IntroductiontoSustainableDevelopment&CorporateSustainability

1.5creditcorecourseforGMPStudentsfromStrategicManagementArea

XLRIJamshedpur
ThereportoftheWorldCommissiononEnvironmentandDevelopment(Bruntlandcommitteereport), 1987,definedSustainableDevelopment(SD)asdevelopmentthatmeetstheneedsofpresentwithout compromisingtheabilityofthefuturegenerationstomeettheirownneeds.SDfocusesonimproving thequalityoflifeforalloftheEarth'scitizenswithoutincreasingtheuseofnaturalresourcesbeyond thecapacityoftheenvironmenttosupplythemindefinitely.Itrequiresanunderstandingthatinaction has consequences and that we must find innovative ways to change institutional structures and influenceindividualbehaviour.Itisabouttakingaction,changingpolicyandpracticeatalllevels,from theindividualtotheinternational. Ontheotherhand,CorporateSustainabilityisabusinessapproachthatcreateslongtermshareholder valuebyembracingopportunitiesandmanagingrisksderivingfromeconomic,environmentalandsocial developments. Various national and international policy and regulatory frameworks have emerged to encourage adaptationofSDandcorporatesustainabilitypractices.However,businesseshavetreatedSDconcerns asperipheralissues,outsidetherealmofmainstreambusinessdecisionmaking.Socialresponsibilityand environmental management have been framed as added costs driven primarily by guilt or regulation. However, over the last decade the understanding of business and SD interlinkages has undergone a paradigm shift. It is now recognized that SD concerns create business risks as well as opportunities. Managersnowmustwrestlewithavarietyofpressuresandmakedifficultchoicesonhowtointegrate SDdimensionsintobusinessmodelsandmanagementsystems. ThiscourseaimstointroducetheconceptsofSDandcorporatesustainability,andprovidebasictools andframeworksforanalysisofBusinessandSDinterface. CourseObjectives IntroducetheconceptsofSDandcorporatesustainability ProvidebasictoolsandframeworksforanalysisofBusinessandSDinterface

SessionwiseCourseschedule ModuleI Session1 WhatisSustainableDevelopment? Complexityofinterandintragenerationalequity,conceptoftime StrongsustainabilityVs.weaksustainability GrowthVs.development Conceptofexternalitiesandstakeholders,socialcostVs.privatecosts WhatisCorporateSustainability? HowisitdifferentfromSustainableDevelopment? RelevanceofCorporateSustainabilityinaglobalizedeconomy Businesscase&beyondforcorporatesustainability Readings 1. RobertW.Kates,ThomasM.Parris,andAnthonyA.Leiserowitz,(2005).What isSustainableDevelopment?Goals,indicators,values,andpractice. Environment,Volume47,Number3. 2. JonathanM.Harris(2003).SustainabilityandSustainableDevelopment. InternetEncyclopediaofEcologicalEconomics,InternationalSocietyfor EcologicalEconomics. 3. AlfredA.MarcusandAdamR.Fremeth(2009).GreenManagementMatters Regardless.AcademyofManagementPerspectives. 4. JohnS.Moolakkattu(2010).GandhiasaHumanEcologist.JournalofHuman Ecology,29(3). Ecosystemservicesandhumanwellbeing Risks&opportunitiesarisingfromecosystemchange EmergingMarketsforecosystemservices NetPresentValueofForestsandCAMPA Readings 1. World Resources Institute (2009). The Corporate Ecosystems Review: Guidelines for Identifying Business Risks & Opportunities arising from ecosystemchange. 2. CentralEmpoweredCommittee(2006).Calculationofnetpresentvalue(NPV) payableonuseofforestlandofdifferenttypesfornonforestpurposes Approaches to socioenvironmental management and drivers of corporate sustainability Precautionaryprinciple Commandandcontrol Marketbasedapproaches Stakeholderpressure/socioenvironmentalactivism/Judicialactivism Readings 1. Winston Harrington and Richard D. Morgenstern (2004) Economic Incentives versus Command and Control: whats the best approach for solving environmentalproblems? 2. MOEF(2010).TowardsanEmissionTradingSchemeforAirPollutantsinIndia Aconceptnote.

ModuleII Session2

ModuleIII Sessions3,4

ModuleIV Sessions5,6,7

ModuleV Session8,9

ModuleVI Session10

Corporatesustainabilityandbusinessfunctionalareas Marketing Finance OrganizationalchangeandLeadership HRM StrategicManagement OperationsandSupplyChainManagement Readings 1. Ottman, Stafford and Hartman (2006). Avoiding Green Marketing Myopia. TheEnvironment,Volume48,Number5,pages2236. 2. Rupanwita Dash (2008). Comparative analysis of the equator principles and Indianlegislation.IFMR. 3. EgonZehnderInternational(2009).SustainabilityLeadership MakingChange Happen. 4. WBCSD(undated).Humanresourcesandsustainabledevelopment 5. Porter,M.&Kramer,M.(2011).TheBigIdea:CreatingSharedValue.Harvard BusinessReview,89(1,2),6277. Creating capabilities: Social and environmental management tools and systems concepts EnvironmentalImpactAssessment(http://moef.nic.in/modules/divisions/eia/) LifeCycleAssessment(http://www.wbcsd.org) EnvironmentalManagementsSystems,ISO14001 (http://www.iso.org/iso/iso_14000_essentials) Industrialecology(http://www.roionline.org/) ISO26000:Socialresponsibilityguidancestandard (http://www.iso.org/iso/social_responsibility) GlobalReportingInitiative(http://www.globalreporting.org) Analysisofemerginglegal&policysignalsfromacorporatesustainability perspective Readings 1. UNEP(2011).TowardsaGreenEconomy:PathwaystoSustainable DevelopmentandPovertyEradicationASynthesisforPolicyMakers.

Eachsessionis90minutes

CourseEvaluation Reportoncorporatesustainabilitypractices :20% Groupprojectandpresentations :25% Quizzes :15% Endterm :40% Grading: Thecoursewillfollowthegradingnormassuggestedinthestudentmanual.

Note:ThecourseinstructorshaveZerotolerancetowardsplagiarism.Allwrittensubmissionsand groupprojectreportsshallpassthroughantiplagiarismsoftware. Recommendedbooks/readingsandsourcewebsites ThereisnosingletextbookthatcoversSDinallitsmultipledimensionsandcomplexity.Aselectlistof readings (as listed above) will be uploaded onto AIS. No hard copies will be provided to reduce our ecologicalfootprint.ThelibrarycontainsafarwiderrangeoftitlesthatrelatetoSD.Studentsarehighly encouragedtoexploretheseresourcesbasedontheirareaofinterest.