2011 06

ARO
ARO - ..........3
2011 06 ....13

IX Survey
......20
.............29
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Worldwide Ad Market Approaches $500
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How to Encourage Mobile App Discovery and
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2011 06 .......51

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ARO 2011 6

1: 2011 6

: InsightXplorer ARO ;: 2011 6

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98.5 1.6 7 78.3 1.3
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: InsightXplorer ARO ;: 2010 7 -2011 6

 3: 2010 7 -2011 6 ()

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 5: 2010 7 -2011 6 ()

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: InsightXplorer ARO ;: 2011 6

 7: 2011 6

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: InsightXplorer ARO ;: 2011 6

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ARO 2011 6

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(IX Survey )
10-79
2011/06/18~2011/06/19
3,271

2011 06
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(28.7%) 35-39
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35-39
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2011 06

(IX Survey )
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2011 06 06
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(IX Survey )
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1 (33.7%)
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1.
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3.
4.
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2011 6

2011 6

//

Google

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iCloud

450

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Google

Google Inside Search

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Gmail Microsoft Exchange Server Google
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Decide

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Google

Google Google Wallet

eBay PayPal Google eBay

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LinkedIn 130%

LinkedIn

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Chrome OS

IPv6

(6/8) IPv6

Dropbox Softbank

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190

190 (Nokia)

160

Sony

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Victoria Espinel

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Ovum

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55%

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5 2 Google Android

Regus2011

89%

89%

eMarketerFacebook

Facebook banner ad 20 Facebook

80.9%

app

app app


(ARO Panel)
NetRoverTM Access Rating Online (ARO
)
(Internet Audience Measurement)

IX Survey panel
CyberPanel-Taiwan IX Survey
ARO Survey

[]
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