Chomp Charts: October 2010!

Chomp Charts Overview

We proudly introduce the inaugural edition of Chomp Charts, the monthly metrics report, powered by our proprietary search technology.! Chomps technology powers the most sophisticated search and discovery engine for native and web apps available to consumers. Our goal is to provide the best platform for discovery to all users, whether theyre savvy veterans or newcomers building their personal library of apps for the rst time. !

The October edition covers:! Top queries - Top searches by app name vs. app function. (p4)! Query lters Breakdown of searches ltered by category and/or price. (p5,6)! App monetization Top free vs. top paid apps. (p6,7)! Download intent Conversion spotlight. (p7)! The Chomp 55 Most popular, highest rated apps on Chomp in October. (p9,10)! Whether youre a procient or aspiring developer, journalist or app addict, we hope you nd our report useful and entertaining. Enjoy!!

Chomp App Metrics

Chomps Top 25 Search Queries

While users know theres an app for that, they dont always know what its called. Chomp is the only service that can both capture intent and provide qualied results for a wide range of searches. These top 25 queries demonstrate that the vast majority of queries imply app function, i.e. games rather than a specic title, i.e., Angry Birds. ! Top Queries! - games!
- free! - sex! - free games! - music! - fun! - news ! - photography! - photo! - business! - productivity! - tness! - wallpaper! - racing! - entertainment! - calendar! - twitter! - fashion! - chat! - food! - sports! - facebook! - utilities! - video! - camera!

Search Term Breakdown!

16%

App Name! App Function!

84%

Applying Filters
Chomp offers the unique ability to rene search by applying lters, narrowing results based upon preferences. Here is the breakdown of users who applied a lter to their search query either by price, category (i.e. food query can become more targeted with an applied lter such as entertainment) or both. !

0% games! entertainment! utilities! social networking! productivity! photography! lifestyle! music! books! education! sports! business! navigation! nance! medical! reference! healthcare & tness! travel! news! weather!

5%

10%

15%

20%

25%

30%

35%

40%

Free!

41%! 56%!

Paid! Unltered!

3%!

Paid vs. Free

As we expected, users are more likely to download free apps versus paid. When taking a closer look at paid apps, the $4.99 and $9.99 price points are exceptions to the downward trend of lower volume per higher price. !

Price! Free! 0.99! 1.99! 2.99! 3.99! 4.99! 5.99! 9.99! Other! Total !

Percent ! 77.65%! 13.76%! 4.29%! 1.72%! 0.61%! 0.94%! 0.17%! 0.18%! 0.68%! 100.00%!
Free

$0.99 $1.99 Paid! $2.99 $3.99 $4.99 $5.99 $9.99 Other

Download Intent
Sure, Chomp is the best way to discover apps, but lets touch on a driving force behind search downloads! The following data provides insight into download intent based upon referrals to iTunes. These top 20 categories represent the highest volume of conversion based upon the classication of apps. !

0.00%!

5.00%!

10.00%!

15.00%!

20.00%!

25.00%!

games entertainment lifestyle u4li4es social networking produc4vity photography music educa4on reference travel business healthcare & tness books naviga4on news sports nance medical weather

The Chomp 55

Chomps Top 55 of October!

Congratulations to Chomps top 55, our list of the most popular apps in October! These apps have captured the hearts and minds of Chomp users over the past month. Check them out and see what the buzz is about.

1 2 3 4 5 6 7 8 9 10

Trainyard Posterous Angry Birds Halloween Justin.tv iWallpapers HD Retina 640x960 TeamViewer VLC Media Player Catapult Madness Foodspotting CameraBag

Chomps Top 55 of October (11 - 55)!

11 ZumoCast Stream videos & music instantly 12 BarAlarm 13 Consume 14 Modern Combat 2: Black Pegasus 15 Game Dev Story 16 News Feed Free 17 Cut the Rope Lite Waze - Social GPS navigation, trafc & road 18 reports 19 Instagram 20 Cut the Rope 21 Hipstamatic 22 Skies of Glory 23 Calvetica Calendar 24 Netix 25 SketchBook Mobile 26 Pandora Radio 27 Sunday Lawn 28 Shazam Encore 29 Facebook 30 Diptic 31 OmniFocus 32 UNO 33 TiltShift Generator Fake Miniature 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 GroupMe for iPhone Skee-Ball Osfoora, for Twitter Angry Birds Osmos Textfree Unlimited Send Text Messages SMS Free SCRABBLE Converter Plus FREE KAYAK Flight, Hotel Search GV Mobile + Aerox Lite LaDiDa Amazon Mobile Trainyard Express Revision3 1Password for iPhone WolframAlpha USB Disk Tapic Dropbox Mobile Mouse FREE (Remote/Trackpad) Tripit Travel Organizer

10

Thank you!
For ques0ons, comments or addi0onal informa0on, please email robin@chomp.com