Online Marketing Strategy

26th July 2011

By Launchpad Interactive

Company Background:
Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear;. Nike currently enjoys a 47% market share of the domestic footwear industry, with sales of $3.77 billion. Nike has been manufacturing

throughout the Asian region for over twenty-five years, and there are over 500,000 people today directly engaged in the production of their products. They utilize an outsourcing strategy, using only subcontractors throughout the globeNike is a public company incorporated in 1968, currently having more than 500,000 employees and selling its products across the world. In Islamabad Pakistan Nike started its operations through franchises which are currently running at 3 different places in twin cities Jinnah super market Blue area Rawalpindi sadar

Selling major products in its 5 categories including: Running Training Apparels Equipments Clothing

Nike Pakistan states:

WE ARE FAMOUS AND RELIABLE NIKE RETAILER AND GAIN GOOD REPUTATION IN ISLAMABAD. WE RETAIL NIKE SPORTS WEAR, FOOTWEAR, APPARELS, AND EQUIPMENTS ETC. IN RESONABLE PRICE RANGE. NIKE PRODUCTS ARE ENJOYING GOOD REPUTATION IN MARKET BOTH AT HOME AND ABROAD.

"To bring inspiration and innovation to every athlete in the world." If you have a body you are an athlete

Islamabad Market:
Islamabad is the capital of Pakistan and the tenth largest city in the country. The population of the city is 1.70 million, Islamabad has an emerging and sophisticated market, which allows different investors to come and start up their operations and establish their businesses. Islamabad market mainly demands quality product, high brand recognition and product reliability.

Quality product

Islamabad

Brand recognition

Product reliability

Citizens of Islamabad are more interested in sports and fitness activities because of availability of well-organized sports grounds: Pakistan sports complex Islamabad club cricket ground PAF sports ground NDU sports grounds Mini golf course sports grounds rawalpindi railway football ground

International Competitors:

In international market Nike has the following competitors; Reebok Adidas Converse New balance

Pakistan competitors
Slenzer Power Go karting The gun club Sports complex

Marketing strategy for online marketing Of Nike Islamabad Pakistan!

For Nike Islamabad Launchpad Interactive has devised a unique strategy of approaching the specific target market of : Specific age group Specific class /status Ages 13-20 20-35 35-45