Universitas Muhammadiyah Malang

Department of Communication Science - student-research.umm.ac.id

AKTIVITAS CORPORATE SOCIAL RESPONSIBILITY (CSR) PT (PERSERO) ANGKASA PURA I JUANDA SURABAYA SEBAGAI IMPLEMENTASI KONSEP PUBLIC RELATIONS (PR) (Studi Pada Dinas Program Kemitraan Dan Bina Lingkungan (PKBL))

Oleh: SANTI PUSPITA SARI

Abstract

This research constituted to the hoisterous of implementation of company social responsibility programs or Corporate Social Responsibility (CSR) among corporate world. Social problems complexity (social problem) increasingly complicated in last decade has placed CSR as a concept expected can give alternative of new breakthrough in enableness of poor public. Its(the understanding simple, that there is no company which can go forward if residing in middle of poor public or area that is is not supports its(the existence. Company requires public that is increasingly increases quality of its (the life, enterpreneurship potency and its the area for the shake of supporing company existence in front. The condition also constituting PT (Persero) Angkasa Pura I juanda Surabaya executes CSR. This research refers to concept CSR comprehended as a form of implementation of concept Public Relations (PR). Corporate Social Responsibility (CSR) be a care commitment or form and contribution of company to improvement of quality of public life around place of company operates and public as a whole which cans be in the form of program Community Relations and Community Development is educational, economics, area, and culture art. This research applies qualitative approach, with data obtained from the informens through interview technique, observation, and documenter. Its (the data analytical technique with triagulation technique, where teknik means comparing, checked back of an information obtained through time and different equipment in qualitative research. As for becoming research informan for example Assisten Manager, former Assisten Manager, Staff PKBL, district office officer of Sedati and member as partner what constructed PT (Persero) Gate Space I Juanda Surabaya. Result of research of showing that at PT (Persero) Gate Space I Juanda Surabaya, activity CSR executed covers partnership program and constructs area (PKBL). The programs implementation in Program Community Relations and Community Development. For example expansion in educational by adding student learning facility in the form of computer laboratory building and gives bursary for a few elementary school (SD) in regional of Sedati, resilience program of food for member which indigent in the form of division of package sembako for 13 countrysides in regional of Sedati, Help program for floods victim in Bojonegoro and Lamongan in the form of decent fund, and last is program plants two thousands trees as " Reboisation Program of government Tahun 2008". Side that, expansion of quality of life and prosperity of public that more self-supportingly by giving loan in the form of capital to small and medium industry. Then performs a monitoring and development training of business, this activity still going on by the way of joining result of produce of partner what constructed which with quality good in an exhibition. Keyword : Aktivitas Corporate Social Responsibility; Implementasi Konsep Public Relations Link terkait : http://skripsi.umm.ac.id/files/disk1/332/jiptummpp-gdl-s1-2009-santipuspi-16565-1.+PENDA-+.pdf

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