The world is changing all around us.

To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Road map" for winning together with our bottling partners. Our Mission Our Road map starts with our mission, which is enduring. It declares our purpose as a Company and serves as the standard against which we weigh our actions and decisions.
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To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference

Our Vision Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
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People: Be a great place to work where people are inspired to be the best they can be Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities Productivity: Be a highly effective, lean and fast-moving organization

Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world.
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Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

Focus on the Market

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Focus on needs of our consumers, customers and franchise partners

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Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious

Work Smart
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Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently

Act Like Owners

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Be accountable for our actions and in actions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didnt

Be the Brand
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Inspire creativity, passion, optimism and fun

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At the core of our business in India, as in the rest of the world is our production and distribution network, which we call the Coca-Cola system. Globally, the Coca-Cola system includes our Company and more than 300 bottling partners. The Coca-Cola Company manufactures and sells concentrate and beverage bases. Our authorized bottlers combine our concentrate or beverage bases as the case may be with sweetener (depending on the product), water or carbonated water to produce finished beverages. These finished beverages are packaged in authorized containers bearing our trademarks -- such as cans, refillable glass bottles, non-refillable PET bottles and tetra packs -- and are then sold to wholesalers or retailers. In India, additionally, the Company also sells certain powdered beverage mixes such as Vitingo and Fanta Fun Taste. Our beverages reach our ultimate consumers through our customers: the grocers, small retailers, hypermarkets, restaurants, convenience stores and millions of other businesses that are the final points of distribution in the Coca-Cola system. What truly defines the Coca-Cola system, and indeed what makes it unique among businesses, is our ability to create value for our customers and consumers. In India, the Coca-Cola system comprises of a wholly owned subsidiary of The CocaCola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized

bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India.
History of bottling:

1950 1958 1973 1977 1992

Coca-Cola bottling plant opens in New Delhi Concentrate plant opens in India 22 bottling plants operate in 13 states Coca-Cola and 38 other companies refuse to dilute stake, formally withdraws from Country in 1978 Re-enters India

Bottling partners of coke company:

In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India.
Working as a global team:

Our people are the face of our brands. They are talented and passionate, and they take immense pride in being a part of this Company with a global scale. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world.

Atul Singh President & CEO, Coca-Cola India and South West Asia

Company history:

The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy

to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1.3 million retailers. Today, our brands are the leading brands in most beverage segments. The Coca-Cola Companys brands in India include Coca-Cola, Fanta Orange, Fanta Apple, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and Nestea Iced tea, the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients). In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India. The Coca-Cola Company has invested nearly USD 1.1 billion in its operations in India since its re-entry back into India in 1992. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world. The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2.1. This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will be twice of that. In terms of employment, the NCAER study notes that an extra production of 1000 cases generates an extra employment of 410 man days. As a Company, our products are an integral part of the micro economy particularly in small towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is amongst the largest domestic buyers of certain agricultural products. As an industry which has strong backward and forward linkages, our operations catalysis growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial and agricultural products. Our operations also lead to incremental growth for enterprises engaged in post production activities like merchandising, marketing and sales. In addition, we share best practices and technological advancements with our suppliers, vendors and allied industries which often lead to improvement in the overall standards of quality across industries. The Coca-Cola Company has always placed high value on good citizenship. Our basic proposition entails that our Companys business should refresh the market; enrich the workplace; protect and preserve the environment; and strengthen the community. We leverage our unique strengths to actively support and respond to local needs -- be it the need for education, health, water or nutrition. We have used our distribution network for disaster relief, our marketing prowess to raise awareness on issues such as PET recycling, and our presence in communities to improve access to education and potable water. The Coca-Cola India Foundation is now taking

forward in the community at large, projects and programs of social relevance to carry forward the message of inclusive growth and development. For more details on activities of the CocaCola India Foundation, please visit the website of the Coca-Cola India Foundation, www.anandana.org.
Corporate Governance:

Coca-Cola India operations are fully integrated into the governance structure of The Coca-Cola Company, including two important codes: (a) The Code of Business Conduct outlines expectations for employees to comply with the law and act ethically in all matters. The Code remains applicable to all employees of The Coca-Cola Company and its majority-owned subsidiaries. More details on the code can be accessed at our corporate website http://www.thecoca-colacompany.com/ourcompany/business_conduct.html. Anti-Bribery Policy: The Coca-Cola Company and its subsidiaries are committed to doing business with integrity. This means avoiding corruption of all kinds, including bribery of government officials. We will abide by all applicable anti-bribery laws, including the U.S. Foreign Corrupt Practices Act, and local laws in every country in which it does business. The Company is a signatory to the United Nations Global Compact, by which it is committed to work against corruption and bribery around the world. The Company also has incorporated a prohibition against bribery into its Code of Business Conduct. This anti-bribery policy provides compliance requirements to prevent improper payments and to ensure accurate reporting of permissible payments under all applicable anti-bribery laws. (b) The Code of Business Conduct for Suppliers seeks to extend and clarify similar ethical expectations to our suppliers. The Supplier Code became effective in February 2008. Both the Code of Business Conduct and the Supplier Code highlight the EthicsLine reporting service, through which individuals can confidentially ask questions or report concerns to an independent administering party. More details on the Code of Business Conduct for Suppliers can be accessed at http://www.thecoca-colacompany.com/citizenship/pdf/COBC_Suppliers.pdf More information is available online at www.thecoca-colacompany.com.

Advisory Board:

Ours is a Company committed to achieving the highest standards of governance, and we continuously engage with our stakeholders, seeking their inputs to further refine our strategy and operations. As part of our commitment, Coca-Cola India has constituted the following Advisory Boards: India Advisory Board The India Advisory Board guides our Company on various issues including future strategies, corporate citizenship and corporate governance. Mr. Naresh Chandra, former Ambassador of India to the United States, who also headed the Government of India committee on Corporate Governance, is the Chairman of the Board. The Advisory Board meets three to four times a year and reviews the performance of the Company. It also guides our Companys management on various operational and environment-related matters to help us formulate short- and long-term strategies. Advisory council on Environment and Sustainability The Advisory council on Environment and Sustainability (ACES) guides our company to preserve, protect and enhance the environment and natural resources. The ACES also helps to ensure that our Company uses its resources and capabilities to provide active leadership on environment and sustainability related matters relevant to our business. The Council is chaired by General V.P. Malik (Retd), Former Chief of Indian Army, who has also been a member of the National Security Advisory Board and Honorary Advisor to the Center for Policy Research, New Delhi. Health and Wellness Advisory Council We believe that our industry has a role to play in helping Indian consumers lead healthier lives. Coca-Cola is committed to developing and launching a portfolio of products that enable the Indian consumer to lead healthier lives. The Health and Wellness Advisory Council (H&WAC) shares this belief and guides and assists our Company to (a) identify and highlight the evolving nutritional needs of Indian Consumers (b) suggest viable health & wellness solutions for beverage applications and (c) support consumer education programs that promote a healthy and active lifestyle. Coca-Cola India Foundation Advisory Board Coca-Cola India Foundation has constituted an Advisory Board to advise it on its overall working, its mission objectives, functioning priorities and long term strategies best designed to achieve maximum public benefit. The Board constituted under the Chairmanship of Justice JS Verma, former Chief Justice of India, comprises eminent personalities who have provided distinguished service to public, social, charitable organizations / institution, and who have expertise in the field covered by the objects of the Foundation. This Board meets three to four times a year. More details on the boards and their members are available on our website http://www.coca-colaindia.com/aboutus/aboutus_cgovernance.aspx and www.anandana.org
Company Highlights:

Coca-Cola worldwide and in India The Coca-Cola Company is the worlds largest beverage company. Along with Coca-Cola, recognized as the worlds most-valuable brand, the Company markets four of the worlds top five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other

beverages, including water, juices and juice drinks, tea, coffee and sports drinks. Through one of the worlds largest beverage distribution system, consumers in more than 200 countries enjoy The Coca-Cola Companys beverages at a rate exceeding 1.6 billion servings each day. Coca-Cola in India is the countrys leading beverage Company with an unmatched portfolio of beverages. The Company manufactures and markets leading beverage brands like Coca-Cola, Thums Up, Fanta, Fanta Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and Georgia range of tea coffee, Nestea and Fanta Fun Taste. One of the early investors in India, the Coca-Cola system provides direct and indirect employment to more than 1, 50,000 people. The Coca-Cola System in India has more than 1 million retailers and our business has a multiplier effect on employment and earning opportunities. Coca-Cola in India is the largest domestic buyer of sugar and one of the top buyers of mango pulp. The Coca-Cola System in India business also positively impacts industries like Glass, Plastics, Resin Manufacturers, Sugar, Automobiles, White Goods Manufacturers, Banking etc. The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - The Coca-Cola Company exists to benefit and refresh everyone that it touches. This basic proposition entails that the Companys business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. The Company has installed more than 500 rain water harvesting structures in the country. The Company has also undertaken the rejuvenation and reconstruction of several traditional water bodies including check dams. We are also working towards providing clean drinking water to school children in Chennai and areas in West Bengal in partnership with Rotary International and UN Habitat respectively. The Company is committed to work with communities across India in its effort to contribute to mutual growth and development.
Message from Leadership:

From the CEOs Desk Dear Friends, 2010 was quite a challenging year; but we exceeded our volume and profit commitments. We successfully cycled 30 percent growth of last year, and continued to grow volumes during the year. I am immensely proud of all that we as a Business Unit, have accomplished in the past 5 years. In these years we have been successful in turning around and building a locally relevant, growth oriented and profitable business in India. Today we are the clear leader in the NARTD business with seven of the top ten brands (including the top two) in the country. We have delivered 18 consecutive quarters of growth with 14 in double digit; we have achieved strong system health wherein all our Bottlers are investing aggressively in the business; we are viewed as an Employer of Choice wherein the best talent would like to join and work with us and most importantly, we are recognized as an integral part of the communities we serve. We have all, together, achieved something that we can truly be proud of. Today, India and South West Asia Business Unit is well on track to achieve our 2020 vision of being among the top Coca-Cola businesses in the world.

The highlights of the year include was our entry into the dairy segment with the launch of Maaza Milky Delite in Kolkata. The product has been developed at our R&D lab in Gurgaon and is a delicious blend of juicy mangoes and milk. The initial feedback on the product and the communication has been very positive and encouraging. We also launched the globally successful Nestea Ready-to-drink beverage in Mumbai in the last quarter of the year. Earlier in the year, we launched Minute Maid Nimbu Fresh and the product is setting new benchmarks in the lemonade segment. The launch of the second edition of the Coca-Cola Mir Iqbal Hussain trophy to encourage grassroots football was the other notable achievement during the year. Our focus on sports got a new dimension with our successful partnership in hosting the XIX Commonwealth Games in New Delhi. The Games provided us an opportunity to hydrate more than 7,000 athletes and delegates and more than 20,000 volunteers who participated in the Games. In addition to our range of sparkling and still beverages available in India, we also provided to the athletes our global sports drink brand Powerade and Minute Maid 100% juice. Our partnership with the Commonwealth Games is in keeping with our belief that sports promotes healthy, active living and social cohesiveness and we are happy to play the role of catalysts in this exercise. We remain committed to work with communities across the country for our mutual growth and development; and I look forward to your continued support in carrying the growth momentum forward. Best Regards Atul Singh, President & CEO, Coca-Cola India

2010 Review Company Highlights Message from Leadership

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Mission, Vision and Values Coca-Cola System in India People Leadership Company History Corporate Governance

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In 2010 Coca-Cola India launched three new beverages, brought the prestigious FIFA World Cup football trophy to India. more...

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Water Package Climate Workplace Community Beverage Benefits Active Healthy Living

Our platform for sustainability: LIVE POSITIVELY focuses on seven core areas key to our business sustainability: Beverage Benefits; Active Healthy Living; Energy Management and Climate Protection; Community; Sustainable Packaging; Water Stewardship; and Workplace.

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News Product List & Descriptions Product Safety & Quality Nutrition Labels

Minute Maid 100% Juice Coca-Cola India Launched The Globally Successful Minute Maid 100% Juice In The Country. Launch further strengthens its diversified product portfolio and will provide more choice to consumers. more...
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Coca-Cola India Launches The Globally Successful Minute Maid 100% Juice In The Country. Launch further strengthens its diversified product portfolio and will provide more choice to consumers. Coca-Cola India Launches The Globally Successful Ready To Drink Iced Tea 'NESTEA' in the country Coca-Cola India announced the launch of the globally successful ready-to-drink iced tea brand 'NESTEA' in the country. The latest offering promises to uniquely refresh the consumers with its lemony, light flavor allowing them to enjoy the delicious goodness of tea. Coca-Cola India Rolls Out 'Shadow' Campaign featuring Bollywood Heartthrob Imran Khan Coca-Cola India rolled out the latest communication campaign 'Shadow' for brand CocaCola featuring Bollywood heartthrob and Coca-Cola Brand Ambassador- Imran Khan on mass media.

Coca-Cola India Forays Into the Dairy Segment, Launches It's Latest Innovation, 'Maaza Milky Delite' After successfully delighting consumers with the irresistible taste of Maaza, Coca-Cola India has now announced its foray into the dairy segment with the launch of its latest innovation.

Leading Actor & Fanta Brand Ambassador Genelia D'souza Meets the Winners of 'Sip A Taste Of Friday' Initiative Leading Actor and Fanta Brand Ambassador, Genelia D'souza today met the winners of 'Fanta Sip A Taste of Friday', an exciting initiative rolled out to connect with consumers across the states of Karnataka, Andhra Pradesh and Tamil Nadu.

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Product List & Descriptions Coca-Cola Diet Coke Thums Up Sprite Fanta Limca Maaza Maaza Milky Delite Minute Maid Pulpy Orange Minute Maid Nimbu Fresh Burn Kinley Water Kinley Soda Nestea Schweppes GEORGIA Gold

Product safety n quality:

The global nature of our business requires that the Coca-Cola system has the highest standards and processes for ensuring consistent product safety and quality from our concentrate production to our bottling and product delivery. We measure key product and package quality attributes to ensure our beverage products in the marketplace meet Company requirements and consumer expectations. Consistency and reliability are critical to our product quality and to meeting global regulatory requirements and Company standards.