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Putyourbrandtothetest
BrandLab
Putyourbrandtothetest
AboutHKLM
BuildingbrandsandnurturingreputationsisthecorepurposeofHKLM.Asa strategicbrandconsultancywithaspecialfocusonemergingmarkets,weofferafull spectrumofbrandrelatedservices. Fromstrategytocreativetoimplementation,HKLMassistsorganisationsacrossall thekeyareasofbrandinteraction:brandidentity,environments,digital,advertising, corporatecommunications,packaging,PRandmore. HKLMiscenteredonbuildingbrandleadcompetitiveadvantageforourclients.For moreinformationpleasevisit:www.hklmgroup.com
AboutBrandLab
HKLMprovidesfullbrandassessmentsandaudits,howeverweveseentheneedfor quickbrandhealthchecksthatproviderapidandactionableinsights.TheBrandLab quicklyteststheessentialfactorsforbrandsuccessandprovidessimpleresultswith clearrecommendations.
Whatisabrand?
Justsowereonthesamepage,heressomeofourkeythinkingaboutbrands:
Thisisnotabrand...itsalogo
Whatcanastrongbranddo?
Strongbrandsconsistentlyoutperformequivalentofferingsinbusinessterms.
Questionnaire
ThefollowingquestionsaretogetyourviewsonwhichwebasetheQuickBrand HealthCheckresults.Simplyanswertothebestofyourknowledge.Itshouldtake you10minutes. Importantnote:whenwerefertoyourbrandinthequestionnaireweretalking abouteveryaspectofyouroffering,business,productorservice;notsimplythe logoanddesign. General: 1.Ingeneral,doyoufeelyouareaheadofthepack,inthepackoranunderdog amongstyourcompetitors?
Ahead of the pack
Simplymarkintheappropriatebox
In the pack
Underdog
2.Howimportantdoyouthinkyourbrandisforyourbusinesstosucceed?
Not important 1 2 3 4 Very important
3.Whenlastwasyourbrandslookandfeelchanged/updated?
4.Describeyourmarketingandpromotionalactivitiesbriefly.
5.Doyouhaveabrandstrategy?
Yes No
6.Doyouhaveacommunicationstrategy?
Yes No
Section2 7.Isyourbrandunique?
Not at all 1 2 3 4 Totally
8.Doesyourbrandhaveadistinctivelook?
Not at all 1 2 3 4 Totally
9.Doesyourcommunicationgiveyourbrandauniquepersonality?
Not at all 1 2 3 4 Totally
Section3 10.Isyourproduct/servicerelevantinthemarket?
Not at all 1 2 3
4 Totally
11.Doesyourbrandfulfillaclearneed?
Not at all 1 2 3 4 Totally
12.Istherestrongdemandforwhatyourindustry/categoryoffers?
Not at all 1 2 3 4 Totally
Section4 13.Isyourbrandadmiredandrespected?
Not at all 1 2 3 4 Totally
14.Doesyourbrandfullydeliveronitsclaims/promises?
Not at all 1 2 3 4 Totally
15.Comparedtoyourcompetitorsisyourbrandheldinhighregard?
Not at all 1 2 3 4 Totally
Section5 16.Isyourbrandwellknownamongstyourtargetmarket?
Not at all 1 2 3 4 Totally
17.Aretheresignificantmarketsegmentswhereyourbrandisnotwellknown?
Not at all 1 2 3 4 Totally agree
18.Doyouthinkyouradvertising,publicrelationsandmarketingeffortsareeffective atcreatingawarenessforyourbrand?
Not at all 1 2 3 4 Totally