A PROJECT REPORT ON WOMENS PREFERENCE TOWARD MAGAZINES

SUBMITTED IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION TO GUJARAT UNIVERSITY, AHMEDABAD

PREPARED BY HARDIK R PATEL

SUPERVISOR: VIJAY SHAH

CARRIED OUT AT TIMES OF INDIA R.C.DUTT ROAD, VADODORA.

PARUL INSTITUTE OF ENGINEERING & TECHNOLOGY (MBA) LIMDA, DIST. VADODARA.

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PREFACE

I the student of PARUL INSTITUTE ; take immense pleasure in presenting final report on THE TIMES OF INDIA. It includes aspects like company details, objectives of executive training, targets, surye limitations and conclusions. This SIP PROJECT has given me the opportunity to apply all the theoretical aspects to the practical world. It also helps me to be bold enough to be able to talk to different people in the corporate world. It also teaches me how my behavior should be in formal groups. It helps developing my personality thus gives me a motivation to step into the corporate world as a smart, confident and dynamic person. I am also motivated to be a sensible and responsible citizen. So I thank all of those people who are directly or indirectly connected with my SIP PROJECT.

Thanking You, HARDIK PATEL

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ACKNOWLEDGEMENT

This project report is an outcome of sincere efforts and cooperation of everyone who helped me. I conducted this fieldwork program under the supervision of two respectful guides.

COMPANY GUIDE: - Mr. Vijay Shah ( Manager, RMD)

I am also very much thankful to Mr. Makrani Sir and Mr. Bappa Sir for giving me support, guidance and cooperation in conducting this project. I am grateful to my college and University which gave me an opportunity to get a practical exposure and understand the theoretical aspects more clearly by placing me in such a reputed and renowned company and helping me to understand more clearly marketing concepts as Baroda division of The Times of India being sales and distribution only.

Signature of the Student,

HARDIK PATEL

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INDEX

PROFILE OF MEDIA INDUSTRY INTRODUCTION OF TIMES OF INDIA BACKGROUND OF THE COMPANY PRODUCT PROFILE MAJOR COMPETITORS DEPARTMENTS OF TOI IN BARODA BRANCH DISTRIBUTION CHANNEL OBJECTIVES STRATEGY ACHIEVEMENTS SURVEY METHODOLOGY ANALYSIS OF DATAS FINDINGS RECOMMENDATIONS & SUGGESTIONS LIST OF THE GRAPHS AND ABBREVIATION BIBLIOGRAPHY

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PROFILE OF MEDIA INDUSTRY

MEDIA INDUSTRY:

The structure of the Indian print media industry is highly fragmented with importance to regional dominance. The Indian print media segment primarily comprises newspaper and magazine publishing. Book Publishing also forms part of the print media though currently the share is not substantial.

As per PwC report, the print industry is expected to grow from Rs 128 bn in 2006 to Rs 232 bn by 2011, at 12.6% CAGR. While the newspaper industry is estimated at Rs 112 bn, the magazine segment is valued at Rs 16 bn. Growth drivers

Higher literacy levels: In 2006, the literacy levels increased to 71.1% as compared to 69.9% in 2005. While rural literacy is at 64.8%, urban literacy touched 85.3%. Currently Indian print media is estimated to reach over 220 m people, and has immense growth potential since close to 370 m literate Indians are believed to not be served by any publication. Also, the reach of newspapers is only 27%, as compared to the global average of 50%. Lower cover prices: Earlier, due to strong hold over a region, the newspaper had higher cover charges. However, with increasing competition and venture into newer regions the companies have reduced the cover prices to augment more sales. Many English dailies are sold for as low as Re 1 or Rs 2. The initial subscription offers of DNA and Hindustan Times (HT) in Mumbai, during their launch period, further reduced the cost of the newspaper to around 50 paise for an average issue

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Higher ad spends: Print media accounts for 48% of the total Rs 137.5 bn advertising spend in the country. However, the ad spend in India is just 0.4% of GDP as against 0.5% in China, 1.3% in the US and a world average of nearly 1.0%. With rising consumerism and growing interest from domestic and global brands in Indian market, the growth in ad segment is expected to be strong.

As per the registrar of newspapers, there were approximately 6,529 daily newspapers as of March 2005. No single newspaper had a national circulation. In 2006, India had the second largest circulation of newspapers with 88.9 m copies per day; second only to China with 98.7 m copies a day.

Urban & Rural Base Population Any Publication (m) % 18 4 17 0

Urban (m) 99. 9 93. 8 35. 6 15. 9 33. 8 %

Rural (m) %

23.6

42.2

84.3

15.6

Any Daily Any Hindi Daily Any English Daily Any Magazine

21.9

39.6

76.6

14.2

63 17 59

8.1 2.2 7.6

15 6.7 14.3

27.3 1.6 25.1

5.1 0.3 4.6

Source: Ficci PWC, companies

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NEWSPAPERS The Display advertising component of the Newspaper market in India for calendar year 2007 was valued at Rs.9,290 cr (growth of 18% over calendar yr 2006) Print, in spite of being the biggest incumbent medium, continued to attract the largest share of advertising spends, mainly attributed to rise of the tabloid and regional focus.

MAGAZINES Taking a cue from their foreign counterparts, Indian publishers are launching niche magazines across News, Fashion, Travel and Health. The Economist, Vogue, FHM and music magazine Rolling Stone were some of the well known foreign titles to make it here. Future? Expect a spate of new launches in the coming months, with almost a dozen global players planning to launch India editions. This will also be in part due to Indian media laws, which restrict foreign equity to 26% in the news segment, but allow 100% foreign equity in non-news and non-current affairs specialty magazines.

TELEVISION The entry of regional channels, anti incumbency factor (i.e. newer entrants with newer formats), Twenty20 world cup, new formats (reality shows, talent hunt), distribution (mobile content), cable and satellite growth have ensured that Television media remains on top of the advertiser spend.

RADIO Radios share of the total media pie has grown to 4% in 2007. Growth of the medium can be attributed to the increase in number of stations and the corresponding listener base. Over 240 private FM stations have become operational since phase 2 of the bidding for radio channel licenses. Radio channels with the highest number of operational stations are Radio Mirchi with 32 stations, Radio City with 16 stations, Big FM with 44 stations and My FM with 17 stations. Local nature, content integration, ground activation serve as a cost effective medium for advertisers.

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Indian Readership Survey 2009: English Newspapers

May 14, 2009 at 6:05 pm Filed under Press Indian Readership Survey: Times of India reigns supreme The Times of India (TOI) continues to be the No.1 English daily in the country, as per the latest round of IRS (Round 1, 2009) with a total readership of 1.33 crore. Even in the previous round of IRS (Round 2, 2008), TOIs readership was 1.33 crore. Hindustan Times continues to hold the No.2 position among the English dailies. Hindustan Times also has maintained its readership from its previous round with a readership of 63.4 lakh. Chennai-based English daily, The Hindu continues to hold its front despite TOI invading its home turf, last year. The English daily which has multiple editions outside Chennai, has added around 97,000 readers (1.8 per cent growth) from the last round of IRS (Round 2, 2008). However, when compared to the same period last year (Round 1, 2008), the newspapers readership is still lesser by 1.78 lakh readers (a decline of 3.2 per cent). In the last round of IRS, it had lost around 2.75 lakh readers (a decline of 4.9 per cent). The addition of 97,000 new readers in the current round has narrowed the gap and its current readership stands at 53.73 lakhs. ABP Groups English daily which has a strong hold in the eastern region continues to be at No.4 with a readership of 28.18 lakh readers. Hyderabad-based Deccan Chronicle too has witnessed a slight decline in readership in the current round of IRS (Round 1, 2009). In the current round of IRS, it has lost 55,000 readers, which is still a better performance than the previous round, when it had lost around 2.05 lakh readers. In the latest round, its readership stands at 27.68 readers. Times Groups business daily, The Economic Times has also lost 89,000 readers in the current round (IRS, Round 1, 2009) which is a decline of 4 per cent. Its current readership stands at 19.17 lakh. The Mumbai-based English tabloid, Mid-Day, which has ventured out of the city in the last few years with editions from Bangalore, Pune and Delhi, has moved up by a position among English dailies, although its has registered a decline in readership. Mid-Days readership in this round stands at 15.83 lakhs 10 per cent lesser than what it used to be a year ago. The New Indian Express has been pushed to No.8 in the current round. The newspaper despite revamping itself has lost more than 4 lakh readers in the last one year a loss of 20 per cent. From 19.77 lakh readers in IRS (Round 1, 2008), its current readership stands at 15.66 lakhs.

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Mumbai Mirror, the Times Group tabloid which is also distributed free along with The Times of India is at No.9 with a readership of 15.57 lakh. DNA, at No.10, has recorded the maximum growth among the top English dailies having added 1.52 lakh readers in the current round a growth of 11 per cent. In fact in the last one year, its readership has grown from 13.11 lakhs in IRS (Round 1, 2008) to 14.89 lakhs in the current round a growth of 13.5 per cent. Following are the top ten English daily newspapers in India, according to the Indian Readership Survey (IRS) 2009 Round 1 released recently by the Media Research Users Council (MRUC). The survey was conducted by Hansa Research.

TOP 10 ENGLISH DAILIES RANK NEWSPAPER

1 2 3 4 5 6 7 8 9 10 The Times of India Hindustan Times The Hindu The Telegraph Deccan Chronicle The Economic Times Mid-Day The New Indian Express Mumbai Mirror Daily News & Analysis

IRS 2008 ROUND 1

136.41 63.46 55.51 30.38 30.28 20.11 17.64 19.77 15.91 13.11

IRS 2009 ROUND 1

133.32 63.47 52.76 29.7 28.23 20.06 15.83 15.66 15.57 14.89

(ALL FIGURES ARE IN LAKHS)

Source: MEDIA RESEARCH USERS COUNCIL (MRUC)

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INTRODUTION OF THE COMPANY

VISSION It Is A Global Company With Cosmic Consciousness Served From INDIA, Aggregating Audiences To Network Media Brands Transiting Through Print. MISSION Move first, Move fast The Times of India was founded with a simple belief - to create world-class media product and services. Our mission stems from the belief that consumer experience is critical to our success. Multiple ties Team The Times of India strives to create multiple relationships with global Indian. To do that The Times of India commanders and strategists wear multiple hats, think disruption, and reinvent themselves every week. Continuous innovation Being in a dramatically-changing business-the internet-amounts to: act granular, think big. Our customers are just joining the digital revolution. So, we must keep anticipating their preferences through meticulous work, continuous innovation, and consistency in quality. Where ideas live At The Times of India, ideas rarely die, because we vehemently believe in the freedom to disagree. We believe in keeping the floodgates of ideation open all the time. We are not subsumed by it, we generously give every idea enough gestation-time even if it means working out time from our daily work. Smart-sensing the future The Times of India seeks to be a media megamart that infotains the customer, creates community value, delights the smart shopper, provides cutting-edge solutions to the advertiser, and believes in the magic of the idea.

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HISTORY
1838: The first edition appears on November 3, 1838 known as The Bombay Times and Journal Of Commerce. The issue was published twice a week. DR. J.E.Brennan the first editor also secretary of the Chamber of Commerce. Rs.30 was the annual subscription. 1850: Shareholders decide to increase the share capital and the paper converted into a daily. 1855: Telegraph services open up in India shortly afterwards, the paper signs an agreement with Reuters for raising news coverage and lowering subscription rates. That old tie was renewed in 2006 with the pact between TIMESNOW & REUTERS. 1880: The Times Of India Weekly edition launched, to meet the need for a weekend paper. This later came to be known as the illustrated Weekly of India in1923.the Times Of India weekly edition launched. 1890: Editor Henry Curwen buys TOI in partnership with Charles Kane. 1892: Following the death of Henry Curwen, T.J.Bennett becomes the editor and enters into a partnership with F.M.Coleman to form a joint stock company-Bennett Coleman & co. ltd. 1902: The paper moves in to its current office opposite CST. It started out at the Parsi Bazaar and then moved on to Churchgate where things got so bad that editor Bennett had to complete his editorial elsewhere after the ceiling fan collapsed in his room. 1907: Editor Stanley Reed revolutionizes news o midnight. Until then any news that came in after 5pm was held over for the next day. TOIs first price war under editor Stanley Reed: o 1 Anna; circulation rises 5 times. 11 | P a g e

1923: Evening news of India launched. 1929: The Times Of India illustrated weekly renamed as the illustrated weekly of India. 1930: The column Bombay 100 Years Ago published. First movie review published. 1940: First time news items appeared on the front page. 1946: For the first time the paper transfers of Indian ownership Seth Ramakrishna Dalmia buys out Bennett, Coleman & co. Ltd for Rs 2 crores. 1948: Sahu Jain Group became the owners of the company. Shanti Prasad Jain was the first chairman of the group 1950: Navbharat Times launched. The TOI Crest changes from the lions to elephants. Dharmayug, Hindi weekly pictorial magazine launched Frank Moraes succeeded Ivor Jehu to become the first Indian editor (1950-57) R K Laxmans common man cartoon starts. 1994: Bombay Times, the sassy colour supplement that chronicles the changing lifestyle mores of a globalizing city was launched. 1996: Times Of India carries its first colour photograph. Times Of India crosses 1 million mark circulations. 12 | P a g e

1998: BCCL enters into music market with Times Music. 1999: The Times of India.com launched. BCCL enters into music retailing business with Planet M and radio broadcasting with Radio Mirchi. 2000: TOI crosses 2 million marks in circulation. 2001: TOI goes all colour and storms Delhi by being NUMBER ONE 2003: President APJ Abdul Kalam visits TOI to inaugrate Times Foundation 2004: Television business launched with the launch of a lifestyle and entertainment channel called ZOOM E Paper launched. Timescape- the Times Group Intranet launched Launch of the jobs portal Times Jobs Timesjobs.com pioneered the concept of job fairs in India, branded as Big Leap. 2005: MT- largest read Marathi Newspaper in Mumbai-IRS survey. TOI- goes daily full colour Mumbai Mirror launched. TimesMatri.com- launched in August- re launched as SimplyMarry.com in December 2006.

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2006: TIMES NOW- TV news channel launched ET first newspaper available on cell phone Mumbai Mirror- afternoon edition launched offers Mumbai Mirror or Maharastra Times as complimentary copy with TOI at a price of Rs.4 TOI- the only English language daily to feature among the top 10 with readership of 131.4 lakhsIRS Survey by Hansa Research Times Group MD, Mr.Vineet Jain awarded the scroll of honour for being the new age media guru- Hero Honda TV Academy Awards Timescape the Times Group Intranet portal re-launched- now powered by SAP Netweaver. BCCL goes live on SAP system. MagicBricks.com- launched in October 2006 targets the online Real Estate Space Smart Hire- launched April 2006 was witnessing stupendous growth with its focus on providing organization with end to end recruitment solutions. Ads2Book.com-The Worlds only Global AD Booking engine- relaunched in august 2006 With intensive R&D, the Net-2-Print classifieds Booking system Ads2Book.com was carted and imbued with AI (artificial intelligence) that assisted user through the entire process of creating, Booking & Paying for their Print Classified Ads, all from the comfort of their desktop. 2007: TOI- the Indian Corporate Elites No.-1 newspaper- AC Nielson Report Whats hot- a new weekly magazine delivered free with TOI on every Friday. Times Group bags 5 gold and 1 silver at the ABBY Awards TOI prints 2 city editing, one at 11pm and second 12.30am BCCL wins SAP ACE 2007 Awards for Customer Excellence in the best media sector implementation The Economic Times- Gujarati Edition launched

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Good Life World- launched April 2007 is the future of Internet in India, the concept of Click & Brick was just the right impetus the online industry needs, as users are either to busy to log on to the net for their personal needs or are not savvy enough and need help. The Good Life World center allows users to access the services offered by Times Business Solutions portals from the centre and make offline payments for online services, thus ensuring ease of access and complete financial security.

LOCATION:

Chandigarh Delhi Lucknow Patna Kolkata Jaipur Bhopal Ahmedabad Mumbai Pune Hyderabad Bangalore Chennai Cochin

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BUSINESS AREA:

Bennett, Coleman & Co. Ltd Entertainment Network India Ltd Optimal Media solution Times Global Broadcasting Co. Ltd. Times Infotainment Media Ltd. Times Business Solution Ltd. World Wide Media Ltd.

BRANDS:

Filmfare Femina Indiatimes Maharastra Times Navbharat Times Planet M Private Treaties Radio Mirchi Sandhya Times The Economic Times The Times Of India International Times Card Times Classifieds Times Foundation Times jobs Times Multimedia

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Times Now Time Of Money Top Gear ZOOM Times Group Books

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PRODUCT PROFILE A broadly diversified, multifunctional unit, the BCCL takes charge of a range of product lines towards its audience. These products are included in the following aspects: Print Media: Newspaper Magazines Journals Television Media: The BCCL group has entered in DELHI and MUMBAI and its media organizers take charge of organizing events like: Femina Miss India Brand Equity Quizzes Programmes for Delhi Doordarshan Producing quality programs for Sony Entertainment Television Radio Channel: Radio Mirchi, the most hip and happening radio channel waves through cities like Ahmedabad, Delhi, Mumbai and Indore. Multimedia: The BCCL group provides quality information and entertainment through times CD ROM titles. Retailing: The BCCL group holds in its tag the very popular retail store. Planet M- the music retail store vibrantly unleashing books, CD ROMS and music outlet has its base in all 4 metropolitan cities. Online Products: The BCCL group flaunts its very famous online offering Indiatimes.com a versatile website for e-mail, cards, teen, contents and trivia. Times Syndication Service (TSS) 18 | P a g e

 Timescity.com an online service portal that sorts and serves information regarding services and events in major cities.

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BCCL PUBLICATIONS

THE TIMES OF INDIA It is Indias premier English daily and worlds largest circulated English broadsheet daily. It is published from ten cities across India. In year 2004, The Times of India has achieved an award for worlds highest selling English.The Times of India is rated amongst the world's six best newspapers and attracts a daily circulation level of more than a million copies.

THE ECONOMIC TIMES Started in 1961, ET is India's most widely circulated financial and business daily which is the second largest financial daily round the globe. It has become the lifeline of Indian business, economy and finance today. The Economic Times is published from Delhi, Mumbai, Calcutta, Bangalore, Madras, Hyderabad and Ahmedabad. It is now published even in gujarati language.

NAVBHARAT TIMES The leading national Hindi daily, undoubtedly the most influential opinion maker in the central heartland. Navbharat Times has the ability to gauge the social, political and intellectual needs of its audience and is attuned to India's mainstream hopes and aspirations. Navbharat Times is published from Delhi and Mumbai.

SANDHYA TIMES A Hindi language evening daily offering a host of information on day-today events.

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TIMES FM Times FM, the private FM music channel has resurrected radio in India and has acquired an unparalleled equity with the discerning listeners of the country. They, in turn have reciprocated to the innovative programming with loyalty. Times FM is the biggest broadcaster on the FM Channel in 5 cities i.e. Mumbai, Delhi, Madras, Calcutta and Goa. Presently the channel enjoys a total listenership of over 7 million.

FEMINA Editor Tanya Chaitanya T Established in 1959, Femina is Indias largest selling womens magazine published fortnightly in English. Its primary audience comprises of well educated, aware and career conscious women from the upper echelons of Indian Society. It provides a wide-range view of the Indian womans world.The up town women magazine seeks to cater to the tastes and preferences of the modern Indian woman. Femina also organizes and sponsors the Miss India and Look of the Year beauty pageants annually. The winners of these contests go on to represent India in the Miss Universe, Miss World and the International Look of the Year contests. Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Content in Femina Cover Story Fashion Food Beauty Men Voices Spaces Tools Connections Entrepreneur People 14 days to go Healthier you Self Development Always In Femina Style FAQS Skin queries Faces Books The clubes Movies Music Dilemma Handy hints Quiz Interiors (home makeover) You to us The you list The last word

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Current Subscription offer:

FEMINA (English) Period 1 YR No. Of Issues 26 Cover price Rs. 1040(with gift) Discount 50% Subs Rate Rs. 520

FEMINA (Hindi) 1 YR 12 Rs. 480(with gift) 50% Rs. 240

Femina Hindi at its core will be the same as Femina English, though some of the content may change. We believe, Femina Hindi will be a huge success at the top end of the segment and, in terms of readers, be even bigger than Femina English." Femina Hindi will be a monthly and will be priced at Rs. 40, which is the same price as the English edition. The Hindi edition will be available across North, West and Eastern India for now.

FILMFARE Editor Jitesh Pillai Established in 1952, Filmfare is Indias leading entertainment film magazine published in English. It presents the exciting world of showbiz to its readers every month. A film magazine that has evolved as an entertainment medium. Every month the colourful and informative guide features Indian movies, music, serials, soaps, Hollywood films and lots more. Filmfare also sponsors the annual Filmfare Awards for excellence in Indian cinema. Most widely read and respected film magazine. Covers all aspects of Hindi film industry.
Its access to the stars is unrivalled and high reader interaction

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CONTENTS OF FILMFARE I Spy- Who? What? Where? Why? - Gossips, Tidbits etc Short Takes - Brief takes on Stars. Just One Question Stars Reply. Jaldi 5 5 questions asked. Classic Shots. Star portfolios 40 Questions. Readers Dont Digest. Box Office Hits & misses of the month. In The Mail Readers write in. Viewers Gallery Readers reviews. Ask Me Question hour with Shatrughan Sinha Current Subscription offer: Period 1 YR No. Of Issues 26 Cover price Rs. 1300(with gift) Discount 50% Subs Rate Rs. 650

BBC TOP GEAR Editor Vardhan Kondvikar Top Gear is an auto mobile magazine published by BBC Worldwide and named after the BBCs Top gear television show. It was published in October 1993 and is published monthly at a price of Rs. 80. The major presenters of the television series - Richard Hammond, James May and Jeremy Clarkson - are regular contributors. Tame racing driver The Stig also regularly features in their car tests, though only communicates his thoughts and feelings.

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CONTENTS OF TOPGEAR Tests of new cars Ho Metal (new concept cars) Import It / Deport It Letter from Readers A column by Jeremy Clarkson, Richard Hammond & James May Interviews with celebrities Big Sruff The new car guides at the back The Grid Motorworld, involving an automotive related subject and humourous stories relating to it. CAR OF YEAR 2004 : Nissan 350Z 2005 : Toyota Agyo & Bugatti Veyron 2006 : Jaguar XK 2007 : Audi R8 2008 : Volkswagen Scirocco Current Subscription offer: Period 1 YR No. Of Issues 26 Cover price Rs. 1300(with gift) Discount 50% Subs Rate Rs. 650

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BBC GOODHOMES Editor Tara Kaushal Good Homes is a launch between the Worldwide Media, a BBC magazine and The Times of India. BBC Good Homes is a monthly lifestyle and interior magazine that focuses on decor. At the turn of every page, the magazine introduces readers to the latest lifestyle trends, with inspirational decor ideas, DIY tips, practical shopping options, tips on property hotspots, and stories of real home transformations. Priced at Rs100, the Indian edition of Good Homes is targeted at the urban homemaker and will feature a mix of international and Indian interiors and lifestyle features. Current Subscription offer: Period 1 YR No. Of Issues 12 Cover price Rs. 1200(with gift) Discount 50% Subs Rate Rs. 600

GRAZIA Editor Nandini Bhalla This magazine is aimed at women and consists of 115 pafes with lots of adverts thrown in. It is mostly concerned with what the celebs are doing or more importantly what they are wearing. There is also a Healthy and Beauty section, Living section, the best of the weeks TV, a letters page, horoscope. CONTENTS OF GRAZIA FASHION Fashion News Speed Check Accessories Shopaholic Bounty Hunter Road Test CALENDER Travel CHAT ROOM 25 | P a g e BEAUTY & HEALTH Beauty Insider Master Class Tried & Tested My Favorite Things Ask the Editor Good Health COMPETITIONS Win a Yellonglen / Chardonnay Pack ADVERTISE WITH US CELEBRITY Celebrity News Celebrity Looks You the Fashionista Grazia Parties

Current Subscription offer: Period 1 YR No. Of Issues 12 Cover price Rs. 900(with gift) Discount 50% Subs Rate Rs. 450

HELLO Editor Ruchika Mehta Hello! is a monthly lifestyle magazine specializing in celebrity news and gossip. The content of Hello! is fairly fixed, but the focus shifts as the Celebdaqstyle rating of the various celebrities rises and falls: "Diary of the Week" - photographic coverage of high society and celebrity events "Panorama" - an image-based review of current world events "Inside Story" - provides an insight into the celebrity lives "Cookery and Travel" sections "Fashion and Lifestyle" section Current Subscription offer: Period 1 YR No. Of Issues 12 Cover price Rs. 1200 Discount 50% Subs Rate Rs. 600

THE ECONOMIST Managing Editor Philip Mathew Editor in Charge :- TR Gopalakrishnan The Economist which is more insightful and timely than ever, includes a daily diet of world news, politics and business, but it also runs regular sections on science and technology as well as books and the arts. Every two weeks, the publication adds an in-depth special report on a particular issue, business sector or geographical region. Every three months, it publishes a technology report called Technology Quarterly or TQ and ever livelier contributions from our readers. The Economist claims it "is not a chronicle of economics. Rather, it aims "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress. It targets highly educated readers and claims an audience containing 26 | P a g e

many influential executives and policy-makers. The Economist is widely regarded as one of the worlds most influential current affairs and business titles. Current Subscription offer: Period 1 YR No. Of Issues 51 Cover price Rs. 10200 Discount 51% Subs Rate Rs. 5000

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MAJOR COMPETITORS 1. THE INDIAN EXPRESS The Indian Express is an Indian newspaper owned by Ramnath Goenka. It was started in 1931 by Chennai based Veradharajulu Naidu. The Indian Express is owned by the Indian Express Group, which also owns other newspapers in India such as the Financial Express, a newspaper focused on the Indian economy, stock markets, and fiscal policies. The group has other publications such as Screen weekly, the Marathi-language daily Loksatta, and the Hindi daily Jansatta.

VARIOUS PRODUCTS OF EXPRESS GROUP

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2. THE HINDU

The Hindu is a leading English-language newspaper in India, with its largest base of circulation in south India. Begun in 1878, it was founded on the principles of fairness and justice. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched and started publishing daily in 1889. The National Readership Survey for the year 2006 rated The Hindu as the second highest read English Newspaper in India after The Times of India.

VARIOUS MAGAZINES BRANDS OF THE HINDU GROUP

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3. INDIA TODAY GROUP

India Today is an Indian weekly newsmagazine, in publication since 1975. India Today is also the name of its sister-publication in Hindi. Aroon Purie is its editor-in-chief from 1975, a position he has held continuously for last three decades Until recently, India Today has a weekly circulation of 1.4 million copies and is estimated to be read by 15 million people..

THE MAGAZINES RUN BY THE INDIA TODAY ARE:

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Times Magazines
Femina

Competitor Magazines

Film Fare

Top Gear

Good Homes

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Departments of TOI in Baroda Branch

Editorial Department Resident Editor Main or Mother Editorial in charge Baroda Times Correspondent Response Department Senior Manager Results and Market Development Deputy Manager Senior Officer, Development Senior Officer, Trade & A/C Executive, Trade & A/C Mr. Vijay Shah Mr. B.Roy Chudhary Mr. Sandip Desai Mr. L.A.Makarani Mr. Animesh Bhatt Mr. Bharat Desai Mr. Sachin Sharma Miss. Prerna Shah

System Department Officer, Systems

EDITORIAL DEPARTMENT

Mr. Mehul Jhagani

The editorial department at Baroda branch consists of 4 reporters for main issue plus one photographer and a team of 2 reporters of Baroda Times. The main role of the department is to collect articles and stories to be printed on the issues.

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EDITORIAL DEPARTMENT

EDITING

REPORTING

The reporters are given specific beats like crime, environment, politics, education etc. For example reporter, who is assigned a politics beat, will be responsible for collecting all the stories and news relating to politics. They do this by developing contact with related people like politicians, opposition parties etc. One reporter may have to handle more than one beat. The editorial department in Baroda is called Reporters Bureau. It does not have news desk. The editor in charge collects the relevant stories and articles according to the need and shelf life ,and the selection is done and send to systems head that is responsible to send it to Ahmedabad by using high speed leased lined network..

By: - Mr. Sachin Sharma Ms. Prerna Shah

RESPONSE DEPARTMENT

The response department is one of the most important departments in BCCL. The main function of this department is to collect advertisements and paid information.
RESPONSE DEPARTMENT

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OPERATION

DEVELOPMENT

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The development section looks after the clientele for advertisements. In the development section, employees are assigned the fieldwork for getting corporate clientele.

They are assigned to book the advertisements and collect the revenue from the front desk of reception (classifieds & matrimonial). As per the Audit Bureau of Circulation and depending upon the management policies, this department keeps the ratio of 60:40 for editorial and advertisement respectively. It is the revenue center of BCCL. The operation section looks after the administration.

BY: - Mr. Animesh Bhatt

SYSTEMS DEPARTMENT

The system department is one of the four departments at BCCL. It is also one of the most important departments of BCCL. It coordinates the editorial, response and RMD department. The job of the system department is to merge the ads and editorials. The designing of pages of newspaper and magazines is done using software called Quark Express. The ads are collected only in PDF and EPs format, which are not allowed to be modified by others. This data is send through 64 KBPS and 2 MBPS lease lines. Also there is an ISDN which is a digital form used as a backup. System is equipped with SAP server.

BY: - Mr. Mehul Jhagani

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RMD DEPARTMENT

The department, which works to create the audience, is known as RMD (Result and Market development department), which works to increase the customer base. The department, which is involved in space selling, is known as response department. The RMD department has to sell the product to the customers and create audience, while the response department has to sell the products to the advertisers, which is known as space selling. They have to sell the space available in the newspaper to the advertisers. The rate of space selling is decided on the customer base of the company hence, both the departments are interrelated.

ABOUT RMD DEPARTMENT THIS GROUP STRIVES TO ACHIEVE: Timing Circulation Competitive : This allows readers to get their publication at the earliest. : This is relevant for the advertisers of the company : This commits company resources to obtain optimal value.

Advantage Service: Which their customers appreciate.

FUNCTIONS OF THE DEPARTMENT Sales and market development Dispatch Billing and accounts RMD international sales Promotion and publicity MIS Subscription BY: - Mr. Vijay Shah 38 | P a g e

ORGANIZATION STRUCTURE OF BARODA BRANCH OF THE TIMES OF INDIA

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RMD : Creating & maintaining audience for BCCL group of publication. RESPONSE:- Creating value for its Advertisement. EDITORIAL:- Acting as a mirror to be society.

5 Pillars of RMD Departments

Timely Distribution Ad Relevant Circulation Service Cost-effective Competitive Advantage

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DISTRIBUTION CHANNEL OF NEWS PAPERS

AHEMEDABAD PRESS PAKING OF PAPERS LOADING IN TAXI PARTICULAR DESTINAION (FOR E.G. VADODARA)

DEALER- A DEPOTS

DEALER B

STATION

SAYAJIGUNJ

DANDIA BAZAR

JUBELIBAG

SALESMAN HAWKERS

HELPERS

LINEBOYS/PAID BOYS
FINAL CUSTOMERS/READERS

IN BARODA, THERE ARE 8 A Category Bookstalls 7 B Category Bookstalls 17 C Category Bookstalls

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PERIODICAL DIVISION OF PUBLICATIONS

DAILY FORTNIGHTLY THE TIMES OF INDIA THE ECONOMIC TIMES NAVBHARAT TIMES MAHARASTRA TIMES SANDHYA TIMES INDIA TIMES

FEMINA (ENGLISH) FILMFARE

Tim es Gro upp ppp

MONTHLIES WEEKLIES THE ECONOMIST FEMINA (SARA) HELLO GRAZIA BBC GOODHOMES BBC TOPGEAR

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PRODUCTS Monthly circulation in baroda regarding magazine. Femina (English):-1400 Femina (Hindi) FilmFare:Top Gear:The Economist:Good Homes:Hello!:Grazia::-600 1000 200 190 134 175 110

COMPITITOR Stardust:-300 Cine Blists:-140 Womens Era:-400 Savi:-240 Cosmo:-100 New Women:-300 Gruhashobha:-1400 Overdrive:-150 Autodrive:-210

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Paper Circulation in baroda:

The Times Of India:-42000 The economic Times:-6000 The Indian Express:-3800 Business standard :-1600 Gujarat samachar:-95000 Sandesh:-70000 Divya Bhaskar75000

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OBJECTES
I conducted a survey on 50 respondents as my sample size and I had to promote Femina, Film fare, Grazia, Hello, Top gear, good homes and Economist magazines and get subscriptions of these magazines and for conducting these I visited residential areas, beauty parlors, saloons, boutiques etc. and collected information from and after collecting the data, I did analysis of the data and found out the results of the survey. OBJECTIVES Executive training gives the flavors of team work, organizational culture, team dynamics, result orientation, organizational pressures, complexities in achieving the desired result etc.

To get deep insights into the marketing concepts of interacting with people and convincing them to give us the required information.

Executive training provides good scope for developing necessary managerial skills

and positive attitude

Studied the different products and features of THE TIMES OF INDIA for generating sales with reference to understanding the system of lead, corporate, selling of magazine.

We can also understand how each department works and how each department is

linked with each other and to get the knowledge of the culture of the organization , work environment of it , to know how they give us target and according to it how to work

To know the market of my organization so my selling procedure will become easy

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 The scope of the study is it will has proved to be of great help to me to understand the concepts of marketing and it may prove to of some help to the company for understanding its strengths and weaknesses in the market and to leverage upon their strengths and cut down their weaknesses.

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STRATEGY:
To achieve a goal successfully, one need to sketch a perfect road map or adopt a strategy to the destination also need to follow the path strictly. The strategies applied to achieve the above mentioned targets are as follows:

Door to door calling. Telephonic calling. Beauty parlors. Hair saloons Hospital. Restaurants. Clinics Shopping malls Hyper markets Cafs Book stalls Institutions Schools. Colleges Fashion designing firms or design institutes. Gymnasiums Offices. Advertising firms Hotels Event management institutes. Air stewards institutes. .

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Findings

In door to door calling I have to look out for prospects by visiting residential complexes, societies etc. not much customers where found by me. I have to visit beauty parlours & hair Saloons to convince the prospect about the product. These magazines are highly purchased by the parlours owners. This was the highest place where I was able to sell my 4 to 5 subscriptions. In telephonic calling I have found some data base of customers who want to subscribe the magazines. I have to ask them whether they are interested in subscribing for the magazine or not. Many of people refused to subscribed has they felt price where high. So I found it is easy to get order by face to face then on telephone. In hospitals and clinics I have to approach to administration department. These magazines are useful when their patients are waiting in the waiting room. No order could be get has waiting time is high so i stop approaching them. In colleges, institutions, fashion designing institutes, air hostess institutes, coaching classes students mostly prefer these magazines to read. Especially female students. I was able to 2 to3 order from fashion designer has they where interested in Femina. In advertising firms advertisers prefer these magazines for getting ideas & concepts from these magazines.1 subscription was place by adert advertising. Library was target where I could get 2 subscriptions I approached EEC center library .

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WEEKLY ACHIVEMENTS:
Weeks 1 2 3 4 5 6 7 8 Date No. of Magazine Amount Rs 0 Rs.240 Rs.840 Rs 1080 Rs. 480 Rs 720 Rs1080 Rs 720 Rs 5160

19/05 to 26/05 0 27/05 to 03/06 1

04/06 to 11/06 2 12/06 to 18/06 3 19/06 to 26/06 2

27/06 to 04/07 3 05/07 to 12/07 3 13/07 to 19/07 2 TOTAL 16

LIMITATIONS:
Due to hike in the magazines prize people are not ready to subscribe and they are not convinced easily. They prefer reading old issues of the magazines which are extremely low priced like Rs.10 to Rs.15 as compared to the cover price of Rs.40 or Rs.50 The another experience that I came through was that some people said that they had subscribed last year but they did not get the delivery of magazines at time and that is the reason they did not showed the interest in subscribing it for second time. Also many existing customers they did not get their assured gifts and due to this dissatisfaction with the services they have stopped subscribing to the magazines. Regaining their trust was very difficult. Time constraint is the main problem, since prospects are busy during the office hours. In afternoon customers were not ready to listen. Working women are very busy in the morning because they have to go to their office so they did not give me response thats why I did not cover my potential customer for the Femina magazine. Even those women who are not working and who are housewives were busy in the morning. Many customers were interested to subscribe if the magazines were in hindi or gujarati. Being interns were a disadvantage as customers thought that we will not take responsibility of any problems after our internships are over. 49 | P a g e

THE SURVEY
In todays fast moving world electronic media take over the magazines place. And very less people prefers the magazines. To get the latest new for the Hollywood or Bollywood electronic media is more preferred by the people. On the other side my survey helps the organization to know the mindsets of the people regarding the Filmfare magazine, as this magazine covers all latest news regarding the film industry. In todays world the role of women is also change. The women are more educated. So my survey helps the organization to know the ratio of women preferring the Femina, which is women oriented magazine. This project is the part of our MBA program. And through this project company will get lots of information regarding the customer preferences. The company also comes to know that what are the weak point in comparison of their competitors.On the other hand by knowing the strength the company can target the customers and try to overcome their weak points. Through my survey company get the idea that what profile their customers have and according to that what preference they have. So it is helpful to the company to target the customers segment wise.

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METHODOLOGY
TARGET AREA My survey was limited to in and around Baroda city. My target market was those people who are readers of English magazines. For Femina, my main targets were working women, housewives, beauty parlors, boutiques, college going girls, etc.For Filmfare, I targeted hair saloons, households, beauty parlors and clinics to get the potential market for selling this entertainment magazine. TECHNIQUE OF DATA COLLECTION I used a questionnaire for collecting data as we can get the opinions of the respondents which will help to extract results from the data. Moreover, it leads to direct contact between the surveyor and the respondents. DATA COLLECTION SOURCE My source of data collection was PRIMARY DATA COLLECTION because I visited residential areas, beauty parlors, gyms, hotels, restaurants and personally asked those questions and filled up the survey questionnaires. I have not taken the help of any secondary data for the analysis purpose. DATA COLLECTION TOOLS The survey questionnaire was ready made provided by The Times of India under the guidance of Mr. Vijay Shah (Company guide). The survey questionnaire contained different types of questions as required by the organization. They were open ended, close ended questions. I filled up these forms while making the sales calls. ANALYSIS OF DATA I did the analysis of survey questionnaires by analyzing each question. The sample size of my survey was 100. There were many people who did not respond because of the reason that they were not familiar with English language, or they were not interested in reading film or womens related magazine. In Baroda, most of the people being Gujaratis prefer reading Gujarati magazines more than English ones and they find English language to be tough to read and understand.

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ANALYSIS OF DATAS
GRAPH 1: - Graph showing the analysis of Newspapers in Baroda city as per ABC
( Audit Bureau of Circulation)

GRAPHICAL PRESENTATION

Analysis of Newspapers in Baroda City as per ABC auditing

100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 3800 6000 1600 42000 70000 75000 95000

TOI Indian ET Bus. Gujarat Sandesh Divya As per this chart, TOI is the largest circulated, followed by ET in English Express Standard samachar Bhaskar

newspapers. While among the regional newspapers Gujarat Samachar is largest circulated followed by Divya Bhaskar and Sandesh.

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GRAPH 2: - Graph showing the reader status and actual customers of all the newspapers.
Newspaper Purchasers Readers TOI 81 2 IE 33 9 ET 44 61 BS 30 49 Asian 0 0 GS 47 31 Sandesh DB 28 12 43 29

GRAPHICAL PRESENTATION
Analysis of % of Newspaer Customers (purchasers )

Sandesh 10% GS 17%

DB 4%

TOI 30%

Asian Age 0%

BS 11%

ET 16%

IE 12%

TOI IE ET BS Asian Age GS Sandesh From the above graph it can be said that amongst the purchasers, TOI customers consist of 30 % followed by ET and Gujarat Samachar. And in these also there are many customers who purchase more than one newspaper. While in the below graph % of people reading ET is more.

DB

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GRAPH 3:- Graph showing the purchasers of women related magazines.

Femina 15 Cosmopoiltan 6 Grushobha 5 Womens Era Others 20 4 Total 50

GRAPHICAL PRESENTATION
20 15 10 5 0

F ina em

C m os opoilta n

G hobha rus

Wom ensE ra

Others

From the above graph, it can be induced that there are 15 purchasers of Femina, 6 for Cosmopolitan, 5 for Grushobha, 20 for Womens Era and 4 for other magazines among 50 people whom I surveyed.

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GRAPH 4: - Graph showing purchasers of film related magazines.

FILMFARE 25 STARDUST 16 CINEBLITZ 9 TOTAL 50

GRAPHICAL PRESENTATION
25 20 15 10 5 0

F ILMF E AR

S D T TAR US

C INEBL ITZ

From the above graph, it can be induced that there are 25 purchasers of Film Fare, 16 for Stardust, 9 for Cineblitz, among 50 people whom I surveyed.

GRAPH 5: - Graph showing sectorial distribution of magazines.

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GRAPHICAL PRESENTATION

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RESIDENTIAL

PARLOURS & SALOONS

BOUTIQUES

OTHERS

48

28

18

50 40 30 20 10 0 R IDENTIAL ES PAR OUR & L S S ALOONS BOUTIQUES OTH S ER

(All the data in the percentage)

From the above graph, it can be induced that there are 48 residential, 28 for perlours & saloons, 6 for Boutiques, 18 are for others magazines among 50 people whom I surveyed.

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GRAPH 6: - Graph showing the work status of chief wage earner of the surveyed families.

WORK STATUS OF C.W.A 100

EMPLOYED 34

BUSINESS 52

PROFESSIONAL 14

GRAPHICAL PRESENTATION

60 50 40 30 20 10 0 EMPLOY ED BUS INES S PR ES IONAL OF S

(All the data in the percentage)

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From the above graph, it can be said that most of the chief wage earners of the surveyed families are business class people of 62% , followed by the employed and the last is Professionals of merely 18%.

FINDINGS
In Femina, majority of the respondents likes to read columns on beauty tips, fashion & style and health.

People preferred general magazines and business related magazines more then other magazines because a general magazine covers all aspects.

During my survey, I found many of respondents complaining about glamorous photograph that are printed in Femina and Filmfare magazines.

I have surveyed many regular readers also and they complained that there is lot of advertisements in Femina magazine which decreases the worth reading articles in the magazines.

There is also a wrong perception among the respondents regarding contents and materials of magazines like Femina and Filmfare. They feel that these are adult magazines and it spoils the children.

Majority of people prefer price discount that is offered by Femina and Filmfare magazines which is 50% off on a full year subscription then any other promotional schemes offered by other magazines.

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 I found that age group between 21 to 30 prefers to read these type of magazines only in English.

Many of Filmfare readers share their view that they would like to read more columns about Hollywood and about old films, film stars and stories and events related with film making.

Many of the respondents have given answer that they can easily get information provided in such magazines from the television itself, so they do not feel worth to spend money for magazines.

Most of Gujarati magazine readers do not read Femina and Filmfare magazines because they are not familiar with the English language.

I found that most of the people who are readers of English magazines are of the family size of 4 and 5 persons. This means that small families/ nuclear families preferred this type of magazines more than big families.

I found that the business women preferred to read magazines like Femina, Grazia and such fashion related magazines.

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RECOMMENDATIONS AND SUGGESTIONS

There is tremendous response from beauty parlours and hair saloons so company should publish special gift magazines for them that can be beneficial in their respective businesses.

During my survey, many readers have suggested that they would like to read more about Hollywood in Filmfare magazine. Majority of people have also shown their interest on articles like lifestyle of stars and about old films.

Many of the Femina readers have shown their interest in reading about personality development, stress management, etc.

Many customers have complained that they are not receiving their copies of magazines on time and sometimes it has happened that they have not received the magazines after some months. So, company should throw light on this area and solve this problem as soon as possible because it can cause a great damage to the reputation of the company.

Many of the respondents have suggested to reduce the portion of advertisements in the magazines because that reduces the important contents to be read in the magazines.

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CONCLUSION:
I learnt as to how corporate works.

During my training I learned how to interact with customer, how to convince them and how to solve the queries of customers.

I also learnt how to be spontaneous since the customers used to ask many different types of queries and questions and I had to answer them on the spot otherwise the company may loose a valuable customer.

The company has made a very strong image in the minds of upper middle class and that is the reason I found that by just speaking out the name of company many people gave me a warm welcome and I easily got the door entry.

I learnt to be self dependent because many a times I had to roam alone and contact people which made me more confident.

I am able to create awareness and knowledge of femina, filmfare, hello, grazia and other magazines of Times of India to the customers and provide discount scheme.

Also I came to know that customers are highly attracted by gifts and other things.

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LIST OF GRAPHS
Graph showing analysis of newspaper circulation in Baroda city as per ABC Graph showing purchasers and readers of TOI magazines. Graph showing the purchasers of women related magazines. Graph showing the purchasers of film magazines. Graph showing the sectoral distribution. Graph showing the work status of the chief wage earner of the surveyed families.

ABBREVIATIONS
TOI Times Of India FDI Foreign Direct Investments BCCL Bennet Coleman and Company Limited E & M Entertainment and Media RMD Results and Market Development ET Economic Times GS Gujarat Samachar IE Indian Express BS Business Standards C.W.E Chief wage Earner

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Bibliography
1. Website
www.timesofindia.com www.femina.com www.filmfare.com www.pwc.com/india www.pti.com

2. Magazine
Femina Filmfare Cosmopolitan Stardust Savvy Womens era

3. Materials and information provided by the company. ****************************************************************** *******************

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