SWOT Analysis

During this training at Sharekhan, we had come to know the Strengths Weaknesses Opportunities Threats for the company and it is very useful for a company to analyze them. Therefore, the SWOT analysis is presented here and the suggestions for maintaining strengths and removing weaknesses are explained.

Strengths:
Well-maintained infrastructure. Dedicated, Intelligent and Loyal staff. On-line Trading products. Lowest brokerage and other charges w.r.t. Competitors. The best investment advice correct up to 70-90 % through dedicated research and reports. Wide product range to enable the clients to choose the best alternative.

One of the best DPs in India.

A positive image in the existing clients.

Weaknesses:
Less awareness in the market. Time consuming process for account opening, resolving the problems of the customers, etc. Service quality is not maintained accordingly how they are promoted.

Opportunities:
Large primary market to sit as a book runner for the other companies just like Kotak securities ltd. that runs the books of share holdings for many companies Slope of stock market towards delivery based transactions. Large potential market for delivery and intra-day transactions. Open interest of the people to enter in stock market for investing. Attract the customers who are dissatisfied with other brokers & DPs. An indirect opportunity generated by the market from its bullishness.

Threats:
Decreasing rates of brokerage in the market. Increasing competition against other brokers & DPs. Poor marketing activities for making the company known among the customers. A threat of loosing clients for any kind of weakness of the company. Indirect threat from instable stock market, i.e., low/no profit of Sharekhans clients would lead them to go for other broker/DP.

Leadership Edge
Kotak Securities is one of the best stock broking houses in the country. We have been the pioneers in introducing the sub-broker model in the Stock Broking business. Some of the facts about Kotak Securities are mentioned below. AUM of more than Rs.1730 crores Over 16 years of experience Kotak Securities is one of India's oldest and largest Portfolio Management service provider Introduced the flat brokerage fee structure model in India Pioneer to launch Portfolio Management Services for retail customers Pioneer to introduce margin trading option for broking customers Pioneer to introduce Systematic Investment Plan (SIP) in direct equity through our product AUTOINVEST Pioneer to enable investing in IPO/Mutual Funds over the phone

Awards and Accolades

"Best Broket in India by FinanceAsia for 2010 & 2009" "UTI MF - CNBC TV18 Financial Advisor Awards" - Best Performing Equity Broker (National) for the year 2009 "Best Brokerage Firm in India by Asiamoney in 2009, 2008, 2007 & 2006" "Best Performing Equity Broker in India - CNBC TV 18" Optimix Financial Advisory Awards, 2008 "Best Brokerage Firm in India" - Asiamoney, 2007 "The Leading Equity House in India" - Thomson Extel Surveys Awards, 2007 "Best Provider of Portfolio Management : Equities" - Euromoney Awards, 2007 Avaya Global Connect Customer Responsiveness Awards in Financial Service Sector, 2007 Figures given above are as of 31st March, 2011.

Brand

dra Brand Identity serves not only to differentiate us from other brands but also communicates our and values. We believe that our Brand Identity is an important strategic asset and we all are Our brand helps us communicate coherently and clearly with our customers, employees, business other stakeholders a critical requisite in an increasingly cluttered business world.

h the vision of being:

dian financial services brand erred Employer in financial services ted financial services company

dra Group offers complete financial solutions that encompass every sphere of life. From ing, to Stock Broking, to Mutual Funds, to Life Insurance, to Investment Banking, the group caters needs of individuals and corporates.

with a renowned brand like Kotak would add value and recognition to your establishment and nd Equity.

Strong Financial Group Established in 1985, the Kotak Mahindra Group is one of Indias most reputed financial conglomerates. In February 2003, Kotak Mahindra Finance Limited, the groups flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI). The group has a net worth of over Rs. 100.6 billion and has a distribution network of branches, franchisees, representative offices and satellite offices across cities and towns in India, and offices in New York, London, San Francisco, Dubai, Mauritius and Singapore servicing around 8 million customer accounts.

at ethics of a company help to deliver value to all the stake holders and lead to success.

ies adheres to strict ethical practices and compliance that comprise of commitments towards sociates, stakes holders and employees.

al Control team ensures that every individual delivers based on policies set by the there is no compromise on the quality.

Risk Management division regularly monitors the position of customers' portfolios to reduce time of market volatility.

Netw ork Kotak

Securities has pan India presence with its network of Branches, Subbrokers and Primary market sub brokers. Presence of Kotak Securities with over 20,000 primary market sub brokers, over 1400 outlets in more than 450 cities makes it one of the broking houses with the largest network. Kotak Securities always looks forward to increasing its network to reach Investors and provide investment services to help them make right investment decisions.

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