App Search Analytics !

January 2011!

Analytics Highlight Summary

App Search Analytics !
Top queries App function queries (86%) continue to outstrip app name queries (17%).Games, free and free games maintain top positions while sex continues to downward trend. (p4)! App monetization Paid apps have demonstrated a substantial increase in downloads compared to prior months (+12.9%). (p5)! Best in Category The entertainment and games categories lost 7.9% of the overall downloads while books and reference gained 5.1% combined . (p6)!

January Spotlight !
Trending Search Terms ! Fitness received an expected increase in search volume, however Angry Birds had a substantial! spike due to media coverage. (p8,9)! Usage Trends by Time of Day ! !! ewest queries occurred at 2am and trended upwards throughout the day, peaking at 8pm! F !with a brief spike between midnight and 1am. (p10)! Usage Trends by Day of Week ! ! 6% of all search trafc occurred over two days, Saturday and Sunday. (p11)! 3 The Chomp 55 ! 9 out of the 10 ten apps appearing in the Chomp 55 debuted on the list this month. (p13,14)!
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About Chomps App Search Metrics

Welcome to the fourth edition of Chomps App Search Analytics report. Chomps technology powers the most advanced search engine for native and web apps across the worldwide iOS market. The metrics outlined in this report provide insight into app search trends using Chomps on-device search tool during the month of January.! To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts!

Chomp Search Metrics

Users Demand Topic Based Search Results

The Top Queries list shows the top 25 entries typed into the Chomp search box during January. Month-over-month app name searches continue to trend low with only 17% of total queries requesting a specic app name, i.e. Facebook. !

Search Term Breakdown!

Top Queries!
- games! - free! - free games! - music! - photography! - fun! - entertainment! - sex! - free apps! - photo! - utilities! - productivity! - ijustine (name query)! - news! - puzzle games! - social! - chat! - social networking! - shopping! - twitter (name query)! - business! - facebook (name query)! - fashion! - fun games! - puzzle!

17%

App Name App Func,on

83%

Paid Apps Are on the Rise

33% of all apps within iTunes are free apps with 50% priced $0.99 - $2.99. Free apps resulted in greater downloads over paid, however paid apps won 12.9% more of the total download volume compared to Decembers data. !

Price! Free! 0.99! 1.99! 2.99! 3.99! 4.99! 5.99! 6.99! 7.99! 8.99! 9.99! 14.99! Other ! Total !

Percent ! 67.5%! 17.3%! 5.9%! 3.2%! 0.9%! 1.6%! 0.5%! 0.3%! 0.4%! 0.1%! 0.9%! 0.3%! 1.2%! 100.00%!
FREE 0.99 1.99 2.99 3.99 4.99

Free

Paid

5.99 6.99 7.99 8.99 9.99 14.99 Other

Entertainment Category Trend Continues

The snapshot below represents the most popular iTunes categories, ranked by download. ! While the Entertainment and Games categories continue to hold the majority of market share, books saw the most growth with a 2.7% increase in downloads followed by reference. !

entertainment! games! lifestyle! utilities! productivity! reference! education! books! social_networkng! music! travel! business! photography! healthcare_tness! news! sports! navigation! nance! medical! weather!

App Usage Metrics

Media Impacts Search Trends

The query for angry birds yielded signicant traction at the end of January, presumably in ! conjunction with 20th Century Foxs announcement that Angry Birds would make a cameo appearance in a Super Bowl ad the following week. !

Angry Birds!

Rovio announces Angry Birds cameo in Super Bowl commercial!

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Fitness Trends High Throughout January

The following chart tracks search volume for queries containing the word tness. All tness related queries grew substantially in January. We attribute this trend to health seekers making New Years resolutions.!

tness!

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Bulk of Searches Done on Weekends

The following chart indicates search trafc patterns over a seven day week. In January, the majority of searches were done on the weekend with Sunday registering the highest number of queries 19.0%, followed closely by Saturday with 17.6%. Wednesday registered the lowest volume with only 11.2% of the weekly volume.!

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

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People Want Apps Most after Dark

The following chart indicates app search trafc patterns over an average 24-hour period. Usage peaked during the 8pm hour, with other notable spikes during the 2pm and 1am hours. The period between 2am-6am represents the lowest search volume period.!

Query Volume by Time (PST)

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The Chomp 55

Chomps Top 55 of January

Congratulations to Chomps top 55, our list of the most popular apps in January! These apps have captured the hearts and minds of Chomp users over the past month(s). Trends in the far right column are tracked month-over-month, or in this case October January. Values exceeding #55 are not included.!

1 2 3 4 5 6 7 8 9 10

Momento (Diary/Journal)! Camera+! TETRIS! Windows Live Messenger! MapQuest 4 Mobile! Onion News Network!

$2.99! $1.99! $1.99! Free! Free! Free!

Lifestyle! Photography! Games!

Chomp 55 debut! Chomp 55 debut! Chomp 55 debut!

Social Networking! Chomp 55 debut! Navigation! News! Chomp 55 debut! Chomp 55 debut!

Unofcial Shane Dawson TV! Free! TUAW! MASH Touch Lite! CameraBag! Free! Free! $1.99!

Social Networking! Chomp 55 debut! News! Games! Photography! Chomp 55 debut! Chomp 55 debut! #10 in Oct!
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Chomps Top 55 of January (11 - 55)

11 12 13 PictureShow FleetMaster! Inception The App!
(#1 in Dec)! (#8 in Dec)! (#12 Nov, #20 in Oct)!

34! 35! 36! 37! 38! 39! 40! 41! 42! 43! 44! 45! 46! 47! 48! 49! 50! 51! 52! 53!

Pano! Pandora Radio OvenBreak Lite Unofcial iJustine! UNO Geared - Free! AutoStitch Panorama NinJump Sleep Cycle alarm clock! IMDb Movies & TV! Adobe Ideas 1.0 for iPhone Fooducate TonePad! Photogene! Angry Birds Seasons! Plants vs Zombies FruitNinja Google Earth Skype RunKeeper Pro! Say What!?! Lite (Talking Mouth Photos)! CardStar!
(#43 in Dec)! (#49 in Dec)! (#53 in Dec)! (#33 in Nov)! (#16 in Dec)! (#5 in Dec)! (#20 Nov, #32 Oct)! (#27 Dec, #13 Nov, #26 Oct)! ( #22 in Dec)!

14(t) Innity Blade 14(t) 360 Panorama 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Game Dev Story! Cut the Rope: Holiday Gift Cut the Rope Cut the Rope Lite Tower Bloxx Deluxe 3D Free OvenBreak - Innity! Tweet iPad edition for Twitter! Facebook TED Mobile! Reeder Tiki Totems Premium Google Voice Netix LaDiDa Springpad! Dropbox Peggle !

(#2 in Dec)!

(#26 Dec, #12 Nov, #20 Oct)! (#52 Dec, #17 Oct)!

! !

(#19 in Dec, #3 in Nov, #29 Oct)!

(#25 Dec, #40 Nov)! (#7 in Dec)! (#23 Dec, #3 Nov)! (#33 Dec, #22 Nov, #24 Oct)! (#14 Dec, #25 Nov, #45 Oct)!

(#50 Dec, #8 Nov, #53 Oct)!

54! 55!

PlainText Dropbox text edit!

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Thank you!
For questions, comments or additional information, please email robin@chomp.com!