Professional Documents
Culture Documents
953
(02)2368-0816
(02)2367-3883
http://www.moeasmea.gov.tw
2009
Contents
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The paradise in the mountain-Namasia
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The blue sky, surrounded by green mountains with the river flowing
through the valley help to reserve the original environment Nanzih siian
River and make it a perfect spot to stay. Besides,the beautiful plum flowers
make it even more welcoming!But most of the fruits are for the personal use
or sold to the small vendors,and it does not bring the farmers huge profits.
For this reason,many farmers cut the plum trees down and grow other higheconomical value crops.
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The best way to improve the economic in Namasia is to develop the tourism.
DIY
Every April and May is the harvest time for plum especially in Namasia, you will
be amazed to see the plum-picky everywhere.
Plum are considered healthy food in Japan. In the past, the plums in Taiwan used
to be exported into Japan. But this situation has been changed for the past eight
years! Because Chinese plums has taken over Taiwan plums and resulted in making
the plum price falls dramatically. As a result, there are less and less plum farming
and cause the beautiful series disappear slowy.
The most important matter to improve Namasia is how to make plums into highlyvalue economical crops. The best way to do is to increase its additional value by
making it into vinegar. Because of awareness of healthy eating habits. Vinegar
drinking is getting more and more popular. Why not combine the healthy plumdrinking habits with B&B together to attract more touristsWhen they visit, they can
also learn the whole vinegar and process of plum-picking, plum-vinegar makingBy
doing so, it helps make Namasia a real hometown of plum-vinegarWe can achieve
this with the professional helps from Namasia, and create its own unique logo from
the rich aboriginal culture. We believe that it will really stand out from other similar
products and be unique for Namasia.
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4.OTOP
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OTOP
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We gather all the professional from different fields in this project including plum
expert Wu sheng and southern Taiwan university. We provide the training courses
including the logo design for the first year, Plum vinegar making for the Second year
and finally the standard procedure course for the third year.
Not only we offer these courses but we also help to build the confidence of local
business. They need to be aware of the product quality control and be able to sell
their products confidently. And for those who are interested in staring their own
business we can provide them with lots of opportunities. That is what we have been
doing for the past 3 year. By doing this the local business can be blooming and
improving their professional abilities.
During these periods we held many events to improve Namasia plum vinegar.
These events helped the business owner to learn how to success in their business
and made the business stronger.
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Build the logo confidence
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This project has combined 6 major business owners together since it started
3year ago such as Sun tribe workshopThe Sea Clay Modeling Labor
WorkshopNi-Ling Valley B&B Gusung Minsu husung WorkshopBanigai
B&Band Danyun Organic Farm Shop. They are all skilled with their
ownprofessional fields. We are proud to say this project has achieved its goal of
attracting visitor and boosting the local economics. We also offer Namasia to build
their own local product ID systems. It consists of the logo of S.O.P ,the mountain
view and river picture to indicate its natural clean environment. Most importantly
,the snake tattoo symbolizes the spirit of aboriginal spirit.
All those above not only help to build consumers confident and also give a totally
new opportunity of selling plum-vinegar. It make the customers more aware of the
origins of this product which comes from a place where the nature is the farmer
to indicate its organic and the strict procedure of making plum-vinegar. And it is
indeed an unique product!
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The main purpose of promoting this plum vinegar business is to establish the
brand awareness to make it competitive and to delicate the product. This one town
product project is on the basis of helping the local business to connect with other
major business networks such as restaurant and art craft workshops.
Danyun Organic Farm Shop is located in Holy Mt. Zion. It is a spot where you
can overlook the NanZin. The owner has been spending 20 years on developing its
own natural products.
Aboriginal art shop Sun Tribe workshop is base on
the Bunung tribe sun spirit. Artist Gan a lan deeply
believed in the traditional aboriginal value-The worship
of sun and hope to make it well-known to others.
Thats also the main idea of her creative artworks.
When entering Banigai B&B you will be amazed by
its original ideas about harmony living styles with the
nature. Everything you find and eat is organic and also
really tasty. Thanks to the owners we can really enjoy a
wonder food journey!
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Case1
Dannung Organic Farm Shop Namasias Wonderland
Case2
The Keeper of Traditional Aboriginal Culture Sun Tribe Workshop
Lin Ming Shians orgasmic farm shop situated in the valley of Nanzih siian River Wetland
.What inspires him to study the organic farming is the plum! He feels everything should
have its own best value and the plum makes him think be a key point to change the current
poor economic situations in Namasia.
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Sun tribe workshop is one of the best examples of preserving the aboriginal art
craft culture .It helps to improve the local economic and even more it bring the youth
to go back learn the experiences. Although it faces the challenges from Mainland
Chinese, it still persist in hand making instated of machine. To expand this, we
design the unique logo for it and make it recognizable because we want every
visitor to deeply feel the core of aboriginal artwork. No matter where the visitors
come from, they will know it is a symbolic Namasia product as soon as they see it.
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Case3
Enjoy Organic Life- Banigai B&B
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Banigai B&B is a place where you can see the organic ideas everywhere.
Its focus on combining the bu nung tribe culture and jou tribe culture together
with its own natural view. Banigai B&B has the advantages of beautiful river
view and aboriginal culture. We emphasize on the aboriginal cuisine, and
hope to bring the visitor a different aspect of aboriginal cuisine! We also
sell their plum products by designing Madame a-Li plum vinegar logo and it
brings huge profits to Banigai B&B.
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OTOP
August 8th is a day which will never be forgotten. It was a day when we were
supposed to celebrate with festival spirits but unfortunately, the typhoon- Molake
caused very severe damage to South Taiwan,the roads were destroyed and caused
lots of casualties.
Even so, Small and Medium Enterprise Administration Ministry of Economic
Affairs still insisted on helping local business. Fortunately, typhoon- Molake has not
destroyed
the equipments so we are able to work together on our goals.
October 2009,We held a selling event in Shih Kong Mitsukoshi Taipei to help
Namasia to promote its plum vinegar! And hopefully ,it will raise the public attention
on Namasia and help it to rebuild by buying the plum vinegar.
The Namasia Plum Vinegar is a hope to all other remote areas with similar
conditions. It is a result of all the people work together. It persists on following
the conventional plum vinegar-making methods and although it was damaged by
typhoon, it still stands .That is also the reason why Small and Medium Enterprise
Administration Ministry of Economic Affairs tries to achieve !
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(02)2368-08162368-6858
023343-1100
Release unit: Small and Medium Enterprise Administration, Ministry of Economic Affairs
Director General: Lai Sun-Quae
Address: 3rdF1.NO.95, Sec.2.roosevelt Rd, Taipei10646, Taiwan, R.O.C
Tel: (02)2368-08162368-6858
Release unit: Chinese Management Association
Academic societyAddress: 13rdF1.NO4, Sec.1.roosevelt Rd, Taipei10646, Taiwan, R.O.C
Tel: (02)2368-08162368-6858
Editor consultant: Lin Mei-xueSu Wen-linChen Jun-liangLu Liy-uan.
Editor-in-chief: Cai Wei-shui.
Editor: Lu Chun-rongLin Men-gjieZhang Ling-hao.
Page layout constitution: 2020creativity marketing company.
Publication date: December, 2009
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