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Monthly Facsheet | July 2011

Are your investments growing in line with the Nifty?

Presenting

Birla Sun Life

Nifty ETF

An Open ended, Index Linked, Exchange Traded Fund

A fund that offers you the opportunity to get stable long term growth in line with the Nifty Index.

For Scheme Objective, Terms of Issue, scheme specific Risk Factors and other details, please refer to the last inside page.

Mutual Fund investments are subject to market risks. Please read Statement of Additional Information / Scheme Information Document carefully before investing.

Call Toll-free 1-800-270-7000 (BSNL/MTNL) Visit www.birlasunlife.com SMS GAIN to 56161

From the CEOs Desk

Dear Friends,

The focus of this months issue is Exchange Traded Funds or ETFs as they are popularly called. With this issue we try to bring a better understanding of this relatively new investment option in India. We also intend to give you a broader perspective on the various types and benefits of ETFs. With Empower, we are in the constant endeavor of adding value to you and your performance. This month our section First Impression aims to arm you with some great presentation techniques. Delivering that perfect presentation, especially the first time often defines your performance. Follow the simple techniques mentioned inside and gear up to win over your investors. Inspiring our partners always has been our key objective and we believe nothing is more inspiring than a great success story. The inspiration stroke this time is lent by Fred Smith who got a C Minus for his project paper on overnight package delivery and soon turned the much criticized business into one of the worlds leading overnight delivery brand, Fedex. Hope you enjoy reading this issue.

Warm Regards,

A. Balasubramanian Chief Executive Officer

01

Index
From the CEOs Desk 01 All About Mutual Funds 02

Investment Outlook

03

Savings Solutions

05

Regular Income Solutions

21

Wealth Creation Solutions

26

Tax Savings Solutions

52

Funds at A Glance

55

SIP Snapshot

58

SIP - Helping you achieve your life goals

59

Investment Objective

60

Dividend History

62

Sector Allocation

64

Cover Story

68

Inspiration

69

First Impression

70

Methodology

71

All About Mutual Funds


Rising expenses, childrens education, unexpected emergencies and finally retirement the demands on peoples money are ever-rising. And savings alone are not enough to meet them all. Making judicious equity investments though can make their money work harder for them. However, most people are reluctant to invest as they find it very puzzling. More so, they dont have the time to monitor the stock markets. What is the way then to help you achieve your financial needs and goals? The answer is mutual funds. Here are a few things about mutual funds that you must know in order to benefit from them:
What are mutual funds? A mutual fund is a professionally managed collective investment scheme that pools money from many investors. This money is then invested in stocks, bonds, short-term money market instruments, and/or other securities. Types of mutual funds Mutual funds can broadly be classified as open ended or close ended. While open ended funds are available for subscription and repurchase on a continuous basis and do not have a fixed maturity period, close ended funds are open for subscription only during a specified period at the time of launch of the scheme and have a stipulated maturity period. They can further be classified according to the investment objective as: Growth or equity funds: The aim of growth funds is to provide capital appreciation over medium to long term. Such schemes normally invest a major part of their corpus in equities and have comparatively high risks. Debt funds: The objective of growth funds is to generate steady returns while preserving your capital. They invest only in fixed income instruments like company bonds, de bentures and government securities. Balanced funds: These funds invest in both equity and debt in varying proportions and earns regular income. So, their average returns and risks also fall somewhere in between. How do mutual funds score over equities? Unlike equity Investments, mutual fund investments do not require your clients to analyze and track companies and the ways of the market. Also they help them stay less affected by the fall in the prices of one particular stock as their returns are derived by overall performance of various stocks that the company invests in. Whats the right time to buy and sell mutual funds? The right time to buy mutual funds is when the prices of the funds are low or falling. However, the holding period should be determined by the market conditions and they should not be sold before the market turns around. In fact, a greater holding period offers greater chance to benefit. It also offers greater surety in returns. What are SIPs? A systematic investment plan allows your clients to invest in a fund at regular intervals rather than a lump sum one time amount. SIPs are based on the principle of rupee cost averaging which makes a fall in their schemes NAV work to the investors advantage. When the NAV falls because of a fall in the market, they accumulate more units at lower rates while it restrains them from going overboard in a rising market by giving them fewer units at those higher levels. Further, by staying invested for a long period of time, they profit from the appreciation equities tend to show over the long term. How do I select the right mutual funds? While choosing a mutual fund, its important to keep your objectives, risk appetite and investment budget in mind. You should also keep in mind the performance of the fund over the last couple of years and check the exit load charged by a particular scheme which is charged as a percentage of NAV and has the effect of reducing returns by that amount.

By keeping these simple things in mind, you can make mutual fund investments that work to your advantage and help in realizing your financial goals.

02

Investment Outlook
Equity Investment Outlook
Indian equity markets posted modest gains over last month as evident in 3.4% and 3.3% move in the Sensex and the Nifty. Capital Goods (7.6%), FMCG (7.2%), and Banking (4.4%) outperformed the benchmarks, while Real Estate (-4.9%), Oil & Gas (-2.9%), Metals (-0.6%) and Autos (-0.5%) lagged behind. Broader market indices like the BSE-100 and BSE-200 also trailed behind, signalling the relatively weak performance of mid cap universe. Over past couple of weeks, global markets have had a change of palate savouring riskier assets. This has been brought about by (1) Greek parliaments approval for the austerity measures that the country needed to receive continued disbursements from the bailout pact agreed last year and (2) IEA members decision to release crude supplies from their strategic reserves. The later development hints towards regulatory resolve to cap unchecked rise in crude oil prices and its effect on consumers. The resurgent mood is aptly corroborated by the FII inflows into Indian markets which stood at Rs. 45.7 billion after recording outflows amounting to Rs. 66.1 billion in previous month. Over last 6 months, India has considerably underperformed the world markets, principally driven by the shift in investor focus from Emerging Markets to Developed Markets. As short-tem concerns fade, the trade might reverse soon attracting higher flows over the balance part of the calendar year. We have earlier highlighted that Indias corporate earnings estimates have been downgraded over past few months; most of these should be reflected in the H1 FY2012 numbers, including the forthcoming result season. Our views are more sanguine about the H2 FY012 earnings growth and the exit rate for FY12. This is premised on (1) inflation is likely to peak off towards year end, thus removing the pressure to tighten rates further; (2) government has started making gradual progress on policy decisions - the recent increase in administrative fuel prices, relaxation of onerous environmental norms for coal mining and discussions on the proposal to open up multi-brand retail to foreign investors; and (3) selectively, valuations have become quite cheap even though Sensex is trading in a fair value range. As market focus moves from immediate pain in growth towards medium term prospects, the multiple contraction we have witnessed over past few quarters is likely to reverse and take equity prices higher. Over the next 2-3 months, every single opportunity thrown by any adverse newsflow should be utilised to increase exposure to equity assets. We are specifically looking at increasing exposure to mid cap stocks on selective basis.

Debt Investment Outlook


Growth and Inflation Outlook Though the central bank in its mid-quarter policy statement (June 16, 2011) expressed no anxiety of a gradual domestic growth slowdown, we maintain our view of weak investment sentiment amid higher cost of funds for producers and weak pick up in new project announcements. We expect a sub-8% GDP growth for FY12. Inflation is expected to remain in the 9% plus zone till October 2011, peaking out in August-September as it completely reflects the fuel price hike undertaken on June 24. Global Growth outlook The Global economy is slowing as some of the positive effects of monetary and fiscal stimulus, implemented last year, are now fading. We think the current slowdown might be more structural in nature than due to temporary factors such as the Japanese Tsunami, Oil price increases etc. Given our conservative view on Global growth in H2 2011 we also think that there is a fair chance that commodity prices have peaked in the near term. growth slows enough to prompt Fed into QE3, we will revisit our views. On the EU periphery, Time has been bought. Greece will probably fade away from the headlines for the next 3 months till the next quarterly assessment by the official lenders. The bottom-line is that its easier to approve an austerity package than to implement it. Solvency remains an issue for Greece. On the risk-reward framework, we think investors have become overly pessimistic largely due to EU periphery concerns and weak economic data and so, we think risk assets (equities, commodities) will catch a tactical bounce in the next 1-2 weeks. Longer term, we think there is more downside potential to risk assets. Banking system liquidity The month of June closed with a deficit of INR 65,000 cr. We expect the banking system liquidity to be relatively comfortable in the coming month and a half. Post advance tax payment mid September, the deficit cash levels by September-end would touch the June-end levels of INR 60,000-65,000 cr. again. Expected RBI monetary Stance The RBIs policy action to curb inflationary pressures may turn less hawkish in the coming policies (next scheduled on July 26, 2011) as we may be approaching the fag end of the tightening cycle. We would expect a peak of 8% Repo rate (another 50bps of hike), the risk to this view being a sudden shark spike in crude prices. View on Government Bonds Government securities traded in the range of 8.20-8.40 in the month of Jun 2011, however supply concerns and expectations of an eventual increase in borrowings by the Govt. of India appear to have narrowed that band to 8.30-8.40 as of now. While expectation of a pause from RBI, uncertainties in Europe, and headwinds to global growth have capped the upside in yields as of now, consistent weekly supply of SLR securities will check any unbridled rally in GoI securities and may pose the risk of eventually pressurizing yields higher. In view of this, we will continue to trade tactically in this segment. All in all we see Government finances stressed and the fiscal deficit overshooting the targets by more than 40 bps, resulting in 40k-60k of extra borrowing in the second half. The fear of higher borrowings should keep pressure on the Gsec curve though the growth inflation framework turns benign for other rate curves. We feel the RBI would be doing OMOs in the coming quarters to infuse requisite liquidity in the system and that should keep a lid on Gsec yields. View on Corporate credit and bond markets We believe that the spread between GSecs and AAA corporate bonds have peaked for this cycle. There are firm signs of slowing investment activity in the country. Even currency with public, which is a good indicator for consumption demand and real estate activity, has been growing at a slower pace (the growth has fallen from 21% in Oct 2010 to 16% in May2011). All these indicate that credit will continue to slow down over the next many months, and that has significant influence on credit spreads. As economic activity slows, we believe that spreads between AAA and lower rated papers are expected to widen even though the nominal level of lower rated corporate papers may still come off. Further, with the advent of the base rate regime, many large and mid-sized corporate have started accessing the bond markets, to avail of funds at a lower cost. This has resulted in opening up new investment avenues especially in the manufacturing sector. View on short term rates We maintain our view of the short term rates having peaked at their March 2011 levels. The expectation of weaker credit off-take in the coming months has also meant reduced rollovers of CDs in the market and hence putting a check on the hardening of rates

03

Savings Solutions
What are Saving Solutions? Our Savings Solutions are aimed at preserving your money, providing you with liquidity and giving you superior tax-efficient returns compared to bank accounts and FDs. Who can benefit from Saving Solutions? This is an ideal solution for investors who have low - medium propensity for risk and high liquidity. These can be ideal for first time investors in mutual funds.

Regular Income Solutions


What are Regular Income Solutions? Our Regular Income Solutions aim to preserve your money and provide regular income. Who can benefit from Regular Income Solutions? This is an ideal solutions for investors who are interested in alternative modes of regular income, either in present of after retirement stage, and have low propensity for risk.

Wealth Creation Solutions


What are Wealth Creation Solutions? Our Wealth Creation Solutions aim to grow your money through equity investments and are available in a range of conservative to aggressive options. Who can benefit from Wealth Creation Solutions? These solutions can be ideal for investors who are planning for future expenses, like higher education of children, marriage, buying a home etc.These solutions are available in the range of aggressive to conservative options to suit the needs of the investor.

Tax Savings Solutions


What are Tax Savings Solutions? Our Tax Savings Solutions help to reduce your tax burden and at the same time, aim to grow your money through equity investments. Who can benefit from Tax Savings Solutions? Tax saving is important, especially when investors can save up to ` 30,900 in taxes! Section 80C of the Income Tax Act, 1961 provides options to save tax by reducing the taxable income by up to ` 1 lakh. But, wealth creation is also important. Isnt it? Thats why these solutions are ideal for investors who would like to create wealth along with tax saving.

Tax savings of ` 30,900 is calculated assuming qualifying amount of deduction is ` 1 lakh & investor falls in the top income tax slab of 30% & includes applicable cess. Investors are advised to consult their tax advisor in view of individual nature of tax benefits. The Financial Solution(s) stated above is ONLY for highlighting the many advantages perceived from investments in Mutual Funds but does not in any manner, indicate or imply, either the quality of any particular Scheme or guarantee any specific performance/returns.

04

Savings Solutions

What are Saving Solutions? Our Savings Solutions are aimed at preserving your money, providing you with liquidity and giving you superior tax-efficient returns compared to bank accounts and FDs.

Who can benefit from Saving Solutions? This is an ideal solution for investors who have low - medium propensity for risk and high liquidity. These can be ideal for first time investors in mutual funds.

Benefits of Savings Solutions: Make Inflation work in your favour: Inflation affects your returns from any investment including mutual funds. But, in case of savings solutions, you can use it to your advantage - through indexation - which can help you reduce the amount on which you have to pay tax. You can benefit from indexation, if investing for more than 1 year. Please consult your tax advisor on how to take advantage of indexation. Aim to preserve your money: These schemes generally invest in instruments like bonds of reputed Indian companies and securities (bonds) issued by the Government of India which are considered relatively safe. Aim to provide Liquidity: If you need to withdraw your money, all you have to do is submit a redemption slip and your money is normally credited to your bank account within one working day. You may also opt for an online redemption facility offered by many fund houses for added convenience. Tax-efficient returns: You can earn returns in the form of monthly / quarterly dividends which are completely tax-free in your hands. A dividend distribution tax of 14.1625% is applicable and is deducted by the fund house. There are various savings solutions available depending on the time period that you would like to invest for:a. 1 day to 3 months b. 3 to 6 months c. 6 months to 1 year d. 1 year +

The Financial Solution (Savings Solution) stated above is ONLY for highlighting the many advantages perceived from investments in Mutual Funds but does not in any manner, indicate or imply, either the quality of any particular Scheme or guarantee any specific performance/returns.

05

Birla Sun Life Cash Plus


What is it? A fund that provides the convenience of a savings account with the opportunity to earn higher post-tax returns.
Rated mfA1+ by + ICRA
Conservative Returns Low Risk

SAVINGS SOLUTIONS

1 day +

High Liquidity

As on June 30,2011

Fund Details
Mr. Prasad Dhonde & Ms. Sunaina Da Cunha Managing Fund Since: June 18, 2009 Total Experience: 11 years & 6 years Date of inception: June 16, 1997 Nature of the scheme: An Open-ended Liquid Scheme NAV of Plans / Options (`) Retail Plan Growth: 26.4378 Dividend: 16.3694 Institutional Plan Growth : 26.9411 Dividend : 10.8023 Weekly Dividend : 10.8218 Institutional Premium Plan Growth : 16.0348 Daily Dividend : 10.0195 Weekly Dividend : 10.0370 Fund Manager: Benchmark: CRISIL Liquid Fund Index

Rewards & Ratings for the Scheme

Value Research Rating*


Institutional Premium Plan
Debt Liquid - Institutional (96 Schemes), 18 months ended 30-Jun-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
10 8 6 4 2 0 8.43 8.38 8.35 7.72

Rating Profile
7.17

7.80

8.06

32.84%

Returns

15 days

Since Inception Birla Sun Life Cash Plus - Retail - Growth CRISIL Liquid Fund Index

1 Month

3 Months

3.13%

64.02%

AAA

Other

Cash & Current Assets

Quarterly Average AUM: ` 19776.19 Crores Load Structure (as % of NAV) Entry Load: Nil Exit Load: Nil Other Parameter Average Maturity: Modified Duration : Yield to Maturity : Mark to Market : Standard Deviation Retail Plan : Institutional Plan : Institutional Premium Plan :

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

0.19 Years 0.19 Years 9.00% 0.60% 0.60% 0.57%

Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

+The grading has been assigned by ICRA and indicates highest quality. The investment quality is similar to that of fixed income obligations of highest safety and with maturity corresponding upto 1 year. This grading should however, not be construed as an indication of the performance of the Mutual Fund scheme or of volatility in its returns.

Top Ten Holdings


Issuer
Canara Bank Vijaya Bank Housing Development Finance Corporation Ltd. UCO Bank Bank of Maharashtra

% to net Assets
5.82% 5.47% 4.91% 4.21% 4.19%

Rating
P1+ PR1+ AAA P1+ P1+

Issuer
Axis Bank Ltd. IndusInd bank Ltd. IDBI Bank Ltd. ING Vysya Bank Ltd. Allahabad Bank

% to net Assets
4.18% 3.53% 3.50% 3.14% 2.09%

Rating
P1+ P1+ A1+ P1+ P1+

06

Birla Sun Life Cash Manager


What is it? A fund that provides the convenience of a savings account with the opportunity to earn higher post-tax returns.
Rated AAAf by CRISIL#
Conservative Returns Low Risk

SAVINGS SOLUTIONS

1 day +

High Liquidity

As on June 30,2011

Fund Details
Mr. Prasad Dhonde & Ms. Sunaina Da Cunha Managing Fund Since: June 18, 2009 Total Experience: 11 years & 6 years Date of inception May 14, 1998 Retail Plan: November 27, 2001 Institutional Plan: September 27, 2004 Nature of the scheme: An Open-ended Income Scheme Fund Manager: NAV of Plans / Options (`) Retail Plan Growth: 24.3622 Daily Dividend: 10.0045 Weekly Dividend: 10.0103 Institutional Plan Growth: 16.7973 Daily Dividend: 10.0030 Weekly Dividend: 10.0106 Benchmark: CRISIL Short Term Bond Fund Index

Rewards & Ratings for the Scheme

CRISIL Mutual Fund Rank 2^^

Ultra Short-term Debt Schemes (39 Schemes), 1yr ended 31-Mar-11

CRISIL Mutual Fund Rank 2^^

Ultra Short-term Debt Schemes Institutional (32 Schemes), 1yr ended 31-Mar-11

(Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
10 8 6 7.32 5.59 7.19 7.06 6.89

Rating Profile
7.01 23.15%

6.37

Returns

4 2 0 1 Year 3 Years 5 Years Since Inception AAA 76.85% Cash & Current Assets

Birla Sun Life Cash Manager - Growth CRISIL Short term Bond Fund Index

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Quarterly Average AUM: ` 2705.28 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load: Nil Other Parameter Average Maturity: Modified Duration: Yield to Maturity: Mark to Market: Standard Deviation: Retail Plan: Institutional Plan:

0.25 Years 0.25 Years 9.05% 10% 0.56% 0.56%

Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer.

Top Ten Holdings


Issuer UCO Bank HDFC Bank Ltd. Vijaya Bank IndusInd Bank Ltd. Housing Development Finance Corp Ltd % to net Assets 10.08% 8.42% 7.58% 7.38% 6.81% Rating P1+ PR1+ PR1+ P1+ AAA Issuer Canara Bank Central Bank of India Punjab National Bank ICICI Bank Ltd. National Bank for Agri & Rural Devp % to net Assets 5.90% 5.88% 5.04% 4.94% 3.36% Rating P1+ PR1+ PR1+ A1+ P1+

07

Birla Sun Life Savings Fund


What is it? A fund that provides the convenience of a savings account with the opportunity to earn higher post-tax returns.
Rated AAAf by CRISIL#
Conservative Returns Low Risk

SAVINGS SOLUTIONS

1 day +

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception Retail Plan: Institutional Plan: Nature of the scheme: Mr. Maneesh Dangi June 18, 2009 10 years November 27, 2001 April 16, 2003 An Open-ended Short Term Income Scheme

Rewards & Ratings for the Scheme

Value Research Rating* Institutional Plan

Debt: Ultra Short Term (130 Schemes), 18 months ended 30-Jun-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

NAV of Plans / Options (`) Retail Plan Growth: 18.5906 Daily Dividend: 10.0068 Weekly Dividend: 10.0214 Institutional Plan Growth: 19.0816 Daily Dividend: 10.0068 Weekly Dividend: 10.0223 Benchmark: CRISIL Short-Term Bond Fund Index

Investment Performance
10 8 6 7.40 5.59 6.58 7.19 7.06 7.06 6.68 6.90%

Rating Profile
22.77% 0.65%

Returns

4 2 0 1 Year Since Inception Birla Sun Life Savings Fund - Retail - Growth CRISIL Short Term Bond Fund Index 3 Years 5 Years 69.68%

Sovereign

AAA

AA

Cash & Current Assets

Quarterly Average AUM: ` 6097.11 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load: Nil Other Parameter Average Maturity: Modified Duration: Yield to Maturity: Mark to Market: Standard Deviation Retail Plan: Institutional Plan:

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

0.44 Years 0.41 Years 9.10% 20% 0.58% 0.56%

Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

Top Ten Holdings


Issuer
UCO Bank ICICI Bank Ltd. Reliance Ports & Terminals Ltd. Reliance Capital Ltd. Andhra Bank

% to net Assets
14.07% 8.54% 5.42% 4.84% 4.47%

Rating
P1+ A1+ AAA AAA PR1+

Issuer
HDFC Bank Ltd. Fullerton India Credit Company Ltd. Tata Capital Ltd. LIC Housing Finance Ltd. Yes Bank Ltd.

% to net Assets
3.83% 3.32% 3.21% 3.04% 2.93%

Rating
PR1+ A1+ CARE AA+(SO) AAA P1+

08

Birla Sun Life Ultra Short Term Fund


What is it? A fund that provides the convenience of parking your savings with an opportunity to earn higher post-tax returns.
Rated AAAf by CRISIL#
Conservative Returns Low-Medium Risk

SAVINGS SOLUTIONS

1 month + High Liquidity As on June 30,2011

Fund Details
Mr. Kaustubh Gupta & Mr. Lokesh Mallya Managing Fund Since : September 29, 2009 Total Experience : 5 years & 4 years Date of inception : April 19, 2002 Nature of the scheme : An Open-ended Short Term Income Scheme NAV of Plans / Options (`) Retail Plan Growth : 18.0873 Daily Dividend : 10.0055 Fortnightly Dividend : 10.3654 Institutional Plan Growth : 11.9516 Daily Dividend : 10.0055 Weekly Dividend : 10.1767 Fortnightly Dividend : 10.2790 Fund Manager : Benchmark : CRISIL Short-Term Bond Fund Index

Rewards & Ratings for the Scheme

Value Research Rating*

Institutional Plan

Ultra Short Term Debt Schemes- Ultra Short Term Debt Schemes-Inst (32 Schemes), 1yr ended 31-Mar 11 Retail (39 Schemes), 1yr ended 31-Mar-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Debt:Ultra Short Term Schemes (130 Schemes), 18 months ended 30-Jun-11

CRISIL Mutual Fund Rank 1^^

Retail Plan -Growth

CRISIL Mutual Fund Rank 1^^ Institutional PlanGrowth

Investment Performance
10 8 6 7.48 5.59 7.48 7.06 6.65 16.22% 6.19

Rating Profile

6.55 7.19

Returns

4 2 0 1 Year 3 Years 5 Years Since Inception AAA 83.78% Cash & Current Assets

Birla Sun Life Ultra Short Term Fund -Retail- Growth CRISIL Short Term Bond Fund Index

Quarterly Average AUM: ` 1194.75 Crores Load Structure (as % of NAV) Entry Load : Nil Exit Load** : For redemption/switchout of units within 15 days from the date of allotment: 0.25% of applicableNAV. **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Average Maturity : 0.28 Years Modified Duration: 0.26 Years Yield to Maturity : 8.81% Mark to Market : 15% Standard Deviation 0.58% Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Top Holdings
Issuer Canara Bank Vijaya Bank The Jammu & Kashmir Bank Ltd. HDFC Bank Ltd. Andhra Bank % to net Assets 7.44% 7.43% 7.42% 7.42% 7.42% Rating P1+ PR1+ P1+ PR1+ PR1+ Issuer IDBI Bank Ltd. Dena Bank ICICI Bank Ltd. Karur Vysya Bank Ltd. UCO Bank % to net Assets 7.42% 7.25% 7.23% 5.15% 4.97% Rating A1+ P1+ A1+ A1+ P1+

09

Birla Sun Life Dynamic Bond Fund


What is it?
A dynamic income solution that aims to generate returns with active management in bonds of quality companies to capture positive price movements and minimize the impact of adverse price movements.
Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception Nature of the scheme: Mr. Maneesh Dangi June 18, 2009 10 years September 27, 2004 An Open-ended Income Scheme

Rated AAAf by CRISIL#


Conservative Returns Low-Medium Risk

SAVINGS SOLUTIONS

9 month + High Liquidity As on June 30,2011

Rewards & Ratings for the Scheme

5-Star Fund by ICRA**

Open Ended Debt Short Term (18 Schemes), 3 years period ended 31-Dec-10

Value Research Rating* Retail Plan


Debt - Income (57 Schemes), 18 months ended 30-Jun-11

NAV of Plans / Options (`) Growth: 16.7344 Quarterly Dividend: 11.5246 Monthly Dividend: 10.5269 Benchmark: CRISIL Composite Bond Fund Index

(Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
10 8 6 6.32 4.58 8.84 6.78 8.94 5.99 7.91 5.33

Rating Profile
4.93% 7.62%

Returns

Quarterly Average AUM: ` 1872.18 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load**: For redemption/switchout of units within 180 days from the date of allotment: 0.50% of applicable NAV. **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Average Maturity Modified Duration: Yield to Maturity: Mark to Market: Standard Deviation:

4 2 0 Since Inception Birla Sun Life Dynamic Bond Fund - Retail - Growth CRISIL Composite Bond Fund Index 1 Year 3 Years 5 Years 26.49% 60.96%

AAA

AA

Unrated

Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

2.00 Years 1.95 Years 10.00% 74% 2.78%

Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

Top Ten Holdings


Issuer
Reliance Utilities & Power Private Ltd. Power Finance Corporation Ltd. Aditya Birla Nuvo Ltd. Tata Capital Ltd. LIC Housing Finance Ltd.

% to net Assets
15.15% 6.52% 6.48% 6.35% 5.67%

Rating
AAA(SO) AAA LAA+ CARE AA+ AAA

Issuer
Axis Bank Ltd. State Bank of India RHC Holding Private Ltd. National Bank for Agriculture & Rural Development Housing Development Finance Corporation Ltd.

% to net Assets
5.41% 5.07% 4.93% 4.75% 4.46%

Rating
P1+ AAA Unrated P1+ AAA

10

Birla Sun Life Medium Term Plan


What is it?
An income solution that aims to optimize returns in medium term by investing with portfolio duration between 1 year to 5 years and using flexibility to change duration based on prevailing interest rate environment.
Rated AAAf by CRISIL#
Conservative Returns Low-Medium Risk

SAVINGS SOLUTIONS

3 month + High Liquidity As on June 30,2011

Fund Details
Mr. Maneesh Dangi & Mr. Kaustubh Gupta Managing Fund Since: June 25, 2009 Total Experience: 10 years & 5 years Date of inception March 25, 2009 Nature of the scheme: An Open-ended Income Scheme NAV of Plans / Options (`) Retail Plan Growth : 11.5911 Weekly Dividend : 10.0306 Fortnightly Dividend : 10.2007 Monthly Dividend : 10.2055 Institutional Plan Growth : 11.2490 Weekly Dividend : 10.0420 Fortnightly Dividend : 10.2023 Monthly Dividend : 10.1626 Fund Manager: Benchmark: CRISIL Short Term Bond Fund Index

Rewards & Ratings for the Scheme

Value Research Rating*


Debt: Income (57 Schemes), 18 months & 3 years periods ended 30-Jun-11

Value Research Rating*

Retail Plan

Institutional Plan

Debt: Income (57 Schemes), 18 months & 3 years periods ended 30-Jun-11

(Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
10 8 6 7.89 5.59

Rating Profile
6.53% 6.73 5.69 11.61%

Returns

4 2 0 1 Year Since Inception AAA AA Birla Sun Life Medium Term Plan-Retail-Growth CRISIL Short Term Bond Fund Index 81.86% Cash & Current Assets

Quarterly Average AUM: ` 1491.88 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load**: 0.25% if redeemed / switched out within 90 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment Other Parameter Average Maturity: 1.56 Years Modified Duration: 1.55 Years Yield to Maturity: 8.96% Mark to Market: 60% Standard Deviation: Institutional Plan 1.92% Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer.

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Top Ten Holdings


Issuer Power Finance Corporation Ltd. Andhra Bank IndusInd Bank Ltd. Mundra Port & Special Economic Zone Ltd. Kotak Mahindra Bank Ltd. % to net Assets 13.69% 13.56% 13.23% 9.73% 9.33% Rating AAA PR1+ P1+ LAA P1+ Issuer LIC Housing Finance Ltd. Federal Bank Ltd. Dena Bank Reliance Industries Ltd. Reliance Utilities & Power Private Ltd. % to net Assets 8.09% 7.58% 5.68% 5.62% 3.06% Rating AAA P1+ P1+ AAA AAA(SO)

11

Birla Sun Life Income Plus


What is it? A fund that invests in a combination of bonds and Government securities of varying maturities from time to time to optimize returns.
Rated AAAf by CRISIL#
Moderate Returns Medium Risk

SAVINGS SOLUTIONS

1 yr +

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception Nature of the scheme: Mr. Prasad Dhonde Jan 11, 2010 11 years October 21, 1995 An Open-ended Income Scheme

Rewards & Ratings for the Scheme

CRISIL Mutual Fund Rank 2^^


Consistent CPR PerformerDebt (14 Schemes), 5 years ended 31-Mar-11

CRISIL Mutual Fund Rank 2^^


Income Schemes
(26 Schemes), 2 years ended 31-Mar-11

NAV of Plans / Options (`) Growth : 44.6571 Quarterly Dividend : 11.9674 Benchmark: CRISIL Composite Bond Fund Index

(Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
12 10 8 6 4 2 0 8.90 6.78 5.07 4.58 8.79 5.99 10.00 14.24%

Rating Profile
6.15% 0.82%

Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load**: 0.25% if redeemed / switched out within 7 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment Other Parameter Average Maturity: 5.34 Years Modified Duration: 5.31 Years Yield to Maturity: 9.44% Mark to Market: 90% Standard Deviation 10.42%

Returns

Quarterly Average AUM: ` 328.03 Crores

1 Year

3 Years

5 Years

Since Inception Sovereign AAA AA

78.79%

Birla Sun Life Income Plus - Growth CRISIL Composite Bond Fund Index

Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer.

Top Ten Holdings


Issuer
Housing Development Finance Corporation Ltd. IDBI Bank Ltd. Export-Import Bank of India State Bank of India Indian Railway Finance Corporation Ltd.

% to net Assets
16.34% 14.24% 11.31% 11.21% 11.04%

Rating
AAA AA+ AAA AAA AAA

Issuer
Power Finance Corporation Ltd. LIC Housing Finance Ltd. Reliance Gas Transpotation Infrastructure Ltd State Bank of Hyderabad ICICI Bank Ltd.

% to net Assets
10.92% 9.09% 3.89% 3.49% 1.13%

Rating
AAA AAA AAA A1+ AAA

12

Birla Sun Life Income Fund


What is it? A moderate income fund that invests in a combination of Government securities & bonds of varying maturities which offer superior levels of yield at lower levels of risks.
Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception Nature of the scheme: Mr. Prasad Dhonde July 01,2011 11 years March 3, 1997 An Open-ended Income Scheme

Rated AAAf by CRISIL#


Moderate Returns Medium Risk

SAVINGS SOLUTIONS

1 yr +

High Liquidity

As on June 30,2011

Rewards & Ratings for the Scheme

CRISIL Mutual Fund Rank 2^^

Consistent CPR Performer-Debt (14 Schemes), 5 years ended 31-Mar-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

NAV of Plans / Options (`) Growth : 36.6428 Quarterly Dividend : 11.3577 Benchmark: CRISIL Composite Bond Fund Index

Investment Performance
10 8 6 6.14 4.58 7.41 8.50 6.78 5.99 9.48

Rating Profile
6.02%

Returns

Quarterly Average AUM: ` 449.28 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load**: 0.50% if redeemed / switched out within 90 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Average Maturity : 0.53 Years Modified Duration: 0.50 Years Yield to Maturity : 8.70% Mark to Market : 15% Standard Deviation: 9.97%

4 2 0 1 Year 3 Years 5 Years Since Inception AAA 93.98% Cash & Current Assets

Birla Sun Life Income Fund - Growth CRISIL Composite Bond Fund Index

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Note: Standard Deviation & Sharpe Ratio are calculatedon Annualised basis using 3 year history of monthly returns, source: MFI Explorer..

Top Ten Holdings


Issuer
Bank of India Oriental Bank of Commerce Housing Development Finance Corporation Ltd. State Bank of Mysore Andhra Bank

% to net Assets
19.86% 14.91% 10.13% 9.97% 9.92%

Rating
P1+ P1+ AAA A1+ PR1+

Issuer
Bank of Baroda National Bank for Agriculture & Rural Development State Bank of Hyderabad Cash & Current Assets

% to net Assets
9.74% 9.74% 9.72% 6.02%

Rating
A1+ P1+ A1+

13

Birla Sun Life Floating Rate Fund - Long Term Plan


What is it? A fund that aims to generate income by investing substantially into floating rate debt/money market instruments.
Conservative Returns Low Risk

SAVINGS SOLUTIONS

1 month +

High Liquidity

As on June 30,2011

Fund Details
Mr. Prasad Dhonde & Ms. Sunaina Da Cunha Managing Fund Since: June 18, 2009 Total Experience: 11 years & 6 years Date of inception June 05, 2003 Nature of the scheme: An Open-ended Income Scheme Fund Manager: NAV of Plans / Options (`) Retail Plan Growth: 17.2120 Weekly Dividend: 10.0135 Institutional Plan Growth: 11.8388 Daily Dividend: 10.0086 Weekly Dividend: 10.0135 Benchmark: CRISIL Liquid Fund Index

Rewards & Ratings for the Scheme

Value Research Rating* Retail Plan

Debt - Ultra Short Term (130 Schemes), 18 months ended 30-Jun-11

Value Research Rating* Institutional Plan

Debt - Ultra Short Term (130 Schemes), 18 months ended 30-Jun-11

CRISIL Mutual Fund Rank 2^^

Ultra Short-term Debt funds (Less than ` 1 million) (39 Schemes), 1yr ended 31-Mar-11

CRISIL Mutual Fund Rank 1^^ Institutional Plan- Growth

Ultra Short-term Debt funds Institutional (1 million - 50 million) (32 Schemes), 1yr ended 31-Mar-11

(Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
10 8 6 7.67 7.18 7.82 6.27 8.04 6.58 6.96 5.81

Rating Profile
4.23%

Returns

Quarterly Average AUM: ` 305.54 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load**: 0.25% if redeemed / switched out within 30 days from the date of allotment **Exit load is Nil for units issued in Bonus & Divi dend ReInvestment. Other Parameter Average Maturity: Modified Duration: Yield to Maturity: Mark to Market: Standard Deviation:

4 2 0 Since Inception Birla Sun Life Floating Rate Fund - Long Term Plan - Growth CRISIL Liquid Fund Index 1 Year 3 Years 5 Years 95.77% AAA Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

0.23 Years 0.23 Years 9.43% 0% 0.43%

Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer.

Top Ten Holdings


Issuer Vijaya Bank South Indian Bank Punjab & Sind Bank Indian Bank Dhanlaxmi Bank Ltd. % to net Assets 11.16% 8.38% 8.22% 7.82% 7.82% Rating PR1+ PR1+ A1+ F1+ PR1+ Issuer Andhra Bank HDFC Bank Ltd. Axis Bank Ltd. Kotak Mahindra Bank Ltd. The Jammu & Kashmir Bank Ltd. % to net Assets 7.80% 7.80% 7.27% 7.26% 7.24% Rating PR1+ PR1+ P1+ P1+ P1+

14

Birla Sun Life Floating Rate Fund - Short Term Plan


What is it? A fund that provides the convenience of parking your savings with an opportunity to earn higher post-tax returns.
Rated mfAAA by + ICRA
Conservative Returns Low-Medium Risk

SAVINGS SOLUTIONS

1 day +

High Liquidity

As on June 30,2011

Fund Details
Mr. Prasad Dhonde & Ms. Sunaina Da Cunha Managing Fund Since : June 18, 2009 Total Experience : 11 years & 6 years Date of inception : June 05, 2003 Nature of the scheme : An Open-ended Income Scheme NAV of Plans / Options (`) Retail Plan Growth : 16.4891 Dividend : 10.3898 Daily Dividend : 10.0015 Institutional Plan Growth : 13.2877 Daily Dividend : 10.0020 Weekly Dividend : 10.0224 Fund Manager : Benchmark : CRISIL Liquid Fund Index

Rewards & Ratings for the Scheme

Value Research Rating*


Debt - Liquid (96 Schemes), 18 months ended 30-Jun-11

Debt - Liquid (96 Schemes), 18 months ended 30-Jun-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Value Research Rating* Institutional Plan

Investment Performance
10 8 6 4 2 0 7.53 7.18 6.70 7.12 6.57 6.39

Rating Profile
10.11% 5.81

6.27

Returns

15 Days 1 Month 3 Months Since Inception Birla Sun Life Floating Rate Fund - Short Term Plan -RetailGrowth CRISIL Liquid Fund Index

89.89% AAA Cash & Current Assets

Quarterly Average AUM: ` 1048.45 Crores Load Structure (as % of NAV) Entry Load : Nil Exit Load : Nil Other Parameter Average Maturity : Modified Duration: Yield to Maturity : Mark to Market : Standard Deviation:

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

0.21 Years 0.21Years 8.87% 0% 0.55%

Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

+The grading has been assigned by ICRA and indicates highest quality. The investment quality is similar to that of fixed income obligations of highest safety and with maturity corresponding upto 1 year. This grading should however, not be construed as an indication of the performance of the Mutual Fund scheme or of volatility in its returns.

Top Ten Holdings


Issuer ING Vysya Bank Ltd. Karur Vysya Bank Ltd. The Jammu & Kashmir Bank Ltd. HDFC Bank Ltd. IDBI Bank Ltd. % to net Assets 10.86% 9.32% 9.31% 9.31% 9.30% Rating P1+ A1+ P1+ PR1+ A1+ Issuer UCO Bank Andhra Bank Federal Bank Ltd. Canara Bank Vijaya Bank % to net Assets 9.29% 8.57% 6.84% 6.25% 3.73% Rating P1+ PR1+ P1+ P1+ PR1+

15

Birla Sun Life Gilt Plus


What is it? A fund that aims to generate reasonable returns by investing exclusively in Government Securities
Moderate Returns Medium Risk

SAVINGS SOLUTIONS

1 yr +

High Liquidity

As on June 30,2011

Fund Details
Fund Manager : Managing Fund Since : Total Experience : Date of inception : Nature of the scheme : Mr. Prasad Dhonde July 01, 2011 11 years October 12, 1999 An Open-ended Government Securities Scheme

Rewards & Ratings for the Scheme

Value Research Rating*


Liquid Plan
Debt: Gilt Short Term (10 Schemes), 18 months & 3 years periods ended 30-Jun-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

NAV of Plans / Options (`) Liquid Plan Growth : Dividend: Annual Dividend Option : PF Plan Growth : Dividend: Regular Plan Growth : Dividend: Benchmark : Liquid Plan : PF Plan : Regular Plan :

22.7719 10.4320 10.3091 25.2994 10.2857 32.3662 12.1241 I-Sec SI-BEX I-Sec LI-BEX I-Sec LI-BEX

Investment Performance - Liquid Plan


10.00 8.00 6.18 4.25 5.00 6.00 4.00 2.00 0.00 1 Year 3 Years 5 Years Since Inception I-Sec Si-BEX* 7.99 5.66 7.49 7.27

Rating Profile

Returns

Birla Sun Life Gilt Plus Liquid Plan - Growth

100.00 % Cash & Current Assets

Quarterly Average AUM: Liquid Plan : ` 11.75 Crores PF Plan : ` 18.30 Crores Regular Plan : ` 95.36 Crores Load Structure (as % of NAV) (Incl for SIP) Liquid Plan, Regular Plan & PF Plan - Quarterly / Annual Dividend Entry Load : Nil Exit Load : Nil PF Plan - Growth Entry Load : Nil Exit Load** : 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Average Maturity : Liquid Plan : PF Plan : 0.19Years Regular Plan: 0.16 Years Modified Duration : Liquid Plan : PF Plan : 0.17 Years Regular Plan: 0.13 Years Yield to Maturity : Liquid Plan : 6.57% PF Plan : 7.31% Regular Plan: 8.03% Mark to Market : Liquid Plan : PF Plan : Regular Plan: Standard Deviation: Liquid Plan : PF Plan : Regular Plan: 0% 0% 0% 1.36% 11.08% 10.04%

Investment Performance - PF Plan


14.00 12.00 10.00 8.00 6.00 4.00 2.00 0.00 10.56 8.66 4.59 5.40 4.59 5.04 8.24 14.39%

Rating Profile

Returns

1 Year

3 Years

5 Years

Since Inception I-Sec Li-BEX* Sovereign

85.61%

Birla Sun Life Gilt Plus PF Plan - Growth

Cash & Current Assets

Investment Performance - Regular Plan


14.00 12.00 10.00 8.00 6.00 4.00 2.00 0.00 10.56 7.40 4.55 5.40 8.07 8.66 10.54 21.06%

Rating Profile

Returns

1 Year

3 Years

5 Years

Since Inception Sovereign

78.94%

Birla Sun Life Gilt Plus Regular Plan - Growth I-Sec Li-BEX*

Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Top Holdings - Regular Plan


Issuer 91 Days TBills 09 Sep 11 Cash & Current Assets % to net Assets 78.94% 21.06% Rating Sovereign

Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

Top Holdings- Liquid Plan


Issuer
Cash & Current Assets

Top Holdings - PF Plan


% to net Assets
100.00%

Rating

Issuer 91 Days TBills 16 Sept 11 Cash & Current Assets

% to net Assets 85.61% 14.39%

Rating Sovereign

16

Birla Sun Life Government Securities Fund


What is it? A fund that aims to generate reasonable returns by investing exclusively in Government Securities.
Moderate Returns Medium Risk

SAVINGS SOLUTIONS

1 yr +

High Liquidity

As on June 30,2011

Fund Details
Fund Manager : Mr. Maneesh Dangi Managing Fund Since : June 18, 2009 Total Experience : 10 years Date of inception : October 28, 1999 Nature of the scheme : An Open-ended Gilt Scheme NAV of Plans / Options (`) Long Term Plan Growth : 28.7366 Half Yearly Dividend : 11.3827 Short Term Plan Retail Plan Growth : 19.3893 Daily Dividend : 10.0031 Institutional Plan Daily Dividend : 10.0000 Benchmark : Short Term Plan : I-Sec SI-BEX Long Term Plan : I-Sec LI-BEX Quarterly Average AUM: Short Term Plan : ` 6.43 Crores Long Term Plan : ` 451.68 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load : Nil Exit Load : Long Term Plan : Nil Short Term Plan : Nil Other Parameter Average Maturity : Long Term Plan: 0.45 Years Short Term Plan: Modified Duration: Long Term Plan: 0.44 Years Short Term Plan: Yield to Maturity : Long Term Plan: 6.57% Short Term Plan: 6.57% Mark to Market : Long Term Plan: 4% Short Term Plan: 0% Standard Deviation Long Term Plan: 6.06% Short Term Plan: 0.98% Note: Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

Rewards & Ratings for the Scheme

7-Star Fund by ICRA** Long Term Plan

Open Ended Gilt (32 Schemes), 1 year period ended 31-Dec-10

Value Research Rating* Long Term Plan

Debt Gilt Medium & Long Term (32 Schemes), 18 months & 3 years period ended 30-Jun-11

CRISIL Mutual Fund Rank 1^^

Gilt Schemes (19 Schemes), 1yr ended 31-Mar-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance - Long Term Plan


15 12.82 10.56 4.64 5.40 8.48 8.66 9.46

Rating Profile
10.45%

Returns

10 5 0

1 Year

3 Years

5 Years

Since Inception 89.55% Sovereign Cash & Current Assets

Birla Sun Life Goverment Securities Fund - Long Term Plan - Growth I-Sec Li-BEX*

Investment Performance - Short Term Plan


10 8 6 4 2 0 7.99 5.33 4.25 4.91 5.14 7.49 5.83

Rating Profile

Returns

Since Inception Birla Sun Life Government Securities Fund - Short Term Plan - Growth I-Sec Si-BEX*

1 Year

3 Years

5 Years

100.00 % Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Top Holdings Long Term Plan


Issuer
91 Days TBills 29 Sep 11 91 Days TBills 16 Sept 11 91 Days TBills 23Sept11 7.83% GOI 11 Apr2018 Cash & Current Assets

Top Holdings Short Term Plan


% to net Assets
60.15% 20.03% 5.88% 3.49% 10.45%

Rating
Sovereign Sovereign Sovereign Sovereign

Issuer Cash & Current Assets

% to net Assets 100.00%

Rating

17

Birla Sun Life Enhanced Arbitrage Fund


What is it?
A fund that aims to generate income by investing in equity and equity related instruments and take advantage of the price differentials or mis-pricing prevailing in a stock or index.
SAVINGS SOLUTIONS

Conservative Returns

Low-Medium Risk

1 yr +

High Liquidity

As on June 30,2011

Fund Details
Fund Manager : Mr. Hemang Dagli Managing Fund Since : Since Inception Total Experience : 12 years Date of inception : July 24, 2009 Nature of the scheme : A open-ended Equity Scheme NAV of Plans / Options (`) Retail Plan Growth : 11.0657 Dividend : 10.8064 Institutional Plan Growth : 0.0000 Dividend : 0.0000 Benchmark : CRISIL Liquid Fund Index

Investment Performance
10 8 7.29 7.18 5.37 5.33

Returns

6 4 2 0

1 Year Since Inception Birla Sun Life Enhanced Arbitrage Retail-Growth CRISIL Liquid Fund Index

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 2.41 Crores

Load Structure (as % of NAV) (Incl. for SIP) Entry Load : Nil Exit Load** : For Redemption / Switch-out of units before 90 days from the date of allotment: 0.75%. For Redemption / Switch-out of units on or after 90 days but before 180 days from the date of allotment: 0.50%. For Redemption/ Switch-out of units on or after 180 days from the date of allotment: Nil **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Top Ten Holdings


Issuer Pantaloon Retail (India) Ltd. Bank of Baroda Shipping Corporation of India Ltd. IVRCL Ltd. Cairn India Ltd. % to net Assets 10.18% 9.06% 8.50% 8.13% 7.76% Issuer Reliance Industries Ltd. India Infoline Ltd. Orchid Chemicals & Pharmaceuticals Ltd. Lanco Infratech Ltd. Jindal Saw Ltd. % to net Assets 7.45% 7.32% 6.76% 4.68% 1.31%

18

Birla Sun Life Capital Protection Oriented Fund - Series 1


What is it?
A Fund that invest in high quality fixed income securities maturing in line with tenure of the scheme and seeking capital appreciation by investing a part of portfolio in equity and equity related investments.
SAVINGS SOLUTIONS

Moderate Returns

Low Risk

Low Liquidity

As on June 30,2011

Fund Details
Mr. Satyabrata Mohanty Since Inception 12 years Mar 29, 2010 A Close ended Capital Protection Oriented Scheme Tenure: 27 mths from date of allotment NAV of Plans / Options (`) Growth : 10.6253 Fund Manager: Managing Fund Since: Total Experience: Date of inception Nature of the scheme: Benchmark: CRISIL MIP Blended Index

Investment Performance
10 3.94 5.03 4.95 5.32 9.13%

Rating Profile
5.24%

Returns

0 1 Year Since Inception 85.62% AAA Other Cash & Current Assets Birla Sun Life Capital Protection Oriented Fund - Series 1Growth CRISIL MIP Blended Index

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 674.78 Crores

Load Structure (as % of NAV) Entry Load: Nil Exit Load: Nil No redemption/ repurchase of units shall be allowed prior to the maturity of the scheme. Investors wishing to exit may do so through stock exchange mode.

The scheme offered is oriented towards protection of capital and not with guaranteed returns. The orientation towards protection of the capital originates from the portfolio structure of the scheme and not from any bank guarantee, insurance cover etc.

Top Ten Holdings


Issuer
Housing Development Finance Corporation Ltd. LIC Housing Finance Ltd. Reliance Ports & Terminals Ltd. Tata Sons Ltd. Power Finance Corporation Ltd.

% to net Assets
14.84% 13.57% 13.14% 12.93% 11.83%

Rating
AAA AAA AAA AAA AAA

Issuer Rural Electrification Corporation Ltd. ICICI Securities Primary Dealership Ltd. Andhra Bank Tata Consultancy Services Ltd. IndusInd Bank Ltd.

% to net Assets 10.07% 7.22% 2.03% 0.52% 0.50%

Rating AAA AAA PR1+

19

Birla Sun Life Capital Protection Oriented Fund - Series 2


What is it?
A fund that invest in high quality fixed income securities maturing in line with tenure of the scheme and seeking capital appreciation by investing a part of portfolio in equity and equity related.
SAVINGS SOLUTIONS

Moderate Returns

Low Risk

Low Liquidity

As on June 30,2011

Fund Details
Mr. Satyabrata Mohanty Since Inception 12 years Jun 10, 2010 A Close ended Capital Protection Oriented Scheme Tenure: 36 mths from date of allotment NAV of Plans / Options (`) Growth : 10.2075 Fund Manager: Managing Fund Since: Total Experience: Date of inception Nature of the scheme:

Investment Performance
10 8 6 5.03 1.62 1.92 5.71 11.78%

Rating Profile
7.09%

Returns

4 2 0

1 Year

Since Inception

17.52%

Birla Sun Life Capital Protection Oriented Fund - Series 2Growth CRISIL MIP Blended Index AAA AA+ Other

63.61%

Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Benchmark:

CRISIL MIP Blended Index

Quarterly Average AUM: ` 380.52 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load: Nil No redemption/ repurchase of units shall be allowed prior to the maturity of the scheme. Investors wishing to exit may do so through stock exchange mode.

The scheme offered is oriented towards protection of capital and not with guaranteed returns. The orientation towards protection of the capital originates from the portfolio structure of the scheme and not from any bank guarantee, insurance cover etc.

Top Ten Holdings


Issuer
Small Industries Development Bank of India LIC Housing Finance Ltd. Infrastructure Development Finance Company Ltd. Tata Sons Ltd. National Bank for Agriculture & Rural Development

% to net Assets
18.87% 18.31% 17.52% 13.88% 12.55%

Rating
AAA AAA AA+ AAA AAA

Issuer
Tata Consultancy Services Ltd. Axis Bank Ltd. Infosys Ltd. HDFC Bank Ltd. Cummins India Ltd.

% to net Assets
0.65% 0.60% 0.57% 0.52% 0.44%

Rating

20

Regular Income Solutions

What are Regular Income Solutions? Our Regular Income Solutions aim to preserve your money and provide regular income.

Who can benefit from Regular Income Solutions? This is an ideal solutions for investors who are interested in alternative modes of regular income, either in present of after retirement stage, and have low propensity for risk.

Benefits of Regular Income Solutions: They aim to preserve your money & provide regular income: These schemes generally invest in instruments like bonds of reputed Indian companies and securities (bonds) issued by the Government of India which are considered relatively safe in order to generate regular income for you. They aim to fight Inflation: A small part is invested in equity i.e. stocks of Indian companies to help you stay ahead of inflation. Tax-efficient Returns: You may opt for a monthly dividend option where, in addition to the growth of your invested amount, a portion of the same comes to you as monthly income which is given in the form of dividends. These dividends are completely tax-free in your hands! A dividend distribution tax of 14.1625% is applicable and is deducted by the fund house.

Wherever mentioned, Regular Income / Second Income / Monthly Dividend is not assured and is subject to availability of distributable surplus. The Financial Solution (Regular Income Solution) stated above is ONLY for highlighting the many advantages perceived from investments in Mutual Funds but does not in any manner, indicate or imply, either the quality of any particular Scheme or guarantee any specific performance/returns. Investors are requested to consult their tax advisor before investing for individual nature of tax benefit

21

Birla Sun Life Monthly Income


What is it? A fund that seeks to provide you regular income with an opportunity to grow your money through fixed income investments and a limited exposure to the equity markets.
Fund Details
Mr. Satyabrata Mohanty & Mr. Nishit Dholakia Managing Fund Since: June 18, 2009 Total Experience : 12 years & 10 years Date of inception : July 14, 1999 Nature of the scheme : An Open-ended Income Scheme Fund Manager: NAV of Plans / Options (`) Growth : 37.1686 Monthly Dividend : 11.3463 Quarterly Dividend : 11.9744 Benchmark : CRISIL MIP Blended Index

(An open-ended scheme. Monthly income is not assured and is subject to availability of distributable surplus.)

REGULAR INCOME SOLUTIONS

Moderate Returns

Medium Risk

1 yr +

High Liquidity

As on June 30,2011

Rewards & Ratings for the Scheme

Value Research Rating* CRISIL Mutual Fund Hybrid: Debt - oriented Rank 1^^
Conservative (42 Schemes), 18 months ended 30-Jun-11

MIP Conservative Scheme (10 Schemes), 2 years ended 31-Mar-11

(Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
20 15 11.18 6.61 8.20 5.03 9.77 11.59 7.56 11.31%

Rating Profile
1.95%

Returns

10 5 0

Quarterly Average AUM: ` 651.95 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load : Nil Exit Load** : 1.00% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Average Maturity : Modified Duration: Yield to Maturity : (for Debt Component) Mark to Market : Standard Deviation : Sharpe Ratio## : Beta:

1 Year

Since Inception Birla Sun Life Monthly Income - Growth CRISIL MIP Blended Index

3 Years

5 Years

11.87% AAA AA Other

74.87% Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Systematic Investment Plan (SIP)


1.98 Years 1.96 Years 9.15% 75% 6.77% 0.44 1.06
SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Monthly Income.

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 144000 60000 36000 12000 CRISIL MIP Blended Index 71515 40184 12279

Returns (%)*
CRISIL MIP Blended Index 6.97 7.30 4.37

Birla Sun Life Monthly Income


270559 75629 41649 12382

Birla Sun Life Monthly Income


10.09 9.21 9.73 6.00

Note: Standard Deviation & Sharpe Ratio are calculated on Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ##Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011))

Date of First Installment : March 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. When benchmark returns are not available, they have not been shown. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
Bank of India Sundaram Finance Ltd. LIC Housing Finance Ltd. Oriental Bank of Commerce Power Finance Corporation Ltd.

% to net Assets
7.66% 7.65% 7.62% 7.52% 6.93%

Rating
P1+ LAA+ AAA P1+ AAA

Issuer
LIC Housing Finance Ltd. Reliance Ports & Terminals Ltd. Andhra Bank Housing Development Finance Corporation Ltd. Infrastructure Development Finance Corporation Ltd.

% to net Assets
5.48% 4.66% 4.51% 4.22% 3.89%

Rating
AAA AAA PR1+ AAA AAA

22

Birla Sun Life MIP

(An open-ended scheme. Monthly income is not assured and is subject to availability of distributable surplus.) What is it? A fund that seeks to provide you regular income with an opportunity to grow your money through fixed income investments and a limited exposure to the equity markets.
Fund Details
Mr. Satyabrata Mohanty & Mr. Nishit Dholakia Managing Fund Since: June 18, 2009 Total Experience: 12 years & 10 years Date of inception: November 20, 2000 Nature of the scheme: An Open-ended Income Scheme Fund Manager: NAV of Plans / Options (`) Monthly Growth/ Payment: 26.8620 Monthly Dividend: 11.3090

REGULAR INCOME SOLUTIONS

Moderate Returns

Medium Risk

1 yr +

High Liquidity

As on June 30,2011

Rewards & Ratings for the Scheme

CRISIL Mutual Fund Rank 2^^

MIP - Conservative Scheme (10 Schemes), 1yr ended 31-Mar-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
20 15 10.34 8.20 5.03 9.76 7.56 12.30% 16.96% 6.14 8.62

Rating Profile
1.76% 1.47%

Benchmark:

CRISIL MIP Blended Index

Returns

10 5 0

Quarterly Average AUM: ` 207.70 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load** : 0.25% if redeemed/ switched out within 7 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

1 Year

3 Years

5 Years

Since Inception

67.52% Sovereign AA Cash & Current Assets AAA Other

Birla Sun Life MIP - Growth

CRISIL MIP Blended Index

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life MIP .

Other Parameter Average Maturity: Modified Duration: Yield to Maturity: (for Debt Component) Mark to Market: Standard Deviation: Sharpe Ratio##: Beta:

2.59 Years 2.57 Years 9.15% 70% 6.36% 0.34 0.97

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 127000 60000 36000 12000 CRISIL MIP Blended Index 71515 40184 12279

Returns (%)*
CRISIL MIP Blended Index 6.97 7.30 4.37

Birla Sun Life MIP


204341 73569 41123 12335

Birla Sun Life MIP


8.75 8.10 8.86 5.26

Note: Standard Deviation & Sharpe Ratio are calculated on Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ##Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : March 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. When benchmark returns are not available, they have not been shown. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
IDBI Bank Ltd. Andhra Bank Reliance Ports & Terminals Ltd. Sundaram Finance Ltd. Indian Railway Finance Corporation Ltd.

% to net Assets
12.93% 12.74% 10.53% 10.38% 8.01%

Rating
A1+ PR1+ AAA LAA+ AAA

Issuer
Power Finance Corporation Ltd. IDBI Bank Ltd. LIC Housing Finance Ltd. LIC Housing Finance Ltd. Housing Development Finance Corporation Ltd.

% to net Assets
7.84% 6.58% 5.17% 3.61% 2.82%

Rating
AAA AA+ AAA AAA AAA

23

Birla Sun Life MIP II - Wealth 25 Plan


What is it? A fund that seeks to provide you regular income with an opportunity to grow your money through fixed income investments and a limited exposure to the equity markets.
Fund Details
Mr. Satyabrata Mohanty & Mr. Nishit Dholakia Managing Fund Since: June 18, 2009 Total Experience: 12 years & 10 years Date of inception: May 22, 2004 Nature of the scheme: An Open-ended Income Scheme Fund Manager: NAV of Plans / Options (`) Monthly Payment / Growth: 18.1865 Monthly Dividend: 11.3319

(An open-ended scheme. Monthly income is not assured and is subject to availability of distributable surplus.)

REGULAR INCOME SOLUTIONS

Moderate Returns

Medium Risk

1 yr +

High Liquidity

As on June 30,2011

Rewards & Ratings for the Scheme

CRISIL Mutual Fund Rank 2^^

MIP Aggressive Scheme (19 Schemes), 2 years ended 31-Mar-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
20 15 10.98 8.20 6.19 5.03 7.88 7.56 8.78

Rating Profile

Benchmark:

CRISIL MIP Blended Index

Returns

10 5 0

7.42

24.78%

2.13% 0.49%

Quarterly Average AUM: ` 395.34 Crores

1 Year

Since Inception Birla Sun Life MIP II - Wealth 25 - Growth CRISIL MIP Blended Index

3 Years

5 Years

5.72%
Sovereign AA Cash & Current Assets AAA Other

66.88%

Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load** : 1% if redeemed/switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Average Maturity: Modified Duration : Yield to Maturity: Mark to Market: Standard Deviation: Sharpe Ratio##: Beta:

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life MIP II-Wealth 25 Plan.

2.29 Years 2.27 Years 9.28% 78% 10.04% 0.28 1.55

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 85000 60000 36000 12000 CRISIL MIP Blended Index 110677 71515 40184 12279

Returns (%)*
CRISIL MIP Blended Index 7.34 6.97 7.30 4.37

Birla Sun Life MIP II-Wealth 25 PLan


114205 73379 41829 12337

Birla Sun Life MIP II-Wealth 25 PLan


8.21 8.00 10.03 5.29

Note: Standard Deviation & Sharpe Ratio are calculated on Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ##Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : March 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
Andhra Bank IDBI Bank Ltd. Housing Development Finance Corporation Ltd. ICICI Bank Ltd. Power Finance Corporation Ltd.

% to net Assets
13.43% 13.43% 6.16% 5.91% 5.42%

Rating
PR1+ A1+ AAA A1+ AAA

Issuer Axis Bank Ltd. Reliance Utilities & Power Private Ltd. Indian Railway Finance Corporation Ltd. LIC Housing Finance Ltd. Aditya Birla Nuvo Ltd.

% to net Assets 5.38% 5.31% 4.16% 4.13% 4.04%

Rating P1+ AAA(SO) AAA AAA LAA+

24

Birla Sun Life MIP II - Savings 5 Plan


What is it? A fund that seeks to provide you regular income with an opportunity to grow your money through fixed income investments and a limited exposure to the equity markets.
Fund Details
Mr. Satyabrata Mohanty & Mr. Nishit Dholakia Managing Fund Since: June 18, 2009 Total Experience: 12 years & 10 years Date of inception: May 22, 2004 Nature of the scheme: An Open-ended Income Scheme Fund Manager: NAV of Plans / Options (`) Monthly Payment / Growth: 17.8762 Monthly Dividend: 11.2586 Benchmark: CRISIL MIP Blended Index

(An open-ended scheme. Monthly income is not assured and is subject to availability of distributable surplus.)

REGULAR INCOME SOLUTIONS

Moderate Returns

Medium Risk

1 yr +

High Liquidity

As on June 30,2011

Rewards & Ratings for the Scheme

Value Research Rating*

Hybrid: Debt-oriented Conservative (42 Schemes), for 3 & 5 years periods ended 30-Jun-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
20 15 10.93 6.54 5.03 8.20 10.12 7.56

Rating Profile
0.81% 7.59% 2.20%
7.42

Returns

10 5 0

8.44

Quarterly Average AUM: ` 580.66 Crores Load Structure (as % of NAV) (Incl. for SIP) Entry Load: Nil Exit Load** : 1% if redeemed/switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Average Maturity: Modified Duration: Yield to Maturity: (for Debt Component) Mark to Market: Standard Deviation: Sharpe Ratio##: Beta:

1 Year

Since Inception Birla Sun Life MIP II - Savings 5 - Growth CRISIL MIP Blended Index

3 Years

5 Years

89.39%
AAA AA Other Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life MIP II-Savings 5 Plan.

2.52 Years 2.50 Years 9.38% 75% 8.68% 0.31 0.92 Investment Period Since Inception Last 5 years Last 3 years Last 1 year

Value (`) of SIP in


Total Investments (`) 85000 60000 36000 12000 CRISIL MIP Blended Index 110677 71515 40184 12279

Returns (%)*
CRISIL MIP Blended Index 7.34 6.97 7.30 4.37

Birla Sun Life MIP II-Savings 5 Plan


118998 76333 40391 12441

Birla Sun Life MIP II-Savings 5 Plan


9.35 9.58 7.65 6.94

Note: Standard Deviation & Sharpe Ratio are calculated on Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : March 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer LIC Housing Finance Ltd. Power Finance Corporation Ltd. Sesa Goa Ltd. National Bank for Agriculture & Rural Development Reliance Utilities & Power Private Ltd. % to net Assets 19.75% 9.84% 9.31% 9.21% 7.70% Rating AAA AAA P1+ AAA AAA(SO) Issuer Power Finance Corporation Ltd Reliance Capital Ltd. Tata Sons Ltd. Andhra Bank Canara Bank % to net Assets 5.25% 4.85% 4.83% 4.80% 4.68% Rating AAA AAA AAA PR1+ P1+

25

Wealth Creation Solutions

What are Wealth Creation Solutions? Our Wealth Creation Solutions aim to grow your money through equity investments and are available in a range of conservative to aggressive options.

Who can benefit from Wealth Creation Solutions? Equity is known to give attractive longterm returns and hence may be used for funding long-term needs (like childs education, buying a home etc.)

Benefits of Wealth Creation Solutions: Tax Free Returns: No capital gains tax (on withdrawal) if you stay invested for over a year as per current tax laws. Invest in the long-term to overcome short-term ups and downs. Risk is lowered: Mutual funds invest in many companies and funds are managed by experts; relatively safer than directly investing in shares.

The Financial Solution (Wealth Creation Solution) stated above is ONLY for highlighting the many advantages perceived from investments in Mutual Funds but does not in any manner, indicate or imply, either the quality of any particular Scheme or guarantee any specific performance/returns. Investors are requested to consult their tax advisor before investing for individual nature of tax benefit.

26

Birla Sun Life Equity Fund


What is it? A Diversified Equity Fund that looks for opportunities without any sectoral or market cap bias with the aim to give you superior returns.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Mahesh Patil November 17, 2005 20 years August 27, 1998 An Open-ended Growth Scheme

Investment Performance
30 25 20 15 10 5 0 -5 28.61 12.40 12.07 -1.62 2.96 14.19 16.92

Returns

12.74

NAV of Plans / Options (`) Growth: 253.60 Dividend: 63.88 Benchmark: BSE 200

1 Year

3 Years

5 Years

Since Inception BSE 200

Birla Sun Life Equity Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 921.53 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 1% if redeemed switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation : 31.28% Sharpe Ratio## : 0.13 Beta : 0.92

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Equity Fund.

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 153000 60000 36000 12000 BSE 200 515224 77507 46218 11680

Returns (%)*
BSE 200 17.63 10.19 16.97 -4.93

Birla Sun Life Equity Fund


843396 76268 45056 11294

Birla Sun Life Equity Fund


24.43 9.55 15.18 -10.79

Note: Standard Deviation & Sharpe Ratio are calculatedon Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : October 01, 1998 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer ICICI Bank Ltd. Reliance Industries Ltd. ITC Ltd. Infosys Limited Bharti Airtel Ltd. % to net Assets 5.75% 4.83% 4.63% 4.45% 4.00% Issuer Larsen & Toubro Ltd. Tata Consultancy Services Ltd. Torrent Pharmaceuticals Ltd. Dr. Reddy's Laboratories Ltd. Oil & Natural Gas Corporation Ltd. % to net Assets 3.78% 3.21% 2.37% 2.36% 2.32%

27

Birla Sun Life Advantage Fund


What is it? A Diversified Equity Fund that aims to achieve long-term growth of capital, at relatively moderate levels of risk through a research-based investment approach.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Mr. Ajay Garg July 29, 2010 15 years February 24, 1995 An Open-ended Growth Scheme NAV of Plans / Options (`) Growth: 155.09 Dividend: 79.35 Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Benchmark: BSE SENSEX

Investment Performance
25 20 15 12.40 11.87 6.47 -0.17 1 Year 3 Years 5 Years Since Inception BSE Sensex 12.18 10.20 10.93 19.61

Returns

10 5 0 -5

Birla Sun Life Advantage Fund - Growth

Quarterly Average AUM: ` 339.88 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 0.50% if redeemed / switched out within 7 days from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation Sharpe Ratio## Sharpe

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Advantage Fund.

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 196000 60000 36000 12000 BSE SENSEX 717465 76993 45982 11910

Returns (%)*
BSE SENSEX 14.40 9.93 16.61 -1.40

Birla Sun Life Advantage Fund


1274877 73806 45237 11508

Birla Sun Life Advantage Fund


20.31 8.23 15.46 -7.55

32.72% 0.13 1.02

Note: Standard Deviation & Sharpe Ratio are calculatedon Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.10% (91 day T-bill yield As on June 30,2011)

Date of First Installment : March 01, 1995 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day.ad and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
Reliance Industries Ltd. Larsen & Toubro Ltd. Housing Development Finance Corporation Ltd. Tata Consultancy Services Ltd. State Bank of India

% to net Assets
7.18% 4.37% 4.12% 4.10% 3.84%

Issuer
ICICI Bank Ltd. HDFC Bank Ltd. Bosch Ltd. Honeywell Automation India Ltd. Axis Bank Ltd.

% to net Assets
3.50% 3.07% 2.93% 2.86% 2.75%

28

Birla Sun Life Midcap Fund


What is it? A fund that provides an opportunity to invest in midsized companies which are potential leaders of tomorrow.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Mr. Sanjay Chawla Managing Fund Since : September 12,2007 Total Experience : 22 Years Date of inception : October 03, 2002 Nature of the scheme : An Open-ended Growth Scheme NAV of Plans / Options (`) Growth : 106.73 Dividend : 21.64

Rewards & Ratings for the Scheme

Value Research Rating*


Equity Mid & Small Cap (49 Schemes), for 3 & 5 years periods ended 30-Jun-11

Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
40 31.09 28.33 17.36 15.02 -1.57 -1.96 17.49 15.11

Returns

Benchmark :

CNX Midcap

30 20 10 0 -10 1 Year 3 Years

Quarterly Average AUM: ` 1624.03 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load : Nil Exit Load** : 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation : Sharpe Ratio## : Beta :

5 Years

Since Inception CNX Midcap

Birla Sun Life Midcap Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

37.00% 0.25 0.99

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Midcap Fund.

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 104000 60000 36000 12000 CNX Midcap 260357 82643 48681 11309

Returns (%)*
CNX Midcap 20.41 12.79 20.68 -10.56

Note: Standard Deviation, Sharpe Ratio & Beta arecalculated on Annualised basis using 3 years history of monthly returns,source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Birla Sun Life Midcap Fund


310843 85539 49273 11461

Birla Sun Life Midcap Fund


24.30 14.18 21.55 -8.27

Date of First Installment : November 01, 2002 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer Glaxosmithkline Consumer Healthcare Ltd. Cadila Healthcare Ltd. Cummins India Ltd. Godrej Consumer Products Ltd. Dish TV India Ltd. % to net Assets 4.37% 3.35% 3.08% 3.07% 2.94% Issuer Bata India Ltd. Torrent Pharmaceuticals Ltd. Castrol India Ltd. Motherson Sumi Systems Ltd. Exide Industries Ltd. % to net Assets 2.86% 2.79% 2.71% 2.67% 2.66%

29

Birla Sun Life Frontline Equity Fund


What is it?
A diversified equity fund that invests across sectors in line with BSE200 Index, with a bias for large caps but not exclusively focused on them.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Mahesh Patil November 17, 2005 20 years August 30, 2002 An Open-ended Growth Scheme

Rewards & Ratings for the Scheme

Value Research Rating*

Equity: Large & Midcap (61 Schemes), for 3 & 5 Years periods ending 30-Jun-11

CRISIL Mutual Fund Rank 2^^

Large Cap-orientedEquity Schemes (34 Schemes), 2 Yrs ended 31-Mar-11

CRISIL Mutual Fund Rank 2^^

Consistent CPR PerformerEquity Schemes (40 Schemes), 2 Yrs ended 31-Mar-11

NAV of Plans / Options (`) Growth: 88.44 Dividend: 21.26

Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
30 25 20 15 10 5 0 27.97 18.70 6.76 2.96 1 Year 3 Years 5 Years Since Inception BSE 200 12.07 18.66 12.74 22.77

Quarterly Average AUM: ` 2908.97Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Returns

Benchmark:

BSE 200

Birla Sun Life Frontline Equity Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

28.62% 0.37 0.85

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Frontline Equity Fund.

Value (`) of SIP in


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011) Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 105000 60000 36000 12000 BSE 200 236816 77507 46218 11680 Birla Sun Life Frontline Equity 313112 87819 48973 11921

Returns (%)*
BSE 200 17.93 10.19 16.97 -4.93 Birla Sun Life Frontline Equity 23.99 15.25 21.11 -1.23

Date of First Installment : October 01, 2002 The data assumes the investment of `.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
ICICI Bank Ltd. Reliance Industries Ltd. ITC Ltd. Infosys Ltd. Larsen & Toubro Ltd.

% to net Assets
5.50% 5.24% 4.52% 4.06% 3.82%

Issuer
Bharti Airtel Ltd. Tata Consultancy Services Ltd. Housing Development Finance Corporation Ltd. Oil & Natural Gas Corporation Ltd. State Bank of India

% to net Assets
3.73% 3.58% 2.80% 2.22% 2.14%

30

Birla Sun Life Infrastructure Fund


What is it?
A fund that seeks to participate in growth and development of infrastructure in India by investing in equity and equity related securities of companies in the infra sector.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Mahesh Patil Since inception 20 years March 17, 2006 An Open-ended Growth Scheme

Rewards & Ratings for the Scheme

Value Research Rating*

Equity: Infrastructure (20 Schemes), or 3 & 5 Years periods ending 31May-11

CRISIL Mutual Fund Rank 2^^

Infrastructure Equity Schemes (18 Schemes), 2 Yrs ended 31-Mar-11

Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

NAV of Plans / Options (`) Growth: 15.84 Dividend: 10.91

Investment Performance
20 15 10 5 0 -5 -10 1 Year 3 Years 5 Years Since Inception S&P CNX Nifty -7.53 6.30 11.81 12.12 12.54 11.11

Quarterly Average AUM: ` 426.49 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Returns

Benchmark:

S&P CNX NIFTY

11.07

9.08

Birla Sun Life Infrastructure Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

35.80% 0.08 1.10

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Infrastructure Fund.

Value (`) of SIP in


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ##Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011) Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 63000 60000 36000 12000 S&P CNX NIFTY 82576 77477 45773 11889 Birla Sun Life Infrastructure Fund 76902 72320 43282 10993

Returns (%)*
S&P CNX NIFTY 10.25 10.18 16.29 -1.72 Birla Sun Life Infrastructure Fund 7.54 7.42 12.37 -15.26

Date of First Installment : April 01, 2006 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer ICICI Bank Ltd. Reliance Industries Ltd. Bharti Airtel Ltd. Larsen & Toubro Ltd. Cummins India Ltd. % to net Assets 5.45% 4.93% 4.36% 4.29% 3.60% Issuer Sadbhav Engineering Ltd. Crompton Greaves Ltd. Siemens Ltd. Bharat Heavy Electricals Ltd. Gujarat Gas Company Ltd. % to net Assets 3.46% 3.05% 2.78% 2.52% 2.46%

31

Birla Sun Life Basic Industries Fund


What is it?
A Fund that invests in sectors / companies sensitive to economic cycles and commodity pricing cycles such as cement, construction, metals, financials, capital goods, petrochemicals, steel, paper, sugar, tea, etc.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Mahesh Patil January 24, 2011 20 years January 15, 2000 An Open-ended Growth Scheme

Rewards & Ratings for the Scheme

CRISIL Mutual Fund Rank 1^^

Infrastructure Equity Schemes (18 Schemes), 2 Yrs ended 31-Mar-11 Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

NAV of Plans / Options (`) Growth: 96.82 Dividend: 25.53

Investment Performance
25 20 15 10 5 0 -5 21.90 12.25 12.07 12.28 12.74 2.96 -4.27 1 Year 3 Years 5 Years Since Inception BSE 200 12.26

Quarterly Average AUM: ` 98.16 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Returns

Benchmark:

BSE 200

Birla Sun Life Basic Industries Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

33.96% 0.12 1.00

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Basic Industries Fund.

Value (`) of SIP in


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011) Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 136000 60000 36000 12000 BSE 200 415121 77507 46218 11680 Birla Sun Life Basic Industries Fund 545952 87371 51039 11893

Returns (%)*
BSE 200 18.46 10.19 16.97 -4.93 Birla Sun Life Basic Industries Fund 22.82 15.04 24.11 -1.65

Date of First Installment : March 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer ICICI Bank Ltd. Reliance Industries Ltd. Cummins India Ltd. Larsen & Toubro Ltd. Wabco TVS India Ltd. % to net Assets 5.67% 4.93% 4.29% 3.72% 3.52% Issuer Carborundum Universal Ltd. Siemens Ltd. Tata Steel Ltd. Oil & Natural Gas Corporation Ltd. Federal Bank Ltd. % to net Assets 3.17% 2.98% 2.82% 2.65% 2.56%

32

Birla Sun Life India GenNext Fund


What is it?
A Fund that strives to benefit from the rising consumption pattern in India, fuelled by high disposable incomes of the young generation (Generation Next).
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Sanjay Chawla September 12,2007 22 years August 05, 2005 An Open-ended Growth Scheme

Investment Performance
25 19.72 15.86 11.81 6.30 20 15 10 5 0 1 Year 3 Years 5 Years Since Inception S&P CNX Nifty 17.61 12.54 17.35 15.92

NAV of Plans / Options (`) Growth: 25.72 Dividend : 14.51 Benchmark: S&P CNX NIFTY

Returns

Birla Sun Life India GenNext Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 87.68 Crores Load Structure (as % of NAV) (Incl for SIP) Systematic Investment Plan (SIP) Entry Load: Nil SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life India GenNext Fund. Exit Load**: 1% if redeemed / switched out within 365 days from Value (`) of SIP in Returns (%)* the date of allotment **Exit Load is NIL for units Total Birla Sun Life Birla Sun Life issued in Bonus & Dividend S&P CNX S&P CNX Investment Investments India GenNext India GenNext Reinvestment. NIFTY NIFTY Period (`) Fund Fund Other Parameter Standard Deviation: Sharpe Ratio##: Beta: 23.70% 0.49 0.71 Since Inception Last 5 years Last 3 years Last 1 year Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011) 70000 60000 36000 12000 97197 77477 45773 11889 110723 89424 51986 12735 11.16 10.18 16.29 -1.72 15.63 15.99 25.46 11.62

Date of First Installment : September 01, 2005 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer Castrol India Ltd. Dish TV India Ltd. ITC Ltd. Zee Entertainment Enterprises Ltd. Bharti Airtel Ltd. % to net Assets 5.15% 4.88% 4.84% 4.38% 4.28% Issuer HDFC Bank Ltd. Bata India Ltd. Maruti Suzuki India Ltd. Yes Bank Ltd. Shoppers Stop Ltd. % to net Assets 4.09% 3.98% 3.46% 3.38% 3.25%

33

Birla Sun Life New Millennium Fund


What is it?
A thematic fund that invests in companies related to the IT sector like hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Atul Penkar September 12, 2007 10 years January 15, 2000 An Open-ended Growth Scheme

Investment Performance
20

Returns

15 10 5 0

12.69 6.67 7.02 8.18 5.90

5.30 0.10 1 Year

NAV of Plans / Options (`) Growth: 19.30 Dividend: 12.60 Benchmark: BSE Teck

3 Years

5 Years

Since Inception BSE Teck

Birla Sun Life New Millennium Fund- Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available ,they have not been shown

Quarterly Average AUM: ` 55.78 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life New Millennium Fund.

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 136000 60000 36000 12000 BSE Teck 72324 46279 12136 Birla Sun Life New Millennium Fund 318431 68654 44574 11441

Returns (%)*
BSE Teck 7.42 17.06 2.11 Birla Sun Life New Millennium Fund 14.21 5.34 14.42 -8.57

30.10% -0.10 1.02

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : March 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. When benchmark returns are not available, they have not been shown. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer Infosys Ltd. Tata Consultancy Services Ltd. Bharti Airtel Ltd. HCL Technologies Ltd. Oracle Financial Services Software Ltd. % to net Assets 38.92% 16.36% 9.25% 6.53% 4.46% Issuer Polaris Software Lab Ltd. Wipro Ltd. Educomp Solutions Ltd. Tech Mahindra Ltd. D.B. Corp Ltd. % to net Assets 4.29% 3.32% 3.25% 2.78% 2.76%

34

Birla Sun Life Top 100 Fund


What is it? A large cap focused fund that invests in equity and equity related securities of top 100 companies in India as measured by market capitalization.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Mr. Mahesh Patil Managing Fund Since : July 29, 2010 Total Experience : 20 years Date of inception : October 24, 2005 Nature of the scheme : An Open-ended Growth Scheme NAV of Plans / Options (`) Growth : 23.10 Dividend : 14.23 Benchmark : S&P CNX NIFTY

Investment Performance
20 16.25 10.33 6.30 11.81 13.19 12.54 15.86 16.29

Returns

15 10 5 0

1 Year

3 Years

5 Years

Since Inception S&P CNX Nifty

Birla Sun Life Top 100 Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 323.30 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load : Nil Exit Load** : 0.50% if redeemed / switched out within 7 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Top 100 Fund.

Value (`) of SIP in


Investment Period Since Inception Total Investments (`) 68000 60000 36000 12000 S&P CNX NIFTY 92703 77477 45773 11889

Returns (%)*
S&P CNX NIFTY 10.85 10.18 16.29 -1.72

Birla Sun Life Top 100 Fund


96577 81444 48059 12176

Birla Sun Life Top 100 Fund


12.30 12.19 19.75 2.74

Other Parameter Standard Deviation : Sharpe Ratio## : Beta :

24.61% 0.33 0.78

Last 5 years Last 3 years Last 1 year

Note: Standard Deviation, Sharpe Ratio & Beta arecalculated on Annualised basis using 3 years history of monthly returns,source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : November 01, 2005 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
ICICI Bank Ltd. Reliance Industries Ltd. ITC Ltd. Bharti Airtel Ltd. Larsen & Toubro Ltd.

% to net Assets
6.49% 5.40% 5.04% 4.51% 3.98%

Issuer
Infosys Ltd. Tata Consultancy Services Ltd. Housing Development Finance Corporation Ltd. State Bank of India HDFC Bank Ltd.

% to net Assets
3.85% 3.65% 3.06% 2.84% 2.50%

35

Birla Sun Life Buy India Fund


What is it?
An equity fund aiming to capitalize on the growth opportunities provided by companies that are driven by Indias large population and consumption patterns.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Ajay Garg September 12, 2007 15 years January 15, 2000 An Open-ended Growth Scheme

Investment Performance
25 20.00 12.07 4.88 2.96 1 Year 3 Years 5 Years Since Inception BSE 200 14.01 12.74 13.42 12.26 20 15 10 5 0

NAV of Plans / Options (`) Growth: 42.36 Dividend: 22.35 Benchmark: BSE 200

Returns

Birla Sun Life Buy India Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 44.44 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 0.50% if redeemed / switched out within 7 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Buy India Fund.

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 135000 60000 36000 12000 BSE 200 411795 77921 46120 11711 Birla Sun Life Buy India Fund 520601 84311 49157 11448

Returns (%)*
BSE 200 18.60 10.40 16.81 -4.45 Birla Sun Life Buy India Fund 22.36 13.59 21.36 -8.45

29.13% 0.41 0.84

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : March 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
Indraprastha Gas Ltd. Rallis India Ltd. Housing Development Finance Corp. Ltd. GlaxoSmithKline Pharmaceuticals Ltd. Shoppers Stop Ltd.

% to net Assets
5.79% 5.37% 5.09% 4.70% 4.53%

Issuer
ICICI Bank Ltd. E.I.D. Parry (India) Ltd. ITC Ltd. State Bank of India UTV Software Communications Ltd.

% to net Assets
4.38% 3.89% 3.65% 3.37% 3.30%

36

Birla Sun Life MNC Fund


What is it?
The fund that invests exclusively in securities of multinational companies in order to achieve long-term growth of capital with relatively moderate levels of risk.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Ajay Garg June 18, 2009 15 years December 27, 1999 An Open-ended Growth Scheme

Rewards & Ratings for the Scheme

5-Star Fund by ICRA**

Open Ended Diversified Equity - Defensive (118 Schemes), 1 years periods ended 31-Dec-10

5-Star Fund by ICRA**

Open Ended Diversified Equity - Defensive (95 Schemes), 3 years periods ended 31-Dec-10

CRISIL Mutual Fund Rank 2^^

Small &Mid Equity Schemes (31 Schemes), 2 Yrs ended 31-Mar-11

NAV of Plans / Options (`) Growth: 217.21 Dividend : 81.80

Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
35 30 25 20 15 10 5 0 27.77 19.67 10.09 6.69 16.86 12.17 19.60 12.40

Quarterly Average AUM: ` 239.62 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Returns

Benchmark:

S & P CNX MNC

1 Year

3 Years

5 Years

Since Inception CNX MNC

Birla Sun Life MNC Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

23.61% 0.83 0.87

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life MNC Fund.

Value (`) of SIP in


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011) Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 138000 60000 36000 12000 S & P CNX MNC 348810 83898 49157 12390 Birla Sun Life MNC Fund 546572 100133 57604 12575

Returns (%)*
S & P CNX MNC 15.20 13.40 21.38 6.12 Birla Sun Life MNC Fund 22.25 20.63 33.15 9.06

Date of First Installment : January 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer CRISIL Ltd. Gujarat Gas Company Ltd. ING Vysya Bank Ltd. Pfizer Ltd. Cummins India Ltd. % to net Assets 6.30% 5.24% 5.07% 4.86% 4.68% Issuer GlaxoSmithKline Pharmaceuticals Ltd. Oracle Financial Services Software Ltd. ICRA Ltd. Bosch Ltd. Glaxosmithkline Consumer Healthcare Ltd. % to net Assets 4.48% 4.15% 4.11% 4.00% 3.93%

37

Birla Sun Life Index Fund


What is it?
A fund that is designed to mirror the market performance of the 50 companies in the Nifty Index..
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Ajay Garg October 01, 2007 15 years September 18, 2002 An Open-ended Index Linked Growth Scheme

Investment Performance
25 20 19.72 15.86 11.81 6.30 21.60 22.01 17.61 12.54

Returns

15 10 5 0 1 Year

NAV of Plans / Options (`) Growth: 55.76 Dividend : 21.55 Benchmark: S&P CNX NIFTY

3 Years

5 Years

Since Inception S&P CNX Nifty

Birla Sun Life Index Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 35.20 Crores Load Structure (as % of NAV) (Incl for SIP) Systematic Investment Plan (SIP) Entry Load: Nil SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Index Fund. Exit Load**: 0.50% if redeemed / switched out within 7 Value (`) of SIP in Returns (%)* days from the date of allotment Total S & P CNX Birla Sun Life S & P CNX Birla Sun Life **Exit Load is NIL for units Investment Investments NIFTY Index Fund NIFTY Index Fund issued in Bonus & Dividend Period (`) Reinvestment. Since 104000 228117 219500 17.50 16.66 Inception Other Parameter Standard Deviation: 30.31% Last 5 years Last 3 years Last 1 year Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011) 60000 36000 12000 77163 45244 11830 75429 44613 11711 10.01 15.46 -2.63 9.10 14.47 -4.46

Date of First Installment : October 1, 2002 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
CNX Nifty Future July 11 Reliance Industries Ltd. Infosys Technologies Ltd. ICICI Bank Ltd. ITC Ltd.

% to net Assets
10.09% 8.02% 7.40% 6.65% 5.68%

Issuer
Larsen & Toubro Ltd. Housing Development Finance Corporation Ltd. HDFC Bank Ltd. State Bank of India Tata Consultancy Services Ltd.

% to net Assets
5.14% 4.84% 4.72% 3.27% 3.17%

38

Birla Sun Life India Opportunities Fund


What is it?
A fund that allows investors to participate in Indias global outsourcing theme by identifying companies that seek to utilize Indias low cost and high quality resources to service the needs of global customers.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Mr. Atul Penkar September 12, 2007 10 years December 27, 1999 An Open-ended Growth Scheme NAV of Plans / Options (`) Growth: 52.09 Dividend: 16.46 Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Benchmark: CNX 500

Investment Performance
20 15 10 5 0 -5 1 Year 3 Years 5 Years Since Inception CNX 500 -0.31 2.31 12.19 9.38 12.03 5.79 12.61 7.08

Returns

Birla Sun Life India Opportunities Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 47.88 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 0.50% if redeemed / switched out within 7 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life India Opportunities Fund.

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 138000 60000 36000 12000 S&P CNX 500 410494 76432 45793 11682
Birla Sun Life India Opportunities Fund

Returns (%)*
S&P CNX 500 17.77 9.63 16.32 -4.91
Birla Sun Life India Opportunities Fund

31.24% 0.04 0.87

329831 71953 47110 11439

14.32 7.21 18.33 -8.60

Note: Standard Deviation & Sharpe Ratio are calculatedon Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : January 01, 2000 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer Tata Consultancy Services Ltd. Infosys Limited Wipro Ltd. Cummins India Ltd. Crompton Greaves Ltd. % to net Assets 10.02% 9.11% 8.84% 5.15% 5.09% Issuer Oracle Financial Services Software Ltd. CRISIL Ltd. Honeywell Automation India Ltd. Polaris Software Lab Ltd. Cadila Healthcare Ltd. % to net Assets 4.96% 4.74% 4.06% 4.02% 3.69%

39

Birla Sun Life Dividend Yield Plus


What is it?
A fund that invests in high dividend paying companies across market cap which typically have steady cash flow generation.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Nishit Dholakia January 24, 2011 10 years February 26, 2003 An Open-ended Growth Scheme

Rewards & Ratings for the Scheme

5-Star Fund by ICRA**

Open Ended Diversified Equity - Aggressive (83 Schemes), 1 years periods ended 31-Dec-10

5-Star Fund by ICRA**

Open Ended Diversified Equity - Defensive (95 Schemes), 3 years periods ended 31-Dec-10

Value Research Rating*

Equity: Mid &Small Cap (49 Schemes), for 3 & 5 Years periods ended 30-Jun-11

NAV of Plans / Options (`) Growth: 85.72 Dividend: 13.36 Benchmark: S & P CNX 500

CRISIL Mutual Fund Rank 2^^

Small & MidCap Equity Schemes (31 Schemes), 2 Yrs ended 31-Mar-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
35 30 25 20 15 10 5 0 28.41 19.31 7.34 2.31 1 Year 3 Years 5 Years Since Inception CNX 500 12.19 12.03 29.36 23.97

Quarterly Average AUM: ` 882.50 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Returns

Birla Sun Life Dividend Yield Plus - Growth

26.09% 0.77 0.74

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Dividend Yield Plus.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill Investment Period yield as on Jun 30, 2011) Since Inception

Value (`) of SIP in


Total Investments (`) 100000 60000 36000 12000 S&P CNX 500 201390 76432 45793 11682 Birla Sun Life Dividend Yield Plus 258898 99704 54126 11975

Returns (%)*
S&P CNX 500 16.30 9.63 16.32 -4.91 Birla Sun Life Dividend Yield Plus 22.07 20.46 28.45 -0.39

Last 5 years Last 3 years Last 1 year

Date of First Installment : March 01, 2003 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer ITC Ltd. Glaxosmithkline Consumer Healthcare Ltd. Oil & Natural Gas Corporation Ltd. Tata Consultancy Services Ltd. Infosys Limited % to net Assets 4.50% 2.92% 2.89% 2.50% 2.43% Issuer Hindustan Petroleum Corporation Ltd. Bharat Petroleum Corporation Ltd. Coromandel International Ltd. Hindustan Unilever Ltd. ACC Ltd. % to net Assets 2.10% 2.06% 2.04% 2.03% 2.01%

40

Birla Sun Life 95 Fund


What is it? A fund that seeks to achieve long-term growth of your investment at moderate levels of risk by striking a balance between potential growth of equity and relative safety of debt.
Fund Details
Mr. Satyabrata Mohanty & Mr. Nishit Dholakia Managing Fund Since: June 18, 2009 Total Experience: 12 years & 10 years Date of inception: February 10, 1995 Nature of the scheme: An Open-ended Balanced Scheme NAV of Plans / Options (`) Growth: 314.90 Dividend: 107.64 Fund Manager: Benchmark: CRISIL Balanced Fund Index
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30, 2011

Rewards & Ratings for the Scheme

Value Research Rating*


Hybrid : Equity-Oriented (24 Schemes), for 3 & 5 years periods ended 30-Jun-11

CRISIL Mutual Fund Rank 2^^

Balanced Schemes (17 Schemes), 2 years ended 31-Mar-11

CRISIL Mutual Fund Rank 2^^


Consistent CPR PerformerBalanced (14 Schemes), 5 years ended 31-Mar-11

Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance
25 20 15 20.58 17.22 8.74 6.04 67.04% AAA AA 11.39 11.15 23.42

Rating Profile
1.34%

30.02%

Quarterly Average AUM: ` 420.55 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Average Maturity: Standard Deviation: 22.73% Sharpe Ratio##: 0.54 Beta: 1.07

Returns

10 5 0

1.60%

1 Year

3 Years

5 Years

Birla Sun Life '95 Fund- Growth CRISIL Balanced Fund Index

Since Inception

Other

Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available ,they have not been shown

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life 95 Fund.

Value (`) of SIP in


Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investments (`) 195000 60000 36000 12000 CRISIL Balanced Fund Index 76238 43608 12064

Returns (%)*
CRISIL Balanced Fund Index 9.53 12.89 1.00

Note: Standard Deviation & Sharpe Ratio are calculatedon Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ##Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Birla Sun Life 95 Fund


1843936 89060 49360 12162

Birla Sun Life 95 Fund


24.25 15.82 21.68 2.53

Date of First Installment : April 1, 1995 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day.ad and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. When benchmark returns are not available, they have not been shown. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer IDBI Bank Ltd. LIC Housing Finance Ltd. ICICI Bank Ltd. Infosys Ltd. Tata Consultancy Services Ltd. % to net Assets 10.75% 8.78% 4.84% 4.57% 4.25% Rating A1+ AAA A1+ Issuer HDFC Bank Ltd. ICICI Bank Ltd. Reliance Industries Ltd. Larsen & Toubro Ltd. CNX Nifty Fut July 11 % to net Assets 3.95% 3.81% 3.23% 2.29% 2.28% Rating

41

Birla Sun Life Freedom Fund


What is it?
A Fund that endeavors to generate long-term growth through a diversified research based investment approach by investment in equity and debt instruments.
Moderate Returns

WEALTH SOLUTIONS

Medium-High Risk 3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Mr. Satyabrata Mohanty Mr. Nishit Dholakia Managing Fund Since: January 12, 2011 Total Experience: 12 years & 10 years Date of inception: October 12, 1999 Nature of the scheme: An Open-ended Balanced Scheme Fund Manager: NAV of Plans / Options (`) Growth: 32.80 Dividend: 15.44 Benchmark: CRISIL Balanced Fund Index

Investment Performance
20 26.09% 11.39 6.04 1.17 1 Year Since Inception Birla Sun Life Freedom Fund - Growth CRISIL Balanced Fund Index 3 Years 5 Years 5.30 7.43 11.15 10.66

Rating Profile
3.83% 0.60%

Returns

15 10 5 0

69.48% Sovereign AAA Other Cash & Current Assets

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available ,they have not been shown

Quarterly Average AUM: ` 78.97 Crores

Systematic Investment Plan (SIP)

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Freedom Fund. Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Value (`) of SIP in Returns (%)* Exit Load**: 1% if redeemed / switched out within 365 days from Total Birla Sun Life Birla Sun Life CRISIL Balanced CRISIL Balanced the date of allotment Investment Investments Fund Index Fund Index Freedom Fund Freedom Fund **Exit Load is NIL for units Period (`) issued in Bonus & Dividend Since Reinvestment. 140000 288669 11.78 Inception

Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Last 5 years 15.30% -0.19 0.70 Last 3 years Last 1 year

60000 36000 12000

76238 43608 12064

65830 38800 11943

9.53 12.89 1.00

3.67 4.94 -0.89

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : November 1, 1999 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. When benchmark returns are not available, they have not been shown. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer Tata Consultancy Services Ltd. HDFC Bank Ltd. 07.61% OIL COMP GOI BONDS 2015 Infosys Ltd. Reliance Industries Ltd. % to net Assets 4.20% 4.13% 3.83% 3.82% 3.30% Sovereign Rating Issuer ICICI Bank Ltd. Coal India Ltd. Rallis India Ltd. Dr. Reddy's Laboratories Ltd. State Bank of India % to net Assets 3.24% 2.58% 2.42% 2.21% 2.21% Rating

42

Birla Sun Life Asset Allocation Fund


What is it?
An open ended Fund-Of-Funds scheme with 3 plans to help you plan your investments to suit your risk profile.
Moderate Returns

WEALTH SOLUTIONS

Medium-High Risk 3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Satyabrata Mohanty June 18, 2009 12 years February 24, 2004 An Open-ended Fund of Funds Scheme

Rewards & Ratings for the Scheme

Value Research Rating* Aggressive Plan


Equity: Multi Cap (43 Schemes), 18 months ended 30-Jun-11

Hybrid: Debt-oriented Conservative (42 Schemes), 18 months ended 30-Jun-11

Value Research Rating* Conservative Plan

Value Research Rating* Moderate Plan


Hybrid: Debt-oriented Aggressive (14 Schemes), 18 months ended 30-Jun-11

NAV of Plans / Options (`) Aggressive Plan Growth: 34.3947 Dividend: 34.3947 Conservative Plan Growth: 21.0342 Dividend: 21.0342 Moderate Plan Growth: 28.5254 Dividend: 28.5254 Benchmark: Aggressive Plan: S&P CNX NIFTY Moderate Plan: CRISIL Balanced Fund Index Conservative Plan: CRISIL MIP Blended Index Quarterly Average AUM: Aggressive Plan: ` 15.24 Crores Moderate Plan: ` 7.90 Crores Conservative Plan: ` 11.27 Crores Load Structure (as % of NAV) Entry Load: Nil Exit Load: Nil Other Parameter Standard Deviation Aggressive Plan: Conservative Plan: Moderate Plan:

Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

Investment Performance - Conservative Plan


15 10 5.13 5.03 10.40 10.35 10.51 7.05

Investment Performance - Aggressive Plan


25 20 15 10 5 0 18.40 11.81 3.62 6.30 15.85 12.54 18.07 16.64

8.20

7.56

Returns

0 Since Inception Birla Sun Life Asset Allocation Fund - Conservative Plan Growth CRISIL MIP Blended Index 1 Year 3 Years 5 Years

Returns

Since Inception Birla Sun Life Asset Allocation Fund - Aggressive Plan Growth S&P CNX Nifty

1 Year

3 Years

5 Years

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Top Ten Holdings Moderate Plan


Issuer Birla Sun Life Index Fund - Growth Birla Sun Life Midcap Fund - Growth Birla Gilt Plus Regular Plan - Growth Birla Sun Life Government Securities Fund Long Term Plan - Growth Birla Sun Life International Equity Fund Plan A - Growth 5.50% 4.84% 4.63% 3.60% 3.39% 6.57% % to net Assets 26.83% 9.17% 7.66% 17.78%

Investment Performance - Moderate Plan


20 15 10 5 0 15.05 11.39 5.10 6.04 13.90 11.15 15.13 12.73

Birla Sun Life Dynamic Bond Fund - Growth

Returns

1 Year

3 Years

5 Years

Since Inception

Birla Sun Life Asset Allocation Fund - Moderate Plan Growth CRISIL Balanced Fund Index

20.26% 5.51% 14.61%

Birla Sun Life Buy India Fund - Growth Birla Sun Life Frontline Equity Fund - Growth Birla Sun Life MNC Fund - Growth Birla Sun Life India Opportunities Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer

Top Ten Holdings Aggressive Plan


Issuer Birla Sun Life Index Fund - Growth Birla Sun Life Midcap Fund - Growth Birla Sun Life MNC Fund - Growth Birla Sun Life Buy India Fund - Growth Birla Sun Life Dynamic Bond Fund - Growth Birla Sun Life India Opportunities Fund - Growth Birla Sun Life Gilt Plus Regular Plan - Growth Birla Sun Life Frontline Equity Fund - Growth Birla Sun Life Income Fund - Growth Birla Sun Life Ultra Short Term - Growth % to net Assets 16.22% 15.27% 13.12% 12.37% 11.57% 10.25% 6.79% 6.10% 2.75% 2.13%

Top Ten Holdings Conservative Plan


Issuer Birla Sun Life Dynamic Bond Fund - Growth Birla Sun Life Gilt Plus Regular Plan - Growth Birla Sun Life Ultra Short Term Fund - Growth Birla Sun Life Income Plus Fund - Growth Birla Sun Life Frontline Equity Fund - Growth Birla Sun Life Index Fund - Growth Birla Sun Life Cash Manager - Retail Growth Birla Sun Life Midcap Fund - Growth Birla Sun Life MNC Fund - Growth Birla Sun Life Govt. Securities Fund - Long Term Plan - Growth % to net Assets 44.05% 11.08% 7.52% 7.03% 6.38% 4.59% 3.97% 3.55% 2.46% 2.44%

43

Birla Sun Life Special Situations Fund


What is it?
A Fund that endeavors to generate long-term growth by identifying stocks that may have the potential for special situation like buy backs, open offers, demerger, etc. and a contrarian investment style.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Sanjay Chawla September 02, 2008 22 years January 31, 2008 An Open-ended Diversified Equity Scheme

Investment Performance
14 12 10 8 6 4 2 0 -2 -4 12.07 8.38 2.96 -1.70

Returns

-1.19 1.09

NAV of Plans / Options (`) Growth: 9.6002 Dividend : 9.6002 Benchmark: BSE 200

1 Year 3 Years Since Inception Birla Sun Life Special Situations Fund - Growth BSE 200

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 233.45 Crores Load Structure (as % of NAV) (Incl for SIP) SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Special Situations Fund. Entry Load: Nil Exit Load**: 1% if redeemed / switched Value (`) of SIP in Returns (%)* out within 365 days from the date of allotment Total Birla Sun Life Birla Sun Life **Exit Load is NIL for units Investment Investments BSE 200 Special Situations BSE 200 Special Situations issued in Bonus & Dividend Period (`) Fund Fund Reinvestment. Since 39000 49636 46090 15.03 10.30 Inception Other Parameter Last 3 years 36000 46218 42908 16.97 11.77 Standard Deviation: 32.08% Sharpe Ratio##: 0.01 Last 1 year 12000 11680 11302 -4.93 -10.66 Beta: 0.94
Date of First Installment : April 01, 2008 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Systematic Investment Plan (SIP)

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Top Ten Holdings


Issuer Reliance Industries Ltd. Infosys Limited HDFC Bank Ltd. ICICI Bank Ltd. Tata Consultancy Services Ltd. % to net Assets 6.73% 6.41% 5.26% 4.82% 4.69% Issuer State Bank of India Axis Bank Ltd. Bharti Airtel Ltd. Oracle Financial Services Software Ltd. Raymond Ltd. % to net Assets 4.24% 3.97% 3.48% 3.02% 2.98%

44

Birla Sun Life Commodity Equities Fund


What is it?
A Fund that provides exposure to commodities, by investing in handpicked commodity companies worldwide, that have business exposure to various commodities like Energy, Precious metals, Industrial metals, Water and Agricultural commodities.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Atul Penkar and Mr. Vineet Maloo January 24, 2011 / Since Inception 10 years / 5 Years November 07, 2008 An Open-ended Growth Scheme

Investment Performance - Global Agri Plan


50 40 30.68 20.09 43.35 33.04

Returns

30 20 10 0

NAV of Plans / Options (`) Global Agri Plan Retail Plan Growth : 16.2240 Dividend : 16.2240 Global Multi Commodity Plan Retail Plan Growth : 13.5398 Dividend : 13.5398 Global Precious Metals Plan Retail Plan Growth : 13.0442 Dividend : 13.0442 Benchmark : (For all plans) Global Agribusiness Index MSCI World index Dow Jones Precious Metals Index Quarterly Average AUM: Global Agri Plan ` 12.57 Crores Global Multi Commodity Plan ` 14.66 Crores Global Precious Metals Plan ` 4.77 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load**: 3% if redeemed / switched out within 30 days from the date of allotment. For redemption/switchout of units after 30 days but before 365 days from the date of allotment: 1.00% of applicable NAV. For r edemption/switch-out of units after 365 days from the date of allotment: Nil. **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

1 Year Since Inception Birla Sun Life Commodity Equities Fund-Global Agri PlanRetail-Growth S & P Global Agribusiness Index

Investment Performance - Global Precious Metals Plan


50 40 30 20 10 0 35.03 13.36 0.57 1 Year Since Inception 10.57

Returns

Birla Sun Life Commodity Equities Fund-Global Precious Metal-Retail-Growth Dow Jones Precious Metal Index

Investment Performance - Global Multi Commodity Plan


30 25 20 15 10 5 0 22.23 22.23 12.15 12.78

Returns

1 Year

Since Inception

Birla Sun Life Commodity Equities Fund - Global Multi Commodities-Retail-Growth MSCI World index

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Note:Parameters Other Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 1 years history of monthly returns, source: MFI Explorer

Global Agri Plan Standard Deviation : 17.02% Sharpe Ratio## : 1.80 Beta : 0.79 Global Multi Commodity Plan Standard Deviation : 13.97% Sharpe Ratio## : 1.59 Beta : 0.67 Global Precious Metals Plan Standard Deviation : 20.35% Sharpe Ratio## : 0.03 Beta : 0.93

Investment Performance Global Precious Metals Plan


Issuer
Barrick Gold Corp Agnico-Eagle Mines Ltd Yamana Gold Inc New Gold Inc Hecla Mining Co Pan American Silver Corp Randgold Resources Ltd

% to net Assets Issuer

% to net Assets
3.68% 3.67% 3.63%

5.29% Harmony Gold Mining Co Ltd 3.98% Newmont Mining Corp 3.86% Cia de Minas 3.78% Buenaventura SA 3.77% 3.74% 3.72%

Top Ten Holdings Global Agri Plan


Issuer CF Industries Holdings Inc Deere & Co Agrium Inc Chaoda Modern Agriculture Holdings Ltd. Potash Corp of Saskatchewan Inc Mosaic Co CNH Global NV K+S AG AGCO Corp Cosan Ltd % to net Assets 6.38% 5.88% 5.71% 5.55% 5.16% 5.00% 4.62% 4.37% 4.21% 4.06%

Top Ten Holdings Global Multi Commodity Plan


Issuer Exxon Mobil Corp Hanwah Solarone Co. Ltd Chevron Corp Agrium Inc Deere & Co CF Industries Holdings Inc Potash Corp of Saskatchewan Inc Silver Wheaton Corp Mosaic Co JA Solar Holdings Co Ltd % to net Assets 3.90% 3.82% 3.44% 3.06% 3.04% 3.04% 3.04% 3.00% 2.87% 2.72%

45

Birla Sun Life International Equity Fund - Plan A


What is it? A fund that provides an opportunity to grow your money by investing in worldclass companies across the globe.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Mr. Mahesh Patil & Mr. Vineet Maloo Managing Fund Since: Since Inception Total Experience: 20 years / 5 years Date of inception: October 31, 2007 Nature of the scheme: An Open-ended Diversified Equity Scheme Fund Manager: NAV of Plans / Options (`) Growth : 9.7897 Dividend : 9.7897 Benchmark : S&P Global 1200

Investment Performance
30 25 20 15 10 5 0 -5 25.01 22.56

Returns

-0.17

-0.39

-0.58

-2.87

1 Year

3 Years

Since Inception

Birla Sun Life International Equity Fund - Plan A - Growth S&P Global 1200

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 94.44 Crores

Systematic Investment Plan (SIP)


Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load: Nil Other Parameter Standard Deviation : Sharpe Ratio## : Beta :
SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life International Equity Fund - Plan A

Value (`) of SIP in


Investment Period Since Inception Last 3 years Last 1 year Total Investments (`) 43000 36000 12000 S&P GLOBAL 1200 48367 41543 12701
Birla Sun Life International Equity Fund Plan A

Returns (%)*
S&P GLOBAL 1200 6.52 9.55 11.07
Birla Sun Life International Equity Fund Plan A

16.59% -0.01 0.79

48994 42020 12914

7.25 10.33 14.51

Note: Standard Deviation & Sharpe Ratio are calculatedon Annualised basis using 3 year history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Date of First Installment : December 01, 2007 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer Abercrombie & Fitch Co Coach Inc Wharf Holdings Ltd Coca-Cola Co Aetna Inc % to net Assets 5.49% 4.54% 3.74% 3.72% 3.30% Issuer Chubb Corp ThyssenKrupp AG China Construction Bank Corp Wal-Mart Stores Inc Statoil ASA % to net Assets 2.99% 2.93% 2.93% 2.91% 2.91%

46

Birla Sun Life International Equity Fund - Plan B


What is it? A fund that provides an opportunity to grow your money by investing in worldclass companies across the globe, with at least 65% exposure to domestic markets.
Fund Details
Mr. Atul Penkar & Mr. Vineet Maloo Managing Fund Since : July 29, 2010 / Since inception Total Experience : 10 years / 5 years Date of inception : October 31, 2007 Nature of the scheme : An Open-ended Diversified Equity Scheme Fund Manager: NAV of Plans / Options (`) Growth : 9.4927 Dividend : 9.4927 Benrchmark : Customised Index A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of portfolio. Quarterly Average AUM: ` 299.22 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load : Nil Exit Load** : 1% if redeemed / switched out within365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation : Sharpe Ratio## : Beta : Total Investments (`) 43000 36000 12000
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Investment Performance
20 15 10 5 0 -5 1 Year 3 Years Since Inception 8.25 9.92 8.13 8.71 -1.41 -0.81

Returns

Birla Sun Life International Equity Fund - Plan B - Growth Customised index

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life International Equity Fund - Plan A

Value (`) of SIP in


Investment Period Since Inception Last 3 years Last 1 year Customised index 52284 44870 12046
Birla Sun Life International Equity Fund Plan B

Returns (%)*
Customised index 10.94 14.88 0.72
Birla Sun Life International Equity Fund Plan B

51199 44017 11923

9.74 13.54 -1.20

23.86% -0.00 0.90

Date of First Installment : December 01, 2007 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return) A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of portfolio.

Note: Standard Deviation, Sharpe Ratio & Beta arecalculated on Annualised basis using 3 years history of monthly returns,source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Top Ten Holdings


Issuer Infosys Ltd. Tata Consultancy Services Ltd. Reliance Industries Ltd. Colgate-Palmolive (India) Ltd. Oil & Natural Gas Corporation Ltd. % to net Assets 4.34% 3.66% 3.21% 2.89% 2.82% Issuer ICICI Bank Ltd. ITC Ltd. Bharat Heavy Electricals Ltd. Siemens Ltd. Crompton Greaves Ltd. % to net Assets 2.75% 2.66% 2.66% 2.48% 2.39%

47

Birla Sun Life Small & Midcap Fund


What is it?
An Equity fund that aims to generate growth and capital appreciation by investing predominantly in equity and equity related securities of companies considered to be small and mid cap.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Sanjay Chawla July 29, 2010 22 years May 31, 2007 A open-ended Small & Mid Cap Equity Scheme

Investment Performance
25 20 15 15.05 15.02 8.82 -2.23 -1.96 4.31

Returns

10 5 0 -5 1 Year 3 Years

NAV of Plans / Options (`) Growth : 11.8799 Dividend : 11.8799 Benchmark : S & P CNX Midcap

Since Inception

Birla Sun Life Small & Midcap Fund - Growth S&P CNX Midcap

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 139.57 Crores Load Structure (Incl for SIP) Entry Load : Nil Exit Load** : 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation : Sharpe Ratio## : Beta :

35.75% 0.19 0.95

Note: Standard Deviation & Sharpe Ratio are calculatedon Annualised basis using 3 years history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Top Ten Holdings


Issuer Wabco TVS India Ltd. Dish TV India Ltd. Jagran Prakashan Ltd. Rallis India Ltd. ICRA Ltd. % to net Assets 4.63% 4.23% 4.14% 3.78% 3.64% Issuer Radico Khaitan Ltd. United Bank Of India Glaxosmithkline Consumer Healthcare Ltd. Solar Industries India Ltd. Zydus Wellness Ltd. % to net Assets 3.62% 3.53% 3.49% 3.40% 2.99%

48

Birla Sun Life India Reforms Fund


What is it?
An Equity fund that aims to generate growth and capital appreciation by building a portfolio of companies that are expected to benefit from the economic reforms, PSU divestment and increased government spending.
WEALTH SOLUTIONS

High Returns

High Risk

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Mr. Naysar Shah Managing Fund Since : January 24, 2011 Total Experience : 12 years Date of inception : June 25, 2010 Nature of the scheme : A open-ended Equity Scheme NAV of Plans / Options (`) Growth : 9.99 Dividend : 9.99

Investment Performance
10 8 6 4 2 0 -2 -4

Returns

-2.25

2.31

-0.10

3.55

1 Year BSL India Reforms Fund - Growth

Since Inception S&P CNX 500

Benchmark :

S&P CNX 500

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 127.77 Crores Load Structure (Incl for SIP) Entry Load : Nil Exit Load** : 1% if redeemed / switched out within1 year from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Top Ten Holdings


Issuer ICICI Bank Ltd. Oil & Natural Gas Corporation Ltd. Bharti Airtel Ltd. Hindustan Petroleum Corporation Ltd. Rallis India Ltd. % to net Assets 6.05% 4.12% 3.85% 3.50% 3.49% Issuer Larsen & Toubro Ltd. Coromandel International Ltd. Gujarat State Fertilizers & Chemicals Ltd. Federal Bank Ltd. Sadbhav Engineering Ltd. % to net Assets 3.41% 3.39% 3.39% 3.31% 3.24%

49

Birla Sun Life Pure Value Fund @


What is it?
An Open ended Diversified Equity fund that follows value investing strategy to generate consistent long-term capital appreciation.
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Nishit Dholakia January 24, 2011 10 years March 27, 2008 An Open-ended Diversified Equity Scheme

Rewards & Ratings for the Scheme

Value Research Rating*

Equity: Mid & Small Cap (49 Schemes), for 3 & 5 years periods ended 30-Jun-11 (Past performance is no guarantee of future results.) For ranking methodology please refer Last Page

NAV of Plans / Options (`) Growth: 16.8921 Dividend : 15.8274

Investment Performance
30 25.09 17.45 12.07 1.44 2.96 1 Year 3 Year 5.26

Returns

Benchmark:

BSE 200

25 20 15 10 5 0

Quarterly Average AUM: ` 76.67 Crores Load Structure (as % of NAV) Entry Load: Nil Exit Load**: 1% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment. Other Parameter Standard Deviation: Sharpe Ratio##: Beta:

Since Inception BSE 200

Birla Sun Life Pure Value Fund - Growth

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

28.05% 0.60 0.77

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011) @ In accordance with the enabling provisions of the Offer Document, the scheme stands automatically converted into open ended scheme w.e.f. March 29, 2011. and the scheme shall be available for ongoing transactions w.e.f. April 5, 2011.Those Unit holders who do not wish to continue with the open ended scheme may submit redemption / switch request from February 25, 2011 till March 28, 2011 (upto 3.00 pm on March 28, 2011) .For further details, please refer notice-cum-Addendum dated 24 February 2011 available on website of Mutual Fund or at any of the Investor Services centres.

Top Ten Holdings


Issuer Rallis India Ltd. Coromandel International Ltd. Zuari Industries Ltd. FAG Bearings India Ltd. Oil & Natural Gas Corporation Ltd. % to net Assets 5.06% 4.64% 4.22% 3.93% 3.62% Issuer Glaxosmithkline Consumer Healthcare Ltd. Aventis Pharma Ltd. Gateway Distriparks Ltd. State Bank of India Pfizer Ltd. % to net Assets 3.49% 3.32% 3.32% 3.17% 3.05%

50

Birla Sun Life Long Term Advantage Fund


What is it? A Close ended Equity fund that invests in a Diversified portfolio of equity and equity related securitie
High Returns High Risk

WEALTH SOLUTIONS

3 yrs+

High Liquidity

As on June 30,2011

Fund Details
Fund Manager: Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Atul Penkar January 24, 2011 10 years October 10, 2006 A 5 Years Close-ended Scheme with an automatic conversion to an open ended scheme upon maturity

Investment Performance
20 14.96 11.87 6.47 7.64 9.33

Returns

15 10 5 0 1 Year 4.19

3 Years

Since Inception

Birla Sun Life Long Term Advantage Fund-Growth BSE Sensex

NAV of Plans / Options (`) Growth: 14.16 Dividend: 13.08 Benchmark: BSE Sensex

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Quarterly Average AUM: ` 253.81 Crores Load Structure (as % of NAV) Exit Load NA Entry Load: Nil Investors offering units for repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamor tized issue expenses on the applicable NAV. Other Parameter Standard Deviation Sharpe Ratio## Beta:

28.05% 0.24 0.88

Note: Standard Deviation & Sharpe Ratio are calculatedon Annualised basis using 3 years history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Top Ten Holdings


Issuer Infosys Ltd. ICICI Bank Ltd. Tata Consultancy Services Ltd. Larsen & Toubro Ltd. ITC Ltd. % to net Assets 6.81% 5.17% 4.97% 4.45% 4.24% Issuer Reliance Industries Ltd. HDFC Bank Ltd. FAG Bearings India Ltd. Bharti Airtel Ltd. Bosch Ltd. % to net Assets 4.11% 3.96% 3.61% 3.58% 3.52%

51

Tax Savings Solutions

What are Tax Savings Solutions? Our Tax Savings Solutions help to reduce your tax burden and at the same time, aim to grow your money through equity investments.

Who can benefit from Tax Savings Solutions? Tax saving is important, especially when investors can save up to ` 30,900 in taxes! Section 80C of the Income Tax Act, 1961 provides options to save tax by reducing the taxable income by up to Rs. 1 lakh. But, wealth creation is also important. Isnt it? Thats why these solutions are ideal for investors who would like to create wealth along with tax saving.

Benefits of Tax Savings Solutions: Low lock-in period: Your money is locked-in for just 3 years, as against the much longer lock-in periods in other options. Potential to earn dividends: While your money is locked-in for 3 years, you may opt for the dividend option and can receive returns in the form of tax-free dividends during this time. This feature is unique only to tax saving solutions from mutual funds. Earn market linked returns: Since investments are made in stocks of Indian companies, the value of your investment moves with the stock market. Although it comes with market related risks, your money is diversified i.e. spread out across stocks of multiple companies and is being monitored by an investment expert with an aim to minimize such risks. Tax-free returns: When you withdraw your investment after 3 years, the returns are totally tax free. Yes, you save taxes on both, your initial investment and also on the returns.

The Financial Solution (Tax Saving Solution) stated above is ONLY for highlighting the many advantages perceived from investments in Mutual Funds but does not in any manner, indicate or imply, either the quality of any particular Scheme or guarantee any specific performance/returns. Tax deduction available u/s 80C of the Income Tax Act, 1961 is subject to conditions specified therein. Investors are requested to consult their tax advisor before investing for individual nature of tax benefits.

52

Birla Sun Life Tax Relief 96


What is it? A fund that provides an opportunity to save tax while growing your money through Equity investments.
High Returns High Risk

TAX SAVINGS SOLUTIONS

3 yrs+

Low Liquidity

As on June 30,2011

Fund Details
Fund Manager Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Ajay Garg October 01,2006 15 years March 29, 1996 An Open-ended ELSS Scheme with a lock - in of 3 years from the date of allotment.

Investment Performance
35 30 25 20 15 10 5 0 -5 -10 29.68 12.95 12.07 -3.22 2.96 13.15 12.74 13.27

Returns

1 Year

3 Years

5 Years

NAV of Plans / Options (`) Growth : 11.03 Dividend: 77.81 Benchmark: BSE 200

Birla Sun Life Tax Relief '96 - Dividend

Since Inception BSE 200

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available ,they have not been shown

Quarterly Average AUM: ` 1491.87 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load: Other Parameter Standard Deviation: Sharpe Ratio##: Beta: Nil Investment Period Since Inception Last 5 years Last 3 years Last 1 year Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011)

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Tax Relief 96.

Value (`) of SIP in


Total Investments (`) 183000 60000 36000 12000 BSE 200 712255 77511 46222 11680 Birla Sun Life Tax Relief 96 1946754 75864 46088 11341

Returns (%)*
BSE 200 16.18 10.20 16.98 -4.93 Birla Sun Life Tax Relief 96 27.32 9.33 16.77 -10.08

34.82% 0.14 1.04

Date of First Installment : April 01, 1996 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer
Reliance Industries Ltd. Larsen & Toubro Ltd. Housing Development Finance Corporation Ltd. Tata Consultancy Services Ltd. ICICI Bank Ltd. I

% to net Assets
7.00% 4.37% 4.23% 3.90% 3.48%

Issuer
State Bank of India HDFC Bank Ltd. Jindal Steel & Power Ltd. ING Vysya Bank Ltd. Bosch Ltd.

% to net Assets
3.46% 3.15% 3.09% 3.07% 2.79%

53

Birla Sun Life Tax Plan


What is it? A fund that provides an opportunity to save tax while growing your money through Equity investments.
High Returns High Risk

TAX SAVINGS SOLUTIONS

3 yrs+

Low Liquidity

As on June 30,2011

Fund Details
Fund Manager Managing Fund Since: Total Experience: Date of inception: Nature of the scheme: Mr. Sanjay Chawla September 12, 2007 22 years February 16, 1999 An Open-ended ELSS Scheme with a lock - in of 3 years

Investment Performance
25 20 15 11.87 10.27 12.18 10.23 22.69 14.99

Returns

10 5 0

6.52 6.47

1 Year

3 Years

5 Years

NAV of Plans / Options (`) Growth (w.e.f. 06/03/08): 13.75 Dividend: 45.31 Benchmark: BSE SENSEX

Since Inception BSE Sensex

Birla Sun Life Tax Plan - Dividend

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available ,they have not been shown

Quarterly Average AUM: ` 143.77 Crores Load Structure (as % of NAV) (Incl for SIP) Entry Load: Nil Exit Load: Other Parameter Standard Deviation: Sharpe Ratio##: Beta: Nil Investment Period Since Inception Last 5 years Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer. ## Risk-free rate assumed to be 8.20% (91 day T-bill yield as on Jun 30, 2011) Last 3 years Last 1 year Total Investments (`) 148000 60000 36000 12000

Systematic Investment Plan (SIP)


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Tax Plan.

Value (`) of SIP in


BSE SENSEX 452061 76993 45982 11910 Birla Sun Life Tax Plan 630887 74088 45748 11910

Returns (%)*
BSE SENSEX 16.86 9.93 16.61 -1.40 Birla Sun Life Tax Plan 21.66 8.38 16.25 -1.40

29.01% 0.09 0.91

Date of First Installment : March 01, 1999 The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Top Ten Holdings


Issuer Infosys Limited HDFC Bank Ltd. ICICI Bank Ltd. Reliance Industries Ltd. Axis Bank Ltd. % to net Assets 7.71% 4.62% 4.56% 4.44% 4.37% Issuer Sun Pharmaceutical Industries Ltd. Cummins India Ltd. State Bank of India Tata Consultancy Services Ltd. Maruti Suzuki India Ltd. % to net Assets 4.22% 3.59% 3.40% 3.34% 3.28%

54

Funds at a Glance
SAVINGS SOLUTIONS
SCHEME PLAN OPTION SUB OPTION MINIMUM INVESTMENT AMOUNT
FP : ` 10,000/AP : ` 1,000/Daily Dividend Weekly Dividend Institutional Growth Institutional Premium - Dividend Daily Dividend Weekly Dividend Dividend (w.e.f. July 08, 2011) Institutional Premium Growth Birla Sun Life Cash Manager Growth Dividend Daily Dividend Weekly Dividend Institutional Growth Weekly Dividend Daily Dividend Birla Sun Life Savings Fund Institutional Plan Daily Dividend Weekly Dividend Growth Reinvestment Payout / Reinvestment Reinvestment Reinvestment FP : ` 1,00,00,000/AP : ` 1,00,000/Application for < ` 1 Cr > ` 1 Cr Default Option /Facility Weekly Retail Dividend Reinvstmt Daily Dividend Institutional Reinvstmt Plan FP : ` 100,00,000/AP : ` 1,00,000/Reinvestment Reinvestment FP : ` 10,000/AP : ` 1,000/Application for < ` 1 Cr > ` 1 Cr Default Option /Facility Weekly Dividend Dividend Reinvstmt Daily Dividend Institutional Reinvstmt Plan Payout / Reinvestment Payout / Reinvestment Payout / Reinvestment FP : ` 5,00,00,000/AP : ` 1,00,000/Reinvestment Payout / Reinvestment FP : ` 1,00,00,000/AP : ` 1,00,000/Application for < ` 1 Cr > ` 1 Cr but < ` 5 Crs > ` 5 Crs Default Option /Facility Dividend Retail Reinvstmt Institutional Daily Dividend Reinvstmt Institutional Daily Dividend Premium Reinvstmt Plan

DEFAULT OPTION

For redemption-switch out consider from the date of allotment.

EXIT LOAD

Birla Sun Life Cash Plus

Retail Dividend Retail Growth Institutional Dividend

Daily Dividend

Reinvestment

Nil.

Nil.

Retail Plan

FP : ` 10,000/AP : ` 1,000/-

Nil.

Birla Sun Life Ultra Short Term Fund

Institutional Plan

Daily Dividend Fortnightly Dividend Weekly Dividend Growth Daily Dividend Fortnightly Dividend Growth Monthly Dividend Sweep Monthly Dividend Quarterly Dividend Growth

Reinvestment Payout / Reinvestment Payout / Reinvestment Reinvestment Payout / Reinvestment

FP : ` 2,00,00,000/AP : ` 10,000/-

Application for < ` 2 Crs

Retail Plan Birla Sun Life Dynamic Bond Fund Retail Plan

FP : ` 10,000/AP : ` 1,000/FP : ` 5,00,000/AP : ` 1,000/AP : ` 1,000/AP : ` 1,000/AP : ` 1,000/-

> ` 2 Crs

Default Option /Facility Fortnightly Retail Dividend Institutional Reinvstmt Plan

within 15 days/0.25% of applicable NAV.

Payout / Reinvestment Payout / Reinvestment /Sweep

FP : ` 5,000/FP : ` 5,000/FP : ` 5,000/-

Choice of Option : Quarterly Dividend Choice of Sub-Option : Dividend Reinvestment

within 180 days /0.50% of applicable NAV.

Birla Sun Life Medium Term Plan

Institutional Plan Retail Plan

Weekly Dividend Fortnightly Dividend Monthly Dividend Growth

Reinvestment Payout / Reinvestment Payout / Reinvestment /Sweep

FP : ` 1,00,00,000/AP : ` 10,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,00,00,000/AP : Re 1/-

Choice of Plan : Retail Choice of Option : Growth Choice of Facility : Fortnightly Dividend Reinvestment

within 90 days /0.25% of applicable NAV.

Birla Sun Life Floating Rate Fund Institutional Short Term Plan Weekly Dividend Daily Dividend Growth Retail Plan Long Term Plan Institutional Plan

Daily Dividend Reinvestment Weekly Dividend Reinvestment Growth Reinvestment Reinvestment Weekly Dividend Reinvestment Growth Weekly Dividend Reinvestment Growth

Application for < ` 5 Crs

FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/-

> ` 5 Crs

Default Plan Option /Facility Daily Dividend Reinvstmt Daily Dividend Institutional Reinvstmt

Nil.

Daily Dividend Reinvestment. FP : ` 2,00,00,000/AP : ` 1,00,000/FP : ` 5,000/AP : ` 1,000/Dividend Reinvestment

within 30 days /0.25% of applicable NAV.

Birla Sun Life Income Plus Birla Sun Life Income Fund

Dividend Growth Growth Quarterly Dividend

Payout / Reinvestment

within 7 days/0.25% of applicable NAV.

Payout/Reinvestment/Sweep

FP : ` 5,000/AP : ` 1,000/-

Dividend Reinvestment

within 90 days/0.50% of applicable NAV.

Birla Sun Life Gilt Plus

Regular Plan

Quarterly Dividend Growth Quarterly Dividend Annual Dividend Growth Quarterly Dividend Growth

Payout / Reinvestment /Sweep Payout / Reinvestment /Sweep Payout / Reinvestment /Sweep Payout / Reinvestment /Sweep Quarterly Gain / Annual Gain For Liquid Plan, Regular Plan & PF Plan (Quarterly/Annual Div) Nil For PF Plan (Growth) within365 days/1% of applicable NAV.

Liquid Plan

FP : ` 5,000/AP : ` 1,000/-

Growth

PF Plan

55

Funds at a Glance
SCHEME PLAN OPTION SUB OPTION MINIMUM INVESTMENT AMOUNT DEFAULT OPTION
For redemption-switch out consider from the date of allotment.
Nil.

EXIT LOAD

Birla Sun Life Government Securities Fund

Long Term Plan

Growth Dividend Daily Dividend

Payout / Reinvestment Reinvestment FP : ` 5,000/AP : ` 1,000/Max. Amt: ` 500,000 (For Long Term Plan) Growth

Short Term (Retail) Plan Growth Daily Dividend Weekly Dividend Dividend Growth Dividend Growth Dividend Growth

Nil.

Short Term (Institutional) Plan

Reinvestment Reinvestment Payout / Reinvestment

FP : ` 5,00,00,000/AP : ` 1,00,000/-

Nil.

Birla Sun Life Enhanced Arbitrage Fund

Retail Plan

Payout / Reinvestment /Sweep

FP : ` 5,000/AP : ` 1,000/FP : ` 5,00,00,000/AP : ` 10,000/-

Institutional Plan

Payout / Reinvestment /Sweep

Choice of Plan : Retail Plan Choice of Option : Dividend Choice of Facility : Reinvestment

before 90 days/0.75% of applicable NAV. after 90 days to 180days/0.50% of applicable NAV. after 180 days/Nil of applicable NAV.

REGULAR INCOME SOLUTIONS


SCHEME PLAN OPTION SUB OPTION MINIMUM INVESTMENT AMOUNT
FP : ` 25,000/AP : ` 5,000/-

DEFAULT OPTION

For redemption-switch out consider from the date of allotment.

EXIT LOAD

Birla Sun Life Monthly Income

Monthly Dividend Quarterly Dividend

Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep

Growth

FP : ` 5,000/AP : ` 1,000/-

Choice of Plan : Growth Choice of Option within Monthly Dividend : Dividend Reinvestment Choice of Plan within Quarterly Dividend : Dividend Reinvestment

within 365 days/1% of applicable NAV.

Birla Sun Life MIP Monthly Dividend Monthly Payment Growth Birla Sun Life MIP II Savings 5 Payout/Reinvestment/Sweep Instant / Deferred

FP : Dividend & Payment Option ` 25,000/Growth: ` 5,000/AP : ` 1,000/-

Choice of Option within Monthly Dividend : Dividend Reinvestment Choice of Option within Monthly Payment Plan : Instant

within 7 days/0.25% of applicable NAV.

Monthly Dividend Monthly Payment Growth Monthly Dividend Monthly Payment Growth

Payout / Reinvestment /Sweep

Birla Sun Life MIP II Wealth 25

FP : Dividend & Payment Option ` 25,000/Growth ` 5,000/AP : ` 1,000/-

Choice of Option : Growth Choice of Sub-Option within Monthly Dividend Option : Dividend Reinvestment

within 365 days/1% of applicable NAV.

Payout / Reinvestment /Sweep

within 365 days/1% of applicable NAV.

TAX SAVINGS SOLUTIONS


SCHEME PLAN OPTION SUB OPTION MINIMUM INVESTMENT AMOUNT
FP : ` 500/AP : ` 500/FP : ` 500/AP : ` 500/-

DEFAULT OPTION

For redemption-switch out consider from the date of allotment.


Nil.

EXIT LOAD

Birla Sun Life Tax Relief 96

Dividend Growth Dividend Growth

Payout/Reinvestment/Sweep

Dividend Payout

Birla Sun Life Tax Plan

Payout/Reinvestment/Sweep

Dividend Payout

Nil.

56

Funds at a Glance
WEALTH CREATION SOLUTIONS
SCHEME PLAN OPTION SUB OPTION MINIMUM INVESTMENT AMOUNT
FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/-

DEFAULT OPTION

For redemption-switch out consider from the date of allotment.


within 365 days/1% of applicable NAV. within 7 days/0.50% of applicable NAV. within 365 days/1% of applicable NAV. within 365 days/1% of applicable NAV. within 365 days/1% of applicable NAV. within 365 days/1% of applicable NAV. within 365 days/1% of applicable NAV. within 365 days/1% of applicable NAV. within 7 days/0.50% of applicable NAV. within 7 days/0.50% of applicable NAV. within 365 days/1% of applicable NAV. within 7 days/0.50% of applicable NAV. within 7 days/0.50% of applicable NAV. within 365 days/1% of applicable NAV. within 1 year/1% of applicable NAV.

EXIT LOAD

Birla Sun Life Equity Fund Birla Sun Life Advantage Fund Birla Sun Life Midcap Fund

Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth Dividend Growth PF Dividend Growth Dividend Growth Aggressive Moderate Conservative

Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Dividend / Growth Growth with Triggered Facility Dividend / Growth Dividend / Growth Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Payout / Reinvestment Payout / Reinvestment Payout/Reinvestment/Sweep Dividend Growth Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Dividend Growth Dividend Growth Dividend Growth Payout/Reinvestment/Sweep Dividend Growth Dividend Growth Payout/Reinvestment/Sweep Payout/Reinvestment/Sweep Payout / Reinvestment /Sweep Payout / Reinvestment /Sweep Payout / Reinvestment Payout / Reinvestment Payout / Reinvestment Payout / Reinvestment /Sweep

Dividend Reinvestment Dividend Reinvestment

FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/-

Dividend Reinvestment

Birla Sun Life Frontline Equity Fund Birla Sun Life Infrastructure Fund Birla Sun Life Basic Industries Fund Birla Sun Life India GenNext Fund Birla Sun Life New Millennium Fund Birla Sun Life Top 100 Fund Birla Sun Life Buy India Fund Birla Sun Life MNC Fund Birla Sun Life Index Fund Birla Sun Life India Opportunities Fund Birla Sun Life Small & Midcap Fund Birla Sun Life India Reforms Fund Birla Sun Life Dividend Yield Plus

Dividend Reinvestment Dividend Reinvestment Dividend Reinvestment Dividend Reinvestment Dividend Reinvestment Dividend Reinvestment Dividend Reinvestment Dividend Reinvestment Dividend Reinvestment Dividend Reinvestment Dividend Payout Dividend Reinvestment

Dividend Reinvestment

within 365 days/1% of applicable NAV. within 365 days/1% of applicable NAV. within 365 days/1% of applicable NAV.

Birla Sun Life 95 Fund Birla Sun Life Freedom Fund Birla Sun Life Asset Allocation Fund

Dividend Reinvestment Dividend Reinvestment

FP : ` 5,000/AP : ` 1,000/-

Dividend Reinvestment

Nil.

Birla Sun Life Special Situations Fund Birla Sun Life Commodity Equities Fund (Global Agri Plan,Global Precious Metals Plan,Global Multi Commodity Plan) Birla Sun Life International Equity Fund (Plan A) Birla Sun Life International Equity Fund (Plan B) Birla Sun Life Pure Value Fund

Dividend Growth Retail Plan Institutional Plan Dividend Growth Dividend Growth Dividend Growth

FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,00,00,000/AP : ` 10,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/FP : ` 5,000/AP : ` 1,000/-

Choice of Plan : Growth Choice of Option : Reinvestment Choice of Plan : Retail Plan Choice of Option : Growth Choice of Facility : Reinvestment

within 365 days/1% of applicable NAV. within 30 days/3% of applicable NAV. after 30 days but before 365 days/1% of applicable NAV. Nil. within 365 days/1% of applicable NAV. 1% if redeemed / switched out within 365 days

Dividend Reinvestment Dividend Reinvestment Choice of Plan : Growth Choice of Option : Reinvestment

Payout/Reinvestment

57

SIP Snapshot
Birla Sun Life Frontline Equity Fund
Value (`) of SIP in Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investment (`) 105000 60000 36000 12000 BSE 200 236816 77507 46218 11680 Birla Sun Life Frontline Equity Fund 313112 87819 48973 11921 BSE 200 17.93 10.19 16.97 -4.93 Returns (%)* Birla Sun Life Frontline Equity Fund 23.99 15.25 21.11 -1.23
Inception Date : August 30, 2002

Date of First Installment : October 01, 2002

Birla Sun Life Midcap Fund


Value (`) of SIP in Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investment (`) 104000 60000 36000 12000 CNX Midcap 260357 82643 48681 11309 Birla Sun Life Midcap Fund 310843 85539 49273 11461 Returns (%)* CNX Midcap 20.41 12.79 20.68 -10.56 Birla Sun Life Midcap Fund 24.30 14.18 21.55 -8.27

Date of First Installment : November 01, 2002

Inception Date : October 03, 2002

Birla Sun Life Dividend Yield Plus


Value (`) of SIP in Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investment (`) 100000 60000 36000 12000 S&P CNX 500 201390 76432 45793 11682 Birla Sun Life Dividend Yield Plus 258898 99704 54126 11975 Returns (%)* S&P CNX 500 16.30 9.63 16.32 -4.91 Birla Sun Life Dividend Yield Plus 22.07 20.46 28.45 -0.39

Date of First Installment : March 01, 2003

Inception Date : February 26, 2003

Birla Sun Life 95 Fund


Value (`) of SIP in Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investment (`) 195000 60000 36000 12000 CRISIL Balanced Fund Index 76238 43608 12064 Birla Sun Life 95 Fund 1843936 89060 49360 12162 Returns (%)* CRISIL Balanced Fund Index 9.53 12.89 1.00 Birla Sun Life 95 Fund 24.25 15.82 21.68 2.53

Date of First Installment : April 01, 1995

Inception Date : February 10, 1995

Birla Sun Life Dynamic Bond Fund


Value (`) of SIP in Investment Period Since Inception Last 5 years Last 3 years Last 1 year Total Investment (`) 81000 60000 36000 12000 CRISIL Composite Bond Fund Index 98519 69564 39160 12338 Birla Sun Life Dynamic Bond Fund 108191 74469 40268 12494 Returns (%)* CRISIL Composite Bond Fund Index 5.72 5.86 5.56 5.30 Birla Sun Life Dynamic Bond Fund 8.46 8.59 7.44 7.79
Inception Date : March 29, 1996

Date of First Installment : April 01, 1996

Note : Past performance may or may not be sustained in future. Returns assume reinvestment of tax free dividend declared. The data assumes the investment of ` 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return). When benchmark returns are not available,they have not been shown. The above returns calculated assuming investments in Growth option.

58

SIP

Helping you achieve your life goals, systematically.


You Earn Regularly You Spend Regularly Do You Invest Regularly? Times are changing fast. And, it is important for you to invest regularly and adapt to the changing scenario, to be able to counter rising inflation and fulfill your and your familys ever changing needs. We all may have various dreams that we want to realize owning a Car or a House or going on a Vacation etc. Besides these, we also need to plan for Childrens Education, their Marriage and our Retirement. Achieving these dreams may seem like climbing Mt Everest, but its possible if you prepare for it Step by Step with the help of SIP. Wondering what is SIP? SIP or Systematic Investment Plan is a simple and disciplined way to save and help you grow your money. It is a method through which you can invest in Mutual Funds through small and periodic installments (as little as ` 1000/- per month). For illustration purposes and understanding of SIP, assuming an annual interest rate of 8%, take a look at the chart below. Life Goal Home Assumed Target Amount (`) 1 Crore No. of years you need to stay invested (Tenure) 20 15 10 5 20 15 10 5 20 15 10 5 Investment per month (`) 6,710 16,977 54,661 1,36,097 671 1,698 5,466 13,610 1,342 3,395 10,932 27, 219 Advantages that make SIP desirable Allows you to invest with as little as ` 1000, which in turn allows you to start investing early. Helps counter market volatility by investing more when the market is down and less when it is up. Offers you the flexibility to increase or decrease the monthly investment amount without paying a fine. Builds in a month on month disciplined investment approach.

Childs Education / Marriage

10 Lakhs

Luxury Car

20 Lakhs

The above investment simulation, based on assumed rate of return, is for illustration purposes only and should not be construed as a promise of minimum returns and safeguard of capital. Birla Sun Life Mutual Fund / Birla Sun Life Asset Management Company Ltd. is not guaranteeing or promising or forecasting any returns. SIP does not assure a profit or guarantee protection against loss in a declining market.

All of a sudden your goal seems to be much closer and achievable, isnt it? So, why wait! Start investing today, because, the earlier you begin, the better it is.

59

Investment Objective
SAVINGS SOLUTIONS
Birla Sun Life Cash Plus Birla Sun Life Cash Manager Birla Sun Life Savings Fund
An open-ended liquid scheme with the objective to provide reasonable returns at a high level of safety and liquidity through judicious investments in high quality debt and money market instruments. An open ended Income scheme with the objective to provide income which is consistent with a portfolio through investments in a basket of debt and money market instruments of very short maturities with a view to provide reasonable returns. The primary objective of the schemes is to generate regular income through investments in debt and money market instruments. Income maybe generated through the receipt of coupon payments or the purchase and sale of securities in the underlying portfolio. The schemes will under normal market conditions, invest its net assets in fixed income securities, money market instruments, cash and cash equivalents. An open-ended short term income scheme with the objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities with relatively low levels of interest rate risk. An Open-ended income scheme with the objective to generate optimal returns with high liquidity through active management of the portfolio by investing in high quality debt and money market instruments. The primary investment objective of the Scheme is to generate regular income through investments in debt & money market instruments in order to make regular dividend payments to unit holders & secondary objective is growth of capital. An open-ended income scheme with the objective to generate consistent income through superior yields on its investments at moderate levels of risk through a diversified investment approach. An open-ended income scheme with the objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities. The primary objective of the schemes is to generate regular income through investment in a portfolio comprising substantially of floating rate debt / money market instruments. The schemes may invest a portion of its net assets in fixed rate debt securities and money market instruments. An open - ended government securities scheme with the objective to generate income and capital appreciation through investments exclusively in Government Securities. An open-ended Gilt scheme with the objective to provide investors current income consistent with a portfolio invested 100% in securities issued by the Government of India or the State Governments, and the secondary objective is capital appreciation. An Open ended Equity Scheme with an investment objective to generate income by investing predominantly in equity and equity related instruments. Scheme intends to take advantage from the price differentials / mis-pricing prevailing for stock / index in various market segments (Cash & Futures).

Birla Sun Life Ultra Short Term Fund Birla Sun Life Dynamic Bond Fund Birla Sun Life Medium Term Plan Birla Sun Life Income Plus Birla Sun Life Income Fund Birla Sun Life Floating Rate Fund Short Term Plan Birla Sun Life Gilt Plus Birla Sun Life Government Securities Fund Birla Sun Life Enhanced Arbitrage Fund

REGULAR INCOME SOLUTIONS


Birla Sun Life Monthly Income Birla Sun Life MIP
An open-ended income scheme with the primary investment objective to generate regular income so as to make monthly and quarterly distributions to Unit holders and the secondary objective as growth of capital. Monthly income is not assured and is subject to availability of distributable surplus The primary objective of the scheme is to generate regular income so as to make monthly distributions to unit holders with the secondary objective being growth of capital. Income may be generated through the receipt of coupon payments, the amortization of the discount on debt instruments, receipt of dividends or the purchase and sale of securities in the underlying portfolio. The schemes will under normal market conditions, invest its net assets primarily in fixed income securities, money market instruments, cash and cash equivalents while at the same time maintaining a small exposure to equity markets. (Monthly income is not assured and is subject to availability of distributable surplus.) An open-ended income scheme with the objective to generate regular income so as to make monthly payment or distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus. An Open-ended income scheme with the objective to generate regular income so as to make monthly payment or distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus.

Birla Sun Life MIP II - Wealth 25 Plan Birla Sun Life MIP II - Savings 5 Plan

TAX SAVINGS SOLUTIONS


Birla Sun Life Tax Relief 96 Birla Sun Life Tax Plan
An open-ended equity linked savings scheme (ELSS) with the objective of long term growth of capital through a portfolio with a target allocation of 80% equity, 20% debt and money market securities An open-ended Equity Linked Savings Scheme (ELSS) with the objective to achieve long-term growth of capital along with income tax relief for investment.

60

Investment Objective
WEALTH CREATION SOLUTIONS
Birla Sun Life Equity Fund Birla Sun Life Advantage Fund Birla Sun Life Midcap Fund Birla Sun Life Frontline Equity Fund Birla Sun Life Infrastructure Fund Birla Sun Life Basic Industries Fund An open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90% equity and 10% debt and money market securities. An open-ended growth scheme with the objective to achieve long-term growth of capital at relatively moderate levels of risk through a diversified research based investment approach. An open-ended growth scheme with the objective to achieve long-term growth of capital at controlled level of risk by primarily investing in midcap stocks. An open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. An open-ended growth scheme with the objective to providing for medium to long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities of companies that are participating in the growth and development of Infrastructure in India. A multi-sector open-ended growth scheme with the objective of long term growth capital, through a portfolio with a target allocation of 100% equity, focusing on investing in companies sensitive to economic cycles and commodity pricing cycles. The investments will be in companies which are often referred to as cyclical companies. An open-ended growth scheme with the objective to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics: 1. Companies that seek growth in revenues arising out of demand from the younger generation (GenNext) for their products or services. 2. They should be engaged in manufacturing of products or rendering of services that go directly to the consumer. 3. The products and services should have distinct brand identity, thereby enabling choice. A multi-sector open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in technology and technology dependent companies, hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies. An open-ended growth scheme with the objective to provide medium to long term capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of top 100 companies as measured by market capitalization. A multi-sector open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in businesses that are driven by Indias large population and inherent consumption patterns. The focus of the scheme will be in the consumer and healthcare sectors. An open-ended growth scheme with the objective to achieve long-term growth of capital at relatively moderate levels of risk by making investments in securities of multi-national companies through a research based investment approach. An open-ended index-linked growth scheme with the objective to generate returns commensurate with the performance of Nifty subject to tracking errors. An open-ended growth scheme with the objective to achieve superior long-term growth of capital by investing in shares of companies that do one or more of the following: Leverage Indias intellectual capital for providing services, research and creative inputs; Seek to use current and impending changes in patent laws / import tariffs / quotas to supply goods and services; Leverage Indias lower labour costs for providing services and manufactured goods; Leverage Indias large population of English speaking people for providing services. An open-ended growth scheme with the objective to provide capital growth and income by investing primarily in a well-diversified portfolio of dividend paying companies that have a relatively high dividend yield. An open-ended balanced scheme with the objective of long term growth of capital and current income, through a portfolio of equity and fixed income securities An open-ended balanced scheme with an objective to balance income requirements with growth of capital through a balance mix of investments in equity and debt at relatively moderate levels of risks through a diversified research based investment approach. An open-ended Fund of Funds scheme with the objective to provide income and capital appreciation along with diversification by investing in a basket of debt and equity Mutual Fund schemes in line with the risk profile of the investors. An open-ended diversified equity scheme with an objective of the scheme is to generate long-term growth of capital by investing in a portfolio of equity and equity related securities. The Scheme would follow an investment strategy that would take advantage of Special Situations & Contrarian investment style. An Open ended Growth Scheme with the objective to offer long term growth of capital, by investing in (1) stocks of commodity companies, i.e., companies engaged in or focusing on the specified commodity business and/or (2) overseas mutual fund scheme(s), that have similar investment objectives. These securities could be issued in India or overseas. An open-ended diversified equity scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the international markets. An open-ended diversified equity scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the domestic and international markets. An Open ended Small and Mid Cap Equity Scheme with an objective to generate consistent long-term capital appreciation by investing predominantly in equity and equity related securities of companies considered to be small and midcap. The Scheme may also invest a certain portion of its corpus in fixed income securities including money market instruments, in order to meet liquidity requirements from time to time. An Open ended Equity Scheme with an investment objective is to generate growth and capital appreciation by building a portfolio of companies that are expected to benefit from the economic reforms, PSU divestment and increased government spending. An Open ended Diversified Equity Scheme with the objective to generate consistent long-term capital appreciation by investing predominantly in equity and equity related securities by following value investing strategy. A 5 years close ended scheme with automatic conversion to an open ended scheme upon maturity with the objective to provide long term capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities.

Birla Sun Life India GenNext Fund

Birla Sun Life New Millennium Fund

Birla Sun Life Top 100 Fund Birla Sun Life Buy India Fund

Birla Sun Life MNC Fund Birla Sun Life Index Fund Birla Sun Life India Opportunities Fund

Birla Sun Life Dividend Yield Plus Birla Sun Life 95 Fund Birla Sun Life Freedom Fund Birla Sun Life Asset Allocation Fund Birla Sun Life Special Situations Fund

Birla Sun Life Commodity Equities Fund Birla Sun Life International Equity Fund - Plan A Birla Sun Life International Equity Fund - Plan B Birla Sun Life Small & Midcap Fund

Birla Sun Life India Reforms Fund Birla Sun Life Pure Value Fund Birla Sun Life Long Term Advantage Fund

61

Dividend History
DEBT Schemes Declared on date
11-Feb-11 28-Jan-11 31-Dec-10 28-Jan-11 31-Dec-10 30-Jan-11 30-Nov-10 29-Oct-10 30-Jun-11 30-Mar-11 31-Dec-10 15-Mar-10 15-Dec-09 15-Sep-09 15-Mar-10 16-Mar-09 17-Mar-08 15-Jun-11 11-May-11 22-Mar-11 15-Jun-11 15-Mar-11 15-Dec-10 15-Jun-11 15-Mar-11 15-Dec-10 15-Jun-11 15-Mar-11 15-Mar-10 15-Mar-11 15-Sep-10 15-Mar-10 15-Sep-10 15-Jun-10 15-Mar-10 15-Sep-10 15-Jun-10 15-Mar-10 Birla Sun Life Savings Fund Institutional Monthly Dividend Birla Sun Life Savings Fund Retail Monthly Dividend Birla Sun Life Ultra Short Term Fund Monthly Dividend Birla Sun Life Dynamic Bond Fund Retail Quarterly Dividend Birla Sun Life Income Plus - Quarterly Dividend Birla Sun Life Income Fund- Half Yearly Dividend Birla Sun Life Income Fund - Quarterly Dividend Birla Sun Life Gilt Plus - Liquid Plan Quarterly Dividend Birla Sun Life Gilt Plus - PF Plan Quarterly Dividend Birla Sun Life Gilt Plus - Regular Plan Quarterly Dividend Birla Sun Life Govt. Securities Fund - Long Term Dividend Birla Sun Life Govt. Securities Fund - Short Term Dividend Birla Sun Life Short Term Opportunities Fund 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00

(For select Schemes)

SAVINGS SOLUTIONS
Non Corporate Face Value Dividend# (` per unit)
0.0350 0.0497 0.0587 0.0350 0.0469 0.0529 0.0540 0.0530 0.0462 0.2183 0.1254 0.0629 0.0526 0.1229 0.1239 0.2453 0.4467 0.4752 0.1443 0.1200 0.0549 0.1305 0.1044 0.1133 0.0707 0.0558 0.0602 0.1492 0.1279 0.0876 0.3213 0.3413 0.3067 0.1120 0.1116 0.0438 0.1129 0.1127 0.1077

Corporate Dividend# (` per unit)


0.0287 0.0607 0.0547 0.0287 0.0573 0.0493 0.0660 0.0494 0.0431 0.1648 0.1532 0.0586 0.0489 0.1144 0.1153 0.2283 0.4158 0.4423 0.1090 0.0987 0.0670 0.0985 0.1275 0.1056 0.0534 0.0681 0.0561 0.1127 0.1563 0.0815 0.3925 0.3181 0.2854 0.1044 0.1040 0.0408 0.1052 0.1050 0.1003

Dividend# (` per unit)


10.3099 10.3384 10.3413 10.2848 10.3108 10.3105 10.8474 10.8321 10.8206 11.5246 11.4170 11.2857 11.2701 11.3564 11.3907 11.5557 11.9496 11.6359 11.4526 11.4828 11.3791 10.5338 10.4856 10.4620 10.3277 10.2630 10.1170 12.2294 12.2569 11.8600 11.6205 11.6986 11.3546 10.2297 10.2491 10.1242 10.3547 10.3291 10.3124

Note: After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance may or may not be sustained in future.

REGULAR INCOME SOLUTIONS


Non Corporate DEBT Schemes Declared on date
30-Jun-11 31-May-11 29-Apr-11 30-Jun-11 30-Mar-11 31-Dec-10 24-Jun-11 27-May-11 29-Apr-11 24-Jun-11 27-May-11 27-May-11 24-Jun-11 27-May-11 29-Apr-11

Corporate Dividend# (` per unit)


0.0431 0.0505 0.0472 0.1389 0.1470 0.1543 0.0404 0.0442 0.0550 0.0402 0.0441 0.0441 0.0402 0.0437 0.0545

Face Value
10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00

Dividend# (` per unit)


0.0571 0.0614 0.0574 0.1840 0.1796 0.1656 0.0535 0.0538 0.0669 0.0532 0.0536 0.0536 0.0532 0.0532 0.0663

Dividend# (` per unit)


11.3463 11.2665 11.3539 11.9744 11.9506 12.0695 11.2946 11.3008 11.3867 11.2637 11.2238 11.2238 11.2685 11.2159 11.2757

Birla Sun Life Monthly Income - Monthly Dividend Birla Sun Life Monthly Income - Quarterly Dividend

Birla Sun Life MIP - Monthly Dividend Plan

Birla Sun Life MIP II - Wealth 25 Plan Monthly Dividend Plan Birla Sun Life MIP II - Savings 5 Plan Monthly Dividend Plan

Note: After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance may or may not be sustained in future.

62

Dividend History
EQUITY SCHEMES
Birla Sun Life Equity Fund

(For select Schemes)

WEALTH CREATION SOLUTIONS


Declared on date
15-Oct-10 12-Mar-10 15-Oct-09 06-Aug-10 26-Feb-09 23-Sep-09 16-Jul-10 29-Jan-10 31-Jul-09 06-Aug-10 29-Jan-10 31-Jul-09 16-Jul-10 24-Dec-09 23-Jun-09 16-Jul-10 08-Jan-10 8-Jul-09 09-Sep-10 26-Feb-10 23-Sep-09 15-Oct-10 12-Mar-10 15-Oct-09 09-Sep-10 26-Feb-10 23-Sep-09 27-Aug-10 26-Feb-10 23-Sep-09 23-Mar-07 3-Feb-04 17-Oct-03 27-Aug-10 26-Feb-10 23-Sep-09 29-Oct-10 25-Jun-10 26-Feb-10 15-Oct-10 12-Mar-10 15-Oct-09 16-Jul-10 08-Jan-10 08-Jul-09

Dividend# (` per unit)


5.00 5.00 5.00 7.00 6.25 7.50 1.50 2.50 1.50 1.25 2.00 1.50 2.50 2.00 5.00 1.00 1.00 2.00 0.85 0.75 1.00 1.00 1.00 1.50 1.75 1.25 2.00 5.25 3.75 7.00 6.50 1.65 5.60 1.25 1.00 2.00 0.75 0.71 0.65 7.50 7.00 7.00 1.50 2.00 1.50

Face value (`)


10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00

Cum Dividend NAV (` per unit)


82.36 74.69 76.59 93.39 88.77 97.41 26.01 26.02 22.66 23.13 22.53 21.51 30.85 30.79 28.52 14.97 14.05 12.77 14.16 13.49 14.02 16.576 14.952 16.168 27.83 22.44 23.13 86.27 74.35 72.98 21.83 11.99 16.19 19.28 18.77 19.24 16.70 14.79 13.54 124.32 112.06 114.63 18.08 20.26 19.69

Birla Sun Life Advantage Fund

Birla Sun Life Midcap Fund

Birla Sun Life Frontline Equity Fund

Birla Sun Life Basic Industries Fund

Birla Sun Life India GenNext Fund

Birla Sun Life New Millennium Fund

Birla Sun Life Top 100 Fund

Birla Sun Life Buy India Fund

Birla Sun Life MNC Fund

Birla Sun Life Index Fund

Birla Sun Life India Opportunities Fund

Birla Sun Life Dividend Yield Plus

Birla Sun Life 95 Fund

Birla Sun Life Freedom Fund

Note: After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance is no guarantee of future results.

TAX SAVINGS SOLUTIONS


EQUITY SCHEMES
Birla Sun Life Tax Relief 96

Declared on date
12-Mar-10 31-Aug-09 27-Jun-08 17-Sep-10 12-Mar-10 20-Mar-09

Dividend# (` per unit)


10.00 10.00 10.00 10.00 10.00 10.00

Face value (`)


7.00 4.00 5.00 2.00 7.50 4.50

Cum Dividend NAV (` per unit)


-

Birla Sun Life Tax Plan

Note: After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance is no guarantee of future results.

63

Sector Allocation
SAVINGS SOLUTIONS
Birla Sun Life Enhanced Arbitrage Fund
Allocation as a % of Net Assets Retailing Banks Transportation Construction Oil Petroleum Products Finance Pharmaceuticals Construction Project Other Equity Future and Options Net receivables / payables Total % 10.18% 9.06% 8.50% 8.13% 7.76% 7.45% 7.32% 6.76% 4.68% 1.31% -71.57% 100.42% 100%

Birla Sun Life Capital Protection Oriented Fund - Series 1


Allocation as a % of Net Assets Corporate Debt PSU/PFI Bonds/Banks Banks Money Market Instruments Other Equity Cash & Current Assets Total % 61.69% 21.90% 2.36% 2.03% 6.77% 5.24% 100%

Birla Sun Life Capital Protection Oriented Fund - Series 2


Allocation as a % of Net Assets Corporate Debt PSU/PFI Bonds/Banks Banks Other Equity Cash & Current Assets Total % 68.58% 12.55% 2.61% 9.17% 7.09% 100%

TAX SAVINGS SOLUTIONS


Birla Sun Life Tax Plan
Allocation as a % of Net Assets Banks Software Petroleum Products Pharmaceuticals Auto Ancillaries Industrial Products Finance Consumer Non Durables Auto Transportation Industrial Capital Goods Non - Ferrous Metals Other Equity Cash & Cash Equivalents Net receivables / payables Total % 16.94% 13.18% 8.06% 6.97% 5.71% 5.64% 5.36% 5.35% 5.26% 2.57% 2.29% 2.08% 10.90% 6.34% 3.35% 100%

Birla Sun Life Tax Relief 96


Allocation as a % of Net Assets Banks Industrial Capital Goods Pharmaceuticals Petroleum Products Finance Software Auto Ancillaries Construction Project Ferrous Metals Consumer Non Durables Auto Pesticides Retailing Hotels Industrial Products Telecom - Services Other Equity Cash & Cash Equivalents Net receivables / payables Total % 18.43% 7.62% 7.40% 7.00% 6.88% 6.12% 6.10% 4.37% 4.37% 3.50% 3.47% 3.33% 3.17% 2.48% 2.28% 2.27% 8.24% 4.06% -1.10% 100%

Note: The above Allocation is as on Jun 30, 2011

64

Sector Allocation
WEALTH CREATION SOLUTIONS
Birla Sun Life Equity Fund
Allocation as a % of Net Assets Banks Software Petroleum Products Consumer Non Durables Industrial Capital Goods Pharmaceuticals Power Finance Construction Project Telecom - Services Auto Transportation Media & Entertainment Construction Oil United States of America Other Equity Future and Options Cash & Cash Equivalents Net receivables / payables Total % 17.72% 9.01% 6.35% 6.31% 6.09% 5.62% 5.07% 4.93% 4.13% 4.00% 3.44% 2.74% 2.71% 2.51% 2.32% 1.60% 9.79% -0.68% 2.69% 3.65% 100%

Birla Sun Life Advantage Fund


Allocation as a % of Net Assets Banks Pharmaceuticals Petroleum Products Auto Ancillaries Software Industrial Capital Goods Finance Ferrous Metals Construction Project Retailing Consumer Non Durables Auto Industrial Products Telecom - Services Other Equity Cash & Cash Equivalents Net receivables / payables Total % 19.69% 8.12% 7.18% 6.55% 6.38% 6.26% 6.23% 4.42% 4.37% 3.40% 3.35% 2.73% 2.53% 2.52% 14.58% 2.68% -0.99% 100%

Birla Sun Life Midcap Fund


Allocation as a % of Net Assets Pharmaceuticals Consumer Non Durables Banks Auto Ancillaries Industrial Capital Goods Construction Finance Petroleum Products Media & Entertainment Power Transportation Fertilisers Industrial Products Pesticides Other Equity Cash & Cash Equivalents Net receivables / payables Total % 12.33% 11.98% 10.55% 6.25% 6.24% 5.83% 5.77% 4.70% 3.92% 3.88% 3.26% 3.14% 3.08% 2.33% 8.68% 3.08% 4.98% 100%

Birla Sun Life Frontline Equity Fund


Allocation as a % of Net Assets Banks Software Consumer Non Durables Petroleum Products Finance Industrial Capital Goods Pharmaceuticals Construction Project Telecom - Services Auto Ferrous Metals Power Oil Industrial Products Other Equity Future and Options Cash & Cash Equivalents Net receivables / payables Total % 17.78% 9.28% 6.93% 6.71% 5.39% 5.37% 4.87% 3.82% 3.73% 3.57% 3.28% 2.86% 2.22% 2.06% 12.00% 1.96% 6.80% 1.36% 100%

Birla Sun Life Infrastructure Fund


Allocation as a % of Net Assets Banks Industrial Capital Goods Power Construction Petroleum Products Finance Construction Project Industrial Products Telecom - Services Gas Consumer Durables Oil Other Equity Future and Options Cash & Cash Equivalents Net receivables / payables Total % 17.82% 15.17% 13.48% 7.36% 4.93% 4.88% 4.87% 4.54% 4.36% 3.90% 2.15% 2.01% 9.29% -0.96% 4.30% 1.91% 100%

Birla Sun Life Basic Industries Fund


Allocation as a % of Net Assets Banks Industrial Products Industrial Capital Goods Power Petroleum Products Auto Ancillaries Ferrous Metals Construction Project Oil Finance Consumer Durables Pesticides Transportation Fertilisers Other Equity Cash & Cash Equivalents Net receivables / payables Total % 19.88% 12.20% 10.94% 7.73% 6.45% 5.90% 5.47% 3.72% 3.62% 3.45% 2.56% 2.44% 2.16% 2.00% 6.96% 3.42% 1.10% 100%

Birla Sun Life India GenNext Fund


Allocation as a % of Net Assets Consumer Non Durables Banks Media & Entertainment Pharmaceuticals Auto Petroleum Products Transportation Retailing Telecom - Services Consumer Durables Auto Ancillaries Construction Finance Other Equity Cash & Cash Equivalents Net receivables / payables Total % 20.38% 13.70% 11.27% 8.17% 7.19% 5.15% 5.05% 4.49% 4.28% 3.63% 2.55% 2.47% 2.30% 2.25% 2.54% 4.58% 100%

Birla Sun Life New Millennium Fund


Allocation as a % of Net Assets Software Telecom - Services Media & Entertainment Cash & Cash Equivalents Net receivables / payables Total % 81.07% 9.25% 5.55% 4.29% -0.16% 100%

Note: The above Allocation is as on Jun 30, 2011

65

Sector Allocation
Birla Sun Life Top 100 Fund
Allocation as a % of Net Assets Banks Software Petroleum Products Pharmaceuticals Consumer Non Durables Finance Industrial Capital Goods Telecom - Services Power Construction Project Auto Oil Gas Ferrous Metals Other Equity Future and Options Cash & Cash Equivalents Net receivables / payables Total % 17.35% 9.00% 7.81% 6.94% 6.93% 6.23% 5.99% 4.51% 4.02% 3.98% 2.66% 2.47% 2.15% 2.03% 9.47% -1.58% 4.67% 5.36% 100%

Birla Sun Life Buy India Fund


Allocation as a % of Net Assets Consumer Non Durables Pharmaceuticals Banks Retailing Gas Auto Pesticides Finance Media & Entertainment Hotels Transportation Auto Ancillaries Other Equity Cash & Cash Equivalents Net receivables / payables Total % 17.90% 17.23% 16.55% 8.83% 5.79% 5.59% 5.37% 5.09% 4.70% 4.04% 3.91% 2.63% 1.55% 0.78% 0.03% 100%

Birla Sun Life MNC Fund


Allocation as a % of Net Assets Consumer Non Durables Pharmaceuticals Industrial Capital Goods Finance Auto Ancillaries Industrial Products Software Gas Banks Auto Other Equity Cash & Cash Equivalents Net receivables / payables Total % 20.25% 16.29% 11.82% 10.42% 9.51% 6.52% 5.26% 5.24% 5.07% 3.83% 3.75% 2.17% -0.13% 100%

Birla Sun Life Index Fund


Allocation as a % of Net Assets Banks Software Petroleum Products Auto Finance Consumer Non Durables Construction Project Power Ferrous Metals Pharmaceuticals Telecom - Services Oil Non - Ferrous Metals Industrial Capital Goods Other Equity Future and Options Cash & Cash Equivalents Net receivables / payables Total % 18.05% 12.32% 8.47% 6.35% 5.92% 5.68% 5.14% 3.92% 3.88% 3.33% 2.85% 2.67% 2.49% 2.42% 6.14% 10.09% 5.58% -5.28% 100%

Birla Sun Life India Opportunities Fund


Allocation as a % of Net Assets Software Industrial Capital Goods Non - Ferrous Metals Industrial Products Pharmaceuticals Finance Petroleum Products Power Other Equity Cash & Cash Equivalents Net receivables / payables Total % 42.01% 12.31% 9.53% 8.30% 7.92% 4.74% 2.92% 2.58% 4.67% 4.08% 0.95% 100%

Birla Sun Life Dividend Yield Plus


Allocation as a % of Net Assets Banks Consumer Non Durables Petroleum Products Software Fertilisers Pharmaceuticals Oil Auto Power Industrial Products Gas Cement Transportation Finance Other Equity Cash & Cash Equivalents Net receivables / payables Total % 16.58% 14.41% 8.51% 6.75% 5.80% 4.38% 3.92% 3.67% 3.51% 3.44% 3.37% 2.96% 2.69% 2.16% 9.99% 7.42% 0.44% 100%

Birla Sun Life 95 Fund


Allocation as a % of Net Assets Money Market Instruments Banks Corporate Debt Software Pharmaceuticals Petroleum Products Industrial Capital Goods Consumer Non Durables Auto Construction Project Pesticides PSU/PFI Bonds/Banks Other Equity Future and Options Cash & Current Assets Total % 19.00% 13.21% 11.02% 9.59% 5.74% 4.85% 3.72% 3.20% 2.34% 2.29% 2.24% 1.60% 17.59% 2.28% 1.34% 100%

Birla Sun Life Freedom Fund


Allocation as a % of Net Assets Banks Software Pharmaceuticals Consumer Non Durables Industrial Capital Goods Government Bond Auto Petroleum Products Oil Minerals/Mining Industrial Products Pesticides Construction Project Corporate Debt Other Equity Cash & Current Assets Total % 12.92% 8.78% 7.07% 5.70% 4.70% 3.83% 3.33% 3.30% 2.67% 2.58% 2.45% 2.42% 2.16% 0.60% 11.41% 26.09% 100%

Note: The above Allocation is as on Jun 30, 2011

66

Sector Allocation
Birla Sun Life Small & Midcap Fund
Allocation as a % of Net Assets Banks Consumer Non Durables Media & Entertainment Finance Fertilisers Pharmaceuticals Auto Ancillaries Industrial Products Pesticides Power Chemicals Transportation Gas Industrial Capital Goods Paper Auto Other Equity Cash & Cash Equivalents Net receivables / payables Total % 13.99% 12.33% 8.36% 6.05% 6.04% 4.75% 4.63% 4.31% 3.78% 3.58% 3.40% 3.11% 2.82% 2.25% 2.16% 2.14% 6.65% 5.85% 3.80% 100%

Birla Sun Life India Reforms Fund


Allocation as a % of Net Assets Banks Power Fertilisers Petroleum Products Telecom - Services Gas Construction Oil Industrial Capital Goods Retailing Finance Pesticides Construction Project Industrial Products Transportation Other Equity Cash & Cash Equivalents Net receivables / payables Total % 21.68% 11.85% 9.82% 6.65% 5.15% 4.40% 4.27% 4.12% 4.12% 3.95% 3.71% 3.49% 3.41% 3.19% 2.74% 2.74% 6.44% -1.73% 100%

Birla Sun Life Pure Value Fund


Allocation as a % of Net Assets Banks Fertilisers Pharmaceuticals Pesticides Transportation Consumer Non Durables Petroleum Products Oil Industrial Products Non - Ferrous Metals Gas Ferrous Metals Other Equity Cash & Cash Equivalents Net receivables / payables Total % 21.30% 8.86% 8.30% 7.20% 6.16% 5.95% 5.88% 5.45% 5.41% 2.78% 2.52% 2.34% 6.33% 11.16% 0.36% 100%

Birla Sun Life Long Term Advantage Fund


Allocation as a % of Net Assets Banks Software Industrial Products Auto Ancillaries Consumer Non Durables Construction Project Auto Petroleum Products Industrial Capital Goods Telecom - Services Pesticides Pharmaceuticals Oil Finance Textile Products Gas Other Equity Cash & Cash Equivalents Net receivables / payables Total % 17.31% 15.23% 6.57% 5.91% 5.29% 4.45% 4.16% 4.11% 3.83% 3.58% 3.51% 3.28% 3.17% 3.05% 2.92% 2.04% 6.94% 2.79% 1.84% 100%

Country Allocation
Birla Sun Life Commodity Equities Fund- Global Agri Plan
Allocation as a % of Net Assets United States of America Hong Kong Germany Brazil Australia Canada United Kingdom Switzerland Israeal Singapore Malaysia South Korea Cash & Cash Equivalents Net receivables / payables Total % 48.21% 10.74% 8.23% 4.74% 4.57% 3.47% 3.39% 3.31% 2.78% 2.74% 2.44% 2.05% 2.92% 0.42% 100%

Birla Sun Life Commodity Equities Fund - Global Multi Commodity Plan
Allocation as a % of Net Assets United States of America United Kingdom Canada Italy Germany Australia Hong Kong Brazil Switzerland France Cash & Cash Equivalents Net receivables / payables Total % 73.17% 8.28% 4.28% 2.71% 2.47% 2.19% 1.78% 1.15% 0.74% 0.54% 4.02% -1.34% 100%

Birla Sun Life Commodity Equities Fund - Global Precious Metals Plan
Allocation as a % of Net Assets United States of America Canada United Kingdom South Africa Australia Mexico Cash & Cash Equivalents Net receivables / payables Total % 59.50% 13.11% 8.68% 4.94% 4.79% 3.24% 5.24% 0.51% 100%

Birla Sun Life International Equity Fund- Plan B


Allocation as a % of Net Assets United States of America Banks Software Industrial Capital Goods Consumer Non Durables Auto Ancillaries Hong Kong Petroleum Products Oil Power Construction Project Construction Finance Telecom - Services Germany Switzerland Norway France Denmark Netherlands Australia Spain Singapore Other Equity Cash & Cash Equivalents Net receivables / payables Total % 15.64% 11.22% 9.32% 7.54% 5.55% 3.58% 3.22% 3.21% 2.82% 2.61% 2.46% 2.36% 2.34% 2.33% 1.91% 0.98% 0.81% 0.80% 0.67% 0.55% 0.50% 0.39% 0.27% 11.16% 6.53% 1.23% 100%

Birla Sun Life International Equity Fund- Plan A


Allocation as a % of Net Assets United States of America Hong Kong Germany Switzerland Norway France Denmark Spain Netherlands Australia Singapore Italy Cash & Cash Equivalents Net receivables / payables Total % 60.30% 10.68% 6.12% 3.46% 2.91% 2.72% 2.50% 2.49% 2.06% 1.71% 1.19% 1.08% 3.11% -0.33% 100%

Note: The above Allocation is as on Jun 30, 2011

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Cover Story

68

Inspiration

FredEx
When Fred Smith attended Yale University Business School, he wrote a project paper on the concept of overnight package delivery. The professor awarded Smith a C minus for it. This was because he thought the proposal had little potential as the postal industry was monopolized by the US Mail. Who would want to send a package through another courier when there was the US Mail?. Undeterred, Smith put his money where his mouth was and started Federal Express. On the first day of business, his goal was to deliver 167 packages. However, he only delivered 7, 5 of which were packages sent to him. He had belief and more so, he had perseverance. Today, Federal Express is one of the Worlds largest overnight delivery companies and more so is a pioneer.

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First Impression

Effective presentations are the final step towards success, the crucial packaging of the valuable product or idea. However, this is also where most of us falter. The problem is not paltry research. Rather, it's not being able to put it across in a way that generates a 'wow' response. Even if one does not have the charm to dazzle an audience, some basic public speaking points will help in the long run. Keep it short When everyone is brimming with competitive ideas, yours is of no life-changing consequence to your boss, no matter how eureka it is to you. One has to find a middle path between matter and brevity. You want to pack in the maximum, but keep it short and crisp. Use visuals Anything that's visual holds attention. So put that AV room to use. For instance, instead of 'saying' what your consumers feel about the brand, why not have a video of your consumers talking about it. This is one place where

you can get very creative. And as they say, a picture speaks a thousand words! Talk to Foreheads You should be making an effort to speak to the whole audience, which means looking around the room and making each attendee feel as though you are speaking to them directly. If eye contact makes you even more nervous, then talk to foreheads. Nobody will really notice your lack of true connection yet you will still convey your ability to engage the entire room. Wear Comfortable Clothes Always Familiarity breeds confidence and your attire is an important part of it. Wear something that you are comfortable in. Also ensure you wear something that's not too flashy. You want the audience to pay attention at what you are saying, not what you are wearing.

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Methodology of Ranking
*Value Research Ratings - Ranking Methodology and Disclaimer Value Research Fund Ratings are a composite measure of historical risk-adjusted returns. In the case of equity and hybrid funds this rating is based on the weighted average monthly returns for the last 3 and 5-year periods. In the case of debt funds this rating is based on the weighted average weekly returns for the last 18 months and 3-year periods and in case of short-term debt funds - weekly returns for the last 18 months. These ratings do not take into consideration any entry or exit load. Each category must have a minimum of 10 funds for it to be rated. Effective, July 2008, we have put an additional qualifying criteria, whereby a fund with less than Rs 5 crore of average AUM in the past six months will not be eligible for rating. Five-stars indicate that a fund is in the top 10% of its category in terms of historical risk-adjusted returns. Four stars indicate that a fund is in the next 22.5%, middle 35% receive three stars, the next 22.5% are assigned two stars while the bottom 10% receive one star. The number of schemes in each category is mentioned along side the categories name. Equity: Large Cap (41), Equity: Large & Mid Cap (61), Equity: Multi Cap (43), Equity: Mid & Small Cap (49) Equity: Tax Planning (29), Equity: Infrastructure (20), Hybrid: Equity-oriented (24), Hybrid: Debt-oriented Aggressive (14), Hybrid: Debt-oriented Conservative (42), Hybrid: Arbitrage (16) Debt: Income (57), Debt: Gilt Medium & Long Term (32), Debt: Gilt Short Term (10), Debt: Short Term (21), Debt: Ultra Short Term (130), Debt: Liquid (96). These Fund Ratings are as on June 30, 2011. The Value Research Ratings are published in Monthly Mutual Fund Performance Report and Mutual Fund Insight. The Ratings are subject to change every month. The Rating is based on primary data provided by respective funds, Value Research does not guarantee the accuracy. Past Performance is no guarantee of future results. Source: www.valueresearchonline.com. + ICRA mfAAA and mfA1+ Rating Methodology for Birla Sun Life Floating Rate (Short Term) and Birla Sun Life Cash Plus Respectively Birla Sun Life Floating Rate Fund Short Term Plan: The credit risk rating assigned to the schemes is mfAAA. The rating is the highest-credit-quality rating assigned by ICRA to debt funds. Birla Sun Life Cash Plus: The credit risk rating assigned to the scheme is mfA1+. The highest-credit-quality short-term rating assigned by ICRA to debt funds. Rating methodology used by ICRA is based on evaluating the inherent credit quality of the funds portfolio. As a measure of the credit quality of a debt funds assets, ICRA uses the concept of credit scores, based on ICRAs assessment of credit risk associated with each exposure of the portfolio taking into account its maturity, investment objectives and policies, its management characteristics and the creditworthiness of its investment portfolio. ICRA reviews relevant fund information on an ongoing basis to support its published rating opinions. Past Performance is no guarantee of future results. Source: ICRA Ltd. ** ICRA Mutual Fund Awards 2011: Award Methodology & Disclaimer Birla Sun Life Government Securities Fund-Long Term Plan Seven Star Fund in Open Ended Gilt schemes category 32 Schemes 1 year performance ended 31 Dec 2010. Birla Sun Life Dividend Yield Plus Two Five Star Fund Rankings each in Open Ended Diversified Equity Aggressive and Open Ended Diversified Equity Defensive schemes Category 83 and 95 Schemes 1 and 3 year performance ended 31 Dec 2010 respectively. Birla Sun Life MNC Fund Two Five Star Fund Rankings both in Open Ended Diversified Equity - Defensive schemes Category 118 and 95 Schemes 1 and 3 year performance ended 31 Dec 2010 respectively. Birla Sun Life Dynamic Bond Fund (Retail) Five Star Fund in Open Ended Debt Short Term schemes Category 18 Schemes 3 year performance ended 31 Dec 2010. The rank is an outcome of an objective and comparative analysis against various parameters, including: risk adjusted return, fund size, company concentration and portfolio turnover. Seven Star Fund Rank indicates - Best Performance amongst the Five Star Funds in the respective category. Five Star Fund Rank indicates - Funds with composite score in the top 5% confidence interval, i.e. based on the positioning of a scheme in the categorys normal distribution, in the respective category. The rank is neither a certificate of statutory compliance nor any guarantee on the future performance of any of the schemes. The ranking methodology did not take into account loads imposed by the Fund. Past Performance is no guarantee of future results. Ranking Source & Publisher: ICRA Online Limited. # AAAf: CRISIL AAAf Rating Methodology for Birla Sun Life Savings Fund, Birla Sun Life Income Plus, Birla Sun Life Cash Manager, Birla Sun Life Income Fund, Birla Sun Life Ultra Short Term Fund ,Birla Sun Life Medium Term Plan and Birla Sun Life Dynamic Bond Fund AAAf The funds portfolio holdings provide very strong protection against losses from credit defaults. The credit quality ratings are based on an analysis of the funds investment philosophy, its management, investment strategies, operational policies and internal controls. Credit quality incorporates the credit risk of securities and the counter-party risk involved in transactions CRISIL has developed a Credit Quality Matrix to evaluate a bond funds overall level of protection against losses associated with credit default. The matrix is a set of credit factors & credit scores derived scientifically from CRISILs rating default and transition rates over past ten years. Past Performance is no guarantee of future results. Ranking Source: CRISIL FundServices, CRISIL Ltd. ^^Crisil Mutual Fund Ranking Methodology & Disclaimer Birla Sun Life Cash Manager Fund-Growth: CRISIL Mutual Fund Rank 2- In Ultra Short Term Debt Schemes (39 Schemes). Birla Sun Life Cash Manager - Inst - Growth: CRISIL Mutual Fund Rank 2- In Ultra Short Term Debt Institutional Schemes (32 Schemes). Birla Sun Life Frontline Equity Fund: CRISIL Mutual Fund Rank 2- In Consistent Equity funds (40 Schemes). Birla Sun Life Frontline Equity Fund-Growth: CRISIL Mutual Fund Rank 2- In Large Cap Oriented Equity Schemes (34 Schemes). Birla Sun Life Infrastructure Fund-Growth: CRISIL Mutual Fund Rank 2 - In Infrastructure Equity Schemes (18 Schemes) Birla Sun Life Basic Industries Fund-Growth: CRISIL Mutual Fund Rank 1 - In Infrastructure Equity Schemes (18 Schemes) Birla Sun Life Dividend Yield Plus-Growth: CRISIL Mutual Fund Rank 2 -In Small and Mid Equity Schemes (31 Schemes). Birla Sun Life 95 Fund: CRISIL Mutual Fund Rank 2 -In Consistent Balanced funds (14 Schemes). Birla Sun Life 95 Fund-Growth: CRISIL Mutual Fund Rank 2 -Balanced Schemes (17 Schemes). Birla Sun Life Income Plus: CRISIL Mutual Fund Rank 2 - Consistent Debt funds (14 Schemes). Birla Sun Life Income Plus-Growth: CRISIL Mutual Fund Rank 2 - Income Schemes (26 Schemes). Birla Sun Life Income Fund: CRISIL Mutual Fund Rank 2 - Consistent Debt funds (14 Schemes). Birla Sun Life Ultra Short Term Fund - Retail Plan: CRISIL Mutual Fund Rank 1 In Ultra Short Term Debt Schemes (Less than Rs 1 million) (39 Schemes). Birla Sun Life Ultra Short Term Fund - Inst Plan: CRISIL Mutual Fund Rank 1 In Ultra Short Term Debt Institutional Schemes (1 million - 50 million) (32 Schemes). Birla Sun Life Monthly Income-Growth: CRISIL Mutual Fund Rank 1 - In MIP Conservative Schemes (10 Schemes). Birla Sun Life MIP-Growth:CRISIL Mutual Fund Rank 2 - In MIP Conservative Schemes (10 Schemes). Birla Sun Life MIP II - Wealth 25 Plan-Growth: CRISIL Mutual Fund Rank 2 - In MIP Aggressive Schemes (19 Schemes). Birla Sun Life Govt Securities Long Term Plan-Growth: CRISIL Mutual Fund Rank 1 - In Gilt Schemes (19 Schemes). Birla Sun Life MNC Fund -Growth: CRISIL Mutual Fund Rank 2 - Small and Mid Equity Schemes (31 Schemes). Birla Sun Life Floating Rate Fund - Long Term-Growth: CRISIL Mutual Fund Rank 2 In Ultra Short Term Debt Schemes (Less than Rs 1 million) (39 Schemes). Birla Sun Life Floating Rate Fund - Long Term - Institutional - Growth: CRISIL Mutual Fund Rank 1 Parameters Superior Return Score

In Ultra Short Term Debt Institutional Schemes (1 million - 50 million) (32 Schemes). CRISIL Mutual Fund Ranking is the relative performance ranking of mutual fund schemes within the peer group. The criteria used for computing the ranking are AUM in excess of category cut-off limits & portfolio disclosure and performance in case of Liquid Plans, Liquid Institutional and Debt-Short Term Last 1 years; All other Schemes Last 2 years and 5 yrs CPR track record for consistent CPR Performers. Fund Ratings are as on 30 Jun 11. Ranking is done on the following parameters depending on scheme category. CRISIL Mutual Fund Rank 1 - indicates Very Good performance & ranks within top 10 percentile of the respective category. CRISIL Mutual Fund Rank 2 - indicates Good performance & ranks within top 11th - 30th percentile of the respective category.
Scheme Category Large Cap Oriented Equity, Thematic - Infrastructure Equity, Diversified Equity, Small and Midcap, ELSS, Balanced, Debt, MIP (Aggressive & Conservative), Gilt-Long and Consistent CPR Performers Equity, Balanced and Debt Mean Return and Volatility Debt-Short, Ultra Short Term Debt, Liquid, Liquid Institutional & Liquid Super Institutional and Consistent CPR Performers - Liquid Portfolio Concentration Analysis All Schemes Liquidity Analysis All Schemes Asset Quality Debt Schemes Average Maturity Debt Schemes Downside Risk Probability Debt- Short Term, Liquid, Ultra Short Term Debt, Liquid- Institutional & Super Institutional Asset Size Debt- Short Term, Liquid, Ultra Short Term Debt, Liquid- Institutional & Super Institutional Historic performance on CRISIL~CPR Consistent CPR Performer Equity, Balanced, Debt and Liquid categories

Past Performance is no guarantee of future results. Ranking Source: Crisil FundServices, CRISIL Limited & Lipper Awards India 2010 - Award Methodology & Disclaimers: LIPPER Awards India 2010: Award Methodology & Disclaimers: Birla Sun Life Asset Allocation Fund-Moderate Plan-Growth: Best Fund over past 3 year period (2006-2009) and 5 year period (2004-2009) No. of Schemes: 6; Classification-Mixed Asset INR Balanced. The award is based on Consistent Return (Effective Return) value over the relevant performance period. Entry/Exit load not considered. For further details on methodology, please refer www.lipperweb.com. Past Performance is no guarantee of future results. Ranking source: Lipper - A Reuter Co. Birla Sun Life Nifty ETF: Disclaimer, Scheme Objective, Terms of Issue and Risk Factors Disclaimer clause of NSE: It is to be distinctly understood that the permission given by National Stock Exchange of India Limited (NSE) should not in any way be deemed or construed that the Scheme Information Document (SID) has been cleared or approved by NSE nor does it certify the correctness or completeness of any of the contents of the Draft SID. The investors are advised to refer to the SID for the full text of the Disclaimer Clause of NSE. Disclaimer of IISL: S&P & Standard and Poors are trademarks of Standard & Poors Financial Services LLC, and have been licensed for use by India Index Services & Products Limited in connection with the S&P CNX Nifty Index. Birla Sun Life Nifty ETF (BSL Nifty ETF) offered by Birla Sun Life Asset Management Company Limited or its affiliates is not sponsored, endorsed, sold or promoted by India Index Services & Products Limited (IISL) or S&P and its affiliates. Neither IISL nor S&P and its affiliates makes any representation or warranty, express or implied (including warranties of merchantability or fitness for particular purpose or use) to the owners of BSL Nifty ETF or any member of the public regarding the advisability of investing in securities generally or in BSL Nifty ETF linked to S&P CNX Nifty Index or particularly in the ability of the S&P CNX Nifty Index to track general stock market performance in India. Please read the full Disclaimers relating to the S&P CNX Nifty Index in the SID. Scheme Classification and Objective: Birla Sun Life Nifty ETF: (An Open ended, Index linked, Exchange Traded Fund) with an investment objective to provide returns that closely correspond to the total returns of securities as represented by S&P CNX Nifty, subject to tracking errors. Asset Allocation: Securities comprising of underlying benchmark Index*: 95-100%, Debt & Money Market Instruments: 0%-5%. *The Schemes benchmark is S&P CNX Nifty. Issue Price: Offer of Units at face value of Rs.10 each at a premium equivalent to the difference between the allotment price and face value of Rs.10/-. Allotment price for the NFO shall be approximately equal to 1/100th of the value of S&P CNX Nifty on the date of allotment. Minimum Application amount: During NFO: Rs. 5,000/- and in multiples of Rs. 1,000/- thereafter. During Ongoing Offer period: Units of scheme may be subscribed to / redeemed in Creation Unit size of 50,000 units & in multiples thereof, by Authorised Participants and Large Investors on any business day directly with the Mutual Fund at Applicable NAV and transaction charges, if any, by depositing stocks comprising the benchmark index and/or cash, value of which is equivalent to Creation Unit size. Terms of Issue/Liquidity: Units of the scheme shall be available and compulsorily be issued /repurchased and traded in dematerialized form. The Units of the scheme will be listed on NSE and all categories of Investors may purchase the units of the scheme through the Stock exchange(s) on which the units of the scheme are listed on any trading day in round lot of 1 (one) Unit at the prevailing listed price. The Units will be computed and accounted for up to whole numbers (complete integers) only and no fractional units will be allotted. Load Structure: Entry Load: Nil; Exit Load#: Nil. The units of the scheme are compulsorily traded in dematerialized form, and hence, there shall be no entry/exit load for the units purchased or sold through stock exchanges. However, the investor shall have to bear costs in form of bid/ask spread or brokerage or such other cost as charged by his broker for transacting in units of the scheme through secondary market. #Further, if the average discount, of the bid price to the applicable NAV over a continuous period of 30 trading days is greater than 3%, then an investor can sell its units of the Scheme directly to the Fund for a period of 3 consecutive trading days with an exit load of 1% of the applicable NAV of the Scheme. The notification of the same would be displayed on our website. Unitholder Information & General Services: No separate account statement will be issued to the Unit holders since the statement of account furnished by depository participant will contain the details of transactions. AMC will calculate and disclose the first NAV of the scheme not later than 5 business days from the date of allotment. Thereafter, the NAV of the Scheme will be calculated on all business days. Scheme Specific Risk Factors: The performance of the index will have a direct bearing on the performance of the scheme. Hence, any composition change made by the index service provider in terms of weightage or stocks selection will have an impact on the scheme. Further, tracking error may cause the scheme to generate returns which are not in line with the performance of underlying index. Although the scheme is proposed to be listed on NSE, there can be no assurance that an active secondary market will be developed or maintained. The scheme may invest in debt and money market instruments to meet the liquidity requirements. Accordingly, scheme shall be subject to risks associated with investments in Fixed Income securities such as Price-Risk or Interest-Rate Risk, Credit Risk, Liquidity or Marketability Risk, Reinvestment Risk etc. Please read the Scheme Information Document for detailed Scheme Specific Risk Factors. Investors should read the Scheme Information Document / Statement of Additional Information / Key Information Memorandum available at Investor Service Centers and with Distributors carefully before investing. Please refer www.birlasunlife.com for further details.

For further details on our Funds, please contact our Customers Service Centres at details given below. BIRLA SUN LIFE ASSET MANAGEMENT COMPANY LTD. BRANCHES
IDEA Toll Free No. 1800-270-7000 & the centralised TOLL no. 022-66917777
AGRA AHMEDABAD AJMER ALWAR AMRITSAR AURANGABAD BARODA BELGAUM BHILLAI BHOPAL CALICUT CHENNAI (Adiyar) COIMBATORE DEHRADUN DHANBAD ERODE GURGAON HYDERABAD (Abids) INDORE JABALPUR JAIPUR JALANDHAR JAMSHEDPUR JODHPUR KANPUR KOLHAPUR KOTA LUCKNOW LUDHIANA MADURAI MANDIGOBINDGARH MANGALORE MEERUT MORADABAD MUMBAI (Borivali) MUMBAI (Ghatkopar) MUMBAI (Churchgate) NAGPUR NASIK PANIPAT PANJIM PATIALA PONDICHERY PUNE RAIPUR RAJKOT RANCHI SALEM SHIMLA SILIGURI SURAT TRICHY UDAIPUR VALSAD VARANASI VASHI VIJAYWADA VISAG ALLAHABAD AMBALA AMRAVATI ANAND BANGALURU (Jayanagar) BANGALURU (Malleswaram) BANGALURU(Cunningham House Rd) BHAVNAGAR BHUBANESHWAR CHANDIGARH CHENNAI (Anna Nagar) CHENNAI (Egmore) COCHIN DELHI DURGAPUR GUWAHATI GWALIOR 0532 - 2427015 / 3201661 0171 - 2601345 0721 - 6451692 02692 - 247260 080 - 41555000 080 - 42199223 080 - 22389991 / 2 / 3 0278 - 6452524 0674 - 2535521 / 3413 0172 - 2783556 044 - 43016950 / 1 / 2 / 4 / 6 044 - 28191681 / 708 / 715 / 699 0484 - 2366817 / 2383969 / 4021722 011- 40744514 0343 - 6454621 / 19 / 3201241 0361 - 2595020 / 2599273 0751 - 6499442 / 378 HUBLI JAMMU JAMNAGAR KOLKATA MADURAI MARGAO MATHURA MEHASANA MUMBAI (Head Office) MYSORE NOIDA PATNA THANE TRIVANDRUM VAPI VISHAKAPATNAM 0836 - 4259989 / 4266283 0191 - 2432601 0288 - 3200064 033 - 22882592 / 4 / 5 0452 - 4231493 / 83 0832 - 6480109 0565 - 3207007 / 6959 02762 - 658323 / 16 022 - 66928000 0821 - 4244400 / 1 / 2 0120 - 4203629 0612 - 2323265 / 66 022 - 67930660 / 1 0471 - 4017007 0260 - 6454735 / 6 0891 - 6631337 / 8

Disclaimer: Any information contained in this publication does not constitute and shall be deemed not to constitute an advice, an offer to sell/ purchase or as an invitation or solicitation to do so for any securities of any entity and further, Birla Sun Life Asset Management Company Ltd.(BSLAMC)/ its subsidiaries / affiliates / sponsors / trustee or their officers, employees, personnel, directors shall not be liable for any loss, damage, liability whatsoever for any direct or indirect loss arising from the use or access of any information that may be displayed in this publication from time to time. Recipients of the information contained herein should exercise due care and caution and read the all the scheme related documents (including if necessary, obtaining the advice of tax / legal / accounting / financial / other professionals) prior to taking of any decision, acting or omitting to act, on the basis of the information contained herein. Editorial opinions expressed in the Empower are not necessarily those of BSLAMC or any of their officers, employees, personnel, directors and BSLAMC and its officers, employees, personnel, directors do not accept responsibility for the editorial content. BSLAMC or any of its officers, employees, personnel, directors make no representation as to the accuracy, completeness or reliability of the editorial content and hereby disclaim any liability with regard to the same. Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trusts Act, 1882. Sponsors: Aditya Birla Financial Services Private Limited and Sun Life (India) AMC Investments Inc. (liability restricted to seed corpus of ` 1 Lac). Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd.Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsor / Investment Manager / Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of the Schemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. Investors should read the Statement of Additional Information / Scheme Information Document/ Key Information Memorandum available at Investor Service Centers and with distributors carefully before investing. The Material provided in the Empower cannot be reproduced or quoted anywhere without express permission from Birla Sun Life Asset Management Company Ltd.

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