Prepared especially for:

Prepared by:

We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. Weve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences weve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in todays market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in todays market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely,

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Presented By

Comparative Market Analysis Explanation

The remainder of this presentation contains information that will enable us to compare your home to others like it in the market place. This comparison will help us decide the fair market value for your home in the current market. Once we have decided on a price and tested it, changing market conditions may require adjustments to the price to remain competitive. This comparison is called a comparative market analysis (CMA). It uses the most current and reliable information from the Multiple Listing Service (MLS), real estate firms, and title companies in this community. The homes included in this analysis are a sampling of properties in the area that are currently for sale or that have recently sold. They provide us a base line from which to begin our comparison. Other factors considered in this comparison are square footage, location, amenities, the physical condition of your property, and the effects of any existing financing on your home. At times, the term "fair market value" causes confusion. The definition has three basic parts particular house current condition time frame (usually 30 to 90 days). Put simply, fair market value is the price at which a home will sell within a reasonable amount of time. This CMA will allow us to figure, using the above information, the fair market value for your home. Remember this is just an estimation and the price could vary up or down depending on the motivation of the buyer, seller and any fluctuations in the market.

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Property Currently for Sale

28255 Driza
City/Area: Mission Viejo, CA 92692 Beds: 3 Baths: 3 Sq. Ft.: 2,762 Year/Age: 1980 Lot Size: 6650 Map Code: 892E4 Census:

# 1
MLS#: S665338 List Price: $689,000 Sold Price: $/Sq. Ft.: $249 List Date: 07/06/2011 Sold Date: Expired Date: DOM/MT: 1

Interior Features:

Fireplace: Y;
Exterior Features:

Garage: 2;
Lot Features: Remarks:

Fantastic house in one of the Lake areas' premier neighborhoods. This beautiful home has been meticulously maintained and has some great upgrades featuring a gourmet granite kitchen with built-in Sub-Zero fridge and top end appliances. Off the kitchen there is a full size eating area perfect for everyday use. Cozy step down family room with built-in custom rosewood entertainment center, full size wet bar and a fireplace. Open light and bright formal living room with vaulted ceilings and fireplace that opens to the formal dining room. Fabulous master suite featuring vaulted ceiling, retreat with brick fireplace and French doors leading to a private balcony. Beautifully landscaped low maintenance private backyard backing to the green belts with large concrete patio... easily could be reconfigured to accommodate a pool if desired. Large 2 1/2 car garage... Room for both cars and the toys! Low HOA's, NO MELLO-ROOS, and a Regular sale. Short walk to East Beach at Lake MV.

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Property Currently for Sale

27641 San Valle

City/Area: Mission Viejo, CA 92692 Beds: 4 Baths: 4 Sq. Ft.: 4,019 Year/Age: 1979 Lot Size: 6550 Map Code: 892D4 Census:

# 2
MLS#: S648736 List Price: $1,295,000 Sold Price: $/Sq. Ft.: $322 List Date: 02/20/2011 Sold Date: Expired Date: DOM/MT: 146

Interior Features:

Fireplace: Y;
Exterior Features:

Garage: 2;
Lot Features: Remarks:

**PRICE REDUCTION** An enchanting cottage-style home at the end of a cul-de-sac in the gate-guarded Tres Vista community in Mission Viejo. This beautifully crafted home with its handsome brickwork and lavish gardens captures the charm of the English countryside. The home includes four bedrooms and three and one-half baths in 4019 square feet. The sumptuous master suite with romantic fireplace, walk-in closet/dressing room and access to the patio garden and in-ground spa is a match for every wish list. A large deck wraps around the back of the house, expanding the living area outdoors and maximises the fantastic lake and mountain view. The spectacular living room opens to the dining room and remodeled gourmet kitchen with granite counters and custom cabinetry. Additional amenities include hardwood floors, cathedral ceilings and built-in bookcases. In addition to the beach, tennis courts and boat/RV storage, residents enjoy all the amenities of Lake Mission Viejo.**PRICE REDUCTION**

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Property Currently for Sale

27661 Chapala
City/Area: Mission Viejo, CA 92692 Beds: 4 Baths: 5 Sq. Ft.: 4,000 Year/Age: 1979 Lot Size: 6715 Map Code: 892D4 Census:

# 3
MLS#: S585722 List Price: $1,700,000 Sold Price: $/Sq. Ft.: $425 List Date: 08/14/2009 Sold Date: Expired Date: DOM/MT: 618

Interior Features:

Fireplace: Y;
Exterior Features:

Garage: 3;
Lot Features: Remarks:

THIS ABSOLUTELY GORGEOUS, LAKEFRONT ESTATE IS SITUATED ON ONE OF THE MOST COVETED STREETS ON LAKE MISSION VIEJO! THE VERY BEST EXPOSURE W/MORNING SUN & AFTERNOON SHADE, CHAPALA IS A SINGLE LOADED, CUL-DE-SAC STREET IN THE GUARD GATED COMMUNITY OF TRES VISTAS. ENJOY STUNNING 180 DEGREE PANORAMIC 'BIG WATER' VIEWS! THIS BEAUTIFUL FRENCH COUNTRY CUSTOM HOME IS 'ONE OF A KIND' AND EXUDES A FEELING OF CHARACTER & CHARM W/EVERY STEP! EXCELLENT QUALITY FINISHES T-OUT INCLUDE A 'DROP DEAD GORGEOUS' KITCHEN COMPLETE W/CENTER ISLAND, SLABS OF STONE & TRAVERTINE, QUALITY APPLIANCES (IMPORTED RANGE/OVEN & BLT-IN REFRIG) & SWEEPING VIEWS OF THE LAKE. ALL 5 BATHROOMS & THE LAUNDRY RM HAVE BEEN REMODELED W/A DESIGNER'S TOUCH. THE FLOOR PLAN IS COMPLETE W/FOUR BEDROOMS PLUS AN OFFICE (2 BEDROOMS DOWNSTAIRS). A DECADENT MASTER SUITE IS A DREAM AND OVERLOOKS THE LAKE. WALK OUT THE BACK DOOR TO A SPACIOUS DECK, YARD & PRIVATE BOAT DOCK!

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Property Currently for Sale

22781 Tindaya
City/Area: Mission Viejo, CA 92692 Beds: 4 Baths: 5 Sq. Ft.: 3,780 Year/Age: 1990 Lot Size: 7800 Map Code: 892E4 Census:

# 4
MLS#: R1104544 List Price: $1,895,000 Sold Price: $/Sq. Ft.: $501 List Date: 07/16/2011 Sold Date: Expired Date: DOM/MT: 5

Interior Features:

Fireplace: Y;
Exterior Features:

Garage: 3;
Lot Features: Remarks:

PREMIUM LAKE FRONT END OF COVE LOCATION!!! Don't miss this Beautiful Original Owner/Builder Custom Home with GROUND LEVEL Master Suite. Striking Carrera Marble floors in Entry, Kitchen and Formal Diningroom. Dramatic Cathedral Ceilings, Rich Wood Staircase with Custom Installed Cherry Wood Banisters and Awe Inspiring Lakefront Views. Watch Incredible Sunsets from your Tiered Patios or Upper Balcony. Exquisite Beauty, Style, and Quality throughout. Large kitchen with Granite Counters, Island with separate sink, Kitchen Aide Refrigerator, self-cleaning Double Oven, and food warmer. Bay Window in dining area. Large Formal Dining Room including direct pass-through to Kitchen. Double Sided Wet Bar. Separate Entrance and Staircase to Upper Level Bedrooms. Private Dock perfect for relaxing or fishing. Explore your new Lake environment on your 20ft Pontoon Boat or have fun on your paddle boat. One of the BEST VALUES on the lake a must see!

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Property Currently for Sale

22501 Tindaya
City/Area: Mission Viejo, CA 92692 Beds: 4 Baths: 5 Sq. Ft.: 4,500 Year/Age: 1988 Lot Size: 7200 Map Code: 892E3 Census:

# 5
MLS#: S624306 List Price: $1,999,999 Sold Price: $/Sq. Ft.: $444 List Date: 07/05/2010 Sold Date: Expired Date: DOM/MT: 369

Interior Features:

Fireplace: Y;
Exterior Features:

Garage: 2;
Lot Features: Remarks:

LOCATION LOCATION LOCATION!!! Don t miss this beautifully remodeled Lakefront custom home. Striking slate floors, dramatic rich wood sweeping staircase & awe inspiring lakefront views. Large gourmet chef s kitchen equipped w/ professional Viking freestanding stove/oven, functional center island & beautiful rich granite counters. Kitchen opens to lakefront family room featuring dark warm wood floors & cozy cobblestone fireplace. Master suite exudes romance w/ private sitting area or gym, fireplace & newly remodeled spa bathroom. New outdoor lakefront balcony off master bath completes spa environment. All bedrooms are suites w/ private baths. 4th bedroom is a 2nd master or could function as a bonus room. Enjoy the resort lifestyle in the fabulous private lush lakefront yard w/ tropical pool & spa, BBQ bar area, multiple terraced patios and private dock perfect for relaxing & entertaining. One of the BEST VALUES on the lake - a must see!

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Map of Comparable Properties

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Properties Map Listing Index

Order #
1 2 3 4 5

Address
28255 Driza 27641 San Valle 27661 Chapala 22781 Tindaya 22501 Tindaya

Date Listed
7/6/2011 2/20/2011 8/14/2009 7/16/2011 7/5/2010

Listing Price
$689,000 $1,295,000 $1,700,000 $1,895,000 $1,999,999

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Property Statistics

Active Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 5 $689,000 $1,515,800 $1,999,999 $398 228
22501 Tindaya 22781 Tindaya 27661 Chapala 27641 San Valle 28255 Driza $0 $300,000 $700,000 $1,150,000 $1,650,000 List Price

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Summary Analysis
$2,000,000

$1,500,000 Max Price $1,000,000 Avg Price Min Price $500,000

$0

Active

Listing Category Lowest Price

Active Total Averages $689,000 $689,000

Highest Price Average Price

$1,999,999 $1,999,999 $1,515,800 $1,515,800

$/SqFt
$398 $398

DOM
227

227

Prepared by

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Sold Property Analysis

Address Sold Averages

List Price
N/A

Sold Price
N/A

DOM
0

% Chg
N/A

$/SqFt
N/A

Copyright eNeighborhoods, LLC

Why do you need a Real Estate Professional

Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:

When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.

A real estate professional is best suited to determine a pricing strategy for your property. You dont want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.

A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS studies show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts. Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property. Marketing also includes the exposure of your home to other real estate professionals and the general public. In many markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property to other real estate professionals through the MLS, open houses, and office meetings. Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will significantly enhance the salability of your home.

Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement that will be more likely to make it through this complicated process.

Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you resolve these issues and move the transaction to closing/settlement. Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.

Prepared by

Homes Media Solutions

The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Price Analysis

Min Price Avg Price Max Price

Comparable Properties

Subject Property

Comparable Price Analysis

Low Price Average Price High Price

Sold Price N/A N/A N/A

Price per Sq.Ft. N/A N/A N/A

Approx. Market Value

Seller

Date

Broker/Sales Associate
Prepared by Prepared by

Date

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Selling Price vs. Timing

You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.

Prepared by

Homes Media Solutions

The accuracy of all information is deemed reliable, but is not guaranteed.

Maximizing First Impressions

Exterior and Curb Appeal
Experts say most buyers make their decision at first sight.

General Exterior
Prospective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles. Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like toys or snow. Items from RVs to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets and neighborhood animals. While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door. Consider adding pots of flowering plants in the entryway if weather permits. Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.

Doorway

Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.

Clean, Clear, Light and Bright

Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyers perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home, would a professional decorator put your choice of items out on the counter? Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings. If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and dcor. Repair dripping faucets, burned out light bulbs, or cracked windowpanes. Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles. Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can make your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.
Prepared by

Warm and Homey

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.