capital Limited as a Senior Consultant and Divisional Incharge and held several key positions there from 1998 until 2000. In the past, he has also worked with Obeetee Textiles Limited, R. D & Company and Garware Wall Ropes Limited. He has over 14 years of experience in the financial services industry.

Mr. Anil Saxena- Group Chief Finance Officer, Religare Enterprises Limited Mr. Anil Saxena (Group Chief Finance Officer), aged 38 years, carries the overall responsibility for management and supervision of our group and has played a key role in driving its growth. He joined RSL on August 1, 2001. RSL, at that relevant point of time, was a subsidiary of Fortis Financial Services Limited, our Promoter

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Group Company. He received a bachelors degree in commerce from the University of Delhi. He is a member of the Institute of Chartered Accountants of India as well as the Institute of the Cost and Works Accountants of India. Prior to joining us, he was at Kotak Securities Limited as their Vice-President. In the past, he has also worked with Fortis Financial Services Limited and R. Singhania & Co. He has over 15 years of experience in the financial services industry.

Board of Directors - Religare Enterprises Limited

y y y y y y y y y y

Mr. Malvinder Mohan Singh - Chairman (Non Executive) Mr. Sunil Godhwani - CEO & Managing Director Mr. Shivinder Mohan Singh - Non Executive Director Mr. Harpal Singh - Non Executive Director Mr.Deepak Ramchand Sabnani - Independent Director Mr.Padam Bahl - Independent Director Mr.J.W. Balani - Independent Director Mr. Baldev Singh Johal - Independent Director Mr. R. K. Shetty - Alternate to Mr. J. W. Balani Capt.G.P.S.Bhalla - Alternate to Mr. Deepak Sabnani

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THE GROUP COMPANIES

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LOGO
The Religare name is paired with the symbol of a four-leaf clover. The four-leaf clover is used to define the rare quality of good fortune that is the aim of every financial plan. It has traditionally been considered good fortune to find a single four leaf clover considering that statistically one may need to search through over 10,000 three-leaf clovers to even find one four leaf clover. Each leaf of the four-leaf clover has a special meaning in the sphere of Religare. The first leaf of the clover represents Hope. The aspirations to succeed. The dream of becoming. Of new possibilities. It is the beginning of every step and the foundations on which a person reaches for the stars.

The second leaf of the clover represents Trust. The ability to place ones own faith in another. To have a relationship as partners in a team. To accomplish a given goal with the balance that brings satisfaction to all not in the binding but in the bond that is built.

The third leaf of the clover represents Care. The secret ingredient that is the cement in every relationship. The truth of feeling that underlines sincerity and the triumph of diligence in every aspect. From it springs true warmth of service and the ability to adapt to evolving environments with consideration to all.

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The fourth and final leaf of the clover represents Good Fortune. Signifying that rare ability to meld opportunity and planning with circumstance to generate those often looked for remunerative moments of success.

Hope. Trust. Care. Good fortune. All elements perfectly combine in the emblematic and rare, four-leaf clover to visually symbolize the values that bind together and form the core of the Religare vision.

CORPORATE STRUCTURE

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THE EXPANSION OF RELIGARE

Religare is on a fast and ambitious growth trajectory with some interesting plans in the pipeline AEGON Religare Life Insurance - Life Insurance Company, a Joint Venture with Aegon one of the largest insurance and pension companies, globally Religare AEGON AMC - Asset Management Company, a Joint Venture with Aegon

Religare Finance - Personal Loans / Credit Cards / Loan against Property / Mortgage & Reverse Mortgage

Online Trading - Agreement with IndusInd Bank to offer online trading services

Religare Macquarie Wealth Management Ltd - RWMSL has entered into a 50:50 JV with Macquarie Bank Ltd on 18th October, 2007

Wealth Management Services - with WallStreet Electronica, Inc., a U.S. broker - dealer to give our Indian clients access to U.S markets

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Religare Securities Ltd - Agreement with Vijay Co-operative Bank Ltd. and Tamilnad Mercantile Bank Ltd. to offer offline equity trading services

CONTACT DETAILS OF RELIGARE

Religare Securities Limited 2nd Floor, Kanchan Tower, 3 S.B. Shop Area, Near Traffic Signal, Main Road, Bistupur, Jamshedpur-831001 Phone: - +91-657-2441293, 2441243 Email: jamshedpur@religare.in

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CHAPTER-2 BASICS OF DEMAT ACCOUNT

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INDIAN STOCK MARKET OVERVIEW

The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Ltd (NSE) are the two primary exchanges in India. In addition, there are 22 Regional Stock Exchanges. However, the BSE and NSE have established themselves as the two leading exchanges and account for about 80 per cent of the equity volume traded in India. The NSE and BSE are equal in size in terms of daily traded volume. The average daily turnover at the exchanges has increased from Rs 851 crore in 1997-98 to Rs 1,284 crore in 1998-99 and further to Rs 2,273 crore in 1999-2000 (April - August 1999). NSE has around 1500 shares listed with a total market capitalization of around Rs 9, 21,500 crore (Rs 9215-bln). The BSE has over 6000 stocks listed and has a market capitalization of around Rs 9, 68,000 crore (Rs 9680-bln). Most key stocks are traded on both the exchanges and hence the investor could buy them on either exchange. Both exchanges have a different settlement cycle, which allows investors to shift their positions on the bourses. The primary index of BSE is BSE Sensex comprising 30 stocks. NSE has the S&P NSE 50 Index (Nifty) which consists of fifty stocks. The BSE Sensex is the older and more widely followed index. Both these indices are calculated on the basis of market capitalization and contain the heavily traded shares from key sectors. The markets are closed on Saturdays and Sundays. Both the exchanges have switched over from the open outcry trading system to a fully automated computerized mode of trading known as BOLT (BSE On Line Trading) and NEAT (National Exchange Automated Trading) System. It facilitates more efficient processing, automatic order matching, faster execution of trades and transparency. The scrips traded on the BSE have been classified into 'A', 'B1', 'B2', 'C', 'F' and 'Z' groups. The 'A' group shares represent those, which are in the carry forward system (Badla). The 'F' group represents the debt market (fixed income securities) segment. The 'Z' group scrips are the blacklisted companies. The 'C' group covers the odd lot securities in 'A', 'B1' & 'B2' groups and Rights renunciations. The key regulator governing Stock Exchanges, Brokers, Depositories, Depository participants, Mutual Funds, FIIs and other participants in Indian secondary and primary market is the Securities and Exchange Board of India (SEBI) Ltd.

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ROLLING SETTLEMENT CYCLE

In a rolling settlement, each trading day is considered as a trading period and trades executed during the day are settled based on the net obligations for the day. At NSE and BSE, trades in rolling settlement are settled on a T+2 basis i.e. on the 2nd working day. For arriving at the settlement day all intervening holidays, which include bank holidays, NSE/BSE holidays, Saturdays and Sundays are excluded. Typically trades taking place on Monday are settled on Wednesday, Tuesday's trades settled on Thursday and so on.

WORKING OF A STOCK MARKET

To learn more about how you can earn on the stock market, one has to understand how it works. A person desirous of buying/selling shares in the market has to first place his order with a broker. When the buy order of the shares is communicated to the broker he routes the order through his system to the exchange. The order stays in the queue exchange's systems and gets executed when the order logs on to the system within buy limit that has been specified. The shares purchased will be sent to the purchaser by the broker either in physical or demat format.

WHAT IS DEMATERIALIZATION?
Dematerialization in short called as 'demat is the process by which an investor can get physical certificates converted into electronic form maintained in an account with the Depository Participant. The investors can dematerialize only those share certificates that are already registered in their name and belong to the list of securities admitted for dematerialization at the depositories.  Depository: The organization responsible to maintain investor's securities in the electronic form is called the depository. In other words, a depository can therefore be conceived of as a "Bank" for securities. In India there are two such organizations viz. NSDL and CDSL. The depository concept is similar

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to the Banking system with the exception that banks handle funds whereas a depository handles securities of the investors. An investor wishing to utilize the services offered by a depository has to open an account with the depository through a Depository Participant.  Depository Participant: The market intermediary through whom the depository services can be availed by the investors is called a Depository Participant (DP). As per SEBI regulations, DP could be organizations involved in the business of providing financial services like banks, brokers, custodians and financial institutions. This system of using the existing distribution channel (mainly constituting DPs) helps the depository to reach a wide cross section of investors spread across a large geographical area at a minimum cost. The admission of the DPs involves a detailed evaluation by the depository of their capability to meet with the strict service standards and a further evaluation and approval from SEBI. Realizing the potential, all the custodians in India and a number of banks, financial institutions and major brokers have already joined as DPs to provide services in a number of cities.

ADVANTAGES OF A DEPOSITORY SERVICES

Trading in demat segment completely eliminates the risk of bad deliveries. In case of transfer of electronic shares, you save 0.5% in stamp duty. Avoids the cost of courier/ notarization/ the need for further follow-up with your broker for shares returned for company objection No loss of certificates in transit and saves substantial expenses involved in obtaining duplicate certificates, when the original share certificates become mutilated or misplaced. Increasing liquidity of securities due to immediate transfer & registration, Reduction in brokerage for trading in dematerialized shares Receive bonuses and rights into the depository account as a direct credit, thus eliminating risk of loss in transit. Lower interest charges for loans taken against demat shares as compared to the interest for loan against physical shares. RBI has increased the limit of loans availed against dematerialized securities as collateral to Rs 20 lakh per borrower as against Rs 10 lakh per borrower in case of loans against physical securities. RBI has also reduced the minimum margin to 25% for loans against dematerialized securities, as against 50% for loans against physical securities. Fill up the account
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opening form, which is available with the DP. Sign the DP-client agreement, which defines the rights and duties of the DP and the person wishing to open the account. Receive your client account number (client ID). This client id along with your DP id gives you a unique identification in the depository system. Fill up a dematerialization request form, which is available with your DP. Submit your share certificates along with the form; (write "surrendered for demat" on the face of the certificate before submitting it for demat) Receive credit for the dematerialized shares into your account within 15 days.

STOCKS TRADED UNDER DEMAT

Securities and Exchange Board of India (SEBI) has already specified for settlement only in the dematerialized form in for 761 particular scripts. Investors interested in these stocks receive shares only in demat form without any instruction to your broker. While SEBI has instructed the institutional investors to sell 421 scripts only in the demat form. The shares by non institutional investors can be sold in both physical and demat form. As there is a mix of both form of stocks, it is possible if you have purchased a stock in this category, you may get delivery of both physical and demat shares. y Going Short: If you do not have shares and you sell them it is known as going short on a stock. Generally a trader will go short if he expects the price to decline. In a rolling settlement cycle you will have to cover by end of the day on which you had gone short.

y Concept of Margin Trading: Normally to buy and sell shares, you need to have the money to pay for your purchase and shares in your demat account to deliver for your sale. However as you do not have the full amount to make good for your purchases or shares to deliver for your sale you have to cover (square) your purchase/sale transaction by a sale/purchase transaction before the close of the settlement cycle. In case the price during the course of the settlement cycle moves in your favor (risen in case of purchase done earlier
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and fallen in case of a sale done earlier) you will make a profit and you receive the payment from the exchange. In case the price movement is adverse, you will make a loss and you will have to make the payment to the exchange. Margins are thus collected to safeguard against any adverse price movement. Margins are quoted as a percentage of the value of the transaction. y Buying On Margin : Suppose you have Rs 1,00,000 with you in your Bank account. You can use this amount to buy 10 shares of Infosys Ltd. at Rs 10,000. In the normal course, you will pay for the shares on the settlement day to the exchange and receive 10 shares from the exchange which will get credited to your demat account. Alternatively you could use this money as margin and suppose the applicable margin rate is 25%. You can now buy upto 40 shares of Infosys Ltd. at Rs 10,000 value Rs 4,00,000, the margin for which at 25% i.e. Rs 1,00,000. Now as you do not have the money to take delivery of 40 shares of Infosys Ltd. you have to cover (square) your purchase transaction by placing a sell order by end of the settlement cycle. Now suppose the price of Infosys Ltd rises to Rs. 11000 before end of the settlement cycle. In this case your profit is Rs 40,000 which is much higher than on the 10 shares if you had bought with the intent to take delivery. The risk is that if the price falls during the settlement cycle, you will still be forced to cover (square) the transaction and the loss would be adjusted against your margin amount.

y Selling On Margin: You do not have shares in your demat account and you want to sell as you expect the prices of share to go down. You can sell the shares and give the margin to your broker at the applicable rate. As you do not have the shares to deliver you will have to cover (square) your sell transaction by placing a buy order before the end of the settlement cycle. Just like buying on margin, in case the price moves in your favor (falls) you will make profit. In case price goes up, you will make loss and it will be adjusted against the margin amount.

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PROCEDURE OF OPENING A DEMAT ACCOUNT

Opening a depository account is as simple as opening a bank account. You can open a depository account with any DP convenient to you by following these steps: y Fill up the account opening form, which is available with the DP. y Sign the DP-client agreement, which defines the rights and duties of the DP and the person wishing to open the account. y Receive your client account number (client ID). This client id along with your DP id gives you a unique identification in the depository system. There is no restriction on the number of depository accounts you can open. However, if your existing physical shares are in joint names, be sure to open the account in the same order of names before you submit your share certificates for demat.

DOCUMENTS REQUIRED
For the purpose of verification, investors have to submit the following documents, as prescribed by SEBI, alongwith the stipulated account opening form. An account must be opened only after obtaining a proof of identity and address of the applicant. An authorised official of the Participant should verify the photocopies of any of following documents submitted with their corresponding originals and put his/her signature on them with remarks "verified with original" before proceeding to open the account. (a) Proof of Identity (POI)I. Passport II. Voter ID card III. Driving license
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IV. PAN card with photograph V. MAPIN card VI. Identity card/document with applicant's Photo, issued by a) Central/State Government and its Departments, b) Statutory/Regulatory Authorities, c) Public Sector Undertakings, d) Scheduled Commercial Banks, e) Public Financial Institutions, f) Colleges affiliated to Universities (this can be treated as valid only till the time the applicant is a student), g) Professional Bodies such as ICAI, ICWAI, ICSI, Bar Council etc., to their Members; and h) Credit cards/Debit cards issued by Banks. (b) Proof of address (POA) I. Ration card II. Passport III. Voter ID Card IV. Driving license V. Bank passbook VI. Verified copies of a) Electricity bills (not more than two months old), b) Telephone bills (not more than two months old) pertaining to only Landline telephones (other than Fixed Wireless Phone) irrespective of the service provider can be accepted by DPs as POA. (DP may ascertain the fact that such telephone number exists in the name of the entity, by making a call or by any other means) and c) Leave and License Agreement / Agreement for sale. VII. Self-declaration by High Court & Supreme Court judges, giving the new address in respect of their own accounts. VIII. Identity card/document with address, issued by a) Central/State Government and its Departments, b) Statutory/Regulatory Authorities, c) Public Sector Undertakings, d) Scheduled Commercial Banks, e) Public Financial Institutions, f) Colleges affiliated to Universities (this can be treated as valid only till the time the applicant is a student) and g) Professional Bodies such as ICAI, ICWAI, Bar Council etc., to their Members.
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In case of joint holdings, POI and POA documents must be collected in respect of all account holders. Participants are advised to exercise due diligence while establishing the identity of the person to ensure the safety and integrity of the depository system. Participants can apply stricter criteria and accordingly, decide to accept, select documents out of the list of documents prescribed by SEBI, as proof of identity/address.

TYPES OF ORDERS
There are various types of orders, which can be placed on the exchanges: y Limit Order: The order refers to a buy or sell order with a limit price. Suppose, you check the quote of Reliance Industries Ltd.(RIL) as Rs. 251 (Ask). You place a buy order for RIL with a limit price of Rs 250. This puts a cap on your purchase price. In this case as the current price is greater than your limit price, order will remain pending and will be executed as soon as the price falls to Rs. 250 or below. In case the actual price of RIL on the exchange was Rs 248, your order will be executed at the best price offered on the exchange, say Rs 249. Thus you may get an execution below your limit price but in no case will exceed the limit buy price. Similarly for a limit sell order in no case the execution price will be below the limit sell price.

y Market Order: Generally a market order is used by investors, who expect the price of share to move sharply and are yet keen on buying and selling the share regardless of price. Suppose, the last quote of RIL is Rs 251 and you place a market buy order. The execution will be at the best offer price on the exchange, which could be above Rs 251 or below Rs 251. The risk is that the execution price could be substantially different from the last quote you saw. Please refer to Important Fact for Online Investors.

y Stop Loss Order: A stop loss order allows the trading member to place an
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order which gets activated only when the last traded price (LTP) of the Share is reached or crosses a threshold price called as the trigger price. The trigger price will be as on the price mark that you want it to be. For example, you have a sold position in Reliance Ltd booked at Rs. 345. Later in case the market goes against you i.e. go up, you would not like to buy the scrip for more than Rs.353. Then you would put a SL Buy order with a Limit Price of Rs.353. You may choose to give a trigger price of Rs.351.50 in which case the order will get triggered into the market when the last traded price hits Rs.351.50 or above. The execution will then be immediate and will be at the best price between 351.50 and 353. However stock movements can be so violent at times. The prices can fluctuate from the current level to over and above the SL limit price, you had quoted, at one shot i.e. the LTP can move from 350351and directly to 353.50. At this moment your order will immediately be routed to the Exchange because the LTP has crossed the trigger price specified by you. However, the trade will not be executed because of the LTP being over and above the SL limit price that you had specified. In such a case you will not be able to square your position. Again as the market falls, say if the script falls to 353 or below, your order will be booked on the SL limit price that you have specified i.e. Rs. 353. Even if the script falls from 353.50 to 352 your buy order will be booked at Rs. 353 only. Some seller, somewhere will book a profit in this case form your buy order execution. Hence, an investor will have to understand that one of the foremost parameters in specifying on a stop loss and a trigger price will have to be its chances of execution ability as and when the situation arises. A two rupee band width between the trigger and stop loss might be sufficient for execution for say a script like Reliance, however the same band hold near to impossible chances for a script like Infosys or Wipro. This vital parameter of volatility bands of scrip will always have to be kept in mind while using the Stop loss concept.

BANK Vs. BROKER

With every bank and broking firm queuing up to provide demat and trading services, selecting the most appropriate Depository Participant (DP) can be quite a task. Heres an analysis to bail you out of the confusion
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With an increased use of high end technology and the convergence of multiple platforms, buying and selling shares and undertaking other investments has become swift and secure. The introduction of online trading and dematerialization of shares has changed the face of investing in stocks. Lets analyze the pros and cons associated with having a demat account with a bank, in comparison to a brokerage house. Three ways integration provided by Banks. Banks offers a three-in-one account, namely, a savings account, demat account and an online trading account. All these three accounts ensure you a completely paperless mechanism for trading and to facilitate the smooth transfer of funds to and from your bank account. The minimum balance to be maintained in these accounts is comparatively low or at times, even a zero balance account is offered. Banks charge brokerage in the range of 0.5 per cent to 0.7 per cent, subject to a minimum brokerage amount, excluding the applicable Securities Transaction Tax (STT) and service tax. These rates are negotiable for an investor who generates higher volumes of trades. How Broking firms fare When you open an account with a brokerage house, they provide you with a demat account and a trading account. The trading account is then linked with a particular bank (with whom your broker has a tie up with) for transfer of funds. The brokerage structure is more competitive than banks. The minimum delivery based brokerage can be as low as 0.3 per cent and goes down significantly with a spurt in trading volumes. In addition to this, there is no minimum fixed brokerage. You need to pay brokerage only on the trades undertaken. Banks offer security Demat accounts with banks are much more secure than those provided by lesser-known brokerage houses. There have been instances in the past when the markets have witnessed a sharp correction and many brokers have gone bust, failing to meet their margin requirements and this has forced them to shut shop. Opening a demat account with a bank gives you more options to choose from when funds need to be transferred to the trading account, as most of the banks allow online transfers of funds. However, in the case of a brokerage house, transfer of funds is not always online and can take anything between one to three days. Broking firms score on charges The cost rises considerably if trading is done below a certain number of shares or below a certain amount, with a bank. Another aspect is the quality of equity research reports provided by the banks and broking firms. Short-term investment calls and trading tips provided by the latter are perceived to
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be far more superior to the same services rendered by banks. Take your call Depending on your priorities, you can select your demat provider. If safety is your prime concern, you will be better off with a bank even if it means paying slightly higher charges. However, if you can meticulously keep an account of your exposure limit utilizations, interest charged thereon and ultimate benefits accruing out of such exposure, opening an account with a brokerages house could be more rewarding. Banks provide a three way integrated trading, demat and saving bank account to facilitate paperless trading and ease in transfer of funds. The brokerage and pricing structure is more competitive from a broking firm than from banks. Demat accounts with banks are much more secure than those provided by lesserknown brokerage houses. While both have their set of advantages, ascertain your priorities before you choose between a bank and a brokerage house for your demat needs.

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FEES COMPARISON OF VARIOUS BROKERS

ICICI BANK Ltd Account opening Advance/Deposit Account Maintenance Demat Remat NIL NIL Rs.500/- payable yearly in advance (non-refundable) Rs.35/- per demat request form and Rs.2/- for each certificate Rs.20/- for remat request form and depository charges extra 0.04% of the transaction value subject to minimum of Rs.15/Rs.50/- per request

Transaction (Debit) Pledge Creation Pledge Creation depository charges extra confirmation Pledge Closure Rs.50/- per transaction Pledge Closure Rs.50/- per request confirmation Pledge Invocation Rs.50/- per request Failed instruction Rs.50/- per request charges Other charges; if Rs.20/- per instruction (inclusive of depository charges) any Remarks NIL

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KOTAK SECURITIES Ltd Account opening Advance/Deposit Account Maintenance Demat NA NA Individual Rs. 30/- pm Corporate Rs 50/- pm

Individual Rs.3/- per certificate plus RS. 25/- per request Corporate:- Rs.3/- per certificate plus RS. 25/- per request Individual 0.04% of the value of securities Minimum Remat Payable Rs. 15/- Corporate 0.04% of the value of securities Minimum Payable Rs. 15/Individual :- 0.04% of the value of securities Minimum Rs. Transaction 23/- for sell transactions Corporate :- 0.04% of the value of (Debit) securities Minimum Rs. 23/- for sell transactions Individual 0.05% of the value of securities Minimum Rs Pledge Creation 30/-Corporate 0.05% of the value of securities Minimum Rs 30/Individual 0.05% of the value of securities Minimum Rs Pledge Creation 30/-Corporate 0.05% of the value of securities Minimum Rs confirmation 30/Individual 0.05% of the value of securities Minimum Rs Pledge Closure 30/- Corporate 0.05% of the value of securities Minimum Rs 30/Individual 0.05% of the value of securities Minimum Rs Pledge Closure 30/- Corporate 0.05% of the value of securities Minimum confirmation Rs 30/Individual 0.04% of the value of securities Minimum Rs Pledge Invocation 30/- Corporate 0.04% of the value of securities Minimum Rs 30/Failed instruction NIL charges Other charges; if NIL any
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Remarks

NIL

RELIGARE SECURITIES LTD Account opening Advance/Deposit Account Maintenance Demat Remat Transaction (Debit) Pledge Creation Pledge Creation confirmation Pledge Closure Pledge Closure confirmation Pledge Invocation Failed instruction charges Other charges; if any NIL Rs. 500/Rs. 250/- Per Year Rs. 2/- per certificate + Rs.30 Courier Charges Rs. 20/- per certificate + Rs.30 Courier Charges (1) Delivery Given to Religare Pool A/C- Actual CDSL Charges (2) Delivery Given to any other Account- Rs. 25 Per debit or 0.01% of the value of securities whichever is higher Rs. 50/- per request or 0.01% of the value of securities whichever is higher NIL Rs. 50/- per request or 0.01% of the value of securities whichever is higher NIL Rs. 50/- per request or 0.01% of the value of securities whichever is higher NIL Delivery Instruction Booklet Rs.20/- per booklet.

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SHAREKHAN Ltd Account opening Advance/Deposit Account Maintenance Demat Remat Transaction (Debit) Pledge Creation Pledge Creation confirmation Pledge Closure Pledge Closure confirmation Pledge Invocation Failed instruction charges Other charges; if any NIL NIL Rs.300/- p.a Rs. 5 per certificate Min Rs. 35 per request Rs. 35 per certificate for every hundred securities 0.03 % of the value of Transaction. Min Rs. 30 0.02 % of the value of the Transaction. Min Rs. 50 NIL NIL NIL NIL NIL NIL

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FREQUENTLY ASKED QUESTIONS

1. What is a Depository? A depository is an organisation which holds securities of investors in electronic form at the request of the investors through a registered Depository Participant. It also provides services related to transactions in securities.

2. How is a depository similar to a bank? It can be compared with a bank, which holds the funds for depositors. A Bank Depository Analogy is given in the following table:

BANK Holds funds in an account Facilitates transfer handle money without having to

DEPOSITORY Hold securities in an account Facilitates transfer of ownership without having to handle securities Facilitates safekeeping of securities

Facilitates safekeeping of money

3. How many Depositories are registered with SEBI? At present two Depositories viz. National Securities Depository Limited (NSDL) and Central Depository Services (I) Limited (CDSL) are registered with SEBI.

4. Who is a Depository Participant? A Depository Participant (DP) is an agent of the depository through which it interfaces with the investor. A DP can offer depository services only after it gets proper registration from SEBI. Banking services can be availed through a branch whereas depository services can be availed through a DP.

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5. What is the minimum net worth required for a depository? The minimum net worth stipulated by SEBI for a depository is Rs.100 crore.

6. How many Depository Participants are registered with SEBI? As on 31/03/2006, total of 538 DPs are registered with SEBI. A list of DPs and their addresses can be downloaded from SEBI website.

7. Is it compulsory for every investor to open a depository account to trade in the capital market? As per the available statistics at BSE and NSE, 99.9% settlement takes place in demat mode only. Therefore, in view of the convenience in settlement through demat mode, it is advisable to have a beneficiary owner (BO) account to trade at the exchanges.

8. How can services of a depository be availed? To avail the services of a depository an investor is required to open an account with a depository participant of any depository.

9. Why should an investor give his bank account details at the time of account opening? It is for the protection of investors interest. The bank account number will be mentioned on the interest or dividend warrant, so that such warrant cannot be encashed by anyone else. Further, cash corporate benefits such as dividend, interest will be credited to the investors account directly through the ECS (Electronic Clearing Service) facility, wherever available, by the company.

10. Can an investor change the details of his bank account? Yes. Since in the depository system monetary benefits on the security balances are paid as per the bank account details provided by the investor at the time of account opening, the investor must ensure that any subsequent change in bank account

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details is informed to the DP.

11. What should be done if the address of the investor changes? Investor should immediately inform his/her DP, who in turn will update the records. This will obviate the need of informing different companies.

12. Can multiple accounts be opened? Yes. An investor can open more than one account in the same name with the same DP and also with different DPs.

13. Does the investor have to keep any minimum balance of securities in his/her accounts? No.

14. Is it necessary to have account with the same DP as broker has? No. Depository / DP can be chosen by investor as per convenience irrespective of the DP of the broker.

15. Can an investor open a single account for securities owned in different ownership patterns such as securities owned individually and securities owned jointly with others? No. The demat account must be opened in the same ownership pattern in which the securities are held in the physical form. e. g. if one share certificate is in the individual name and another certificate is jointly with somebody, two different accounts would have to be opened.

16. What is required to be done if one has physical certificates with the same combination of names, but the sequence of names is different i.e. some certificates with A as first holder and B as second holder and

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other set of certificates with B as first holder and A as the second holder? In this case the investor may open only one account with A & B as the account holders and lodge the security certificates with different order of names for dematerialisation in the same account. An additional form called Transposition cum Demat form will have to be filled in. This would help you to effect change in the order of names as well as dematerialise the securities.

17. Can an investor operate a joint account on either or survivor basis just like a bank account? No. The demat account cannot be operated on either or survivor basis like the bank account.

18. Can someone else operate the account on behalf of the BO on the basis of a power of attorney? Yes. If the BO authorises any person to operate the account by executing a power of attorney and submit it to the DP, that person can operate the account on behalf of the BO.

19. Can addition or deletion of names of accountholders is permitted after opening the account? No. The names of the account holders of a BO account cannot be changed. If any change has to be effected by addition or deletion, a new account has to be opened in the desired holding pattern (names) and then transfer the securities to the newly opened account. The old account may be closed.

20. Can an investor close his demat account with one DP and transfer all securities to another account with another DP? Yes. The investor can submit account closure request to his DP in the prescribed form. The DP will transfer all the securities lying in the account, as per the instruction, and close the demat account.

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21. What would be the charges for account closure and securities transfer due to account closing? SEBI vide Circular No. MRD/DoP/Dep/Cir-22 /05 dated November 09, 2005 advised that with effect from January 09, 2006, no charges shall be levied by a depository on DP and consequently, by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository, provided the BO Account/s at transferee DP and at transferor DP are one and the same, i.e. identical in all respects.

22. In case the BO Account at transferor DP is a joint account, the BO Account at transferee DP should also be a joint account in the same sequence of ownership. All other transfer of securities consequent to closure of account, not fulfilling the above-stated criteria, would be treated like any other transaction and charged as per the schedule of charges agreed upon between the BO and the DP.

23. Whether investors can freeze or lock their accounts? Investors can freeze or lock their accounts for any given period of time, if so desired. Accounts can be frozen for debits (preventing transfer of securities out of accounts) or for credits (preventing any movements of hindrances into accounts) or for both.

24. What is dematerialisation? Dematerialisation is the process by which physical certificates of an investor are converted to an equivalent number of securities in electronic form and credited into the investors account with his/her DP.

25. What is an ISIN? ISIN (International Securities Identification Number) is a unique identification

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number for a security.

26. Can odd lot shares be dematerialised? Yes, odd lot share certificates can also be dematerialised.

27. Do dematerialised shares have distinctive numbers? Dematerialised shares do not have any distinctive numbers. These shares are fungible, which means that all the holdings of a particular security will be identical and interchangeable.

28. What is Standing Instruction given in the account opening form? In a bank account, credit to the account is given only when a pay in slip is submitted together with cash/cheque. Similarly, in a depository account Receipt in form has to be submitted to receive securities in the account. However, for the convenience of investors, facility of standing instruction is given. If you say Yes for standing instruction, you need not submit Receipt in slip everytime you buy securities. If you are particular that securities can be credited to your account only with your consent, then do not say yes [or tick ] to standing instruction in the application form.

29. Is it possible to give delivery instructions to the DP over Internet and if yes, how? Yes. Both NSDL and CDSL have launched this facility for delivering instructions to your DP over Internet, called SPEED-e and EASI respectively. The facility can be used by all registered users after paying the applicable charges.

30. Is it possible to get securities allotted in public offering directly in the electronic form? Yes, it is possible to get securities allotted to in Public Offerings directly in the electronic form. In the public issue application form there is a provision to indicate

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the manner in which an investor wants the securities allotted. He has to mention the BO ID and the name and ID of the DP on the application form. Any allotment made will be credited into the BO account.

31. How are cash corporate benefit such as dividend / interest received? The concerned company obtains the details of beneficiary holders and their holdings as on the date of the book closure / record date from Depositories. The payment to the investors will be made by the company through the ECS (Electronic Clearing Service) facility, wherever available. Thus the dividend / interest will be credited to your bank account directly. Where ECS facility is not available dividend / interest will be given by issuing warrants on which your bank account details are printed. The bank account details will be those which you would have mentioned in your account opening form or changed thereafter.

32. How would one receive non-cash corporate benefit such as bonus etc.? The concerned company obtains the details of beneficiary holders and their holdings as on the date of the book closure / record date from depositories. The entitlement will be credited by the company directly into the BO account.

33. Who should be contacted in case of discrepancies in corporate benefits? In case of discrepancies in corporate benefits, one can approach the company / its R&T Agent.

34. Can one pledge dematerialised securities? Yes. In fact, pledging dematerialised securities is easier and more advantageous as compared to pledging physical securities.

35. What should one do to pledge electronic securities? The procedure to pledge electronic securities is as follows:

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Both investor (pledgor) as well as the lender (pledgee) must have depository accounts with the same depository; Investor has to initiate the pledge by submitting to DP the details of the securities to be pledged in a standard format ; The pledgee has to confirm the request through his/her DP; Once this is done, securities are pledged. All financial transactions between the pledgor and the pledgee are handled as per usual practice outside the depository system.

36. How can one close the pledge after repayment of loan? After one has repaid the loan, one can request for a closure of pledge by instructing the DP in a prescribed format. The pledgee on receiving the repayment will instruct his DP accordingly for the closure of the pledge.

37. Can one change the securities offered in a pledge? Yes, if the pledgee [lender] agrees, one may change the securities offered in a pledge.

38. Who would receive the corporate benefits on the pledged securities? The securities pledged are only blocked in the account of pledgor in favour of the pledgee. The pledgor would continue to receive all the corporate benefits.

39. How does one know that the DP has updated the account after each transaction? The DP gives a Transaction Statement periodically, which will detail current balances and various transactions made through the depository account. If so desired, DP may provide the Transaction Statement at intervals shorter than the stipulated ones, probably at a cost.

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40. At what frequency will the investor receive his Transaction Statement from his DP? DPs have to provide transaction statements to their clients once in a month, if there are transactions and once in a quarter, if there are no transactions. Moreover, DPs can provide transaction statement in electronic form under digital signature subject to their entering into a legally enforceable arrangement with the BOs to this effect.

41. What is to be done if there are any discrepancies in transaction statement? In case of any discrepancy in the transaction statement, one can contact his/her DP. If the discrepancy cannot be resolved at the DP level, one should approach the Depository.

42. Whom should one contact in case of any investor complaint / problem / query? In case of any investor complaint / problem / query one may first contact his DP. If DP is unable to solve the complaint / problem / query one should approach concerned depository. If one is not satisfied one may approach SEBI. One may also approach SEBI directly.

43. What is Lending and Borrowing of Securities? If any person required to deliver a security in the market does not readily have that security, he can borrow the same from another person who is willing to lend as per the Securities Lending and Borrowing Scheme.

44. Can lending and borrowing be done directly between two persons? No. Lending and borrowing has to be done through an Approved Intermediary registered with SEBI. The approved intermediary would borrow the securities for further lending to borrowers. Lenders of the securities and borrowers of the securities enter into separate agreements with the approved intermediary for

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lending and borrowing the securities. Lending and borrowing is affected through the depository system.

45. Can I lend the securities lying in my account? Yes. You can lend your securities through Approved Intermediaries registered with SEBI.

46. How would I lend my demat securities? You may enter into an agreement with the approved intermediary to be a lender under this scheme. After that, you may lend securities any time by submitting lending instruction to your DP.

47. How would I get back the securities lent by me? Intermediary may return the securities at any time or at the end of the agreed period of lending. Intermediary has to repay the securities together with any benefits received during the period of the loan.

48. How would I receive the corporate benefits which would accrue on these securities during the period of lending? The benefits will be given to the Intermediary/borrower. However, whenever the securities are being returned / recalled. Intermediary/borrower will return the securities together with benefits received.

49. Who can nominate? Nomination can be made only by individuals holding beneficiary accounts either singly or jointly. Non-individuals including society, trust, body corporate, karta of Hindu Undivided Family, holder of power of attorney cannot nominate.

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50. Who can be a nominee? Only an individual can be a nominee. A nominee shall not be a society, trust, body corporate, partnership firm, Karta of Hindu Undivided Family or a power of attorney holder.

51. What is transmission of demat securities? Transmission is the process by which securities of a deceased account holder are transferred to the account of his legal heirs / nominee. Process of transmission in case of dematerialised holdings is more convenient as the transmission formalities for all securities held in a demat account can be completed by submitting documents to the DP, whereas in case of physical securities the legal heirs/nominee/surviving joint holder has to independently correspond with each company in which securities are held.

52. In the event of death of the sole holder, how the successors should claim the securities lying in the demat account? The claimant should submit to the concerned DP an application Transmission Request Form (TRF) along with the following supporting documents In case of death of sole holder where the sole holder has appointed a nominee : Notarised copy of the death certificate In case of death of the sole holder, where the sole holder has not appointed a nominee : Notarised copy of the death certificate Any one of the below mentioned documents y Succession certificate y Copy of probated will y Letter of Administration The DP, after ensuring that the application is genuine, will transfer securities to the account of the claimant. The major advantage in case of dematerialised holdings is that the transmission formalities for all securities held with a DP can be completed by interaction with the DP alone, unlike in the case of physical share certificates, where the claimant
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will have to interact with each Issuing company or its Registrar separately.

53. If my depository account is with NSDL/CDSL, can I receive my securities from an account holder having account with the other depository in India? Yes. Inter depository transfers are possible.

54. Where can an NRI/PIO open a demat account? NRI/PIO can open a demat account with any Depository Participant [DP] of NSDL. The NRI/PIO needs to mention the type [NRI as compared to Resident] and the sub-type [Repatriable or Non-Repatriable] in the account opening form collected from the DP.

55. Does an NRI need any RBI permission to open a demat account? No permission is required from RBI to open a demat account. However, credits and debits from demat account may require general or specific permissions as the case may be, from designated authorised dealers.

56. If NRI/PIO desires to make investments under different schemes, can he hold all such securities in a single demat account? No. Securities received against investments under Foreign Direct Investment scheme (FDI), Portfolio Investment scheme (PIS) and Scheme for Investment on non repatriation basis have to be credited into separate demat accounts. Investment under PIS could be on repatriation or non repatriation basis. Investment under FDI scheme is on repatriation basis.

57. Can NRIs invest in shares, debentures and units of mutual funds in India? NRIs are permitted to make direct investments in shares/ debentures of Indian
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companies/ units of mutual fund. They are also permitted to make portfolio investments i.e. purchase of share / debentures of Indian Companies through stock exchange. These facilities are granted both on repatriation and non-repatriation basis.

THE BIG FIVE PERSONALITY FACTORS

A strong consensus has emerged since the mid-1980 about the number and nature of personality traits. Five superordinate factors have emerged, often referred to to as the "Big Five" or the 5-factor model. This presence of these five factors is well supported by a wide variety of research. Early evidence supporting a 5-factor model was published by Fiske, in 1949. During the 1980s and 1990s a vast array of research combined to support the five factor model. Not everyone however agrees in the naming of the five supertraits. The 5-factor model is commonly measured by the NEO by McCrae and Costa (2003). The Big 5 according to the NEO are Neuroticism, Extraversion, Openness to Experience, Agreeableness and Conscientiousness (Remember OCEAN, or NEOAC): y Neuroticism (Emotional Stability) y Extraversion (Introversion) y Openness to experience (Closedness to experiences) y Agreeableness (Disagreeableness) y Conscientiousness (Lack of conscientiousness)

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Each Supertrait is measured by 6 facets (or subordinate traits). These are: N Anxiety Angry hostility Depression Selfconsciousn ess Impulsiven ess Vulnerabili ty E Warmth Gregarious n-ess Assertiven ess O Fantasy Aestheti cs Feelings Trust Straightforwa rd-ness Altruism A C Competen ce Order Dutifulnes s Achievem ent striving Self Discipline Deliberati on

Activity

Actions

Compliance

Excitement -seeking Positive emotion

Ideas

Modesty Tendermindedness

Values

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CHAPTER-3 COURSE OF STUDY

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SCOPE OF STUDY
The study is confined only to JAMSHEDPUR city of JHARKHAND

OBJECTIVE OF STUDY
The study was undertaken towards partial fulfillment of the MBA curriculum (session 2007-2009) under ICFAI BUSINESS SCHOOL. KOLKATA. The main objectives were:y To know the Personality Traits which are helpful for a Marketer to get an Individual converted into a Client for Demat Account. y To Analyse the Brand Awareness of Religare Securities Ltd. In Jamshedpur. y To make companys name more familiar among Investors.

RESEARCH METHODOLOGY
For the purpose of study, I have been working over here to really understand the modality of the procedures of working. To access to more information, the company website is of immense help.For Research work, mainly two kinds of data are used:1) Primary Data and 2) Secondary Data.

My Research is based on Primary Data as the study is related to Market Survey and Fact Finding Inquires. Apart from existing Information available, Interview & Survey with structured Questionnaire is a method adopted for collection of data. A sample size of 100 individuals has been taken for the purpose of survey.

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QUESTIONNAIRE
Name: Phone no: Email id: Age: Address:

Instructions: Tick the option and answer the questions to the best of your knowledge and Likings.

1. What is your Profession? Give details. a) Service b) Business c) Other

. ...

2. What is your total annual income in Rs. (individually)? a) 0-1,50,000 b) 1,50,001- 2,50,000 c) 2,50,001-4,00,000 d) above 4,00,000

3. Name the Newspaper you read? a) Dainik Jagran b) Times of India c) The Economics Times d) Business Standard e) Other.

4. I am interested in investing my money in stock markets. a) Regularly b) Occasionally c) Not Interested

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5. What is the amount you are interested to invest in stock market (annually)? a) Below 10,000 b) 10,001 50,000 c) 50,001 1, 50,000 d) above 1, 50,000

6. How well are you aware of the term Demat Account? ..

7. According to me the demand for demat account is: a) Increasing b) Decreasing c) Don t know

8. In my family we have more than one demat account holder. a) Yes b) No c) No demat account

9. What name comes first to your mind when you think of demat account? a) Religare b) ICICI c) Kotak d) other .

10. Please, specify the reason

11. Are you aware of the name Religare Securities Ltd, A Ranbaxy Promoter Group Company ? a) Yes b) No c) Not sure

12. If Yes, what is the source

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13. Did you applied for the IPO of Religare? a) Yes b) No

14. If no, what is the Reason

15. What kind of services do you expect from your service provider? a) Personalized b) General c) No service required

16. I am satisfied with the services provided by my service providers. a) Yes b) No c) not sure d) not applicable

17. I feel low charges for demat account is an important factor considered while opening Demat account. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

18. According to me lower maintenance cost of demat account is very important factor while opening demat account. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

19. I consider brokerage charges while opening demat account. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

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20. I feel the image of service provider is important for opening of demat account. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

21. I look for various facilities offered rather than service provider s image. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

22. I am ready to pay higher charges for extra services provided. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

23. I look for various terms and conditions applied while opening demat account. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

24. I feel, monthly statement of the transactions should be provided to every customers of demat account. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

25. I feel SMS alert service is very much needed by the customers. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

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26. I always consult my friends and relatives before taking any financial decisions. a) Strongly disagree b) disagree c) neutral d) agree e) strongly agree

27. Any Comments on questionnaire?

THANK YOU!

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ANALYSIS & INTERPRETATION OF DATA

TABLE 1: Profession of the Respondents
OPTIONS SERVICE BUSINESS OTHERS TOTAL NO.OF RESPONDENTS PERCENTAGE OF RESPONDENTS 80 80 13 13 7 7 100 100
Profession of the Respondents
No of Responde 90 80 70 60 50 40 30 20 10 0 Service Business Other

INTERPRETATION OF DATA: 80% of respondents are into Service and 13% of Respondents are into Business. Whereas 7% of Respondents belong to Others category i.e. unemployed, student etc. INFERENCE: This shows that maximum Respondents are likely to invest because they are into service.

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TABLE 2: Annual Income of the Respondents. OPTIONS UPTO Rs.1.50,000 Rs.1,50,001-Rs.2,50,000 Rs.2,50,001-Rs.4,00,000 ABOVE Rs.4,00,000 TOTAL NO.OF RESPONDENTS PERCENTAGE OF RESPONDENTS 12 12 36 36 40 40 12 12 100 100
Annual Income
45 40 35 30 25 20 15 10 5 0 upto 1,50,000 1,50,001-2,50,000 2,50,001-4,00,000 above 4,00,000 No. of Responden

INTERPRETATION OF DATA: 12% of Respondents are below the income level of 1, 50,000 and 76% of Respondents are between the income level of 1, 50,000 and 4, 00,000. Whereas only 12% of Respondents are above 4, 00,000 income level. INFERENCE: This shows that Respondents below the income level of 1, 50,000 are least likely to invest as they are unable to save. But the Respondents between the income level of 1, 50,000 and 4, 00,000 are most likely to invest because they can save some money from their income and can employ their saving in stock market for higher returns. Whereas Respondents above 4, 00,000 level of income are also least likely to invest because they can save a good amount of money and they do not want to take risk for higher return.

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PROJECT REPORT

TABLE-3: - Newspaper read by Respondents. OPTION DAINIK JAGRAN TIMES OF INDIA THE ECONOMICS TIMES BUSINESS STANDARD OTHERS TOTAL NO OF RESPONDENTS 39 31 12 1 38 121
New spaper No.of Respondents 50 40 30 20 10 0 Dainik Jagran Times of India The Economics Times Business Standard Others

PERCENTAGE RESPONDENTS 32 26 10 1 31 100

OF

INTERPRETATION OF DATA: It can seen that only 11% of the Respondents read newspaper related to Stock Market and finance i.e. The Economic Times and Business Standard and rest i.e. 89% of Respondents read non-Financial newspaper. INFERENCE: - Thus Advertising in non Financial newspapers i.e. Dainik Jagran, Times of India, Telegraph, Prabhat Khabar etc. will prove to be beneficial for RELIGARE to reach to the masses and increase its Brand Awareness.

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TABLE 4: -Investment in Stock Market

OPTIONS REGULARLY OCCASIONALLY NOT INTERESTED TOTAL NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 9 9 48 48 43 43 100 100

Investment in Stock market

No of Respondents 60 50 40 30 20 10 0 Regularly Occasionally Not Interested

INTERPRETATION OF DATA: - Only 9% of respondents are regular investor in stock market and 48% are occasional investors. Whereas, a big chunk of respondents i.e. 43% are not interested to invest their savings in Sock Market.

INFERENCE: - People are not aware of the benefits from the Sock Market.
This is the reason why large no of Respondents are Not Interested to invest their savings in stock Market. People should be properly guided towards the benefits of Stock Market.

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TABLE 5: - Amount invested in Stock Market OPTIONS NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 16 54 26 04 100

BELOW Rs.10, 000 Rs.10, 001- Rs. 50, 000

9 31

Rs. 50, 001- Rs.1, 50, 000 15 ABOVE Rs.1, 50, 000 TOTAL 2 57

INTERPRETATION OF DATA: - 54% of Respondents who are interested

to invest in stock market are investing a very small amount of money i.e. Rs.10, 000 Rs. 50,000. 26% of investors are investing Rs.50, 001-Rs.1, 50,000.

INFERENCE: - Proper awareness should be created in the minds of customer

about the benefits from the stock market, so that people can be motivated to invest more and more money in stock market.

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Table 6: - Demand for Demat Account

OPTIONS NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 48 0 52 100

INCREASING DECREASING DONT KNOW TOTAL

48 0 52 100

INTERPRETATION OF DATA:- 48% of respondents are in favour of

increase for demand of Demat Account, while 52% of them do not have any answer to this question.

INFERENCE: -This again shows that people in Jamshedpur are not fully aware
of the benefits of trading in Stock Market.

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Table 7: - More than one Demat Account in Family.

OPTIONS NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 16 46 38 100

YES NO NO DEMAT ACCOUNT TOTAL

16 46 38 100

INTERPRETATION OF DATA: -Only 16% of respondents are having

more than one Demat Account in Family and 46% are having only one Demat Account in Family. But 38% of respondents are not having Demat Account.

INFERENCE: - Their exist a good scope for RELIGARE to increase its

customer base as a good no. of people are still not having Demat Account and 46% of respondents are having only one Demat Account in their family.

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TABLE 8: - Brand Awareness of Religare.

OPTIONS NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 31 64 5 100

YES NO NOT SURE TOTAL

31 64 5 100

INTERPRETATION OF DATA: - Around 70% of respondents are not even

aware of the name RELIGARE. Only 31% of respondents are aware of the Brand Religare.

INFERENCE: - The brand awarenss of RELIGARE is very low. More and

more advertisement is required for RELIGARE to increase its Brand recall. The advertisement can be given in local newspaper as they are mostly read by the people in Jamshedpur.

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TABLE 9: - Brand Recall for Demat Account.

OPTIONS NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 6 39 21 34 100

RELIGARE ICICI KOTAK OTHERS TOTAL

5 30 16 26 77

INTERPRETATION OF DATA: Only 6% of customers can recall the

name of RELIGARE when they think of Demat Account. ICICI has the highest score for Brand Recall for Demat Account i.e. 39%.

INFERENCE: - The Brand Awareness of RELIGARE is low that is why the

Brand Recall for RELIGARE for Demat Account is also low.

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TABLE 10: - Applied for IPO of RELIGARE

OPTIONS NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 5 95 100

YES NO TOTAL

5 95 100

INTERPRETATION OF DATA: - Only 5% of respondents have applied

for the IPO of RELIGARE and 95% of respondents were not interested in the IPO of RELIGARE.

INFERENCE: - This shows the unfamiliarity of the Brand RELIGARE among

people. More Awareness has to be created about the presence of RELIGARE in the Financial Market.

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TABLE 11: - The Kind of service required.

OPTIONS NO OF RESPONDENTS 50 15 PERCENTAGE OF RESPONDENTS 50 15 35 100

PERSONALIZED GENERAL

NO SERVICE REQUIRED 35 TOTAL 100

INTERPRETATION OF DATA: - 50% of respondents want personalized

service from their DPs.While 15% of respondents want general services and 35% of respondents do not want any kind of services from their DPs.

INFERENCE: - Only 50% of respondents are aware of their right to receive

personalized services from their DPs. So proper awareness should be created in the mind of the customers about their rights.

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PROJECT REPORT

TABLE 12: - Table showing whether respodents are satisfied with their DPs.
OPTIONS NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 45 6 8 41 100

YES NO NOT SURE NOT APPLICABLE TOTAL

45 6 8 41 100

satisfied with Service Provider

50 40 30 20 10 0 Yes No Not Sure Not Applicable

INTERPRETATION OF DATA: - Only 45% of the respondents are

satisfied from their DPs and only 6% of respondents are not satisfied. Whereas 8% of respondents are not sure about their satisfaction level from their DPs.

INFERENCE: - There are still 55% people who are not satisfied from their
DPs, so a big share of the people is still remains untapped. This clearly hints for a huge customer base for RELIGARE.

No of Responden

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PROJECT REPORT

TABLE 13: - Table showing low opening charge is an important factor for
Demat Account. OPTIONS NO OF RESPONDENTS 3 2 31 39 25 100 PERCENTAGE OF RESPONDENTS 3 2 31 39 25 100

STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL

Low Opening Charge is an Important Factor for Demat Account

No of Responden 45 40 35 30 25 20 15 10 5 0 Strongly Disagree Disagree Neutral Agree Strongly Agree

INTERPRETATION OF DATA: - 25% and 39% of respondents strongly

agree and agree respectively that low opening charge is an important factor for Demat Account. While 31% of respondents are neutral in this matter.

INFERENCE: - People are conscious when the cost factor comes into picture.

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PROJECT REPORT

TABLE 14: - Table showing lower maintenance cost is an important factor

considered while opening Demat Account. OPTIONS NO OF RESPONDENTS PERCENTAGE OF RESPONDENTS 3 4 30 33 30 100

STRONGLY DISAGREE 3 DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL 4 30 33 30 100

Lower Maintenance cost is an important factor for Demat Account

No of Respond 35 30 25 20 15 10 5 0 Strongly Disagree Disagree Neutral A gree Strongly A gree

INTERPRETATION OF DATA: - It can be seen that 33% and 30% of the

respondents agree and strongly agree respectively that lower maintenance cost is an important factor for opening Demat Account. INFERENCE: - People are conscious when the cost factor comes into picture.

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PROJECT REPORT

TABLE 15: Table showing consideration for Brokerage charges.

OPTIONS STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL NO OF RESPONDENTS 7 9 35 32 17 100 PERCENTAGE OF RESPONDENTS 7 9 35 32 17 100

Brokerage charges is an important factor for opeimg of Demat Account

No of Respondent 40 35 30 25 20 15 10 5 0 Strongly Disagree Disagree Neutral Agree Strongly Agree

INTERPRETATION OF DATA: - It can be seen that 32% and 17% of the

respondents agree and strongly agree respectively that Brokerage Charges is an important factor for opening Demat Account. While 35% respondents remain neutral in this matter. INFERENCE: - People are not very conscious when the Brokerage charges are considered, due to fixed brokerage charges with every DPs.

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PROJECT REPORT

TABLE 16: - Table showing Image of DPs is an important factor considered

while opening Demat Account. OPTIONS STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL NO OF RESPONDENTS 3 2 36 42 17 100 PERCENTAGE OF RESPONDENTS 3 2 36 42 17 100

Image of Service Provider is an important factor for opening of Demat Account

No of Responde 45 40 35 30 25 20 15 10 5 0 Strongly Disagree Disagree Neutral Agree Strongly Agree

INTERPRETATION OF DATA: - It can be seen that 42% and 17% of the

respondents agree and strongly agree respectively that Image of the DP is an important factor for opening Demat Account. While 36% respondents remain neutral in this matter. INFERENCE: - The emotion of the people attached with the DP is high. So RELIGARE should take some serious steps to build its image in the mind of the people.

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PROJECT REPORT

TABLE 17: - Table showing preference of people for various facilities offered
rather than DPs image. OPTIONS STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL NO OF RESPONDENTS 2 7 49 30 12 100 PERCENTAGE OF RESPONDENTS 2 7 49 30 12 100

Various facilities offered is an important factor considered while opening Demat Account
No of Responden 60 50 40 30 20 10 0 Strongly Disagree Disagree Neutral Agree Strongly Agree

INTERPRETATION OF DATA: - It can be seen that only 30% and 12% of

the respondents agree and strongly agree respectively that various facilities offered is more important than Image of the DP. While 49% respondents remain neutral in this matter. INFERENCE: - The emotion of the people attached with the DP is high as nearly half of the respondents still prefer Image of the DP over Various facilities offered. So RELIGARE should take some serious steps to build its image in the mind of the people.

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PROJECT REPORT

TABLE 18: - Table showing readiness to pay higher charges for extra services
provided to people. OPTIONS STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL NO OF RESPONDENTS 16 34 36 13 1 100 PERCENTAGE OF RESPONDENTS 16 34 36 13 1 100

Ready t
40 No of Responden 35 30 25 20 15 10 5 0 Str

ay

arges f r extra servi es

tr

Str

INTERPRETATION OF DATA: - It can be seen that only 16% and 34% of

the respondents strongly disagree and disagree respectively that they are ready to pay high charges for extra service proved to them. While 36% of respondents remain neutral in this matter. INFERENCE: - People are less active to accept the changes or they are less open to changes and they are more conscious when the cost factor comes into the picture.


r

 

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PROJECT REPORT

TABLE 19: - Table showing Terms and Conditions is an important factor

considered while opening Demat Account. OPTIONS STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL NO OF RESPONDENTS 7 6 40 32 15 100 PERCENTAGE OF RESPONDENTS 7 6 40 32 15 100

Terms and Conditions are important factor for opening of Demat Account
No of Responde 45 40 35 30 25 20 15 10 5 0 Strongly Disagree Disagree Neutral Agree Strongly Agree

INTERPRETATION OF DATA: - It can be seen that 32% and 15% of the

respondents agree and strongly agree respectively that they look for the Terms and Conditions while opening Demat Account. While 40% of respondents remain neutral in this matter. INFERENCE: - Less people are active and conscious about the terms and condition and a major part of people are not conscious.

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PROJECT REPORT

TABLE 20: - Table showing monthly statement should be provided to every

customer. OPTIONS STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL NO OF RESPONDENTS 2 1 27 38 32 100 PERCENTAGE OF RESPONDENTS 2 1 27 38 32 100

Monthly statement should be provided to every customers

40 35 30 25 20 15 10 5 0 Strongly Disagree Disagree Neutral Agree Strongly Agree No of Responde

INTERPRETATION OF DATA: - It can be seen that 38% and 32% of the

respondents agree and strongly agree respectively that monthly statement should be provided to customers. While 27% of respondents remain neutral in this matter. INFERENCE: - More people are active and conscious about knowing their position on a monthly basis and keep them up to date.

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PROJECT REPORT

TABLE 21: - Table showing SMS Alert services should be provided to every
customer. OPTIONS STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL NO OF RESPONDENTS 2 2 31 37 28 100 PERCENTAGE OF RESPONDENTS 2 2 31 37 28 100

SM S ale rt se rv ice s should be giv e n to e v e ry custome rs of De mat Account

40 35 30 25 20 15 10 5 0 Strongly Disagree Disagree Neutral Agree Strongly Agree No of Responden

INTERPRETATION OF DATA: - 37% and 28% of the respondents agree

and strongly agree respectively that SMS alert services should be provided to customers. While 31% of respondents remain neutral in this matter. INFERENCE: - More people are active and conscious about knowing their position on a regular basis and keep them up to date.

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PROJECT REPORT

TABLE 22: - Table showing people taking advice from their relatives and
friends while taking Financial Decision. OPTIONS STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE TOTAL NO OF RESPONDENTS 4 8 47 34 7 100 PERCENTAGE OF RESPONDENTS 4 8 47 34 7 100

I c

ul my ri

a i a cial

la iv ci i

w il

aki g

50

INTERPRETATION OF DATA: - Only 34% and 7% of the respondents

agree and strongly agree respectively that they consult other before taking any financial decision. While 47% of respondents remain neutral in this matter. INFERENCE: - More people are confident about themselves that they take correct financial decision and there is no need to consult from other.

   

 

 

 

 

  

%  $ # "   ! 

40 30 20 10 0 St o g ly Di a g Di a g N t al Ag St o g ly Ag

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PROJECT REPORT

CONCLUSION
On the basis of survey if we try to draw conclusion then we find that the knowledge of the people regarding Demat Account is very little. The people who are interested to invest their savings in Stock market are high on factors like Extraversion, Openness to changes, Cost factor, Agreeableness, Emotional Stability and Moderate on factor like Conscientiousness. Whereas those who are not interested to invest their savings in Stock market are low on all factors like Extraversion, Openness to changes, Cost factor, Agreeableness, Emotional Stability and Conscientiousness. It has also been observed that the Brand Awareness of Religare is very low and this is the reason for low Brand Association of people with Religare.

RECOMMENDATION
The scope of Religare for increasing its customer base is very good as large number of people does not have Demat Account and the company is backed by a very reputed Parent Brand i.e. RANBAXY GROUP Therefore, Religare should focus primarily on its Brand promotion Activities as there Brand Awareness is very low in Jamshedpur.

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PROJECT REPORT

REFERENCES

y Organization Behavior - ICFAI PRESS y Business Magazine like Business World y Business Newspaper like Economics Times

y WEB SITES LIKE: www.religare.in www.bseindia.com www.nseindia.com www.demataccounts.com

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