SBD Telematics and ITS research

Deployment of mandatory telematics in Brazil Lessons learnt and market trends 2011

Legislation to power Brazil to #1 slot for telematics fitment

The Brazilian government has introduced legislation to tackle the very high levels of vehicle crime through a program called SIMRAV. SBD have produced a new report which provides an extensive overview of the progress made towards the mandatory fitment of telematics systems to all new vehicles in Brazil as a part of SIMRAV. Around 25 million vehicles are anticipated to be equipped by the end of 2015 and Stolen Vehicle Recovery subscribers could exceed 2.5 million by 2013. The attitudes of different car manufacturers in meeting this legislation are analysed to show which are doing the minimum necessary to comply with the new legislation and which are taking the opportunity to provide added-value services to their customers. The report also reviews the roadblocks to providing additional services in what is a relatively immature market for telematics, and looks at the lessons learnt by the government during the 3 years they have spent developing SIMRAV.

This report will help you:

Predict the SIMRAV launch date and understand the

deployment status over the past 12 months

Develop your strategic response to SIMRAV by comparing

telematics services of 20 leading vehicle manufacturers

Identify and analyse key suppliers of in-vehicle hardware

and SVR services and their relationships with OEMs

Prepare for the forecasted growth in the Brazilian automotive

market and explore the potential for value added services

For additional information please email kkuppuswamy@sbd.co.uk or telephone Kavitha on +44 (0) 1908 305101 and she will be happy to deal with your enquiry.

25 million vehicles anticipated to be equipped by 2015 ...

In July 2007, the Brazilian government signalled their intention to tackle persistently high levels of vehicle crime by mandating fitment of an anti-theft system to all new vehicles. In addition to the function of an electronic immobiliser, this system must include the capability to provide Stolen Vehicle Recovery (SVR) and remote immobilisation telematics services. The program to introduce the anti-theft systems is called SIMRAV and is due to be phased-in from May 2011. However, the government under-estimated both the amount of time required to define and validate the systems, and the degree of objections from both public and industry sources. Public objections were focussed on concerns over invasion of privacy and the fact that, for many people, they would be forced into paying more for features on a new car that they would never use. A federal court judge upheld the privacy complaints and the government was forced to adopt a more conciliatory approach. More than 5.5 million vehicles (including 2.6 million new cars) were sold in 2010, an all time record, and Brazil overtook Germany to become the 4th largest global market for new cars. Vehicle manufacturers in Brazil are faced with a choice; do they implement the minimum required telematics services (SVR and remote immobilisation), or do they try and offer added-value services to the end user. Current approaches vary, with some OEMs seeing SIMRAV as a necessary evil, while others see potential in using telematics as a brand differentiator. With bullish growth forecasts, Brazil is a market where there is profit to be made in what remain uncertain times. Anti-theft system (SIMRAV) implementation schedule

This report answers the following key questions:

Is the Brazilian government still serious about tackling vehicle crime with this legislation and is the current introduction schedule likely to be achieved? Will Brazilian consumers actually activate the telematics device in their vehicle and sign up to SVR, or will the device simply remain dormant for the life of the vehicle? What are the attitudes of different OEMs to telematics fitment which are doing the minimum required to meet the legislation and which are using the opportunity to offer additional services to their customers? What are the obstacles faced by OEMs that want to offer additional services (beyond the mandatory SVR and remote immobilisation) from their telematics systems? Which hardware providers have won significant amounts of new business with OEMs to supply the telematics systems? Which service providers have been approved by the Brazilian government and are able to offer SVR services to new vehicle owners? What technical challenges are posed by the requirement that any SIMRAV-equipped vehicle must be capable of communicating with any service provider, using any mobile network operator?

...know what tomorrow brings

TABLE OF CONTENTS 1. Executive summary 1.1 Introduction 1.2 60-second summary of conclusions 601.3 Summary of key points 2. Deployment status 2.1 The last 12 months 2.2 Current status 2.3 Forecast 2.3.1 Motivating factors 3. Telematics services by vehicle manufacturer 3.1 to 3.20 Audi, BMW Mini, Chery, Citroen, Fiat, Ford, General Motors, Honda, Hyundai, Kia, Land Rover, Mercedes Benz, Mitsubishi, Nissan, Peugeot, Renault, Suzuki, Toyota, Volkswagen and Volvo 3.21 Analysis of OEM telematics services 3.22 Approval status 4. Market overview 4.1 A buoyant market for vehicle sales 4.2 Planned investments in automotive 4.3 In-vehicle module suppliers In4.3.1 Actia 4.3.2 Continental 4.3.3 Kostal 4.3.4 Magneti Marelli 4.3.5 PST Electronics 4.3.6 Quanta 4.4 Modem suppliers 4.5 SIM245 solution 4.5.1 Approved SIM245 suppliers 4.6 Approved telematics service providers 4.6.1 Autotrac 4.6.2 C&C 4.6.3 Car System 4.6.4 Cobra 4.6.5 Consilux 4.6.6 Controle 4.6.7 Ituran 4.6.8 Octo Telematics 4.6.9 Porto Seguro 4.6.10 Sascar 4.6.11 SIM 4.6.12 Tracker 4.6.13 WirelessCar 4.6.14 Zatix 5. Potential for added value services 5.1 Automatic crash notification (ACN) 5.2 Telematics-based insurance (e.g. PAYD) Telematics5.3 Traffic data 5.4 Remote vehicle control 5.5 Remote vehicle monitoring 5.6 Infotainment 6. Lessons learnt 6.1 Public opinion 6.2 Technical challenges 6.3 Deployment timing LIST OF FIGURES Fig. 1 Anti-theft system (SIMRAV) implementation Antischedule Fig. 2 Progress of Assisted Operation monitoring period Fig. 3 SIMRAV activation forecast (new subscribers per year) Fig. 4 Typical insurance costs for popular cars in Brazil Fig. 5 OEM market share in Brazil (2010) Fig. 6 Volvo On Call Assistance at your fingertips promotion Fig. 7 New car registrations in Brazil from 2000 to 2010 Fig. 8 Composition of vehicle sales in Brazil by type of vehicle (2010) Fig. 9 Vehicle parc in Brazil Fig. 10 Investments announced in Brazil by key OEMs Fig. 11 TCU suppliers and their OEM mandatory anti-theft antisystem contracts Fig. 12 Actia control unit for Volvo On Call Fig. 13 Continental first generation anti-theft telematics antimodule Fig. 14 Kostal anti-theft control unit for Brazilian market antiFig. 15 Magneti Marelli T-Box control unit TFig. 16 Quanta Tetros control units for OEMs Fig. 17 List of approved telematics service providers in Brazil Fig. 18 How to access the most recent approvals lists from Denatran Fig. 19 Controle promoted solutions for SIMRAV Fig. 20 Porto Seguro tracking system pricing Fig. 21 Potential for added-value telematics services in addedBrazil Fig. 22 Typical ACN event sequence Fig. 23 Mandatory airbag introduction schedule in Brazil Fig. 24 Comparison of eCall and SIMRAV programs
SBD Tel: +44 (0)1908 305101 E-mail: postbox@sbd.co.uk www.sbd.co.uk

The SBD Mission...

to provide our customers with the knowledge, insight and understanding they need to develop class leading Telematics and Vehicle Security products and improved Cost Of Ownership performance

About the report author...

Paul Burnley Senior ITS & Telematics Specialist Paul graduated from the University of Surrey with a Masters degree in Electrical and Electronic Engineering. He has worked with a number of leading suppliers developing cutting-edge automotive electronics. His strong technical background makes him an expert in investigating the operation of in-car and off-board systems, particularly in telematics and connectivity. Pauls research covers both mature and emerging markets and he is widely regarded as Europes foremost expert for tracking legislation in Brazil.

Pricing:
Report 2890 - Deployment of mandatory telematics in Brazil - Lessons learnt and market trends 2011
Electronic pdf copy

For a quotation or further information please contact Kavitha Kuppuswamy on:

1600/ 2000/ $3200 Email: kkuppuswamy@sbd.co.uk Phone: +44 (0)1908 305 101 Fax: +44 (0)1908 305 106

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