Zee B-Book

Sa wa a l Aa pka Ha i
GUI DE TO BEST B SCHOOLs I N CHHATTI SGARH

INDEX
2 GUI DE TO BEST B SCHOOLs I N CHHATTI SGARH 3 GUI DE TO BEST B SCHOOLs I N CHHATTI SGARH
The Concept - The Need and The Pr ocess
Why B- School Rating, the Objectives, and the effort. What led to this
initiative of Zee 24 Ghante to initiate the B School Ratings.
Message fr om t he Hon. Chief Minist er - Chhat t isgar h St at e
Honorable Chief Minister Dr. Raman Singh, Message to the students, his
vision about taking the Management Education to New Levels.
Message fr om t he Educat ion Minist er
Shri. Hemchand Yadav, and his message to the students.
Message fr om t he Chair man - Goel Gr oup of Companies
Shri. Suresh Goel and his view on Management Education
B-School Magazine Rankings
The top ten management institutes, and their rankings based on the
Research. The facilities they provide and the comprehensive information
about their mode of working .
- Chhat t isgar h St at e
6
8
10
7
9
The aim of marketing is to know and understand the customer so well the product
or service fits him and sells itself. - Peter Drucker
Management is efficiency in climbing the ladder of success; leadership determines
whether the ladder is leaning against the right wall. - Stephen R. Covey
S.No. NAME DESIGNATION
1 Mr. Suresh Goel Chairman
2 Mr. K.K. Nayak CEO
3 Mr. Abhay Kishore Editor in Chief
4 Mr. Giriraj Garg Finance Head
5 Mr. Lokesh Kumar Deputy Executive Producer
6 Mr. Sireesh Chandra Mishra Input Editor
7 Mr. Abhinna Suresh Khare Head. Branding & Marketing
8 Mr. Abhinav Bhardwaj Exe. Marketing Department
9 Ms. Disha Muktibodh Exe. Marketing Department
10 Mr. Sharad Sahu AVP Regional Sales & Distribution
11 Mr. Vivek Parakh Sr. Manager Sales Department
12 Ms. Roma Wadhwani Sr. Manager Sales Department
13 Mr. Ghanshayam Pandey Manager Regional Sales Department
14 Mr. VijayKranti Sr. Exe Regional sales Department
15 Mr. Yasar Khan Sr. Exe Sales Department
16 Ms. Rashmi Sr .Exe Sales Department
17 Mr. Rama Rao Sr. Exe Sales Department
18 Mr. Anil Shukla Exe. Regional Sales Department
19 Mr. Satya Bhushan Exe. Sales Department
Anand pratap Singh, Damodar Prasad Hirwani, Deepak Kumar
Sahu, Gurmukh Singh, Jitendra Kumar Verma, Jyoti Sahu, Kanchan Deep
Ajmani, Nidhi Dubey, Ranjnee Veronica Lakra, Ravneet Kaur Sahni, S. Rajni,
Sanjay Patel, Shikha Jain, Suraj Dubey.
RESEARCH TEAM : Abhinna Suresh Khare, Abhinav Bhardwaj, Disha
Muktibodh,
The Fut ur e Concer ns
What management students feel is missing in their studies, the core areas of
improvement and empowerment. The issues and deep rooted concern of the
students and the challenges colleges will face ahead.
About Zee 24 Ghant e
Zee 24 Ghante- The journey and the road ahead.
About t he Resear ch Met hodology
The research parameter, the way it was conducted, and why it is authentic.
32
48
49
Management is nothing more than motivating other people. - Lee Iacocca
Team Zee 24 Ghant e
The Concept - The Need and The Pr ocess Message fr om t he Hon' ble CM Sir
Management is an art or the science- since aeons has enabled best of human minds to
reach and challenge the conscious conclusion, a conclusion which will not hit and arise the cognitive dissonance
among the self. But this debate has taken the management education to newer heights and never explored
places.
The verb manage comes from the Italian maneggiare ( to handle - especially tools) , which in turn derives from
the Latin manus ( hand) . The French word mesnagement ( later mnagement) influenced the development in
meaning of the English word management in the 17th and 18th centuries.
At the beginning, one thinks of management functionally, as the action of measuring a quantity on a regular
basis and of adjusting some initial plan; or as the actions taken to reach one's intended goal. This applies even in
situations where planning does not take place. From this perspective, Henri Fayol ( 18411925) considers
management to consist of six functions: forecasting, planning, organizing, commanding, coordinating, and
controlling. He was one of the most influential contributors to modern concepts of management.
Thus management grew across the world as capitalization acted as the oxygen to fuel the much needed research
and development in newer land, newer countries. India was no different, and neither has been our state,
Chhattisgarh. With just two institutes offering the Management Degree in 2006, now there are almost 25
institutes offering Management education in various domains and fields.
The rise has been phenomenal, but this has been possible also because of the exceptional Industrial growth the
state has witnessed over time.
Every year, when thousands of students from the state, battle out to choose the best B-School from the state, the
institute gear up to show the best they have to attract the prospective student.
But there is no comprehensive, unbiased report, which talks from the point of view of students, and importantly
parents, whose hard earned money is invested for the secured future of the child.
How good are the colleges? what more challenges lies ahead for them, and where they stand viz a viz
competition.
This Report serves three purpose
1. For students: It provides them insight about which colleges are the best and what make them unique.
2. For Parents: It acts as window inside the institutes and understand how it can shape their childs future.
3. For Educationists and Owners: On what students look forward to, and find missing in their exposure while
they achieve their formal learning in Management.
this constant debate
Management is doing things right; leadership is doing the right things.
- Peter F. Drucker
Most people think of leadership as a position and therefore don't see themselves
as leaders. - Stephen R. Covey
Message fr om t he Educat ion Minist er Message fr om t he Chair man
Goel Gr oup of Companies
Dear Students,
I feel elated to get this opportunity to address you by this book, -B-
School Rating. You, the future managers have a great role to play, as you
will be the pioneers whose efforts will shape the state of Chhattisgarh
and the country. Management Education has to be practical, for it
cannot be limited to the classroom and theory alone, rather, what I will
love to see is that you put your best foot and be in the market.
Until and unless, you start from the bottom, your chances of reaching
the top diminishes, hence, I emphasize you to get hands on experience in
this fiercely competitive world.
You are privileged, that you are exposed to multiple businesses and ideas
at young age, and for that you must thank your parents who have
ensured that you are getting such highly qualified education.
But what comes as a surprise is even after such high training, very few
prefer to start of their own business, and be an entrepreneur. In times to
come, I would love to witness that Management education must now
empower the young brigade to inculcate the ability to take calculated risk
and plunge into the beautiful world of being the Master of their own
business thus creating jobs for numerous other, not so privileged
students.
This report will surely empower the students, faculties, parents and
above all, the Entrepreneurs who have initiated the Management
Education in their institutes as the report also highlights what are the key
challenges the students are facing in the college and what all they feel is
missing.
At the end, I wish you students my best wishes, and look forward to see
you reaching new heights.
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Unless commitment is made, there are only promises and hopes; but no plans.
- Peter F. Drucker
Today knowledge has power. It controls access to opportunity and advancement.
- Peter F. Drucker
Sur esh Goel
Chairman
Goel Group of Companies
The B-School
Ranking's
GET PROFESSIONAL EDUCATION RIGHT AFTER CLASS 10t h AND 12t h
OF DESIGN, MEDIA AND MANAGEMENT
AESTHETIC INSTITUTE
1YR DIPLOMA IN ID/ FD/ AM
2YRS ADVANCED DIPLOMA IN ID/ FD/ AM
BSc.(HONS) IN ID/ FD/ AM
BBA IN ID/ FD/ AM
MBA IN ID/ FD/ AM
I NSTI TUTE
OF INDIAN
I NTERI OR
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ELIGIBILITY 12th PASS
AESTHETIC INSTITUTE OF DESIGN, MEDIA AND MANAGEMENT
C-146, SECTOR-1, DEVENDRA NAGAR, RAIPUR
Ph. : 9303009719, 07712889992, 9424233048, E-mai l : aest het i c.ncs@gmai l .com
DMI SSI ONS
OPEN
A
ELIGIBILITY 10th PASS
Plans are only good intentions unless they immediately degenerate into hard work.
- Peter F.Drucker
De p a r t me n t of Ma n a ge me n t St u d i e s ,
Gu r u Gh a s i d a s Un i ve r s i t y
(Bi l a s p u r )
www.ggu .a c .i n
10
TOTAL INTAKE :60
Marketing
Finance
HR
FEE STRUCTURE
Fees per year: Rs. 15,000
Department of Management Studies,Guru Ghasidas University, Bilaspur was
established in 1988 responding to the changing and increasing needs for professional
education and training in management. The Department prepares students to become
effective managers in the new economic era. The emphasis is always on quality
education and promoting a culture of enquiry and enterprise. We have capacity of 60
student.
VISION
To achieve academic excellence in management education in the region by
imparting quality management education.
MISSION
Our mission is to work in sync with industry and society for developing responsible
students who contribute positively to the society.
Total Campus area: 655 Acres.
Hostel Facilities
Canteen/Cafeteria
Library
Total Faculties :7
PHD : 4
Lecturer: 2
Professor : 3
Adhoc Faculty :1
The University has a well stocked up-to-date library containing about 86.000 books, 1650 back volumes of journals and five thousand projects /
Ph.D thesis. Presently, it subscribes about 150 Indian and foreign journals in various disciplines. The reprographic facility on subsidized rate is
provided to the users along with other library services. The library has internet facility and library automation with INFLIBNET link is under
progress.Besides the central library, students can also use the departmental library.
Total Companies Visiting Campus: 8
International Conference on
SCICT 2011 held on 16-17
March at GG University,
Bilaspur, India.
One day Conference on
Women Enterpreneurship
Development . 2011
Marketing
Finance
HR
FACILITIES
DATABASE AND LIBRARY
PROFILE AND PLACEMENTS
FACULTIES EVENTS SPECIALIZATION
ABOUT Us
AICTE approved, UGC recognized
DUAL Specialization MBA
A manager is responsible for the application and performance of knowledge.
- Peter Drucker
TOTAL INTAKE :60
Marketing
Finance
HR
System
FEE STRUCTURE
Fees per year: Rs 53,000
Loan facility: Available
The need of quality education in the capital city sowed the seeds of a premier institute
- Shri Shankaracharya Institute of Professional Management and Technology, Raipur. We
are rich in HUMAN INFRASTRUCTURE and we aim big.
VISION
Our vision is to be an esteemed and laudable Premier Technical Institution in the
country and the World, contributing vastly to the development and research,
innovation and leadership and thereby grooming future professionals.
MISSION
The institute is devoted to the advancement of knowledge by imparting multi-
dimensional learning and thus developing accountable and ethical leaders, who will
contribute to the Nations prosperity. We strive to create conducive environs which
aid intellectual learning through educational program cultural and social activities,
industrial and research projects and organizational interaction.
Total Campus area: 17 Acre
Hostel Facilities
Transportation
Canteen/Cafeteria
Library
Total Faculties : 8
PhD: 3
Lecturer: 5
Number of book titles :2782 , Number of additions made during 2010-11 : 622,
Number of hours its opened :12 hours
List top five databases subscribed
(A) EBESCO (B) Inflib net (C) Human Capital (D) Sage
Total Students opted for Campus Placements: 100 % Highest Salary Offered: 3.00 Lacs
Oracle 10g SQL & C++ Project
Development Training 2011
Marketing
Finance
HR
System
FACILITIES
ABOUT Us
Sh r i Sh a n k a r a c h a r ya I n s t i t u t e of
P r ofe s s i on a l Ma n a ge me n t & Te c h n ol ogy ( SSI P MT)
(Ra i p u r )
www.s s i p mt .c om
9
SSIPM T
R A I P U R
^^K ku kn so r q d So Y ; e ~* *
Knowledge has to be improved, challenged, and increased constantly, or it
vanishes. - Peter Drucker
I n s t i t u t e of Ma n a ge me n t ,
P t . Ra vi s h a n k a r Sh u k l a Un i ve r s i t y
(Ra i p u r )
www.p r s u .a c .i n
8
TOTAL INTAKE : 60
Marketing
Finance
HR
System
Fees per year: Rs 29,600
The Institute of Management has AICTE recognition for an intake of 60 students.
The basic aim of the Institute is to provide professional education ,training &
research in the field of Management to meet the long standing needs of the young
& talented students in the state of Chhattisgarh of the region in particular as well
as states in the country .Fifteen batches of MBA's are passed out till today. We
offer specialization in four functional areas such as Marketing ,Finance, HRM,IT
to our students . Students after completion of their first year course undergo six
weeks practical job training in various reputed business organization in thecountry.
Total Campus area: 207 Acres
Total Green area: 30 acre
Hostel Facilities
Canteen/Cafeteria
Library
Total Faculties
PhD: 4
Lecturer: 5
Industry Reports: Data monitor , Journals: 236 INDIAN and 69 Foreign
More than 4453 e-journals of 25 worlds leading and scholarly publishers.
This library has been receiving the World Bank Publications free of cost directly from Washington under their
very few selected
' Depository Library Program '.
Total Companies Visiting Campus : 64
MARKETING
FINANCE
HR
SYSTEM
FACILITIES
FACULTIES SPECIALIZATION
ABOUT Us
OBJECTIVE
To prepare young budding managers for the 21st century with a realistic attitude
who can compete with the products of any business schools anywhere in the
world.
The best way to predict the future is to create it.
- Peter Drucker
MATS Sc h ool of Ma n a ge me n t St u d i e s & Re s e a r c h
(Ra i p u r )
www.ma t s u n i ve r s i t y.a c .i n
7
TOTAL INTAKE : 120 Seats
Marketing
Finance
HR
Shipping & Logistics
FEE STRUCTURE
Fees per year: 1,20,000
Established under Chhattisgarh Act No* 29 of 2006 |Chhattisgarh Private Universities
(Establishment and Operation) (Amendment) Act, 2006],MATS University provides
holistic education that combines modernity with classical grace, scientific
professionalism and humanistic compassion to prepare India to meet the
opportunities of future. Education, Research and Training is a catalyst for growth.
VISION
To become a world class center in providing globally relevant education. MATS
will be the Global University, known for the quality academic programs and
outstanding faculty, products and services to students and clients independent of
place and time constraint.
MISSION
To foster an intellectual and ethical environment in which the spirit and skills
within MATS will thrive so as to impart high quality education, training, research
and consultancy services with a global outlook and human values.
Hostel Facilities
Transportation
Canteen/Cafeteria
Library
Total Faculties
Lecturer: 14
Visiting Faculty: 10
Corporate Faculties 2
Number of book titles : 2782 , Number of additions made during 2010-11 : 622,
List top five databases subscribed
(A) EBESCO (B) Inflib net (C) Human Capital (D) Sage
Number of hours its opened : 12 hours
Total Companies Visiting Campus : > 50
Total Students opted for Campus Placements: 35
Highest Salary Offered : 2.75 lacs Per Annum
Mats social program:
Annapoorna
Vidvaan
Rajyotsava
Mats sports
Mats utsav
Marketing
Finance
HR
Shipping & Logistics
FACILITIES
ABOUT Us
The entrepreneur always searches for change, responds to it, and
exploits it as an opportunity. - Peter Drucker
Sh r i Sh a n k a r a ya c h a r ya En gi n e e r i n g Col l e ge
SSEC (BHI LAI )
TOTAL INTAKE: 60
Marketing
Finance
HR
System
Operation
FEE STRUCTURE
Bhilai city of Chhattisgarh is well known not only for its gigantic industrial base but
also for a very high standard of education. There are plenty of good schools catering of
the needs of the students. However, it is not the same case for the collegiate and
professional education. This is the reason why a large number of students of Bhilai had
to go to other places for higher education.
VISION
Shri Shankaracharya shall be among the best Educational
Institutions in Central India imparting high quality education, training and an
acclaimed center for Research, consultancy and continuing education.
Engineering College
MISSION :
Vision Shri Shankaracharya dedicated to the creation and
transmission of new knowledge. In its pursuit it will focus on ethos of our ancient
culture and shall inculcate the values of good conduct and morality
Engineering College
Total Campus area: 5,52,000 sq.ft.
Hostel Facilities
Transportation
Canteen/Cafeteria
Library
Total Faculties : 11
PhD: 2
Associate Prof : 1
Sr Asst . Prof : 2
Asst Prof : 6
Corporate Faculty: 5
"A World of Knowledge- encompassed beyond letters and paper'' The latest Hi Tech Digital Library at DIMAT includes dual
display systems, a special leased line access to over 50,000 Journals, Books, Articles, Special Note Acquiring Devices and a
Library Management System that again falls back on our system of using Smart Technology as bedrock. The library is patterned
in such a way that students can gain both a thorough knowledge or a synopsis of the same with complete visual effects .
Average Salary Offered: 2.2 Lacs
Highest Salary Offered: 4.8 Lacs
Fledge ( In House paper
presentation competition)
Parakh (State Level Inter
Collegiate competition.
Marketing
Finance
HR
System
Operation
FACILITIES
ABOUT Us
6
Today knowledge has power. It controls access to opportunity and advancement.
- Peter Drucker
BI T, De p a r t me n t of Ma n a ge me n t
(Du r g)
www.b i t d u r g.or g
5
TOTAL INTAKE : 120
Marketing
Finance
HR
System
Production
FEE STRUCTURE
Bhilai Institute of Technology Durg is a premier Technical Institute of the region. BIT
was established in the year 1986 as the first Engineering College in Private Sector in
the undivided State of Madhya Pradesh. It was the first college in C.G. started MBA in
2000. It has intake capacity of 120 student capacity. It has now risen to the status of an
institution of repute for Technical education and Management studies in the region
VISION
To become one of the Premier Technical and Management Educational Institutions
in the Country, delivering excellent professional education, creating value based
globally competitive professionals and achieving excellence in all our endeavors
including Consultancy and R&D.
MISSION
Putting in well directed and honest efforts to create peace, prosperity and growth
for all stakeholders by exhibiting team work, commitment and zeal to excel in all
our endeavors and striving to be the best.
Total Campus area:
Hostel Facilities
Transportation
Canteen/Cafeteria
Library
Total Faculties : 15
PhD: 2
Reader : 4
Professor : 1
Asst prof : 8
BIT is equipped with a fully computerized library, functioning on the basis of an 'open access' system. It houses
over 55,000 books and subscribes to 750 journals/periodicals. The library also contains more than 900 educational
CDs and about 20 sets of encyclopedia. Students are provided the facility of computers with high speed internet
connectivity and access to e-journals
Average Salary Offered: 2.00 Lacs
Oorja (intra college
competition
Ozas 2011
Workshop
Marketing
Finance
HR
System
Production*
FACILITIES
ABOUT Us
Rank does not confer privilege or give power. It imposes responsibility.
- Peter Drucker
Di s h a I n s t i t u t e of Ma n a ge me n t An d Te c h n ol ogy
(Ra i p u r )
www.d i ma t i n d i a .c om
4
TOTAL INTAKE : 240
Marketing
Finance
HR
Production
System
FEE STRUCTURE
Fees per year: Rs. 1,20,000
Disha Education Society established in the year 2001, aims at imparting higher
education to the people of our country by running educational institutes. Since its
inception, the society has been successfully running undergraduate and post graduate
courses as well as technical courses i.e. Engineering and Management courses. The
UGPG institutes are affiliated to Pt. Ravishankar University and its technical institutes
are affiliated to Chhattisgarh Swami Vivekanand Technical University (CSVTU) and
approved by All India Council for Technical Education (AICTE).
VISION
The vision of the society is to build leaders of future by imparting meaningful &
conscientious learning process to provide proper direction.
MISSION
A relentless pursuit and postulation, for embedding harmony and co-existence as
essence of living of man and universe.
Hostel Facilities
Transportation
Canteen/Cafeteria
Library
Total Faculties
Lecturer:42
Visiting Faculty:22
"A World of Knowledge- encompassed beyond letters and paper'' The latest Hi Tech Digital Library at DIMAT includes
dual display systems, a special leased line access to over 50,000 Journals, Books, Articles, Special Note Acquiring Devices
and a Library Management System that again falls back on our system of using Smart Technology as bedrock. The library
is patterned in such a way that students can gain both a thorough knowledge or a synopsis of the same with complete
visual effects .
Total Companies Visiting Campus : 64
CEO Month -Guest Lecture by the
CEO's of the Companies.
Industrial Visit
Student Development workshop.
D-strategies a State level Business
Plan competition
D-Impulsion National Competition
National Conference on
Innovation and Creativity
Marketing
Finance
HR
Production
System
FACILITIES
ABOUT Us
When a subject becomes totally obsolete we make it a required course.
- Peter Drucker
Sh i va l i k I n s t i t u t e Of Ma n a ge me n t Ed u c a t i on
& Re s e a r c h (SI MER)
(Du r g)
www.s i me r .i n
3
TOTAL INTAKE: 60
Marketing
Finance
HR
System
FEE STRUCTURE
SIMER evolved from a need for a top-ranked and distinctive business school in the
Chhattisgarh region dedicated to providing the best management education. The Institute
is the dream of some of the best minds from the corporate and academic world. Their
aspiration in creating SIMER is to establish a top-ranked, research-driven, independent
management institution that grooms future leaders for India and the world.
VISION
"To emerge nationally and globally as renowned business school driven by
innovative business research and excellence in management education"
MISSION
"To create professionally competent business leaders ingrained with high values and
a sense of accountability to society"
Hostel Facilities
Transportation
Canteen/Cafeteria
Library
Total Faculties : 9
Lecturer: 9
Visiting Faculty: 32
The institute houses a rich library equipped with books, CDs, journals, magazines, multimedia tools and reference papers pertaining to academic
and business requirements. Institutional membership of all leading magazines/e-zines and newspapers, which would accentuate the overall
development of the business leaders
Language labs
English and Foreign Language Labs to enable the international business leaders for their future strides.
4 hours Internet connectivity. LCD, OHP, Computers in each classroom. The institute also boasts of 100% power backup.
Super Specialization
1.Retail Management
2. Rural Management
3. Logistics & Supply
Chain Management
FACILITIES
FACULTIES SPECIALIZATION
ABOUT Us
DUAL Specialization PGDM
Start with the end in mind." - Stephen R. Covey Innovation distinguishes between a leader and a follower. - Steve Jobs
We cannot always build the future for our youth, but we can build our
youth for the future. - Frankl in D. Roosevel t
Efficiency is doing better what is already being done. - Peter Drucker
TOTAL INTAKE : 60
Marketing
Finance
HR
System
Production
FEE STRUCTURE
Shri Shankaracharya Institute of Technology & Management (SSITM) is a part of the
Shankaracharya Group of Institutions founded nearly eight years ago in Bhilai, India.
Since its inception in 2008, SSITM has pursued an ambitious growth trajectory, which
is reflected in its many significant achievements and accomplishments.
SSITM has grown steadily in size and activities lately. SSITM attracts the very best
talent from Central India and around. We strive to become and to be recognized as one
of the prominent technical education centres in India.
VISION
To achieve academic excellence in management education in the region by
imparting quality management education.
MISSION
Our mission is to work in sync with industry and society for developing responsible
students who contribute positively to the society.
Hostel Facilities
Transportation
Canteen/Cafeteria
Library
Total Faculties : 8
PhD: 2
Lecturer: 8
Visiting Faculty:22
Industry Reports: Datamonitor ,Reputed International e-Journals: JSTOR E-Journals from American Marketing Association
E-Journals from Sage Publications : Asian Journal of Management Cases, Global Business Review, Human Resource Development Review
International Journal of Rural Management, Journal of Creative Communication, Journal of Emerging Market Finance, Journal of Entrepreneurship
Journal of Human Values
Harvard Business Review e-Journal
CEO Month -Guest Lecture by
the CEO's of the Companies.
Industrial Visit
Job Fair
Research Methodology
Workshop for 1st year
students
AD MAD Competition
National Conference - "URVA
- Tech"
FACILITIES
FACULTIES EVENTS
Human Resource Management
Marketing Management
System Management
Finance Management
Production Management
SPECIALIZATION
ABOUT Us
^^K ku kn so r q d So Y ; e ~**
Sh r i Sh a n k a r a c h a r ya I n s t i t u t e of Te c h n ol ogy
& Ma n a ge me n t (SSI TM)
(Bh i l a i )
www.mb a .s s i t m.a c .i n
2
TOTAL INTAKE : 180 Seats
Marketing
Finance
HR
System
Production
FEE STRUCTURE
Total Campus area: 30 Acres (approx)
Total Green area: 5 Acres
Hostel Facilities
Transportation
Canteen/Cafeteria
Library
Total Faculties : 7
PhD: 3
Lecturer: 3
Average Salary Offered: 2.24
FACILITIES
FACULTIES EVENTS
Marketing
Finance
HR
System
Production
SPECIALIZATION
ABOUT Us
AICET approved, UGC recognized
Bhilai city of Chhattisgarh is well known not only for its gigantic industrial base
but also for a very high standard of education. There are plenty of good schools
catering of the needs of the students. However, it is not the same case for the
collegiate and professional education. This is the reason why a large number of
students of Bhilai had to go to other places for higher education.
VISION
Shri Shankaracharya Mahavidyalaya shall be among the best Educational
Institutions in Central India imparting high quality education, training and an
acclaimed center for Research, consultancy and continuing education.
MISSION
Vision Shri Shankaracharya Mahavidyalaya is dedicated to the creation and
transmission of new knowledge. In its pursuit it will focus on ethos of our ancient
culture and shall inculcate the values of good conduct and morality
Sh r i Sh a n k a r a c h a r ya Ma h a Vi d h ya l a ya (SSMV)
(Bh i l a i )
www.s s mv.a c .i n
1
Pehal. (Paper Presentation On
Marketing)
Sangwari (Alumni Meet)
National Level Conference.
Number of book titles : 4811, Number of additions made during 2010-11 : 2089
Computer Terminal Provided Book Search by Author, Title, Subject, Publisher.
Number of hours its opened :12 hours latest National Journals and Periodicals available. Relevant Newspaper Clippings
maintained. Past University Exam Question Papers available. Latest & Old University Syllabus available. Xerox
Facility available.
Continuous improvement is better than delayed perfection. - Mark Twain
The Fut ur e
concer ns
The voice of students, what they
rate as good, and what they look
for war d as impr ovement . T he
issues and deep rooted concerns of
the students, and the challenges
wh ich t h e in st it u t es n eed t o
o ve r c o me t o e n h a n c e t h e i r
offerings.
Make your top managers rich and they will make you rich.
- Robert H. Johnson
The future of Management education looks promising in the state. As more and more
brands and multinational companies are showing deep inclination in Chhattisgarh state,
they will look forward to quality trained work force for their brands.
In order to know the most critical and crucial aspect of the Management education, the research team of
Zee 24 Ghante, went to more than thousand students- both passed out and currently in the college-and
tried to decode what factors they think are missing in their education. Along with this, the Research Team
went on to meet Entrepreneurs across the state and tried to understand what they look forward in the a fresh
Management graduate, and which skills they will prefer to look in the students coming to join their
organization.
After getting almost a list of 100 factors, the team after hours of discussion, the team carried out a Qualitative
research to come to TOP 15 factors which are the most crucial for the upcoming years.
Placements are a major factor, as around 64% of the students rate the Placements
as average and below the optimum mark. The companies and recruiters have a view that the students are not
disciplined enough, and are very shallow in their knowledge about the business they choose to join.
The Institutes though have a different story to tell. They said, the students who join our institutes do not
come to really learn, but a vast majority of them join the college to get a degree. Even when the colleges try
hard to persuade the students, being in a vast majority, they just do minimum of the required task, and never
participate in the challenges a faculty wish to provide a professor on request of not disclosing the name said,
You do a conference and you won't get more than 50 students that too after huge efforts and persuasion, and
try doing a Dance or Singing competition, you will face serious issue managing the crowd
The result of this is that, Best faculties either loose interest in teaching, or prefer to do some-other stuffs thus
adding to this situation.
PLACEMENTS
13%
23%
40%
16%
8%
Excel l ent
Up t o t he M ar k
Average
Bel ow Average
Poor
F ACTOR 1: P LACEMENTS
Post : Nar adh a, Pur a Pr oj ect Road,
Near Vi dh an Sabh a, Rai pur - 493111 (C. G. )
Tel . : (0771) 4244000, 4244011, Mob. : 98266 20333, 9009799987
E-mai l : n h goel 1@yah oo. com, Websi t e : w w w. n h goel . com
ADMISSIONS OPEN FOR 2011-12
LIMITED SEATS IN PRE-SCHOOL TO GRADE IX
Is a CBSE af f i l i at ed school l ocat ed on t he out ski r t s of Rai pur.
i t s exi st ence wi t h 600 st udent s of feri ng cl asses f rom Pre - School t o Grade X.
We are a Co-Educat i onal , Al l Incl usi ve School wi t h a di f ference. Wi t h excel l ent Day
Boardi ng and Resi dent i al Faci l i t i es.
The huge campus i s bei ng devel oped and added t o at a rapi d pace wi t h an
upcomi ng Indoor Swi mmi ng Pool , Chhat t i sgar hs f i r st Synt het i c 8 Lane At hl et i c Track wi t h a
t ur f ed f oot bal l f i el d wi t hi n.
In t he 3rd year of
AIR CONDITIONED HOSTEL
SEPARATE BLOCKS FOR BOYS & GIRLS (GRADE IV ONWARDS)
n Empowered Teachers
n Vi brant Cl assrooms
n Excel l ent St udent Teacher Rat i o
n Innovat i ve Teachi ng Met hods
n Sprawl i ng 17,50,000 sq. f t . Campus
n Vi sual & Per formi ng Ar t s Cent re
n Out doors/ Indoors Spor t s Faci l i t i es
n Pl anned Learni ng Areas
n Day - Boardi ng
n Robot i cs Lab & e-Li brar y
TEACHING & LEARNING
FACILITIES
Weekl y Boar di ng Faci l i t i es Avai l abl e For Local St udent s
"The time is always right to do what is right."
- Martin Luther Ki ng Jr
One probable solution to it is enhancing the course and curriculum with points for external
exposure and participation in conferences etc, which will ensure that a students, who are in
majority today ( who believe college as a place to have fun) will eventually be minimized to
minority. But to do this, the Management as well as the Government has to join hands
together.
The problem identified here is very serious, and until a well thought plan of action is not made, the situation
will continue to get worse.
A 10 point agenda must be released by the government and educational institutes to work towards increasing
the average package offered, thus ensuring that the management institutes attract better companies for the
students future.
F ACTOR 2: F ACULTI ES
The faculties factor are a very positive aspect revealed by the research, with 74% of the students are
happy with the faculties in their colleges 34% believe they have excellent faculties which is very positive
aspect, considering the state is only 10 years young.
But when the vast majority of students are not serious about the study, the faculties who are more lenient and
give ease of work are considered Good, it's worth a discussion how the perception of students of good
faculty is formed.
Most of the management colleges have a process of rating the Faculty, repeated every semester.
Usually the Star Faculty is not the one who puts the most of the efforts, but the one who is loved by the
majority. Thus this 74% of the happiness has to be taken with a pinch of salt. Also, only couple of colleges
reported to have conducted seriously the FDP-Faculty Development Program. The Management of the
Institutes must put aside a specific amount so that the faculties are allowed to go and attend the FDP-
conducted by various IIM's and top management institutes.
34%
40%
20%
5%
1%
FACULTIES
Excel l ent
Up t o t he M ar k
Average
Bel ow Average
Poor
Attitude is a little thing that makes a big difference.
- Winston Churchil l
12%
10%
20%
40%
18%
Excel l ent
Up t o t he M ar k
Average
Bel ow Average
Poor
F ACTOR 3: VI SI TNG F ACULTI ES
The visiting
faculties are a
cause of concern. Usually
management colleges who are
termed as best, have a very
healthy number of Visiting
faculties.
The Number of visiting faculties
are less, as 78% of the students
feel that the exposure they should
get from visiting faculties is way
below the mark.
Colleges need to emphasize on
getting more Visiting faculties as
the students need to be exposed
to the practicalities of business.
VI SITIN G FACULTIES
F ACTOR 4: EXTRA CURRI CULAR
The extracurricular does cause
a concern, as more Red marks
pop up than the blue ones.
The sports facilities,
gymnasium, Syllabus, College
websites and Canteen are
cause of concern whereas
more students seem pretty
satisfied with the wi-fi
facilities, Personality
development activity.
College needs to work on
certain key issues which are
crucial for the growth of the
students, and/or which
students find important in a
college.
Ext r a Cur r i cul ar
Above t he mar k Bel ow t he mar k
34
Spor t s Gym Wi -Fi Host el
Faci l i t i es
Syl l abus Col l ege
Websi t e
PD
Act i vi t y
Cant een
66
15
85
54
46
42
58
40
60
42
58 60
40
30
70
"Success is simply a matter of luck. Ask any failure."
- Earl Ni ghti ngal e
F ACTOR 5: I NDUSTRI AL VI SI T
Excel l ent
Excel l ent
Upt o t he
M ar k
Upt o t he M ar k
11
22
26
15
26
Average
Average
Bel ow
Average
Bel ow Average
Poor
Poor
Indust r i al Vi si t s / Exposur e
The students are of the view that, the industrial visits are the crucial factor, but the students are
not well exposed to these areas.
Only 11% of the students feel that the institute provides them excellent exposure about industrial
visits, while a total of 67% (26+15+26) feel its average or below the required minimum.
Institutes must tie up with multiple disciplinary corporate houses to provide enough exposure to the
students so that they can better understand the nuances of each industry/domain and make an
informed choice about the industry to choose for their career.
"If your actions inspire others to dream more, learn more, do more and become
more, you are a leader." - John Quincy Adams
"He who has done his best for his own time has lived for all times."
- Johann Von Schi ll er
F ACTOR 6: LI VE P ROJ ECTS
Management education has garnered so many
eyeballs, because it comes packed with the
knowledge, and when a student applies the
learned knowledge to turn it into wisdom, this
practical application, empowers the
students/managers to learn the intricacies of the
business.
Live Projects-
Management students, rate LIVE PROJECTS as
the most crucial and missing aspect in their
education.
Students look forward to get hands on
experience on LIVE projects.
Live Projects which is being preferred by 83%
of the students, has to be a part of the
curriculum
It is suggested that the Institutes must open a
special cell/ group dedicated to look for
prospective business/ clients who are ready to
give LIVE projects to the students.
The various industry/domain from which
students look forward to do Live projects from
are
1. FMCG industry or CPG - Soaps,
Detergents, etc
2. Steel Industry - specially preferred by
Engineers
3. Media Industry - News Papers, FM
channels, Television and Upcoming Media
are all part of the Media domain.
4. Retail Chains - Big Bazaar, Central,
Westside, Walmart, Shoppers Stop.
5. Banks- HDFC Bank, State Bank of India,
ICICI Bank, HSBC
6. Research- AC Nielsen, E& Y, Lucintel
0
10
20
30
40
50
60
70
80
90
Li ve Pr oj ect s
Ef fect i ve Pr esent at i on
Case St udy
Gr oup Di scussi on sessi ons
Lat est Sof t war e r el at ed t o your speci al i zed
f i el ds
E- M ar ket i ng
Adver t i sment and M edi a
Cr eat i ve Desi gni ng and Ad Desi gni ng
Negot i at i on Ski l l s
M obi l e Adver t i sment s
F ACTOR 7: EF F ECTI VE
P RESENTATI ON SKI LLS
F ACTOR 8: CASE STUDY
The students feel that they must be taught
the details of effective presentation. This is
necessary because one thing corporates
expect from an MBA is an ability to do
excellent presentation. The colleges needs
to take care and come up with special
session on training students to make
effective and excellent presentation.
When asked to most of the Business
personal who offers management student
the job, it gets evident that the one major
expectation they have from the fresh
management student is the ability to frame
their product offering in a systematic and
framed manner. One of the Entrepreneur
said, What we want these new comers to
be able to present themselves and our
organization to other business and our
clients. They must be able to process the
information we give them, to pitch the
prospective clients.
One of the neglected area which is crucial
for the students of management is Case
Study.
Although there are colleges who have
subscribed to various Journals like, Harvard
Business review but these are seldom
utilized.
More over the case study method is not
very accepted norm in colleges, and among
students as 73% of the students believe
that the college need to train them using
Case study method.
A student said, Case study, provides us
the opportunity to peep into the real
complex business world, and understand
the various nuances of the business under
study. What it also does is provide us with
exposure from varying industries, and the
dynamics of it. The case study,
importantly gives a student the ability to
understand various culture and how
businesses ethics change with changing
cultural diversity.
Group discussions add to the overall knowledge of the
students, As they discuss on various issues, concern, the
Group discussion not only empowers them with knowledge,
but also makes them learn the art of managing people and
themselves.
It enables them to learn the most crucial ability, the lost art of
listening to others view point.
Most of the time, management is about developing the skill of
active listening, which todays student seem to have forgotten.
They come from backgrounds, varying from commerce to
engineering, thus they have been learned to write/speak all
that they know and have read. This makes them speak more
than necessary, which proves fatal in business world.
Group discussion, expects them to speak more in less word,
which in itself is very challenging.
Colleges need to train the students more and more about
handling objections and not being emotional at crunch
situations.
F ACTOR 9:
GROUP DI SCUSSI ON
A leader is one who knows the way, goes the way, and shows the way.
- John C Maxwe
F ACTOR 10 : LATEST
SOF TWARE RELATED TO
THE SP ECI ALI ZED F I ELD.
F ACTOR 12:
Ad ve r t i s e me n t a n d Me d i a
F ACTOR 11:
E-Ma r k e t i n g
The market is becoming more and more tech
savvy, and the softwares empowers the upcoming
managers to become well versed with the market
and understand the dynamics better. 65% of the
students look up to to colleges to train them on
latest of softwares from their specialized fields.
One veteran from the industry said, Although
many colleges from the state seem to provide
students training and certification course in Six-
Sigma and aspects like that, but rarely student
know anything about the course except a degree.
All they come with is a bunch of heavy file with
multiple resumes, and certificates, but when we
test them on job, what continue to surprise is
how less they know.
Institutes must provide them the exposure to
these latest soft wares, this will not only enhance
their skill set but will also make them
employable and sought after by other businesses.
And the rising jobs which are coming up, as
having a website is a minimum address
requirement for every business, they are sure to
witness multiple job opportunities from varying
domains to come up.
Businesses are realizing that one of the crucial
aspect for their growth relies on choosing right
advertising platform and ability to manage media.
As more and more businesses are showing keen
interest to keep specialized media professionals,
what came out as surprise was that most of the
students felt that they had bare minimum
knowledge about various media opportunities
available, and far less information about the cost
of ad a business need to pay.
With soaring media prices, and requirement of
businesses to make people aware about their
product and services, todays management student
must be well equipped in the art of managing
advertisements, and crafting effective communi-
cations to target the right consumer psyche.
What also is need of the business is someone who
do aware media buying for their business. Most
often, Media buying is more of a pitch process,
and relation building exercise, without enough
consideration about the Return on Investment.
Companies need students who know which media
suits their business and which specific time must
be selected to rightly convert the prospect into
sales, or enhance Brand Recall.
The surprise entry which almost 64% of the
students wish is to learn about the E-Marketing
as a subject. With Internet coming up big time,
the next business revolution is sure to come from
Internet world, and so the students look forward
to sessions on E-Marketing.
The various Jargons, which they learn and hear,
like SEO- Search Engine Optimization, The Meta
tag etc etc, does make their mind fill with
questions.
Being most of the time, online in facebook and
other social networking sites, they themselves
learn and be part of most of the marketing
campaigns, thus their awareness about this media
is usually more than other medium. The way
google earns money, Pay per Click Model, Key
word search, etc etc, are all those words which
make their young brain tick with ideas
The key to successful leadership today is influence, not authority.
- Kenneth Bl anchard
F ACTOR 13:
CREATI VE AD DESI GNI NG
F ACTOR 15:
Mob i l e Ad ve r t i s e me n t s
F ACTOR 14:
Ne got i a t i on Sk i l l s
Creativity is the necessity of todays market, and
as more and more business are realizing that the
market is highly cluttered, they rely heavily on
creativity to tap and tick the attention of their
consumers.
Students knowledge about various color schemes,
branding ethics, soft wares like Corel draw,
photoshop, adobe aftereffects, etc which are used
for ad creation, becomes the need of the hour.
Understanding the basics will empower them to
deal with their agency, and guide them better.
63% of the students were of the view that,
Creative Ad designing will empower them to
understand not only their brands, but also their
competitors way of branding.
What makes the Entrepreneur most happy?
The answer: A better deal. The deal worth his
hard earned money.
What if you as a fresh graduate, you help your
organization strike a better deal, what if you can
negotiate the options better?
Negotiation is a soft skill, but its as hard as a
skill could be to learn. Best of the MBA
institutes across the globes are realizing the
importance of effective negotiation, and also the
value of employee who has an eye for detail.
More than 52% of the student felt that
Negotiation and persuasion will help them
enormously.
Institutes must organize sessions on Negotiation
and Persuasion, for the students by calling
various diplomats and industry experts, who can
deliver them sessions on this tough yet interesting
skill set.
Rest assured that with this skill in students
quiver, they will surely have the power to win
great battles.
Mobile is one medium which has changed the
way our whole human race used to live.
With Mobile being an extended body part,
something todays customer cant think without, it
provides the business another interesting medium
to reach the target audience and more cheaply.
If we talk about SMS marketing, today, an sms
cost around 1 paisa and that too is highly
personalized in nature.
With various new innovations slated to come up,
with 3G and latest smart phones, this is the next
medium our market is set to shift, and every
business is eyeing on it.
57% of the students felt that they must know the
various tips and tricks of this medium, in order to
better develop the business they choose to be.
The time you enjoy wasting is not wasted time.
- Bertrand Russel l
About the Research Methodology
The research parameter, the way it was
conducted, and why it is authentic.
About Zee 24 Ghante
Zee 24 Ghante- The journey and the road ahead.
Zee 24 Ghante CG which is based on the core principal of "Sawaal Aapka Hai" has been pioneer in
taking the news and making it valuable for the people of Chhattisgarh.
It was October 1, 2008 (1700 Hrs) when Zee News Ltd launched Zee 24 Ghante Chhattisgarh, making
total number of channels in its bouquet to 35. Chhattisgarh Chief Minister Raman Singh, chairman
Shri Suresh Goel from Zee group graced the occasion and started the beautiful journey of Zee 24
Ghante CG. In just 2 years we have reached milestones beyond anybody's expectations. We currently
have an enviable Market Share of more than 60% which in itself is the highest among any other
regional channels in India. We have the highest number of reporters and stringer networks and reach
more than 50 lac viewers of Chhattisgarh. Our Highest reach influencing more than 1.72 Crore of
Chhattisgarh population.
We are the only satellite news channel of the state with visibility in 72 countries which in itself is the
accolade to our name. We are available in both DTH and Local platform right from Dish TV, Airtel,
Videocon to all the cable networks. We reach every nook and corner of Chhattisgarh and with a
dedicated staff of more than 300+ we serve the Population of Chhattisgarh 24 X 7, 365 days a year.
The Raipur facility is equipped with two Online Studios for Production of News and other programs
Systems. The Studios are fully digital with matching Production facilities with a Newsroom Production
System. We have Nine NLD link across the Country for getting the feeds and Live.
67%
15%
10%
8%
Market Share in CG Reach in CG
Zee 24 Ghante Chattisgarh Sadhna News MP Sahara Samay MP ETV Madhya Pradesh
0
200
400
600
800
1000
1200
Zee 24 Ghant e
Chat t i sgar h
Sadhna New s
M P
Sahara Samay
M P
ETV M adhya
Pradesh
More than 1 Crore of population Tuning in to us
The time you enjoy wasting is not wasted time.
- Bertrand Russel l
Every research has its own life, as the idea germinate to become a seed, and then transform
into a plant, which after enough resistance from the atmosphere and the weeds, eventually
stands as a tree.
This research project was no exception. The project started around 45 days back, when the
issues and concerns of management students began to surface, and they battle out to choose
the Management colleges.
The team at Zee 24 Ghante CG, who are always ready to take on new challenges, decided to reach more than
20+ colleges, and to accumulate the views from more than 1000+ students. In order to do so, the team chalked
a complete research plan.
For the first week, a qualitative research was conducted to lay down the parameters and understand the nuances
to be followed in the research.
Once the qualitative research was completed, the team decided to go ahead in two roads, one lead to sending a
duly crafted form to all the Management colleges in order to get the required information.
The second team worked endlessly to reach the 1000+ students from various management colleges across the
state, and collected their views in another form crafted for students.
A 16 member team, worked day in and day out to collect response, and utilized the new media to collect the
required data from students of different colleges. The dedicated team, collected the data, collated it and
analyzed it day in and day out to bring this quality book in your hand.
Where we expected that students will be hard to cooperate, and we will get the data from colleges happily, it so
happened that the things started going vice versa.
As management colleges became less and less cooperative, what kept the team moving was excellent response
from the audience for whom the report is meant to be- The Students and parents.
Facebook- and other social media sites were filled with great comments, appreciating the hard work the team
was putting up, and expressed their desire to know the findings as soon as possible.
The ranking of colleges are chosen based on response collected and the information they have provided in their
official website during the time of the research. Also the various parameters on which ranking have been given
are: Infrastructure available, the faculty member's qualification, the Approval from recognized Universities,
thePlacements statistics etc.
We humbly thank the colleges who have keenly provided information, and also thank colleges who have actually
gone ahead, to not provide us with the information. At least, now the students might stand at the point where
they know for sure, what not to choose.
Disclaimer : Please note that the onus of responsibility of providing authentic and reliable data rested with the B-
Schools and not withstanding any external validation Zee 24 Ghante ( S.B.Multimedia) or its associates may carry out
to verify the facts being provided, the final responsibility of the truthfulness and authenticity of the data provided rests
with the B-Schools providing the information. Zee 24 Ghante or any of their associates would not be held responsible
for the quality of data or the consequences of using the same for rating or ranking of any B-School.
The data collected is based on the information the college provided, either through written response, tele
conference or through their websites.
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