REBEKAH A.

PURE
University of California, Santa Barbara Department of Communication 4005 Social Science & Media Studies Bldg. Santa Barbara, CA 93106-4020 EDUCATION Ph.D. www.rebekahpure.com pure@umail.ucsb.edu (847) 710-7873

University of California, Santa Barbara (Expected 2012) Communication, emphasis in New Communication Technologies External Doctoral Emphasis: Technology and Society Dissertation: Privacy Expectations in Online Contexts Dissertation Committee: Miriam J. Metzger (Chair), Tamara Afifi, Ronald E. Rice, and Daniel Linz.

M.A.

University of California, Santa Barbara (2010) Communication, emphasis in New Communication Technologies Thesis: The Psychological Consequences of Cyberbullying: Uncertainty in the CMC Context Thesis Committee: Miriam J. Metzger (Chair), Andrew J. Flanagin, and Walid Afifi

B.A.

University of Illinois at Urbana-Champaign (2007) Speech Communication, graduated with Departmental Distinction RESEARCH INTERESTS

Online Privacy Credibility in a Social Media Environment Communication Law and Policy Reputation and Aggression Online PUBLICATIONS Metzger, M. J., Flanagin, A. J., Medders, R, Pure, R. A., Markov, A., & Hartsell, E. (in press). The Special Case of Youth and Digital Information Credibility. In S. Apostel & M. Folk (Eds.), Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication. Hershey, PA: IGI Global. Pure, R. A., Markov, A., Mangus, J. M., Metzger, M. J., Flanagin, A. J., & Hartsell, E. (in press). Understanding and evaluating source expertise in an evolving media environment. In T. Takseva (Ed.), Social software and the evolution of user expertise: Future trends in knowledge creation and dissemination. Hershey, PA: IGI Global. Westcott-Baker, A., Pure, R. A., & Seaman, C. (2012). Copyright in the context of usergenerated content and social media. Journal of Media Law and Ethics, 3(1/2), 169-201.

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Metzger, M. J., Wilson, C., Pure, R. A., & Zhao, B. Y. (2011). Invisible interactions: What latent social interaction can tell us about social relationships in social networking sites. In F. Comunello (Ed.), Networked sociability and individualism: Technology for personal and professional relationships. Hershey, PA: IGI Global. Flanagin, A. J., Metzger, M. J., Pure, R. A., & Markov, A. (2011). User-generated ratings and the evaluation of credibility and product quality in ecommerce transactions. Proceedings of the Forty-Fourth Annual Hawaii International Conference on System Sciences, (pp. 110). Kauai, HI. (Best Paper Nomination, Digital Media: Content and Communication Track, Hawaii International Conference on System Sciences). Flanagin, A. J., Metzger, M. J., Hartsell, E., Markov, A., Medders, R., Pure, R. A., et al. (2010). Kids and credibility: An empirical examination of youth, digital media use, and information credibility. Cambridge: MIT Press. Pure, R. A. (2009). Psychological consequences of cyberbullying. In T. A. Kinney & M. Porhola (Eds.). Anti- and pro-social communication: Theories, methods, and applications (pp. 3948). New York: Peter Lang Publishing. MANUSCRIPTS UNDER REVIEW Pure, R. A., & Metzger, M. J. (under review). The outcomes of online and offline victimization by sex: Males and females reactions to cyberbullying versus traditional bullying. Flanagin, A. J., Metzger, M. J., Pure, R. A., Markov, A., & Hartsell, E. (under review). Mitigating risk in ecommerce transactions: Perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention. CONFERENCE PAPERS Pure, R. A., Markov, A., Mangus, J. M., Metzger, M. J., Flanagin, A. J., & Hartsell, E. (May 2012). Understanding and evaluating source expertise in an evolving media environment. Paper to be presented at the 62nd Annual Conference of the International Communication Association, Phoenix, AZ. Pure, R. A., & Metzger, M. J. (May 2012). The outcomes of online and offline victimization by sex: Males and females reactions to cyberbullying versus traditional bullying. Paper to be presented at the 62nd Annual Conference of the International Communication Association, Phoenix, AZ. Metzger, M. J., Wilson, C., Pure, R. A., & Zhao, B. Y. (May 2012). Invisible interactions: What latent social interaction can tell us about social relationships in social networking sites. Paper to be presented at the 62nd Annual Conference of the International Communication Association, Phoenix, AZ

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Pure, R. A., Westcott-Baker, A., Metzger, M. J., & Flanagin, A. J. (November, 2011). Credibility in a social media environment. Paper presented at the 97th Annual National Communication Association Convention, New Orleans, LA. Pure, R. A. (November, 2011). The fourth amendment and the distinction between private and public spheres. Paper presented at the 97th Annual National Communication Association Convention, New Orleans, LA. Meztger, M. J., Flanagin, A. J., Medders, R., Pure, R. A., Hartsell, E, &. Markov, A. (November, 2011). An investigation of youth and digital information credibility. Paper presented at the 97th Annual National Communication Association Convention, New Orleans, LA. Pure, R. A. (May, 2011). Privacy expectations in online and offline contexts: A test of the observability distinction for Fourth Amendment protection. Paper presented at the 2011 Doctoral Consortium of the ICA CAT Division, Boston, MA. Flanagin, A. J., Metzger, M. J., Pure, R. A., & Markov, A. (May, 2011). Mitigating risk in online commercial transactions: The role of ratings information in determining ecommerce credibility, product quality, and purchase intention. Paper presented at the 61st Annual Conference of the International Communication Association, Boston, MA. Pure, R. A. (November, 2010). A developmental perspective of the selection and effects of aggression in the mass media. Paper presented at the 96th Annual National Communication Association Convention, San Francisco, CA. Westcott-Baker, A. & Pure, R. A. (August, 2010). Copyright in the context of user-generated content and social media. Presented at the Law & Policy Division of the Association for Education in Journalism and Mass Communications 94th annual conference, Denver, CO. Pure, R.A. (June, 2010). Uncertain aspects of cyberbullying. Paper presented at the 60th Annual Conference of the International Communication Association, Singapore. Metzger, M. J., & Pure, R. A. (November, 2009). Privacy management in 'Facebook': An application and extension of Communication Privacy Management theory to online social networking. Paper presented at the 95th Annual National Communication Association Convention, Chicago, IL. Pure, R. A. (November, 2009). The psychological consequences of cyberbullying: Uncertainty in the CMC context. Paper presented at the 95th Annual National Communication Association Convention, Chicago, IL. RESEARCH EXPERIENCE UNIVERSITY OF CALIFORNIA, SANTA BARBARA Credibility and Digital Media Page 3 of 7

REBEKAH A. PURE
2008- Present This three-phase mixed-methods national study explores how both adults and youth evaluate the credibility of online information, and particularly information they find through social media. I have been intimately involved in all phases of the research including study conceptualization, translating theory to hypotheses, constructing and designing questionnaires, selecting stimuli and pretesting, collecting and cleaning data, statistical analysis, writing grant reports, and preparing and publishing manuscripts. Furthermore, I have presented our findings at several academic conferences. This project is supported by the MacArthur Foundation. Privacy Management on Social Networking Sites 2007- Present This project explores privacy management in online social networking websites. The goal of the project is to understand decision-making processes behind self-disclosure of private information online. For this project, I have been involved in study conceptualization, reviewing the literature, constructing testable hypotheses, writing the grant proposal, and designing the survey questionnaire. At the conclusion of this project, I will also analyze data, present results, and prepare manuscripts for publication. This project is funded by the NSF. Sampling the Sea Carsey-Wolf Center; 2009-2010 Sampling the Sea is an online ocean science curriculum that enables middle and high school students to monitor, analyze, and share information about the declining global fish population that, in its implications for humans and the ecosystem, dwarfs other food issues in our time. Sampling the Sea uses multi-disciplinary teams of students, scientists, and new media experts, partnering with Google Ocean, the GLOBE Program, and ePals, to engage the next generation of consumers in a global dialogue on the interrelationships among local human customs, regulatory laws, fishing practices, wildlife management, and the future of the sea. As a graduate student researcher on this project, I worked on many of the technological aspects of this project. Social Computing Group 2009 This interdisciplinary faculty work group focused on the future of social computing. As the graduate RA for this group, I coordinated the IGERT proposal through submission to NSF while regulating work pace and deadlines. I was also responsible for general administrative tasks such as recording meeting minutes. Bluesky Group Transliteracies Project, a UC multi-campus research consortium 2009

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I served as the graduate RA for this interdisciplinary student group, which focused on social computing. I established and executed submission and judging standards for a contest about the future of social computing. UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN Dr. Dmitri Williams 2006-2007 As Professor Williams undergraduate research assistant, I assisted on a large-scale study of video game content in which I coded data from screen shots of games to evaluate representations of the body in popular games. Dr. Barbara Wilson 2006-2007 As an undergraduate research assistant for Professor Wilson, I worked on a study with her advisee, Nicole Martins. I was responsible for coding data from 150 popular programs for instances of verbal, physical, and emotional aggression to examine the relationship between exposure to emotional aggression on television and emotional aggression in elementary schools. Nicole Martins is now an assistant professor in the Department of Telecommunications at the University of Indiana. TEACHING EXPERIENCE CALIFORNIA LUTHERAN UNIVERSITY Adjunct Professor, 2011 COMM 101: Mass Communication UNIVERSITY OF CALIFORNIA, SANTA BARBARA Teaching Assistant, 2007- 2010 COMM 1: COMM 87: COMM 88: COMM 89: COMM 138: COMM 113: Introduction to Communication Statistics Research Methods Theories of Communication Advertising Media Effects on the Individual AWARDS National Science Foundation Doctoral Dissertation Research Improvement Grant: Law and Social Sciences Program. Amount requested: $19,995 (Decision pending) University Of California, Santa Barbara Page 5 of 7

REBEKAH A. PURE
Presidents Dissertation Year Fellowship Nominee 2012-2013 (not funded) Deans Advancement Fellowship. Amount Awarded: $6,000 (Summer 2011) DIGSSS Diversity Fellowship. Amount awarded: $5,000 (2007) University Of Illinois At Urbana-Champaign Morrill Engineering Program Award for Academic Excellence. Amount awarded: $500 (2005). Presidents Award Program (PAP) Scholarship. Amount awarded: $4,000/year (2003-2005). SERVICE Professional Service Participant in workshop about Youth and Information Quality at Harvards Berkman Center for Internet & Society Assistant Organizer for the 2011 Doctoral Consortium of the ICA CAT division Reviewer for the Journal of Computer Mediated Communication Reviewer for ICA Communication and Technology Division, Mass Communication Division, and Children Adolescents and Media Interest Group Reviewer for NCA Human Communication and Technology Division Campus Service Panelist, UCSB Summer Orientation: Faculty & TA Panel Departmental Service Volunteer and host, Graduate recruitment Volunteer, Department of Communication Career Day Community Service Served on a committee for United Synagogue that deals with online privacy and aggression among teenagers. INVITED LECTURES Interpersonal Consequences of Computer-Mediated Communication. Interpersonal Communication (COMM 121). Santa Barbara City College. November, 2010. Making Friends Online: Impersonal, Interpersonal, and Hyperpersonal Online Communication. Interpersonal Communication (COMM 121). Santa Barbara City College. May 2009-April, 2010.

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PROFESSIONAL AFFILIATIONS AEJMC Association of Internet Researchers International Communication Association National Communication Association

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