Distimo Publication July 2011

Mobile Gaming Trends: Popularity, Pricing and Monetization
By Hendrik Koekkoek, Analyst at Distimo
Apple App Store for iPad

IPAD
Apple App Store for iPhone

IPHONE
Apple Mac App Store

MAC
BlackBerry App World for all devices BlackBerry App World for PlayBook GetJar Google Android Market Nokia Ovi Store Palm App Catalog Windows Phone 7 Marketplace
Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com
Distimo 2011, some rights reserved
Distimo Publication - July 2011
NEW AND NOTEWORTHY

This publication covers the Apple App Store for iPad, Apple App Store for iPhone, Apple Mac App Store, BlackBerry App World, GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, and Windows Phone 7 Marketplace in the United States in June 2011. The major findings are: The average selling price of games declined by 28% over the last year, while the revenue generated by the most successful freemium games increased tenfold during this period in the Apple App Store for iPhone. The presence of virtual currencies within games is one of the main reasons behind the popularity and monetization success of in-app purchases. 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone. Looking at the 300 most popular paid for applications, 72% of downloads are generated by games while the remaining 28% of downloads are generated by applications other than games in the Apple App Store for iPhone. The total revenue generated by top grossing games increased by 79% year-on-year in the Apple App Store for iPhone. A small number of publishers dominate total game downloads: ten publishers account for more than half of all downloads among the 300 most popular paid games in the Apple App Store for iPhone. Notwithstanding the popularity of games, the growth rate of the number of applications other than games is higher than the growth rate of the number of games in most stores. The number of games has increased faster than other apps only in the Apple App Store for iPhone, the Apple App Store for iPad and GetJar, but the growth rate for games in other stores is lower than for other applications.
Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.
AVERAGE SELLING PRICE FOR GAMES DECLINED OVER THE LAST YEAR
This months publication focuses on games in the mobile app stores. There are numerous success stories of mobile games in the media, including Doodle Jump, Angry Birds, Cut the Rope and Infinity Blade to name a few. This report aims to analyze the overall success of mobile games during the period June 2010 to June 2011. Utilizing collected transactional data, we performed an extensive analysis of downloads of games for the Apple App Store for iPhone in the United States. Games is the single most popular category in the Apple App Store for iPhone, and of all downloads generated by top 300 overall free applications in June, 56% are game downloads. This number is even higher for paid applications: 72% of all downloads generated by the top 300 overall paid are game downloads, and only 28% of downloads are generated by other applications.
Average selling price of 300 most popular paid for games

$2.50
$2.00
$2.01 $1.69
$1.50
$1.44
$1.00
$0.50
$0.00
June 2010 January 2011 June 2011
The average selling price of the top 300 games has declined during the past year. The average selling price was $2.01 in June 2010, however it has since declined by 28% to $1.44 as of June 2011.
FREEMIUM GAMES NOW GENERATE MAJORITY OF REVENUE OF TOP GROSSING GAMES

Revenue share per monetization model of 200 most grossing games
June 2010
January 2011
June 2011
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Revenue share paid applications
Revenue share paid applications with in-app purchases*
Revenue Share Free Applications with in-app purcases
During this same period however, in-app purchases have become huge. One year ago, freemium games (free games with featuring in-app purchases) generated only 8% of the revenue of top grossing games. As of June 2011, 52% of all the revenue of top grossing games is generated by freemium games. This implies that the revenue generated by top freemium games increased more than tenfold in this period, given the fact that the total revenue of top 200 grossing games increased by 79% in one year. One of the main reasons for the increase in freemium revenue is the increasing popularity of virtual currencies. During the first six months of 2011 (from January to June), the proportion of the 300 most popular free games that used virtual currencies increased from 24% to 35%. An obvious example here is the highest grossing game in June, Tap Pet Hotel. This game monetized just by its virtual currencies Treats and Coins. A small number of publishers dominate total game downloads when we look at the 300 most popular games only. The ten most popular publishers of free games generate 27% of all top 300 free game downloads, while the 10 most popular publishers of paid games generate 54% of all top 300 paid game downloads. The most notable of these ten paid game publishers is the indie developer Andreas Illiger. Using just one game Tiny Wings he managed to be among the 10 most popular game publishers, leaving behind publishers like Gameloft, Disney and SEGA. An important reason for the difference in downloads generated by top ten publishers for free and paid games is the higher turnover rate among the top 300 free games than for paid games. A total of 685 free games published by 443 publishers have had a top 300 game position during June, while only 504 paid games published by 249 publishers have had a top 300 game position. This shows that it is harder for new publishers of paid games to become successful than it is for new publishers of free games. This doesnt mean that it is impossible for new game developers to monetize: as shown above, free games generate a larger share of revenue of top grossing games than paid games.
* This includes both the revenue generated by the one-off fee and the revenue generated by additional in-app purchases.
GAMES: THE MOST POPULAR CATEGORY IN ALL STORES EXCEPT APP WORLD
Proportion of games among 300 most popular paid and 300 most popular free applications
60%
50%
40%
30%
20%
10%
0%
Games are not just popular in the Apple App Store for iPhone. In all stores, games is the most popular category among the top overall applications with the exception of BlackBerry App World (where themes are more popular). Games is also the most popular category in BlackBerry App World when we look solely at the BlackBerry App World for PlayBook instead of BlackBerry App World for all devices. The popularity of the games category for iPhone is most extreme compared to other stores: over half of the most popular applications in the Apple App Store for iPhone are games. The proportion of games among the top applications is larger than the proportion of games among all available applications for all stores. This suggests game development for smartphones has a lot of potential.
GROWTH OF GAMES ONLY HIGHER THAN OTHER APPS IN APPLE APP STORE AND GETJAR
Growth rate of games vs other apps January - June 2011
300%
250%
200%
150%
100%
50%
0%
Increase of games
Increase of other apps
The above graph shows the growth rate of games and other apps from January to June 2011. It reveals that despite the popularity and potential of games, the growth rate of the number of applications other than games is higher than the growth rate of the number of games in most stores. The number of games has increased faster than other apps in the Apple App Store for iPhone, the Apple App Store for iPad and GetJar. However, in the Apple App Store for iPhone and iPad the difference in growth rates of games and other apps is small. The growth rate for games in all other stores is lower than it is for other applications. The difference between the growth of games and other applications is the largest in the Windows Phone 7 Marketplace: the number of available games increased by 149% while applications other than games increased by 266%. This is quite remarkable especially considering the popularity of games on this platform: 43% of the 300 most popular free and paid applications are games, and among the most popular paid apps, the first 19 most popular apps are all games.
HIGHEST RANKED FREE GAMES

Rank 1 Application Mr Giggle HD Lite by Patryk Palasz Angry Birds HD Free by Rovio Mobile Ltd.
APPLE APP STORE FOR IPAD - UNITED STATES - JUNE 2011

Category Board, Puzzle Price free
Arcade, Puzzle
free
World Cup Table Tennis HD - The Addictive Classic Game in 3D by Skyworks Strike Knight HD by Backflip Studios Rows 3D for iPad Lite by Pixeltin Angry Birds Rio HD Free by Rovio Mobile Ltd. Army of Darkness Defense HD by Backflip Studios Shape Shift HD by Backflip Studios BreakOut Mania HD by SixHourSoft LLC Words With Friends HD Free by Newtoy Inc.
Arcade, Family
free
Action, Sports
free
Board, Strategy
free
Arcade, Puzzle
free
Action, Strategy
free
Arcade, Puzzle
free
Arcade, Strategy
free
10
Board, Word
free
- this application features in-app purchases
HIGHEST RANKED PAID GAMES

Rank 1 Application Angry Birds Rio HD by Rovio Mobile Ltd. Angry Birds HD by Chillingo Ltd Angry Birds Seasons HD by Rovio Mobile Ltd. Fruit Ninja HD by Halfbrick Studios Cut the Rope HD by Chillingo Ltd
APPLE APP STORE FOR IPAD - UNITED STATES - JUNE 2011

Category Arcade, Puzzle Price $2.99
Arcade, Family
$4.99
Action, Arcade
$1.99
Action, Arcade
$2.99
Family, Puzzle
$1.99
Sonic & SEGA All-Stars Racing by SEGA Words With Friends HD by Newtoy Inc. Spider-Man: Total Mayhem HD by Gameloft Infinity Blade by Chair Entertainment Group, LLC Plants vs. Zombies HD by PopCap
Kids, Racing
$1.99 - $4.99
Board, Word
$0.99 - $2.99
Action, Adventure
$0.99 - $6.99
Action, Adventure
$2.99 - $5.99
10
Puzzle, Strategy
$6.99

Rank 1 Application
APPLE APP STORE FOR IPHONE - UNITED STATES - JUNE 2011

Category Puzzle, Word Price free
Hanging With Friends Free by Zynga Oldschool Blocks by BrushGames.com Turtle Fly by j2sighte Bunny Shooter Free Game by Best, Cool & Fun Games Shape Shift by Backflip Studios Angry Birds Rio Free by Rovio Mobile Ltd. Air Penguin Lite by GAMEVIL Inc. Words With Friends Free by Newtoy Inc. Angry Birds Free by Rovio Mobile Ltd. Bloody Knuckles Free by AppVenturous, LLC
Action, Arcade
free
Action, Kids
free
Action, Adventure
free
Arcade, Puzzle
free
Arcade, Puzzle
free
Adventure, Family
free
Board, Word
free
Arcade, Puzzle
free
10
Action, Adventure
free

Rank 1 Application Angry Birds by Clickgamer.com Tiny Wings by Andreas Illiger Angry Birds Rio by Rovio Mobile Ltd. Fruit Ninja by Halfbrick Studios Hanging With Friends by Zynga Feed Me Oil by Chillingo Ltd The Heist by tap tap tap Cut the Rope by Chillingo Ltd Angry Birds Seasons by Rovio Mobile Ltd. Words With Friends by Newtoy Inc.
APPLE APP STORE FOR IPHONE - UNITED STATES - JUNE 2011

Category Action, Arcade Price $0.99
Action, Arcade
$0.99
Arcade, Puzzle
$0.99
Action, Arcade
$0.99
Puzzle, Word
$0.99 - $1.99
Family, Puzzle
$0.99
Board, Puzzle
$0.99 - $1.99
Family, Puzzle
$0.99
Action, Arcade
$0.99
10
Board, Word
$0.99 - $2.99

Rank 1 Application Full Deck Solitaire by GRL Games Bubble by Byterun
APPLE MAC APP STORE - UNITED STATES - JUNE 2011

Category Card, Strategy Price free
Entertainment, Board, Family Entertainment, Puzzle, Simulation Entertainment, Board, Puzzle Education, Board, Word Entertainment, Family, Puzzle Education, Board, Kids Card, Casino, Sports Simulation, Sports, Sports Entertainment, Action, Arcade
free
Gun Disassembly 2. Volume 1 by Noble Empire Limited Mahjong! Free by Byterun Doodle Hangman Free by EnsenaSoft Jigsaws Galore Free by Gray Design Associates Fantastic 4 In A Row Free by EnsenaSoft Texas Poker - Pokerist by KAMAGAMES LTD Basketmania by NO2 Web and Mobile Applications, S.L. PapiJump Free by Sunflat
free
free
free
free
free
free
free
10
free

Rank 1 Application Angry Birds by Rovio Mobile Ltd.
APPLE MAC APP STORE - UNITED STATES - JUNE 2011

Category Action, Kids Price $4.99
Modern Combat: Domination by Gameloft Angry Birds Rio by Rovio Mobile Ltd. Where's Waldo? The Fantastic Journey by Ludia Farm it! Seasons by AppMania War Pinball HD by OOO Gameprom Star Wars: Knights of the Old Republic by Aspyr Media, Inc. Civilization V: Campaign Edition by Aspyr Media, Inc. World of Goo by 2D BOY Trine by Frozenbyte
Action, Adventure
$12.99
Arcade, Puzzle
$4.99
Entertainment, Adventure, Family
$2.99
Arcade, Family
$0.99 - $2.99
Arcade, Simulation
$2.99
Action, Role Playing Education, Educational, Strategy Education, Family, Puzzle Entertainment, Action, Adventure
$17.99 $19.99
$49.99
$9.99
10
$4.99 $19.99

Rank 1 Application Memory by Spice The River Test - Free by SolverLabs Hangman by Spice Copter by Igor Shitarev Pixelated by Ebscer Bubble Birds by XIMAD INC Ka-Glom FREE by Magmic Free Chess by SolverLabs Superheroes Alliance by Uken Games Color Virus - Free by Spice
BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - JUNE 2011

Category Puzzles Price free
Puzzles
free
Puzzles
free
Action
free
Strategy
free
Action
free
Arcade
free
Board Games
free
Combat
free
10
Strategy
free

Rank 1 Application Angry Farm by Smarter Apps Hotel Tycoon Resort by Michael Flad
BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - JUNE 2011

Category Arcade Price $4.99
Strategy
$0.99
Light Bulbs Deluxe by Ajani InfoTech Private Limited Awesome! Bubble Breaker by Nice Games Room Escape by Ivywire Final Fantasy by Namco Networks America Inc. Jigsaw Plus by Spice Pinball Deluxe by Mobigloo LLC Doodle Jump by Gamehouse Jeweled Game by Ajani InfoTech Private Limited
Puzzles
$4.99
Arcade
$0.99
Puzzles
$0.99
Strategy
$4.99
Puzzles
$1.99
Action
$4.99
Arcade
$0.99
10
Puzzles
$4.99

Rank 1 Application The River Test - Free by SolverLabs Hangman by Spice Pixelated by Ebscer Doodle Blast by FlexibleAIR Crystal Balls Free by ingames
BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - JUNE 2011

Category Puzzles Price free
Puzzles
free
Strategy
free
Puzzles
free
Puzzles
free
NEED FOR SPEED Undercover for BlackBerry PlayBook by Electronic Arts Inc. Rocket Storm by David Shute Assembler Mobile 2 HD by Matthew Bryce Summer Bubble Birds HD by XIMAD INC PlayDoom by Lszl Nmeth
Arcade
free
Action
free
Puzzles
free
Action
free
10
Action
free

Rank 1 Application Pixelated Plus by Ebscer Papa's Burgeria by Flipline IDS LLC Dillo Hills by Justin Smith Mooo by Richard Hoddinott Bug War Recolonization by Rudy Sudarto PaperPlane by BBThemes
BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - JUNE 2011

Category Strategy Price $2.99
Strategy
$1.99
Action
$0.99
Puzzles
$0.99
Strategy
$0.99
Arcade
$0.99
Solitaire for BlackBerry PlayBook by Ryan Loebs Mahjong Legends by Anastasios Giapoutzis Nebula by Charles Robinson Aqualux by Milkman Games, LLC
Cards
$0.99
Puzzles
$1.99
Arcade
$0.99 - $1.99
10
Puzzles
$2.99

Rank 1 Application
GETJAR JAVA - UNITED STATES - JUNE 2011

Category Games Price free
Live Cash Games by BLUE LION mobile GmbH
Outlaw Racing 2011
Games
free
Mario55 by AquaJava Battleships Game by BLUE LION mobile GmbH
Games
free
Games
free
Bowling 3D
Games
free
TicTacToe Game by BLUE LION mobile GmbH
Games
free
Left2Die 3D
Games
free
Idiot or Intelligent by CS Drug Addict by Triotech Solutions MagicCrystals by Bogee Interactive
Games
free
Games
free
10
Games
free

Rank 1 Application Street Wars by MocoSpace
GETJAR SYMBIAN - UNITED STATES - JUNE 2011

Outlaw Racing 2011
Games
free
Mario55 by AquaJava Live Cash Games by BLUE LION mobile GmbH TicTacToe Game by BLUE LION mobile GmbH
Games
free
Games
free
Games
free
Happy Farm
Games
free
Real Football 11
Games
free
Road to Hell 3D by Jollybox Army vs. Crime (FULL) v1.02 by Polar Tigers
Games
free
Games
free
10
Bouncy Ball
Games
free

Rank 1 Application Live Holdem Poker Pro by Dragonplay Bubble Blast 2 by Magma Mobile Angry Birds by Rovio Mobile Ltd. Blast Monkeys by Yobonja Angry Birds Rio by Rovio Mobile Ltd. Mouse Trap by Magma Mobile Paradise Island by Cooper Media Corp. Tap Fish by Gameview Studios Alchemy by Andrey 'Zed' Zaikin Zoo Club by Chroma Club
GOOGLE ANDROID MARKET - UNITED STATES - JUNE 2011

Category Cards & Casino, Live Wallpaper, Widgets Brain & Puzzle Price free
free
Arcade & Action
free
Arcade & Action
free
Arcade & Action
free
Brain & Puzzle
free
Arcade & Action
free
Casual
free
Brain & Puzzle
free
10
Casual
free

Rank 1 Application Robo Defense by Lupis Labs Software Fruit Ninja by Halfbrick Studios Doodle Jump by GameHouse X Construction by CrossConstruct ZENONIA 2 by GAMEVIL Inc. Game Dev Story by Kairosoft Co.,Ltd Battleheart by Mika Mobile HOMERUN BATTLE 3D by Com2uS Gem Miner: Dig Deeper by Psym Mobile
GOOGLE ANDROID MARKET - UNITED STATES - JUNE 2011

Category Arcade & Action Price $2.99
Arcade & Action
$1.26
Arcade & Action
$0.99
Brain & Puzzle
$1.44
Arcade & Action
$0.99
Casual
$2.86 - $3.92
Arcade & Action
$2.99
Arcade & Action
$0.99 - $4.99
Casual
$2.19
10
RomFetcher: Classic by Primastar Applications
Arcade & Action
$2.79

Rank 1 Application PAC-MAN by Namco by NAMCO BANDAI Angry Birds Rio Free by RovioMobile Galaga by Namco by NAMCO BANDAI Hangman by Spice Boombakas Pro free by DaSuppaStudios High Speed 3D Free by HeroCraft Bubble Popper XXL - Free by Lunagames Devil's Ride 3D Free by Jollybox Skiller WallBall by Skiller Games Gems Classic by Lunagames
NOKIA OVI STORE - UNITED STATES - JUNE 2011

Category Arcade Price free
Arcade
free
Arcade
free
Puzzle
free
Arcade
free
Action
free
Arcade
free
Adventure
free
Arcade
free
10
Arcade
free

Rank 1 Application Angry Birds by RovioMobile Doodle Fit by Gamelion Angry Birds Seasons by RovioMobile Action Bowling by KronosGO Farm Frenzy by HeroCraft Assassin's Creed HD by Gameloft SA WSOP - Hold'em Legend by Glu Mobile Angry Birds - Level pack 1 by RovioMobile Bejeweled by Electronic Arts Fishfarm by FH Hagenberg
NOKIA OVI STORE - UNITED STATES - JUNE 2011

Category Arcade Price $1.99
Puzzle
$0.99 - $1.99
Arcade
$1.99
Sports
$1.99
Arcade
$1.99
Action
$2.99
Card & casino
$0.99
Arcade
$1.99
Puzzle
$1.99
10
Arcade
$0.99

Rank 1 Application SuperJump (Pre & Pixi) by Thomas Schoeps
PALM APP CATALOG - UNITED STATES - JUNE 2011

Fall-E - now with Bonus Level by Karge Software Angry Birds Lite by Rovio Mobile Ltd Bubble Electric Lite by iAppLogic Bubbles! free by bytesequencing.com Angry Birds Rio Free by Rovio Mobile Ltd Ground Effect by Starwind Games The Helicopter Game by MojoJungle The River Test by Cramzy Snes9x EX by Robert Broglia
Games
free
Games
free
Games
free
Games
free
Games
free
Games
free
Games
free
Games
free
10
Games
free

Rank 1 Application Angry Birds by Rovio Mobile Ltd Angry Birds Rio by Rovio Mobile Ltd Angry Birds Seasons by Rovio Mobile Ltd Slice It! by Com2uS Angry Birds for Pixi by Rovio Mobile Ltd Paratrooper by Kaboom Apps Asphalt 5 HD by Gameloft Swap & Drop by Biocandy Labs
PALM APP CATALOG - UNITED STATES - JUNE 2011

Category Games Price $1.99
Games
$1.99
Games
$1.99
Games
$0.99
Games
$1.99
Games
$1.99
Games
$4.99
Games
$1.99
N.O.V.A. - Near Orbit Vanguard Alliance by Gameloft Need for Speed Undercover by Electronic Arts
Games
$6.99
10
Games
$9.99

Rank 1 Application Pandas vs Ninjas by XIMAD INC
WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - JUNE 2011

Category Action & Adventure Price free
Xbox LIVE Extras by Microsoft Game Studios Shuriken Ninja by Clockwork Computing Chain Reaction by Lynx Interactive Jewel by Stormtek Games Armored Drive by Elbert Perez Mars Runner by Jake Poznanski Solitaire by Jake Poznanski Paper Toss by Herm's Software Services NinjaBoy+ by Danton Entertainment
Xbox Companion Puzzle & Trivia, Strategy & Simulation Strategy & Simulation
free
free
free
Puzzle & Trivia
free
Sports & Racing
free
Sports & Racing
free
Card & Casino
free
Family
free
10
Action & Adventure
free

Rank 1 Application Doodle Jump by GameHouse Live
WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - JUNE 2011

Category Action & Adventure Price $2.99
Hydro Thunder GO by Microsoft Game Studios SONIC THE HEDGEHOG 4 Episode I by SEGA PAC-MAN Championship Edition DX by Namco Bandai Games Enigmo by Microsoft Game Studios Fruit Ninja by Microsoft Game Studios Need for Speed Undercover by Electronic Arts Super Monkey Ball by SEGA geoDefense by Microsoft Game Studios Rise Of Glory by Microsoft Game Studios
Sports & Racing
$4.99
Action & Adventure
$6.99
Action & Adventure
$6.99
Puzzle & Trivia
$2.99
Action & Adventure
$2.99
Sports & Racing
$4.99
Action & Adventure
$2.99
Strategy & Simulation
$2.99
10
Action & Adventure
$1.99 - $2.99
DISTIMO CUSTOM REPORTS

Aside from this free monthly publication, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Amazon Appstore, Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry App World for all devices, BlackBerry App World for PlayBook, GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Phone 7 Marketplace. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page.
CONTACT US
For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 30 82 00 567. For press enquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).
ABOUT DISTIMO
Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com
Disclaimer This work is licensed under Creative Commons License Attribution Noncommercial-Share Alike 3.0 Netherlands. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.

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Mobile Gaming Trends: Popularity, Pricing and Monetization

By Hendrik Koekkoek, Analyst at Distimo

Apple App Store for iPad

Apple App Store for iPhone

Apple Mac App Store

Distimo 2011, some rights reserved

Distimo Publication - July 2011

NEW AND NOTEWORTHY

Distimo Publication - July 2011

Average selling price of 300 most popular paid for games

Distimo Publication - July 2011

FREEMIUM GAMES NOW GENERATE MAJORITY OF REVENUE OF TOP GROSSING GAMES

Revenue share paid applications

Revenue share paid applications with in-app purchases*

Revenue Share Free Applications with in-app purcases

Distimo Publication - July 2011

Distimo Publication - July 2011

Increase of other apps

Distimo Publication - July 2011

HIGHEST RANKED FREE GAMES

APPLE APP STORE FOR IPAD - UNITED STATES - JUNE 2011

- this application features in-app purchases

Distimo Publication - July 2011

HIGHEST RANKED PAID GAMES

APPLE APP STORE FOR IPAD - UNITED STATES - JUNE 2011

- this application features in-app purchases

Distimo Publication - July 2011

HIGHEST RANKED FREE GAMES

APPLE APP STORE FOR IPHONE - UNITED STATES - JUNE 2011

- this application features in-app purchases

Distimo Publication - July 2011

HIGHEST RANKED PAID GAMES

APPLE APP STORE FOR IPHONE - UNITED STATES - JUNE 2011

- this application features in-app purchases

Distimo Publication - July 2011

HIGHEST RANKED FREE GAMES

APPLE MAC APP STORE - UNITED STATES - JUNE 2011

Distimo Publication - July 2011

HIGHEST RANKED PAID GAMES

APPLE MAC APP STORE - UNITED STATES - JUNE 2011

Entertainment, Adventure, Family

Distimo Publication - July 2011

HIGHEST RANKED FREE GAMES

BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - JUNE 2011

Distimo Publication - July 2011

HIGHEST RANKED PAID GAMES

BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - JUNE 2011

Distimo Publication - July 2011

HIGHEST RANKED FREE GAMES

BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - JUNE 2011

Distimo Publication - July 2011

HIGHEST RANKED PAID GAMES

BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - JUNE 2011

Distimo Publication - July 2011

HIGHEST RANKED FREE GAMES

GETJAR JAVA - UNITED STATES - JUNE 2011

Live Cash Games by BLUE LION mobile GmbH

Outlaw Racing 2011

Mario55 by AquaJava Battleships Game by BLUE LION mobile GmbH

TicTacToe Game by BLUE LION mobile GmbH

Idiot or Intelligent by CS Drug Addict by Triotech Solutions MagicCrystals by Bogee Interactive

Distimo Publication - July 2011

HIGHEST RANKED FREE GAMES