A PROJECT REPORT ON MARKET SURVEY, SALES AND PROMOTION FOR WEBSITE AND SOFTWARE SELLING BY HARSHAL D.

CHAUDHARI

Roll No.M27 2009-11 J.I.M.S COLLEGE PUNE

ACKNOWLEDGEMENT
I would like to take this opportunity to express my sincere thanks to Mr. Shakil Ahamad from the Microlucid Technology Pvt. Ltd. who permitted me to work with them in Microlucid Technology Pvt. Ltd. and therefore extending their kind support in successfully completion of this project. I would like to thank MR. Gaurav Jha who provided all the resources and his experience which is very valuable for us in new field like marketing research I express my gratitude to Prof. Sandeep Prabhu (Internal Guide) who gives valuable inputs during the project which help me lot for smooth working in the project. Last but not least, I would like to thank all the respondents for entertained me by giving their precious time and relevant information, shared their experiences without which the project would have been incomplete.

EXECUTIVE SUMMARY
This project was executed for Microlucid technology Pvt. Ltd. The project undertaken was titled Market survey, sales and promotion for website selling. Introduction to project- Need and want of consumers are key ingredients for any business or service. In todays world consumers need and want are drastically changes. For project my organization told me to focus only three sectors i.e. education, hotel and travel and manufacturing industry the project was undertaken with an objective of studying need and use of website in the business decide promotion strategies. Primary objective of the project is to survey various types of business, need and use of website in the consumers business and Selling and promotion of websites according to then. This project has a wide scope because this study can find how websites are essential in business and up to what extent technology spread in small towns and acceptance of new technology from consumers . The study is confined to NASIK district only; hence the results cannot be generalized and the findings in this study are purely dependent on the answers of the respondents and also study was limited to a specific period (May - June 10). As study focuses only on three sectors so we cant predict same for other sectors. I found in my survey education sector adversely affected due to UGC norms as its compulsory to have website. For hotel industry its todays need that to have online booking, online transaction etc. while it have huge scope in service industry as they want to reach maximum number of people. According to my survey I want to suggest to company is first make promotion as consumers dont know from where website created or which company create it? For pricing policy company must want to change pricing structure for educational institute as they dont want luxury but simple website. I have concluded from project NASIK district is one of the potential areas for company as only few knows from where websites to be developed if company make promotion it will definitely help.

OBJECTIVE OF THE STUDY

To study use of websites in business. To understand from the respondents use of IT products in their business and To study Internet awareness and use of it for their clients in their business. To study how people are aware about new IT technology and acceptance of it.
To understand buying behavior of people ready to pay on IT

products. To study various information sources in the area What is impact of competitor on purchasing power of client.

SCOPE OF PROJECT
Microlucid is operating in the number of products such as

software

development,

software

re-engineering,

IT

consultancy service, quality & testing, IT outsourcing So the study concentrates to know the study of sales of IT products.
To study behavior of purchaser of website by studying actual

use of website know all the information sources other than websites that are being used for advertising and information sources for their clients To understand the current market scenario & provide product according to need.
know awareness about the IT products varies with industry

type

Chapter No. 1 INTRODUCTION

1.1 Back ground of study During his evolution journey from Neanderthals to Homo erectus and then to Homo sapiens, man has come long way. Because of his continuous quest for more and more amenities and facilities, the nineties have seen a major turnaround with the invention of computers. 10 years ago, the term internet was practically anonymous to most of the people. And today internet has become the most ever powerful tool for man throughout the world. The internet is a collection of various services and resources. Although, many people still think e-mail and World Wide Web as the principle constituents of internet, there is lot more in store than e-mail, chat rooms, celebrity web sites and search engines. It also became the best business tool of modern scenario. Today internet has brought a globe in a single room. Right from news across the corner of the world, wealth of knowledge to shopping, purchasing the tickets of your favourite movie-everything is at your finger tips. Internet has great potential and lot to offer The Internet is also often simply referred to as the NET.

Internet users in India from 98-08 India had as on September 2008 45.3 million active internet users. This is according to the I-Cube [Internet in India] Study released today and conducted annually by IMRB International and Internet and Mobile Association of India [IAMAI]. Active internet users are those who have used the internet at least once in the last one month this is an internationally accepted benchmark for enumerating internet users. Urban users continue to dominate internet use contributing to 42 million of the 45 million odd users. In September last 2007, the number of active internet users in urban India was 32 million showing a year on year growth of a little more than 30 per cent.

What people generally do on internet? Difference between Internet and World Wide Web The terms Internet and World Wide Web are often used in everyday speech without much distinction. However, the Internet and the World Wide Web are not one and the same. The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers. In contrast, the Web is one of the services

communicated via the Internet. It is a collection of interconnected documents and other resources, linked by hyperlinks and URLs. To get online, meaning to connect to the Internet, you need to have:

A Computer: Computer equipment is a sizeable investment and thus you should select a computer carefully. Internet Service Provider: This is the software that you will require to get online. You can choose from a dial-up service or 24-hour broadband services USB modem this is the service that will help you to connect to the Internet.

History of internet
The Internet was the result of some visionary thinking by people in the early 1960s that saw great potential value in allowing computers to share information on research and development in scientific and military fields. J.C.R. Licklider of MIT, first proposed a global network of computers in 1962, and moved over to the Defence Advanced Research Projects Agency (DARPA) in late 1962 to head the work to develop it. Leonard Klein rock of MIT and later UCLA developed the theory of packet switching, which was to form the basis of Internet connections. First user of Internet - Charley Kline at UCLA sent the first packets on Arpanet as he tried to connect to Stanford Research Institute on Oct 29, 1969. The system crashed as he reached the G in LOGIN! The early Internet was used by computer experts, engineers, scientists, and librarians. There was nothing friendly about it. There were no home or office personal computers in those days, and anyone who used it, whether a computer professional or an engineer or scientist or librarian, had to learn to use a very complex system. E-mail was adapted for ARPANET by Ray Tomlinson of BBN in 1972. He picked the @ symbol from the available symbols on his teletype to link the username and address. From 69 to 89 Internet is hard to use it therefore only computer experts, engineers, scientists, and librarians. In 1989 another significant event took place in making the nets easier to use. Tim Berners-Lee and others at the European Laboratory for Particle Physics, more popularly known as CERN, proposed a new protocol for information distribution. This protocol, which became the World Wide Web in 1991, was based on hypertext--a system of embedding links in text to link to other text, which you have been using every time you selected a text link while reading these pages. Although started before gopher, it was slower to develop. The development in 1993 of the graphical browser Mosaic by Marc Andreessen and his team at the National Centre for Supercomputing Applications (NCSA) (US) gave the protocol its big boost. Later, Andreessen moved to become the brains

behind Netscape Corp., which produced the most successful graphical type of browser and server until Microsoft declared war and developed its Microsoft Internet Explorer.

History of internet connection providers

There is huge transformation in type of internet connections recent years. We use dial-up broad-band and now Wi-Fi. Wireless has grown rapidly in the past few years, and travelers search for the Wi-Fi where they can connect while they are away from the home or office. Many airports, coffee bars, hotels and motels now routinely provide these services, some for a fee and some for free. A next big growth area is the surge towards universal wireless access, where almost everywhere is a "hot spot". Municipal Wi-Fi or city-wide access, wiMAX offering broader ranges than Wi-Fi, EV-DO, 4g, and other formats will joust for dominance in the USA in the years ahead. The battle is both economic and political. Another trend that is rapidly affecting web designers is the growth of smaller devices to connect to the Internet. Small tablets, pocket PCs, smart phones, eBooks, game machines, and even GPS devices are now capable of tapping into the web on the go, and many web pages are not designed to work on that scale. As the Internet has become ubiquitous, faster, and increasingly accessible to non-technical communities, social networking and collaborative services have grown rapidly, enabling people to communicate and share interests in many more ways. Sites like Face book, Twitter, Linked-In, YouTube, Flicker, Second Life, delicious, blogs, wikis, and many more let people of all ages rapidly share their interests of the moment with others everywhere. WEBSITE Definition A website is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network.

A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML) The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the homepage. The URLs of the pages organize them into a hierarchy, although hyper linking between them conveys the reader's perceived site structure and guides the reader's navigation of the site. Some websites require a subscription to access some or all of their content. Examples of subscription websites include many business sites, parts of news websites, academic journal websites, gaming websites, message boards, web-based e-mail, social networking websites, websites providing real-time stock market data, and websites providing various other services (e.g. websites offering storing and/or sharing of images, files and so forth).

HISTORY
The World Wide Web (WWW) was created in 1989 by CERN physicist Tim Berners-Lee. On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone. Before the introduction of HTML and HTTP, other protocols such as file transfer protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting or were encoded in word processor formats. Organized by function, a website may be

a a a a

personal website commercial website government website non-profit organization website

It could be the work of an individual, a business or other organization, and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred. Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones. A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these systems and that retrieves and delivers the web pages in response to requests from the website users. Apache is the most commonly

used web server software (according to Net craft statistics) and Microsoft's Internet Information Server (IIS) is also commonly used.

TYPES OF WEBSITES
There are two types of websites 1) Static website 2) Dynamic website 1) Static website A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML). Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services via text, photos, animations, audio/video and interactive menus and navigation. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. In summary, visitors are not able to control what information they receive via a static website, and must instead settle for whatever content the website owner has decided to offer at that time. 2)

Dynamic website

A dynamic website is one that changes or customizes itself frequently and automatically, based on certain criteria. Dynamic websites can have two types of dynamic activity: Code and Content. Dynamic code is invisible or behind the scenes and dynamic content is visible or fully displayed. Dynamic code - The first type is a web page with dynamic code. The code is constructed dynamically on the fly using active programming language instead of plain, static HTML. Dynamic content - The second type is a website with dynamic content displayed in plain view. Variable content is displayed dynamically on the fly based on certain criteria, usually by retrieving content stored in a database.

Purpose of dynamic websites - The main purpose of a dynamic website is automation. A dynamic website can operate more effectively, be built more efficiently and is easier to maintain, update and expand. It is much simpler to build a template and a database than to build hundreds or thousands of individual, static HTML web pages. Types of websites- depending upon use of website/ content in website There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways. A few such classifications might include:

Corporate website: used to provide background information about a business, organization, or service. Electronic commerce (e-commerce) site: a site offering goods and services for online sale and enabling online transactions for such sales. Affiliate: enabled portal that rend not only its custom CMS but also syndicated content from other content providers for an agreed fee. There are usually three relationship tiers. Affiliate Agencies (e.g., Commission Junction), Advertisers (e.g., eBay) and consumer (e.g., Yahoo!). Archive site: used to preserve valuable electronic content threatened with extinction. Two examples are: Internet Archive, which since 1996 has preserved billions of old (and new) web pages; and Google Groups, which in early 2005 was archiving over 845,000,000 messages posted to Usenet news/discussion groups. Brand building site: a site with the purpose of creating an experience of a brand online. These sites usually do not sell anything, but focus on building the brand. Brand building sites are most common for lowvalue, high-volume fast moving consumer goods. Information site: contains content that is intended to inform visitors, but not necessarily for commercial purposes, such as: RateMyProfessors.com, Free Internet Lexicon and Encyclopaedia. Most government, educational and non-profit institutions have an informational site. Java applet site: contains software to run over the Web as a Web application. Personal homepage: run by an individual or a small group (such as a family) that contains information or any content that the individual wishes to include. These are usually uploaded using a web hosting service such as Geocities. Porn site: A site that shows sexually explicit content for enjoyment and relaxation, most likely in the form of an Internet gallery, dating site, blog, social networking, or video sharing. School site: a site on which teachers, students, or administrators can post information about current events at or involving their school. U.S. elementary-high school websites generally use k12 in the URL, such as kearney.k12.mo.us.

Search engine site: a site that provides general information and is intended as a gateway or lookup for other sites. A pure example is Google, and well-known sites include Yahoo! Search and Bing. Social networking site: a site where users could communicate with one another and share media, such as pictures, videos, music, blogs, etc. with other users. These may include games and web applications. Web portal: a site that provides a starting point or a gateway to other resources on the Internet or an intranet. Wiki site: a site which users collaboratively edit such as Wikipedia and Wiki how.

ADVANTAGES OF HAVING WEBSITES IN BUSINESS 1) The information is available to be accessed by anyone, anywhere, anytime. The information within a site can be quickly accessed. There is no need to sift through several pages. 2) The site may provide links to other sites on the same topic and can be updated to always provide the latest information. 3) The site creator/author doesnt need to be present when someone is retrieving information. The author can usually be contacted through an emailing address or a message board connected to the site. 4) There is no need to carry a hard copy of information with you. (No heavy book) Easy to use the information to create your own resource. DISADVANTAGES OF HAVING WEBSITE IN BUSINESS 1) It may be difficult for researchers to locate, especially if there are many similar sites. Because it is not published or authorized by a reputable source, the site may be disregarded as inaccurate. 2) The information on the site may not be reliable or Information may be interpreted incorrectly or used inappropriately. 3) A connection to the web is needed to access the information, which will be impossible if a computer and connection is not available. 4) It may be difficult to reach your target audience. 5) Because the author is not present when others are retrieving information there is no opportunity to ask questions or have things explained in greater detail etc. As it can be seen, website format has both
its strengths and weaknesses. Its complexity is its advantage but may also be its downfall. Careful consideration should be made when deciding which medium is best to present information. These include things such as who is the target audience and whether the simplicity of an overhead or a piece of paper may be a more desirable option

1.2 Background of the Topic:-

Theoretical Background:Marketers today have better marketing metrics for measuring the market demand, market share, and opportunities in area. Market Survey A market survey is a research technique used to gather consumer preferences and purchase intent of a company's products and services within a geographical area. Market surveys are conducted either in-house by the company or through a marketing research agency. Significance of market survey Market surveys are extremely important because companies learn what their customers like and dislike about their products and services. That way, companies can better meet their customers' demands. Types of Surveys 1. Telephonic interviews: Companies use telephone interviews to gather specific information from their customers. The questions are developed ahead of time in the form of a questionnaire. Telephone interviews can be conducted relatively inexpensively versus other survey methods. 2. Online market survey: Some companies use direct mail surveys to collect information from their customers. A series of "yes/no" and "agree/disagree" questions are simple and can be completed within a few minutes 3. One-on-One Surveys: One-on-one market surveys, another qualitative market-survey technique, are typically used for introducing new products. For example, a company may observe a customer operating a new type of software. The interviewer would then ask the customer and others how they like the new software and whether or not they would purchase it. One-on-one surveys are often used for beta tests to iron out problems before the product goes national..

Drawback in market survey 1. Market research surveys usually reflect what consumers say they will do and not necessary what they will do. This is particularly true when companies ask customers and non-customers how likely they are to purchase a particularly product in the future.

SALES

A sale is the pinnacle activity involved in the selling products or services in return for money or other compensation. It is an act of completion of a commercial activity. Sales techniques A sale can take place through:

Direct sales, involving person to person contact Performa sales Agency-based o Sales agents (for example in real estate or in manufacturing) o Sales outsourcing through direct branded representation o Transaction sales o Consultative sales o Complex sales o telesales o consumer Travelling salesman 1) Door to door methods 2) Hawking

Difference between marketing and selling Marketing process is broad and includes all of the following: 1. 2. 3. 4. Discovering what product, service or idea customers want. Producing a product with the appropriate features and quality. Pricing the product correctly. Promoting the product; spreading the word about why customers should buy it. 5. Selling and delivering the product into the hands of the customer. Selling is one activity of the entire marketing process. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. The selling concept, instead of focusing on meeting consumer demand, tries to make consumer demand match the products it has produced. Where the marketing encompasses many research and promotional activities to discover what products are wanted and to make potential customers aware of them. Objectives of the sales Promotion:Businesses can target sales promotion towards three different audiences:

Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. Sales promotion is a tool used to achieve most of the following five major promotional objectives:1. Building product awareness: several sales promotion techniques are highly effective in exposing the clients to products for the first time and can serve as key promotional components in the early stages of new product introduction. 2. Creating interest: marketers find that sales promotions are very effective in creating interest in a product. In fact, creating interest is often considered as the most important use of sales promotion. 3. Providing information: Generally sales promotion techniques are designed to move the customers to some action and are rarely simply informational in nature. 4. Stimulating demand: next to building initial product awareness, the most important use of sales promotion is to build demand by convincing the clients to make a purchase. Special promotions, especially those that lower the cost of ownership to the customer (e.g. price reduction) can be employed to stimulate sales. 5. Reinforcing the brand: once clients have made a purchase, the sales promotion can be used to both encourage additional purchasing and also as a reward for purchase loyalty.

Company Profile
NAME ADDRESS AND LOCATION:Microlucid Technology Pvt. Ltd., 10, Avadhut Vihar, Ambegaon Pathar, Pune, Maharashtra, India, Pin - 411046, Contact Number: 91-20-2436-3001 Email: contactus@microlucid.com Website: http://www.microlucid.com Microlucid Corporation Woodbridge Commons Way, New Jersey, USA, 08830. Contact Number: 001-201-537-8568 Organization
It was established in 09/09/2009. The key persons in company are CEO- Bimal Kumar, Director- Gaurav Jha, and Co-Director- Kumud Ranjan Sing, Marketing Manager-Shakil Ahmad, and Total number of Employee in company are 15.

Vision of company: Vision is to achieve highest level of customer satisfaction by having the industrys most dedicated and professional workforce. Mission of company: Mission is to be most respected and successful IT solutions provider by maintaining the highest level of quality standards, technical innovation and creativity. At Microlucid, clients interest always come first then employees and finally stakeholders. Microlucid Technology Pvt. Ltd. specialized in the complex software application development, website design & development, software reengineering, IT consulting, Quality& Testing, product development and worldwide offshore software outsourcing services. Microlucid team of developers and consultants have many years of experience in delivering full "end to end" solutions to meet client's requirements. Their business model provides a comprehensive and very cost effective software solution with quick turnaround time.

Microlucid Commitment, Strength and Values: There are many reasons why Microlucid service is reliable and superior compare with other companies in the industry:

Integrity: Highest ethical standards, honesty and fairness in every action that Microlucid take. Initiative: Willingness to generate and pursue ideas, proposals and actions. Innovation: Innovation is the only key for ultimate success for us and our clients. Excellence: Passion to do our best in each moment to respond to our clients needs. Growth: Microlucid committed for your growth. Leadership: It is the capacity to translate vision into reality and Microlucid believe in our capacity. Uniqueness: Microlucid promise you to provide a unique experience. Relationship: We cherish our partner, our relationship. Focus: Focus on you is our potential, instead of our limitations. Endurance: Whatever it takes to deliver you the best.

PRODUCTS Microlucid software products are the set of software-intensive systems that share a common, managed set of features satisfying the specific needs of a particular market segment or mission and that are developed from a common set of core assets in a prescribed way. Microlucid products are rapidly emerging as a viable and important software development paradigm allowing companies to realize order-of-magnitude improvements in time to market, cost, productivity, quality, and other business drivers. Microlucid product engineering can also enable rapid market entry and flexible response, and provide a capability for mass customization.
1) Megakhoj.com A city based advanced search engine designed for rich client experience and usage, to provide precise and informative details. Megakhoj will help you finding the information across the businesses, services, activities, events, products etc in different mediums as text, image, video, flash etc. All the businesses can be benefited by providing information on "megakhoj" and advertising themselves online. The various benefits @ Megakhoj are,

Megakhoj will be your gateway to the online world. Available information online 24X7. Reach a wider range of internet users across the world. Manage your own contents and give a boost to your business. Advertise yourself and your businesses cost effectively.

Inform the world with all your activities, events and happenings.

2) Buildpro An application specially designed for builders for managing their complete day to day activities, transactions, queries, issues and all the other business activities. 3) SmartERP A completely customizable solution in Client-Server based model for Enterprise Resources Planning to full fill all the businesses requirement of small to large scale enterprise in an efficient manner. 4) Inact Its a complete solution for inventory and accounts management system for small and medium scale enterprise which can be scalable and can be integrated with other already existing applications. 5) LabPro A specially designed application for pathological laboratory for completing and managing the entire task related to it with facilities like generating reports of lab test with complete details. 6) PlaceMe A Web-based placement cell application specially designed for colleges and institute for managing placement activities with multi-faced interface for college/institute, students and companies taking part in the placement. 7) LibraryTech A desktop as well as web-based application for monitoring and managing all the functionality related to a library. The web-based application also provides rich user interface and digital library facilities by storing and publishing lecture videos and taps, video topic presentation and e-books related to studies.

Technologies used for website development

Website development

As part of the website development service, company takes full control of planning, design, development, execution and management of clients website requirement. Company takes full responsibility of choosing the best

technology & platform, architecture, processes, development methodology and tools based on full analysis of performance ratio for every critical component of client business and suited for clients specific needs in order to accomplish the project on an agreed deadline and within an agreed budget.

Design Technology Mark-up Languages uses - Html, Dhtml, and XHTML. Style uses - Cascading Style Sheets. Client-Side Scripting - JavaScript, Asynchronous JavaScript and XML (AJAX). Web Development Application uses - Dreamweaver CS4. Graphics Editing Application Photoshop CS4, Corel Draw X4, OpenSceneGraph.

Microsoft Technology Languages uses - C#.Net, VB.Net, ASP.Net, VB, C Sharp, ASP, VC++. SharePoint - Windows SharePoint Services 3.0 (WSS), Microsoft Office SharePoint Designer, Microsoft Office SharePoint Server (MOSS), Microsoft Search Server (MSS) Web Technology - HTML, DHTML, Java Script, Ajax, Dot Net Nuke, Flex. XML - XML, XSL, DTD, XSLT, XPATH, XSL-FO, XQUERY, XLINK, XPOINTER. Servers used - Microsoft IIS Server, BizTalk Server, and MOSS Server. Operating System - Windows 2003/2007/XP/2000/NT.

Services offered by Microlucid Technology 1) IT CONSULTANCY IT consulting services brings a wide variety of knowledge and skills combined with functional and industry experience to serve the highdemanding consulting and strategy planning needs of our clients for IT solutions. Company offers in-depth analysis of clients business strengths and weaknesses, as well as providing with complete long term new business strategy. Company help companies increase their overall performance by evaluating and managing your current implementation and recommending

enhancements, to evaluation and needs assessment, selecting the appropriate end-to-end IT solutions such as

Search Engine Optimization (SEO) Software Maintenance and Support Business and Technology Alignment System Administration Staffing Support Security Audits Data Modeling IT Planning Budgeting 2) QUALITY TESTING

Company committed to provide a comprehensive and cost-effective software testing solutions. Company offer robust software application and quality testing tools that help client optimize his software application throughput. Company core philosophy is providing optimal and high-quality solutions, and to ensure quality in every phase of the project life cycle. 3) IT OUTSOURCING Microlucid help companies to understand the benefits of outsourcing and guide how they too can start reaping the benefits of outsourcing. Company evaluates client existing outsourcing management processes, standards and control mechanism that helps him to develop robust procedures and quality standards for successful outsourcing relationship. 4) SOFTWARE DEVELOPMENT As part of the software development service, Company takes full control of planning, design, development, execution and management of client software requirement. Microlucid take full responsibility of choosing the best technology & platform, architecture, processes, development methodology and tools based on full analysis of performance ratio for every critical component of clients business and suited for his specific needs in order to accomplish the project on an agreed deadline and within an agreed budget.

Customized Software Application Development E-Commerce Application Development Website Design and Development Multimedia Design and Development Client Server Application Development Desktop Application Development 5) SOFTWARE REENGINEERING

Software reengineering involves the activities of studying clients existing and in-efficient software application and its architecture. Company proposes an approach that modularized software architecture to reduce the complexity and add efficiency to the application. The various activity involves during software re-engineering are,

Reverse Reengineering Code re-structuring Migration to client/server and web Re-documentation Platform transitions Language conversion Data re-modeling Data Control and Migration Reporting

Microlucid provides solutions to Microlucid technology Pvt. Ltd. Provides solutions to many sectors including. Microlucid designs, implements and delivers business-driven technology solutions that enable clients to make their businesses more responsive to market opportunities and threats, strengthen relationships with customers, suppliers and partners, improve productivity and reduce information technology costs. Microlucid manages all the business processes that improve the entire customer experience. It delivers solutions that maximize client retention, and sustain long-term revenues. A) Education: Microlucid provide the integrated software solution especially designed for education sector which includes Admission System, Administrative system, Library Management System, Payroll System, Placements Application, Accounting System combined in one package for total solution and compatibility with Surveillance as well as Biometrics Reports. It also provides Time Attendance (Biometrics Solutions), CCTV Surveillance System for schools, colleges, universities and institutes. B) Manufacturing: Competitiveness of manufacturing companies is driven by the ability to quickly launch new products, and speed time-to-market and order-to-cash cycles all while reducing inventory and cost. Microlucid have the domain experience and the technological depth to address a range of challenges that the industry faces. C) E-Commerce: Microlucid provides the solutions to its worldwide customers. Company understands their business with integrity and tries to absorb depth of business by their requirements. Companys technical experts build a

peerless System architecture for your business and then whole team implements the best product D) Legal: Microlucid have especially designed all the modules of LPO (Legal Process Outsourcing) and two modules are already developed. Companys experienced system Architect has done research in all the legal aspects for providing solution to the booming legal industry E) Healthcare: Microlucid team is passionate about improving healthcare through the strategic use of technology. By taking an integrated view of the healthcare industry, we help our clients quickly address the demands of today's regulatory, rules, laws and competitive environment F) Transportation: Though the transportation and distribution world is a rapidly changing landscape marked by unprecedented complexity, the technology is yet to reach at that level. Increased global trade makes logistics supply chains even longer and more dynamic, and customer expectations continue to rise. G) Utilities The utilities industry, whether it s electric, gas or water, faces a new set of challenges. These include increased competition through deregulation, increasing public scrutiny, and escalating demands for natural resources. I) Insurance the insurance industry faces the battle for customers and the challenge to growth profitability in the ever changing and highly competitive insurance market. Microlucid can provide solutions to different Insurers to track their customers and emphasize more on business by providing best and quick service J) Banking & Finance Microlucid have extensive experience in banking and finance domain and understand in and out of finance with highest degree of technical expertise which is a rare combination. Microlucid Delivery Model: company delivery model start from meeting and it continues after purchase involving following phases 1) Kick Off Meeting. 2) Requirements Gathering and Review. 3) Detail Design and Review. 4) Development. 5) Code Review 6) Quality and Testing (Alpha). 7) Testing (Beta) 8) Deployment and Delivery. 9) Customer Support.

Microlucid Development Methodology: - Rapid Application Development (RAD) - Iterative and incremental development. - Extreme Programming (XP). - Agile software development Microlucid Testing Methodology: it involves following phases - Black box testing - White box testing - Unit Testing - System Testing - Integration Testing - Regression testing - Acceptance Testing - Non Functional Software Testing

Chapter No.2 RESEARCH METHODOLOGY:WHAT IS RESEARCH? Research is a systematic inquiry aimed at providing information to solve managerial problem. A research design is a master plan or model for the conduct of the formal investigation. A research design is the specification of the method and procedures for acquiring information need for solving the problem. The formal investigation plan will concentration on the selection of the sources of

information and selection of models and procedure for gathering form are prepared. Questionnaires and other forms are tested.

TYPES OF RESEARCH: Research design is a plan, structure, strategy of investigation conceived so as to obtain answers to research question and control variance. There are three types of research design system. Exploratory Research Descriptive Research Casual Research

DESCRIPTIVE RESEARCH:
Descriptive research includes survey and facts finding enquires of different types. The major purpose of descriptive research is descriptive of the state of affairs, as it exists at present. This method is undertaken when the researcher is interested in knowledge about the characteristics of certain groups such as people.

Research Process Flow Chart:-

Exploratory research has done by collecting data. The study was mainly conducted in three steps i.e. Survey, Data collection and Analysis of the data. The detailed steps are as shown below: Introduction and Briefing Problem Identification and Planning of the Study Research Proposal Research Proposal was Prepared Exploratory Research Questionnaire was Prepared. Survey and Data Collection Data Collection from client Data Analysis and Interpretation Suggestions and conclusion.

DATA COLLECTION:
There are two types of data 1.PRIMARY DATA :-

Data that is collected for the specific purpose at hand in called as primary data. It is customized according to the needs of the researcher and focuses exclusively on the current research problem. The collection of primary data is costly and time consuming. It calls for greater planning and co-ordination. Collection of primary data requires deploying more manpower In situations where it is impossible to use the secondary data keeping in view the requirements of the study, or in cases where there is no secondary data keeping in view the requirements of the study, or in case where there is no secondary data available, the only way out is to collect primary data. According to the primary data collected in our research we came to know that the state of ND wine has increased by 10% because of the commercials of ND Wines to test this claim in Nashik region we conducted the research. We also want to know that whether the commercial has encouraged the consumers for the consumption.

Primary Data:I have collected primary data from following sources:

1) Educational institute 2) Hotel and tourism industry 3) Manufacturing industry

Secondary Data:Secondary data may be defined as data that has been collected earlier for some purpose other than the purpose of the present study. Any data that is available prior to the commencement of the research project is secondary data, and therefore secondary data is also called as historical data. Secondary sources of data provide a wealth of information to the researcher. It often obviates the need of primary data collection and saves valuable time, efforts and money. The project given by the company had to be carried out through research. It was a qualitative as well as quantitative research based on the secondary data available with the

I have collected secondary data from following sources:

a) Websites 1) www.massia.org 2) www.srtmun.ac.in 3) Bsnl.co.in b) Telephone directory. c) News paper and hoardings. 2.3 Sample Design:There was whole city for market research. samples are randomly selected and surveyed. Sample Size:As it is not possible to sample the entire large population, so in this case numbers of respondents chosen randomly were 120 in that particular area. My sample divided in three sub-categories:1) Hotels -34 2) builders-42 3) Education-44 Sampling Method:The sampling method used for project was random sampling. The sample size selected is random and judgmental because those samples that were selected vary in business structure, business type, sizeetc.

Instrument for Data Collection:The research instrument used in project was well-defined structured questionnaires. The intention of survey was to find the acceptance of IT products by clients in Nasik district

Data analysis: Total numbers of respondents are 120 out of that 44 from education sector, 34 from hotel while 42 belongs to builders.

Data analysis of Education sector

1) Do you have your own PC or Laptop? Having PC Having Laptop No PC /Laptop 12 32 0

Findings: From the above data we can say that education sector is much aware about IT. They are using frequently computers/laptops. There is huge scope for selling IT products to them as awareness about computer skills and use of it.

2) Do you have internet connection? Having NET connection Not having NET connection 39 5

Findings: from above data we can say that new technology reached and accepted in this area. As internet connection is available so most of client use it therefore company have huge opportunity to sell website.
3) What are reasons to use internet? And which are the benefits do you

found after use? Findings: Respondents generally use internet for their admission process, sending and receiving mails, gathering information related with subjects and surfing. They find efficiency in work as mails send and received in seconds so lot of time saved. It leads to increase in subject knowledge. It is definitely helpful in every aspect.

4) What is the nature of your business? Briefly describe your products or services: Findings: They are mainly related with education sector viz. school, colleges, coaching classes, training institute. They provide education to children as well as young ones.

5) What Do you think website helping in business or not? Findings: There are different views about this question some like to expand their business to state level and some think that it local level its not helpful because all students who take admission here are well

known about our institute. According to them local student do not see website of school/ college before taking admission it happen only with big institute. Most of respondents are giving negative feedback to this question some of them are visionary as they want to expand their business out of district.

Helping in business Not helpful in business

14 27

Findings: from above data we can say that only 38% find it helpful in business. Other 68% believe not help in business.

6) Whether you already own website? Having Website Not having Website 14 30

Findings: from above data we had seen that only 32% have their own website. So there is tremendous opportunity for company to sell website.

7)

Who is your target market? Who are you hoping to reach with your site? Findings: Most of respondents focus only on local students some of them want to expand their business outside the district. Those who want to develop their website hope outside district students see the website.

8)

Is your competitor having website? Is it reason to develop website? Competitor have website Competitor dont have website 40 4

Due to competitor want website Another reason

14 30

Findings: from above data competitor does not play vital role for creating website. Its totally varies from individual to individual. Most want to creat it just only because of UGC norms not because of competitor. 9) Do you know any company from where you can create website?

Yes No

14 30

Findings: Here we find that most of client do not know about from where it creat. So promotion is needed at large scale. 10) If you want to develop website then which range will you prefer? 1000-5000 5000-10000 10000-15000 15000-20000 Any amount 2 28 11 2 1

Findings: its clear from respondents response most want to creat website in range of 5000-10000 and 10000-15000 that means not due to need but due to compultion they want economical website.

11)

What are the important information sources for your clients?

Hording News-paper Magazine Website

39 38 2 2

Other

Findings: from above data its clear that most preferable information source is banner and newspaper. Most of them prefer to advertize from it. Only 2% find website is information source. Here we find that respondents believe in old advertizing medium.

12)

Are you using softwares or not?

Yes No

6 38

Findings: only 14% use software. Its because they dont know from where it can be create and on what price. So we find softwares have huge scope instead of website.

13) Did you face any difficulty by use of this softwares? If yes then which are? Findings: Those who use softwares are not finding any difficulty as these softwares are customized. They are well familiar with new technology therefore company found huge scope in this area. After using they found it saves money, time and labor cost.

Data analysis of Hotel

1) Do you have your own PC or Laptop? Having PC Having Laptop No PC /Laptop 4 13 17

Findings: From the above data we can say that this sector is not much aware about IT and IT skills. They are not using frequently computers/laptops. Only 50% uses PC/Laptop so there is limitation but scope of selling IT products. 2) Do you have internet connection? Having NET connection Not having NET connection 15 19

Findings: from above data we can say that new technology is not completely reached and accepted in this area. As internet connection is available but only 50% client use it. They are not much aware about it.
3) What are reasons to use internet? And which are the benefits do you

found after use? Findings: Respondents generally use internet for their reservation process, sending and receiving mails and surfing. As reservation is confirmed in few minutes so overall process is fast. They find efficiency in work as mails send and received in seconds so lot of time saved. It leads to increase in efficiency. It is definitely helpful in every aspect.

4) What is the nature of your business? Briefly describe your products or services: Findings: They are mainly related with hotel and tourism sector viz. hotel, lodge, guest house and travelling agencies. They provide lodging and boarding facility to customers and booking of hotels and tickets of travels.

5) What Do you think website helping in business or not? Findings: There are different views about this question some wants to provide all facilities to their customers and some think that it local level business its not helpful because all customers who accommodate here are well known about our hotel. According to them local customer do not see website of hotel and travel agency before reservation. Most of respondents are giving negative feedback to this question some of them are visionary as they want to expand their business.

Helping in business Not helpful in business Do not know

16 0 18

Findings: from above data we can say that 47% find it helpful in business. Other 53% are not aware about it so promotion and awareness is necessary.

6) Whether you already own website? Having Website Not having Website 12 22

Findings: from above data we had seen that only 35% have their own website. So there is tremendous opportunity for company to sell website.

7) Who is your target market? Who are you hoping to reach with your site?

Findings: Most of respondents focus only on local customers some of them want to focus on national and foreigners. Those who want to develop their website hope foreigners and local tourist see the website.

8)

Is your competitor having website? Is it reason to develop website? Competitor have website Competitor dont have website Dont know 20 6 9

Due to competitor need website No we dont need it

16 18

Findings: from above data competitor play vital role for creating website. Its totally varies from individual to individual. Most want to creat it just only because of consumer needs and also due to competitor. 9) Do you know any company from where you can create website?

Yes No

12 22

Findings: Here we find that most of client do not know about from where it creat. So promotion is needed at large scale 10) If you want to develop website then which range will you prefer? 1000-5000 5000-10000 10000-15000 8 10 11

15000-20000 Any amount

5 0

Findings: its clear from respondents response no one range is preferable but according to status customer needs they want to creat it. Most of them preferred a economical range.

11)

What are the important information sources for your clients?

Hording

14

News-paper Magazine Website Rikshwala Tourist book

1 2 12 21 22

Findings: from above data its clear that most preferable information source to their clients is Rikshawala, banner and tourist info. Book Most of them prefer to advertise from it. Only 20% find website is information source for their customers.

12)

Are you using softwares or not?

Yes No

14 21

Findings: we see that 40% uses softwares while 60% not using it. From this it seems respondents are aware about software technology.

13) Did you face any difficulty by use of this softwares? If yes then which are? Findings: Those who use softwares are not finding any difficulty as these softwares are customized. And Provider Company gives training to client. After using they found it saves money, time and labor cost.

Data analysis of Builders

1) Do you have your own PC or Laptop? Having PC Having Laptop No PC /Laptop 2 22 18

Findings: From the above data we can say that Builders are not much aware about IT. They are not using frequently computers/laptops. There is huge scope for selling IT products to them as 57% knows the importance of IT. 2) Do you have internet connection? Having NET connection Not having NET connection 17 7

Findings: from above data we can say that new technology reached and accepted in this area. As internet connection is available so most of client use it therefore they are realize that importance of being on internet. Therefore company has huge opportunity to sell website
3) What are reasons to use internet? And which are the benefits do you

found after use? Findings: Respondents generally use internet for sending and receiving mails, gathering information related with customers, advertizing on net and surfing. They find efficiency in work as mails send and received in seconds so lot of time saved. It leads to increase in subject knowledge. It reduced human effort and time It is definitely helpful in every aspect.

4) What is the nature of your business? Briefly describe your products or services: Findings: They are mainly related with construction, government tenders, land developing.

5) What Do you think website helping in business or not? Findings: There are different views about this question some said that as they provide raw material to someone specific person so what is use of website. Only who produce product on large scale is littlie aware about IT technology. 57% think its not helpful in business only 8% find it helpful Helping in business Not helpful in business Dont know 8 24 10

6) Whether you already own website? Having Website Not having Website 8 34

Findings: from above data we had seen that only 19% have their own website. So there is tremendous opportunity for company to sell website for remaining 81%, 7) Who is your target market? Who are you hoping to reach with your site? Findings: Most of respondents focus only on out station clients. Some who want to develop website want to create it for those who

want to know more about them and their project. Most respondents give negative feedback to this question as they are be specific about purchaser.

8) Is your competitor having website? Is it reason to develop website? Competitor have website Competitor dont have website Dont know 6 15 27

Due to competitor want website Another reason

12 30

Findings: from above data we can say that respondents are not much aware about competitor as 56% doesnt know about competitor status. Only 44% aware about competitor status. competitor does not play vital role for

creating website. Its totally varies from individual to individual. Only 29% want to develop it due to competitor. 9) Do you know any company from where you can create website?

Yes No

8 34

Findings: Here we find that most of client do not know about from where it creat. So promotion is needed at large scale. Only 19% know any company from where website development can be done.

10)

If you want to develop website then which range will you prefer? 1000-5000 5000-10000 10000-15000 15000-20000 Any amount 7 23 8 4 0

Findings: its clear from respondents response 55% wants to creat website in range of 5000-10000 while 17% and 19% wants prefer inrange 1000-5000, 10000-15000 respectvely

11)

What are the important information sources for your clients?

Hording News-paper

7 5

Magazine Website Other

8 14 13

Findings: from above data its clear that most preferable information source is banner and other which include reference, relatives. Most of them prefer to advertize from it. 17% find website is information source.

12)

Are you using softwares or not?

Yes No

7 35

Findings: only 17% use software. Its because they dont know from where it can be

create and on what price. So we find softwares have huge scope instead of website.

13) Did you face any difficulty by use of this softwares? If yes then which are? Findings: Those who use softwares are not finding any difficulty as these softwares are customized. And company who provide it gives training to customers. They are well familiar with new technology therefore company found huge scope in this area. After using they found it saves money, time and labor cost.

LIMITATIONS OF THE STUDY

The research was carried out in only in Nashik so conclusion may vary with reference to the whole country or world. It is not possible to ascertain the exact market size and to find out the facts and figures from the market. It was also relatively difficult to come out to a conclusion as the feedback from the market is of pail The future market conditions may change from the existing one. So the reliability in terms of the application of market strategies in future is the biggest limitations.

Experience And Difficulties faced in field

The market research that we conducted provided me excellent opportunity lo implement all that we had learnt in our classroom session in practical outfield. After designing the questionnaire I have to make Jew minor changes when we

were ready to out in the field out the survey as mentioned earlier We covered Nashik region. We found that respondent were very forthcoming and cooperated with us for most of the time.

Limitations:1. The study was based on the perception. Ideas and preferences of the respondent, which are complex in nature and depend on subjectivity of nature. 2. Respondents are not much aware about IT technology. Relay on another advertising medium. 3. Due to unawareness in IT technology its hard to explain technology used and how it can be useful. 4. Due to unawareness some respondents gave negative response.

FINDINGS
Research finding:-

My project work was in Microlucid Technology Pvt. Ltd on Market survey, sales and promotion for Website selling I observed that respondents are not much aware about IT technology, even they dont know from where website development can be done. To increase sales volume there is need of little promotional activity to increase awareness of localities.
1. AWARENESS OF RESPONDENTS:-

Most of the respondents are not aware about website development; even they dont know companies who develop it. Large no. of Respondents are unaware about which companies work in their region.

2. LOW LEVELS OF LITERACY IN IT SECTOR:-

The survey of Nasik district shows that the most of the respondents are not much literate in IT technology; hence they didnt understand importance of it.
3. DIFFERENT WAYS OF ADVERTISING:-

There is different thinking level of the respondents some of them relay on traditional advertising medium. They are not ready for change their opinion about use of IT technology.
4. OTHER FINDINGS A) Little promotional activity will definitely help to increase sales. B) The charge taken by local developer is quite high than company rate but most of respondents are unaware about developing companies. C) Executive work in this area needs a branch office because some criminals ran after taking money so respondents are not ready to pay in advance. D) Price value affects purchasing of website at respondents end. E) Company must change his pricing structure because respondents need are totally different some want it due to rules and regulation so they are not ready to buy high rate website. While some want it for their customer they are not much bothered about it. F) Company may decide software range and website range in this area as demand of particular type is not there.

RECOMMENDATIONS
Important suggestion for Nasik :-

Regarding pricing strategy:

Company must change his pricing structure because respondents need are totally different some want it due to rules and regulation so they are not ready to buy high price website. While some want it for their customer they are not much bothered about it. Therefore besides selling same price structure Website Company varies it with quantity provided in it.
Regarding distribution strategy:

There is need of branch office in this area as some criminals ran after taking money. And some problem in communication as main branch is at long distance in Pune. It takes a long time to deliver required website of customer.
After getting order There is need of translator as local language is Marathi and respondents provide data in regional language. Regarding data collection There is problem lies between marketer and developer because of communication gap as marketing person give demonstration according to respondents need which developer fail to understand. Regarding promotional and advertising strategy: 4) Respondents visit Face to face publicity plays important in this area therefore while meeting with customer technical person will be highly beneficial for increase in awareness. 5) Advertisement

Advertisement should be flashed on Cable TV in regional language. Need of advertisement in Newspaper like Sakal, Lokmat, and prime Marathi dainik, some banners will be beneficial at prime locations of the city. Etc. 6) Demonstrations

Demonstration of already developed website will definitely help as respondents ask about previous work in this area.

Regarding segmenting market Company should segment market according to respondents need not according to content in website. Pricing strategy should match the segment demand Regarding target market:-

Company should target big educational institute by regular visits and follow ups through these small institute get automatically influenced. Focus more on city area.

CONCLUSION
Nasik district is one of the potential areas of North Maharashtra region
where many companies rise in recent years but due to technology spread it far long from getting it.

There is large market for Website selling. Company can generate sales
by proper marketing activities like advertising, sales promotion etc. In case of IT illiterate client suggestion to him by expert person is most important; it is advisable that every district have branch office this is draw back seen by researcher.

For website selling promotion strategy in a free market economy has

to be reoriented for achieving complete customer satisfaction. For improving industrial, institutional productivity software industry will have to reorient its role.