MARKETING PLAN

DOUBLE Z SOLUTIONS

1. EXECUTIVE SUMMARY

This marketing plan is designed to give us a blueprint for marketing our retail store, Double Z Solutions. We have included a complete market analysis, target market summaries, a SWOT analysis and other relevant discussions. Our ambitions for this marketing plan include:
y

Using our existing Internet and direct-mail marketing expertise to build local promotions and marketing literature.

Devising lucrative promotions that will draw sponsorships from possible strategic partners. These promotions are key to our strategy of increasing our strategic alliances through cross-promotions.

y y

Identifying our strengths, weaknesses, opportunities, and threats. Identifying the local market forces, target markets, and promotional opportunities. We hope this marketing plan creates a long-term growth model for our retail success. The

Double Z Solutions has been successful at shop and Internet sales, and we hope to make a smooth transition into retail.

MARKETING PLAN

DOUBLE Z SOLUTIONS

2.

COMPANY DESCRIPTION

DOUBLE Z SOLUTIONS was established on 18th December 2008. It was started operational on end 1st January 2009. Began as small scale business, Double Z has evolved tremendously which now recruit more than 20 staffs and owned modern equipments and updated machineries Company was specialized in T-Shirt manufacturing, shirt, bag, premium and gift, computerized embroidery services, silkscreen, pad printing, laser engraving, inkjet and digital printing. The main activity is located at PT 2304, 1st Floor, Kota sri Suria SBJ, Berek 12, Jalan Abdul Kadir Adabi 15200 Kota Bharu, Kelantan. This company is capable of impressing absolutely anyone with the latest marketing trends. Also enforce effective strategic marketing that will provide total customer satisfaction of every product that offered. Avail the opportunity of our reasonable prices and shop from exclusive collections. Facing the dynamic business environment, the company adhere to strengthen quality checks on all of products. Therefore, Double Z has and will continuously add new machines to ensure that company can compete to others in the business world to grow, be competitive and professional to serve the best for customer.

MARKETING PLAN

DOUBLE Z SOLUTIONS

3.

STRATEGIC FOCUS & PLAN

COMPANY VISION Double Z management believe the networks, experienced team of peoples and the best machines available can create and deliver the products into the local market. This principle will therefore make company the ultimate bumiputera company, which provide t-shirt, bags, premium & gifts, computerized embroidery center and silkscreen in East Coast towards the year 2010.

COMPANY MISSION Company provide products and new design innovatively and continuously. From design to delivery, the company stress on ensuring the highest standard in services and quality, making sure the finished products satisfy the customer. Company philosophy is to provide outstanding services with integrity and developing strong working relationships with the customers, to create great sales for the future. This company provide products and new design innovatively and continuously.

Keys to Success
y y

Leverage cutting edge technology as a competitive advantage. Exceed customer expectations by offering high quality products at reasonable prices with quick turnaround times.

Employ careful financial and accounting analysis to ensure efficiency and proper controls.

Sell products that are of the highest reliability and quality. We must offer as many or more high-end products.

We will offer loss leaders and other promotions that bring customers into the store, to buy goods and to generate awareness of promotional events.

Provide for the satisfaction of 100% of our customers. Our customers are very valuable to us, and we will design a customer care plan to manage complaints, implement employee and customer feedback, manage supplier accounts, and predict future conflicts.

MARKETING PLAN

DOUBLE Z SOLUTIONS

To partner with the appropriate service companies in order to supply our customers with all the products and services they need.

Establish long-term relationships with great agencies, government sectors, schools, private sectors, individuals and others.

CORE COMPETENCIES In term of core competency, Double Z Solutions seeks has more than 500 products. In way company to achieve a unique ability by provide new products monthly, accept small quantity order, and give customer specialized in custom made design.

COMPETITIVE ADVANTAGE In response to the early market indicators, Double Z Solutions has others company already available in local market such as Docnan Industries Sdn. Bhd., Rex Trading and other local companies. The updated new products like pure perfumes, `tudungs and some others to be released throughout the year that will help Double Z Solutions be even more competitive.

MARKETING PLAN

DOUBLE Z SOLUTIONS

4.

SITUATION ANALYSIS

This situation analysis starts with a snapshot of the current environment in which Double Z Solutions finds itself by providing a brief SWOT (strength, weaknesses, opportunities, threats) analysis. After this overview, the analysis probes over-finer levels of detail: industry, competitors, company, and consumers.

SWOT Analysis
The Boulder Stop recognizes the following strengths, weaknesses, opportunities, and threats (SWOT): Strengths:
y y y y y

Community commitment Experience of company owner in the same industry. Nationwide marketing experience. Excellent staff who are highly trained and very customer attentive. High customer loyalty among repeat customers.

Weaknesses:
y y y y

Limited cash. A limited marketing budget to develop brand awareness. The struggle to continually forecast buying trends and stock inventory accordingly. Little experience with local politics.

Opportunities:
y y

No well-focused, well-marketed competition. The cost of Internet and other direct marketing opportunities have decreased in recent years.
5

MARKETING PLAN

DOUBLE Z SOLUTIONS

y y

Increased sales with a national market. The ability to continually improve margins through efficiency gains.

Threats:
y y y

Competition from an already established brick and mortar or internet order. A slump in the economy decreasing people's discretionary spending. A significant increase in shipping costs.

COMPETITOR ANALYSIS The main competitors in this industry particularly in Kelantan are: 1. Docnan Industries Sdn. Bhd.

DOCNAN INDUSTRIES SDN BHD (DOCNAN) was established on 17 April 2003. Started as Docnan M&M enterprise, a continuation from one man show, it started operational on end 1999. Began as small scale business, Docnan has evolved tremendously which now recruit more than 65 staffs and owned modern equipments and updated machineries. The main activity is located at Tanjong Mas as the head quarter and a branch in Tanah Merah. The embroidery center is operationed at Taman Uda Murni, Pengkalan Chepa while the T-Shirt manufacturing factory in Kawasan Industri Mara, Pengkalan Chepa.

MARKETING PLAN

DOUBLE Z SOLUTIONS

2. Rex Trading Sdn. Bhd.

Rex Trading was in market since 1983 for more than 27 years in the local market. The main office at Rumah Kedai Lembah Sireh, Kg Sireh, Jln Sultanah Zainab, Kota Bharu, Kelantan and have three branch around Kota Bharu and Tanah Merah. The company provide uniforms, uniforms-accessories, premium goods and others.

CUSTOMER ANALYSIS Double Z Solutions products are purchased by consumers who have certain programs or activities. The most customers are welcome from government sectors, private sectors, individuals, and others.

MARKETING PLAN

DOUBLE Z SOLUTIONS

5.

PRODUCT MARKET FOCUS

MARKETING AND PRODUCT OBJECTIVES Double Z Solutions marketing intent is to take full advantage of its brand potential while building a base from which other revenue sources can be mined-both in and out of the retail business. These are detailed in areas below; y Current market: Current markets will be grown by expanding brand and new product distribution at the retail level. In addition, same-store sales will be grown by increasing consumer awareness and repeat purchases, thereby leading to more affiancing distribution channel. y New market: By the end of year 3, the Double Z Solutions products will be expanded to the total area in the state and also in most area in Malaysia. y New product: Double Z Solutions brand presence will be expanded at the retail level through the addition of new products in the clothings manufacturing, designing, souvenirs, and others. This will be accomplished through new product concept screening in the first year to identify the new potential products. Additionally, the brand may be licensed in select categories.

TARGET MARKETS The primary target market for Double Z Solutions products is the government sectors, school students, enforcement agencies, corporate, institutional, individuals, and others.

CUSTOMER VALUE PROPOSITION Double Z Solutions will position itself as the premier website of uniforms fabrics and notions in this country. Consumers appreciate a wide selection of products from a single store. Double Z Solutions Fabrics and Notions will leverage their competitive edge

MARKETING PLAN

DOUBLE Z SOLUTIONS

MARKETING MIX Our marketing mix relies heavily on our promotions. Our unique promotions set us apart from our local competitors, which sponsor few promotions. Our prices are competitive, but we do not compete on price. We will not match prices; we will simply perform monthly competitive shopping trips to gauge the average prices for goods. The most successful advertising will be with the Yellow Pages as well as submissions with search engines. Additionally, strategic relationships with local service providers and retail stores will also be a significant source of referrals.

6.

MARKETING PROGRAM

PRODUCT STRATEGY Company main marketing strategy is to focus on the overall experience needed by each customer. Some of customers will look to this company because they have provided more than 500 varieties of products. Others want to shop with high quality products. Therefore, our strategy is to fulfill these various customer needs while minimizing possible friction between these customers. That is our focus.

Double Z Solutions Brand Double Z Solutions is stand Zaimah Zulizzi, name of the owners.

MARKETING PLAN

DOUBLE Z SOLUTIONS

Double Z Solutions Logo

Branding Strategy Double Z Solutions Products are currently use 2 types of branding strategies which are y Multiproduct brand With multiproduct branding, Double Z Solutions use only one name for all of its products in a product class (Kerin & Peterson, 2010) y Private branding At the same time, Double Z Solutions as supplier of other brand products to market.

PRICE STRATEGY We are a store that is positioned for impulse buying; therefore, it is important that we maintain a flexible pricing strategy.
y

Our pricing strategy will be based on competitive parity guidelines. We will not exceed competitors' prices by more than 10%.

Price says a lot about a product. The products that are innovative and not available elsewhere in the region will be marked up to meet the demand curve. We are not afraid of premium pricing a premium product.

10

MARKETING PLAN

DOUBLE Z SOLUTIONS

PROMOTION STRATEGY The Double Z Solutions will implement a strong sales promotion strategy. Advertising will be secondary.
y y y y

Also accept small quantity order. Promotional campaigns will be partially outsourced. Advertising will be consistent. Sales promotions and public relation strategies will work together to inform customers of new products, to encourage an image of community involvement for The Double Z Solutions, and to limit environmental impact.

SERVICE STRATEGY Service is important to our mix. We have an obligation to provide quality products and cheerful service, fast and efficiently. Our service goals are simple and easy to maintain. We will make plain our policy that we do not accept returns or exchanges without receipt and proof of product failure. We are in this to make money, as a business, and cannot afford to give our value to free riders or people with 'buyer's remorse', who choose not to take responsibility for their purchase(s).

11

MARKETING PLAN

DOUBLE Z SOLUTIONS

7.

FINANCIAL DATA AND PROJECTIONS

PAST SALES REVENUES Historically, Double Z Solutions has had a steady increase in sales revenues since a year 2009 until 2010. For the year 2009, total revenue is RM23,100, for the year 2010, total revenue is RM48,899. Thus, the trends in sales revenues appear in table as below:

Sales Revenues for Double Z Solutions

60 50 40 Sales Revenues (RM 1000) 30 20 10 0 2009 2010 Year

The following table details important financial assumptions. General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Year 1 Year 2 Year 3 1 2 3 10.00% 10.00% 10.00% 10.00% 30.00% 0 10.00% 30.00% 0 10.00% 30.00% 0
12

MARKETING PLAN

DOUBLE Z SOLUTIONS

THREE YEARS PROJECTIONS Three year financial projections for Double Z Solutions appear in Figure.

Three Years Projections 2011 - 2013 Year 2011 Year 2012 Year 2013 Assets Current Assets Cash Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets $16,932 $2,702 $1,500 $21,133 $5,000 $31,079 $6,659 $1,500 $39,238 $5,000 $1,992 $3,008 $42,246 Year 2 $21,605 $9,800 $0 $31,405 $47,600 $79,005 $15,000 $47,160 $7,658 $1,500 $56,317 $5,000 $2,988 $2,012 $58,329 Year 3 $24,253 $7,400 $0 $31,653 $37,600 $69,253 $15,000 $25,834 $58,329

Accumulated Depreciation $996 Total Long-term Assets $4,004 Total Assets $25,137 Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing $18,697 $0 Year 1

Other Current Liabilities $0 Subtotal Current Liabilities $18,697 Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Net Worth $56,600 $75,297 $15,000

($17,100) ($65,160) ($51,759) ($48,060) $13,401 $42,246 ($50,160) ($36,759) ($10,924) ($50,160) ($36,759) ($10,924)

Total Liabilities and Capital $25,137

13

MARKETING PLAN

DOUBLE Z SOLUTIONS

8.

IMPLEMENTATION PLAN

The first milestone is distribution of a flyer to announce our grand opening celebration. The flyer will appear on telephone poles (where legal), in outdoor stores, and will be mailed to our list of direct-mail customers. During the flyer campaign, Double Z Solutions will arrange for Yellow Pages print ads and Internet Web banner advertising. The Yellow Page ads are purchased through a flat-fee to The Yellow Pages company. Banner ads are more complex and require a media kit with a valueadded offering to retailers with Internet websites. The pitch will be - help us market ourselves and we will add your company to our online listing of outside resources.
Figure: Rollout Schedule to Market and Publish.

Advertising Yellow pages print and web listings Print and distribute Grand Opening flyer Other Total Advertising Budget PR Grand Opening Celebration Direct Marketing Print and distribute Grand Opening flyer Other Total Direct Marketing Budget Web Development Other Other Total Web Development Budget Other Other Other Total Other Budget Totals

Start Date 1/2009 1/2009

End Date 1/2009 1/2009

Budget $500 $400 $0 $900

Manager Manager Manager

Department Marketing Marketing

Start Date 1/2009 Start Date 1/2009

End Date 1/2009 End Date 1/2009

Budget $3,500 Budget $400 $0 $400

Manager Manager Manager Manager

Department Marketing Department Marketing

Start Date

End Date

Budget $0 $0 $0

Manager

Department

Start Date

End Date

Budget $0 $0 $0 $12,300

Manager

Department

14

MARKETING PLAN

DOUBLE Z SOLUTIONS

9.

EVALUATION AND CONTROL

Double Z Solutions has a sales target that has been set for every month for a year to be distributed to all distributors under the company. A meeting also will be conduct on Thursday for every week to make sure all operation related run smoothly. In Double Z Solutions, quantity for every day product need to be produce has been set up in order to manage their stock product produce achieve their sales target. Monthly check up on machine also has been done in order to make sure operation will not have any interruption. The director and management team in Double Z Solutions also develops quantitative measures of overall planning performance such as, first by comparing total sales and profits with figures from preceding years, then by measure performance relative to competitors for example their market share. Beside that they also perform a sales analysis by breaking down sales into categories such as primary customers, and fast-moving products and also measuring customer satisfaction with surveys. Double Z Solutions product must know the importance of proper and timely evaluation cannot be overlooked. Communication between the business and the customer is essential for success. Customers will try a new supplier "one time." If they are not pleased with the product, they will look elsewhere. A good evaluation system and prompt corrective actions, when required, can assist them in maintaining their individual market share.

15