REPORT ON INTERNSHIP PROGRAMME IN

GUIDED BYMrs. Sunita Kumar (Faculty Guide) MR. Biswajit Mishra (Company Guide) SUBMITTED BY: Kashish Bathija Enroll. No.: 0911617 Summer Internship Program 2011

GUIDE CERTIFICATE

This is to certify that this summer internship report on ITC Infotech, submitted to the Christ University in partial fulfillment of the requirement for the award of the Degree of Business Administration, is a record of the original and independent work carried out by Kashish Bathija registration number 0911617 under my guidance and supervision. This has not previously formed the basis of the award of any degree, diploma or other similar title of recognition. Place: Bangalore Date: ___________

DECLARATION
I, Kashish Bathija hereby declare that this Report has been carried out under the guidance of my faculty guide Mrs.Sunita Kumar . This report neither in full nor

in part will ever be submitted for award of any other degree of either this university or any other university.

Kashish Bathija 0911617

ACKNOWLEDGMENT
I would like to express our profound gratitude to all those who have been instrumental in the preparation of this project report. I wish to place on records,

our deep gratitude to our project guide Mrs. Sunita Kumar, a highly esteemed and distinguished guide, for her expert advice and help. I would also like to thank Mr. Rahul Dasgupta, Ms. Gargy Goswamy and Mr. Bishwajit Mishra my company guides from helping me through and through with this internship. Finally I would also like to thank God, our Parents and Friends for their constant help and support.

Kashish Bathija 0911617

TABLE OF CONTENTS
1. The IT Industry

Information Technology in India

Current Scenario of IT industry in India Top 10 IT Hubs in India Top 10 IT Companies in India

1. Indian Tobacco Company Ltd.

A Snapshot History and Evolution ITC Vision and Mission Corporate Strategies ITCs Businesses
1. ITC Infotech A Snapshot Overview Timeline Background Expanse of Operations ITC Infotech Advantage Company Vision and Values Key Areas if Business Marquee Customers Partnership and Alliances Global Offices ITC Infotech Campus Bangalore

1. Data Collection 2. Data Analysis 3. Weekly Reports 4. Conclusion 5. Bibliography The Information Technology (IT) Industry
Overview

Information technology (IT) is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications. The term in its modern sense first appeared in a 1958 article published in the Harvard Business Review, in which authors Leavitt and Whisler commented that "the new technology does not yet have a single established name. We shall call it information technology (IT). IT is the area of managing technology and spans wide variety of areas that include but are not limited to things such as processes, computer software, information systems, computer hardware, programming languages, and data constructs. In short, anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism, is considered part of the domain space known as Information Technology (IT). IT provides businesses with four sets of core services to help execute the business strategy. These four core services are broken into business process automation, providing information, connecting with customers, and productivity tools. IT professionals perform a variety of functions (IT Disciplines/Competencies) that ranges from installing applications to designing complex computer networks and information databases. A few of the duties that IT professionals perform may include data management, networking, engineering computer hardware, database and software design, as well as management and administration of entire systems. Information technology is starting to spread further than the conventional personal computer and network technology, and more into integrations of other technologies such as the use of cell phones, televisions, automobiles, and more, which is increasing the demand for such jobs. In the recent past, the Accreditation Board for Engineering and Technology and the Association for Computing Machinery have collaborated to form accreditation and curriculum standards for degrees in Information Technology as a distinct field of study as compared to Computer Science and Information Systems today. SIGITE (Special Interest Group for IT Education) is the ACM working group for defining these standards. The Worldwide IT services revenue totalled $763 billion in 2009.

Association of America (ITAA) explains 'information technology' as encompassing all possible aspects of information systems based on computers. Both software development and the hardware involved in the IT industry include everything from computer systems, to the design, implementation, study and development of IT and management systems.

Owing to its easy accessibility and the wide range of IT products available, the demand for IT services has increased substantially over the years. The IT sector has emerged as a major global source of both growth and employment. Domain of the IT Industry A wide variety of services come under the domain of the information technology industry. Some of these services are as follows: Systems architecture Database design and development Networking Application development Testing Documentation Maintenance and hosting Operational support Security services

Information Technology in India The Indian Information Technology industry accounts for a 5.19% of the country's GDP and export earnings as of 2009, while providing employment to a significant number of its tertiary sector workforce. More than 2.5 million people are employed in the sector either directly or indirectly, making it one of the biggest job creators in India and a mainstay of the national economy. In 2010-11, annual revenues from IT-BPO sector is estimated to have grown over US$76 billion compared to China with $35.76 billion and Philippines with $8.85

billion. India's outsourcing industry is expected to increase to US$225 billion by 2020. The most prominent IT hub is Bangalore. The other emerging destinations are Chennai, HyderabadCoimbatore, Kolkata, Kochi, Pune, Mumbai, Ahmedabad , NCR . Technically proficient immigrants from India sought jobs in the western world from the 1950s onwards as India's education system produced more engineers than its industry could absorb. India's growing stature in the Information Age enabled it to form close ties with both the United States of America and the European Union. However, the recent global financial crises have deeply impacted the Indian IT companies as well as global companies. As a result hiring has dropped sharply and employees are looking at different sectors like the financial service, telecommunications, and manufacturing industries, which have been growing phenomenally over the last few years. India's IT Services industry was born in Mumbai in 1967 with the establishment of Tata Group in partnership with Burroughs. The first software export zone SEEPZ was set up here way back in 1973, the old avatar of the modern day IT park. More than 80 percent of the country's software exports happened out of SEEPZ, Mumbai in 80s. Each year India produces roughly 500,000 engineers in the country out of them only 25% to 30% possessed both technical competency and English language skills, although 12% of India's population can speak in English. India developed a number of outsourcing companies specializing in customer support via Internet or telephone connections. By 2009, India also has a total of 37,160,000 telephone lines in use, a total of 506,040,000 mobile phone connections a total of 81,000,000 Internet userscomprising 7.0% of the country's population, and 7,570,000 people in the country have access to broadband Internet making it the 12th largest country in the world in terms of broadband Internet users. Total fixedline and wireless subscribers reached 543.20 million as of November, 2009.

Current Scenario of IT Industry in India The sector is estimated to have grown by 19 per cent in the FY2011, clocking revenue of almost US$ 76 billion. Indias outsourcing industry has witnessed a rebound and registered better than expected growth according to NASSCOM. The export revenues are estimated to have aggregated to US$ 59 billion in FY2011 and contributed 26 per cent as its share in total Indian exports (merchandise plus services), according to a research report IT-BPO Sector in India: Strategic Review 2011, published by NASSCOM. The workforce in Indian IT industry will touch 30 million by 2020 and this

sunrise industry is expected to continue its mammoth growth, expect various industry experts. Furthermore, NASSCOM said that the domestic IT-BPO revenues excluding hardware are expected to have grown at almost 16 per cent to reach US$ 17.35 billion in FY2011. Strong economic growth, rapid advancement in technology infrastructure, increasingly competitive Indian organisations, enhanced focus by the government and emergence of business models that help provide IT to new customer segments are the key drivers for increased technology adoption in India. The data centre services market in the country is forecast to grow at a compound annual growth rate (CAGR) of 22.7 per cent between 2009 and 2011, to touch close to US$ 2.2 billion by the end of 2011, according to research firm IDC India's report. The IDC India report stated that the overall India data centre services market in 2009 was estimated at US$ 1.39 billion. India will see its number of internet users triple to 237 million by 2015, from 81 million registered in September 2010, according to a report titled 'Internet's New bn', by the Boston Consulting Group (BCG). BCG said Internet penetration rate in India is expected to reach 19 per cent by 2015, up from the current seven per cent. Telecom Regulatory Authority of India (TRAI) is targeting a 10-fold increase in broadband subscribers to 100 million by 2014. The country has 10.29 million subscribers now. "We will have 100 million broadband subscribers by 2014," J.S. Sarma, Chairman, TRAI said at the fifth India Digital Summit 2010 organised by the Internet and Mobile Association of India. The penetration of the internet in rural areas will see an all time high in 2011. In a survey conducted by IMRB for the Internet and Mobile Association of India (IAMAI), the total number of active internet users in rural area will rise by 98 per cent to touch 24 million by the end of 2011 from 12.1 million in December 2010. The survey said that the claimed internet user category is also set to grow by 96 per cent to reach 29.9 million by December 2011 from 15.2 million in December 2010. (Active users are those, who have used the internet at least once in the past one month. Claimed internet users are those, who have used the internet sometime but not necessarily in the past one month.) India is a preferred destination for companies looking to offshore their IT and back-office functions. It also retains its low-cost advantage and is a financially attractive location when viewed in combination with the business environment it offers and the availability of skilled people.

The countrys domestic market for business process outsourcing (BPO) is projected to grow over 23 per cent to touch US$ 1.4 billion in 2011, says global research group Gartner. In 2010, the domestic BPO market was worth US$ 1.1 billion. The firm predicts that the domestic BPO market would reach US$ 1.69 billion in 2012 and increase to US$ 2.47 billion by 2014. With the first quarter of the new fiscal 2011-12 offering positive business outlook, hiring sentiments for sectors like IT, ITeS and telecom have risen by over 20 per cent, says a study by TeamLease Services Pvt. Ltd. As per the Employment Outlook Report for the period April-June 2011, released by TeamLease Services Pvt. Ltd., hiring intent from IT and ITeS was the highest in cities like New Delhi, Mumbai, Hyderabad and Pune. India's top technology firms like TCS, Infosys, Wipro and HCL are readying plans to gain a bigger share of their largest market, US, by aggressively chasing contracts being served by multinational rivals. Analysts expect the top IT firms to grow between 23-27 per cent in the FY2012 on the back of more number of discretionary projects, improved pricing, and robust business volumes. Between April 2000 and February 2011, the computer software and hardware sector received cumulative foreign direct investment (FDI) of US$ 10,705 million, according to the Department of Industrial Policy and Promotion. The total investments of EMC Corporation, a leading global player of information infrastructure solutions in India, will touch US$ 2 billion (over US$ 2.01 billion) by 2014. Russian IT security software provider, Kaspersky Lab, will be investing US$ 2 million in its India operations at Hyderabad during 2011. On the back of 40 per cent revenue growth, Cognizant will invest more than US$ 500 million till 2014 to expand its campuses to add over 8 million square feet to house over 55,000 employees. It will create additional software development and training facilities in regions designated as special economic zones in Chennai, Pune, Coimbatore and Kolkata. In order to integrate the learning experience for the students, Globsyn Business School, would launch an online platform, e-Globsyn, by July 2011 that would work as a virtual classroom environment for its students, as well as facilitate them with other amenities. Chennai-based Polaris Software Lab has announced that it is buying an 85 per cent stake in San Francisco-based digital identity authentication services provider Iden-Trust for US$ 20 million. The acquisition will mark Polaris' entry into the cloud computing space for financial technology solutions, the company said in a filing to the Bombay Stock Exchange

IT Outsourcing in India As per NASSCOM, the IT exports in business process outsourcing (BPO) services attained revenues of $17.2 billion for the FY 20010- 11 going up by almost 34.5 as compared to last year. It accounted for more than 77% of the entire software and services income. Over the years India has been the most favorable outsourcing hub for firms on a lookout to offshore their IT operations. The factors behind India being a preferred destination are its reasonably priced labor, favorable business ambiance and availability of expert workforce. Considering its escalating growth, Patni Computer Systems the (IT) services and solution giants in India have sealed a five-year contract with UK-based IT solutions provider 2e2 worth US$ 32.09 million. According to the agreement Patni will offer a host of support services to 2e2's clients and end users. A 5 year agreement between HCL Technologies and News Corp for administering its information centers and IT services in UK. As per the industry analysts, the pact is estimated to be in the range of US$ 200-US$ 250 million. US$ 50 million agreement between HCL Technologies and Meggitt, UK-based security apparatus manufacturer, for offering engineering facilities. Global giant Walmart has short listed there Indian IT dealers namely Cognizant Technology Solutions, UST Global and Infosys Technologies for a contract worth US$ 600 million Government Initiatives Government sector is a key catalyst for increased IT adoption- through sectors reforms that encourage IT acceptance, National eGovernanceProgrammes (NeGP) , and the Unique Identification Development Authority of India (UIDAI) programme that creates large scale IT infrastructure and promotes corporate participation. Certain crucial steps taken by the Indian government to propel the sector growth are: Constitution of the Technical Advisory Group for Unique Projects (TAGUP) under the chairmanship of NandanNilekani. The Group would develop IT infrastructure in five key areas, which includes the New Pension System (NPS) and the Goods and Services Tax (GST) Setting up the National Taskforce on Information Technology and Software Development with the objective of framing a long term National IT Policy for the country.

Enactment of the Information Technology Act, which provides a legal framework to facilitate electronic commerce and electronic transactions. Setting up of Software Technology Parks of India (STPIs) in 1991 for the promotion of software exports from the country.There are currently 51 STPI centres where apart from exemption from customs duty available for capital goods, there are also exemptions from service tax, excise duty, and rebate for payment of Central Sales Tax.

Plans to formulate Information Technology Investment Regions (ITIRs). These regions would be endowed with excellent infrastructure and would reap the benefits of co-siting, networking and greater efficiency through use of common infrastructure and support services.

Ranking 1

City Bangalore

Description Popularly known as the capital of the Silicon Valley of India is currently leading in Information Technology Industries in India. Hyderabad which has good infrastructure and good government support is also a good technology base in India.The Government of AP Has built a separate township for IT Industry called the HITEC City. [20] It is the second largest exporter of Software. Pune, a major industrial point in India. The National Capital Region of India comprising Delhi, Gurgaon, Faridabad, Noida, Greater Noida and Ghaziabad are having ambitious projects and are trying to do every possible thing for this purpose.

Hyderabad

3 4 5

Chennai Pune NCR

Trivandrum Famously known as "Gateway of South India".Trivandrum, the capital of kerala is a green metropolis and tier I city. GOK provides a good platform for IT devolopment in the city with India's largest IT park Technopark and dedicatedTechnocity SEZs. Kolkata Kolkata is a major IT hub in eastern India. All major IT companies are present here. The city has tremendous potential for growth in this sector with upcoming areas like Rajarhat.

Mumbai

Popularly known as the commercial, entertainment, financial capital of India, This is one city that has seen tremendous growth in IT and BPO industry, it recorded 63% growth in 2008.[21] TCS, Patni, LnT Infotech, I-Flex WNSand other companies are headquartered here. This rapidly growing industrial hub houses a lot of IT/ITES and BPO giants. Genpact, Connexions IT services, Deutsche Bank and EXL BPO, Infosyss, Tech Mahindra, and Wipro are here. There are plans to build the largest IT SEZ in India by Mahindra under the Mahindra World City.

Jaipur

10

Ahmedabad Fastest growing center of IT/IT-enabled services, BPO & KPO.

The Top 10 IT Hubs in India Top 10 IT Companies in India Tata Consultancy Services Wipro Infosys Satyam Computer Services HCL Technologies Tech Mahindra Patni Computer Systems I-Flex Solutions MphasiS L&T Infotech

Indian Tobacco Company Ltd.

A Snapshot Revenue: USD 5 billion

Market Capitalization: USD 19 billion Amongst top 10 Indian companies in terms of market capitalization Centenary year in 2010 Direct group of employment: 26000+ people in 20 countries Four times winner of Nasscoms Best IT user award Largest fast moving consumer goods company in India Largest distribution network: Direct servicing of 85000 markets and nearly 3 million retail outlets Owns and markets three of Indias top 5 FMCG brands ITC Welcomegroup: Indias second largest hotel chain Market leader in value added paper and board with the largest mill operations in the Afro-Asian region Ranked 95th most reputable company in the world in the Global Reputation Pulse 2009 by US based reputation institute Inducted into the United Nations Global Compact, the worlds largest global corporate citizenship initiative.

History and Evolution ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agribusiness, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. The Companys beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks. Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies witnessed the beginnings of a corporate transformation that would usher in momentous changes in the life of the Company. ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It is today India's most sophisticated packaging house.

In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'. The objective of ITC's entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITC's Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India. In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India. Bhadrachalam Paperboards amalgamated with the Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards Division. In November 2002, this division merged with the Company's Tribeni Tissues Division to form the Paperboards & Specialty Papers Division. ITC's paperboards' technology, productivity, quality and manufacturing processes are comparable to the best in the world. It has also made an immense contribution to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly involved in education, environmental protection and community development. In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with reduced lead time and a wider product range. In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. Since inception, its shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards Division to form the Paperboards & Specialty Papers Division in November 2002. Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Business Division for export of agri-commodities. The Division is today one of India's largest exporters. ITC's unique and now widely acknowledged e-Choupal initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million farmers. ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in August 2004 at

Sehore. On the rural retail front, 24 'Choupal Saagars' are now operational in the 3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh. In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. A line of premium range of notebooks under brand Paperkraftwas launched in 2002. To augment its offering and to reach a wider student population, the popular range of notebooks was launched under brand Classmate in 2003. Classmate over the years has grown to become Indias largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag. Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the Classmate brand. In 2008, ITC repositioned the business as the Education and Stationery Products Business and launched India's first environment friendly premium business paper under the Paperkraft Brand. Paperkraft offers a diverse portfolio in the premium executive stationery and office consumables segment. Paperkraft entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009. ITC also entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also initiated a foray into the popular segment with its men's wear brand, John Players, in 2002. In 2006, Wills Lifestyle became title partner of the country's most premier fashion event - Wills Lifestyle India Fashion Week - that has gained recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry. To mark the occasion, ITC launched a special 'Celebration Series', taking the event forward to consumers. In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this area. Today ITC Infotech is one of Indias fastest growing global IT and IT-enabled services companies and has established itself as a key player in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across key focus verticals - Manufacturing, BFSI (Banking, Financial Services & Insurance), CPG&R (Consumer Packaged Goods & Retail), THT (Travel, Hospitality and Transportation) and Media & Entertainment. ITC's foray into the Foods business is an outstanding example of successfully blending multiple internal competencies to create a new driver of business growth. It began in August

2001 with the introduction of'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and staples segments with the launch of the brands minto and Candyman confectionery and Aashirvaadatta (wheat flour). 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment. ITC's entered the fast growing branded snacks category with Bingo! in 2007. In eight years, the Foods business has grown to a significant size with over 200 differentiated products under six distinctive brands, with an enviable distribution reach, a rapidly growing market share and a solid market standing. In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative. ITC now markets popular safety matchesbrands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro. ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked the manifestation of its partnership with the cottage sector. ITC's popular agarbattis brands include Spriha and Mangaldeepacross a range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani and Nagchampa. ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care products for men and women in July 2005. Inizio, the signature range under Essenza Di Wills provides a comprehensive grooming regimen with distinct lines for men (Inizio Homme) and women (Inizio Femme). Continuing with its tradition of bringing world class products to Indian consumers the Company launched 'Fiama Di Wills', a premium range of Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively. The Company also launched the 'Superia' range of Soaps and Shampoos in the mass-market segment at select markets in October 2007 and Vivel De Wills & Vivelrange of soaps in February and Vivel range of shampoos in June 2008.

The ITC Vision Sustain ITCs position as one of Indias most valuable corporations through world class , performance, creating growing value for the Indian economy and the companys stakeholders. The ITC Mission To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value. ITCs Corporate Strategies Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with opportunities in domestic and export markets. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology. Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality. Ensure that each of its businesses is world class and internationally competitive. Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITCs various businesses. Create distributed leadership within the organisation by nurturing talented and focused top management teams for each of the businesses. Continuously strengthen and refine Corporate Governance processes and systems to catalyse the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability.

ITCs Businesses FMCG

 Cigarettes and Cigars Foods Lifestyle retailing Personal care Education and stationery Safety machines Agarbattis Paperboards and Packaging Paperboards and speciality papers Packaging
Agri Business Agri commodities and rural services e-Choupal Leaf tobacco, spices and agri inputs

Hotels Information Technology Group Companies

ITC Infotech
A Snapshot 100 % subsidiary of ITC Limited 100 % owned subsidiaries in the United States and United Kingdom

Inception- October 2000 SEI-CMM Level 5 certified in the first year, ISO 2001 and ISO 9001:2000 certified 35 acre owned infrastructure in Bangalore Over 3200 employees

Overview Formed in 2000, ITC Infotech has today carved a niche for itself in the arena of global IT services and solutions. The company has established technology Centers of Excellence (CoE) to deepen capabilities and incubate cutting-edge technical competencies. A robust outsourcing model, comprehensive suite of differentiated solutions & services and focus on excellence in execution has provided the company a leadership position in chosen domains. ITC Infotechs customer centric go-to-market approach is organized by industry verticals. The company services industries including, Banking Financial Services & Insurance (BFSI), Consumer Packaged Goods (CPG), Retail, Manufacturing, Engineering Services, Media & Entertainment, Travel, Hospitality, Life Sciences and Transportation & Logistics. The company enjoys the rare advantage of having a practitioner's expertise in some of these industry verticals, which has in part been bequeathed by parent ITC Limited, which runs market leading businesses in these verticals. While an enterprise range of technology capabilities and world class quality processes form the foundation of ITC Infotech's cuttingedge IT service strength, a sharp domain focus ensures that IT services delivery always places business needs ahead of technology. ITC Infotech provides IT solutions by addressing customer pain points through innovative solutions, optimizing their IT landscape and maximizing returns from IT investments. The company focuses on developing deep and differentiated capabilities to enhance expertise in specific industry domains, business solutions and technologies. This steadfast focus on delivering enduring value to customers has formed the bedrock of the ITC Infotechs growth strategy. The company has been successful in attaining differentiation in niches and continues to gain competitive advantage and strengthen market standing. ITC Infotech's leadership capabilities also accrue from business critical engagements with leading organisations across five continents, and a service delivery footprint spanning over 140 countries. ITC Infotech conforms to the highest standards in international process quality, with ISO 27001, ISO 9001, CMMi Level 3 and BS 7799 accreditations. These reflect the company's ongoing enterprise-wide focus to ensure that every engagement, program and project delivers international quality consistently. Time Line

 2000 - ITC Infotech received the SEI CMM Level 5 certification 2004 - Forrester Research and Fortune rank ITC Infotech as a leading services provider for outsourcing expertise in Product life cycle management (PLM) solutions and Customer Relationship Management (CRM) system implementation. 2005 Enters into a partnership with SAP 2008 - Acquires Pyxis Solutions 2009 - Featured in the Black Book of Outsourcing 2008 Green Report 2010 - ITC Infotech shared the best Business Process Management award in the Architecture Excellence Awards.

Background ITC Infotech, a global IT services company, is a fully-owned subsidiary of ITC Limited, the US$ 6 billion diversified conglomerate. ITC Limited is rated among the World's Most Reputable Companies by Forbes magazine and among India's Most Valuable Companies by Business Today. Expanse of operations Headquartered in Bangalore, India, with wholly-owned subsidiaries in UK and USA, ITC Infotech services Fortune-listed customers across North America and Europe. We have established a service delivery footprint across more than 140 countries worldwide. We provide comprehensive solutions through dedicated development centers, offices, and delivery centers in North America, Europe and Asia Pacific, in addition to two delivery hubs in Bangalore and Kolkata. ITC Infotech advantage ITC Infotech has established itself as a key player in the offshoring arena with the rare advantage of having both domain expertise and astute business proficiency. We engineer business solutions that address our customers pain areas and couple this skill with a robust offshore delivery infrastructure and quality process maturity. Converged focus of the top management and flexibility in relationship is part of every strategic partnership we embark on. Best of breed talent, paired with global and multicultural flavor, makes us versatile. Company Vision

To be a trusted partner for customers by providing superior customized and domain centric IT solutions and services powered by the passion of employees. Company Values C- Customer Orientation R- Respect for People E- Excellence A- Abounding Innovation T- Trusteeship E- Ethical Corporate Citizenship People first ITC Infotech nurtures its employees through numerous training and development programmes to help them actualize their potential. The overarching objective is to ensure for each individual, a wholesome and challenging job profile, thereby constantly aligning individual aspirations to organizational needs. ITC Infotech offers global careers, global exposure and a diversity of opportunities to create business and technology leaders of tomorrow. The company became the first Indian IT company to receive the prestigious Social Accountability (SA) 8000:2008 certification. SA8000 is widely accepted as the most viable and comprehensive international workplace management system. Industry Recognition Premier analyst and market research agencies have recognized ITC Infotech's position as the preferred IT partner. The company has been: Featured amongst Top 100 Global Outsourcing Companies in the Leaders category - International Association of Outsourcing Professionals Ranked amongst Top 10 Specialty Application Development Providers - Global Services, CMP Media Named amongst major Indian global service providers for PLM implementation and engineering services - ARC Advisory

 Listed as a leading Player in CRM & CPG Space, and mentioned amongst top service providers for Radio Frequency Identification (RFID) and SAP - Forrester Featured among cool vendors in application services, hype cycle for IT Outsourcing and mentioned in reports on PLM Services Providers - Gartner Referred to as a Key Offshore Testing Services Provider - AMR Research Technology Partners SAP Oracle Sun Microsystems

Acquisitions In 2008, ITC Infotech acquired Pyxis Solutions, a company engaged in providing services in software Quality Assurance.

Key Areas of Business

Business Practices Banking, Financial Services and Insurance Consumer packaged goods Hospitality Media and Entertainment Manufacturing Retail Travel Transportation and logistics Life Sciences

 Services Advanced Technologies Business Consulting Customer Relationship Management Custom Applications ( Microsoft, Java) Engineering Services Enterprise Resource Planning Infrastructure Services Product Life Cycle Management Quality Assurance and Testing Quality Consulting

Marquee Customers Banking, Financial Services and Insurance Danske Bank Abbey Cattles Standard Bank Barclays Global Investors ING Direct Credit Suisse Goldman Sachs Nomura iPSL

 Marco Polo Alliance Bernstein Barclays Capital HIP GHI Consumer Packaged Goods and Retail ITC Ltd. British American Tobacco Insight Garden Ridge Debenhams Supervalu Unilever IC Companys Advance Auto Parts Manufacturing and Engineering Services PTC Centrica Arcelor Mittal Solvay Outo Kumpu Aker Solutions Kohler Focke & Co

 Steelcase Conoco Phillips Media and Entertainment AOL Viacom Yahoo Microsoft EA Teliris

Travel, Hospitality and Transportation Finnair LAN Qantas WestJet DHL Starwood Columbia Association George P Johnson Cargolux Partnership and Alliances Microsoft SAP PTC

 News Page adAM The Electronic Scriptorium Thomson Reuters Oracle Sun Microsystems

Global Offices Europe UK - Milton Keynes, Netherlands - Amsterdam, Finland - Espoo, Helsinki. Sweden - Stockholm, Austria - Vienna, Denmark - Copenhagen, Czech Republic - Prague, Switzerlans- Zurich, Bern, Lausanne Germany - Munchen, Frankfurt, Munich, Stuttgart, Hamburg France - Paris Asia Pacific India - Bangalore, Kolkata UAE - UAE Saudi Arabia - Saudi Arabia Singapore - Singapore North America

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The Danske Bank- Office Data Collection

Primary Data The primary data for this project was obtained primarily from my immediate supervisor through general interaction. I did not take the support of any questionnaire, but obtained the information from her through casual speaking. She readily gave me insights about the company and recruitment department whenever I asked her. Apart from the mouth to mouth interaction I was also provided with a power point presentation which contained exclusive details about the company and its clients. Secondary Data Leaving aside the information I got from the company directly I also collected subsequent amount of data from the internet. I have attached the list of websites referred in the bibliography.

Data Analysis
Project Details: My project at ITC Infotech was to close at least 15 positions for Danske Bank across various skills including visual graphics, testing both manual and automation, mainframe comprising PL1 and COBOL and lastly dot net. By the end of my internship I managed to close 22 positions. Roles and Responsibilities: Search resumes on Naukri.Com and Monster.Com for the required positions. Arrange the first round of interview for the shortlisted candidates. After the interview collect the feedback from the panellists and update it in the system Arrange the second round of interview for candidates who cleared the first round. After the interview collect the feedback from the panellists and update it in the system Arrange an interview with the project manager for the candidates who cleared the second round. After the interview collect the feedback from the project manager and update it in the system If the candidate has cleared all three rounds report to a supervisor and ask him to roll out an offer. Check with the candidate if the offer is acceptable to him Collect the required documents like the educational mark sheets, passport, pan card, company relieving letters etc if candidate accepts the offer. Also confirm with the candidate on his date of joining. Conduct a background verification check. Follow up with candidates if they have completed their pre- employment medical check-up.

Shortfalls of the HRM Department

A serious shortfall of the recruitment department there was that it was highly unorganized. The manager kept shifting people from one project to another Another shortcoming was that all the work happened through Illuminati, a software that was designed specially for the ITC Infotech recruitment team. A major drawback of this was that I was pretty complex and not all the employees had mastered the art of using it.

The recruitment teams for the various clients wasnt well distributed. Danske Bank being the main client had only a two member team, while other clients had a three member team.

The biggest drawback according to me was in the organization of walk ins. They were never properly coordinated. Candidates at times had to wait for 3-4 hours to give their interviews.

Suggestions and Recommendations:

Split the recruitment team into better groups. Keep a group only for sourcing resumes, another for document collection, and one for managing the daily interviews and walk ins. Also assign a main recruiter to each client and provide the main recruiters with a deputy.

Conduct the walk ins in a better manner. Coordinate the timings with the candidates more properly, and if the numbers are huge assign more panellists. Give more intensive training on how to use Illuminati which will smoothen the work flow. Arrange more webcam rooms so that there wont be a clash between two recruiters for the webcam to conduct the interview at the same time.

Weekly Reports
Week 1 The first week at ITC Infotech was a very different experience for me. It was the first time I probably spent a whole day in the office. There was not much to do as I had just joined and was not familiar with how things worked around in there. On the very first day I was briefed about the company and was introduced to my immediate superior and the rest of my colleagues. I spent the whole day sitting by my immediate superiors side watching her do the work and tried to grasp in as much as I could. On the next day I was subject to a formal induction program, in which I was shown the whole campus, the various buildings where I was supposed to work and was introduced to the reporting managers of the various departments. After that I was also trained on how to use Illuminati a software which facilitated the working of the entire recruitment team. I was also given my own cubicle with a desktop and a personal extension. My work basically started from the third day. My superior gave me instructions as to what my project was and on the client I would be working for. I was supposed to work for Danske Bank and close 15 positions for various skills. The first job assigned to me was to schedule interviews for shortlisted candidates. I had to call them up and check their convenient times so that I could schedule their interviews accordingly. Three modes of interviews were available- telephonic, webcam and face to face. For the rest of the week I scheduled candidates of various skills for their interviews. Week 2 This week my work was given a direction. At the very beginning I was informed that there was going to be a walk-in interview happening at the end of the week so I had to arrange an adequate number of candidates. My superior had sent out a mass mail to all employment agencies telling them to send in resumes for the required positions. My job was to screen the resumes that came in on the basis of our requirement and schedule the shortlisted candidates for the walk in interview. At the end of each day I had to inform my superior as to how many candidates were scheduled so that she could organize the panels and make the other arrangements accordingly.

Week 3 Just like the second week there was a walk in happening at the end of the third week as well. This time however my duties were enlarged. The senior people in the office were going to other locations to conduct interviews. I was the contact person for the interviews happening at Bangalore. Hence this time I was to speak to the employment agencies directly. This was the first time I dealt with an external party. I had to prepare a consolidated tracker for the number of candidates that were shortlisted across all locations so that a proper record could be kept. Based on that tracker we would send the required number of panels to out station site. I was the person in-charge for the walk in happening this week. Hence the candidates were reporting to me that day. It was a very unique experience to see so many candidates come to give interviews. At a time there used to be 30 candidates lined up outside the building waiting to give their interviews. It was not easy to manage them as they got unruly at times tired of waiting for a couple of hours just to give their interview. All in all it was a very unique experience. Week 4 This week I was given something different to do. I was supposed to update the joining records of the company. I was given a lot of files which had to be updated on the system. These files basically contained the feedback of the daily interviews as well as the walk ins. Updating this on the system was very important because we could exactly ascertain how many candidates were selected, for which clients they were selected, how many were rejected, how many dropped out because they did not like the offer we rolled out to them. The tracker was huge and contained many fields like date of joining, expected cost to company, offered cost to company, total work experience, present company, notice period, status of medical check up, reasons for drop out etc. Along with the updating the tracker I was also required to schedule the daily interviews.

Week 5

This week was definitely the best week of my internship. My colleague had absconded. We had found a replacement for her. My job now was to get him familiar with the working pattern here. I had to get him to understand how to schedule the interviews, from where to get the resumes, how to collect the feedback from the panellists and I also showed him how to update the tracker with the passing of every interview. Basically he took over my responsibility and I worked on the absconders My new role was documentation and background verification. Once a candidate accepted our offer we needed to collect certain documents from his side like his educational mark sheets, his company relieving letters, his passport, his pan card etc. Apart from collecting the documents I also had to do a background check on the candidate from the references he provided. Week 6 This was the last week of my internship. I was gradually being relieved if all my duties and they were being transferred to someone else. My project was to close 15 positions and by this time I had closed 22 positions. There was no particular work given to me as such but was asked to come to office so that I could be of assistance to anyone. The whole week I spent collecting the documents from as many candidates as possible so that we could roll out their appointment letters.

Conclusion

My experience at ITC Infotech was a very fruitful one. I entered the industry as a newcomer, completely blank as to how things work and I walked out with sufficient insight into what a corporate lifestyle would be. At ITC Infotech I learnt something new each and everyday. Working in the recruitment team meant that I had a lot of interaction with a lot of people both within and outside the organization. Each person had something new to offer. These people were all of the corporate background, all with a sizeable amount of experience behind them. Never before had I had the chance to interact with this gentry of people. One of the biggest lesson I learnt here was how to talk to people. Interaction with such people was never casual. It followed a very dignified and sophisticated pattern. The candidates that I recruited were not freshers. They all had work experience of at least 3-6 years. While interacting with them over the phone I picked up parameters that candidates consider before joining an organization. Before accepting to take up the interview there were certain questions that almost every candidate seemed to ask me. They wanted to know the benefits for relocation, how fast would they be put on site, would it be a group project, what would be the working hours and so on. If they were satisfied with the above conditions only then would they agree to take an interview. ITC Infotech also boosted my confidence tremendously. It instilled in me the belief that I can handle situations and people tactfully. When I was the contact person for the walk in I had to handle 70 odd people. I had to see to it that the whole interview process was flowing smoothly. Keeping the people calm was a really challenging task. I also enjoyed my tenure at ITC Infotech because of my colleagues. They were really friendly and cooperative. They did not get angry at my faults and instead corrected me every time. They also explained me my mistakes and told me how to improve on them. I never for once felt like a simmer intern. I felt very much a part of the recruitment team. All in all working at ITC Infotech was a highly enriching experience. The 45 days that I spent over there gave me an opportunity to put whatever I had learnt in theory into actual practice. I had always read about walk ins, the entire selection process right from attracting candidates to apply for jobs upto sending them their appointment letter after they had cleared all the stages of their interview and their medical tests. ITC Infotech gave me the opportunity to live every word of the recruitment process that I had read in my text books. I actually came to experience the concept of a walk in, handling a crisis and doing reference checks. It was very interesting to observe the different candidates who came for the interviews. Some were really nervous while there were a few who were highly confident. Seeing how interviews actually take place, the kinds of questions panellists ask and learning form the

mistakes that the candidates made while giving the interviews is really going to stand me in good stead for my future. Working at ITC Infotech gave me a very bright insight of the IT Industry. We all know that the IT industry is a booming sector in the world economy and to have been a part of it was something really special.

Bibliography

http://www.itcportal.com/about-itc/itc-profile/itc-profile.aspx http://www.itcportal.com/itc-business/index.aspx http://www.economywatch.com/business-and-economy/information-technologyindustry.html http://en.wikipedia.org/wiki/Information_technology http://business.mapsofindia.com/india-industry/it.html http://www.itcinfotech.com/Company-Overview.aspx