Key competitors

APPENDIX 1

Strategic Group Mapping

COMPANY BACKGROUND Bank of Ceylon (BoC) is the first state owned commercial bank in Sri Lanka established on 1 August 1939 by special statute, namely the Bank of Ceylon Ordinance. Now a diversified financial services organization, its business is to provide a broad range of banking and financial services to consumers, corporate customers and the Government of Sri Lanka (GOSL). Today, it banks circa 7.5million customer accounts across all 9provinces via 306 full service branches in Sri Lanka and 3 overseas locations. Its branch in the City of London is one of the oldest, the respective banking license dating back to 1949. BoC is subject to examination and regulation by the Central Bank of Sri Lanka (CBSL) and is currently rated AA (lka)/Stable Outlook by Fitch. Its Board of Directors reflecting state ownership comprises Government nominees who are professionals from a variety of disciplines and experiences and includes representation from the Ministry of Finance. At year-end 2008, BoC employed 7,912 full time permanent and 1,016 contractual, outsourced and casual employees in Sri Lanka and in its overseas branches. In terms of the domestic market, BoC is market leader or holds significant market shares in Loans & Advances, Deposits, NRFC Accounts, Inward Remittances, Off-shore Banking, Treasury and Micro-banking. PRODUCTS BOC PRODUCTS AND SERVICES Retail Group Consumer lending and finance {real estate /Mortgages, Student Loans ,Auto Loans};Retail Distribution and banking{Branches};Commercial Business{SMEs and Middle Market Commercial Banking };MicroFinance; Development Banking ,Leasing , Pawning.
Corporate Banking Group Debt-based products{Term Loans, Overdrafts, Trade Finance ,Project Finance, Leasing , etc.and Transaction Services {Cash Management , Trade services ,Agency Services } for Corporate and Off shore banking. Treasury Operations Foreign Exchange ,Money market , Local and Foreign Currency Funding ,Fixed Income and Equity Trading , Correspondent Banking.

VISION Bankers to the Nation CUSTOMER VALUE STATEMENT Foster mutually rewardig customer relationships with all our customers exceeding their expectations MARKET SHARE Bank of Ceylon which is well known as the highest ranked Sri Lankan bankers in the Bankers Almanac achieves stable capital base exceeding Rs 23 billion with a 15.9% capital Ratio ,the highest among sri lankan Banks .BOC is the leader in NRFC accounts with 32% market share.BOC ranked among the top 1200 banks in the world.BOC achieves the market leadership in these sectors. 50% Forex market ,32%NRFC Accounts ,58% Inward foreign remmitances 33% Market share in Trade Finance ,38% Share of assets in offshore banking
MARKET POSITION

BOC is fully state owned and commands market leadership in almost all its sectors of activity over 50% of theforex market ,38% share of assets in offshore marketing 33% market share in trade finance,58% market share in inard foreign remmitances and a Rs 230 Bn loan portfolio. Fitch Ratings recently reconfirmed the AA local currency rating for implied long term unsecured seniordebt of BOC.

Competitive level

Key competitors

Strategic Group Mapping

peoples Bank HNB

HSBC

International

HSBC
SCB Deutsche

SCB

Sampath Bank NSB HSBC

l
Regional ICIC HDFC ICIC

HNB

peoples

Commercial
HNB SME

BOC
Peoples bank Corporate

Local
Consumer

BOC Consumer

The direct competitor of BOC is identified as Peoples Bank which is performing as a leading bank among semi government banks. Other private banks are indirect competitors and Sampath Bank is defined as the future challenging competitor to all the banks in the industry.BOC is operating several options to face these challenges by offering a range of banking and financial services, including corporate banking, personal banking, international banking and treasury, off-shore banking, development financing, trade financing, mortgage financing, lease financing, investment banking, dealing in government securities, pawn broking, credit card facilities, foreign currency operations, online banking, and other financial services. The company, through its subsidiaries, also provides leasing and hire purchase, corporate advisory, fund management, capital market, corporate secretarial, and legal services; real estate development and related services; management services; travel related services; hotel services; commercial banking services; and life and general insurance products. In addition, it rents office space; operates pilgrims, rests, holiday homes, or guest houses; and engages in hydropower generation activities. The company operates a network of 307 local branches, 2 overseas branches, 218 extension offices, and 352 ATMs. ORGANIZATIONAL STRUCTURE OF BANK S COMPLIANCE SYSTEM
Board Of Directors

Board Integrated Risk Management Committee

Chief Risk Officer

Head Of Risk/Compliance Officer

Compliance Drpartment

Key competitors

Strategic Group Mapping