The number of app stores run by platform or device makers doubled over the year, from 11 to 24. The number of operator-run stores more than tripled as companies around the world jumped on the bandwagon. 2011 could see a signicant shakeout as weaker third-party stores fall by the wayside.
The number of app stores run by platform or device makers doubled over the year, from 11 to 24. The number of operator-run stores more than tripled as companies around the world jumped on the bandwagon. 2011 could see a signicant shakeout as weaker third-party stores fall by the wayside.
The number of app stores run by platform or device makers doubled over the year, from 11 to 24. The number of operator-run stores more than tripled as companies around the world jumped on the bandwagon. 2011 could see a signicant shakeout as weaker third-party stores fall by the wayside.
This monthly report is provided courtesy of WIP, and is based on the
entries from the WIP App Store Catalog (http://www.wipconnector.
com/appstores), the leading resource listing app stores for mobile developers. One year ago, the WIP App Store Catalog featured just 32 stores; since then, it has more than tripled, giving developers an un- precedented array of distribution outlets. The overall growth has been driven in absolute numbers by independent app stores -- a reection of the fact that todays smartphones allow for open distibution channels, and that anybody with a decent level of technical skill could conceivably start their own app store. But its worth highlighting the growth in a few other areas. The number of app stores run by platform or device makers doubled over the year, from 11 to 24, with much of the growth coming from makers of Android devices launching their own oerings to run alongside the Android Market. Meanwhile, the number of operator-run stores more than tripled as companies around the world jumped on the bandwagon, they too installing their own stores alongside platform and device makers oerings. This highlights what will be a key trend in the app store space for 2011: a high level of jockeying for position between compet- ing providers as they seek to dierentiate themselves from each other, and capture users attention, downloads and ultimately, spending. Competition will grow intense as companies seek to use nancial incentives to draw in developer and users, and whatever leverage they can from their position in the value chain. While the ow of new app store entrants will continue, 2011 could see a signicant shakeout as weaker third-party stores fall by the wayside, and even some bigger names lose out to the changing market (see Symbian Horizon for an example). While certain features like rev share and user billing should move toward parity, other unsolved problems like discoverability leave huge scope for competition and opportunity for innovation. For more thoughts about what 2011 will bring for mobile develop- ers and the mobile industry as a whole, be sure to check out the WIP teams predictions at http://www.wipconnector.com/blog. www.wipconnector.com January 2011 App Store Report - January 2011 2010: The Year In App Stores CURRENT COUNT APP STORES 110 Figure 1: App Store Growth, 2010-2011 http://www.wipconnector.com Copyright 2010 WP Connector. Acer Alive Adult App Store, MiKandi Airtel App Central AllBinary Application Store Parent company Acer AllBinary Launched 2010-11-25 2009-12-09 2010-02-10 2010-07-01 Worldwide ndia All Undisclosed ~ 6 Million (Nov '09) 100+/3 billion Undisclosed ~ 6 Million (Nov '09) Undisclosed 50+/200,000 DownIoads Undisclosed Undisclosed 13 million (June 2010) 2 million Apps in store Undisclosed Undisclosed 71 000 (June 2010) 9 Apps categories All Games Apps pricing Free and paid Free and paid apps. Free and Paid Free/Paid On device portaI Undisclosed Yes Yes Undisclosed Undisclosed NA Undisclosed OS supported Undisclosed Android All Undisclosed All Android devices 780 Phones To Many To List Revenue share Undisclosed TBA Undisclosed Joining fee Undisclosed Free for a limited time, Undisclosed 0 App signing fee Undisclosed No Undisclosed NA Submission fee Undisclosed no Undisclosed Undisclosed mmediate Undisclosed Undisclosed One time Undisclosed NA Appstore name MiKandi Bharti Airtel RegionaI avaiIabiIity UK, taly at launch (Dec 2010) PotentiaI device base 121.7 million subscribers (March 2010) ActuaI device base Music, video, e-books and magazines, games, apps Entertainment, Fun & Games, Erotic Library, Porn Stars, Adult News, Social Networking, End user payment method Powered by Virtual Currency to support both paid apps and in-app purchases. Deducted from bill or from airtime Runtimes supported Dalvik, native Java (tbc) J2ME/Android/J2SE/MeeGo Android/Windows/Linux/Solar is/Mac/MeeGo Devices supported 100 through developer payment processor 1 USD and 1 dollar per 20 GB Promised time to market A few weeks. Will be shorter when out of Beta RegionaI submission process http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process AndAppStore Android Market AndroidPit android.pdassi.de Funky Android Ltd. Google AndroidPit 2008-10-10 2009-10-22 2010-07-08 2010-04-26 Worldwide Worldwide Worldwide Germany ~ 46 Million (August 2010) ~ 46 Million (August 2010) ~ 46 Million (August 2010) Unknown ~ 46 Million (August 2010) ~ 46 Million (August 2010) Undisclosed Unknown 600 000 (June 2010) 1 Billion (August 2010) Undisclosed Undisclosed 851 (June 16, 2010) 100,000 (Oct 2010) Undisclosed Undisclosed All All All All Free and Paid Free and Paid Free and Paid Free and Paid Yes, and web portal Mobile website Paypal Google Checkout Undisclosed Undisclosed Android Android Android Android All Android devices All Android devices Android All Android devices 100% 70% Undisclosed 30 0 $25 Undisclosed Free 0 No Undisclosed Undisclosed 0 No Undisclosed Free mmediate mmediate Undisclosed 2-3 Business days One time One time Undisclosed Undisclosed pdassi Web Portal, Mobile Website, on device application Web Portal, on device application Dalvik, native Dalvik, native Dalvik, native Dalvik, native http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Androlib Appbackr Appboy AppBrain AppTornado GmbH 2010-01-11 2010-10-20 2010-02-15 2010-03-02 As per Android Market Worldwide Wherever apps are sold Worldwide ~ 46 Million (August 2010) Undisclosed ~ 46 Million (August 2010) ~ 46 Million (August 2010) Undisclosed Undisclosed ~ 46 Million (August 2010) 1,058,504,359 (July 2010) Undisclosed Undisclosed Undisclosed 18000 (Jan 2010) >100 150,000 Undisclosed All All Undisclosed All Free and Paid Paid Undisclosed Free and Paid Web Portal Web Portal iPhone app As per Android Market Undisclosed Undisclosed as per Android Market Objective C Undisclosed Android iOS Android 1.6 or newer All Android devices iPhone, iPod Touch, iPad Undisclosed Android As per Android Market Link through to other sites as per Android Market As per Android Market Free Undisclosed as per Android Market As per Android Market Free Undisclosed as per Android Market As per Android Market Free Undisclosed as per Android Market As per Android Market Undisclosed Undisclosed as per Android Market As per Android Market Undisclosed Undisclosed as per Android Market Androlib Appbackr Appboy ~120,000,000 iPhone + iPod Touch + iPad(Sept 2010) Web Portal, Mobile Website, on device application Dalvik, native Dalvik, native Android, iOS, Palm, BlackBerry Dependant on wholesale price http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process AppCentral Appcity AppComments.com Appitalism AppCity AppComments 2009-09-11 2010-05-01 2010-03-02 2010-09-16 All Worldwide 340 Million as per Apple App Store 340 Million as per Apple App Store Undisclosed Undisclosed Undisclosed as per Apple App Store Undisclosed Undisclosed as per Apple App Store 10m plus content items All as per Apple App Store Free and Paid Free and Paid as per Apple App Store Web Portal, Mobile Website Web Portal, Mobile Website Undisclosed Undisclosed as per Apple App Store Credit or debit cards Objective C All Objective C Web Portal iPhone OS iPhone 7505 phones iPhone 15,000 plus mobile devices 70% Undisclosed as per Apple App Store Free Undisclosed as per Apple App Store Undisclosed Free Undisclosed as per Apple App Store Undisclosed Free Undisclosed as per Apple App Store Undisclosed Undisclosed as per Apple App Store Less then 1-month One time Undisclosed as per Apple App Store One-time Ondeego Appitalism N. America/Europe, expanding soon USA, Canada, Europe, Latin America, Asia Pacific, Middle East and Africa ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) 15000 plus devices supported ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) 199669 iphone apps, 8751 ovi apps, 28611 android apps, 6206 blackberry apps Business, Productivity, Enterprise Apps eBooks Business Education Entertainment Games Health Lifestyle Music/Ringtones Multimedia Navigation News Photos & Video Productivity Reference Monthly subscription or Per Download or Free using App Rewards Web Portal, Mobile Website, on device application BlackBerry, iPhone, Android, and WinMo coming soon iPhone, Android, Blackberry, Java (J2ME), Symbian, Windows Mobile, Palm, Flash Lite iOS, Android, webOS, BlackBerry, Windows Mobile, Symbian, J2ME, Google Apps, Facebook Apps, Twitter Apps Negotiable percentage of gross revenues ~3 days Ondeego Approval http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Appoke Appolicious Appsfire AppsLib AppsLib 2010-05-25 2010-03-29 2010-03-02 2010-08-02 Worldwide Worldwide Worldwide All ~ 11.6 Million (April 2010) Undisclosed Not launched yet Undisclosed Undisclosed as per Apple App Store Undisclosed Undisclosed 820 as per Apple App Store Undisclosed 2000+ All as per Apple App Store All All Undisclosed as per Apple App Store Free and Paid Free and Paid On device application Web, on device application Web Portal, PC application Web Portal Undisclosed as per Apple App Store as per iPhone App Store Paypal Objective C Objective C Android OS iPhone OS iPhone OS Android All Android devices iPhone, iPod Touch iPhone Android Tablets Undisclosed as per Apple App Store as per iPhone App Store 70% Free as per Apple App Store as per iPhone App Store Free Free as per Apple App Store as per iPhone App Store Free Free as per Apple App Store as per iPhone App Store Free mmediate as per Apple App Store as per Apple App Store Undisclosed as per Apple App Store as per iPhone App Store Undisclosed Appoke Appolicious Appsfire ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) Dalvik, native Dalvik, native Undisclosed (all apps are tested) http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process AppShup AppStoreHQ.com AppUp Center Appvisor ntel 2010-03-09 2009-12-18 2010-01-07 2010-06-21 ndia North America US, Canada Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed undisclosed Just launched Undisclosed 24 ~100 Undisclosed n/a same as iTunes App Store All Free same as iTunes App Store Free to undisclosed Free No No On device portal, Web portal Undisclosed Credit card N/A JSON/XML Objective- C Atom SDK C / C++ Objective C n/a on device - SMS only Mac OS X iOs All All iPhone / iPod Touch iPhone, iPod Touch, iPad Undisclosed N/A Undisclosed Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Undisclosed Undisclosed TBD Undisclosed SMS GupShup Mobilmeme Swisscom 26 million SMS GupShup users All iPhone / iPod Touch (~60MM) All iPhone / iPod Touch (~60MM) Web mirror of iTunes App Store Entertainment, Finance, Games, Health, Home & Family, Productivity, Reference, Social Utilities Yes through downloadable client Same as iPhone appstore Windows with Moblin soon to come All Atom based netbooks Same as iPhone appstore Up to 70% in addition there is a mechanism to compensate component developers whose components are featured in an app Free for limited time then $99 a year Same as iPhone appstore Dashboard to see status of application Automatic for apps published in iTunes http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process App Warehouse AT&T AppCenter AutoLinQ bbNATON AT&T Continental Automotive 2010-10-14 2010-01-07 2010-03-09 2010-07-07 Worldwide USA Undisclosed Worldwide N/A Undisclosed 20,000,000 N/A Undisclosed Undisclosed 1,600,000 N/A Not launched yet 0 4,000,000 Less then 50 Not launched yet 0 500 LBS applications TBD TBD Various N/A TBD TBD Free & Paid Web Portal Yes Undisclosed web and on device N/A TBD Undisclosed Undisclosed BREW Undisclosed Android &; iPhone All supported by BREW Android BlackBerry Android &; iPhone Undisclosed 60/40 70 Undisclosed Undisclosed Free or $795 a year Undisclosed Undisclosed Free TBD Undisclosed Undisclosed N/A TBD Undisclosed Undisclosed N/A TBD Undisclosed Undisclosed N/A TBD Undisclosed Undisclosed Navteq Motek Mobile 90 percent of its Quick Messaging Devices by 2011 Dalvik, native All manufacturers supporting BREW TBD - compatible cars/devices Free, must include Navteq data as part of the app http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Blackberry App World BloomWorlds BoostApps Camangi Market BlackBerry BloomWorlds BoostApps 2009-04-01 12/19/10 2009-09-30 2009-12-04 USA USA USA ~ 35 Million (Sept 2010) ~ 46 Million (August 2010) 6 million Undisclosed ~ 35 Million (Sept 2010) Undisclosed 6 million Undisclosed 1.5 Million a day (Sept 2010) Undisclosed 100,000 Undisclosed 10 000 (Sept 2010) Undisclosed 200 100 (June 2010) Family-friendly All All Free , paid Free, Paid Free Free Yes Web Portal, Mobile Website Web Portal Undisclosed Ad supported apps Free applications only Java, Blackberry Widgets Java ME Android Motorola P2K2 Android All Android Devices All Motorola iDEN series 70% Undisclosed 100 Free applications only No Undisclosed Free Free No Undisclosed Free Free $200 for 10 applications Undisclosed Free Free Undisclosed Undisclosed 1 week mmediate One time Undisclosed Multi One time Camangi Corporation http://bit.ly/4yv5YB for more details. Business, Entertainment, Finance, Games, Health & Wellness, M & Social Networking, Maps & Navigation, Music & Audio, News, Photo & Video, Productivity, Web Portal, Mobile Website, on device application PayPal, Credit Card, Carrier Billing Dalvik, native Dalvik, native BlackBerry devices running software v4.2 or higher, with a trackball or touch screen All BlackBerry devices: Bold, Curve, Storm etc. 6 to 10-inches Android device http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Cellmania Chomp Clickgamer Crackberry Chomp Smartphone Experts 1999-07-22 2010-03-29 2010-07-16 2007-02-01 Worldwide Worldwide Worldwide Worldwide 250 million Undisclosed ~25 million (Nov 09) 250 million Undisclosed ~25 million (Nov 09) as per Apple App Store Undisclosed Undisclosed 20000 as per Apple App Store Undisclosed Undisclosed All as per Apple App Store Undisclosed All Free and Paid as per Apple App Store Undisclosed Free and Paid Web Portal Carrier billing, credit card as per Apple App Store Paypal, Credit Card Undisclosed Objective C Undisclosed Undisclosed iPhone OS Undisclosed iPhone, iPod Touch, iPad All Blackberry Devices as per Apple App Store 65% (55% for J2ME titles) Undisclosed Free as per Apple App Store Undisclosed Undisclosed as per Apple App Store Undisclosed Undisclosed Free as per Apple App Store Undisclosed Undisclosed 2 week target as per Apple App Store Undisclosed Undisclosed Depends on region as per Apple App Store Undisclosed Undisclosed Cellmania Chillingo ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) 500 million mostly paid downloads. Web Portal, Mobile Website, on device application, PC application Web Portal, Mobile Website, on device application Mobile/Web Portal, Blackberry application javaME, android, RM, Symbian, Windows Mobile Android, RM, Symbian, JavaME, Windows Mobile, iphone iPhone, Java, Palm, Symbian, Blackberry, Flash Lite, Gp2X Java, Symbian, WinMobile, iDEN, iPhone iPhone, Java, Palm, Symbian, Blackberry, Flash Lite, Gp2X Generally 70% of what Cellmania gets Free, except where operator charges http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Cydia Store djuzz Estore FastApp Store Ericsson FastApp 2009-03-06 2010-02-03 2010-02-15 2009-03-12 Worldwide multi-submissions Undisclosed Worldwide 320 000 users per day 1 billion 350 million 1800 devices Undisclosed 350 million Unknown 9 million Undisclosed Undisclosed 30+ 5230 30 000 173,051 (June 2010) None All All All Undisclosed Free and Paid Web Portal web portal, mobile portal Web Portal Web Portal Paypal / Amazon Payment Credit Card, Operator Billing Free and Paid Objective C J2ME MDP, Blackberry Java All OS X iPhone iPhone, iPod Touch Undisclosed Undisclosed 70% 100% Free Free Undisclosed Free Free N/A Undisclosed Free Free Free Undisclosed Free Undisclosed 2-3 days Undisclosed Undisclosed One time multi-submissions One time Undisclosed Cydia djuzz 80 Millions iPhone and iTouch >2 Millions jailbroken iPhone and iTouch Not explicit in the facts from $1 to $12 Try and Buy, Ad-Funded, Virtual tems, Freemium Depends on the developer. All revenues generated by the app goes to the developer. Android, Windows Mobile, Symbian Undislosed Nokia, Android, Apple, Blackberry 2ME, Symbian, Blackberry, Android and Windows Mobile Nokia, Android, Apple, Blackberry 100% of all revenues generated by the app (through in-app pricing options available) http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Flypp GetJar Handango Handmark.com GetJar 2009-12-14 2004-12-31 2000-12-13 1999-11-03 Worldwide Worldwide One time Worldwide Undisclosed 2 Billion 2 billion Undisclosed Undisclosed 2 Billion 2 billion Undisclosed Undisclosed 1 Billion+ (Sept 2010) Undisclosed Undisclosed 73,866 (Sept 2010) 40,000 Undisclosed All All All Free and Paid Free Free and Paid Paid Undisclosed Undisclosed n/a PayPal Undisclosed Undisclosed All Native, Java, Web Native and Java Undisclosed Undisclosed 2147 Devices (Sept 2010) 1700+ phones All manufacturers Depends on operator n/a 80.00% Undisclosed Undisclosed Free Free Undisclosed Undisclosed Free Depends on platform Undisclosed Undisclosed Free Free Undisclosed Undisclosed 48 hours (2 business days) Undisclosed Undisclosed Undisclosed One time / global access One time Undisclosed nfosys Pocketgear Handmark Over 100 million downloads to date Games, Entertainment, Productivity, Themes, Reference Web Portal, Mobile Website, on device application Web Portal, Mobile Website, on device application Web Portal, Mobile Website, on device application iPhone, Android, Blackberry, Java (J2ME), Symbian, Windows Mobile, Palm, Flash Lite Android, BlackBerry, Palm, Windows Mobile, Symbian OS, Apple iPhone Mac OS X, Symbian, Android, BlackBerry, Palm, WebOS, Windows Mobile http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Handster HouseOfPalm dea Application Store dea Widget HouseOfPalm dea Cellular 2009-06-01 2010-03-01 2010-01-25 2009-08-01 Worldwide Worldwide ndia Undisclosed Undisclosed 57 Million customers 210 Million subscribers Undisclosed Undisclosed Not Launched yet 10M Undisclosed 0 (not launched yet) N/A 6000 1900 (March 2010) 0 (not launched yet) N/A All Not Launched Yet Undisclosed Paid Free and Paid Free to undisclosed Free & Paid & advertising Web Portal Yes Yes as per Palm App Catalog Undisclosed Operator billing Native and Java WebOs Java, Windows native Widget Palm webOS All Undisclosed All Manufacturers Undisclosed as per Palm App Catalog Undisclosed Free as per Palm App Catalog Undisclosed Free Free as per Palm App Catalog Undisclosed Free Free as per Palm App Catalog Undisclosed Free nstant as per Palm App Catalog Undisclosed Undisclosed Undisclosed as per Palm App Catalog Undisclosed Undisclosed Handster America Movil Mexico and Telcel for now more later Only Telcel and QVGA QVGA for now Books, Education, Entertainment, Food, Health & Fitness, Navigation, Productivity & Utilities Web Portal, Mobile Website, on device application, PC application Credit Card, Paypal, premum sms as per Dec 09 Windows Mobile, Symbian, Android, Blackberry Palm Pre, Pixi All manufacturers GPRS phones 90-50% depending on distribution channels Under NDA! Need to click thru on website http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process nMarket iPhone App Store iPhoneApps360 iWikiPhone Adobe Apple iPhoneApps360 iWikiPhone 2010-11-30 2008-06-27 2009-01-01 2010-01-14 Worldwide Worldwide Worldwide Undisclosed Undisclosed Undisclosed Undisclosed 6.5 billion (Sept 2010) Undisclosed Undisclosed NA 150 000+ 100 000+ All All All All Free and Paid Free and Paid Free and Premium Free and Paid Web Portal Web Portal Web Portal Undisclosed as per Apple App Store as per Apple App Store Undisclosed Objective C Objective C Objective C Adobe AR iOS iPhone OS Mac OS X Undisclosed iPhone, iPod Touch, iPad Phone, iPod Touch, iPad iPhone, iPod Touch, iPad 70% 70% as per Apple App Store as per Apple App Store Currently Free $99, $299 for Enterprise as per Apple App Store Free Undisclosed Free as per Apple App Store as per Apple App Store Undisclosed Free as per Apple App Store as per Apple App Store 10 days Undisclosed as per Apple App Store as per Apple App Store Undisclosed Multi submission as per Apple App Store One time Worldwide, with country specific stores for local variants ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) 300,000 currently available (Nov 2010) Web, on device application, PC application Credit Card on iTunes account http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Kero Mobile Kindle Appstore LePhone App Store LG Application Store Amazon Lenovo LG 2009-05-01 2010-08-06 2010-04-29 2009-07-13 Worldwide Worldwide China 10 countries Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 260 2 Undisclosed 1400 Word games All Undisclosed Undisclosed Undisclosed Free to undisclosed Web Portal On device portal On device, Web Undisclosed Undisclosed Undisclosed Credit Card Flash Lite Java .NET & native Symbian Undisclosed Android Windows Mobile Kindle Lenovo LePhone LG Windows Mobile Devices 100 70% Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed 1 week Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Biskero All Flash Lite 2/3 based mobile phones (1.2 billion) games, media, music, social networking communities, news, sport news, blogs, city information, RSS feeds and more entertainment, games. productivity, education, business, finance, reference, travel, navigation, healthcare, lifestyle and utilities. Web and on device portal on some devices Dalvik, native http://www.biskero.com/blog/ ?page_id=45 http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process M1 AppStore Maopao mCore Marketplace mjelly M1 2010-05-12 2010-11-30 2010-03-23 2010-03-20 Singapore China Undisclosed Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 479 Million users Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 1 million Undisclosed Undisclosed Undisclosed 100 All All undisclosed All Free and Paid Free and Paid undisclosed Free Web Portal Web Portal On device application Web Portal, Mobile Website Carrier billing Undisclosed Undisclosed n/a Java and native Undisclosed Undisclosed Undisclosed Android, Symbian All devices Undisclosed Undisclosed All Undisclosed Undisclosed Undisclosed n/a Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Undisclosed One-time Undisclosed Undisclosed Undisclosed Sky-mobi Motricity mjelly Mac OS X, Blackberry OS, Android, Symbian, Windows Mobile, proprietary, Symbian, BlackBerry, Android, Windows Mobile and Palm webOS Symbian, Android, iphone, Blackberry, Java http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Mobango MobiHand Mobile Market China Mobile Mobileron 2004-12-01 2010-03-02 2009-08-17 2009-12-09 One time Worldwide China North America, Europe Undisclosed Undisclosed 493 Million Subscribers 4 Millions registered users Undisclosed Undisclosed Undisclosed 700 Millions (June 2010) Undisclosed Undisclosed Undisclosed Undisclosed 4000 at launch All All Free Free and Paid Free and Paid Web Portal Free applications Credit Card Undisclosed JL, Java, native All manufacturers Free applications 70% Free Undisclosed Free Free Undisclosed Undisclosed Free Undisclosed Undisclosed mmediate Undisclosed undisclosed One time Undisclosed One time Mobileron Enterprise App Store Mauj Mobile MobiHand Smartphones in the enterprise - roughly 100M globally and growing rapidly Each enterprise manages their own app store Each enterprise has a separate app store with varying number of applications depending on their business Themes, Videos, mages, Tunes, Apps, Games Dependent on specific enterprise Dependent on specific enterprise PC discovery, access to apps via mobile web Yes (for BlackBerry and Windows Mobile), via Web for other platforms Web Portal, Mobile Website, on device application, PC application Dependent on specific enterprise Native, Java/J2ME, Flash Lite Java or native depending on platform Android, Symbian, BlackBerry, Windows Mobile, and Palm BlackBerry, Windows Mobile, Palm, Symbian, Android Windows Mobile, Symbian, oPhone and Android BlackBerry, iPhone, Windows Mobile, Symbian, Android (coming soon) BlackBerry, Windows Mobile, Palm, Symbian, Android devices from Nokia, Samsung, LG, Dopod, Lenovo, and Dell. All for smartphone OS listed above 60%-80%, depending on point of sale Dependent on specific enterprise Dependent on specific enterprise Dependent on specific enterprise Dependent on specific enterprise Dependent on specific enterprise Dependent on specific enterprise http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Mobile2Day MobileRated MobileWorxs App Store Mobspot Pocket Gear MobileRated 2008-06-27 2006-10-02 2010-02-24 2010-03-15 Worldwide EMEA Worldwide Undisclosed 4,500 devices supported Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 100 Million+ Undisclosed Undisclosed Undisclosed Undisclosed 29 Undisclosed Undisclosed All All Undisclosed Free Capital purchase, lease Undisclosed Web Portal Web Portal Credit Card, Paypal n/a Undisclosed Undisclosed Java and native Java, Flash .net Undisclosed Undisclosed Almost all Any with Microsoft OS Undisclosed 60% less transaction fees n/a Undisclosed Undisclosed Free Free Undisclosed Free Free Free Undisclosed Undisclosed Free Free Undisclosed Free Undisclosed 1 business day Undisclosed Undisclosed Undisclosed one time Undisclosed Undisclosed MobileWorxs Mobspot Germany (Available worldwide) Consumer, Government, Logistics, Utilities, Field Service, New Web Portal, Mobile Website, on device application, PC application Over air or device docking station Windows Mobile, Blackberry, Palm OS, Symbian OS Android, Symbian, Windows, and proprietary function phones Windows Mobile, CE, XP, Vista, 7 Windows Mobile, Blackberry, Palm OS, Symbian OS http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Mplayit mstore My Hub Netfront Widgets Telefonica / Movistar Access 2009-11-19 2009-09-11 2010-02-03 2009-10-05 Worldwide UK Worldwide Undisclosed 1 Million devices Undisclosed Undisclosed 1 Million devices 15MM+ Undisclosed Just launched Undisclosed 175 000+ 1000 (11/09/2009) 450 All All All All Free and Paid Free and Paid Free Web Portal, Mobile Website On selected devices Undisclosed Credit Card, carrier billing Undisclosed Free applications Undisclosed NetFront Widgets All All All manufacturers All manufacturers 100% Undisclosed Undisclosed Free applications Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed mmediate One time Undisclosed Undisclosed One time Mplayit Carphone Warehouse Spain, later all countries where Telefonica operates ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) ~ 75 Million UK mobile phones (2009) Unknown Carphone warehouse base Undisclosed (subset of Getjar catalogue) Free and Paid (contrary to Getjar) Web Portal, future on device application Web Portal, on device application to come in the future. Java, Objective C, Dalvik Java or native depending on platform Mac OS X, Blackberry OS, Android Windows Mobile 5.0 / 6.0 and S60 iPhone, iPod Touch, Blackberry, Android devices Samsung, Japanese handsets http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process neXva NokiaTouch.me Nokia Ovi Store OpenAppMkt NokiaTouch.me Nokia 2010-03-01 2009-08-16 2009-05-26 2010-07-30 Worldwide All Worldwide Worldwide 3500 devices in database 200 Million 200 Million Undisclosed 50 000 (Sept 2010) Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 5000 232 9500 (April 2010) <100 All All All Free and Paid Free Free and Paid Free and Paid Web Portal On device portal Paypal n/a Undisclosed Undisclosed HTML, JavaScript Undisclosed iOS4 Undisclosed Undisclosed Phone + iPod Touch 70 n/a 80.00% Undisclosed Free Free Undisclosed Free Fees vary Free Undisclosed Free No Free 3 days Undisclosed Undisclosed Undisclosed One time Undisclosed Multi-submission Undisclosed neXva inc OpenAppMkt ~100,000,000 iPhone + iPod Touch + iPad (June 2010 3 Million downloads a day (Nov 2010) Applications, Games, Audio & Video, Personalisation OTA from mobile site or via web site Ships embedded on most Nokia devices from Q4 2009 SM Card, Credit Card, Operator billing, 99 operators Native Symbian+ Maemo, Java, Flash, Widget, Mobile Web Symbian, Maemo, Java, Flash, Widget, Mobile Web, Qt S60 , S40, Maemo S60 , S40, Maemo 120 devices are supported, 70+ are Symbian devices 60% (Oct 1 st 2010) C50 fee to register as a publisher http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Optus Application Store Orange App Shop Palm Gear Palm App Catalog Orange Pocket Gear Palm 2009-11-17 2009-12-09 2010-09-02 2009-09-24 Australia Europe Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Launch (17/11/2009) Undisclosed Undisclosed > 8 Million (November 2009) 1000 (17/11/2009) 5,000 (Dec 2009) Undisclosed 1000 (January 2009) All All All free to undisclosed <10 Undisclosed free to undisclosed On some devices Web Portal Carrier billing Credit Card, Paypal Credit Card Java, Native, .NET Native, Java Undisclosed Web Palm WebOS Palm Web OS Any device but iPhone Palm Undisclosed %70 60% less transaction fees 70% developer 30% Palm Undisclosed Free Free Undisclosed Free Free Free for now Undisclosed Free Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Optus US to start with announced in Europe for 2010 Estimated 1 Million (November 2009) Estimated 1 Million (November 2009) Entertainment, Music, Social Networking, News, Weather, Sports, Finance, Productivity, Games, Food, Business, Books, Reference, Lifestyle, Trave,Navigation Web Portal, Mobile Website, on device application Yes , also web portal discovery Credit Card or Orange Monthly Bill (SM Card) Symbian, Android, Blackberry, Windows Android, BlackBerry, Windows Mobile, Symbian All (only Sony Ericsson and Nokia with App Shop on device clilent) Pre and Pixi $99 fee for open source developers Free for now but $50 fee for being on the device portal http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Phoload Play Now Arena Pocket Gear Sony Ericsson Qualcomm Pocket Gear 2008-09-03 2009-08-03 2001-01-31 2008-06-27 Worldwide 69 markets (Dec 2009) Worldwide Worldwide Undisclosed 25 million Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 100,000,000+ Undisclosed Undisclosed Varies by operator 140 000+ All All Varies by operator Undisclosed Free and Paid Varies by operator Free and Paid Web Portal, mobile portal Undisclosed Varies by operator Credit Card, Paypal Undisclosed Brew, Java, Flash Java and native All All Most Sony Ericsson devices Undisclosed 2000+ Undisclosed 70% developer Undisclosed 60% less transaction fees Free Free Free Free $75 per device/PD Free Depends on platform 0 Free mmediate Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed One-time Undisclosed Qualcomm BREW/Plaza Retail Phoload >250 million Brew-enabled devices >250 million Brew-enabled devices 620,000+ newsletter subscribers, Customers from 200+ countries Games, Themes, Software and Entertainment Web Portal, on device application On-device portal or application Web Portal, on device application premium SMS and credit card Java ME, Flash,, native, XPERA panels, Dalvik Symbian, Windows Mobile, proprietary, Android Brew, Java, Android with planned support for Android, Windows Mobile, Palm, Symbian, and LiMo Windows Mobile, Blackberry and Palm OS Free, but charges for some required tools Depends on the certification program Varies dependant on OS, fee not charged by Pocket Gear http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Premier App Shop R-World RM Gear PreCentral.net Premier App Shop Reliance Communication Pocket Gear 2010-03-01 2010-01-07 2010-02-10 2008-09-27 Worldwide Worldwide ndia Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed ~34.1 Million (April 2010) 5.7 million Undisclosed Not launched yet Undisclosed 6 Undisclosed Undisclosed All None All Free and Paid Paid Free Free and Paid On device application Undisclosed Web Portal Undisclosed Credit Card Undisclosed Credit Card, Paypal Undisclosed Objective C Undisclosed Palm webOS Mac OS X Undisclosed Blackberry iPhone, iPod Touch Undisclosed Undisclosed Undisclosed Undisclosed 60% less transaction fees Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed PreCentral.net webOS App Gallery ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) 445 (homebrew apps) games, social networking, sports, entertainment and productivity On device application, PC application BlackBerry MDS Runtime (Ending Dec 09 and integrated intoJava), Blackberry Widgets Pre, Pixi All BlackBerry devices: Bold, Curve, Storm etc. http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Samsung Applications Store SHOP4APPS SlideMe Softwareload Samsung Motorola SlideMe 2009-09-14 2010-01-21 2008-04-11 2010-04-12 Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 0 (not launched yet) Undisclosed Undisclosed 0 (not launched yet) 1500 15,000 not launched yet All All Free and Paid Free and Paid Free and Paid Free and Paid Yes PayPal, Credit Card Undisclosed Undisclosed Java and native Undisclosed Open Mobile Android Most Samsung devices Undisclosed 70% Undisclosed 95% Undisclosed $1 registration fee Free Free Undisclosed Fees vary Free Free Undisclosed Free Free Free Undisclosed Undisclosed Undisclosed mmediate Undisclosed Undisclosed China only for now Undisclosed Undisclosed Deutsche Telekom 7 countries, 30 more to follow. China (launching soon in Brazil, Argentina and Mexico) UK, Germany, Switzerland, Austria Undisclosed Ophone base Undisclosed Ophone base 300 native applications on launch, 2000 expected by the end of 2009. Games, Entertainment, Health/Life, E-Book, Productivity, Reference, Social Networking, Utilities Samsung Omnia and Samsung Omnia HD 8910 Web Portal, on device application Web Portal, on device application Dependent on payment method used Ophone SDK Dalvik, native Symbian, Windows Mobile, Bada Java, BlackBerry, PalmOS, Symbian and Windows Mobile Motorola Ophones and potentially all Ophones Most Android devices beyond mobile http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Storeoid Symbian Gear Symbian Horizon T Store General Mobile Pocket Gear Symbian Foundation SK Telecom 2010-03-02 2008-06-27 2009-09-15 2009-09-09 Worldwide Worldwide Worldwide South Korea Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 2 Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 15 (June 2010) Undisclosed 61 6500+ All All None All Free Free and Paid Free and paid Free and Paid Web Portal Web Portal Web Portal Web Portal Undisclosed Credit Card, Paypal Varies for each App Store Undisclosed Native Native Undisclosed Android Symbian OS Symbian OS Undisclosed Android Symbian devices Undisclosed Undisclosed 60% less transaction fees Varies for each App Store 70% Undisclosed Free Free Undisclosed Undisclosed Free Symbian Signed Charges Undisclosed Undisclosed Free Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed One time Undisclosed Dalvik, native Nokia, Sony Ericsson, Samsung http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process TM App Store TM Store TomTom App Store (TBC) Turkcell Uygulamala Pazari Qualcomm Telecom talia TomTom 2010-06-21 2010-11-02 2010-04-29 2008-10-07 Brazil taly Worldwide One-time 44 million Undisclosed Undisclosed 40+ Million subscribers 44 million Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed TBD Undisclosed 1000+ Undisclosed 1200 (August 2010) Undisclosed All Undisclosed Undisclosed Free and Paid Undisclosed 3C to 20C Web Portal Undisclosed Yes and web ntegrated billing Carrier billing Undisclosed Carrier billing Undisclosed Objective C, Java WebKit Java, Native Java Undisclosed Undisclosed TOMTOM All Undisclosed Undisclosed Undisclosed TBD Undisclosed Undisclosed TBD Undisclosed Undisclosed Undisclosed TBD Undisclosed Undisclosed Undisclosed As per platform Undisclosed Undisclosed Undisclosed TBD Undisclosed Undisclosed Undisclosed One-time Turkcell Professional, Finance, Hobbys, Sport, Music, Multimedia & Fun, Health, Travel, Dictionaries, Religion, Commnuication. Documents, Utilities, Security, DB development tools, Educational Web Portal, on device application Java to Symbian, Android, Windows Mobile and Blackberry Android, Symbian, Blackberry Java to Symbian, Android, Windows Mobile and Blackberry Email premierpublisher@qualcomm.com http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process VCAST Apps Storefront Vodafone 360 Shop web2go whiteapp Verizon Wireless Vodafone T-Mobile USA putTout 2009-09-15 2009-09-24 2009-11-02 2009-10-05 US Worldwide USA Worldwide 60 million registered users Undisclosed 30+ million customers All devices Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 250 8500 Undisclosed 22 Unknown n/a Free to undisclosed undisclosed Free Web Portal Carrier billing OTC, MRC, ad revenue Depends on platform Java and native All Limo, Android All All manufacturers 100 phones Undisclosed All, mainly iPhone 70% Undisclosed Undisclosed Free Free Free Free Yes, but plan to eliminate Free Free Yes, but plan to eliminate Free Free Depends on platform 2 weeks Undisclosed One time Undisclosed One time Depends on platform Undisclosed number of agencies / clients Entertainment, Personalization and Productivity Address Book, Communication, Maps, Photos, Games Free to $29.99, in app advertising Yes with downloaded store application Web Portal, on device application Web Portal, on device application Verizon Operator Billing, Use a credit card or Handango Account JL, Dalvik, Native Native, .NET, J2ME, Dalvik, Sidekick Windows Mobile, Blackberry and BREW, Android 2.2 (Froyo) Windows Mobile, BlackBerry, Android 70% of app charge, 100% of ad revenue Depends on platform as resigning needed Once fully registered - 5-10 days Depends on skinning + validation process http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Wo Store WP7 Market Place Microsoft China Unicorn Microsoft 2010-03-02 2009-10-06 2010-11-17 2010-10-21 Worldwide Worldwide China All 3 billion+ Undisclosed 170 million Undisclosed 3 billion+ Undisclosed 170 million Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 20,000 (Nov '09) Undisclosed 1000 (Nov '10) TBD All All All TBD Free and Paid Free and Paid Free and Paid TBD On device application On device portal TBD Credit Card, carrier billing Carrier Billing Undisclosed Undisclosed .NET & native Undisclosed Undisclosed Undisclosed WP7 Undisclosed All Windows Mobile devices Undisclosed Windows Phone 7 TBD 70% 70% 70% TBD $99 registration fee Free Free for first 5 apps TBD $99 certification fee Free Undisclosed TBD Free Free TBD Undisclosed Variable Undisclosed TBD Undisclosed N/A Undisclosed Wholesale Applications Community Windows Marketplace for Mobile Wholesale Applications Community Web Portal, Mobile portal, Client Silverlight, XNA, and the .NET Compact Framework Windows Mobile 7.0, 6.5, 6.1 and 6.0 Free for first 5 apps (additional are $19.99USD) http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process zanox Application Store 2009-06-03 Worldwide Undisclosed Undisclosed 15 Free n/a Undisclosed Undisclosed Undisclosed Defined by developer Free Free Free Undisclosed zanox zanox client base includes approx. 1 million publishers and 2000 advertisers Applications for Advertisers, Applications for Publishers, Widgets, Tools and Software, Software as a Service Any device capable of calling zanox Web Services approval usually within 1-2 days of submission