Welcom e

Presentation is prepared by

Mizanur Rahman Abdullah all Masum Irin Sultana Salma Nasrin

Dept. of Tourism & Hospitality Management Faculty of Business Studies University of Dhaka

Gypsy .to explore the universe

Topic

International Business

I B

Finnish multinational communication corporation headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. It is the world's largest

Contd

engaged in the manufacturing of mobile devices and in converging internet and communications industries

132, 000 empl oyee s in 120 coun tries

sale s in mor e than 150 coun tries

global annual revenue of over 42 billion and operating profit of 2 billion as of 2010.

Company profile Company profile

OMX:NOK1V, NYSE:NOK, FWB:NOA3 Telecommunications, Internet, Computer software Tampere, Finland (1865), incorporated in Nokia 1871 Fredrik Idestam, Leo Mechelin

Espoo, Finland Served Worldwide

Mobile phones Smartphone Mobile computers

Maps and navigation, music, messaging and media, Software

42.45 billion (2010

1.850 billion (2010)

2.070 billion (2010

39.12 billion (end 2010

16.23 billion (end 2010

132,430 (end 2010

Mobile solution Mobile Phones Market Nokia Siemens Networks Navteq Symbia Vertu Qt Development Frameworks

www.nokia.com

Global Brand Ranking

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History of Nokia

Pre-telecommunications era

The predecessors of the modern Nokia were the Nokia Company, Finnish Rubber Works Ltd, and Finnish Cable Works Ltd. Nokia's history starts in 1865 when mining engineer Fredrik Idestam established a ground wood pulp mill in the town of Tampere, in southwestern Finland.

Industrial conglomerate

At the beginning of the 20th century, Finnish Rubber Works established its factories near the town of Nokia and they began using Nokia as its product brand.

foundation of the electronics section of the cable division in 1960 and the production of its first electronic device in 1962.

Telecommunication s era

In 1967, the electronic section was separated into its own division and began manufacturing telecommunications equipment.

Networking equipment
In 1970s, Nokia developed the Nokia DX200, a digital switch for telephone exchanges.

First mobile phone

Involvement in GSM

Nokia was one of the key developers of GSM (Global System for Mobile Communications), the second-generation mobile technology Nokia delivered its first GSM network to the Finnish operator Radiolinja in 1989 In 1992, the first GSM phone, the Nokia 1011, was launched

I n n

Personal computers and IT equipment

h t e h 1 e 9 8 1 0 9 s 8 0 N s o , k N o a k s c a o m

Acquisition

On September 22, 2003, Nokia acquired Sega.com

On June 19, 2006, Nokia and Siemens AG

Cont

In September, 2008, Nokia acquired OZ Communica tions

On March 28, 2010, Nokia announced the acquisition of Novarra

1 February 2011, a's CEO Stephen

l also invest into the Series 40 platform and e a single MeeGo product in 2011.

Vision

A world where everyone can be connected

Mission

Connecting people

Goal

The goal of Nokia is Soccer at the palm of your hand.

Strategy
Nokia has recently outlined its new strategic direction, including Plans for a broad strategic partnership with Microsoft Focused investments in next-generation disruptive technologies A new leadership team and organizational structure

Strategy contd..

ting in and ing Nokias e. ining leadership Smartphone

taining volume and value rship in the mobile phones

ining future as the ds leading mobile facturer leadership team, operational structure overnance to drive the change in gy

Why Nokia came into international market

The most common reason for the expansion is to earn more money.

had a reputation in internation al market.

Structure

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Marketing principle
Customer satisfaction Customer perception Customer needs and expectations Generating income or profit Making satisfactory progress

Marketing Mix

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Product
Variety: In every series of Nokia there are large numbers of sets with large variety. Quality: Nokia gain brand personality and market shares of 35% because of its quality.

Price
Prices start from mere tk.1800 to more than tk.50,000 to suit all class of people. also offer cash allowances skimming price strategy Penetration Pricing

Place
Nokia products are available at Nokia gallery Established mobile phone dealership Retailers & other electrical products suppliers

Promotion
Advertising Personal selling Sales promotion Public relation Road shows

Advertisement

people
Nokia Recruits the high quality staff and train them appropriately in the delivery of services. Staffs have the appropriate interpersonal skills, aptitude and service knowledge.

Process
Nokia has many customer care service center which are known Nokia Care Center.

Physical evidence

experience of using a product or service.

SWOT analysis

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SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

Nokia has largest network of distribution and selling It is backed with the high quality and professional team in the HRD Dept. financial aspect is very strong The product being user friendly

the price of the product Some of the products are not user friendly. after sales service is not good.

ample of opportunity to expand its business.

wide range in products, features and different price range for different people

standard of living in India has increased the purchasing power of the people

emerging of other mobile companies in the market . The companies like Motorola, Sony Eriksson etc. providing cheap phones, new features, new style and type, good after sales service etc.

PESTLE ANALYSIS
PESTLE is a tool that helps analyze the overall business context covered of an organization:

It covers..
Politic al Econ omic Soci al Technol ogy Le gal Environm ental

Political
includes all that is in relation to the government and policies. acquires resources from government such as the economical, scientific and technological policies. The success of Nokia has obtained the resources from the Finnish policies which assist Nokia to advance its products.

Economic
positiv e impact on the Finnish econo my. develo pment of hundre ds of its partner s and subcon tractors . 24500 employ ees only in Finland which implies that Nokia accoun t 1.1 per cent of total

Social
Relationship between Nokia and the rest of the world is very strong committed to supporting various communities trough donations, sponsored programs and partnerships

Technology
investing heavily in R&D to come up with last technologies. They want to offer the best to their customers and show that they will always come up with sophisticated items by creating different types of products every year.

LEGAL FACTOR

s and technology

risk and regulation

ENVIRONMENTAL FACTOR
Environmental impact of suppliers products and processes Environmentally ethical considerations amongst suppliers Life cycle impact of products throughout the supply chain

4 Vs

ume

ety

ation

bility

ply chain

Nokia doesnt sale its cell phones directly to individuals, they sale them through operators such (Bouygues, SFR,

Nokia in Bangladesh

Bangladesh is one of Nokia's most important emerging markets.

Nokia mobile phone in BD market

Social responsibility
To the customer To the employee s

To the customer
Customer satisfaction Accessibility Responsible product and service use Privacy and security Product development Handsets and health

To the society
Mobile technology for development

Youth development

Disaster relief

To the employees
Embedding values Labor practices Training and development Rewarding performances Consultation and communication Reorganization Health, safety and well-being

To the environment
Products and services Operators Environmental management