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Posted By Pratibimb

Festival Name

Pratibimb [Click here to view festival details]

Route to Market (RTM)

Dates
29 June 2011 to 25 July 2011 Marketing T A Pai Management Institute, Manipal http://www.tapmi.edu.in/student-life/pratibimb/overview

Category

Organizing Institute

Website Address (URL)

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Details

Pratibimb The TAPMIs e-Magazine - is the conglomeration of the various specializations in MBA (Marketing, Finance, HR, Systems primarily intended to provide insights into the plethora of knowledge that relate to the various departments of Management and to g students of TAPMI and the best brains across country to exhibit their creative cells. The magazine also strives to bring expert inputs bringing the academia and industry together.

We invite the marketing maniacs to display their acumen in Route to Market.

The primary objective that the participant is expected to fulfill is to provide a Market entry strategy for an international brand/ pro market. The winner of the event would be awarded a prize of Rs 1000 /The overall strategy would be divided into three stages: 1. Market Assessment Key Deliverables: a. Customer Assessment (Segmentation, Targeting) b. Market Competitive Assessment c. Distribution Channel Assessment Weight age: 35% 2. Communication Strategy Key Deliverables:

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24/7/2011

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a. Positioning b. Promotion Strategy (Creative is not required) Weight age: 30% 3. Implementation and Go Live Key Deliverables: a. Test market geography selection. b. Launch Price (Exact price to be mentioned) c. Performance measurement metric selection. Weight age: 35% Rules: 1. The total document should not exceed 5 pages containing the name of the Brand / Product as the heading. 2. Maximum 3 members in a team is allowed. 3. The participant is expected to justify his stand point in each deliverable. 4. Each stage should be clearly mentioned under sub heading. 5. Send entries in the format RTM_AUG_Participant Name_Institute Name. 6. Mail the entries to pratibimb.tapmi@gmail.com

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Deadlines
Last date of Submission - 25 July 2011

Contact Details
Ramanuj Vidyanta (9535270601) Rohit Kumar (7204494284)

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http://www.dare2compete.com/competitions.php?id=3601

24/7/2011